AC 23/5/2016 Item No. – 4.18
University of Mumbai
Revised Syllabus and Question Paper
Pattern of Courses
of
T.Y.B.A. (Commerce) Programme
at
Third Year Semeste r
V and VI
Under Credit, Grading and Semester System
With Effect from Academic Year 2016 -2017
Board of Studies -in-Commerce , University of Mumbai
Board of Studies -in-Commerce , University of Mumbai
Page 1
THIRD SEMESTER
Revised Syllabus and Quest ion Paper Pattern of Courses of
Revised Syllabus and Question Paper Pattern
of Courses of T.Y.B.A. (Commerce)
Programme at
Semes ter V
Course
No. Title of the Course
3.5.1 Introd uction to Management - Paper - VII
3.5.2 Human Resource Management - Paper - VIII
3.5.3 Export Management - Paper - IX
With effect from Academic Year 2016 -2017
Board of Studies -in-Commerce , University of Mumbai
Page 2
Revised Syllabus and Question Paper Pattern of courses of
T.Y.B.A. (Commerce) Programme at Semester V
with effect from the Academic Year 201 6-2017
3.5.1 Introduction to M anagement - Paper - VII
Modules at a Glance
SN Modules No. of
Lectures
1 15
2 15
3 15
4 15
Total 60
Board of Studies -in-Commerce , University of Mumbai
Page 3
SN Modules/ Units
1
• Definition of management – featu res - need and importance - Henri Fayol’s
principles
• Management functions - managerial skills - management levels
• Management as an art - management as science - management as a profession .
2
• Planning – features – need and importance - Types /component s of planning –
• Planning process – limitations – essentials of good plan – SWOT - objectives
(basic /organic, economic, social, human ,national) –
• Decision making process – importance – techniques – procedure and limitations.
3
• Organi sing – principles
• line – functional – line and staff organisation
• Committee – matrix –organisational charts
4
• Delegation – decentralisation – formal and informal organisation
• Departmentation – span of control – Gricuna’s theory – Tall span and wide s pan.
Board of Studies -in-Commerce , University of Mumbai
Page 4
Revised Syllabus and Question Paper Pattern of courses of
T.Y.B.A. (Commerce) Programme at Semester V
with effect from the Academic Year 2016 -2017
3.5.2 Human Resource Management - Paper - VIII
Modules at a Glance
SN Modules No. of
Lectures
1 Human Resource Management - I 15
2 Human Resource Management - II 15
3 Human Resource Development - I 15
4 Human Resource Development - II 15
Total 60
Board of Studies -in-Commerce , University of Mumbai
Page 5
SN Modules/ Units
1 Human Resource Management - I
• Human Resource Management - Meaning, Features, Significance, Scope,
Functions, Challenges
• Human Resource Planning - Meaning, Need, Proces s, Factors, Benefits
• Job Analysis - Meaning, Contents, Uses, Process, Techniques
2 Human Resource Management - II
• Recruitment - Meaning, Sources, Fac tors, Policy
• Selection - Meaning, Proc ess, Selection Tests, Induction
• Interview - Meaning, Types, Limitations, Effective Interview
3 Human Resource Development - I
• Training - Meaning, Importan ce, Methods, Effective Training
• Performance Appraisal- Meaning, Uses , Methods, Limitations, Process
• Management Development- Meaning, Obj ectives, Concepts, Importance,
Components, Techniques
• Organisational Development - Meaning, Characteristics, Objectives, Process
4 Human Resource Development - II
• Promotion - Meaning, Objectives, Policy
• Transfer - Meaning, Purpose, Policy
• Separation - Meaning, Causes
• Absenteeism - Meaning, Ca uses, Effect, Remedial Measures
• Turnover - Meaning, Causes, Effect, Remedial Measures
Board of Studies -in-Commerce , University of Mumbai
Page 6
Revised Syllabus and Question Paper Pattern of courses of
T.Y.B.A. (Commerce) Programme at Semester V
with effect from the Academic Year 2016 -2017
3.5.3 Export Management - Paper - IX
Modules at a Glance
SN Modules No. of
Lectures
1 Introduction to Export Management 12
2 International Trade 12
3 Export Marketing and Promotional Organizations in India 11
4 Foreign Trade Policy and Export incentives 10
Total 55
Board of Studies -in-Commerce , University of Mumbai
Page 7
SN Modules/ Units
1 Introduction to Export Management
• Definition of Export Management -Need for Export for country and the firm -
Features –Functions of Export manager -Distinction between domestic marketing
and export marketing -Challenges in Export Marketing
• India’s Export Trade -Composition and Direction of India’s export trade -Export of
services from India- Reasons of India’s poor shar e in the world trade
2 International Trade
• Definition of International Trade -Problems in International Trade -Trade Barriers -
Tariff and Non – tariff barriers -Distinction between Tariff and Non- tariff barriers.
• Regional Trading blocs -Working of EU( Europea n Union), ASEAN( Association of
South East Asian Nations),NAFTA( North American Free Trade Association) and
SAARC( South Asian Association For Regional Co -operation) -Effects of Trade blocs
on International Trade.
• WTO –World Trade Organisation -Objectives –Agreements -Role of WTO in
International trade.
3 Export Marketing and Promotional Organizations in India
• Export Marketing Organisations in India -Manufacturer Exporter -Merchant
Exporter -Export houses -Canalising agencies -Export Consortia.
• Export Promotion Organisations in India -Features -Export Promotion Council -
Commodity Boards -Federation of Indian Exporters’ Organisation( FIEO),Indian
Institute of Foreign Trade(IIFT),Indian Institute of Packaging(IIP),Export Inspection
Council(EIC),Director General of Foreign Trade (DGFT)
• Special Economic Zones(SEZ),100 % Export Oriented units(EOU),Software
Technology Parks( STP),Electronic Hardware Technology Parks(EHTP)
4 Foreign Trade Policy and Export incentives
• Objectives and main highlights of FTP -2015 -2020. -Impli cations of FTP on India’s
export trade.
• Export Assistance and Incentives -Main export incentives extended to Indian
exporters by Government of India —Duty Drawback, EPCG ( Export Promotion
Capital Goods Scheme),MDA (Marketing Development Assistance),MAI( Ma rket
Access Initiative)Deemed export, ASIDE(Assistance to States for Infrastructure
Development of Exports),Tax holidays
Board of Studies -in-Commerce , University of Mumbai
Page 8
Revised Syllabus and Question Pa per Pattern
of Courses of T.Y.B.A. (Commerce ) Programme
at Semester VI
Course
No. Title of the Course
3.6.1 Introduction to Management - Paper - X
3.6.2 Human Resource Management - Paper - XI
3.6.3 Export Management - Paper - XII
With effect from A cademic Year 2016 -2017
Board of Studies -in-Commerce , University of Mumbai
Page 9
Revised Syllabus and Question Paper Pattern of courses of
T.Y.B.A. (Commerce) Programme at Semester VI
with effect f rom the Academic Year 2016 -2017
3.6.1 Introduction to M anagement - Paper - X
Modules at a Glance
SN Modules No. of
Lectures
1 15
2 15
3 15
4 15
Total 60
Board of Studies -in-Commerce , University of Mumbai
Page 10
SN Modules/ Units
1
• Communication -Types of communication, Techniques of communic ation,
Importance of communication
• Controlling -Process of controlling, Techniques of controlling, budgeting, budgeting
process , Sale, -Production and finance budget
• Co-ordination -Importance in Management
2
• Production management –objectives, f unctions, importance and scope
• Production planning and control – objectives and steps,
• New product designing – factors, essentials of good product design, stages
3
• Types of production process technologies, Productivity – need,
• Factors affecting productivity, m easuring and improving, difficulties in measuring,
• Plant location
4
• Materials management - scientific purchasing, purchase procedures, Inventory
control, centralised and decentralise purchasing, Store - keeping.
• Quality control and quality circles - objectives, functions, Steps in quality control,
Inspection, Statistical quality control, Quality circles.
• Automation and Modernisation - Definition, elements, forms, effects, impact,
problems. Modernisation - features, measures, benefits. Criticism of automat ion
and modernisation.
Board of Studies -in-Commerce , University of Mumbai
Page 11
Revised Syllabus and Question Paper Pattern of courses of
T.Y.B.A. (Commerce) Programme at Semester VI
with effect from the Academic Year 2016 -2017
3.6.2 Human Resource Management - Paper - XI
Modules at a Glance
SN Modules No. of
Lectures
1 Human Relations - I 15
2 Human Relations - II 15
3 Industrial Relations 15
4 Current Issues 15
Total 60
Board of Studies -in-Commerce , University of Mumbai
Page 12
SN Modules/ Units
1 Human Relations - I
• Human Relations – Meaning, Features, Importance, Fundamental Concepts ,
Measures for Improvement.
• Human Needs – Meaning, Concept of Needs, Changing Nature of Needs, Need
Satisfaction Process, Behavioral Effect of Unsatisfied Needs, manager’s Role in
need Fulfilment.
• Employee Morale – Meaning, Characteristics, Factors, Effect of High Morale,
Measures for Improvement.
2 Human Relations - II
• Motivation – Meaning, Features, Factors, Importance, Theories (Maslow,
Herzberg, McGreggor ).
• Leadership – Meaning, Styles, Theories (Trait, Transactional, Transformational),
Selection o f Leadership Style.
• Group Dynamics – Meaning, Characteristics, Types of Group, Objectives of Group
Formation, Process of Group Formation, Conflict ( Causes, Stages, Resolution ).
3 Industrial Relations
• Industrial Relations – Meaning, Importance, Disputes Causes, Effects, Settlement
Procedure).
• Grievance – Meaning, Features, Causes, Redressal Procedure.
• Employee Safety – Meaning, Importance, Ac cidents Causes, Effects, Safety
Measures ).
4 Current Issues
• Human Resource Research -Meaning, Objectives.
• Huma n Resource Audit- Meaning, Scope
• Human Resource Accounting -Meaning, Objectives, Limitations.
• Employee Participation -Meaning, Modes of participation-
• Exit Policy. -Retrenchment, Voluntary Retirement Scheme.
• Women at Workplace -Coping with Gender Bias and Sexual Harassment.
Board of Studies -in-Commerce , University of Mumbai
Page 13
Revised Syllabus and Question Paper Pattern of courses of
T.Y.B.A. (Commerce) Programme at Semester VI
with effect from the Academic Year 2016 -2017
3.6.3 Export Management - Paper - XII
Modules at a Glance
SN Modules No. of
Lectures
1 Preliminaries for starting export business 12
2 Export Pricing 12
3 Export Finance 10
4 Export Documentation and Procedure 10
Total 60
Board of Studies -in-Commerce , University of Mumbai
Page 14
SN Modules/ Units
1 Preliminaries for starting export business
• Overseas Marketing Research -Identifying foreign markets -Factors affecting
selection of product in foreign market-
• Product Planning -International Product Life cycle -New product development
process -Product branding, labelling and packaging.
• Methods of entry in foreign market- Channels of distribution in export market-
Export marketing plan
2 Export Pricing
• Factors affecting export price -Pricing methods -Marginal costing and Breakeven
pricing -Export pricing strategies
• Export pricing quotations -INCO terms -Major export price quotations -FOB price -
CIF price - C& F price -Distinction between FOB price and CIF price
• Methods of payment in export marketing -Letter of credit- types -process of
opening letter of credit.
3 Export Finance
• Types of Export Finance -Pre-shipment (Packing) credit -Post - shipm ent credit -
Features, process of obtaining credit -Distinction between pre -shipment and Post-
shipment finance -Deferred payment.
• Role of EXIM bank, Commercial bank, SIDBI in export finance -Role of ECGC in
export finance.
4 Export Documentation and Procedure
• Main documents used in export and their importance -Commercial Invoice ,
Consular Invoice, Shipping bill, Certificate of Origin ,Consular Invoice, Shipping
bill, Mate’s receipt, Bill of Lading and G.R. form.
• Stages in export procedure -Registration stag e-Pre-shipment stage -Shipment
stage -Post -shipment stage -Role of CHA in export procedure.
Board of Studies -in-Commerce , University of Mumbai
Page 15
Question Paper Pattern
Maximum Marks: 75
Questions to be Set: 05
Duration: 2 ½.
All Questions are Compulsory Carrying 15 Marks each.
Q-1 Answer any two questions from the following (Module 1)
a)
b)
c) 15 Marks
Q-2 Answer any two questions from the following (Module 2)
a)
b)
c) 15 Marks
Q-3 Answer any two questions from the following (Module 3)
a)
b)
c) 15 Marks
Q-4 Answer any two questions from the following (Module 4)
a)
b)
c) 15 Marks
Q-5 a) Fill in the blanks with appropriate word
b) State whether following statements are True or False
c) Match the following 05 Marks
05 Marks
05 Marks
Board of Studies -in-Commerce , University of Mumbai
Page 16
Revised Syllabus and Question Paper Pattern of courses of
T.Y.B.A. (Commerce ) Programme at Semester V and IV
with effect from the Academic Year 2016 -2017
Reference Books
Reference Books
Introduction to Management
1. H.R. Bower - Social Responsibility of Businessman
2. Fancis Charunilam - Business Environment - Himalaya Publishing House
3. Davis Keit h - The Challenge of Business
4. Peter Drucker - The Practice of Management
5. K.M. Mittal - Social Responsibility of Business - Area and Progress
6. Pigore and Myres - Readings in Personnel Administration - McGraw Hill
7. R. S. Dwivedi - Management & Human Resources - Oxford and IBM, Publishing Co. Bombay.
8. S.K. Warrier - Mannual of General and Personal Management - Asian Publication Services.
9. Vozder - Pitman - Personnel Management and Industrial Relations.
10. Koontz and O'Donneill - Management.
11. EFL Breach - Principles and Practice of Management.
12. Donald J. Clough - Concepts in Management Science - Prentice Hall.
13. Herbert G. Hicks - The Management and Organization
14. Science and Hague – Management
15. Kaste & Rosan Zviag- Organization and Management
Human Resource Management
1. Jagaiah - Training and Development Executives
2. M.N. Rubra Basavraj - Human Factor in Management
3. V.P. Michael - Management for Managers.
4. Keith Davis - Human Behavior at work
5. Chris Libert - The Hum in Organisation
6. Koontz & O'Doneill - Management
7. Richards / Nilondar - Reading in Management
8. Donald J. Clough - Concepts in Management Science, Prentice Hall
9. Herbert G. Hicks - The Management & Organisation
10. Hersey Paul - Utilizing Human Resource
11. Parek Udai - Motivating Oraganisalional Roles
12. Parek Udai - Organisation al Behaviour Process, Rawat Publication
13. M. Gangadhar Rao - Organisation Behaviour Text, Konark Publication
14. Mheta, KI K - Organisatioanl Behaviour, PrenUvell Publication
15. Altman, Steven - Reading in Organisational Behaviour
16. Greenberg & Boron - Behaviour in Or ganisation, Prentice Hall
17. Mogab J.W. / Cole - Improving Organisation
18. Mathur, B.L. - Human Resource Development, Arihant Publication
19. Rao T.V. & Verma K.K. - Alternative Approaches & Strategies of Human Resource
20. V.S.P. Rao - Human Resource Management in Small Industry, Discovery Publication
21. Verma- Human Resource Development, Geetanjali Publication
22. Bhatia, S.K. - Strategic Human Resource Management Winning through people, Deep & Deep
23. Prakash Ve d - Human Resource Management, Anmol Publication
Board of Studies -in-Commerce , University of Mumbai
Page 17
Revised Syllabus and Question Paper Pattern of courses of
T.Y.B.A. (Commerce ) Programme at Semester V
with effect from the Academic Year 2016 -2017
Reference Books
Reference Books
Export Management
1. Export Management -P.K. Khurana, Galigotb Publishing Co, Ne w Delhi
2. Export Management -T.A.S.Balagopal -Himalaya Publishing House, Mumbai.
3. Export Manageinent -D.C.Kapoor -Vikas Publishing, New Delhi.
4. Export Managem ent-Francis Che runilam, Himalaya Publishing House, Mumbai.
5. International Marketing and Export Management -Pearson Publications, New Delhi.
6. International Marke ting- P.K.Vasudeva, Excel Books, Ne w Delhi
7. International Marketing Management, An Indian Perspective, R.L.Varshney and B. Bhattacharya,
Sultan Chand & Sons
8. Pepsi handbook of India exports, Global Business Press, New Delhi
Board of Studies -in-Commerce , University of Mumbai
Page 18