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Master of Commerce (M.Com.) E Commerce Syllabus - Mumbai University

E-Commerce Syllabus.pdf
Elective course · Semester 1 · M.Com. Business Management · 4 credits · 100 marks

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Syllabus for E-Commerce

Elective course · Semester 1 · M.Com. Business Management · 4 credits · 100 marks

Module I

  • Unit 1 Introduction to Electronic Commerce –Evolution and Models
  • a Concept and Evolution of E-Commerce, Roadmap of E-Commerce in India, Benefits and Challenges of E-Commerce, Types of Business models of E-commerce,
  • b Characteristics of Business to Business(B2B), Business to Consumers (B2C), Business to Government (B2G), Business to Consumer E-Commerce process, E-Commerce Sales Product Life Cycle (ESLC) Model
  • Unit 2 World Wide Web and E-enterprise
  • a Reasons for building own website/World Wide Web, Benefits of Website, Registering a Domain Name, Web site design principles, EDI and paperless
  • trading; Pros & Cons of EDI;
  • b Related new technologies use in E-commerce, Concept and Types of E- CRM, Managing the E-enterprise, Comparison between Conventional and E- organisation, Benefits and Limitations of E- enterprise

Module II

  • Unit 3 E-Marketing and Electronic Payment System
  • a Scope and Techniques of E-Marketing, Web advertisements, Role of social
  • media, The pros and cons of online shopping, Justify an Internet business.
  • b Characteristics of E-payment system, SET Protocol for credit card payment, Types of payment systems, Operational, credit and legal risks of E-payment
  • system, Set standards / principles for E-payment
  • Unit 4 Legal and Regulatory Environment and Security issues of E-commerce
  • a Introduction to Cyber Laws-World Scenario, Cyber-crime& Laws in India and their limitations, Hacking, Web Vandals, E-mail Abuse, Software Piracy and Patents.
  • b Importance of Electronic Records as Evidence, Types and sources of threats, Protecting electronic commerce assets and intellectual property, Client server
  • network security, Electronic signature and Encryption.

References

  •  Laudon, Kenneth C. and Carol Guercio Traver (2002) E-commerce: business, technology, society. (New Delhi : Pearson Educatin).  Awad, Elias M. (2007), Electronic Commerce: From Vision to Fulfillment (NewDelhi :Pearson Education).  Kalakota, Ravi and Marcia Robinson (2001). Business 2.0: Roadmap for Success(newDelhi : Pearson Education).  Smith, P.R. and Dave Chaffey (2005), eMarketingeXcellence; The Heart of eBusiness (UK : Elsevier Ltd.)  VivekSood Cyber Laws Simplified-TMH (2001)  Vakul Sharma Handbook of cyber Laws-Macmillan (2002)  SundeepOberol e Security and you-TMH (2001)  Greenstein &Feinman Electronic Commerce-Security, Risk Mgt and Control- TMH (2000)  Adam Nabll R. (Editor) Electronic Commerce: Technical Business and Legal Issues.  Diwan, Prag and Sharma Electronic Commerce-a Manager’s Guide to EBusiness  Bharat Bhasker, Electronic Commerce – Frame work technologies and Applications, 3rd Edition- Tata McGrawHill Publications, 2008.  KamleshK.Bajaj and Debjani Nag, Ecommerce- the cutting edge of Business, Tata McGrawHill Publications, 2008  Kalakota et al, Frontiers of Electronic Commerce, Addison Wesley, 2004  E- Commerce Strategies, Technology and applications (David) Tata McGrawHill  Introduction to E-commerce (jeffrey) Tata- Mcgrawhill  E-Business and Commerce- Strategic Thinking and Practice (Brahm) biztantra  Web Technology : Ramesh Bangia
  • HTML – The complete Reference :  Gary Schneider, Electronic Commerce, Thomson Publishing.  Pandey, Srivastava and Shukla, E-Commerce and its Application, S. Chand
  • P.T. Joseph, Electronic Commerce – An Indian Perspective, P.H.I  Turban, King, Viehland& Lee, Electronic Commerce- A Managerial Perspective, Pearson.  IJECS International journal of Electronic Ecommerce StudiesISSN 2073- 9729http://ijecs.academic-publication.org/  Electronic Commerce Research and Applications ISSN: 1567-4223Editor-in- Chief: Robert Kauffman(http://www.journals.elsevier.com/electronic- commerce-research-and-applications)  Journal of Electronic Commerce Research (JECR) ISSN: 1526-6133 (Online) 1938-9027 (Print) (http://web.csulb.edu/journals/jecr/a_j.htm)

Reproduced from the University of Mumbai syllabus for M.Com. (Business Management) under NEP 2020, in force from the academic year 2023-24. Wording is as printed in that syllabus. Module numbering is as printed there too.

The complete syllabus

This subject is cut from the University circular for its specialisation. Open a document here if you want the whole thing rather than a single subject.

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