B.Com. (Investment Management) Investment Marketing Syllabus - Mumbai University
This is the FY BCom IM syllabus under NEP 2020, in force from the academic year 2024-25. The University still sets the earlier Choice Based papers alongside it for ATKT candidates, so check which scheme your exam form names before you revise.
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Syllabus for Investment Marketing
Module I: Introduction to Marketing
- Introduction to Marketing: Definition, features, advantages and scope of marketing. The 4P’s and 4C’s of marketing. Marketing v/s Selling. Marketing as an activity and function
- Concepts of Marketing: Needs, wants and demands, transactions, transfer and exchanges.
- Orientations of a firm: Production concept; Product concept; selling concept and marketing concept, social relationship, Holistic marketing
Module II: Marketing Mix, Strategies and Tools of Investment marketing
- Marketing mix: Meaning - elements of Marketing Mix.
- Strategies - Digitalization, Social Media Marketing, Investors Education, Customer Support, Data Analysis, Customer outreach, Relationship Building in Investment Marketing
- Tools - Identify Audience, Investment Marketing Ideas, Investment Marketing Process, Usage of Referrals Marketing
References
- 1 Marketing of Financial Services by Dr. Vasant Desai. It covers various aspects of marketing in the financial services sector, including investment marketing.It is publishes by academic publishers.
- 2 “Investment Marketing: A Guide for Investment Management Professionals" by Philip L. Chiodo, CFA Published by Wiley.
- 3 "Investment Marketing: How to Profit in the World's Largest Market" by Paul Sutherland Published by Wiley.
- 4 "Marketing Financial Services" by Hooman Estelami, Published by Routledge
Reproduced from the University of Mumbai syllabus for B.Com. (Investment Management) under NEP 2020, in force from the academic year 2024-25. Wording is as printed in that syllabus. Module numbering is as printed there too.
The complete syllabus
This subject is cut from the University circular for its year. Open a document here if you want the whole thing rather than a single subject.