BSc Home Science Graphic Design for Business Communication Syllabus - Mumbai University 2026
This is the Semester 5 syllabus under NEP 2020, in force from the academic year 2026-27. The University still examines the earlier Choice Based papers alongside it — her third-year timetables name that scheme — so check which scheme your exam form names before you revise.
Loading syllabus...
Syllabus for Graphic Design for Business Communication
Module I: Fundamentals of Graphic Design and Visual Communication
- 1 Introduction to Graphic Design
- i Role of graphic design in business communication
- ii Applications in marketing, events, entrepreneurship, and social media
- 2 Principles of Design
- i Balance, alignment, contrast, repetition, proximity, and visual hierarchy
- 3 Basics of Typography
- i Types of fonts and font pairing
- ii Text readability and hierarchy in design
- 4 Color Theory in Design
- i Colour wheel and colour harmony
- ii Psychological impact of colours in communication
- 5 Layout and Composition
- i Grid systems and visual organization
- ii Designing visually balanced layouts
- 6 Visual Elements in Design
- i Use of shapes, icons, images, and illustrations
- 7 Introduction to Digital Design Tools
- i Familiarization with tools such as Canva or other basic graphic design platforms
- 8 Hands-on Practice
- i Creating simple visual compositions
- ii Basic poster or flyer design exercises
Module II: Application of Graphic Design in Business Communication
- 1 Designing Business Communication Materials
- i Posters, flyers, brochures, and invitations
- 2 Social Media Graphics
- i Creating posts, banners, and promotional visuals for digital platforms
- 3 Branding Basics
- i Logo placement, brand colors, and visual identity
- 4 Infographics and Visual Storytelling
- i Presenting information using visual elements
- 5 Design for Presentations
- i Creating visually appealing presentation slides
- 6 Design Evaluation
- i Reviewing design effectiveness and visual impact
- 7 Practical Design Assignments
- i Event poster design
- ii Promotional social media graphic
- iii Informational infographic
- 8 Mini Project
- i Designing a complete set of promotional materials for a business, event, or community initiative 10
1. Text Books /Reference Books
- 2 Lupton, E. (2014). Thinking with type: A critical guide for designers, writers, editors, and students (2nd ed.). Princeton Architectural Press. (Widely recommended beginner typography book that explains type hierarchy, spacing, and layout principles used in design.)
- 3 White, A. W. (2011). The elements of graphic design: Space, unity, page architecture, and type (2nd ed.). Allworth Press.
- 4 Lauer, D. A., & Pentak, S. (2015). Design basics (9th ed.). Cengage Learning
- 5 Bringhurst, R. (2012). The elements of typographic style (4th ed.). Hartley & Marks Publishers. (A classic reference guide on typography that has been highly praised in the design community.)
- 6 Samara, T. (2007). Design elements: A graphic style manual. Rockport Publishers.
- 7 Williams, R. (2014). The non-designer’s design book (4th ed.). Peachpit Press.
- 8 Meggs, P. B., & Purvis, A. W. (2016). Meggs’ history of graphic design (6th ed.). Wiley.
- 9 Berman, D. B. (2009). Do good design: How designers can change the world. New Riders.
Reproduced from the University of Mumbai syllabus for B.Sc. (Home Science) under NEP 2020, in force from the academic year 2026-27. Wording is as printed in that syllabus. Module numbering is as printed there too.