Master of Commerce (M.Com.) E Commerce Syllabus - Mumbai University
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Syllabus for E-Commerce
Module I
- Unit 1 Introduction to Electronic Commerce –Evolution and Models
- a Concept and Evolution of E-Commerce, Roadmap of E-Commerce in India, Benefits and Challenges of E-Commerce, Types of Business models of E-commerce,
- b Characteristics of Business to Business(B2B), Business to Consumers (B2C), Business to Government (B2G), Business to Consumer E-Commerce process, E-Commerce Sales Product Life Cycle (ESLC) Model
- Unit 2 World Wide Web and E-enterprise
- a Reasons for building own website/World Wide Web, Benefits of Website, Registering a Domain Name, Web site design principles, EDI and paperless
- trading; Pros & Cons of EDI;
- b Related new technologies use in E-commerce, Concept and Types of E- CRM, Managing the E-enterprise, Comparison between Conventional and E- organisation, Benefits and Limitations of E- enterprise
Module II
- Unit 3 E-Marketing and Electronic Payment System
- a Scope and Techniques of E-Marketing, Web advertisements, Role of social
- media, The pros and cons of online shopping, Justify an Internet business.
- b Characteristics of E-payment system, SET Protocol for credit card payment, Types of payment systems, Operational, credit and legal risks of E-payment
- system, Set standards / principles for E-payment
- Unit 4 Legal and Regulatory Environment and Security issues of E-commerce
- a Introduction to Cyber Laws-World Scenario, Cyber-crime& Laws in India and their limitations, Hacking, Web Vandals, E-mail Abuse, Software Piracy and Patents.
- b Importance of Electronic Records as Evidence, Types and sources of threats, Protecting electronic commerce assets and intellectual property, Client server
- network security, Electronic signature and Encryption.
References
- Laudon, Kenneth C. and Carol Guercio Traver (2002) E-commerce: business, technology, society. (New Delhi : Pearson Educatin). Awad, Elias M. (2007), Electronic Commerce: From Vision to Fulfillment (NewDelhi :Pearson Education). Kalakota, Ravi and Marcia Robinson (2001). Business 2.0: Roadmap for Success(newDelhi : Pearson Education). Smith, P.R. and Dave Chaffey (2005), eMarketingeXcellence; The Heart of eBusiness (UK : Elsevier Ltd.) VivekSood Cyber Laws Simplified-TMH (2001) Vakul Sharma Handbook of cyber Laws-Macmillan (2002) SundeepOberol e Security and you-TMH (2001) Greenstein &Feinman Electronic Commerce-Security, Risk Mgt and Control- TMH (2000) Adam Nabll R. (Editor) Electronic Commerce: Technical Business and Legal Issues. Diwan, Prag and Sharma Electronic Commerce-a Manager’s Guide to EBusiness Bharat Bhasker, Electronic Commerce – Frame work technologies and Applications, 3rd Edition- Tata McGrawHill Publications, 2008. KamleshK.Bajaj and Debjani Nag, Ecommerce- the cutting edge of Business, Tata McGrawHill Publications, 2008 Kalakota et al, Frontiers of Electronic Commerce, Addison Wesley, 2004 E- Commerce Strategies, Technology and applications (David) Tata McGrawHill Introduction to E-commerce (jeffrey) Tata- Mcgrawhill E-Business and Commerce- Strategic Thinking and Practice (Brahm) biztantra Web Technology : Ramesh Bangia
- HTML – The complete Reference : Gary Schneider, Electronic Commerce, Thomson Publishing. Pandey, Srivastava and Shukla, E-Commerce and its Application, S. Chand
- P.T. Joseph, Electronic Commerce – An Indian Perspective, P.H.I Turban, King, Viehland& Lee, Electronic Commerce- A Managerial Perspective, Pearson. IJECS International journal of Electronic Ecommerce StudiesISSN 2073- 9729http://ijecs.academic-publication.org/ Electronic Commerce Research and Applications ISSN: 1567-4223Editor-in- Chief: Robert Kauffman(http://www.journals.elsevier.com/electronic- commerce-research-and-applications) Journal of Electronic Commerce Research (JECR) ISSN: 1526-6133 (Online) 1938-9027 (Print) (http://web.csulb.edu/journals/jecr/a_j.htm)
Reproduced from the University of Mumbai syllabus for M.Com. (Business Management) under NEP 2020, in force from the academic year 2023-24. Wording is as printed in that syllabus. Module numbering is as printed there too.
The complete syllabus
This subject is cut from the University circular for its specialisation. Open a document here if you want the whole thing rather than a single subject.
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