AC 23/5/2016 Item No. – 4.7
University of Mumbai
Revised Syllabus of Courses
of
Bachelor of Management Studies
(BMS) Programme
at
Third Year
Semester V and VI
Under Credit, Grading and Semester System
With Effect from Academic Year 2016 -2017
Board of Studies -in-Business Management , University of Mumbai
Board of Studies -in-Business Management , University of Mumbai
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AC 23/5/2016 Item No. – 4.7
THIRD SEMESTER
Revised Syllabus and Quest ion Paper Pattern of Courses of
Revised Syllabus
of Courses of Bachelor of Management
Studies Programme
at Semester V
SN Course Code Title of the Course
Compulsory Courses
1 UBMSFSV.1 Logistics and Supply Chain Management
2 UBMSFSV.2 Ethics and Governance
3 UBMSFSV.3 Project Work
Any one Elective Group to be selected by the learned
Group A : Finance Group - Electives
1 UBMSFSV.4 Investment Analysis and Portfolio Management
2 UBMSFSV.5 Commodity and Derivatives Market
3 UBMSFSV.6 Wealth Management
4 UBMSFSV.7 Strategic Financial Management
Group B : Marketing Group - Electives
1 UBMSFSV.8 Service Marketing
2 UBMSFSV.9 E-Commerce and Digital Marketing
3 UBMSFSV.10 Sales and Distribution Management
4 UBMSFSV.11 Customer Relationship Management
Group C : Human Resour ce Group - Electives
1 UBMSFSV.12 Finance for HR Professionals and Compensation
Management
2 UBMSFSV.13 Strategic Human Resource Management and HR Policies
3 UBMSFSV.14 Performance Management and Career Planning
4 UBMSFSV.15 Industrial Relations
With effect from Academic Year 2016 -2017
Board of Studies -in-Business Management , University of Mumbai
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AC 23/5/2016 Item No. – 4.7
Bachelor of Management Studies Programme at Semester V
with effect from the Academic Year 201 6-2017
Course Code: UBMSFSV.1
Logistics a nd Supply Chain Management
Modules at a Glance
SN Modules No. of
Lectures
1 Overview of Logistics and Supply Chain Management 15
2 Elements of Logistics Mix 15
3 Inventory Management, Logistics Costing, Performance
Management and Logistical Network Analysis 15
4 Recent Trends in Logistics and Supply Chain Management 15
Total 60
Objectives
SN Objectives
1 To provide students with basic understanding of concepts of logistics and
supply chain management
2 To introduce students to the key activities p erformed by the logistics function
3 To provide an insight in to the nature of supply chain, its functions and supply
chain systems
4 To understand global trends in logistics and supply chain management
Board of Studies -in-Business Management , University of Mumbai
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AC 23/5/2016 Item No. – 4.7
SN Modules/ Units
1 Overview of Logistics and Supply Chain Management
a) Introduction to Logistics Management
• Meaning, Basic Concepts of Logistics - Logistical Performance Cycle, Inbound
Logistics, Inprocess Logistics, Outbound Logistics, Logistical Competency,
Integrated Logistics , Reverse Logistic s and Green Logistics
• Objectives of Logistics, Importance of Logistics, Scope of Logistics, Logistical
Functions/Logistic Mix, Changing Logistics Environment
b) Introduction to Supply Chain Management
• Meaning, Objectives, Functions, Participants of Supply C hain, Role of Logistics
in Supply Chain, Comparison between Logistics and Supply Chain
Management, Channel Management and Channel Integration
c) Customer Service: Key Element of Logistics
• Meaning of Customer Service, Objectives, Elements, Levels of customer
service, Rights of Customers
d) Demand Forecasting
• Meaning, Objectives , Approaches to Forecasting, Forecasting Methods,
Forecasting Techniques , (Numerical on Simple Moving Average, Weighted
Moving Average)
2 Elements of Logistics Mix
a) Transportation
• Introduc tion, Principles and Participants in Transportation, Transport
Functionality, Factors Influencing Transportation Decisions, Modes of
Transportation - Railways, Roadways, Airways, Waterways, Ropeways,
Pipeline, Transportation Infrastructure, Intermodal Trans portation
b) Warehousing
• Introduction , Warehouse Functionality, Benefits of Warehousing, Warehouse
Operating Principles, Types of Warehouses, Warehousing Strategies, Factors
affecting Warehousing
c) Materials Handling
• Meaning , Objectives , Principles of Materials Handling , Systems of Materials
Handling , Equipments used for Materials Handling , Factors affecting Materials
Handling Equipments
d) Packaging
• Introduction , Objectives of Packaging , Functions/Benefits of Packaging , Design
Considerations in Packaging , Types o f Packaging Material, Packaging Costs
Board of Studies -in-Business Management , University of Mumbai
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AC 23/5/2016 Item No. – 4.7
SN Modules/ Units
3 Inventory Management, Logistics Costing, Performance Management and Logistical
Network Analysis
a) Inventory Management
• Meaning, Objectives, Functions, Importance, Techniques of Inventory
Manage ment (Numericals - EOQ and Reorder levels)
b) Logistics Costing
• Meaning, Total Cost Approach, Activity Based Costing, Mission Based Costing
c) Performance Measurement in Supply Chain
• Meaning, Objectives of Performance Measurement, Types of Performance
Measuremen t, Dimensions of Performance Measurement, Characteristics of
Ideal Measurement System
d) Logistical Network Analysis
• Meaning, Objectives, Importance, Scope, RORO/LASH
4 Recent Trends in Logistics and Supply Chain Management
a) Information Technology in Logist ics
• Introduction , Objectives, Role of Information Technology in Logistics and
Supply Chain Management, Logistical Information System, Principles of
Logistical Information System, Types of Logistical Information System,
Logistical Information Functionality, Information Technology Infrastructure
b) Modern Logistics Infrastructure
• Golden Quadrilateral, Logistics Parks, Deep Water Ports, Dedicated Freight
Corridor, Inland Container Depots/Container Freight Stations, Maritime
Logistics, Double Stack Containers/Unit Trains
c) Logistics Outsourcing
• Meaning, Objectives, Benefits/Advantages of Outsourcing, Third Party
Logistics Provider, Fourth Party Logistics Provider, Drawbacks of Outsourcing,
Selection of Logistics Service Provider, Outsourcing -Value Proposition
d) Logisti cs in the Global Environment
• Managing the Global Supply Chain, Impact of Globalization on Logistics and
Supply Chain Management, Global Logistics Trends, Global Issues and
Challenges in Logistics and Supply Chain Management
Board of Studies -in-Business Management , University of Mumbai
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AC 23/5/2016 Item No. – 4.7
Bachelor of Management Studies Programme at Semester V
with effect from the Academic Year 2016 -2017
Course Code: UBMSFSV.2
Ethics and Governance
Modules at a Glance
SN Modules No. of
Lectures
1 Introduction to Ethics and Business Ethics 15
2 Ethics in Marketing, Finance and H RM 15
3 Corporate Governance 15
4 Corporate Social Responsibility (CSR) 15
Total 60
Objectives
SN Objectives
1 To understand significance of ethics and ethical practices in businesses which
are indispensible for progress of a country
2 To learn the applicability of ethics in functional areas like marketing, finance
and human resource management
3 To understand the emerging need and growing importance of good
governance and CSR by organization
4 To study the ethical business practices, CSR and Corp orate Governance
practiced by various organization
Board of Studies -in-Business Management , University of Mumbai
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AC 23/5/2016 Item No. – 4.7
SN Modules/ Units
1 Introduction to Ethics and Business Ethics
a) Ethics
• Concept of Ethics, Evolution of Ethics, Nature of Ethics - Personal, Professional,
Managerial
• Importance of Ethics, Objectives, Scope, Types – Transactional, Participatory
and Recognition
b) Business Ethics
• Meaning, Objectives, Purpose and Scope of Business Ethics Towards Society
and Stakeholders, Role of Government in Ensuring Business Ethics
• Principles of Business Ethics, 3 Cs of B usiness Ethics – Compliance,
Contribution and Consequences
• Myths about Business Ethics
• Ethical Performance in Businesses in India
2 Ethics in Marketing, Finance and HRM
a) Ethics in Marketing:
• Ethical issues in Marketing Mix, Unethical Marketing Practice s in India, Ethical
Dilemmas in Marketing, Ethics in Advertising and Types of Unethical
Advertisements
b) Ethics In Finance:
• Scope of Ethics in Financial Services, Ethics of a Financial Manager – Legal
Issues, Balancing Act and Whistle Blower, Ethics in Taxation, Corporate Crime -
White Collar Crime and Organised Crime, Major Corporate Scams in India, Role
of SEBI in Ensuring Corporate Governance, Cadbury Committee Report, 1992
c) Ethics in Human Resource Management:
• Importance of Workplace Ethics, Guidelines t o Promote Workplace Ethics,
Importance of Employee Code of Conduct, Ethical Leadership
3 Corporate Governance
• Concept, History of Corporate Governance in India, Need for Corporate
Governance
• Significance of Ethics in Corporate Governance, Principles of Corporate Governance, Benefits of Good Governance, Issues in Corporate Governance
• Theories - Agency Theory, Shareholder Theory, Stakeholder Theory and
Stewardship Theory
• Corporate Governance in India, Emerging Trends in Corporate Governance,
Models of Corp orate Governance, Insider Trading
Board of Studies -in-Business Management , University of Mumbai
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AC 23/5/2016 Item No. – 4.7
SN Modules/ Units
4 Corporate Social Responsibility (CSR)
• Meaning of CSR, Evolution of CSR, Types of Social Responsibility
• Aspects of CSR - Responsibility, Accountability, Sustainability and Social Contract
• Need for CSR
• CSR Principles and Strategies
• Issues in CSR
• Social Accounting
• Tata Group’s CSR Rating Framework
• Sachar Committee Report on CSR
• Ethical Issues in International Business Practices
• Recent Guidelines in CSR
• Society’s Changing Expectations of Business With Respect to Globalisation
• Future of CSR
Board of Studies -in-Business Management , University of Mumbai
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AC 23/5/2016 Item No. – 4.7
Bachelor of Management Studies Programme at Semester V
with effect from the Academic Year 2016 -2017
Course Code: UBMSFSV.3
Project Work
100 Marks Project
Minimum 20 days/ 100 hours of internship with an Organ isation/
NGO/ Charitable Organisation
OR
Research Project based on Electives
Note
• Report submission of minimum 50 pages
• Experience certificate wherever applicable
Evaluation Methodology
• 75 marks external examiner - 50 marks for report + 25 marks for
viva/presentation
• 25 marks internal examiner -15 marks for report + 10 marks for
viva/presentation
Board of Studies -in-Business Management , University of Mumbai
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AC 23/5/2016 Item No. – 4.7
Bachelor of Management Studies Programme at Semester V
with effect from the Academic Year 2016 -2017
Course Code: UBMSFSV.4
Investment Analysis a nd Port folio Management
Modules at a Glance
SN Modules No. of
Lectures
1 Introduction to Investment Environment 15
2 Risk - Return Relationship 15
3 Portfolio Management and Security Analysis 15
4 Theories, Capital Asset Pricing Model and Portfolio Perform ance
Measurement 15
Total 60
Objectives
SN Objectives
1 To acquaint the learners with various concepts of finance
2 To understand the terms which are often confronted while reading
newspaper, magazines etc for better correlation with the practical wo rld
3 To understand various models and techniques of security and portfolio
analysis
Board of Studies -in-Business Management , University of Mumbai
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AC 23/5/2016 Item No. – 4.7
SN Modules/ Units
1 Introduction to Investment Environment
a) Introduction to Investment Environment
• Introduction, Investment Process, Criteria for Investment, Type s of Investors,
Investment V/s Speculation V/s Gambling, Investment Avenues, Factors
Influencing Selection of Investment Alternatives
b) Capital Market in India
• Introduction, Concepts of Investment Banks its Role and Functions, Stock
Market Index, The NASDAQ, SDL, NSDL, Benefits of Depository Settlement,
Online Share Trading and its Advantages, Concepts of Small cap, Large cap,
Midcap and Penny stocks
2 Risk - Return Relationship
• Meaning, Types of Risk - Systematic and Unsystematic risk, Measurement of
Beta, Standard Deviation, Variance, Reduction of Risk through Diversification.
Practical Problems on Calculation of Standard Deviation, Variance and Beta.
3 Portfolio Management and Security Analysis
a) Portfolio Management:
• Meaning and Concept, Portfolio Mana gement Process, Objectives, Basic
Principles, Factors affecting Investment Decisions in Portfolio Management,
Portfolio Strategy Mix.
b) Security Analysis:
• Fundamental Analysis, Economic Analysis, Industry Analysis, Company
Analysis, Technical Analysis - Bas ic Principles of Technical Analysis., Uses of
Charts: Line Chart, Bar Chart, Candlestick Chart, Mathematical Indicators:
Moving Averages, Oscillators.
4 Theories, Capital Asset Pricing Model and Portfolio Performance Measurement
a) Theories:
• Dow Jones Theo ry, Elloit Wave Theory, Efficient Market Theory
b) Capital Asset Pricing Model:
• Assumptions of CAPM, CAPM Equation, Capital Market Line, Security Market
Line
c) Portfolio Performance Measurement:
• Meaning of Portfolio Evaluation, Sharpe’s Ratio (Basic Problems) , Treynor’s
Ratio (Basic Problems) , Jensen’s Differential Returns (Basic Problems)
Board of Studies -in-Business Management , University of Mumbai
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AC 23/5/2016 Item No. – 4.7
Bachelor of Management Studies Programme at Semester V
with effect from the Academic Year 2016 -2017
Course Code: UBMSFSV.5
Commodity and Derivatives Market
Modules at a Glance
SN Modules No. of
Lectures
1 Introduction to Commodities Market and Derivatives Market 15
2 Futures and Hedging 15
3 Options and Option Pricing Models 15
4 Trading , Clearing & Settlement In Derivatives Market and Types
of Risk 15
Total 60
Objectives
SN Objectives
1 To understand the concepts related to Commodities and Derivatives market
2 To study the various aspects related to options and futures
3 To acquaint learners with the trading, clearing and settlement mechanism in
derivates ma rket.
Board of Studies -in-Business Management , University of Mumbai
Page 12
AC 23/5/2016 Item No. – 4.7
SN Modules/ Units
1 Introduction to Commodities Market and Derivatives Market
a) Introduction to Commodities Market :
• Meaning, History & Origin, Types of Commodities Traded, Structure of
Commodities Market in India, Participants in Commodities M arket, Trading in
Commodities in India(Cash & Derivative Segment), Commodity Exchanges in
India & Abroad, Reasons for Investing in Commodities
b) Introduction to Derivatives Market:
• Meaning, History & Origin, Elements of a Derivative Contract, Factors Driving
Growth of Derivatives Market, Types of Derivatives, Types of Underlying
Assets, Participants in Derivatives Market, Advantages & Disadvantages of
Trading in Derivatives Market, Current Volumes of Derivative Trade in India,
Difference between Forwards & Futures.
2 Futures and Hedging
a) Futures:
• Futures Contract Specification, Terminologies, Concept of Convergence,
Relationship between Futures Price & Expected Spot Price, Basis & Basis Risk,
Pricing of Futures Contract, Cost of Carry Model
b) Hedging:
• Speculat ion & Arbitrage using Futures, Long Hedge – Short Hedge, Cash &
Carry Arbitrage, Reverse Cash & Carry Arbitrage, Payoff Charts & Diagrams for
Futures Contract, Perfect & Imperfect Hedge
3 Options and Option Pricing Models
a) Options:
• Options Contract Speci fications, Terminologies, Call Option, Put Option,
Difference between Futures & Options, Trading of Options, Valuation of
Options Contract, Factors affecting Option Premium, Payoff Charts & Diagrams for Options Contract, Basic Understanding of Option Strategies
b) Options Pricing Models:
• Binomial Option Pricing Model, Black - Scholes Option Pricing Model
4 Trading, Clearing & Settlement In Derivatives Market and Types of Risk
a) Trading, Clearing & Settlement In Derivatives Market :
• Meaning and Concept, SEBI Guidelines, Trading Mechanism – Types of Orders,
Clearing Mechanism – NSCCL – its Objectives & Functions, Settlement
Mechanism – Types of Settlement
b) Types of Risk :
• Value at Risk, Methods of calculating VaR, Risk Management Measures , Types of Margins, SPAN Margin
Board of Studies -in-Business Management , University of Mumbai
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AC 23/5/2016 Item No. – 4.7
Bachelor of Management Studies Programme at Semester V
with effect from the Academic Year 2016 -2017
Course Code: UBMSFSV.6
Wealth Management
Modules at a Glance
Sr.
No. Modules No. of
Lectures
1 Introduction 15
2 Insurance Planning and I nvestment Planning 15
3 Financial Mathematics/ Tax and Estate Planning 15
4 Retirement Planning/ Income Streams & Tax Savings Schemes 15
Total 60
Objectives
SN Objectives
1 To provide an overview of various aspects related to wealth management
2 To study the relevance and importance of Insurance in wealth management
3 To acquaint the learners with issues related to taxation in wealth
management
4 To understand various components of retirement planning
Board of Studies -in-Business Management , University of Mumbai
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AC 23/5/2016 Item No. – 4.7
SN Modules/ Units
1 Introduction
a) Intro duction To Wealth Management :
• Meaning of WM, Scope of WM, Components of WM, Process of WM, WM
Needs & Expectation of Clients,Code of Ethics for Wealth Manager
b) Person al Financial Statement Analysis:
• Financial Literacy, Financial Goals and Planning, Cash Flo w Analysis, Building
Financial Plans, Life Cycle Management.
c) Economic Environment Analysis:
• Interest Rate, Yield Curves, Real Return, Key Indicators -Leading, Lagging,
Concurrent
2 Insurance Planning and Investment Planning
a) Insurance Planning:
• Meaning, Basic Principles of Insurance, Functions and Characteristics of
Insurance, Rights and Responsibilities of Insurer and Insured, Types of life
Insurance Policies, Types of General Insurance Policies, Health Insurance –
Mediclaim – Calculation of Human Life V alue - Belth Method/CPT
b) Investment Planning:
• Types of Investment Risk, Risk Profiling of Investors & Asset Allocation (Life
Cycle Model), Asset Allocation Strategies(Strategic, Tactical, Life -Cycle based),
Goal -based Financial Planning, Active & Passive I nvestment Strategies
3 Financial Mathematics/ Tax and Estate Planning
a) Financial Mathematics :
• Calculation of Returns (CAGR ,Post -tax Returns etc.), Total Assets, Net Worth
Calculations, Financial Ratios
b) Tax and Estate Planning :
• Tax Planning Concepts, Ass essment Year, Financial Year, Income Tax Slabs,
TDS, Advance Tax, LTCG, STCG, Carry Forward & Set -off, Estate Planning
Concepts –Types of Will – Requirements of a Valid Will – Trust – Deductions -
Exemptions
4 Retirement Planning/ Income Streams & Tax Savings Schemes
a) Retirement Planning :
• Understanding of different Salary Components, Introduction to Retirement
Planning, Purpose & Need, Life Cycle Planning, Financial Objectives in
Retirement Planning, Wealth Creation (Factors and Principles) , Retirement
(Evaluation & Planning), Pre & Post -Retirement Strategies - Tax Treatment
b) Income Streams & Tax Savings Schemes :
• Pension Schemes, Annuities - Types of Annuities, Various Income Tax Savings
Schemes
Board of Studies -in-Business Management , University of Mumbai
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AC 23/5/2016 Item No. – 4.7
Board of Studies -in-Business Management , University of Mumbai
Page 16
AC 23/5/2016 Item No. – 4.7
Bachelor of Management Studies Programme at Semester V
with effect from the Academic Year 2016 -2017
Course Code: UBMSFSV.7
Strategic Financial Management
Modules at a Glance
SN Modules No. of
Lectures
1 Dividend Decision and XBRL 15
2 Capital Budgeting and Capital Rationing 15
3 Shareholder Value and Corp orate Governance/ Corporate
Restructuring 15
4 Financial Management in Banking Sector and Working Capital
Financing 15
Total 60
Objectives
SN Objectives
1 To match the needs of current market scenario and upgrade the learner’s
skills and knowledge fo r long term sustainability
2 Changing scenario in Banking Sector and the inclination of learners towards
choosing banking as a career option has made study of financial management
in banking sector inevitable
3 To acquaint learners with contemporary issu es related to financial
management
Board of Studies -in-Business Management , University of Mumbai
Page 17
AC 23/5/2016 Item No. – 4.7
SN Modules/ Units
1 Dividend Decision and XBRL
a) Dividend Decision :
• Meaning and Forms of Dividend, Dividend- Modigliani and Miller’s Approach,
Walter Model, Gordon Model, Factors determining Dividend Policy, Types of
Dividend Policy
b) XBRL :
• Introduction, Advantages and Disadvantages, Features and Users
2 Capital Budgeting and Capital Rationing
a) Capital Budgeting :
• Risk and Uncertainty in Capital Budgeting, Risk Adjusted Cut off Rate, Certainty
Equivalent Method, Sensi tivity Technique, Probability Technique, Standard
Deviation Method, Co -efficient of Variation Method, Decision Tree Analysis,
Construction of Decision Tree.
b) Capital Rationing :
• Meaning, Advantages, Disadvantages, Practical Problems
3 Shareholder Value and Corporate Governance/ Corporate Restructuring
a) Shareholder Value and Corporate Governance :
• Financial Goals and Strategy, Shareholder Value Creation: EVA and MVA
Approach, Theories of Corporate Governance, Practices of Corporate
Governance in India
b) Corpor ate Restructuring :
• Meaning, Types, Limitations of Merger, Amalgamation, Acquisition, Takeover, Determination of Firm’s Value, Effect of Merger on EPS and MPS, Pre Merger
and Post Merger Impact.
4 Financial Management in Banking Sector and Working Capital Financing
a) Financial Management in Banking Sector :
• An Introduction, Classification of Investments, NPA & their Provisioning,
Classes of Advances, Capital Adequacy Norms, Rebate on Bill Discounting,
Treatment of Interest on Advances
b) Working Capital Financi ng:
• Maximum Permissible Bank Finance (Tandon Committee), Cost of issuing
Commercial Paper and Trade Credit, Matching Approach, Aggressive
Approach, Conservative Approach
Board of Studies -in-Business Management , University of Mumbai
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AC 23/5/2016 Item No. – 4.7
Bachelor of Management Studies Programme at Semester V
with effect from the Academic Year 2016 -2017
Course Code: UBMSFSV.8
Service Marketing
Modules at a Glance
SN Modules No. of
Lectures
1 Introduction of Services Marketing 15
2 Key Elements of Services Marketing Mix 15
3 Managing Quality Aspects of Services Marketing 15
4 Marketing of Services 15
Total 60
Objectives
SN Objectives
1 To understand distinctive features of services and key elements in services
marketing
2 To provide insight into ways to improve service quality and productivity
3 To understand marketing of different services in Indian context
Board of Studies -in-Business Management , University of Mumbai
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AC 23/5/2016 Item No. – 4.7
SN Modules/ Units
1 Introduction of Services Marketing
• Services Marketing Concept, Distinctive Characteristics of Services, Services
Marketing Triangle, Purchase Process for Services, Marketing Challenges of
Services
• Role of Services in Modern Economy, Services Marketing Environment
• Goods vs Services Marketing, Goods Services Continuum
• Consumer Behaviour, Positioning a Service in the Market Place
• Variations in Customer Involvement, Impact of Service Reco very Efforts on
Consumer Loyalty
• Type of Contact: High Contact Services and Low Contact Services
• Sensitivity to Customers’ Reluctance to Change
2 Key Elements of Services Marketing Mix
• The Service Product, Pricing Mix, Promotion & Communication Mi x,
Place/Distribution of Service, People, Physical Evidence, Process -Service Mapping -
Flowcharting
• Branding of Services – Problems and Solutions
• Options for Service Delivery
3 Managing Quality Aspects of Services Marketing
• Improving Service Quality and Productivity
• Service Quality – GAP Model, Benchmarking, Measuring Service Quality - Zone of
Tolerance and Improving Service Quality
• The SERVQUAL Model
• Defining Productivity – Improving Productivity
• Demand and Capacity Alignment
4 Marketing of Services
• International and Global Strategies in Services Marketing: Services in the Global
Economy - Moving from Domestic to Transnational Marketing
• Factors Favouring Transnational Strategy
• Elements of Transnational Strategy
• Recent Trends in M arketing Of Services in: Tourism, Hospitality, Healthcare,
Banking, Insurance, Education, IT and Entertainment Industry
• Ethics in Services Marketing: Meaning, Importance, Unethical Practices in Service
Sector
Board of Studies -in-Business Management , University of Mumbai
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AC 23/5/2016 Item No. – 4.7
Bachelor of Management Studies Programme at Semester V
with effect from the Academic Year 2016 -2017
Course Code: UBMSFSV.9
E-Commerce a nd Digital Marketing
Modules at a Glance
SN Modules No. of
Lectures
1 Introduction to E -commerce 15
2 E-Business & Applications 15
3 Payment, Security, Pr ivacy &Legal Issues in E -Commerce 15
4 Digital Marketing 15
Total 60
Objectives
SN Objectives
1 To understand increasing significance of E -Commerce and its applications in
Business and Various Sectors
2 To provide an insight on Digital Marketing a ctivities on various Social Media
platforms and its emerging significance in Business
3 To understand Latest Trends and Practices in E -Commerce and Digital
Marketing, along with its Challenges and Opportunities for an Organisation
Board of Studies -in-Business Management , University of Mumbai
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AC 23/5/2016 Item No. – 4.7
SN Modules/ Units
1 Introduction to E -commerce
• Ecommerce - Meaning, Features of E -commerce, Categories of E -commerce,
Advantages &Limitations of E -Commerce, Traditional Commerce &E -Commerce
• Ecommerce Environmental Factors: Economic, Technological, Legal , Cultural &
Social
• Factors Responsible for Growth of E -Commerce, Issues in Implementing E -
Commerce, Myths of E- Commerce
• Impact of E -Commerce on Business, Ecommerce in India
• Trends in E -Commerce in Various Sectors: Retail, Banking, Tourism, Government,
Educatio n
• Meaning of M- Commerce, Benefits of M -Commerce, Trends in M -Commerce
2 E-Business & Applications
• E-Business: Meaning, Launching an E -Business, Different phases of Launching an E -
Business
• Important Concepts in E -Business: Data Warehouse, Customer Relationship
Management , Supply Chain Management, Enterprise Resource Planning
• Bricks and Clicks business models in E -Business: Brick and Mortar, Pure Online,
Bricks and Clicks, Advantages of Bricks & Clicks Business Model, Superiority of
Bricks and Clicks E -Business Applications: E -Procurement, E -Communication, E -
Delivery, E -Auction, E -Trading.
• Electronic Data Interchange (EDI) in E- Business: Meaning of EDI, Benefits of EDI,
Drawbacks of EDI, Applications of EDI.
• Website : Design and Development of Website, Advantages of Website, Principles
of Web Design, Life Cycle Approach for Building a Website, Different Ways of
Building a Website
3 Payment, Security, Privacy &Legal Issues in E -Commerce
• Issues Relating to Privacy and Security in E -Busines s
• Electronic Payment Systems: Features, Different Payment Systems :Debit Card,
Credit Card ,Smart Card, E -cash, E -Cheque, E- wallet, Electronic Fund Transfer.
• Payment Gateway: Introduction, Payment Gateway Process, Payment Gateway
Types, Advantages and Disadvantages of Payment Gateway.
• Types of Transaction Security
• E-Commerce Laws: Need for E -Commerce laws, E -Commerce laws in India, Legal
Issues in E -commerce in India, IT Act 2000
Board of Studies -in-Business Management , University of Mumbai
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AC 23/5/2016 Item No. – 4.7
SN Modules/ Units
4 Digital Marketing
• Introduction to Digita l Marketing, Advantages and Limitations of Digital Marketing.
• Various Activities of Digital Marketing: Search Engine Optimization, Search Engine
Marketing, Content Marketing & Content Influencer Marketing, Campaign
Marketing, Email Marketing, Display Ad vertising, Blog Marketing, Viral Marketing,
Podcasts & Vodcasts.
• Digital Marketing on various Social Media platforms.
• Online Advertisement, Online Marketing Research, Online PR
• Web Analytics
• Promoting Web Traffic
• Latest developments and Strategie s in Digital Marketing.
Board of Studies -in-Business Management , University of Mumbai
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AC 23/5/2016 Item No. – 4.7
Bachelor of Management Studies Programme at Semester V
with effect from the Academic Year 2016 -2017
Course Code: UBMSFSV.10
Sales and Distribution Management
Modules at a Glance
SN Modules No. of
Lectures
1 Introduc tion 15
2 Market Analysis and Selling 15
3 Distribution Channel Management 15
4 Performance Evaluation, Ethics and Trends 15
Total 60
Objectives
SN Objectives
1 To develop understanding of the sales & distribution processes in
organizations
2 To get fami liarized with concepts, approaches and the practical aspects of the
key decision making variables in sales management and distribution channel
management
Board of Studies -in-Business Management , University of Mumbai
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AC 23/5/2016 Item No. – 4.7
SN Modules/ Units
1 Introduction
a) Sales Management :
• Meaning, Role of Sales Department, Evolutio n of Sales Management
• Interface of Sales with Other Management Functions
• Qualities of a Sales Manager
• Sales Management: Meaning, Developments in Sales Management -
Effectiveness to Efficiency, Multidisciplinary Approach, Internal Marketing,
Increased Use of Internet, CRM, Professionalism in Selling.
• Structure of Sales Organization – Functional, Product Based, Market Based,
Territory Based, Combination or Hybrid Structure
b) Distribution Management:
• Meaning, Importance, Role of Distribution, Role of Intermediarie s, Evolution
of Distribution Channels .
c) Integration of Marketing, Sales and Distribution
2 Market Analysis and Selling
a) Market Analysis:
• Market Analysis and Sales Forecasting, Methods of Sales Forecasting
• Types of Sales Quotas – Value Quota, Volume Quota, Activity Quota,
Combination Quota
• Factors Determining Fixation of Sales Quota
• Assigning Territories to Salespeople
b) Selling:
• Process of Selling, Methods of Closing a Sale, Reasons for Unsuccessful Closing
• Theories of Selling – Stimulus Response Theory, Pro duct Orientation Theory,
Need Satisfaction Theory
• Selling Skills – Communication Skill, Listening Skill, Trust Building Skill,
Negotiation Skill, Problem Solving Skill, Conflict Management Skill
• Selling Strategies – Softsell Vs. Hardsell Strategy, Client C entered Strategy,
Product -Price Strategy, Win -Win Strategy, Negotiation Strategy
• Difference Between Consumer Selling and Organizational Selling
• Difference Between National Selling and International Selling
Board of Studies -in-Business Management , University of Mumbai
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SN Modules/ Units
3 Distribution Channel Mana gement
• Management of Distribution Channel – Meaning & Need
• Channel Partners - Wholesalers, Distributors and Retailers & their Functions in
Distribution Channel, Difference Between a Distributor and a Wholesaler
• Choice of Distribution System – Intens ive, Selective, Exclusive
• Factors Affecting Distribution Strategy – Locational Demand, Product
Characteristics, Pricing Policy, Speed or Efficiency, Distribution Cost
• Factors Affecting Effective Management Of Distribution Channels
Channel Design
Channe l Policy
Channel Conflicts: Meaning, Types – Vertical, Horizontal, Multichannel, Reasons
for Channel Conflict
Resolution of Conflicts: Methods – Kenneth Thomas’s Five Styles of Conflict
Resolution
Motivating Channel Members
Selecting Channel Partners
Evaluating Channels
Channel Control
4 Performance Evaluation, Ethics and Trends
a) Evaluation & Control of Sales Performance:
• Sales Performance – Meaning
• Methods of Supervision and Control of Sales Force
• Sales Performance Evaluation Criteria- Key Result Areas (KRAs)
• Sales Performance Review
• Sales Management Audit
b) Measuring Distribution Channel Performance:
• Evaluating Channels - Effectiveness, Efficiency and Equity
• Control of Channel – Instruments of Control – Contract or Agreement, Budgets
and Reports, Distribution Audit
c) Ethics in Sales Management
d) New Trends in Sales and Distribution Management
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AC 23/5/2016 Item No. – 4.7
Bachelor of Management Studies Programme at Semester V
with effect from the Academic Year 2016 -2017
Course Code: UBMSFSV.11
Customer Relationship Management
Modules at a Glance
SN Modules No. of
Lectures
1 Introduction to Customer Relationship Management 15
2 CRM Marketing Initiatives, Customer Service and Data
Management 15
3 CRM Strategy, Planning, Implementation and Evaluation 15
4 CRM New Horizons 15
Tota l 60
Objectives
SN Objectives
1 To understand concept of Customer Relationship Management (CRM) and
implementation of Customer Relationship Management
2 To provide insight into CRM marketing initiatives, customer service and
designing CRM strategy
3 To understand new trends in CRM, challenges and opportunities for
organizations
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AC 23/5/2016 Item No. – 4.7
SN Modules/ Units
1 Introduction to Customer Relationship Management
• Concept, Evolution of Customer Relationships: Customers as strangers,
acquaintances, friends and pa rtners
• Objectives, Benefits of CRM to Customers and Organisations, Customer Profitability
Segments, Components of CRM: Information, Process, Technology and People,
Barriers to CRM
• Relationship Marketing and CRM: Relationship Development Strategies:
Organiz ational Pervasive Approach, Managing Customer Emotions, Brand Building
through Relationship Marketing, Service Level Agreements, Relationship
Challenges
2 CRM Marketing Initiatives, Customer Service and Data Management
• CRM Marketing Initiatives: Cross -Selling and Up -Selling, Customer Retention,
Behaviour Prediction, Customer Profitability and Value Modeling, Channel
Optimization , Personalization and Event- Based Marketing
• CRM and Customer Service: Call Center and Customer Care: Call Routing, Contact
Cente r Sales -Support, Web Based Self Service, Customer Satisfaction
Measurement, Call- Scripting, Cyber Agents and Workforce Management
• CRM and Data Management: Types of Data: Reference Data, Transactional Data,
Warehouse Data and Business View Data, Identifying Data Quality Issues, Planning
and Getting Information Quality, Using Tools to Manage Data, Types of Data
Analysis: Online Analytical Processing (OLAP), Clickstream Analysis, Personalisation
and Collaborative Filtering, Data Reporting
3 CRM Strategy, Plan ning, Implementation and Evaluation
• Understanding Customers: Customer Value, Customer Care, Company Profit Chain:
Satisfaction, Loyalty, Retention and Profits
• Objectives of CRM Strategy, The CRM Strategy Cycle: Acquisition, Retention and
Win Back, Comple xities of CRM Strategy
• Planning and Implementation of CRM: Business to Business CRM, Sales and CRM,
Sales Force Automation, Sales Process/ Activity Management, Sales Territory
Management, Contact Management, Lead Management, Configuration Support,
Knowledg e Management
CRM Implementation: Steps - Business Planning, Architecture and Design,
Technology Selection, Development, Delivery and Measurement
• CRM Evaluation: Basic Measures: Service Quality, Customer Satisfaction and
Loyalty, Company 3E Measures: Efficiency, Effectiveness and Employee Change
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AC 23/5/2016 Item No. – 4.7
4 CRM New Horizons
• e-CRM: Concept, Different Levels of E - CRM, Privacy in E -CRM :
• Software App for Customer Service :
Activity Management, Agent Management, Case Assignment, Contract
Management, Customer Self Service, Email Response Management, Escalation,
Inbound Communication Management, Invoicing, Outbound Communication
Management, Queuing and Routing, Scheduling
• Social Networking and CRM
• Mobile -CRM
• CRM Trends, Challenges and Opportunities
• Ethical Issues in CRM
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Bachelor of Management Studies Programme at Semester V
with effect from the Academic Year 2016 -2017
Course Code: UBMSFSV.12
Finance for HR Professional s and
Compensation Management
Modules at a Glance
SN Modules No. of
Lectures
1 Compensation Pla ns and HR Professionals 15
2 Incentives and Wages 15
3 Compensation to Special Groups and Recent Trends 15
4 Legal and Ethical issues in Compensation 15
Total 60
Objectives
SN Objectives
1 To orient HR professionals with financial concepts to enabl e them to make
prudent HR decisions
2 To understand the various compensation plans
3 To study the issues related to compensation management and understand the
legal framework of compensation management
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AC 23/5/2016 Item No. – 4.7
SN Modules/ Units
1 Compensation Plans and HR Professionals
• Meaning, Objectives of Compensation Plans, Role of HR Professionals in
Compensation Plans, Types of Compensation: Financial and non- financial, Factors
Influencing Compensation
• Compensation Tools: Job based and Skill based, Models: Distribut ive Justice
Model and Labour Market Model, Dimensions of Compensation
• 3 Ps Compensation Concept, Benefits of Compensation: Personal, Health and
Safety, Welfare, Social Security
• Pay Structure: Meaning, Features, Factors, Designing the Compensation System,
Compensation Scenario in India.
2 Incentives and Wages
• Incentive Plans – Meaning and Types: Piecework, Team, Incentives for Managers
and Executives, Salespeople, Merit pay, Scanlon Pay, Profit Sharing Plan, ESOP,
Gain Sharing, Earning at Risk plan, Tec hnology and Incentives. Prerequisites of an
Effective Incentive System
• Wage Differentials: Concepts, Factors contributing to Wage Differentials, Types of
Wage Differentials, Importance of Wage Differentials, Elements of a Good Wage
Plan.
• Theories of Wages : Subsistence Theory, Wage Fund Theory, Marginal Productivity
Theory, Residual Claimant Theory, Bargaining Theory.
3 Compensation to Special Groups and Recent Trends
• Compensation for Special Groups: Team Based pay, Remunerating Professionals, Contract Employees, Corporate Directors, CEOs, Expatriates and Executives.
• Human Resource Accounting – Meaning, Features, Objectives and Methods
• Recent Trends: Golden Parachutes, e -Compensation, Salary Progression Curve,
Competency and Skill based, Broad banding and New Pay, Cafeteria approach –
Features, Advantages and Disadvantages .
4 Legal and Ethical issues in Compensation
• Legal Framework of Compensation in India: Wage Policy in India, Payment of
Bonus Act 1965, Equal Remuneration Act 1976, Payment of Wage s Act 1936,
Payment of Gratuity Act 1972, Employee Compensation Act 1923, Employees
Provident Funds and Miscellaneous Provision Act 1952.
• Pay Commissions, Wage Boards, Adjudication, Legal considerations, COBRA
requirement, Pay Restructuring in Mergers and Acquisitions, Current Issues and
Challenges in Compensation Management, Ethics in Compensation Management.
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Bachelor of Management Studies Programme at Semester V
with effect from the Academic Year 2016 -2017
Course Code: UBMSFSV.13
Strategic Human Resource Management and HR Policies
Modules at a Glance
SN Modules No. of
Lectures
1 SHRM - An Overview 15
2 HR Strategies 15
3 HR Policies 15
4 Recent Trends in SHRM 15
Total 60
Objectives
SN Objectives
1 To understand human resource management from a strategic perspective
2 To link the HRM functions to corporate strategies in order to understand HR
as a strategic resource
3 To understand the relationship between strategic human resource
management and organizational performance
4 To apply the theories and concepts relevant to strategic human resource
management in contemporary organizations
5 To understand the purpose and process of developing Human Resource
Policies
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SN Modules/ Units
1 SHRM - An Overview
• Strategic Human Resource Management (SHRM) – Meaning, Features, Evolution,
Objectives, Advantages, Barriers to SHRM, SHRM v/s Traditional HRM, Steps in
SHRM, Roles in SHRM - Top Management, Front -line Management, HR, Changing
Role of HR Professionals, Models of SHRM – High Performance Working Model,
High Commitment Management Model, High Involvement Management Model
• HR Environment – Environmental trends and HR Challenges
• Linking SHRM and Business Performance
2 HR Strategies
• Developing HR Strategies to Support Organisational Strategie s, Resourcing
Strategy – Meaning and Objectives, Strategic HR Planning – Meaning, Advantages,
Interaction between Strategic Planning and HRP, Managing HR Surplus and
Shortages, Strategic Recruitment and Selection – Meaning and Need, Strategic
Human Resourc e Development – Meaning, Advantages and Process, Strategic
Compensation as a Competitive Advantage, Rewards Strategies – Meaning,
Importance, Employee Relations Strategy, Retention Strategies, Strategies for
Enhancing Employee Work Performance
3 HR Policies
• Human Resource Policies – Meaning, Features, Purpose of HR Policies, Process of
Developing HR Policies, Factors affecting HR Policies, Areas of HR Policies in
Organisation, Requisites of a Sound HR Policies – Recruitment, Selection, Training
and Devel opment, Performance Appraisal, Compensation, Promotion,
Outsourcing, Retrenchment, Barriers to Effective Implementation of HR Policies
and Ways to Overcome These Barriers, Need for Reviewing and Updating HR
Policies, Importance of Strategic HR Policies to Maintain Workplace Harmony
4 Recent Trends in SHRM
• i.e. Mentoring
• Employee Engagement – Meaning, Factors Influencing Employee Engagement,
Strategies for Enhancing Employee Engagement
• Contemporary Approaches to HR Evaluation – Balance Score Card, HR Score Card,
Benchmarking and Business Excellence Model
• Competency based HRM – Meaning, Types of Competencies, Benefits of
Competencies for Effective Execution of HRM Functions.
• Human Capital Management – Meaning and Role
• New Approaches to Recruitment – Employ er Branding, Special Event Recruiting,
Contest Recruitment, e - Recruitment
• Strategic International Human Resource Management – Meaning and Features,
International SHRM Strategic Issues, Approaches to Strategic International HRM.
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Bachelor of Management Studies Programme at Semester V
with effect from the Academic Year 2016 -2017
Course Code: UBMSFSV.14
Performance Management a nd Career Planning
Modules at a Glance
SN Modules No. of
Lectures
1 Performance Management – An Overview 15
2 Performance M anagement Process 15
3 Ethics, Under Performance and Key Issues in Performance
Management 15
4 Career Planning and Development 15
Total 60
Objectives
SN Objectives
1 To understand the concept of performance management in organizations
2 To review performance appraisal systems
3 To understand the significance of career planning and practices
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AC 23/5/2016 Item No. – 4.7
SN Modules/ Units
1 Performance Management – An Overview
• Performance Management – Meaning, Features, Components of Performance
Management, Evolution, Obj ectives, Need and Importance, Scope, Performance
Management Process, Pre -Requisites of Performance Management, Linkage of
Performance Management with other HR functions, Performance Management
and Performance Appraisal, Performance Management Cycle
• Best Practices in Performance Management, Future of Performance Management.
• Role of Technology in Performance Management
2 Performance Management Process
• Performance Planning – Meaning, Objectives, Steps for Setting Performance
Criteria, Performance Benchmarking
• Performance Managing – Meaning, Objectives, Process
• Performance Appraisal – Meaning, Approaches of Performance Appraisal – Trait
Approach, Behaviour Approach, Result Approach
• Performance Monitoring –Meaning, Objectives and Process
• Performance Management Implementation – Strategies for Effective
Implementation of Performance Management
• Linking Performance Management to Compensation
• Concept of High Performance Teams
3 Ethics, Under Performance and Key Issues in Performance Management
• Ethical Performance Management - Meaning, Principles, Significance of Ethics in
Performance Management, Ethical Issues in Performance Management, Code of
Ethics in Performance Management, Building Ethical Performance Culture, Future
Implications of Ethics in Performance Management
• Under Performers and Approaches to Manage Under Performers, Retraining
• Key Issues and Challenges in Performance Management
• Potential Appraisal: Steps, Advantages and Limitations.
• Pay Criteria -Performance related pay, Competence related pay, Te am based pay,
Contribution related pay.
4 Career Planning and Development
• Career Planning - Meaning, Objectives, Benefits and Limitations, Steps in Career
Planning, Factors affecting Individual Career Planning, Role of Mentor in Career
Planning, Requisi tes of Effective Career Planning
• Career Development – Meaning, Role of employer and employee in Career
Development, Career Development Initiatives
• Role of Technology in Career Planning and Development
• Career Models – Pyramidal Model, Obsolescence Model, Japanese Career Model
• New Organizational Structures and Changing Career Patterns
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Bachelor of Management Studies Programme at Semester V
with effect from the Academic Year 2016 -2017
Course Code: UBMSFSV.15
Industrial Relations
Modules at a Glance
SN Modules No. of
Lectures
1 Industrial Relations - An overview 15
2 Industrial Disputes 15
3 Trade Unions and Collective Bargaining 15
4 Industrial Relations Related Laws in India 15
Total 60
Objectives
SN Objectives
1 To understand the concept of performance management in organizations
2 To review performance appraisal systems
3 To understand the significance of career planning and practices
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AC 23/5/2016 Item No. – 4.7
SN Modules/ Units
1 Industrial Relations - An overview
• Meaning, Objectives, Characteristics of a goo d Industrial Relations
System/Principles of a good IR/Essentials of good IR, Scope, Significance/Need and
Importance of IR, Major Stakeholders of IR, Evolution of IR in India, Factors
affecting IR, Role of State, Employers and Unions in IR, Changing Dimen sions of IR
in India, Impact of Liberalisation, Privatisation and Globalisation on Industrial
Relations, Issues and Challenges of industrial relations in India
2 Industrial Disputes
a) Industrial Disputes:
• Meaning of Industrial Dispute, Causes, Forms/Type s, Consequences/Effects,
Methods of Settling Industrial Disputes (Arbitration, Joint Consultations,
Works Committee, Conciliation, Adjudication etc)
• Concepts Related to Industrial Disputes (Relevant Examples): Strike, Layoff,
Lockout, Retrenchment
b) Employe e Discipline:
• Meaning, Determinants, Causes of Indiscipline, Code of Discipline and its
Enforcement.
c) Grievance Handling:
• Meaning o f Grievances, Causes of Grievances, Guidelines for Grievance
Handling, Grievance Redressal Procedure in India.
d) Workers' Parti cipation in Management:
• Meaning and Types with Respect to India
3 Trade Unions and Collective Bargaining
a) Trade Unions:
• Meaning, Features, Objectives, Role of Trade Unions, Functions/Activities,
Types, Evolution of Trade Unions across Globe, Evolution of Trade Unions in
India, Structure of Trade Unions in India, Recognition of Trade Unions, Rights
and Privileges of Registered Trade Unions, Impact of Globalisation on Trade
Unions in India, Central Organisations of Indian Trade Unions : INTUC, AITUC, HMS,U TUC, Problems of Trade Unions in India.
b) Collective Bargaining:
• Meaning, Features, Importance, Scope, Collective Bargaining Process,
Prerequisites of Collective Bargaining, Types of Collective Bargaining
Contracts, Levels of Collective Bargaining, Growth of Collective Bargaining in
India, Obstacles to Collective Bargaining in India.
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SN Modules/ Units
4 Industrial Relations Related Laws in India
• Role of Judiciary in Industrial Relations: Labour Court, Industrial Tribunal, National
Tribunal
• The Tra de Unions Act, 1926;
• The Industrial Employment (Standing Orders) Act, 1946;
• The Industrial Disputes Act, 1947;
• The Factories' Act, 1948
• The Minimum Wages Act, 1948
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AC 23/5/2016 Item No. – 4.7
Revised Syllabus of Courses of Bachelor of
Management Studies Programme
at Semester VI
SN Course Code Title of the Course
Compulsory Courses
1 UBMSFSV I.1 Operation Research
2 UBMSFSV I.2 Indian Ethos in Management
3 UBMSFSV I.3 Corporate Communication and Public Relations
Any one Elective Group to be selected by the learned
Group A : Finance Group - Electives
1 UBMSFSV I.4 Risk Management
2 UBMSFSV I.5 International Finance
3 UBMSFSV I.6 Innovative Financial Services
4 UBM SFSV I.7 Project Management
Group B : Marketing Group - Electives
1 UBMSFSV I.8 Brand Management
2 UBMSFSV I.9 Retail Management
3 UBMSFSV I.10 International Marketing
4 UBMSFSV I.11 Media Planning and Management
Group C : Human Resour ce Group - Electives
1 UBMSFSV I.12 HRM in Global Perspective
2 UBMSFSV I.13 Organiz ational Development
3 UBMSFSV I.14 HRM In Service Sector Management
4 UBMSFSV I.15 Human Resource Planning and Information System
With effect from Academic Year 2016 -2017
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AC 23/5/2016 Item No. – 4.7
Bachelor of Management Studies Programme at Semester V I
with effect from the Academic Year 2016 -2017
Course Code: UBMSFSVI.1
Operation Research
Modules at a Glance
SN Modules No. of
Lectures
1 Introduction to Operations Research and Linear Programming 15
2 Assignment and Transportation Models 15
3 Network Analysis 15
4 Decision Theory, Sequencing and Theory of Games 15
Total 60
Objectives
SN Objectives
1 To help students to understand operations research methodologies
2 To help students to solve various problems practically
3 To make students proficient in case analysis and interpretation
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AC 23/5/2016 Item No. – 4.7
SN Modules/ Units
1 Introduction to Operations Research and Linear Programming
a) Introduction To Operations Research
• Operations Research - Definition, Characteristics of OR, Models, OR
Techniques, Areas of Application, Limitations of OR.
b) Linear Programming Problems: Introduction and Formulation
• Introduction to Linear Programming
• Applications of LP
• Components of LP
• Requirements for Formulation of LP Problem
• Assumptions Underlying Linear Programming
• Steps in Solving LP Proble ms
• LPP Formulation (Decision Variables, Objective Function, Constraints, Non
Negativity Constraints )
c) Linear Programming Problems: Graphical Method
• Maximization & Minimization Type Problems. (Max. Z & Min. Z)
• Two Decision Variables and Maximum Three Constraints Problem
• Constraints can be “less than or equal to”, “greater than or equal to” or a
combination of both the types i.e. mixed constraints.
• Concepts: Feasible Region of Solution, Unbounded Solution, Redundant
Constraint, Infeasible Solution, Alternative Optima.
d) Linear Programming Problems: Simplex Method
• Only Maximization Type Problems. ( Only Max. Z ). No Minimization problems.
(No Min. Z)
• Two or Three Decision Variables and Maximum Three Constraints Problem. (Up
to Maximum Two Iterations)
• All Constraints to be “less than or equal to” Constraints. (“Greater than or
Equal to” Constraints not included.)
• Concepts : Slack Variables, Surplus Variables, Artificial Variables, Duality,
Product Mix and Profit, Feasible and Infeasible Solution, Unique or Alternate
Optimal Solution, Degeneracy, Non Degenerate, Shadow Prices of Resources,
Scarce and Abundant Resources, Utilized and Unutilized Capacity of Resources,
Percentage Utilization of Resources, Decision for Introduction of a New
Product.
Note:
1. Surplus Variable, Artificial Variable and Duality to be covered only at Conceptual
level for Theory Questions only and not included in Numerical.
2. Sensitivity Analysis including Profit Range and Capacity Range is not included.
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AC 23/5/2016 Item No. – 4.7
SN Modules/ Units
2 Assignment and Transpo rtation Models
a) Assignment Problem – Hungarian Method
• Maximization & Minimization Type Problems.
• Balanced and Unbalanced Problems.
• Prohibited Assignment Problems, Unique or Multiple Optimal Solutions.
• Simple Formulation of Assignment Problems.
• Maximum 5 x 5 Matrix. Up to Maximum Two Iterations after Row and Column
Minimization.
Note:
1. Travelling Salesman Assignment Problem is not included.
b) Transportation Problems
• Maximization & Minimization Type Problems.
• Balanced and Unbalanced problems.
• Prohibited Tr ansportation Problems, Unique or Multiple Optimal Solutions.
• Simple Formulation of Transportation Problems.
• Initial Feasible Solution (IFS) by:
a. North West Corner Rule (NWCR)
b. Least Cost Method (LCM)
c. Vogel’s Approximation Method (VAM)
• Maximum 5 x 5 Transport ation Matrix.
• Finding Optimal Solution by Modified Distribution (MODI) Method . (u, v and ∆)
• Maximum Two Iterations (i.e. Maximum Two Loops) after IFS.
Note:
1. Production Scheduling Problem is not included.
2. Time Minimization Problem is not included.
3. Degener acy Concept to be covered only at Conceptual Level. Not to be included in
Numerical.
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AC 23/5/2016 Item No. – 4.7
SN Modules/ Units
3 Network Analysis
a) Critical Path Method (CPM)
• Concepts: Activity, Event, Network Diagram, Merge Event, Burst Event,
Concurrent and Burst Activity ,
• Construction of a Network Diagram. Node Relationship and Precedence
Relationship.
• Principles of Constructing Network Diagram.
• Use of Dummy Activity
• Numerical Consisting of Maximum Ten ( 10) Activities.
• Critical Path, Sub -critical Path, Critical and Non -critical Activities, Project
Completion Time.
• Forward Pass and Backward Pass Methods.
• Calculation of EST, EFT, LST, LFT, Head Event Slack, Tail Event Slack, Total Float,
Free Float, Independent Float and Interfering Float
b) Project Crashing
• Meaning of Projec t Crashing.
• Concepts: Normal Time, Normal Cost, Crash Time, Crash Cost of Activities.
Cost Slope of an Activity.
• Costs involved in Project Crashing: Direct, Indirect, Penalty and Total Costs.
• Time – Cost Trade off in Project Crashing.
• Optimal (Minimum) Pro ject Cost and Optimal Project Completion Time.
• Process of Project Crashing.
• Numerical Consisting of Maximum Ten (10) Activities.
• Numerical based on Maximum Four (04) Iterations of Crashing
c) Program Evaluation and Review Technique (PERT)
• Three Time Estimates of PERT: Optimistic Time (a), Most Likely Time (m) and
Pessimistic Time (b).
• Expected Time (te) of an Activity Using Three Time Estimates.
• Difference between CPM and PERT.
• Numerical Consisting of Maximum Ten (10) Activities.
• Construction of PERT Network using tevalues of all Activities.
• Mean (Expected) Project Completion Time.
• Standard Deviation and Variance of Activities.
• Project Variance and Project Standard Deviation.
• ‘Prob. Z’ Formula.
• Standard Normal Probability Table. Calculation of Probability from the
Probability Table using ‘Z’ Value and Simple Questions related to PERT
Technique.
• Meaning, Objectives, Importance, Scope, RORO/LASH
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AC 23/5/2016 Item No. – 4.7
SN Modules/ Units
4 Decision Theory, Sequencing and Theory of Games
a) Decision Theory
• Decision Environments – Risk & Uncertainty. Payoff Table, Regret Table
• Decision Making under Uncertainty
Maximin & Maximax Criteria
Minimax Regret Criterion
Laplace Criterion
Hurwicz Criterion
Expected Monetary Value Criterion.
Expected Value of Perfect Information (E.V.P.I)
Expected Opportunity Loss (E.O.L).
b) Job Sequencing Problem
• Processing Maximum 9 Jobs through Two Machines only.
• Processing Maximum 6 Jobs through Three Machines only.
• Calculations of Idle Time, Elapsed Time etc.
c) Theory of Games
• Introduction
• Terminology of Game Theo ry: Players, Strategies, Play, Payoff, Payoff matrix,
Maximin, Maximax, Saddle Point.
• Types of Games.
• Numericals based on:
Two Person Zero Sum Games
- Pure Strategy Games (Saddle Point available )
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AC 23/5/2016 Item No. – 4.7
Bachelor of Management Studies Programme at Semester V I
with effect from the Academic Year 2016 -2017
Course Code: UBMSFSVI.2
Indian Ethos i n Management
Modules at a Glance
SN Modules No. of
Lectures
1 Indian Ethos – An Overview 15
2 Work Ethos and Values 15
3 Stress Management 15
4 Indian Systems of Lear ning 15
Total 60
Objectives
SN Objectives
1 To understand the concept of Indian Ethos in Management
2 To link the Traditional Management System to Modern Management System
3 To understand the Techniques of Stress Management
4 To understand the Evol ution of Learning Systems in India
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AC 23/5/2016 Item No. – 4.7
SN Modules/ Units
1 Indian Ethos – An Overview
a) Indian Ethos
• Meaning, Features, Need, History, Relevance, Principles Practised by Indian
Companies, Requisites, Elements, Role of Indian Ethos in Managerial Practices
b) Management Lessons from Scriptures:
• Management Lessons from Vedas , Management Lessons from Mahabharata ,
Management Lessons from Bible , Management Lessons from Quran,
Management Lessons from Kautilya’s Arthashastra
Indian Heritage in Business, Management, Production and Consumption.
Ethics v/s Ethos
Indian Management v/s Western Management
2 Work Ethos and Values
a) Work Ethos :
• Meaning, Levels, Dimensions, Steps, Factors Responsible for Poor Work Ethos
b) Values:
• Meaning, Features, Values for Indian Manager s, Relevance of Value Based
Management in Global Change, Impact of Values on Stakeholders: Employees,
Customers, Government, Competitors and Society.
• Values for Managers, Trans -Cultural Human Values in Management and
Management Education, Secular v/s Spir itual Values in Management,
Importance of Value System in Work Culture
3 Stress Management
a) Stress Management:
• Meaning, Types of Stress at Work, Causes of Stress, Consequences of Stress
b) Stress Management Techniques:
• Meditation : Meaning, Techniques, Advantages , Mental Health and its
Importance in Management, Brain Storming, Brain Stilling , Yoga: Meaning,
Significance
c) Leadership:
• Meaning, Contemporary Approaches to Leadership, Joint Hindu Family
Business – Leadership Qualities of Karta
d) Motivation:
• Mea ning, Indian Approach to Motivation, Techniques
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SN Modules/ Units
4 Indian Systems of Learning
a) Learning: Meaning, Mechanisms
• Gurukul System of Learning : Meaning, Features, Advantages, Disadvantages
• Modern System of Learning: Meanings, Features, Advantages, Disadvantages
• Karma: Meaning, Importance of Karma to Managers, Nishkama Karma
• Laws of Karma: The Great Law, Law of Creation, Law of Humility, Law of
Growth, Law of Responsibility, Law of Connection
• Corporate Karma: Meaning, Methodology, Guideline s for good Corporate
Karma
• Self-Management: Personal growth and Lessons from Ancient Indian Education
System
• Personality Development: Meaning, Determinants, Indian Ethos and
Personality Development
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Bachelor of Management Studies Programme at Semester V I
with effect from the Academic Year 2016 -2017
Course Code: UBMSFSVI.3
Corporate Communication a nd Public Relations
Modules at a Glance
SN Modules No. of
Lectures
1 Foundation of Corporate Communication 15
2 Understanding Public Relations 15
3 Functions of Corporate Communication and Public Relations 15
4 Emerging Technology in Corporate Communication and Public
Relations 15
Total 60
Objectives
SN Objectives
1 To provide the students with basic understanding of the concepts of corporate
commu nication and public relations
2 To introduce the various elements of corporate communication and consider
their roles in managing organizations
3 To examine how various elements of corporate communication must be
coordinated to communicate effectively
4 To develop critical understanding of the different practices associated with
corporate communication
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SN Modules/ Units
1 Foundation of Corporate Communication
a) Corporate Communication: Scope and Relevance
• Introduction, Meaning, Scope, Corporate Com munication in India, Need/
Relevance of Corporate Communication in Contemporary Scenario
b) Keys concept in Corporate Communication
• Corporate Identity: Meaning and Features, Corporate Image: Meaning, Factors
Influencing Corporate Image, Corporate Reputation: Meaning, Advantages of
Good Corporate Reputation
c) Ethics and Law in Corporate Communication
• Importance of Ethics in Corporate Communication, Corporate Communication
and Professional Code of Ethics, Mass Media Laws: Defamation, Invasion of
Privacy, Copyright Act, Digital Piracy, RTI
2 Understanding Public Relations
a) Fundamental of Public Relations :
• Introduction, Meaning, Essentials of Public Relations, Objectives of Public
Relations, Scope of Public Relations, Significance of Public Relations in Busine ss
b) Emergence of Public Relations :
• Tracing Growth of Public Relations, Public Relations in India, Reasons for
Emerging International Public Relations
c) Public Relations Environment :
• Introduction, Social and Cultural Issues, Economic Issues, Political Issues, Legal
Issues
d) Theories used in Public Relations:
• Systems Theory, Situational Theory, Social Exchange Theory, Diffusion Theory
3 Functions of Corporate Communication and Public Relations
a) Media Relations :
• Introduction, Importance of Media Relations, Sources of Media Information, Building Effective Media Relations, Principles of Good Media Relations
b) Employee Communication :
• Introduction, Sources of Employee Communications, Organizing Employee
Communications, Benefits of Good Employee Communications, Step s in
Implementing An Effective Employee Communications Programme, Role of
Management in Employee Communications
c) Crisis Communication :
• Introduction, Impact of Crisis, Role of Communication in Crisis, Guidelines for
Handling Crisis, Trust Building
d) Financi al Communication :
• Introduction, Tracing the Growth of Financial Communication in India,
Audiences for Financial Communication, Financial Advertising
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AC 23/5/2016 Item No. – 4.7
SN Modules/ Units
4 Emerging Technology in Corporate Communication and Public Relations
a) Contributi on of Technology to Corporate Communication
• Introduction, Today’s Communication Technology, Importance of Technology
to Corporate Communication, Functions of Communication Technology in
Corporate Communication, Types of Communication Technology, New Media :
Web Conferencing, Really Simple Syndication (RSS)
b) Information Technology in Corporate Communication
• Introduction, E -media Relations, E -internal Communication, E -brand Identity
and Company Reputation
c) Corporate Blogging
• Introduction, Defining Corporate Blo gging, Characteristics of a Blog, Types of
Corporate Blogs, Role of Corporate Blogs, Making a Business Blog
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AC 23/5/2016 Item No. – 4.7
Bachelor of Management Studies Programme at Semester V I
with effect from the Academic Year 2016 -2017
Course Code: UBMSFSVI.4
Risk Management
Modules at a Glance
SN Modules No. of
Lectures
1 Introduction, Risk Measurement and Control 15
2 Risk Avoidance and ERM 15
3 Risk Governance and Assurance 15
4 Risk Management in Insurance 15
Total 60
Objectives
SN Objectives
1 To familiarize the student with the fundamental aspects of risk management
and control
2 To give a comprehensive overview of risk governance and assurance with
special reference to insurance sector
3 To introduce the basic concepts, functions, process, techniques of r isk
management
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AC 23/5/2016 Item No. – 4.7
SN Modules/ Units
1 Foundation of Corporate Communication
a) Foundation of Corporate Communication
• Definition, Risk Process, Risk Organization, Key Risks – Interest, Market, Credit,
Currency, Liquidity, Legal, Operational
• Risk Management V/s Risk Measurement – Managing Risk, Diversification,
Investment Strategies and Introduction to Quantitative Risk Measurement and
its Limitations
• Principals of Risk - Alpha, Beta, R squared, Standard Deviation, Risk Exposure
Analysis, Risk Immunization, Risk and Summary Measures – Simulation Method,
Duration Analysis, Linear and other Statistical Techniques for Internal Control
2 Understanding Public Relations
a) Risk Hedging Instruments and Mechanism :
• Forwards, Futures, Options, Swaps and Arbitrage Techn iques, Risk Return
Trade off, Markowitz Risk Return Model, Arbitrage Theory, System Audit
Significance in Risk Mitigation
b) Enterprise Risk Management :
• Risk Management V/s Enterprise Risk Management, Integrated Enterprise Risk
Management, ERM Framework, ERM Process, ERM Matrix, SWOT Analysis,
Sample Risk Register
3 Functions of Corporate Communication and Public Relations
a) Risk Governance :
• Importance and Scope of Risk Governance, Risk and Three Lines of Defense,
Risk Management and Corporate Governance
b) Risk Assurance :
• Purpose and Sources of Risk Assurance, Nature of Risk Assurance, Reports and
Challenges of Risk
c) Risk and Stakeholders Expectations :
• Identifying the Range of Stakeholders and Responding to Stakeholders
Expectations
4 Risk Management in Ins urance
a) Insurance Industry:
• Global Perspective, Regulatory Framework in India, IRDA - Reforms, Powers,
Functions and Duties. Role and Importance of Actuary
b) Players of Insurance Business:
• Life and Non- Life Insurance, Reinsurance, Bancassurance, Alternativ e Risk
Trance, Insurance Securitization, Pricing of Insurance products, Expected Claim Costs, Risk Classification
c) Claim Management:
• General Guidelines, Life Insurance, Maturity, Death, Fire, Marine, Motor
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Insurance and Calculation of Discounted Expected Cl aim Cost and Fair Premium
Bachelor of Management Studies Programme at Semester V I
with effect from the Academic Year 2016 -2017
Course Code: UBMSFSVI.5
International Finance
Modules at a Glance
SN Modules No. of
Lectures
1 Fundamentals of Internation al Finance 15
2 Foreign Exchange Markets, Exchange Rate Determination &
Currency Derivatives 15
3 World Financial Markets & Institutions & Risks 15
4 Foreign Exchange Risk, Appraisal & Tax Management 15
Total 60
Objectives
SN Objectives
1 The objec tive of this course is to familiarize the student with the fundamental
aspects of various issues associated with International Finance
2 The course aims to give a comprehensive overview of International Finance as
a separate area in International Business
3 To introduce the basic concepts, functions, process, techniques and create an
awareness of the role, functions and functioning of International Finance in
this Globalised Market
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AC 23/5/2016 Item No. – 4.7
SN Modules/ Units
1 Fundamentals of International Finance
a) Introdu ction to International Finance :
• Meaning/ Importance of International Finance, Scope of International Finance,
Globalization of the World Economy, Goals of International Finance, The
Emerging Challenges in International Finance
b) Balance of Payment :
• Introduc tion to Balance of Payment, Accounting Principles in Balance of
Payment, Components of Balance of Payments, Balance of Payment Identity
Indian Heritage in Business, Management, Production and Consumption.
c) International Monetary Systems:
• Evolution of Intern ational Monetary System , Gold Standard System , Bretton
Woods System, Flexible Exchange Rate Regimes – 1973 to Present, Current
Exchange Rate Arrangements, European Monetary System, Fixed & Flexible
Exchange Rate System
d) An introduction to Exchange Rates:
• Foreign Bank Note Market, Spot Foreign Exchange Market
• Exchange Rate Quotations
Direct & Indirect Rates
Cross Currency Rates
Spread & Spread %
• Factors Affecting Exchange Rates
2 Foreign Exchange Markets, Exchange Rate Determination & Currency Derivatives
a) Foreign Exchange Markets :
• Introduction to Foreign Exchange Markets, Structure of Foreign Exchange
Markets, Types of Transactions & Settlement Date, Exchange Rate Quotations & Arbitrage, Forward Quotations (Annualized Forward Margin)
b) International Parity Relationships & Foreign Exchange Rate :
• Interest Rate Parity, Purchasing Power Parity & Fishers Parity, Forecasting
Exchange Rates (Efficient Market Approach, Fundamental Approach, Technical Approach, Performance of the Forecasters), Global Financial Mark ets & Interest
Rates (Domestic & Offshore Markets, Money Market Instruments)
c) Currency & Interest Rate Futures:
• Introduction to Currency Options (Option on Spot, Futures & Futures Style
Options), Futures Contracts, Markets & the Trading Process, Hedging &
Speculation with Interest Rate Futures, Currency Options in India
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AC 23/5/2016 Item No. – 4.7
SN Modules/ Units
3 World Financial Markets & Institutions & Risks
a) Euro Currency Bond Markets :
• Introduction to Euro Currency Market, Origin of Euro Currency Market, Euro
Bond Market ( Deposit, Loan, Notes Market), Types of Euro Bonds, Innovation in
the Euro Bond Markets, Competitive Advantages of Euro Banks, Control &
Regulation of Euro Bond Market
b) International Equity Markets & Investments :
• Introduction to International Equity Market, International Equity Market
Benchmarks, Risk & Return from Foreign Equity Investments, Equity Financing in the International Markets, Depository Receipts – ADR,GDR,IDR
c) International Foreign Exchange Markets :
• Meaning of International Foreign Exchange Mar ket, FERA v/s FEMA, Scope &
Significance of Foreign Exchange Markets, Role of Forex Manager, FDI v/s FPI,
Role of FEDAI in Foreign Exchange Market
d) International Capital Budgeting :
• Meaning of Capital Budgeting, Capital Budgeting Decisions, Incremental Cash
Flows, Cash Flows at Subsidiary and Parent Company, Repatriation of Profits,
Capital Budgeting Techniques – NPV
4 Foreign Exchange Risk, Appraisal & Tax Management
a) Foreign Exchange Risk Management:
• Introduction to Foreign Exchange Risk Management, Ty pes of Risk, Trade &
Exchange Risk, Portfolio Management in Foreign Assets, Arbitrage &
Speculation
b) International Tax Environment:
• Meaning of International Tax Environment, Objectives of Taxation, Types of
Taxation, Benefits towards Parties doing Business Internationally, Tax Havens,
Tax Liabilities
c) International Project Appraisal:
• Meaning of Project Appraisal, Review of Net Present Value Approach (NPV),
Option Approach to Project Appraisal, Project Appraisal in the International
Context, Practice of Inves tment Appraisal
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AC 23/5/2016 Item No. – 4.7
Bachelor of Management Studies Programme at Semester V I
with effect from the Academic Year 2016 -2017
Course Code: UBMSFSVI.6
Innovative Financial Services
Modules at a Glance
SN Modules No. of
Lectures
1 Introduction to Traditional Financial Services 15
2 Issue Management and Securitization 15
3 Financial Services and its Mechanism 15
4 Consumer Finance and Credit Rating 15
Total 60
Objectives
SN Objectives
1 To familiarize the learners with the fundamental aspects of variou s issues
associated with various Financial Services
2 To give a comprehensive overview of emerging financial services in the light of
globalization
3 To introduce the basic concepts, functions, process, techniques and create an
awareness of the role, fun ctions and functioning of financial services
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AC 23/5/2016 Item No. – 4.7
SN Modules/ Units
1 Introduction to Traditional Financial Services
a) Financial Services:
• Concept, Objectives/Functions, Characteristics, Financial Service Market,
Financial Service Market Constituents, Gro wth of Financial Services in India,
Problems in Financial Services Sector, Banking and Non -Banking Companies,
Regulatory Framework
b) Factoring and Forfaiting:
• Introduction, Types of Factoring, Theoretical Framework, Factoring Cost,
Advantages and Disadvantages of Factoring, Factoring in India, Factoring v/s
Forfaiting, Working of Forfaiting, Benefits and Drawbacks of Forfaiting,
Practical Problems.
c) Bill Discounting:
• Introduction, Framework, Bill Market Schemes, Factoring V/s Bill Discounting in
Receivab le Management.
2 Issue Management and Securitization
a) Issue Management and Intermediaries:
• Introduction, Merchant Bankers/ Lead Managers, Underwriters, Bankers to an Issue, Brokers to an Issue
b) Stock Broking:
• Introduction, Stock Brokers, SubBrokers, For eign Brokers, Trading and
Clearing/Self Clearing Members, Stock Trading ( Cash and Normal) Derivative
Trading
c) Securitization:
• Definition, Securitization v/s Factoring, Features of Securitization, Pass Through
Certificates, Securitization Mechanism, Special Purpose Vehicle, Securitisable
Assets, Benefits of Securitization, New Guidelines on Securitization
3 Financial Services and its Mechanism
a) Lease and Hire -Purchase:
• Meaning, Types of Lease - Finance Lease, Operating Lease, Advantages and
Disadvantages of Leasing, Leasing in India, Legal Aspects of Leasing.
• Definition of Hire Purchase, Hire Purchase and Installment Sale Characteristics,
Hire Purchase and Leasing, Advantages of Hire Purchase, Problems of Hire
Purchase.
b) Housing Finance:
• Introduction, Housing Finance Industry, Housing Finance Policy Aspect, Sources of Funds, Market of Housing Finance, Housing Finance in India - Major Issues,
Housing Finance in India –
Growth Factors, Housing Finance Institutions in
India, National Housing Bank (NHB), Guidel ines for Asset Liability Management
System in HFC, Fair Trade Practice Code for HFC’s, Housing Finance Agencies
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SN Modules/ Units
c) Venture Capital:
Introduction, Features of Venture Capital, Types of Venture Capital Financing Stages,
Disinvestment mec hanisms, Venture Capital Investment process, Indian Scenario
4 Consumer Finance and Credit Rating
a) Consumer Finance :
• Introduction, Sources, Types of Products, Consumer Finance Practice in India,
Mechanics of Consumer Finance, Terms, Pricing, Marketing and Insurance of
Consumer Finance, Consumer Credit Scoring, Case for and against Consumer
Finance
b) Plastic Money :
• Growth of Plastic Money Services in India, Types of Plastic Cards - Credit card -
Debit Card- Smart card - Add- on Cards, Performance of Credit Cards and Debit
Cards, Benefits of Credit Cards, Dangers of Debit Cards, Prevention of Frauds and Misuse, Consumer Protection. Indian Scenario.
• Smart Cards - Features, Types, Security Features and Financial Applications
c) Credit Rating :
• Meaning, Origin, Features , Advantages of Rating, Regulatory Framework, Credit
Rating Agencies, Credit Rating Process, Credit Rating Symbols. Credit Rating
Agencies in India, Limitations of Rating
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Bachelor of Management Studies Programme at Semester V I
with effect from the Acade mic Year 2016 -2017
Course Code: UBMSFSVI.7
Project Management
Modules at a Glance
SN Modules No. of
Lectures
1 Introduction to Traditional Financial Services 15
2 Issue Management and Securitization 15
3 Financial Services and its Mechanism 15
4 Consumer Finance and Credit Rating 15
Total 60
Objectives
SN Objectives
1 The objective of this course is to familiarize the learners with the fundamental
aspects of various issues associated with Project Management
2 To give a comprehensive overview o f Project Management as a separate area
of Management
3 To introduce the basic concepts, functions, process, techniques and create an
awareness of the role, functions and functioning of Project Management
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AC 23/5/2016 Item No. – 4.7
SN Modules/ Units
1 Introduction to Project Management & Project Initiation
a) Introduction to Project Management :
• Meaning/Definition of Project & Project Management, Classification of
Projects, Why Project Management, Characteristics/Importance of Project
Management, Need for Project Management ( Objectives), History of Project
Management
b) Organizational Structure (Project Organization):
• Meaning/Definition of Organizational Structure, Organizational Work Flow,
Developing Work Integration Positions, Types of Organizational Structure,
Forms of Organization, Strategic Business Units (SBU) in Project Management .
c) Project Initiation:
• Project Selection -Meaning of Project Selection, Importance of Project
Selection , Criteria for Project Selection ( Models) , Types of Project Selection ,
Understanding Risk & Uncertainty in Project Selection
• Project Manager -Meaning of Project Manager , Role of Project Manager ,
Importance of Project Manager , Role of Consultants in Project Management,
Selecting Criteria for Project Manager
• Project Planning -Importance of Project Plan ning , Functions of Project Planning ,
System Integration , Project Management Life Cycle, Conflicts & Negotiation
Handling in Project Management , Planning Cycle & Master Production
Scheduling
2 Analyzing Project Feasibility
a) Project Feasibility Analysis :
• Meaning/Definition of Project Feasibility, Importance of Project Feasibility,
Scope of Project Feasibility
• Types of Project Feasibility - Market Feasibility, Technical Feasibility, Financial
Feasibility, Economic Viability, Operational Feasibility
• SWOT Analysis ( Environment Impact Assessment, Social Cost Benefit Analysis)
b) Market Analysis:
• Meaning of Market Analysis , Demand Forecasting , Product Mix Analysis ,
Customer Requirement Analysis
c) Technical Analysis :
• Meaning of Technical Analysis, Use of Various Info rmational Tools for
Analyzing, Advancement in the Era of E - Commerce in Project Management
d) Operational Analysis:
• Meaning of Operation Management, Importance of Operation Management,
Operation Strategy - Levels of Decisions, Production Planning & Control,
Material Management - Work Study & Method Study, Lean Operations
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SN Modules/ Units
3 Budgeting, Cost & Risk Estimation in Project Management
a) Funds Estimation in Project :
• Means of Financing, Types of Financing, Sources of Finance, Government
Assista nce towar ds Project Management for Start ups, Cost Control (Operating
Cycle, Budgets & Allocations), Determining Financial Needs for Projects, Impact
of Leveraging on Cost of Finance
b) Risk Management in Projects :
• What is Risk, Types of Risk in Projects, Ri sk Management Process, Risk Analysis
& Identification, Impact of Risk Handling Measures, Work break Down
Structure, New Venture Valuation (Asset Based, Earnings Based, Discounted
Cash flow Models)
c) Cost Benefit Analysis in Projects
• Introduction to Cost Benefit Analysis, Efficient Investment Analysis, Cash - Flow
Projections, Financial Criteria for Capital Allocation, Strategic Investment
Decisions
4 New Dimensions in Project Management
a) Modern Development in Project Management :
• Introduction to Modern Dev elopment in Project Management, Project
Management Maturity Model (PMMM), Continuous Improvement, Developing
Effective Procedural Documentation, Capacity Planning
b) Project Monitoring & Controlling :
• Introduction to Project Monitoring & Controlling, The Plan ning – Monitoring -
Controlling Cycle, Computerized Project Management Information System
(PMIS), Balance in Control System in Project Management, Project Auditing –
Life Cycle
c) Project Termination & Solving Project Management Problems :
• Meaning of Project Te rmination, Reasons for Termination of Projects, Process
for Terminating Projects, Strategy/ Ways to Solve Project Management
Problems, Project Review & Administrative Aspects, Execution Tools for Closing of Projects
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AC 23/5/2016 Item No. – 4.7
Bachelor of Management Studies Progra mme at Semester V I
with effect from the Academic Year 2016 -2017
Course Code: UBMSFSVI.8
Brand Management
Modules at a Glance
SN Modules No. of
Lectures
1 Introduction to Brand Management 15
2 Planning and Implementing Brand Marketing Programs 15
3 Measuring and Interpreting Brand Performance 15
4 Growing and Sustaining Brand Equity 15
Total 60
Objectives
SN Objectives
1 To understand the meaning and significance of Brand Management
2 To Know how to build, sustain and grow brands
3 To know the various sources of brand equity
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AC 23/5/2016 Item No. – 4.7
SN Modules/ Units
1 Introduction to Brand Management
a) Introduction to Brand Management:
• Meaning of Brand, Branding, Brand Management, Importance of Branding to
Consumers, Firms, Brands v/s Products, Scope of Branding , Branding
Challenges and Opportunities, Strategic Brand Management Process, Customer
Based Brand Equity model (CBBE), Sources of Brand Equity, Steps of Brand
Building including Brand Building Blocks, Brand Positioning: Meaning,
Importance, Basis
2 Planni ng and Implementing Brand Marketing Programs
a) Planning and Implementing Brand Marketing Programs :
• Brand Elements: Meaning, Criteria for choosing Brand Elements, Types of
Brand Elements
• Integrating Marketing Programs and Activities
• Personalising Marketing : Experiential Marketing, One to One Marketing,
Permission Marketing
• Product Strategy: Perceived Quality and Relationship Marketing
• Pricing Strategy: Setting Prices to Build Brand Equity
• Channel Strategy: Direct, Indirect Channels
• Promotion Strategy: Devel oping Integrated Marketing Communication
Programs
• Leveraging Secondary Brand Associations to Build Brand Equity: Companies,
Countries, Channel of Distribution, Co -branding, Characters, Events.
3 Measuring and Interpreting Brand Performance
a) The Brand Va lue Chain
b) Measuring Sources of Brand Equity :
• Qualitative Research Techniques : Projective Techniques: Completion,
Comparison, Brand Personality and Values: The Big Five, Free Association
• Quantitative Research Techniques: Brand Awareness: Recognition, Recall,
Brand Image, Brand Responses
c) Young and Rubicam’s Brand Asset Valuator
d) Measuring Outcomes of Brand Equity
• Comparative Methods : Brand based Comparative Approaches, Marketing
Based Comparative Approaches, Conjoint Analysis
• Holistic Methods: Residual Approa ches, Valuation Approaches: Historical
Perspectives and Interbrand’s Brand Valuation Methodology
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AC 23/5/2016 Item No. – 4.7
4 Growing and Sustaining Brand Equity
a) Designing & Implementing Branding Strategies :
• Brand Architecture : Meaning of Brand Architecture, The Brand- Product Matri,
Breadth of a Branding Strategy, Depth of a Branding Strategy
• Brand Hierarchy: Meaning of Brand Hierarchy, Building Equity at Different
Hierarchy Levels
• Cause Marketing to Build Brand Equity: Meaning of Cause Marketing,
Advantages, Green Marketing
b) Brand Extensions :
• Meaning, Advantages, Disadvantages, Brand Extension and Brand Equity
c) Managing Brands over Time :
• Reinforcing Brands, Revatilising Brands
d) Building Global Customer Based Brand Equity
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AC 23/5/2016 Item No. – 4.7
Bachelor of Management Studies Programme at Semester V I
with effect from the Academic Year 2016 -2017
Course Code: UBMSFSVI.9
Retail Management
Modules at a Glance
SN Modules No. of
Lectures
1 Retail Management - An overview 15
2 Retail Consumer and Retail Strategy 15
3 Merchandise Management and Pricing 15
4 Managing and Sustaining Retail 15
Total 60
Objectives
SN Objectives
1 To familiarize the students with retail management concepts and operations
2 To provide understanding of retail management and types of retailers
3 To develop an understanding of retail management terminology including
merchandize management, store management and retail strategy.
4 To acquaint the students with legal and ethical aspects of retail management
5 To create awareness about emerging trends in retail management
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AC 23/5/2016 Item No. – 4.7
SN Modules/ Units
1 Retail Management - An overview
a) Retail Management :
• Introduction and Meaning, Significance, Factors Influencing Retail
Management, Scope of Retail Management
b) Retail Formats:
• Concept of Organized Retailing: Factors Responsible for the Growth of
Organized Retail in India, Multichannel Retailing: Meaning and Types, E -tailing:
Meaning, Advantages and Limitations
c) Emerging Trends in Retailing
• Impact of Globalization on Retailing
• I.T in Retail: Importance, Advantages and Limitations, Applica tions of I.T. in
Retail: EDI, Bar Coding, RFID Tags, Electronic Surveillance, Electronic Shelf
Labels
• FDI in Retailing: Meaning, Need for FDI in Indian Retail Scenario
• Franchising: Meaning, Types, Advantages and Limitations, Franchising in India
• Green Reta iling
• Airport Retailing
2 Retail Consumer and Retail Strategy
a) Retail Consumer/Shopper :
• Meaning of Retail Shopper, Factors Influencing Retail Shoppers, Changing
Profile of Retail Shoppers, Market Research as a Tool for Understanding Retail
Markets and S hoppers
b) CRM in Retail:
• Meaning, Objectives
• Customer Retention Approaches: Frequent Shopper Programme, Special
Customer Services, Personalization, Community
c) Retail Strategy :
• Meaning, Steps in Developing Retail Strategy, Retail Value Chain
d) Store Location Sel ection :
• Meaning, Types of Retail Locations, Factors Influencing Store Location
e) HRM in Retail:
• Meaning, Significance, Functions
• Organization Structure in Retail: Meaning, Factors Influencing Designing
Organization Structure, Organization Structure for Sma ll Stores/Single
Stores/Independent Retailers and Retail Store Chain/Department Stor e
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SN Modules/ Units
3 Merchandise Management and Pricing
a) Merchandise Management
• Concept, Types of Merchandise, Principles of Merchandising, Merchandise
Planning - Meaning and Process, Merchandise Category – Meaning, Importance,
Components, Role of Category Captain, Merchandise Procurement/Sourcing -
Meaning, Process, Sources for Merchandise
b) Buying Function:
• Meaning, Buying Cycle, Factors Affecting Buying Functions, F unctions of Buying
for Different Types of Organizations Young and Rubicam’s Brand Asset
Valuator- Independent Store, Retail Chain, Non- store Retailer
c) Concept of Lifestyle Merchandising
d) Private Label
• Meaning, Need and Importance, Private Labels in India
e) Retail Pricing
• Meaning, Considerations in Setting Retail Pricing
• Pricing Strategies:
High/ Low Pricing: Meaning, Benefits, Everyday Low Pricing: Meaning, Benefits,
Market Skimming, Market Penetration, Leader Pricing, Odd Pricing, Single
Pricing, Multiple Pricing, Anchor Pricing
• Variable Pricing and Price Discrimination - Meaning
Types:
Individualized Variable Pricing/First Degree Price
Self-Selected Variable Pricing/ Second Degree Price Discrimination -
Clearance and Promotional Markdowns, Coupons, Price Bu ndling, Multiple –
Unit Pricing
Variable Pricing by Market Segment/ Third Degree Price Discrimination
4 Managing and Sustaining Retail
a) Retail Store Operations :
• Meaning, Responsibilities of Store Manager, The 5 S’s of Retail Operations
(Systems, Standards, Stock, Space, Staff)
b) Store Design and Layout :
• Store Design - Meaning, Objectives, Principles, Elements of Exterior and Interior
Store Design, Store Atmospherics and Aesthetics
• Store Layout- Meaning, Types: Grid, Racetrack, Free Form
• Signage and Graphics: Meaning, Significance, Concept of Digital Signage
• Feature Areas: Meaning, Types: Windows, Entrances, Freestanding Displays,
End Caps, Promotional Aisles, Walls, Dressing Rooms, Cash Wraps
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SN Modules/ Units
c) Visual Merchandising and Display:
• Visual Merchandising - Meaning, Significance, Tools Used for Visual
Merchandising
• The Concept of Planogram
• Display - Meaning, Methods of Display, Errors in Creating Display
d) Mall Management
• Meaning and Components: Positioning, Zoning, Promotion and Marketing,
Facility Management, Finance Management
e) Legal and Ethical Aspects of Retailing
• Licenses/Permissions Required to Start Retail Store in India
• Ethical Issues in Retailing
Career Options in Retailing
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AC 23/5/2016 Item No. – 4.7
Bachelor of Management Studies Programme at Semester V I
with effect from the Academic Year 2016 -2017
Course Code: UBMSFSVI.10
International Marketing
Modules at a Glance
SN Modules No. of
Lectures
1 Introduction to International Marketing & Trade 15
2 International Marketing Environment and Marketing Research 15
3 International Marketing Mix 15
4 Developments in International Marketing 15
Total 60
Objectives
SN Objectives
1 To understand International Marketing, its Advantages and Challenges.
2 To provide an insight on the dynamics of International Marke ting
Environment.
3 To understand the relevance of International Marketing Mix decisions and
recent developments in Global Market
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SN Modules/ Units
1 Introduction to International Marketing & Trade
a) Introduction of International Marketing :
• Meaning, Features of International Marketing, Need and Drivers of
International Marketing, Process of International Marketing, Phases of
International Marketing, Benefits of International Marketing, Challenges of
International Marketing, Difference between Domesti c and International
Marketing, Different Orientations of International Marketing : EPRG
Framework, Entering International Markets :Exporting, Licensing, Franchising,
Mergers and Acquisition, Joint Ventures, Strategic Alliance, Wholly Owned
Subsidiaries, C ontract Manufacturing and Turnkey Projects, Concept of
Globalization
b) Introduction to International Trade :
• Concept of International Trade, Barriers to Trade: Tariff and Non Tariff, Trading
Blocs : SAARC, ASEAN, NAFTA, EU, OPEC
2 International Marketing Env ironment and Marketing Research
a) International Marketing Environment :
• Economic Environment : International Economic Institution (World Bank, IMF,
IFC) ,International Economic Integration (Free Trade Agreement, Customs
Union, Common Market, Economic Union )
• Political and Legal Environment: Political System (Democracy, Authoritarianism,
Communism), Political Risk, Political Instability, Political Intervention. Legal
Systems (Common Law, Civil Law, Theocratic Law), Legal Differences, Anti
Dumping Law and Impo rt License.
• Cultural Environment : Concept , Elements of Culture (Language, Religion,
Values and Attitude , Manners and Customs, Aesthetics and Education) ,
HOFSTEDE’s Six Dimension of Culture , Cultural Values ( Individualism v/s
Collectivism)
b) Marketi ng Research :
• Introduction, Need for Conducting International Marketing Research,
International Marketing Research Process, Scope of International Marketing
Research, IT in Marketing Research
3 International Marketing Mix
a) International Product Decision
• International Product Line Decisions, Product Standardization v/s Adaptation
Argument, International Product Life Cycle, Role of Packaging and Labelling in
International Markets, Branding Decisions in International Markets,
International Market Segmentatio n and Targeting, International Product
Positioning
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SN Modules/ Units
b) International Pricing Decision :
• Concept of International Pricing, Objectives of International Pricing, Factors
Affecting International Pricing
• International Pricing Methods: Cost Based, Demand Based, Competition Based ,
Value Pricing, Target Return Pricing and Going Rate Pricing
• International Pricing Strategies : Skimming Pricing, Penetration Pricing ,
Predatory Pricing
• International Pricing Issues : Gray Market , Counter Trade , Dumping, Transfer
Pricing
c) International Distribution Decisions
• Concept of International Distribution Channels, Types of International
Distribution Channels, Factors Influencing Selection of International
Distribution Channel
d) International Promotion Decis ions
• Concept of International Promotion Decision
• Planning International Promotional Campaigns: Steps - Determine the Target
Audience, Determine Specific Campaigns, Determine Budget, Determine
Message, Determine Campaign Approach and Determine Campaign
Effectiveness
• Standardization V/S Adaptation of International Promotional Strategies
• International Promotional Tools/Elements
4 Developments in International Marketing
a) Introduction -Developing International Marketing Plan :
• Preparing International Marke ting Plan, Examining International Organisational
Design, Controlling International Marketing Operations, Devising International
Marketing Plan
b) International strategies :
• Need for International Strategies, Types of International Strategies
c) International Ma rketing of Services
• Concept of International Service Marketing, Features of International Service
Marketing, Need of International Service Marketing, Drivers of Global Service
Marketing, Advantages and Disadvantages of Global Service Marketing, Service
Culture
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AC 23/5/2016 Item No. – 4.7
Bachelor of Management Studies Programme at Semester V I
with effect from the Academic Year 2016 -2017
Course Code: UBMSFSVI.11
Media Planning and Management
Modules at a Glance
SN Modules No. of
Lectures
1 Overview of Media and Media Planning 15
2 Media Mix & Media Strategy 15
3 Media Budgeting, Buying & Scheduling 15
4 Media Measurement, Evaluation 15
Total 60
Objectives
SN Objectives
1 To understand Media Planning, Strategy and Management with reference to
current business scenario.
2 To know the basic characteristics of all media to ensure most effective use of
advertising budget.
3 To provide an insight on Media Planning, Budgeting, Scheduling and
Evaluating the Different Media Buys.
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AC 23/5/2016 Item No. – 4.7
SN Modules/ Units
1 Overview of Media and Media Planning
a) Overview of Media and Media Planning :
• Meaning of Media & Features of Media, Meaning of Media Planning , Scope of
Media planning , Media Planning Elements, Role of Media in Business, Media
Planning Process, Impact of Marketing Objectives on Media Planning, Factors
Influencing Media Planning Decisions, Role and Importance of Media in
Consumer Buying Decision, Role of Media Planner, Challenges of Media
Planning, Organization Structure of Media Company, Regulatory Framework
and Legal Aspects in Media Planning
b) Media Research :
• Meaning, Role and Importance
• Sources of Media Research : Audit Bureau of Circulation, Press Audits, National
Readership Survey/IRS, Businessmen’s Readership Survey, TRP, National
Television Study, ADMAR Satellite Cable Network Study, Reach and Coverage
Study, ClB Listenership Survey
2 Media Mix and Media Strategy
a) Media Mix :
• Meaning, Need for Media Mix, Identifying Audience for Mass Media , Factors
Affecting Media Mix Decision, Types of Media Mix Decisions: Broad Media
Class es, Media Vehicles, Media Units, Deciding Ideal Media Mix
b) Media Choices :
• Print Meaning - Factors Affecting Selection of Print Media Decisions , Types of
Print Media, Advantages and Limitations
• Television - Meaning, Factors Affecting Selection of Television Media Decisions,
Advantages and Limitations
• Radio - Meaning, Factors Affecting Selection of Radio Media Decision,
Advantages and Limitations
• Out of Home (OOH) - Meaning, Types of OOH, Factors Affecting OOH Planning
Decision, Advantages and Limitations
c) Emerging Media:
• Online, Mobile, Gaming, In flight, In Store, Interactive Media
d) Media Strategy:
• Meaning, Need for Media Strategy, Situation Analysis for Media Strategy and
its Components
• Steps in Formulating Media Strategies: Defining the Target Group, Marke t
Prioritization, Media Weights, Media Mix, Media Scheduling.
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AC 23/5/2016 Item No. – 4.7
SN Modules/ Units
3 Media Budgeting, Buying & Scheduling
a) Media Budget
• Meaning
• Factors to be considered while Framing a Budget: Advertising Task, Competitive
Framework, Market Dominance, Market Coverage, Media Cost, Market Task,
Pricing ,Frequency of Purchase
• Importance of Media Budget.
• Methods of Setting Media Budget - Status Quo, Inflation Adjusted, Advertising
Sales, Case Rate & Advertising Margin Method, Share of Market, Yardstick
Method, Effective Frequency & Reach Method & Margin Analysis ROI Based
Approach, Experimental Approach, Break Even Planning.
b) Media Buying :
• Meaning, Role of Media Buyer, Objectives of Media Buying,
• Buying Process: Buying Brief, Environmental Analysis, Sci ence and Art of
Buying, Benchmarking Buying Plan Presentation Deal Management and Post
Buy
• Buying brief: Concept & Elements of Buying Brief, Art of Media Buying –
Negotiation in Media Buying, Plan Presentation and Client Feedback
• Criteria in Media Buying
c) Media Scheduling
• Meaning, Importance
• Factors Affecting Scheduling: Sales Pattern, Purchase Cycle, Product
Availability, Competitive Activity, Marketing Task, Budget Constraints, Target
Group.
• Scheduling Patterns – Continuity, Flighting, Pulsing
• Scheduling Strategies for Creating Impact: Road Block , Day or Day part
• Emphasis, Multiple Spotting, Teasers
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AC 23/5/2016 Item No. – 4.7
SN Modules/ Units
4 Developments in International Marketing
a) Media Measurement :
• Basic Metrics: Reach, Cumulative/Frequency Reach, Discrete & Cumulative
distribution, Average Opportunity to See (AOTS), Effective frequency/Reach
• Television Metrics: Dairy v/s Peoplemeter, TRP,/TVR, Program Reach & Time
Spent, Stickiness Index, Ad Viewership
• Radio Metrics: Arbitron Radio Rating
• Print Metrics: Circulation, Average Issue Readership (AIR), Total or Claimed
Reader, Sole or Solus reader.
• OOH Metrics: Traffic Audit Bureau (TAB)
b) Benchmarking Metrics :
• Share, Profile, and Selectivity Index
c) Plan Metrics:
• Gross Rating Points (GRP), Gross Impressions (GI), Share of Voice (SOV).
d) Evaluating Media Buys
• Evaluating Television Media Buying: Dysfunctional Card Rate, Secondary and
Effective Rate, Deal Composition, Cost Per Rating Point(CPRP), Reach Delivered
by the Buy, Visibility Spots, Bonus Percentage, Upgrad es and Spot Fixing,
Sponsorships
• Evaluating Print Media Buying: Discount on Rate Card, Negotiated Rate, Cost
Per Thousand (CPT), Market Share Incentives, Readership v/s Circulation Track,
Growth Incentives, Combination Rate Incentives, Full Page Discounts and Size
Upgrades, Discount for Colour Ads, Date Flexibility Incentives, Positioning,
Innovations.
• Evaluating Other Media Buys: Radio Buys, Outdoor Buys, Cinema Buys,
Internet Buys, and Mobile Buys
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AC 23/5/2016 Item No. – 4.7
Bachelor of Management Studies Programme at Semester V I
with effect from the Academic Year 2016 -2017
Course Code: UBMSFSVI.12
HRM in Global Perspective
Modules at a Glance
SN Modules No. of
Lectures
1 International HRM – An Overview 15
2 Global HRM Functions 15
3 Managing Expatriation and Repatriation 15
4 International HRM Trends and Challenges 15
Total 60
Objectives
SN Objectives
1 To introduce the students to the study and practice of IHRM
2 To understand the concepts, theoretical framework and issues of HRM in
Global Perspective
3 To get insights of the concepts of Expatriates and Repatriates
4 To find out the impact of cross culture on Human Resource Management
5 To provide information about Global Workforce Management
6 To study International HRM Trends and Challenges
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AC 23/5/2016 Item No. – 4.7
SN Modules/ Uni ts
1 International HRM – An Overview
a) International HRM – An Overview :
• International HRM- Meaning and Features, Objectives, Evolution of IHRM,
Reasons for Emergency of IHRM, Significance of IHRM in International Business,
Scope/Functions
• Difference betw een International HRM and Domestic HRM
• Approaches to IHRM- Ethnocentric, Polycentric, Geocentric and Regiocentric
• Limitations to IHRM
• Qualities of Global Managers
• Organizational Dynamics and IHRM
• Components of IHRM- Cross Cultural Management and Comparativ e HRM
• Cross Cultural Management- Meaning, Features, Convergence of Cultures, Role
of IHRM in Cross Culture Management, Problems of Cross Cultural Issues in
Organizations, Importance of Cultural Sensitivity to International Managers
• Comparative HRM - Meaning , Importance, Difference between IHRM and
Comparative HRM
• Managing Diversity in Workforce
• Dealing with Cultural Shock
2 Global HRM Functions
a) Global HRM Functions :
• International Recruitment and Selection- Meaning - Sources of International
Labour Market, Global Staffing, Selection Criteria, Managing Global Diverse
Workforce
• International Compensation – Meaning, Objectives, Components of
International Compensation Program, Approaches to International
Compensation
• HRM Perspectives in Training and Developmen t - Meaning, Advantages, Cross
Cultural Training, Issues in Cross Cultural Training
• International Performance Management – Meaning, Factors Influencing
Performance, Criterion used for Performance Appraisal of International
Employees, Problems Faced in Inte rnational Performance Management
• Motivation and Reward System - Meaning, Benchmarking Global Practices
• International Industrial Relations – Meaning, Key Issues in International
Industrial Relations, Trade Union and International IR
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AC 23/5/2016 Item No. – 4.7
SN Modules/ Units
3 Managing Expatriation and Repatriation
a) Managing Expatriation and Repatriation
• Concepts of PCNs (Parent- Country Nationals), TCNs(Third- Country Nationals)
and HCNs(Host- Country Nationals)
• Expatriation - Meaning, Reasons for Expatriation, Factors in Sele ction of
Expatriates, Advantages of Using Expatriates, Limitations of using Expatriates,
Role of Family, the Role of Non -expatriates, Reasons for Expatriate Failure,
Women and Expatriation, Requirements/Characteristics of Effective Expatriate
Managers
• Repa triation - Meaning, Repatriation Process, Factors affecting Repatriation
Process, Role of Repatriate, Challenges faced by Repatriates
4 International HRM Trends and Challenges
a) International HRM Trends and Challenges:
• Emerging Trends in IHRM
• Off Shoring – Meaning, Importance, Off Shoring and HRM in India
• International Business Ethics and IHRM – Meaning of Business Ethics, Global
Values, International Corporate Code of Conduct, Criminalization of Bribery,
Operationalizing Corporate Ethics of HR in Overall Corporate Ethics Programme
• Managing International Projects and Teams - Meaning, How Projects are
Managed across the World and Challenges in Managing International Projects
across the World
• HR in MNCs – Industrial Relations in MNCs
• Role of Technology on IHR M
• IHRM and Virtual Organization - Meaning and Features of Virtual Organization,
Difference between Virtual Organization and Traditional Organization,
Managing HR in Virtual Organization
• Growth in Strategic Alliances and Cross Border Mergers and Acquisitions -
Impact on IHRM
• Knowledge Management and IHRM
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Bachelor of Management Studies Programme at Semester V I
with effect from the Academic Year 2016 -2017
Course Code: UBMSFSVI.13
Organisational Development
Modules at a Glance
SN Modules No. of
Lectures
1 International HRM – An Overview 15
2 Global HRM Functions 15
3 Managing Expatriation and Repatriation 15
4 International HRM Trends and Challenges 15
Total 60
Objectives
SN Objectives
1 To understand the concept of Organisational Development and i ts Relevance
in the organisation
2 To Study the Issues and Challenges of OD while undergoing Changes
3 To get an Understanding of Phases of OD Programme
4 To Study the OD Intervention to meet the Challenges faced in the Organisation
5 To get an Insight into Ethical Issues in OD
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SN Modules/ Units
1 Organisational Development – An Overview
a) Organisational Development – An Overview :
• Organisational Development – Meaning, Features, Evolution, Components,
Objectives, Principles, Process, Importance
• Relevance of Organisational Development for Managers, OD - HRD Interface,
Participation of Top Management in OD
• OD Practitioner – Meaning, Role of OD Practitioner, Competencies of an OD
Practitioner
• Emerging Trends in OD
• OD in Global Setting
2 Organisational Diagnosis, Renewal and Change
a) Organisational Diagnosis, Renewal and Change :
• Organisational Diagnosis - Meaning, Need, Phases, Levels of Organisational
Diagnosis, Techniques of Organisational Diagnosis, Tools used in Organisational
Diagnosis
• Organizational Renewal, Re -energising, OD and Business Process Re -
Engineering (BPR), OD and Leadership Development
• Organisational Change - Meaning, Organisational Life Cycle, Planned Change,
Organizational Growth and its Implication for Change
• Change Agents - Meaning, Features, Types, Role, Skills required
3 OD Interventions
a) Managing Expatriation and Repatriation
• OD Interventions - Meaning, Features, Factors Affecting Success of
Interventions, Steps in OD Interventions
• Types of Interventions - Human Resource Interven tion, Structural Intervention,
Strategic Interventions, Third Party Peace Making Intervention
• Techniques of OD Intervention :
Traditional: Sensitive Training, Grid Training, Survey Feedback.
Modern : Process Consultation, Third Party, Team Building, Trans actional
Analysis
• Evaluation of OD Interventions : Process, Types, Methods, Importance
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SN Modules/ Units
4 OD Effectiveness
a) OD Effectiveness :
• Issues Faced in OD - Issues Related to Client Relationship, Power -Individual skills
and Attributes as a Sour ce of Power, Power and Influence Tactics, Politics and
OD
• Values in OD – Meaning, Professional Values, Value Conflict and Dilemma
• Ethics in OD – Meaning, Factors Influencing Ethical Judgement, Ethical
Guidelines for OD Professionals
• Organisational Effecti veness - Meaning , Effectiveness v/s Efficiency,
Approaches of Organisational Effectiveness : Goal Approach, System Resource
Approach, Strategic Constituency Approach, Internal Process Approach;
Parameters for Judging Organisational Effectiveness, Ways to Enhance
Organisational Effectiveness
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AC 23/5/2016 Item No. – 4.7
Bachelor of Management Studies Programme at Semester V I
with effect from the Academic Year 2016 -2017
Course Code: UBMSFSVI.14
HRM In Service Sector Management
Modules at a Glance
SN Modules No. of
Lectures
1 Service Sector Management - An Overview 15
2 Managing Human Element in Service Sector 15
3 Issues and Challenges of HR in Service Sector 15
4 HRP Evaluation, Attrition, Retention & Globalization 15
Total 60
Objectives
SN Objectives
1 To understand the concept and growing importance of HRM in service sector
2 To understand how to manage human resources in service sector
3 To understand the significance of human element in creating customer
satisfaction through service quality
4 To understand the Issues and Challenges of HR in various service sectors
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AC 23/5/2016 Item No. – 4.7
SN Modules/ Units
1 Service Sector Management - An Overview
a) Service Sector Management - An Overview:
• Services - Meaning, Features, Classification of Services: End User, Degree of
Tangibility, People Based Services, Expertise Required, Orientation Towards
Profit, By Location
• Service Sector Management – Meaning, Significance of Service Sector, Reasons
for Growth in Service Sector
• Service Organization - Importance of Layout and Design of Service
Organiz ation, Servicescape
• Service Culture in Organization – Meaning, Developing Service Culture in
Organization
• Relationship Marketing – Meaning, Need and Importance in Service Sector
Organizations, Six Market Model
• Role of Service Employee
• Role of Customers in Service Process – Customers as Productive Resources,
Customers as Contributors to Service Quality, Customers as Competitors
• Service Encounter and Moment of Truth – Meaning, Nature, Elements of
Service Encounter
2 Managing Human Element in Service Sector
a) Managing Human Element in Service Sector:
• Human Element in Service Sector – Introduction, Role and Significance
• The Services Triangle
• Front Line Employees /Boundary Spanners – Meaning, Issues Faced by Front
Line Employees: Person/ Role Conflicts, Organiza tion/ Client Conflict,
Interclient Conflict
• Emotional Labour – Meaning, Strategies for Managing Emotional Labour
• Recruitment in Service Sector – Recruiting Right People, Recruitment
Procedures and Criteria, Challenges in Recruitment in Service Sector
• Select ion of Employees in Service Sector – Interviewing Techniques: Abstract
Questioning, Situational Vignette, Role Playing
• Develop People to Deliver Service Quality
• Compensating Employees in Service Sector
• Motivating Employees for Services
• Empowerment of Servi ce Workers – Meaning, Advantages and Limitations
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AC 23/5/2016 Item No. – 4.7
SN Modules/ Units
3 Issues and Challenges of HR in Service Sector
a) Issues and Challenges of HR in Service Sector:
• Quality Issues in Services : Meaning and Dimensions of Service Quality, The
Service – Gap Model, Reasons and Strategies to fill the Gaps
• Delivering Services through Agents and Brokers - Meaning, Advantages,
Challenges, Strategies for Effective Service Delivery through Agents and Brokers
• HRM in Public Sector Organizations and Non – Profit Sector in India
• Issues and Challenges of HR in Specific Services:
Business and Professional Services: Banking and Insurance, Legal,
Accountancy
Infrastructure: Roads, Railways, Power
Public Services: Police, Defense, Disaster Management
Trade Servic es: Wholesale and Retail, Advertising, Maintenance and Repairs
Personnel Services: Education, Health Care, Hotels
• Social and Charitable Services
4 HRP Evaluation, Attrition, Retention & Globalization
a) HRP Evaluation, Attrition, Retention & Globalization:
• Human Resource Planning Evaluation in Service Sector – Meaning, HRP
Evaluation Process, Purpose of HRP Evaluation in Service Sector, Issues
Influencing HRP Evaluation in Service Sector
• Service Leadership – Meaning, Integrating Marketing Operation and Hum an
Resources, Creating a Leading Service Organization, The Service – Profit Chain
Model
• Attrition in Service Sector – Meaning, Reasons for Attrition in Service Sector,
Cycle of Failure, Cycle of Mediocrity and Cycle of Success
• Retaining the Best People i n Service Sector – Including Employees in
Company’s Vision, Treat Employees as Customers, Measure and Reward String
Service Performers
• Globalization of Services - Meaning, Reasons for Globalization of Services,
Impact of Globalization on Indian Service Sec tor. Organisational Effectiveness,
Ways to Enhance Organisational Effectiveness
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AC 23/5/2016 Item No. – 4.7
Bachelor of Management Studies Programme at Semester V I
with effect from the Academic Year 2016 -2017
Course Code: UBMSFSVI.15
Human Resource Planning a nd Information System
Modules at a Glance
SN Modules No. of
Lectures
1 Overview of Human Resource Planning (HRP) 15
2 Job Analysis, Recruitment and Selection 15
3 HRP Practitioner, Aspects of HRP and Evaluation 15
4 Human Resource Information Systems 15
Total 60
Objectives
SN Objectives
1 To Understand the Concept and Process of HRP
2 To Understand Ways of matching Job Requirements and Human Resource
Availability
3 To Explore the concept of Strategic HRP
4 To Understand the applications of HRIS
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AC 23/5/2016 Item No. – 4.7
SN Modules/ U nits
1 Overview of Human Resource Planning (HRP)
a) Overview of Human Resource Planning (HRP) :
• Human Resource Planning –Meaning, Features, Scope, Approaches, Levels of
HRP, Types, Tools, Activities for HRP, Requirements for Effective HR Planning.
• Process of HRP - Steps in HRP, HR Demand Forecasting –Factors, Techniques –
(Concepts Only) Managerial Judgement, Ratio Trend Analysis, Regression
Analysis, Work Study Technique, Delphi Technique. HR Supply Forecasting –
Factors, Techniques – (Concepts Only) Skills Inve ntories, Succession Plans,
Replacement Charts, Staffing Tables.
• Barriers in Effective Implementation of HRP and Ways to Overcome Them.
• Strategic Human Resource Planning – Meaning and Objectives.
• Link between Strategic Planning and HRP through People, Finan ce and
Technology.
• HR Policy – Meaning, Importance.
• HR Programme- Meaning and Contents.
2 Job Analysis, Recruitment and Selection
a) Job Analysis, Recruitment and Selection :
• Job Analysis - Meaning, Features, Advantages.
• Job Design: Concept, Issues.
• Job Red esign – Meaning, Process, Benefits.
• Matching Human Resource Requirement and Availability through: Retention-
Meaning, Strategies, Resourcing - Meaning, Types. Flexibility – Flexible work
practices, Downsizing - Meaning, Reasons, Layoff – Meaning, Reasons.
• Recruitment - Meaning and Factors affecting Recruitment, Ethical Issues in
Recruitment and Selection.
• Employee Selection Tests: Meaning, Advantages and Limitations.
• Human Resource Audit: Meaning, Need, Objectives, Process, Areas.
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AC 23/5/2016 Item No. – 4.7
SN Modules/ Units
3 HRP Practitioner, Aspects of HRP and Evaluation
a) HRP Practitioner, Aspects of HRP and Evaluation :
• HRP Practitioner: Meaning, Role.
• HRP Management Process:
Establish HRP Department Goals and Objectives
Creating HRP Department Structure
Staffing the HRP Department
Issuing Orders
Resolving Conflicts
Communicating
Planning for Needed Resources
Dealing with Power and Politics - Meaning and Types of Power
• HRP as Tool to Enhance Organisational Productivity
• Impact of Globalisation on HRP.
• Aspects of HRP : Perfor mance Management, Career Management,
Management Training and Development, Multi Skill Development
• Return on Investment in HRP- Meaning and Importance.
• HRP Evaluation - Meaning, Need, Process, Issues to be considered during HRP
Evaluation.
• Selected Strategi c Options and HRP Implications: Restructuring and its Impact
on HRP, Mergers and Acquisitions and its Impact on HRP, Outsourcing and its
Impact on HRP.
4 Human Resource Information Systems
• Human Resource Information Systems :
• Data Information Needs for H R Manager – Contents and Usage of Data.
• HRIS -Meaning, Features, Evolution, Objectives, Essentials, Components,
Functions, Steps in designing of HRIS, HRIS Subsystems, Mechanisms of HRIS,
Benefits, Limitations, Barriers in Effective Implementation of HRIS.
• Security Issues in Human Resource Information Systems.
• HRIS for HRP
• Trends in HRIS
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AC 23/5/2016 Item No. – 4.7
Revised Syllabus of Courses of B achelor of Management Studies
Programme at Third Year Semester V with effect from the AY 2016- 2017
Reference Books
Course Code Reference Books
UBMSFSV.1 Logistics and Supply Chain Management
1. David Simchi Levi, Philip Kaminshy, Edith Simchi Levi, Designing & Managing the Supply Chain -
Concepts, Strategies and Case Studies Logistics
2. Donald Waters, An Introduction to Supply Chain
3. Martin Christopher, Logistics & Supply Chain Management - Strategies for Reducing Cost &
Improving Services
4. Vinod Sople, Logistic Management - The Supply Chain Imperative
5. Donald J Bowersox & David J Closs, Logistic Management - The Integrated Supply Chain Pr ocess
6. Alan Rushton, Phil Croucher, Peter Baker, The Handbook of Logistics and Distribution Management -
Understanding the Supply Chain
7. Donald J. Bowersox & David J Closs, Logistical Management -The Integrated Supply Chain Process,
McGraw Hill Education
8. Ronald H Ballou & Samir K Srivastava, Business Logistics/ Supply Chain Management - Pearson
9. Donald J Bowersox, David J Closs & M Bixby Cooper, Supply Chain Logistics Management - The
McGraw Hill Companies
UBMSFSV.2 Ethics and Governance
1. Laura P. Hartman, Joe DesJardins, Business Ethics, Mcgraw Hill, 2nd Edition
2. A. C. Fernando, Business Ethics – An Indian Perspective, Pearson, 2010
3. Joseph DesJardins, An Introduction to Business Ethics, Tata McGraw Hill, 2nd Edition
4. Richard T DeGeorge, Business Ethics, Pe arson, 7th Edition
5. Dr.A.K. Gavai, Business Ethics, Himalaya Publishing House, 2008
6. S.K. Mandal, Ethics is Business and Corporate Governance, McGraw Hill, 2010
7. Laura Pincus Hartman, Perspectives in Business Ethics, McGraw Hill International Editions, 1998
UBMSFSV.4 Investment Analysis and Portfolio Management
1. Kevin. S, Security Analysis and Portfolio Management
2. Donald Fischer & Ronald Jordon, Security Analysis & Portfolio Management
3. Prasanna Chandra, Security Analysis & Portfolio Management
4. Sudhindhra Bhatt, Security Analysis and Portfolio Management.
UBMSFSV.5 Commodity and Derivatives Market
1. John C. Hull & Basu -Futures, options & other derivatives
2. Robert McDonald, Derivatives market, Pearson education
3. John Hull, Fundamentals of futures & options
4. Ankit Gala & Jitendra Gala, Guide to Indian Commodity market, Buzzingstock publishing house
5. K.Sasidharan & Alex K. Mathews, Option trading – bull market strategies, McGraw Hill publication
6. Niti Chatnani, Commodity markets, McGraw Hill Publication
7. S.Kevin, Commodities & financial derivatives, PHI learning Pvt ltd
8. Suni K Parmeswaran, Futures & options, McGraw Hill
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AC 23/5/2016 Item No. – 4.7
Revised Syllabus of Courses of B achelor of Management Studies
Programme at Third Year Semester V with effect from the AY 2016- 2017
Reference Book s
Course Code Reference Books
UBMSFSV.6 Wealth Management
1. Harold Evensky, Wealth Management, McGraw Hill Publication
2. NCFM, CFP, IIBF, etc, Wealth Management modules
3. Harold Evensky, The new wealth Management, CFA Institute Investment Series Publicatio n
UBMSFSV.7 Strategic Financial Management
1. C. Paramasivan & T. Subramanian, Financial Management
2. IM Pandey, Financial Management
3. Ravi Kishor, Financial Management
4. Khan & Jain, Financial Management
5. Van Horne &Wachowiz, Fundamentals of Financial Man agement
6. Prasanna Chandra, Strategic Financial Management
UBMSFSV.8 Service Marketing
1. Valarie A. Zeuhaml &Mary Jo Bitner, Service Marketing, Tata McgrawHill, 6th Edition
2. Christoper Lovelock, JochenWirtz, Jayanta Chatterjee, Service Marketing People, Tech nology,
Strategy – A South Asian Perspective , Pearson Education, 7th Edition
3. Ramneek Kapoor, Justin Paul &Biplab Halder, Services Marketing- Concepts And Practices,
McgrawHill, 2011
4. Harsh V.Verma, Services Marketing Text &Cases, Pearson Education, 2nd Edit ion
5. K. Ram Mohan Rao, Services Marketing, Pearson Education, 2nd Edition, 2011
6. C. Bhattacharjee, Service Sector Management, Jaico Publishing House, Mumbai, 2008
7. Govind Apte, Services Marketing, Oxford Press, 2004
UBMSFSV.9 E-Commerce and Digital Marketing
1. D Nidhi ,E -Commerce Concepts and Applications, ,Edn 2011, International Book house P.ltd
2. Bajaj Kamlesh K,E -Commerce - The cutting edge of Business
3. Whiteley David, E -Commerce Technologies and Apllications -2013
4. E-Business & E -Commerce Management 3rd Ed, Pe arson Education
5. Kalokota & Robinson,E -Business 2.0 Road map for Success, Pearson Education
6. Elias M. Awad ,Electronic Commerce, 3rd Edition, Pearson Education
7. Erfan Turban et.al ,Electronic Commerce - A Managerial Perspective, Pearson Education
8. R. Kalo kota, Andrew V. Winston, Electronic Commerce - A Manger's Guide, Pearson Education
9. Tripathi, E -Commerce, Jaico Publishing House, Mumbai, Edn. 2010.
UBMSFSV.10 Sales and Distribution Management
1. A. Nag, Sales And Distribution Management, Mcgraw Hill, 2013 Edition
2. Richard R. Still, Edward W. Cundiff, Norman A.P. Govoni, Sales Management, Pearson Education,
5th Edition
3. Krishna K. Havaldar, Vasant M. Cavale, Sales And Distribution Management – Text & Cases,
Mcgraw Hill Education, 2nd Edition, 2011
4. Dr.Matin Kh an, Sakes And Distribution Management, Excel Books, 1st Edition
5. Kotler & Armstrong, Principles Of Marketing – South Asian Perspective, Pearson Education, 13th
Edition
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AC 23/5/2016 Item No. – 4.7
Revised Syllabus of Courses of B achelor of Management Studies
Programme at Third Year Semester V with effect from the AY 2016- 2017
Reference Books
Course Code Reference Books
UBMSFSV.11 Customer Relationship Management
1. Baran Roger J. & Robert J. Galka (2014), Customer Relationship Management: The Foundation of
Contemporary Marketing Strat egy, Routledge Taylor & Francis Group.
2. Anderrson Kristin and Carol Kerr (2002), Customer Relationship Management, Tata McGraw -Hill.
3. Ed Peelen, Customer Relationship Management, Pearson Education
4. Bhasin Jaspreet Kaur (2012), Customer Relationship Management , Dreamtech Press.
5. Judith W. Kincaid (2006), Customer Relationship Management Getting it Right, Pearson Education.
6. Jill Dyche’ (2007), The CTM Handbook: A Business Guide to Customer Relationship Management,
Pearson Education.
7. Valarie A Zeithmal, Mary Jo Bitner, Dwayne D Gremler and Ajay Pandit (2010), Services Marketing Integrating Customer Focus Across the Firm, Tata McGraw Hill.
8. Urvashi Makkar and Harinder Kumar Makkar (2013), CRM Customer Relationship Management,
McGraw Hill Education
.
UBMSFSV.12 Financ e for HR Professionals and Compensation Management
1. Gary Dessler, Biju Varkkey, Human Resource Management, Pearson, 12th edition
2. Mick Marchington and Adrian Wilkinson, Human Resource Management at Work – People
Management and Development - IIIrd Edition,
3. Shashi K. Gupta, Rosy Joshi, Human Resource Management, Kalyani Publishers
4. Gary Dessler, Framework for HRM, 3rd Edition, Pearson Education
5. Ashwathappa, Human Resource Management
6. Luis.R.Gomez, David.B.Balkin, Robert. L. Cardy, Managing Human Resources – IVth Edition, (Eastern
Economy Edition)
7. Milkovich, George T, Newman J.M, Compensation, Tata Mc Graw Hill.
8. Henderson, R.O, Compensation Management, Pearson Edition .
9. BD Singh, Compensation and Reward Management, Excel Books.
10. Karen Permant, Joe Knight, Financ ial Intelligence for HR Professionals
11. Sharma A.M, Understanding Wage system, Himalaya Publishing House, Mumbai.
UBMSFSV.13 Strategic Human Resource Management and HR Policies
1. Michael Armstrong, Angela Baron, Handbook of Strategic HRM, Jaico publishing H ouse
2. Armstrong M. -Strategic Human Resource Management_ A Guide to Action (2006)
3. Strategic Human Resource Management, Tanuja Agarwal
4. Strategic Human Resource Management, Jeffrey A. Mello
5. Gary Dessler, Human Resource Management, PHI, New Delhi, 2003
6. Charles R. Greer, Strategic Human Resource Management, Pearson Education, 2003
7. Rajib Lochan Dhar, Strategic Human Resource Management, Excel Books, NewDelhi, 2008
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UBMSFSV.14 Performance Management and Career Planning
1. Shashi K. Gupta, Rosy Joshi, Human Resource Management, Kalyani Publishers
2. Armstrong, Michael, Baron, Performance Manageme nt, Jaico Publishers
3. Robert Bacal, Performance Management, McGraw -Hill Education, 2007
4. T.V. Rao, Performance Management and Appraisal Systems: HR Tools for Global Competitiveness,
Response Books, New Delhi, 2007.
5. Davinder Sharma, Performance Appraisal an d Management, Himalaya Publishing House.
6. A.S. Kohli, T.Deb, Performance Management, Oxford University Press.
7. Herman Agnuinis, Performance Management, Second edition, Pearson Education.
UBMSFSV.15 Industrial Relations
1. Davar R S: Personnel Management and I ndustrial Relations in India
2. Mamoria C B: Industrial Relations
3. Charles Myeres: Industrial Relations in India
4. Arun Monappa: Industrial Relations
5. Sharma A M : Industrial Relations
6. Ahuja K K : Industrial Relations Theory and Practice
7. C.S. Vekata Ratnam : G lobalisation and Labour -Management Relations
8. Srivastava K D: Laws relating to Trade Unions and Unfair Labour Practice
9. A.M.Sarma: A conceptual and legal frame work
10. Farnham, David and John Pimlot, Understanding Industrial Relations, London: Cassell
11. Ratna Se n, Industrial Relations in India, Shifting Paradigms, Macmillan India Ltd., New Delhi, 2009.
12. C.S.Venkata Ratnam, Globalisation and Labour Management Relations, Response Books, 2010.
13. Srivastava, Industrial Relations and Labour Laws, Vikas, 6 th edition, 20 12.
14. P.R.N Sinha, Indu Bala Sinha, Seema Priyardarshini Shekhar. Industrial Relations, Trade Unions and
Labour Legislation.
15. Srivastava, S. C. :Industrial Relations and Labour Laws, Vikas Publishing House Pvt Ltd, New Delhi.
16. Sinha, P.R.N., Sinha, Indu Bala and Shekhar, Seema Priyadarshini Industrial Relations, Trade Unions
and Labour Legislation, Pearson Education, New Delhi.
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Course Code Reference Books
UBMSFSVI.1 Operation Research
1. Taha H.A., Operations Research - An Introduction, 6th Edition , Hall of India
2. Kapoor V.K., Operations Research Techniques for Management, 7th Edition, Sultan Chand & Sons
3. Kanti swarup, Gupta P.K. & Manmohan, Operations Research 9th Edition, Sultan Chand & Sons
4. Sharma S.D.,Operations Research, 8th Edition, Kedarnath, Ramnath& Company
5. Bronson R, Operations Research, 2nd Edition, Shaum's Outline Series
6. Vora N.D, Quantitative Techniques in Management, 3rd Edition, Tata McGraw Hill co.
7. Shreenath L.S, Principles & Application 3rd Ed,., PERT & CPM, Affiliated East -West Press Pvt. Ltd.
8. Wagener H.M.,Principles of Operations Research 2nd Edition, Prentice - Hall of India
9. Sasieni M, Yaspan A & John Wiley & Sons Friedman L, Operations Research - Methods & Problems
1st Edition
10. NatrajanBalasubramani, Tamilarasi, Operations Research, Pearson Education
11. G. Hadley, Linear Programming, Narosa Book Distributors Private Ltd
12. L.C. Jhamb, Quantitative T echniques (For Managerial Decisions VOL I), Everest Publishing
House, Pune.
13. Paul Loomba, Linear Programming, Tata McGraw Hill Publishing Co. Ltd.
14. Aditham B. Rao , Operations Research Edition 2008, Jaico Publishing House, Mumbai
UBMSFSVI.2 Indian Ethos in Management
1. R Nandagopal, Ajith Sankar RN: Indian Ethics and Values in Management, Tata Mc Graw Hill
2. Bhatta, S.K., Business Ethics & Managerial Values.
3. Dave, Nalini V: Vedanta and Mana
4. Chakraborty, S.K.: Foundation of Managerial Work -Contributions from Indian Thought, Himalaya
Publication House, Delhi 1998
5. Chakraborty, S.K.: Managerial Effectiveness and Quality of Work life – Indian Insights, Tata McGraw
Hill Publishing Company, New Delhi – 1987
6. Chakraborty, S.K.: Management by Values, Oxford Universi ty Press 1991.
7. Nandagopal, Ajith Shankar, Indian Ethos and Values in Management, Tata Mc Graw Hill, 2010
8. Khandelwal Indian Ethos and Values for Managers, Himalaya Publishing House, 2009
9. Biswanath Ghosh, Ethics In Management and Indian Ethos, Vikas Publishing House, 2009
10. Joseph Des Jardins, An Introduction to Business Ethics , Tata Mc Graw Hill, 2009
11. S K Chakraborty , Management by Values, Oxford University Press, New Delhi, 2008
UBMSFSVI.3 Corporate Communication and Public Relations
1. Richard R. Dolphin, The Fundamentals of Corporate Communication
2. Joep Cornelissen, Corporate Communi cations: Theory and Practice
3. James L. Horton,Integr ating Corporate Communication:The Cost Effective Use of Message & Medium
4. Sandra Oliver, Handbook of Corporate Communication & Public Relations A Cross -Cultural Approach
5. Rosella Gambetti, Stephen Quigley, Managing Corporate Communication
6. Joseph Fernandez, Corporate Communications: A 21st Century Primer
7. C.B.M. van Riel, Chris Blackburn, Principles of Corporate Communication
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8. Jaishri Jethwaney, Corporate Communication: Principles and Practice
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UBMSFSVI.4 Risk Management
1. Thomas S. Coleman, Quantitative Risk Management : A Practical Guide to Financial Risk
2. Steve Peterson, Investment Theory and Risk Management
3. Risk Management , M/s Macmillan India Limited
4. Theory & Practice of Treasury Risk Management: M/s Taxman Publications Ltd.
5. Sim Segal, Corporate Value of ERM
6. Dr. G Kotreshwar, Risk Management : Insurance and Derivatives, Himalaya Publishing House
UBMSFSVI.5 International Finance
1. P G Apte, International Financial Management, 5th Edition, The McGraw Hill
2. Cheol . S. Eun & Bruce G. Resnick, International Finance Management
3. Maurice D. Levi, International Finance – Special Indian Edition
4. Prakash G. Apte, International Finance – A Business Perspective
5. V A. Aadhani, International Finance
UBMSFSVI.6 Innovative Financial Services
1. IM Pandey, Financial Management, Vikas Publishing House Ltd.
2. Khan M.Y., Financial Services, Mc Graw Hill Education.
3. Dr.S.Gurusamy, Financial Services, Vijay Nicole Imprints.
4. Financial Market and Services, E, Gordon and K. Natrajan, Himalaya Publishing House
UBMSFSVI.7 Project Management
1. Harold Kerzer, Proje ct Management – A System Approach to Planning, Scheduling & Controlling
2. Jack.R.Meredith & Samuel.J.Mantel, Jr.,Project Management – A Managerial Approach
3. Bhavesh.M.Patel, Project Management – Strategic Financial Planning , Evaluation & Control
UBMSFSVI. 8 Brand Management
1. Keller Kevin Lane, Strategic Brand Management: Building, Measuring and Managing Brand Equity
2. Keller Kevin Lane, Strategic Brand Management -2008
3. Elliot, Richard, Strategic Brand Management -2008
4. Kapferer, Jean -Noel, Strategic Brand Manag ement-2000
5. Kishen, Ram, Strategic Brand Management - 2013
6. Keller Kevin Lane, Strategic Brand Management 4e -2015
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Course Code Reference Books
UBMSFSVI.9 Retail Management
1. Michael Levy & Barton A Weitz, “Retailing Management”, Tata Mc Graw Hill
2. Gibson G. Vedamani, “Retail Management - Functional Principles and Practices”, Jaico Publishing
House, Mumbai.
3. Jim, “R etail Strategies -understanding why we shop”, Jaico Publishing House, Mumbai.
4. Dunne Lusch, “Retail Management”, South Western Cengage Learning
5. K.S. Menon, “Store Management”, Macmillan India Ltd.,
6. Keith Lincoln, Lars Thomessen & Anthony Aconis, “Retailization -Brand Survival in the Age of Retailer
Power”, Kogan Page Ltd.,
7. Swapna Pradhan, “Retailing Management –Text and Cases”, 4th Edn, Tata Mc Graw Hill.
8. Bajaj, Tulli & Shrivastava, “Retail Management”, Oxford University Press
9. Kishore Biyani, “It Happens in India”,& “ The Wall Mart Story”
10. Store Manager, Organiser / Planner - DMS Retail
11. Dr. RamKishen Y. “International Retail Marketing Strategies”, Jaico Publishing House, Mumbai.
UBMSFSVI.10 International Marketing
1. Dr. Shakeel Ahmad Siddiqui, International Mark eting, Dreamtech press , Edition 2011
2. Philip R.Cateora, John L. Graham, Prashanth Salwan, International Marketing , Tata Mcgraw hill
Education Private limited, New Delhi, Thirteenth Edition .
3. RajGopal, International Marketing, Vikas Publishing House Pvt. Ltd., Edition 2007.
4. Sak Onkvisit, John J.Shaw, International Marketing Analysis and Strategy, Pearson Publication, Third Edition
5. Francis Cherunilam, International Business, PHI Leaning Private Limited New Delhi, Fifth Edition .
6. Justin Paul and Ramneek Kapo or, International Marketing Text and Cases, Tata Mcgraw Hill
Education Private Limited New Delhi, Second Edition.
7. Rakesh Mohan Joshi, International Marketing, Oxford University Press, Second Edition
8. Philip R. Cateora, John L. Graham, International Marketing, Tata Mcgraw Hill, Twelfth Edition
9. Rakesh Mohan Joshi, International Marketing Oxford University Press, First Edition
10. Michael R. Czinkota, Iikka A Ronkainen, International Marketing, Cengage Learning Edition 2007
11. Gerald Albaum, Edwin Duerr, Jesper Strandskov, International Marketing and Export Management,
Pearson Publication , Fifth Edition
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UBMSFSVI.11 Media Planning and Management
1. Arpita Menon , Media Planning and Buying, Tata McGraw Hill Education Private Limited , Second
Edition 2010
2. Jack Z Sissors and Roger B. Baron, Advertising Media Planning, McGraw Hill Education India P vt.
Limited, Seventh Edition.
3. Larry Percy and Richard Elliott, Strategic Advertising Management , Oxford University Press, Second
Edition
4. Larry d. Kelly and Donald W.Jugeneimer, Advertising Media Planning , PHI learning Private Limited,
5. Dennis .F.Herrick, Media Management in Age of Giants, Surjeet Publications
6. Charles Warner and Joseph Buchman, Media selling ,Surjeet Publication,3rd edition
UBMSFSVI.12 HRM in Global Perspective
1. Peter J. Dowling, Marion Festing, Allen d. Engle Sr: International Human Reso urce Management, 5th
Edition, Cengage Learning
2. P. L. Rao: International Human Resource Management, Text and Cases, Excel Books
3. Peer J. Dowling, Denice E. Welch and Randall S. Schuler (1999): International Human Resource Management, Managing People in a Multinational Context’, South Western College Publishing.
4. Chris Brewster, Paul Sparrow and Guy Vernon, International Human Resource Management, The
Universities Press
5. A.V.Phatak: International Dimensions of Management, Cincinnati, South Western College
6. Peter J. Dowling, Marion Festing, Allen D. Engle, International Human Resource Management,
Thomson Learning.
7. Dennis R. Briscoe, Randall S. Schuler, International Human Resource Management: Policy and Practice for the Global Enterprise, Psychology Press
8. S C. Gu pta: International Human Resource Management - Text and Cases, MacMillan Publishers
UBMSFSVI.13 Organisational Development
1. Dr. Mrs. Anjali Ghanekar, Essentials of Organisation Development, Everest Publishing House
2. French,W.L. and Bell, C.H., Organisation Development, Prentice -Hall, New Delhi,1995.
3. Harvey, D.F. and Brown, D.R., An Experimental Approach to Organization Development, Prentice -
Hall, Englewood Cliffs,N.J.,1990
4. Cummings, T. G. & Worley, C. G. (2009).Organization Development and Change (9th edition). Canada: South-Western Cengage Learning
5. Thomas G. Cummings and Christopher G. Worley, Organization Development and Change, Thomson South -Western, 8th Edition 2004.
6. Cummings, T. G., Theory of Organization Development and Change, South Western.
7. Ramanaray an, S. and Rao, T.V., Organization Development: Accelerating Learning and
Transformation, 2nd Edition, Sage India, 2011.
8. Richard L, Organisation, Theory, Change and Design , India Edition(Cenage Learning)
9. Garath R Jones, Mary Mathew , Organisation Theory, Design and Change: Sixth Edition, Pearson
10. Wendell L French, Cecil H Bell, Jr, Veena Vohra ,Organisation Development , Sixth Edition, Pearson
Education
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UBMSFSVI.14 HRM In Service Sector Management
1. C. Bhattacharjee: Service Sector Management, An Indian Perspective, Jaico Publishing House
2. Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee: Services Marketing, Pearson
3. Christopher Lovelock: Services Marketing, People, Technology, Strategy, Pearson Education Asia
4. James A. Fitzsimmons, Mona J, Fitzsimmons: Service Management , Operations, Strategy,
Information Technology, Tata McGraw – Hill
5. Zeithmal, Bitner, Gremler, Pandit: Services Marketing, Tata McGraw – Hill
6. Lovelock, Wirtz: Services Marketing, Pearson Education, 5th Edition
7. K. Rao: Services Marketing, Pearson Education
8. Ramneek Kapoor, Justin Paul, Biplab Halder: Services Marketi ng
UBMSFSVI.15 Human Resource Planning and Information System
1. Bhattacharya D.K, Human Resource Planning, Excel Books.
2. John Bramham, Human Resource Planning, University Press.
3. Michael Armstrong, A Handbook Of Human Resource Management Practice, Kogan Page.
4. William J.Rothwell & H.C. Kazanaas, Planning & Managing Human Resources, Jaico Publishing
House .
5. Arun Sekhri, Human Resource Planning And Audit, Himalaya Publishing House.
6. Michael J. Kavanag, Human Resource Information Systems Basics, Applications and Future
Directions, Sage Publication.
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