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Master of Commerce (M.Com.) Business Model in E Commerce Syllabus - Mumbai University

Business Model in E-Commerce Syllabus.pdf
Elective course · Semester 1 · M.Com. E-Commerce · 4 credits · 100 marks

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Syllabus for Business Model in E-Commerce

Elective course · Semester 1 · M.Com. E-Commerce · 4 credits · 100 marks

Module I: (2CREDITS)

  • Unit 1 Introduction to E-enterprise and Business Models A. E-Commerce and E-enterprise- Concepts, Features, types of Business models, Difference between E-commerce and E-business, Eight key elements of a business model, E-tailing Business Models, Primary revenue Models in e- commerce.
  • B. E-Commerce Process Models: E-business Models Based on the Relationship of Transaction Parties, e-commerce Sales Life Cycle (ESLC) Model, selection of E- commerce business model.
  • Unit 2 E-commerce Business Models A. E-commerce Business Models: Business models in emerging E-commerce
  • areas, Business to Consumer (B2C)- Characteristics, Process. Business to Business (B2B)- Characteristics, Importance, Alternative models of B2B, Features of C2C and C2B.
  • B. Marketing and Business strategies: B2C and B2B E-commerce, Role of Websites in B2C.

Module II: (2CREDITS)

  • Unit 3 Electronic Payment System
  • A. Digital Wallets and Digital Cash, Online stored value system, Digital
  • accumulating balance payment systems, Digital checking payment systems.
  • B. Online credit card transactions, Wireless payment systems, Electronic billing- EBPP, Market size and growth.
  • Unit 4 The Impact of E-Business on Different Fields and Industries
  • A. E-Tourism · Employment and Job Market Online, Online Real Estate, Online
  • Publishing and e-Books, Banking and Personal Finance Online.
  • B. On-Demand Delivery Systems and E-Grocers, Online Delivery of Digital Products.

References

  • 1 "Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" by Alexander Osterwalder and Yves Pigneur.
  • 2 "The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" by Eric Ries.
  • 3 "E-Business Models: Concepts, Theory, and Application" by Omar El Sawy and Francis Pereira.
  • 4 "Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You" by Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary.
  • 5 "Value Proposition Design: How to Create Products and Services Customers Want" by Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, and Trish Papadakos.

Reproduced from the University of Mumbai syllabus for M.Com. (E-Commerce) under NEP 2020, in force from the academic year 2023-24. Wording is as printed in that syllabus. Module numbering is as printed there too.

The complete syllabus

This subject is cut from the University circular for its specialisation. Open a document here if you want the whole thing rather than a single subject.

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