munotes®
Sign in
Home / Syllabus / Master of Commerce (M.Com.) / Banking and Finance / Semester 2 / Marketing of Financial Products

Master of Commerce (M.Com.) Marketing of Financial Products Syllabus - Mumbai University

Marketing of Financial Products Syllabus.pdf
Elective course · Semester 2 · M.Com. Banking and Finance · 4 credits · 100 marks

Loading syllabus...

Syllabus for Marketing of Financial Products

Elective course · Semester 2 · M.Com. Banking and Finance · 4 credits · 100 marks

Module I: (2 CREDITS)

  • Unit 1 Introduction to Marketing
  • a Meaning, Definition of Marketing, Marketing concept and its evolution, Difference
  • between marketing and selling, Concept of services- Difference between goods
  • and services
  • b Goods service continuum, Service marketing triangle- Characteristics of services- Marketing mix elements (4 and 7 Ps)- Environmental Analysis-Macro
  • and Micro environment
  • Unit 2 Introduction to Financial Products
  • a Introduction to Financial Products- Financial service products meaning and Features, Investment related products- concepts and features- classification.
  • b Marketing fundamentals - Market segmentation, Distribution channels- pricing, Decision-factors affecting pricing-pricing policies, Role of regulators in pricing- structure and Marketing of financial products based on client requirements.
  • c CRM - Importance of CRM in Marketing of Financial Services- CRM and Relationship, Marketing-CRM, Concept-CRM implementation and evaluation.

Module II: (2 CREDITS)

  • Unit 3 Buying Behavior
  • a Consumer’s buying behavior-Factors affecting buying behavior, Need and importance of competition analysis, Porters five force model.
  • b Marketing Strategies - Market entry strategies, Recent trends in marketing of investment products, Marketing though social networking channels.
  • Unit 4 E- Marketing
  • a Introduction to E- Marketing – Meaning, Objectives, Features, Scope, Benefits, Problems and Techniques, E-Marketing Tools – Introduction, Objectives, E- mail Marketing,Creating a website, Social Media Marketing, Pay per Click
  • Advertising, Search Engine Optimization, Blogging and Classified Advertising
  • b Application of E- Marketing- Introduction, Objectives, Online Advertising, Direct
  • Response Medium, Role of Distribution in E- Marketing, Lead Generation
  • Platform, Customer Service Mechanism and Relationship Building Medium.

References

  • Marketing Financial Services: Arthur Meidam: Macmillan
  • Marketing Financial Services: Christine Ennew, Trevor Watkins Mike Wright: Routledge
  • The Essence of Services Marketing.: Payne, Adrian: Prentice Hall of India Private Limited,
  • Customer Service Meaning and Measurement: La Londe, B.J. and Zinszer, P.H: National Council of Physical Distribution Management (NCPDM.)
  • Financial Services Marketing: Harrison, Tina: Pearson Education

Reproduced from the University of Mumbai syllabus for M.Com. (Banking & Finance) under NEP 2020, in force from the academic year 2023-24. Wording is as printed in that syllabus. Module numbering is as printed there too.

The complete syllabus

This subject is cut from the University circular for its specialisation. Open a document here if you want the whole thing rather than a single subject.

PDF M.Com. Business Management Semester 1 Syllabus NEP 2020 syllabus, in force from 2023-24 Read full PDF Read
PDF M.Com. Business Management Semester 2 Syllabus NEP 2020 syllabus, in force from 2023-24 Read full PDF Read
PDF M.Com. Business Management Semester 3 Syllabus NEP 2020 syllabus, in force from 2023-24 Read full PDF Read
PDF M.Com. Business Management Semester 4 Syllabus NEP 2020 syllabus, in force from 2023-24 Read full PDF Read
PDF M.Com. Banking and Finance Semester 1 Syllabus NEP 2020 syllabus, in force from 2023-24 Read full PDF Read
PDF M.Com. Banking and Finance Semester 2 Syllabus NEP 2020 syllabus, in force from 2023-24 Read full PDF Read
PDF M.Com. Banking and Finance Semester 3 Syllabus NEP 2020 syllabus, in force from 2023-24 Read full PDF Read
PDF M.Com. Banking and Finance Semester 4 Syllabus NEP 2020 syllabus, in force from 2023-24 Read full PDF Read
PDF M.Com. Advance Accountancy Semester 1 Syllabus NEP 2020 syllabus, in force from 2023-24 Read full PDF Read
PDF M.Com. Advance Accountancy Semester 2 Syllabus NEP 2020 syllabus, in force from 2023-24 Read full PDF Read
PDF M.Com. Advance Accountancy Semester 3 Syllabus NEP 2020 syllabus, in force from 2023-24 Read full PDF Read
PDF M.Com. Advance Accountancy Semester 4 Syllabus NEP 2020 syllabus, in force from 2023-24 Read full PDF Read
PDF M.Com. E-Commerce Semester 1 Syllabus NEP 2020 syllabus, in force from 2023-24 Read full PDF Read
PDF M.Com. E-Commerce Semester 2 Syllabus NEP 2020 syllabus, in force from 2023-24 Read full PDF Read
PDF M.Com. E-Commerce Semester 3 and Semester 4 Syllabus NEP 2020 syllabus, in force from 2023-24 Read full PDF Read
PDF M.Com. Business Economics Semester 1 Syllabus NEP 2020 syllabus, in force from 2023-24 Read full PDF Read
PDF M.Com. Business Economics Semester 2 Syllabus NEP 2020 syllabus, in force from 2023-24 Read full PDF Read
PDF M.Com. Business Economics Semester 3 Syllabus NEP 2020 syllabus, in force from 2023-24 Read full PDF Read
PDF M.Com. Business Economics Semester 4 Syllabus NEP 2020 syllabus, in force from 2023-24 Read full PDF Read
PDF MCom Semester III And IV (2017 18) Earlier CBCS syllabus, still set for ATKT and distance candidates Read full PDF Read
PDF MCom Semester I And II (2016 17) Earlier CBCS syllabus, still set for ATKT and distance candidates Read full PDF Read
Report or request
Done!