B.F.A. (Applied Art) Advertising Art and Ideas Syllabus - Mumbai University
This is the University of Mumbai syllabus for the B.F.A. (Applied Art), the Revised Course approved under Item No. 4.30 and in force from the academic year 2004-2005. It is old, and it is current: the University still examines this scheme, and the subjects below are the ones set in its Summer 2026 examinations. It is the only B.F.A. (Applied Art) syllabus the University has published.
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Syllabus for Advertising Art and Ideas
What the University sets
- Lectures per Academic Year: 60 Hours. Paper: 80 Marks. Duration: 3 Hours
- Tutorials per Academic Year: 6 Term Work: 20 Marks
What is taught
- Media of Communication and their development Newspaper. - Magazine. - Print Media Performing Arts. - Theatre. - Film. - Television Electronic Media Media contents - Classification - Readership / Viewership - Society - Audience Survey - Comparison How Communication media are also Advertising Media
Term work
Term Work shall consist of at least 06 tutorials covering the given sylla bus, duly erformed, completed and graded, carrying a weightage of 20 marks. Student must gain at least 40% of the total marks allotted for the Term Work of the academic year, in order make him/her eligible to appear for the examination.
The University published this syllabus as scanned pages, with no machine-readable text. The wording below is transcribed from those pages and checked against a second, independent reading of the same scan. The PDF above is the University's own page, unaltered, and is the authority wherever the two differ.
The complete syllabus
This subject is cut from the University of Mumbai's own B.F.A. (Applied Art) syllabus document. The whole document is here:
The document ends with a Bibliography for the whole degree rather than a reading list per subject. Its last page — the list of books, after the periodicals and annuals — is missing from every copy that can be reached while the University's own site is down, so it is not reproduced here.