B.F.A. (Applied Art) Advertising Art and Ideas Syllabus - Mumbai University
This is the University of Mumbai syllabus for the B.F.A. (Applied Art), the Revised Course approved under Item No. 4.30 and in force from the academic year 2004-2005. It is old, and it is current: the University still examines this scheme, and the subjects below are the ones set in its Summer 2026 examinations. It is the only B.F.A. (Applied Art) syllabus the University has published.
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Syllabus for Advertising Art and Ideas
What the University sets
- Lectures per Academic Year: 60 Hours. Paper: 80 Marks. Duration: 3 Hours
- Tutorials per Academic Year: 06 Term Work: 20 Marks
What is taught
- Role of Advertising, Media, Methods of Selection. - The traditional and Modern media. Media. Subject - Product - Service - Consumer and their.relations How they are connected/linked? - Types of media. Indoor - Outdoor - Print Media - Electronic Media Role of colour in Medical - Toy - Cosmetic - Food Textile - Leather-goods and so on. Advertising. Their reason, effects and appeals Study of Market. Shops - Their functions - limitations - scope and status according different consumers. - Market survey - Research - different ways of marketing Selling Tricks - their impact upon consumer. - Classification of markets Regular - Seasonal -Temporary - Specialised Ad Agency - work process - team involved in various types of jobs conducted - their link
- relative order (sequence) -The conditions:specified for each task - Time duration - Cost and other related factors that Advertising profession practices
- Role of Art Department in an Advertising Agency. - Importance of art work traditional - modern - improved techniques - Printing - Reproduction - Media status - Requirements - Paper quality and option of printing techniques
Term work
Term Work shall consist of at least 06 tutorials covering the given syllabus, duly performed, completed and graded, carrying a weightage of 20 marks. Student must gain at least 40% of the total marks allotted for the Term Work of the academic year, in order to make him/her eligible to appear for the examination.
The University published this syllabus as scanned pages, with no machine-readable text. The wording below is transcribed from those pages and checked against a second, independent reading of the same scan. The PDF above is the University's own page, unaltered, and is the authority wherever the two differ.
The complete syllabus
This subject is cut from the University of Mumbai's own B.F.A. (Applied Art) syllabus document. The whole document is here:
The document ends with a Bibliography for the whole degree rather than a reading list per subject. Its last page — the list of books, after the periodicals and annuals — is missing from every copy that can be reached while the University's own site is down, so it is not reproduced here.