Master of Commerce (M.Com.) Technology Tools for E Commerce Syllabus - Mumbai University

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Syllabus for Technology Tools for E- Commerce

Mandatory course · Semester 3 · M.Com. E-Commerce · 4 credits · 100 marks

Module I

Unit 1 Advanced E-Commerce Technologies A. Technological Foundations: Key technologies in e-commerce (e.g., web servers, databases), Role of cloud computing in e-commerce, Service-oriented architecture
(SOA) and microservices.
B. Emerging Technologies: Block chain technology and its impact on e-commerce, Internet of Things (IoT) in e-commerce, 5G and its implications for e-commerce, Comparison of major e-commerce platforms (Shopify, Magento, WooCommerce, etc.)
Setting up and configuring an e-commerce platform, integrating third-party services
and plugins, Managing platform performance and uptime.
Unit 2 Artificial Intelligence and Machine Learning in E-Commerce A. AI and ML Concepts: Overview of AI and ML technologies, Natural language
processing (NLP) and chatbots, Image recognition and recommendation systems.
Practical Applications: Personalization and customer segmentation using AI, AI-driven
inventory management and logistics, Implementing machine learning models in e- commerce.
B. Big Data and Analytics: Introduction to big data technologies (Hadoop, Spark, etc.).
Data warehousing and data lakes, Real-time data processing and analytics, Analytics
in Decision-Making, Customer analytics and behavior tracking, Sales and marketing
analytics, Predictive analytics, and trend forecasting.

Module II

Unit 3 Advanced Payment Systems A. Payment Gateways: Overview of online payment systems and gateways, Integration
of payment gateways into e-commerce platforms, Cryptocurrencies and digital wallets, Secure Socket Layer (SSL) and Transport Layer Security (TLS), PCI DSS
compliance, Fraud detection and prevention.
B. E-Commerce Security: Common security threats in e-commerce, Identifying and mitigating vulnerabilities, Role of encryption and authentication, multi-factor
authentication (MFA), Security Information and Event Management (SIEM), Regular
security audits and compliance checks.
Unit 4 Mobile Commerce Solutions A. Mobile Commerce Trends: Importance of mobile commerce, Mobile shopping apps
vs. mobile-optimized websites, Mobile payment solutions, Development and Optimization, developing responsive e-commerce websites, Mobile app development
frameworks, Optimizing mobile user experience (UX) B. Future Trends and Challenges: Emerging Trends, Augmented reality (AR) and virtual reality (VR) in e-commerce, Voice commerce and smart assistants, Sustainable
and ethical e-commerce practices, addressing cybersecurity challenges, managing
technological advancements and their implications, Strategies for innovation and staying competitive.

References

1 "E-Commerce 2019: Business, Technology, and Society" by Kenneth C. Laudon and Carol Guercio Traver
2 "Electronic Commerce 2018: A Managerial and Social Networks Perspective" by Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, and Deborrah C. Turban
3 "Introduction to Information Systems: Enabling and Transforming Business" by R. Kelly Rainer and Brad Prince
4 "Artificial Intelligence for Marketing: Practical Applications" by Jim Sterne
5 "Big Data in Practice" by Bernard Marr SEMESTER III

Reproduced from the University of Mumbai syllabus for M.Com. (E-Commerce) under NEP 2020, in force from the academic year 2023-24. Wording is as printed in that syllabus. Module numbering is as printed there too.

The complete syllabus

This subject is cut from the University circular for its specialisation. Open a document here if you want the whole thing rather than a single subject.

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