Master of Commerce (M.Com.) E Commerce and Multi Media Syllabus - Mumbai University

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Syllabus for E-Commerce and Multi Media

Elective course · Semester 3 · M.Com. E-Commerce · 4 credits · 100 marks

Module I

Unit 1 Introduction to E-Commerce and Multimedia
A) E-Commerce Concepts: Definition and scope of e-commerce, Types of e-commerce:
B2B, B2C, C2C, and B2G, Benefits and limitations of e-commerce, Key elements of e- commerce infrastructure.
B) Multimedia in E-Commerce: Definition and characteristics of multimedia, Role of multimedia in e-commerce: enhancing user experience, product visualization, and interactivity, Types of multimedia: text, images, audio, video, animations, and interactive content.
Unit 2 Multimedia Technologies and Applications
A) Multimedia Technologies: Overview of multimedia hardware and software, Multimedia
file formats and standards: JPEG, PNG, MP3, MP4, GIF, etc., Tools for multimedia
creation and editing: Adobe Creative Suite, Final Cut Pro, Audacity, etc., Streaming
technologies and protocols: HTTP, RTSP, HLS, MPEG-DASH.
B) Applications in E-Commerce: Product demonstrations and virtual tours, Multimedia in online advertising and marketing, Interactive catalogues and product configurators, Customer support and training using multimedia.

Module II

Unit 3 Designing and Integrating Multimedia in E-Commerce
A) Multimedia Design Principles: Principles of multimedia design: contrast, alignment, repetition, proximity, User-centered design and usability, Creating engaging and accessible multimedia content, Responsive design for different devices and platforms.
B) Integration with E-Commerce Platforms: Integrating multimedia with e-commerce
websites: CMS integration, plugins, and APIs, managing multimedia assets: digital
asset management systems, Performance optimization: image compression, video
streaming optimization, Ensuring cross-browser and cross-platform compatibility.
Unit 4 Multimedia Content Creation and Management
A) Content Creation: Techniques for creating high-quality images, videos, and audio, Storyboarding and scripting for multimedia projects, Tools and software for content
creation, Legal and ethical considerations in multimedia content creation.
B) Content Management: Content management systems (CMS) for multimedia, Strategies for organizing and categorizing multimedia content, Metadata and tagging
for improved searchability, Monitoring and analyzing multimedia content performance: analytics tools and metrics

References

1 E-Commerce 2019: Business, Technology and Society by Kenneth C. Laudon and Carol Guercio Traver
2 Multimedia: Making It Work by Tay Vaughan
3 The Principles of Beautiful Web Design by Jason Beaird and James George
4 Learning Web Design: A Beginner's Guide to HTML, CSS, JavaScript, and Web Graphics by Jennifer Robbins.
5 Responsive Web Design with HTML5 and CSS by Ben Frain

Reproduced from the University of Mumbai syllabus for M.Com. (E-Commerce) under NEP 2020, in force from the academic year 2023-24. Wording is as printed in that syllabus. Module numbering is as printed there too.

The complete syllabus

This subject is cut from the University circular for its specialisation. Open a document here if you want the whole thing rather than a single subject.

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