munotes®
Sign in
Home / Syllabus / Master of Commerce (M.Com.) / E Commerce / Semester 2 / Search Engine Marketing and Social Media

Master of Commerce (M.Com.) Search Engine Marketing and Social Media Syllabus - Mumbai University

Search Engine Marketing and Social Media Syllabus.pdf
Elective course · Semester 2 · M.Com. E-Commerce · 4 credits · 100 marks

Loading syllabus...

Syllabus for Search Engine Marketing and Social Media

Elective course · Semester 2 · M.Com. E-Commerce · 4 credits · 100 marks

Module I: (2 CREDITS)

  • Unit 1 Introduction to Search Engine Marketing A. Meaning Google Ad words and Needs, Google network, Ad words
  • terminologies, Campaign types, Creation of Google Display NETWORK (GDN) B. Display Ads format, Conversion tracking GDN Campaign creation (DEMO), Remarketing, Google shopping Ads.
  • Unit 2 Impact of Search Engine Marketing on Ecommerce
  • A. Benefits for Ecommerce, Challenges, SEM vs SEO, Impact on Indian Markets, SEM with Ads, Impact on Small Business
  • B. Strategies for Implementation.

Module II: (2 CREDITS)

  • Unit 3 Introduction to Social Media
  • A. Introduction to Social Media, Facebook Marketing, Instagram Marketing, LinkedIn. Marketing, Twitter Marketing.
  • B. SMM Tools, Creating a successful social media strategy.
  • Unit 4 Impact of Social Media on E-Commerce
  • A. Role of Social Media in E-Commerce, Benefits of social media in e-commerce
  • strategies, Develop of Social Media Marketing Strategies.
  • B. Impact of Social Media on SEO, Social Media Marketing Tools.

References

  • 1 "Ultimate Guide to Google AdWords" by Perry Marshall, Mike Rhodes, and Bryan Todd
  • 2 "Social Media Marketing: A Strategic Approach" by Melissa Barker, Donald I. Barker, and Nicholas F. Bormann
  • 3 "Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising" by Corey Rabazinski
  • 4 "The Art of SEO: Mastering Search Engine Optimization" by Eric Enge, Stephan Spencer, and Jessie Stricchiola
  • 5 "Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization" by Olivier Blanchard
  • 6 "Digital Marketing: Strategy, Implementation and Practice" by Dave Chaffey and Fiona Ellis-Chadwick s

Reproduced from the University of Mumbai syllabus for M.Com. (E-Commerce) under NEP 2020, in force from the academic year 2023-24. Wording is as printed in that syllabus. Module numbering is as printed there too.

The complete syllabus

This subject is cut from the University circular for its specialisation. Open a document here if you want the whole thing rather than a single subject.

PDF M.Com. Business Management Semester 1 Syllabus NEP 2020 syllabus, in force from 2023-24 Read full PDF Read
PDF M.Com. Business Management Semester 2 Syllabus NEP 2020 syllabus, in force from 2023-24 Read full PDF Read
PDF M.Com. Business Management Semester 3 Syllabus NEP 2020 syllabus, in force from 2023-24 Read full PDF Read
PDF M.Com. Business Management Semester 4 Syllabus NEP 2020 syllabus, in force from 2023-24 Read full PDF Read
PDF M.Com. Banking and Finance Semester 1 Syllabus NEP 2020 syllabus, in force from 2023-24 Read full PDF Read
PDF M.Com. Banking and Finance Semester 2 Syllabus NEP 2020 syllabus, in force from 2023-24 Read full PDF Read
PDF M.Com. Banking and Finance Semester 3 Syllabus NEP 2020 syllabus, in force from 2023-24 Read full PDF Read
PDF M.Com. Banking and Finance Semester 4 Syllabus NEP 2020 syllabus, in force from 2023-24 Read full PDF Read
PDF M.Com. Advance Accountancy Semester 1 Syllabus NEP 2020 syllabus, in force from 2023-24 Read full PDF Read
PDF M.Com. Advance Accountancy Semester 2 Syllabus NEP 2020 syllabus, in force from 2023-24 Read full PDF Read
PDF M.Com. Advance Accountancy Semester 3 Syllabus NEP 2020 syllabus, in force from 2023-24 Read full PDF Read
PDF M.Com. Advance Accountancy Semester 4 Syllabus NEP 2020 syllabus, in force from 2023-24 Read full PDF Read
PDF M.Com. E-Commerce Semester 1 Syllabus NEP 2020 syllabus, in force from 2023-24 Read full PDF Read
PDF M.Com. E-Commerce Semester 2 Syllabus NEP 2020 syllabus, in force from 2023-24 Read full PDF Read
PDF M.Com. E-Commerce Semester 3 and Semester 4 Syllabus NEP 2020 syllabus, in force from 2023-24 Read full PDF Read
PDF M.Com. Business Economics Semester 1 Syllabus NEP 2020 syllabus, in force from 2023-24 Read full PDF Read
PDF M.Com. Business Economics Semester 2 Syllabus NEP 2020 syllabus, in force from 2023-24 Read full PDF Read
PDF M.Com. Business Economics Semester 3 Syllabus NEP 2020 syllabus, in force from 2023-24 Read full PDF Read
PDF M.Com. Business Economics Semester 4 Syllabus NEP 2020 syllabus, in force from 2023-24 Read full PDF Read
PDF MCom Semester III And IV (2017 18) Earlier CBCS syllabus, still set for ATKT and distance candidates Read full PDF Read
PDF MCom Semester I And II (2016 17) Earlier CBCS syllabus, still set for ATKT and distance candidates Read full PDF Read
Report or request
Done!