B.E. (Automation and Robotics) Digital Business Management Syllabus - Mumbai University 2026
The University has moved this degree onto NEP 2020 one year at a time. The first and second years are NEP 2020 syllabi; the third and fourth years are still examined on the REV-2019 'C' Scheme, which is what the University sets for them this year.
Loading syllabus...
Syllabus for Digital Business Management
Module 1: Introduction to Digital Business
- Introduction, Background and current status, E-market places, structures, mechanisms, economics and impacts Difference between physical economy and digital economy, Drivers of digital business- Big Data & Analytics, Mobile, Cloud Computing, Social media, BYOD, and Internet of Things(digitally intelligent machines/services) Opportunities and Challenges in Digital Business,
Module 2: Overview of E-Commerce
- E-Commerce- Meaning, Retailing in e-commerce-products and services, consumer behavior, market research and advertisement B2B-E-commerce-selling and buying in private e-markets, public B2B exchanges and support services, e-supply chains, Collaborative Commerce, Intra business EC and Corporate portals Other E-C models and applications, innovative EC System-From E- government and learning to C2C, mobile commerce and pervasive computing EC Strategy and Implementation-EC strategy and global EC, Economics and Justification of EC, Using Affiliate marketing to promote your e-commerce business, Launching a successful online business and EC project, Legal, Ethics and Societal impacts of EC
Module 3
- Digital Business Support services: ERP as e –business backbone, knowledge Tope Apps, Information and referral system Application Development: Building Digital business Applications and Infrastructure
References
- 1 A textbook on E-commerce, Er Arunrajan Mishra, Dr W K Sarwade,Neha Publishers & Distributors, 2011
- 2 E-commerce from vision to fulfilment, Elias M. Awad, PHI-Restricted, 2002
- 3 Digital Business and E-Commerce Management, 6th Ed, Dave Chaffey, Pearson, August 2014
- 4 Introduction to E-business-Management and Strategy, Colin Combe, ELSVIER, 2006
- 5 Digital Business Concepts and Strategy, Eloise Coupey, 2nd Edition, Pearson
- 6 Trend and Challenges in Digital Business Innovation, VinocenzoMorabito, Springer
- 7 Digital Business Discourse Erika Darics, April 2015, Palgrave Macmillan U University of Mumbai
- 8 E-Governance-Challenges and Opportunities in : Proceedings in 2nd International Conference theory and practice of Electronic Governance
- 9 Perspectives the Digital Enterprise –A framework for Transformation, TCS consulting journal Vol.5
- 10 Measuring Digital Economy-A new perspective- DoI:10.1787/9789264221796-enOECD Publishing U University of Mumbai
Reproduced from the University of Mumbai syllabus for B.E. (Automation and Robotics) under REV-2019 'C' Scheme, in force from the academic year 2024-25. Wording is as printed in that syllabus. Module numbering is as printed there too.
The complete syllabus
This subject is cut from the University circular for its year. Open a document here if you want the whole thing rather than a single subject.