N BDes Design Sem III IV _1 Syllabus Mumbai University by munotes
Page 2
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Page 3
AC – 01/11/2023
Item No. – 6.15(N)
University of Mumbai
Syllabus for
B. Des. (Design)
Semester – III & IV
Choice Based Credit System
(With effect from the academic year 202 3-24)
Page 4
University of Mumbai
Syllabus for Approval
Sr.
No.
Heading
Particulars
1 Title of Course
B. Des. (Design)
2 Eligibility for Admission
Passed HSC examination of Maharashtra State
Board of Secondary and Higher Secondary
Education (any Stream) or its equivalent
examination with English as one of the subject
and obtained at least 45% marks in aggregate.
(Aggregate 40%marks for Backward Class
categories, Economically Weaker Section and
Persons with Disability candidates belonging to
Maharashtra State) and obtained nonzero score
in CET conducted by the Competent Authority
(MAH -B. Design CET)
3 Passing Marks
40 %
4 Ordinance / Regulations (if any)
5 No. of years/Semesters 4 years / 8 semester
6 Level Under Graduation
7 Pattern Semester
8 Status New
9 To be implemented from Academic
Year With effect From Academic Year: 202 3- 24
Dr. Deven Shah Dr. Shivram Garje
Offg. Associate Dean Offg. Dean
Faculty of Science and Technology Faculty of Science and Technology
Page 5
Preamble
Introduction:
Design is a steam which shapes human experience of the future by learning from the past and
the present. Design professionals are trained by exploration and practice to spot patterns,
trends and possibilities in people’s day to day lives and gain insights from them. For these
insights to be objective, meaningful and most importantly, actionable enough to evolve into
ideas that improv e human lives as well as the environment, a multidisciplinary field like design
offers itself like a framework of effective problem solving.
The B.Des. Course is a 4 -year full -time course in which candidates are admitted after 10+2 level
examination or it s equivalent as per eligibility guidelines of the AICTE/ DTE/University of
Mumbai.
The entire curriculum has been drafted to develop competencies required as a Designer in a
gradual manner that spreads across the four years.
Aims and Objectives:
The aim of the undergraduate course is to develop skills, knowledge and attitude among the
young design aspirants to become creative thinkers and problem solvers with a comprehensive
value system. The value system here not only means social, moral and ethical values but also
valuing our environment and the ecosystem.
The program aims at encouraging students to create original designs which involves converting
artistic talent and creativity in designing apparel as well as products of everyday life. It provides
an enhanced environment for creative things and integrated learning.
O. _____________
Title of Course: -
Bachelor of Design in Design
(B. Des.)
O.______________
Eligibility: -
Passed HSC examination of Maharashtra State Board of
Secondary and Higher Secondary Education (any Stream) or its
equivalent examination with English as one of the subject and
obtained at least 45% marks in aggregate. (Aggregate 40%marks
for Backward Class categories, Economically Weaker Section and
Persons with Disability candi dates belonging to Maharashtra State)
and obtained nonzero score in CET conducted by the Competent
Authority ( MAH -B. Design CET)
R._______________
Admission
Procedure: -
MAH -B. Design CET Entrance Examination for Admission to
Professional Courses in Bach elor of Design Education through
State Common Entrance Test Cell, Mumbai for the academic year
will be held at the various examination centers within Maharashtra
State.
The Competent Authority shall invite Online Applications from
Candidates for participat ing in CET and/ or CAP for seeking
admission to the Courses for which State CET or alternative
entrance examination is required for the academic year.
R._____________
Term: -
From the academic Year 2022 -23
Page 6
R._____________
Fee:
As per Fees Regulating Authority (FRA)
R.______________
DURATION: -
4 Years
R.______________
NUMBER OF
STUDENTS: -
30
R.___________
SCHEME OF
EXAMINATION: -
Choice Based Credit System
Learning Outcomes: -
Learner should
1. demonstrate skills and knowledge of the practices, languages, forms,
materials and technologies in their relevant discipline;
2. research, develop and evaluate design concepts and processes by thinking
creatively, critically and reflectively;
3. apply skills and knowledge to the creation, visualizatio n and production of
design projects;
4. work independently and collaboratively on design projects and respond to
project demands;
5. interpret, communicate and present ideas, problems and arguments in
modes suited to a range of audiences; and
6. recognize and reflect on social, cultural technological, environmental and
ethical issues of creative practice and design considering local and
international perspectives.
Page 7
Program Structure for Second Year Bachelor of Design in Design
SEMESTER III
University of Mumbai
(With Effect from 2023 -2024)
Course
Code Course Name Teaching Scheme
(Contact Hours) Credits Assigned
Theo
ry Tutori
al Studio Theory Studio Total Credits
BDC301 Design Arts and
Aesthetics 3 -- -- 3 -- 3
BDC302 Studies in Form 3 1 -- 4 -- 4
BDC303 Design Thinking 3 -- -- 3 -- 3
BDC304 Industrial Design -I 3 1 -- 4 -- 4
BDC305 Communication
Design -I 2 1 -- 3 3
BDL301 Design Arts and
Aesthetics -- -- 2 -- 1 1
BDL302 Communication
Design -I -- -- 2 -- 1 1
BDL303 Model Making
Workshop -I -- -- 4 -- 2 2
BDL304 Mini Project 1A -- 4 2 2
Total 14 3 12 17 6 23
Examination Scheme
Course
Code Course Name Internal Assessment End
Sem
Exam Exam Duration Term
Work Pract/
Oral Total
Test 1 Test 2 Avg (Hrs)
20 20 20 80 3 50 50 100
BDC301 Design Arts and
Aesthetics 20 20 20 80 3 -- -- 100
BDC302 Studies in Form 20 20 20 80 3 -- -- 100
BDC303 Design Thinking 20 20 20 80 3 -- -- 100
Page 8
BDC304 Industrial Design -
I 20 20 20 80 3 -- -- 100
BDC305 Communication
Design 1 20 20 20 80 3 -- -- 100
BDL301 Design Arts and
Aesthetics -- -- -- -- -- 25 25 50
BDL302 Communication
Design 1 -- -- -- -- -- 25 25 50
BDL303 Model Making
Workshop -I -- -- -- -- -- 50 50 100
BDL304 Mini Project 1A -- -- -- -- -- 25 25 50
Total -- -- 100 400 -- 125 125 750
Program Structure for Second year Bachelor of Design in Design
SEMESTER IV
University of Mumbai
(With Effect from 2023 -2024)
Course
Code Course Name Teaching Scheme
(Contact Hours) Credits Assigned
Theory Tutorial Studio Theory Studio Total
Credits
BDC401 Design Research
Including User
Study 3 -- 3 3
BDC402 Packaging Design
and Branding 3 1* -- 4 -- 4
BDC403 Interior
Landscape
Design 3 1* -- 4 -- 4
BDC404 Industrial Design
-II 3 1* -- 4 -- 4
BDC405 Communication
Design -II 2 -- 2 2
BDL401 Design Research
Including User
Study 2 1 1
BDL402 Communication
Design -II 2 1 1
Page 9
BDL403 Model Making
Workshop -II 4 2 2
BDL404 Mini Project 1 B -- -- 4 -- 2 2
Total 14 3 12 17 6 23
Course
Code Course Name Examination Scheme
Internal Assessment End
Sem
Exam Exam
Durati
on Term
Work Pract/
Oral Total
Test 1 Test 2 Avg (Hrs)
20 20 20 80 3 50 50 100
BDC401 Design Research
Including User
Study 20 20 20 80 3 -- -- 100
BDC402 Packaging Design
and Branding 20 20 20 80 3 -- -- 100
BDC403 Interior
Landscape
Design 20 20 20 80 3 -- -- 100
BDC404 Industrial Design
-II 20 20 20 80 3 -- -- 100
BDC405 Communication
Design -II 20 20 20 80 3 -- -- 100
BDL401 Design Research
Including User
Study 25 25 50
BDL402 Communication
Design -II 25 25 50
BDL403 Model Making
Workshop -II 50 50 100
BDL404 Mini Project 1 B -- -- -- -- -- 25 25 50
Total 100 400 125 125 750
Page 10
Course Code Course Name Teaching Scheme
(Contact Hours)
Theor
y Tutori
al Studi
o Theor
y Studio
BDC301 Design Arts and
Aesthetics 3 -- -- 3 --
BDC302 Studies in Form 3 1 -- 4 --
BDC303 Design
Thinking 3 -- -- 3 --
BDC304 Industrial
Design -I 3 1 -- 4 --
BDC305 Communication
Design -I 2 1 -- 3
BDL301 Design Arts and
Aesthetics -- -- 2 -- 1
BDL302 Communication
Design -I -- -- 2 -- 1
BDL303 Model Making
Workshop -I -- -- 4 -- 2
BDL304 Mini Project 1A -- 4 2
Total 14 3 12 17 6
Course Code Course Name Internal Assessment End
Sem
Exam Exam
Duration Term
Work Pr
act
/
Or
al Tota
l Test 1 Test 2 Avg (Hrs)
20 20 20 80 3 50 50 100
BDC301 Design Arts and
Aesthetics 20 20 20 80 3 -- -- 100
BDC302 Studies in Form 20 20 20 80 3 -- -- 100
Page 11
BDC303 Design
Thinking 20 20 20 80 3 -- -- 100
BDC304 Industrial
Design -I 20 20 20 80 3 -- -- 100
BDC305 Communication
Design 1 20 20 20 80 3 -- -- 100
BDL301 Design Arts and
Aesthetics -- -- -- -- -- 25 25 50
BDL302 Communication
Design 1 -- -- -- -- -- 25 25 50
BDL303 Model Making
Workshop -I -- -- -- -- -- 50 50 100
BDL304 Mini Project 1A -- -- -- -- -- 25 25 50
Total -- -- 100 400 -- 125 125 750
Teaching Scheme
Course Code Course Name (Contact
Hours) Credits Assigned
Theor
y Studio Theor
y Studi
o To
tal
BDC301 Design Arts and Aesthetics 3 -- 3 -- 3
Course Code Course Name Examination Scheme
Theory
Term
Work Pract To
tal
Internal
Assessment End
Sem
Exam Exam
Duratio
n (in
Hrs)
Test
1 Test 2 Avg.
BDC301 Design Arts
and
Aesthetics 20 20 20 80 3 10
0
Page 12
Course Outcomes/Objectives
Course Objectives
1 To understand the historical trends of Indian art and culture
2 To understand how to use art for the social and intellectual development
of society.
Course Outcomes: The learner will be able to……
1 Understand the importance of aesthetics in design.
2 Contribute in the development of society through art.
3 Understand the relation between art and human emotions
4 Understand and learn various design philosophies.
5 Understand the contribution of Indian art and design in mankind
development
Sr.No. Module Detailed Content Ho
ur
s
I Module 1 Origin of aesthetic and generate the value system,
major contribution of aesthetic in art and design. 7
II Module 2 Social and intellectual development through art. 7
III Module 3 Development of different styles in creative and
expressive field of human emotions. 8
IV Module 4 Design history of Bauhaus, Ulm school,
Scandinavian design, Design and Art in post -
modernism period.
8
V Module 5 Holistic contribution of Indian art and design. 8
Text Books and References:
1. Bergson,
H. (1983).
Creative
evolution.
University
Press of
America.
Page 13
2. Sparke, P.
(2013). An
introduction
to design and
culture: 1900
to the present.
Rout ledge.
3. H. Kumar
Vyas (2007)
“Design the
International
Movement
with Indian
Parallel”.
4. Robert
Bone (2002)
“Art and
Design
Fundamentals
”.
5. De Witt H.
Parker (2001)
“The
principle of
Aesthetics”.
Internal Assessment (IA) for 20 marks:
IA will consist of Two Compulsory Internal Assessment Tests. Approximately 40% to
50% of syllabus content must be covered in First IA Test and remaining 40% to 50% of
syllabus content must be covered in Second IA Test
End Semester Examination:
Weightage of each module in end semester examination will be proportional to number
of respective lecture hours mentioned in the curriculum.
● Question Paper will comprise of a total of six questions each carrying 20 marks. ● Q.1 will be compulsory and should cover maximum contents of the syllabus ● Remaining questions will be mixed in nature (part (a) and part (b) of each
question must be from different modules. For example, if Q.2 has part (a) from Module
3 then part (b) must be from any other Module randomly selected from all the modules)
● A total of four questions need to be answered
Page 14
Teaching Scheme
Course Code Course Name (Contact
Hours) Credits Assigned
Theor
y Studio Theor
y Studi
o To
tal
BDC302 Studies in Form 4 -- 4 -- 4
Course Code Course Name Examination Scheme
Theory
Term
Work Pract To
tal
Internal
Assessment End
Sem
Exam Exam
Duratio
n (in
Hrs)
Test
1 Test 2 Avg.
BDC302 Studies in
Form 20 20 20 80 3 10
0
Course Outcomes/Objectives
Course Objectives
1 To understand form and its transformation
2 Develop ability to manipulate form for demonstration of varied
expressions
3 Understand and develop a family of forms with a common design
language.
Course Outcomes: The learner will be able to……
1 Able to generate two dimensional rhythms, deformations and patterns in
design.
2 Understand in cognitive, morphological process inherent in applying
form analogies for generating three -dimensional design concepts.
3 Able to design a product of low complexity, relatively simple geometry
and which utilizes a commonly available material and commu nicate the
assembly procedure for the developed product.
4 Understand semantic analysis of hand -held products and similar
elements.
Page 15
5 Able to carry out syntactic analysis of hand -held products and similar
elements.
6 Knowledge on pragmatic analysis of hand -held products and similar
elements.
Sr.No. Module Detailed Content Ho
ur
s
I Understandin
g of form Definition of form, evolution of a flat shape into a
volume, Classification of form 2D & 3D, Solids
(Platonic, Archimedean).To generate two
dimensional rhythms, deformations and patterns in
design. 7
II Volume
relationships Dominant, subdominant & subordinate, To design a
product of low complexity, relatively simple
geometry and which utilizes a commonly
available material such as cardboard. 7
III Transformati
on Radii manipulation, Form transition (addition &
subtraction). To develop an understanding of the
cognitive, morphological process in designing a
form. 8
IV Form,
Emotions &
Identity Abstraction & expression of form, Identity
experimentations with form, texture & color, Family
of forms 8
V Form
explorations Through different materials (Like - Paper Mache,
thread, Plaster of Paris, Clay etc.) To carry out
semantic analysis of hand -held products and similar
elements 8
Text Books and References:
1. Elam,
Kimberly;
Geometry of
Design:
Studies in
Proportion
and
Composition,
Princeton
Architectural
Press, 2001.
2. Bachelard,
Gaston; Jolas,
Page 16
Maria
(Translator);
The Poetics
of Space,
Publisher:
Beacon Press;
Reprint
edition, 1994
3.Language
of Vision, by
Gyorgy
Kepes and S
Giedion,
Literary
Licensing,
LLC (4
August 2012).
Internal Assessment (IA) for 20 marks:
IA will consist of Two Compulsory Internal Assessment Tests. Approximately 40% to
50% of syllabus content must be covered in First IA Test and remaining 40% to 50% of
syllabus content must be covered in Second IA Test
End Semester Examination:
Weight age of each module in end semester examination will be proportional to number
of respective lecture hours mentioned in the curriculum.
Question paper format
● Question Paper will comprise of a total of six questions each carrying 20 marks.
● Q.1 will be compulsory and should cover maximum contents of the syllabus
● Remaining questions will be mixed in nature (part (a) and part (b) of each
question must be from different modules. For example, if Q.2 has part (a) from Module
3 then part (b) must be from any other Module ran domly selected from all the modules)
● A total of four questions need to be answered
Teaching Scheme
Course Code Course Name (Contact
Hours) Credits Assigned
Theor
y Studio Theor
y Studi
o To
tal
BDC303 Design Thinking 4 -- 4 -- 4
Course Code Course Name Examination Scheme
Page 17
Theory
Term
Work Pract To
tal
Internal
Assessment End
Sem
Exam Exam
Duratio
n (in
Hrs)
Test
1 Test 2 Avg.
BDC303 Design
Thinking 20 20 20 80 3 10
0
Course Outcomes/Objectives
Course Objectives
1 What design thinking is and when to use it, Familiarize with different
Design Thinking Frameworks
2 How to prepare to see and take action when opportunity arises –
Problem/Opportunity identification, develop sound hypotheses, collect
and analyse appropriate data, and develop ways to collect meaningful
feedback in a real -world environment
3 How to use design thinking to generate innovative ideas (Convergent &
Divergent Thinking)
4 How to take the many ideas generated and determine which ones are
likely to produce specific, desired
outcomes
Course Outcomes: The learner will be able to……
1 Apply the theory of Design Thinking to public design challenges.
2 Use their skills and knowledge to identify and communicate public
concerns from the perspective of those living in the communities along
the Green Line.
3 Generate ideas using Creative thinking tools and techniques.
4 Create compelling narratives and presentations through visual
communication and storytelling.
Page 18
5 Collaborate with other students who have varied perspectives and areas
of expertise to formulate and prioritize community concerns and provide
opportunities for change.
6 Seek consultation from and establish collaborations with members and
leaders of various communities, organizations, and agencies to develop
innovative approaches to community engagement, problem - seeking
(and refra ming), and problem -solving in local communities.
Sr. No. Module Detailed Content Ho
ur
s
I Introduction
to Design
Thinking What design thinking is and when to use it
Introduction to Design Thinking, its systematic
application using Design Process in a context. 7
II Problems &
Opportunities How to prepare to see and take action when
opportunity arises – Problem/Opportunity
identification, develop sound hypotheses, collect and
analyze appropriate data, and develop ways to
collect meaningful feedback in a real -world
environment. Ranking of problem statements 7
III Design
Thinking
Frameworks Familiarize with different Design Thinking
Frameworks , Create list of problem statements for
selecting to work on 8
IV Need to be
Empathetic “Empathy” work , plan and responsibilities
,Reflection 1 - Project presentations and review ,
Reframe the problem statement based on analysis
and feedback 8
V Use of design
thinking Ideation using Creative tools and techniques – Make
Sketches, Drawing of ideas explorations, identify
possible relevant ideas to create proposed ideas as
presentable renderings to finalize 8
Text Books and References:
1.Kepes,
Gyorgy;
Language Of
Vision, Dover
Publications,
1995 Elam,
Kimberly;
2.Geometry
Of Design:
Studies In
Page 19
Proportion
And
Composition,
Princeton
Architectural
Press, 2001
Bachelard,
Gaston
3.Bachelard,
Gaston; Jolas,
Maria
(Translator);
The Poetics
Of Space,
Publisher:
Beacon Press;
Reprint
edition, 1994
Internal Assessment (IA) for 20 marks:
IA will consist of Two Compulsory Internal Assessment Tests. Approximately 40% to
50% of syllabus content must be covered in First IA Test and remaining 40% to 50% of
syllabus content must be covered in Second IA Test
End Semester Examination:
Weightage of each module in end semester examination will be proportional to number
of respective lecture hours mentioned in the curriculum.
Question paper format
● Question Paper will comprise of a total of six questions each carrying 20 marks.
● Q.1 will be compulsory and should cover maximum contents of the syllabus
● Remaining questions will be mixed in nature (part (a) and part (b) of each
question must be from different modules. For example, if Q.2 has part (a) from Module
3 then part (b) must be from any other Module randomly selected from all the modules)
● A total of four questions need to be answered
Teaching Scheme
Course Code Course Name (Contact
Hours) Credits Assigned
Theor
y Studio Theor
y Studi
o To
tal
BDC304 Industrial Design -I 4 -- 4 -- 4
Page 20
Course Code Course Name Examination Scheme
Theory
Term
Work Pract To
tal
Internal
Assessment End
Sem
Exam Exam
Duratio
n (in
Hrs)
Test
1 Test 2 Avg.
BDC304 Industrial
Design -I 20 20 20 80 3 10
0
Course Outcomes/Objectives
Course Objectives
1 To develop the ability to independently carry out research /investigation
and development work to solve practical problems
2 To develop the ability to write and present a substantial technical
report/document
Course Outcomes: The learner will be able to……
1 Develop leadership qualities required for industries by nurturing multiple
skills
2 Develop engineering knowledge, innovation associated with designing
and development of industrial products effectively
3 Grow in the development of skills, knowledge and dispositions that
enable graduates to immediately function as entry -level professional
industrial designers
4 Design, develop, implement and improve integrated systems or products
that include people, materials, information, equipment and energy using
appropriate analytical, computational and experiment al practices
5 Design, develop, implement and improve integrated systems or products
that include people, materials, information, equipment and energy using
appropriate analytical, computational and experimental practices
Sr.No. Module Detailed Content Ho
ur
s
I Industrial
products and
aesthetics Simple products, product color and aesthetics.
7
Page 21
II Product
Design Simple products, Design from consumers point of
view, product language. 7
III Industrial
design terms Aesthetic aspect, functionality, product semantic,
meaning of sign and symbol, product analysis,
product form and psychology. 8
IV Study of
different
industrial
products White goods, medical products, complex products
etc. 8
V Interaction
Design Introduction to Interaction Design. Concepts of
Interaction, Task analysis, design, Fitness,
Information age, Controls and displays, Feedback,
Affordances, Bits and atoms 8
Text Books and References:
1. Heufler, G.
(2004).
Design
basics.
NiggliVerlag.
2. Bramston,
D. (2010).
Basics
Product
Design 03:
Visual
Conversations
(Vol. 3).
AVA
Publishing.
3. Bramston,
D. (2008).
Basics
Product
Design 01:
Idea
Searching
(Vol. 1).
AVA
Publishing.
4. Cuffaro,
D&Zaksenber
g, I (2013)
The Industrial
Design
Page 22
Reference &
Specification
Book.
Internal Assessment (IA) for 20 marks:
IA will consist of Two Compulsory Internal Assessment Tests. Approximately 40% to
50% of syllabus content must be covered in First IA Test and remaining 40% to 50% of
syllabus content must be covered in Second IA Test
Internal Assessment (IA) for 20 marks:
IA will consist of Two Compulsory Internal Assessment Tests. Approximately 40% to
50% of syllabus content must be covered in First IA Test and remaining 40% to 50% of
syllabus content must be covered in Second IA Test
Question paper format
● Question Paper will comprise of a total of six questions each carrying 20 marks.
● Q.1 will be compulsory and should cover maximum contents of the syllabus
● Remaining questions will be mixed in nature (part (a) and part (b) of each
question must be from different modules. For example, if Q.2 has part (a) from Module
3 then part (b) must be from any other Mod ule randomly selected from all the modules)
● A total of four questions need to be answered
Teaching Scheme
Course Code Course Name (Contact
Hours) Credits Assigned
Theor
y Studio Theor
y Studi
o To
tal
BDC305 Communication Design 1 2 -- 2 -- 2
Course Code Course Name Examination Scheme
Theory
Term
Work Pract To
tal
Internal
Assessment End
Sem
Exam Exam
Duratio
n (in
Hrs)
Test
1 Test 2 Avg.
BDC305 Communication
Design 1 20 20 20 80 3 10
0
Page 23
Course Outcomes/Objectives
Course Objectives
1 To develop an ability to design visual communication means for
effective communication.
2 To develop an ability to design visual communication in various forms.
Course Outcomes: The learner will be able to……
1 Develop thinking of using semiotics, semantics and other tools for
effective communication.
2 Develop the skill to use human perception, aesthetics, emotion and
subjectivity for effective communication.
3 Use the tools of visual communication.
4 Develop communication design using visual basics and visual language.
5 Understand the importance and effective use of information design.
Sr.No. Module Detailed Content Ho
ur
s
I Introduction
to
communicatio
n design Communication basics, semiotics, semantics, and
typography and: Introduction to Communication
Design 7
II Effective
Communicati
on through
perception Effective Communication, Human Perception,
Aesthetics, Emotion and Subjectivity, Visual
Perception 7
III Visual
Communicati
on Cognition: Human Eye, Optical Illusion, Color
Perception, Depth Perception, Motion Perception. 8
IV Visual
Language Visual Language: Semiotics - Semantics, Syntactic,
Pragmatics, Sign - Design of Icon, Index, Symbol
and Logo. Visual Hierarchy: Visual Focal, Visual
Order, Eye Movement, Visual Flow and Continuity,
Visual Composition. 8
V Information
Design Information Design: Information Chunking, Grids,
Visual Abstraction of Quantitative information,
Application of Gestalt Laws of grouping,
Information Graphics. 8
Text Books and References:
1. Malamed,
C. (2011).
Visual
language for
Page 24
designers:
principles for
creating
graphics that
people
understand.
Rockport
Pub.
2.Arnheim, R.
(1969).
Visual
thinking.
Univ of
California
Press.
3. Bertin, J.
(1981).
Graphics and
graphic
information
processing.
Walter de
Gruyter.
4. Barry, A.
M. (1997).
Visual
intelligence:
Perception,
image, and
manipulation
in visual
communicatio
n. SUNY
Press
5. Meirelles, I. (2013). Design for information: an introduction to the histories, theories,
and best practices behind effective information visualizations. Rockport publishers.
Internal Assessment (IA) for 20 marks:
IA will consist of Two Compulsory Internal Assessment Tests. Approximately 40% to
50% of syllabus content must be covered in First IA Test and remaining 40% to 50% of
syllabus content must be covered in Second IA Test
Internal Assessment (IA) for 20 marks:
IA will consist of Two Compulsory Internal Assessment Tests. Approximately 40% to
Page 25
50% of syllabus content must be covered in First IA Test and remaining 40% to 50% of
syllabus content must be covered in Second IA Test
Question paper format
● Question Paper will comprise of a total of six questions each carrying 20 marks.
● Q.1 will be compulsory and should cover maximum contents of the syllabus
● Remaining questions will be mixed in nature (part (a) and part (b) of each
question must be from different modules. For example, if Q.2 has part (a) from Module
3 then part (b) must be from any other Module randomly selected from all the modules)
● A total of four questions need to be answered
Teaching Scheme
Course Code Course Name (Contact
Hours) Credits Assigned
Theor
y Studio Theor
y Studi
o To
tal
BDL301 Design Arts and Aesthetics 2 1 1
Course Code Course Name Examination Scheme
Theory
Term
Work Pract To
tal
Internal
Assessment End
Sem
Exam Exam
Duratio
n (in
Hrs)
Test
1 Test 2 Avg.
BDL301 Design Arts
and
Aesthetics 25 25 50
Course Outcomes/Objectives
Course Outcomes
1 Understand the importance of aesthetics in design.
2 Contribute in the development of society through art.
3 Understand the relation between art and human emotions
4 Understand and learn various design philosophies.
5 Understand the contribution of Indian art and design in mankind
development
Page 26
Sr.No. Module Detailed Content Ho
ur
s
I Lab Act 1 Origin of aesthetic and generate the value system,
major contribution of aesthetic in art and design. 4
II Lab Act 2 Social and intellectual development through art. 4
III Lab Act 3 Development of different styles in creative and
expressive field of human emotions. 4
IV Lab Act 4 Design history of Bauhaus, Ulm school,
Scandinavian design, Design and Art in post -
modernism period.
4
V Lab Act 5 Holistic contribution of Indian art and design. 4
Note: Suggested List of Experiments is indicative. However, flexibility lies with
individual course instructors to design and introduce new, innovative and
challenging experiments, / Lab work (limited to maximum 30% variation to the
suggested list) from within the curriculum, so that the fundamentals and
applications can be explored to give greater clarity to the students and they can be
motivated to think differently.
Text Books and References:
1. Bergson,
H. (1983).
Creative
evolution.
University
Press of
America.
2. Sparke, P.
(2013). An
introduction
to design and
culture: 1900
to the present.
Rout ledge.
3. H. Kumar
Vyas (2007)
“Design the
International
Movement
with Indian
Parallel”.
4. Robert
Page 27
Bone (2002)
“Art and
Design
Fundamentals
”.
5. De Witt H.
Parker (2001)
“The
principle of
Aesthetics”.
Assessment:
Distribution of marks for term work -25
Laboratory work - 20 Marks
Attendance - 05 Marks
Practical/Oral examination
1. Each student will be given a practical assignment on the basis of the above exercises
which will be completed within a given time and assessed by examiners during the oral
examination.
2. The distribution of marks for oral -practical examination shall be as follows:
a. Practical Assignment : 15 marks
b. Oral : 10 marks
3. Evaluation of practical/oral examination to be done based on the performance of
practical assignment.
4. Students work along with evaluation report to be preserved till the next examination
Teaching Scheme
Course Code Course Name (Contact
Hours) Credits Assigned
Theor
y Studio Theor
y Studi
o To
tal
BDL302 Communication Design 1 2 -- 2 -- 2
Course Code Course Name Examination Scheme
Theory
Term
Work Pract To
tal
Internal
Assessment End
Sem Exam
Duratio
Page 28
Exam n (in
Hrs)
Test
1 Test 2 Avg.
BDL302 Communication
Design 1 25 25 50
Course Outcomes/Objectives
The Course Aims
1 To develop an ability to design visual communication means for
effective communication.
2 To develop an ability to design visual communication in various forms.
Course Outcomes: The learner will be able to……
1 Develop thinking of using semiotics, semantics and other tools for
effective communication.
2 Develop the skill to use human perception, aesthetics, emotion and
subjectivity for effective communication.
3 Use the tools of visual communication.
4 Develop communication design using visual basics and visual language.
5 Understand the importance and effective use of information design.
Sr.No. Module Detailed Content Ho
ur
s
I Introduction
to
communicatio
n design Communication basics, semiotics, semantics, and
typography and: Introduction to Communication
Design 7
II Effective
Communicati
on through
perception Effective Communication, Human Perception,
Aesthetics, Emotion and Subjectivity, Visual
Perception 7
III Visual
Communicati
on Cognition: Human Eye, Optical Illusion, Color
Perception, Depth Perception, Motion Perception. 8
IV Visual
Language Visual Language: Semiotics - Semantics, Syntactic,
Pragmatics, Sign - Design of Icon, Index, Symbol
and Logo. Visual Hierarchy: Visual Focal, Visual
Order, Eye Movement, Visual Flow and Continuity,
Visual Composition. 8
Page 29
V Information
Design Information Design: Information Chunking, Grids,
Visual Abstraction of Quantitative information,
Application of Gestalt Laws of grouping,
Information Graphics. 8
Note: Suggested List of Experiments is indicative. However, flexibility lies with
individual course instructors to design and introduce new, innovative and
challenging experiments, / Lab work (limited to maximum 30% variation to the
suggested list) from within the curriculum, so that the fundamentals and
applications can be explored to give greater clarity to the students and they can be
motivated to think differently.
Text Books and References:
1. Malamed, C. (2011). Visual language for designers: principles for creating graphics
that people understand. Rockport Pub.
2.Arnheim, R. (1969). Visual thinking. Univ of California Press.
3. Bertin, J. (1981). Graphics and graphic information processing. Walter de Gruyter.
4. Barry, A. M. (1997). Visual intelligence: Perception, image, and manipulation in
visual communication. SUNY Press
5. Meirelles, I. (2013). Design for information: an introduction to the histories, theories,
and best practices behind effective information visualizations Rockport publishers.
Assessment:
Distribution of marks for term work -25
Laboratory work - 20 Marks
Attendance - 05 Marks
Practical/Oral examination
1. Each student will be given a practical assignment on the basis of the above exercises
which will be completed within a given time and assessed by examiners during the oral
examination.
2. The distribution of marks for oral -practical examination shall be as follows:
a. Practical Assignment : 15 marks
b. Oral : 10 marks
3. Evaluation of practical/oral examination to be done based on the performance of
practical assignment.
4. Students work along with evaluation report to be preserved till the next examination
Teaching Scheme
Course Code Course Name (Contact
Hours) Credits Assigned
Theor
y Studio Theor
y Studi
o To
tal
BDL303 Model Making Workshop -I 2 -- 2 -- 2
Page 30
Course Code Course Name Examination Scheme
Theory
Term
Work Pract To
tal
Internal
Assessment End
Sem
Exam Exam
Duratio
n (in
Hrs)
Test
1 Test 2 Avg.
BDL303 Model Making
Workshop -I 50 50 10
0
Course Outcomes/Objectives
The Course Aims
1 To identify tools, work material and measuring instruments useful for
Model making.
Course Outcomes: The learner will be able to……
1 Gain basic working knowledge and Make models of various forms paper
models.
2 Gain basic working knowledge and Make models from terracotta and
clay.
3 Gain basic working knowledge and make models from plaster of paris
4 Gain basic working knowledge and make models from wood
5 Gain basic working knowledge and make models from metal
Sr. No. Module Detailed Content Ho
ur
s
I Paper model Paper model : Introduction to surface development
method, Geometric and organic forms using surface
development, origami etc 7
II Terracotta and
plasticine clay Terracotta and plasticine clay : Introduction to clay
as a material, tools used for clay modeling, making
sculptures and other models using clay, pottery, clay
throwing techniques 7
III Plaster of Paris Plaster of Paris : Working with PoP as a material,
carving PoP to desired shape, Sanding and finishing
PoP models. 8
Page 31
IV Wood Wood: Working with wood, cutting, sanding,
joineries, turning and facing operations with wood. 8
V Metal Metal : working with different types of sheet, billet
and metal rods. Using tools like angle grinder and
die grinder to shape metal. Basic welding te chniques
(arc welding, tig welding, gas welding), polishing
and finishing metal surfaces. 8
Note: Suggested List of Experiments is indicative. However, flexibility lies with
individual course instructors to design and introduce new, innovative and
challenging experiments, / Lab work (limited to maximum 30% variation to the
suggested list) from within the curriculum, so that the fundamentals and
applications can be explored to give greater clarity to the students and they can be
motiva ted to think differently.
Text Books and References:
Assessment:
Distribution of marks for term work -50
Laboratory work - 45 Marks
Attendance - 05 Marks
Practical/Oral examination
1. Each student will be given a practical assignment on the basis of the above exercises
which will be completed within a given time and assessed by examiners during the oral
examination.
2. The distribution of marks for oral -practical examination shall be as follows:
a. Practical Assignment : 30 marks
b. Oral : 20 marks
3. Evaluation of practical/oral examination to be done based on the performance of
practical assignment.
4. Students work along with evaluation report to be preserved till the next examination
Teaching Scheme
Course Code Course Name (Contact
Hours) Credits Assigned
Theor
y Studio Theor
y Studi
o To
tal
BDL304 Mini Project 1A -- 4 -- 2 2
Course Code Course Name Examination Scheme
Theory Term
Work Pract To
tal
Page 32
Internal
Assessment End
Sem
Exam Exam
Duratio
n (in
Hrs)
Test
1 Test 2 Avg.
BDL304 Mini Project
1A 25 25 50
Course Outcomes/Objectives
The Course Aims
1 1. To acquaint with the process of identifying the needs and converting it
into the problem.
2 2. To familiarize the process of solving the problem in a group.
3 3. To acquaint with the process of applying basic Design fundamentals
to attempt solutions to the problems.
4 4. To inculcate the process of self -learning and research.
Expected Course Outcome: The students will have,
1 Identify problems based on societal /research needs.
2 Apply Knowledge and skill to solve societal problems in a group.
3 Develop interpersonal skills to work as member of a group or leader.
4 Draw the proper inferences from available results through theoretical/
experimental/simulations.
5 Analyse the impact of solutions in societal and environmental context for
sustainable development.
6 Excel in written and oral communication.
7 Demonstrate capabilities of self -learning in a group, which leads to
lifelong learning.
8 Demonstrate project management principles during project work.
Guidelines for Mini Project
1. Students shall form a group of 3 to 4 students, while forming a group shall not be
allowed less than three or more than four students, as it is a group activity.
2. Students should do survey and identify needs, which shall be converted into problem
statement for mini project in consultation with facul ty supervisor/head of
department/internal committee of faculties.
3. Students hall submit implementation plan in the form of Gantt/PERT/CPM chart,
which will cover weekly activity of mini project.
4.A log book to be prepared by each group, wherein group can record weekly work
progress, guide/supervisor can verify and record notes/comments.
5. Faculty supervisor may give inputs to students during mini project activity; however,
Page 33
focus shall be on self -learning.
6. Students in a group shall understand problem effectively, propose multiple solution
and select best possible solution in consultation with guide/ supervisor.
7.Students shall convert the best solution into working model using various components
of their domain areas and demonstra te.
8. The solution to be validated with proper justification and report to be compiled in
standard format of University of Mumbai.
9. With the focus on the self -learning, innovation, addressing societal problems and
entrepreneurship quality developmen t within the students through the Mini Projects, it
is preferable that a single project of appropriate level and quality to be carried out in
two semesters by all the groups of the students. i.e. Mini Project 1 in semester III and
IV. Similarly, Mini Proje ct 2 in semesters V and VI.
10. However, based on the individual students or group capability, with the mentor’s
recommendations, if the proposed Mini Project adhering to the qualitative aspects
mentioned above gets completed in odd semester, then that group can be allowed to
work on the extension of the Mini Project with suitable improvements/modifications or
a completely new project idea in even semester. This policy can be adopted on case by
case basis.
Guidelines for Assessment of Mini Project:
Term Work
1. The review/ progress monitoring committee shall be constituted by head of
departments of each institute. The progress of mini project to be evaluated on
continuous basis, minimum two reviews in each semester.
2. In continuous assessment focus shall also be on each individual student, assessment
based on individual’s contribution in group activity, their understanding and response
to questions.
3. Distribution of Term work marks for both semesters shall be as below;
Marks awarded by guide/supervisor based on log book : 10
Marks awarded by review committee : 10
Quality of Project report : 05
Review/progress monitoring committee may consider following points for
assessment based on either one year or half year project as mentioned in general
guidelines.
One-year project:
1. In first semester entire theoretical solution shall be ready, including
components/system selection and cost analysis. Two reviews will be conducted based
on presentation given by students group.
-- First shall be for finalization of problem
-- Second shall be on finalization of proposed solution of problem.
Page 34
2. In second semester expected work shall be procurement of component’s/systems,
building of working prototype, testing and validation of results based on work
completed in an earlier semester.
-- First review is based on readiness of building working prototype to be conducted.
-- Second review shall be based on poster presentation cum demonstration of working
model in last month of the said semester.
Half-year project:
1. In this case in one semester students’ group shall complete project in all aspects
including,
- Identification of need/problem
- Proposed final solution
- Procurement of components/systems
- Building prototype and testing
2. Two reviews will be conducted for continuous assessment,
- First shall be for finalization of problem and proposed solution
- Second shall be for implementation and testing of solution.
Assessment criteria of Mini Project
Mini Project shall be assessed based on following criteria;
1. Quality of survey/ need identification
2. Clarity of Problem definition based on need.
3. Innovativeness in solutions
4. Feasibility of proposed problem solutions and selection of best solution
5. Cost effectiveness
6. Societal impact
7. Innovativeness
8. Cost effectiveness and Societal impact
9. Full functioning of working model as per stated requirements
10. Effective use of skill sets
11. Effective use of standard engineering norms
12. Contribution of an individual’s as member or leader
13. Clarity in written and oral communication
In one year, project, first semester evaluation may be based on first six criteria’s and
remaining may be used for second semester evaluation of performance of students in
mini project.
Page 35
In case of half year project all criteria’s in generic may be considered for evaluation of
performance of students in mini project.
Guidelines for Assessment of Mini Project Practical/Oral Examination:
1. Report should be prepared as per the guidelines issued by the University of Mumbai.
2. Mini Project shall be accessed through a presentation and demonstration of working
model by the student project group to a panel of Internal and External Examiners
preferably from industry or research organizations having experience of more than five
years approved by head of Institution.
3. Students shall be motivated to publish a paper based on the work in
Conferences/stud ents competitions.
Program Structure for Second year Bachelor of Design in Design
SEMESTER IV
University of Mumbai
(With Effect from 2023 -2024)
Course
Code Course Name Teaching Scheme
(Contact Hours) Credits Assigned
Theory Tutorial Studio Theory Studio Total
Credits
BDC401 Design Research
Including User
Study 3 -- 3 3
BDC402 Packaging Design
and Branding 3 1* -- 4 -- 4
BDC403 Interior Landscape
Design 3 1* -- 4 -- 4
BDC404 Industrial Design -II 3 1* -- 4 -- 4
BDC405 Communication
Design -II 2 -- 2 2
BDL401 Design Research
Including User
Study 2 1 1
BDL402 Communication
Design -II 2 1 1
Page 36
BDL403 Model Making
Workshop -II 4 2 2
BDL404 Mini Project 1 B -- -- 4 -- 2 2
Total 14 3 12 17 6 23
Course
Code Course Name Examination Scheme
Internal Assessment End
Sem
Exam Exam
Durati
on Term
Work Pract/
Oral Total
Test 1 Test 2 Avg (Hrs)
20 20 20 80 3 50 50 100
BDC401 Design Research
Including User
Study 20 20 20 80 3 -- -- 100
BDC402 Packaging Design
and Branding 20 20 20 80 3 -- -- 100
BDC403 Interior Landscape
Design 20 20 20 80 3 -- -- 100
BDC404 Industrial Design -II 20 20 20 80 3 -- -- 100
BDC405 Communication
Design -II 20 20 20 80 3 -- -- 100
BDL401 Design Research
Including User
Study 25 25 50
BDL402 Communication
Design -II 25 25 50
BDL403 Model Making
Workshop -II 50 50 100
BDL404 Mini Project 1 B -- -- -- -- -- 25 25 50
Total 100 400 125 125 750
Teaching Scheme
Course Code Course Name (Contact Hours) Credits Assigned
Theory Studio Theory Studio Total
BDC401 Design Research Including User
Study 3 -- 3 -- 3
Page 37
Course Code Course Name Examination Scheme
Theory
Term
Work Pract Total
Internal
Assessment End
Sem
Exam Exam
Duration
(in Hrs)
Test
1 Test
2 Avg.
BDC401 Design Research
Including User
Study 20 20 20 80 3 100
Course Outcomes/Objectives
Course Objectives
1 To understand the importance of research in developing solution
2 To finding out the suitable research tool
Course Outcomes Learner will be able to ……
1 Identify the qualitative and quantitative methods of research
2 Design the framework of research to develop a solution
3 Develop solutions based on references and observations
4 Use photography as effective tool to do the research
5 Portray research findings using persona, stories and scenarios
Sr.No. Module Detailed Content Hours
I Research Methods Qualitative and quantitative research methodology, 7
II Research Tools Questionnaire design, validation, repeatability testing,
psychophysical scales, 7
III Research Analysis Direct observation and activity analysis, 8
Page 38
IV Photography as a
tool Photography as a tool in design research etc 8
V Persona Persona, scenario, story boarding. 8
Text Books and References:
1. Laurel, B. (2003). Design research: Methods and perspectives. MIT press. 2. Koskinen, I.,
Zimmerman, J., Binder, T., Redstrom, J., &Wensveen, S. (2011). Design research
through practice: From the lab, field, and showroom. Elsevier.
3. Creswell, J. W., & Clark, V. L. P. (2007). Designing and conducting mixed methods research.
4. Creswell, J. W. (2013). Research design: Qualitative, quantitative, and mixed methods
approaches. Sage publications.
Internal Assessment (IA) for 20 marks:
IA will consist of Tw o Compulsory Internal Assessment Tests. Approximately 40% to 50% of syllabus
content must be covered in First IA Test and remaining 40% to 50% of syllabus content must be covered
in Second IA Test
Question paper format
● Question Paper will comprise of a total of six questions each carrying 20 marks.
● Q.1 will be compulsory and should cover maximum contents of the syllabus
● Remaining questions will be mixed in nature (part (a) and part (b) of each question must be
from different modules. For example, if Q.2 has part (a) from Module 3 then part (b) must be from any
other Module randomly selected from all the modules)
● A total of four questions need to be answered
Teaching Scheme
Course Code Course Name (Contact Hours) Credits Assigned
Theory Studio Theory Studio Total
BDC402 Packaging Design and Branding 4 -- 4 -- 4
Course Code Course Name Examination Scheme
Theory Term
Work Pract Total
Page 39
Internal
Assessment End
Sem
Exam Exam
Duration
(in Hrs)
Test
1 Test
2 Avg.
BDC402 Packaging Design
and Branding 20 20 20 80 3 100
Course Outcomes/Objectives
Course Objectives
1 To understand the principles of packaging techniques.
2 To make learner able to design effective packaging solutions.
Course Outcomes
1 Identify the key elements of a packaging composition including placement, product,
and audience.
2 Identify the production, design, and budgetary differences between mass and prestige
packaging designs.
3 Understand and discuss how a product line is developed, updated, and expanded.
4 Develop an understanding of how playful packaging design is created through
typography, balance,
color, and other attributes
5 Develop an understanding of the ways in which marketing research, target audiences,
and user
profiles affect the packaging design process.
Sr. No. Module Detailed Content Hours
I Seeing in 3D Global Packaging Branding and Promotion. Branding
Product Lines, Project - Champagne carton OR
Packaging Culture: Finding packaging solutions for a
multi -cultural gift shop. 7
Page 40
II Mass vs. Prestige Digital Image Manipulation Applications. Playful
Design 7
III Packaging
Research Packaging Research and conceptualization Tangible
Visual Marketing , Project – Soft drinks & Beverages 8
IV Packaging Forms Packaging Design Realization, Packaging Form and
Elements. 8
V New Product
Design Packaging Design Approaches and Techniques.
Launching a New Product Design, Project - Ladies
cosmetics packaging design 8
Text Books and References:
1. Van Roojen, P.,
&Hronek, J.
(2010). Basic
Packaging. Pepin
Press.
2. Denison, E.,
&Ren, G. Y.
(2001). packaging
prototypes
3: Thinking Green
(Vol. 3).
RotoVision.
4. Pecht, M.
(1991). Handbook
of electronic
package design
(Vol. 76). CRC
Press. style (Vol.
127). Point
Roberts: Hartley &
Marks.
5.Bringhurst, R.
(1992). The
elements of
typographic style
(Vol. 127). Point
Roberts: Hartley
& Marks.
Page 41
Internal Assessment (IA) for 20 marks:
IA will consist of Two Compulsory Internal Assessment Tests. Approximately 40% to 50% of syllabus
content must be covered in First IA Test and remaining 40% to 50% of syllabus content must be covered
in Second IA Test
Question paper format
● Question Paper will comprise of a total of six questions each carrying 20 marks.
● Q.1 will be compulsory and should cover maximum contents of the syllabus
● Remaining questions will be mixed in nature (part (a) and part (b) of each question must be
from different modules. For example, if Q.2 has part (a) from Module 3 then part (b) must be from any
other Module randomly selected from all the modules)
● A total of four questio ns need to be answered
Teaching Scheme
Course Code Course Name (Contact Hours) Credits Assigned
Theory Studio Theory Studio Total
BDC403 INTERIOR LANDSCAPE DESIGN 4 -- 4 -- 4
Course Code Course Name Examination Scheme
Theory
Term
Work Pract Total
Internal
Assessment End
Sem
Exam Exam
Duration
(in Hrs)
Test
1 Test
2 Avg.
BDC403 INTERIOR
LANDSCAPE
DESIGN 20 20 20 80 3 100
Page 42
Course Outcomes/Objectives
Course Objectives
1 To study the concepts of interior landscaping and their application in the design of
interior spaces.
2 To develop an understanding about the design of interior landscape with special
emphasis on the choice and care of plant materials used in the interior spaces.
3 To study about the various landscaping elements and their application in interior
spaces.
Course Outcome: Learner will be able to…..
1 Select various elements of interior landscaping
2 Understand the plant growth, health, requirements and maintenance techniques
3 Select various elements of interior landscaping like type of water bodies, rocks,
artifcts, lights,texture and colors.
4 Select design, materials, water proofing solutions for roof & Deck Landscaping
5 Apply knowledge to design courtyard, terrace and outer rooms.
Sr. No. Module Detailed Content Hours
I INTERIOR
LANDSCAPING Definition, classification of plants, indoor plants and
their functions, layout & components, Floriculture -
commercial, ornamental, selection of plants & pest
control. 7
II PHYSICAL
REQUIREMENTS
OF PLANTS Physical requirements of plants - light, temperature,
water, planting medium, soil separator, weight of plants,
acclimatization & maintenance. Techniques to meet
physical requirements 7
III INTERIOR
LANDSCAPING
ELEMENTS &
PRINCIPLES Various interior landscaping elements - water bodies -
pools, fountains, cascades plants, rocks, artifacts, paving
& lighting, design guidelines -pant texture & colour,
plant height plant spacing. 8
IV ROOF AND DECK
LANDSCAPE Protection of the integrity of the roof and structure,
provisions for drainage, light weight planting medium,
irrigation, selection of materials, water proofing,
provision for utilities and maintenance. 8
V EXERCISE ON
INTERIOR
LANDSCAPE • Court yard design
• An outdoor room design
• Terrace garden 8
Text Books and References:
Page 43
1. Time saver
standards for
landscape
architecture.
2. Planting design
by Theodore
D.Walker, VNR
Publications New
York.
3. Landscaping
Principles and
Practices by Jack
E. Ingels, Delmar
Publishers.
Internal Assessment (IA) for 20 marks:
IA will consist of Two Compulsory Internal Assessment Tests. Approximately 40% to 50% of syllabus
content must be covered in First IA Test and remaining 40% to 50% of syllabus content must be covered
in Second IA Test
Question paper format
● Question Paper will comprise of a total of six questions each carrying 20 marks.
● Q.1 will be compulsory and should cover maximum contents of the syllabus
● Remaining questions will be mixed in nature (part (a) and part (b) of each question must be
from different modules. For example, if Q.2 has part (a) from Module 3 then part (b) must be from any
other Module randomly selected from all the modules)
● A total of four questions need to be answered
Teaching Scheme
Course Code Course Name (Contact Hours) Credits Assigned
Theory Studio Theory Studio Total
BDC404 Industrial Design II 4 -- 4 -- 4
Course Code Course Name Examination Scheme
Theory Term
Work Pract Total
Page 44
Internal
Assessment End
Sem
Exam Exam
Duration
(in Hrs)
Test
1 Test
2 Avg.
BDC404 Industrial Design II 20 20 20 80 3 100
Course Outcomes/Objectives
Course Objectives
1 To make the learner able to make innovative design solutions for industrial problems.
Course Outcome: Learner will be abl to…
1 Develop innovative designs by doing user study and need identification.
2 Do the design analysis considering usability, material analysis, visual analysis, factor
analysis.
3 Develop designs solutions considering the techniques like Design for culture, design
for manufacture, design for assembly, product rend ering
Sr.No. Module Detailed Content Hours
I Complex products
design Complex products, design as a strategic tool, design and
innovation, design process, user study, need
identification. 7
II Sigma analysis Sigma analysis of user and product activity, usability,
material analysis, visual analysis, factor analysis. 7
III Analysis of design
factors Physiology analysis, technical analysis, environmental
analysis, economic analysis, ideation, analogies,
selection of an idea, detail design. 8
Page 45
IV Design
Considerations Design for culture, design for manufacture, design for
assembly, product rendering, mock -up and prototype,
final manufacture. 8
Text Books and References:
1. Cross, N. (2008). Engineering design methods: strategies for product design. John Wiley & Sons.
2.Whitten, J. L., Barlow, V. M., & Bentley, L. (1997). Systems analysis and design methods. McGraw -
Hill Professional.
3.Cuffaro, D., &Zaksenberg, I. (2013). The Industrial Design Reference & Specification Book:
Everything Industrial Designers Need to Know Every Day. Rockport Publishers
4. Krippendorff, K. (2005). The semantic turn: A new foundation for design. crc Press.
Internal Assessment (IA) for 20 marks:
IA will consist of Two Compulsory Internal Assessment Tests. Approximately 40% to 50% of syllabus
content must be covered in First IA Test and remaining 40% to 50% of syllabus content must be covered
in Second IA Test
Question paper format
● Question Paper will comprise of a total of six questions each carrying 20 marks.
● Q.1 will be compulsory and should cover maximum contents of the syllabus
● Remaining questions will be mixed in nature (part (a) and part (b) of each question must be
from different modules. For example, if Q.2 has part (a) from Module 3 then part (b) must be from any
other Module randomly selected from all the modules)
● A total of four questions need to be answered
Teaching Scheme
Course Code Course Name (Contact Hours) Credits Assigned
Theory Studio Theory Studio Total
BDC405 Communication Design -II 2 -- 2 -- 2
Course Code Course Name Examination Scheme
Theory Term
Work Pract Total
Page 46
Internal
Assessment End
Sem
Exam Exam
Duration
(in Hrs)
Test
1 Test
2 Avg.
BDC405 Communication
Design -II 20 20 20 80 3 100
Course Outcomes/Objectives
Course Objectives
1 The aim of this course is to make the learner aware about the application of visual
design to solving communication design problems using advanced techniques.
Course Outcomes: Learner will be able to…
1 Understand the different forms of print media and typography.
2 Understand design as applied to solving communication problems within the context
of our society.
3 Understand the Identity Design.
4 Design and create user interface designs.
5 Design communication forms using videography and cinematography.
Sr. No. Module Detailed Content Hours
I Introduction to
Print Media Introduction to Print Media: Forms of Printing, History
and Evolution Interrelation of Print and Digital
Technologies, Applications. Introduction to Typography 7
II History and
Evolution History and Evolution, Classification, Anatomy,
Legibility Readability, Word mark Design, Type Design
Principles, Techniques and Applications. 7
III Introduction to
Identity Design Introduction to Identity Design, Branding and
Rebranding; Applications in - Stationary Design,
Template Design, Souvenir Design, Signage Design and
Web Design. 8
IV User Interface
Design Introduction to Human Computer Interface: Graphic
User Interface, Characteristics, Principles and
Applications. 8
Page 47
V Introduction to
Moving pictures: Introduction to Moving pictures: History and Evolution
of Cinema, Video and Anima tion; Principles Techniques
and Applications. 8
Text Books and References:
1. Kipphan, H.
(2001). Handbook
of print media:
technologies and
production
methods. Springer
Science &
Business Media.
2. Kernan, A. B.
(1987). Printing
Technology,
Letters, & Samuel
Johnson. Princeton
University Press.
3. McLean, R.
(1988). The
Thames and
Hudson manual of
typography.
4. Craig, J. (1990).
Basic Typography:
a design manual.
Watson -Guptill
Publications.
Internal Assessment (IA) for 20 marks:
IA will consist of Two Compulsory Internal Assessment Tests. Approximately 40% to 50% of syllabus
content must be covered in First IA Test and remaining 40% to 50% of syllabus content must be covered
in Second IA Test
Question paper format
● Question Paper will comprise of a total of six questions each carrying 20 marks.
● Q.1 will be compulsory and should cover maximum contents of the syllabus
● Remaining questions will be mixed in nature (part (a) and part (b) of each question must be
from different modules. For example, if Q.2 has part (a) from Module 3 then part (b) must be from any
other Module randomly selected from all the modules)
● A total of four questions need to be answered
Page 48
Teaching Scheme
Course Code Course Name (Contact Hours) Credits Assigned
Theory Studio Theory Studio Total
BDL401 Design Research Including User
Study lab 2 1 1
Course Code Course Name Examination Scheme
Theory
Term
Work Pract Total
Internal
Assessment End
Sem
Exam Exam
Duration
(in Hrs)
Test
1 Test
2 Avg.
BDL401 Design Research
Including User
Study lab 25 25 50
Course Outcomes/Objectives
Course Outcomes Learner will be able to ……
1 Identify the qualitative and quantitative methods of research
2 Design the framework of research to develop a solution
3 Develop solutions based on references and observations
4 Use photography as effective tool to do the research
5 Portray research findings using persona, stories and scenarios
Sr. No. Module Detailed Content Hours
Page 49
I Research Methods Qualitative and quantitative research methodology, 4
II Research Tools Questionnaire design, validation, repeatability testing,
psychophysical scales, 4
III Research Analysis Direct observation and activity analysis, 4
IV Photography as a
tool Photography as a tool in design research etc 4
V Persona Persona, scenario, story boarding. 4
Note: Suggested List of Experiments is indicative. However, flexibility lies with individual course
instructors to design and introduce new, innovative and challenging experiments, / Lab work
(limited to maximum 30% variation to the suggested list) from within t he curriculum, so that the
fundamentals and applications can be explored to give greater clarity to the students and they can
be motivated to think differently.
Assessment:
Distribution of marks for term work -25
Laboratory work - 20 Marks
Attendance - 05 Marks
Practical/Oral examination
1. Each student will be given a practical assignment on the basis of the above exercises which will be
completed within a given time and assessed by examiners during the oral examination.
2. The distribution of marks for oral -practical examination shall be as follows:
a. Practical Assignment : 15 marks
b. Oral : 10 marks
3. Evaluation of practical/oral examination to be done based on the performance of practical assignment.
4. Students work along with evaluation report to be preserved till the next examination
Teaching Scheme
Course Code Course Name (Contact Hours) Credits Assigned
Theory Studio Theory Studio Total
BDL402 Communication Design -II 2 -- 2 -- 2
Course Code Course Name Examination Scheme
Theory Term
Work Pract Total
Page 50
Internal
Assessment End
Sem
Exam Exam
Duration
(in Hrs)
Test
1 Test
2 Avg.
BDL402 Communication
Design -II 25 25 50
Course Outcomes/Objectives
The Course Aims
1 To develop an ability to design visual communication means for effective
communication.
2 To develop an ability to design visual communication in various forms.
Course Outcomes: Learner will be able to ……
1 Solve the real life problems by applying the principles of communication design.
Sr. No. Module Detailed Content Hours
I The students take up a communication design challenge
and solve it during the course with discussions and
inputs from the faculty mentors.
Page 51
Note: Suggested List of Experiments is indicative. However, flexibility lies with individual course
instructors to design and introduce new, innovative and challenging experiments, / Lab work
(limited to maximum 30% variation to the suggested list) from within the curriculum, so that the
fundamentals and applications can be explored to give greater clarity to the students and they can
be motivated to think differently.
Text Books and References:
1. Malamed, C.
(2011). Visual
language for
designers:
principles for
creating graphics
that people
understand.
Rockport Pub.
2.Arnheim, R.
(1969). Visual
thinking. Univ of
California Press.
3. Bertin, J. (1981).
Graphics and
graphic
information
processing. Walter
de Gruyter.
4. Barry, A. M.
(1997). Visual
intelligence:
Perception, image,
and manipulation
in visual
communication.
SUNY Press
5. Meirelles, I. (2013). Design for information: an introduction to the histories, theories, and best practices
behind effective information visualizations. Rockport publishers.
Assessment:
Distribution of marks for term work -25
Laboratory work - 20 Marks
Attendance - 05 Marks
Practical/Oral examination
1. Each student will be given a practical assignment on the basis of the above exercises which will be
completed within a given time and assessed by examiners during the oral examination.
2. The distribution of marks for oral -practical examination shall be as follows:
a. Practical Assignment : 15 marks
b. Oral : 10 marks
3. Evaluation of practical/oral examination to be done based on the performance of practical assignment.
4. Students work along with evaluation report to be preserved till the next examination
Page 52
Teaching Scheme
Course Code Course Name (Contact Hours) Credits Assigned
Theory Studio Theory Studio Total
BDL403 Model Making Workshop -II 2 -- 2 -- 2
Course Code Course Name Examination Scheme
Theory
Term
Work Pract Total
Internal
Assessment End
Sem
Exam Exam
Duration
(in Hrs)
Test
1 Test
2 Avg.
BDL403 Model Making
Workshop -II 50 50 100
Course Outcomes/Objectives
The Course Aims
1 To identify tools, work material and measuring instruments useful for Model making.
Course Outcomes: The learner will be able to……
1 Gain basic working knowledge and Make models of various forms paper models.
2 Gain basic working knowledge and Make models from terracotta and clay.
3 Gain basic working knowledge and make models from plaster of paris
4 Gain basic working knowledge and make models from wood
5 Gain basic working knowledge and make models from metal
Sr.No. Module Detailed Content Hours
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I Paper model Paper model : Introduction to surface development
method, Geometric and organic forms using surface
development, origami etc 7
II Terracotta and
plasticine clay Terracotta and plasticine clay : Introduction to clay as a
material, tools used for clay modeling, making
sculptures and other models using clay, pottery, clay
throwing techniques 7
III Plaster of Paris Plaster of Paris : Working with PoP as a material,
carving PoP to desired shape, Sanding and finishing PoP
models. 8
IV Wood Wood : Working with wood, cutting, sanding, joineries,
turning and facing operations with wood. 8
V Metal Metal : working with different types of sheet, billet and
metal rods. Using tools like angle grinder and die grinder
to shape metal. Basic weldi ng techniques (arc welding,
tig welding, gas welding), polishing and finishing metal
surfaces. 8
Note: Suggested List of Experiments is indicative. However, flexibility lies with individual course
instructors to design and introduce new, innovative and challenging experiments, / Lab work
(limited to maximum 30% variation to the suggested list) from within the curriculum, so that the
fundamentals and applications can be explored to give greater clarity to the students and they can
be motiva ted to think differently.
Assessment:
Distribution of marks for term work -50
Laboratory work - 45 Marks
Attendance - 05 Marks
Practical/Oral examination
1. Each student will be given a practical assignment on the basis of the above exercises which will be
completed within a given time and assessed by examiners during the oral examination.
2. The distribution of marks for oral -practical examination shall be as follows:
a. Practical Assignment : 30 marks
b. Oral : 20 marks
3. Evaluation of practical/oral examination to be done based on the performance of practical assignment.
4. Students work along with evaluation report to be preserved till the next examination
Teaching Scheme
Course Code Course Name (Contact Hours) Credits Assigned
Theory Studio Theory Studio Total
BDL404 Mini Project 1B -- 4 -- 2 2
Page 54
Course Code Course Name Examination Scheme
Theory
Term
Work Pract Total
Internal
Assessment End
Sem
Exam Exam
Duration
(in Hrs)
Test
1 Test
2 Avg.
BDL404 Mini Project 1B 25 25 50
Course Outcomes/Objectives
The Course Aims
1 1. To acquaint with the process of identifying the needs and converting it into the
problem.
2 2. To familiarize the process of solving the problem in a group.
3 3. To acquaint with the process of applying basic Design fundamentals to attempt
solutions to the problems.
4 4. To inculcate the process of self -learning and research.
Expected Course Outcome: The students will have,
1 Identify problems based on societal /research needs.
2 Apply Knowledge and skill to solve societal problems in a group.
3 Develop interpersonal skills to work as member of a group or leader.
4 Draw the proper inferences from available results through theoretical/
experimental/simulations.
5 Analyse the impact of solutions in societal and environmental context for sustainable
development.
6 Excel in written and oral communication.
7 Demonstrate capabilities of self -learning in a group , which leads to life long learning.
8 Demonstrate project management principles during project work.
Guidelines for Mini Project
Page 55
1. Students shall form a group of 3 to 4 students, while forming a group shall not be allowed less than
three or more than four students, as it is a group activity.
2. Students should do survey and identify needs, which shall be converted into problem statement for
mini project in consultation with faculty supervisor/head of department/internal committee of faculti es.
3. Students hall submit implementation plan in the form of Gantt/PERT/CPM chart, which will cover
weekly activity of mini project.
4.A log book to be prepared by each group, wherein group can record weekly work progress,
guide/supervisor can verify a nd record notes/comments.
5. Faculty supervisor may give inputs to students during mini project activity; however, focus shall be on
self-learning.
6. Students in a group shall understand problem effectively, propose multiple solution and select best
possible solution in consultation with guide/ supervisor.
7. Students shall convert the best solution into working model using various components of their domain
areas and demonstrate.
8. The solution to be validated with proper justification and report to be compiled in standard format of
University of Mumbai.
9.With the focus on the self -learning, innovation, addressing societal problems and entrepreneurship
quality development within the students through the Mini Projects, it is preferable that a sing le project of
appropriate level and quality to be carried out in two semesters by all the groups of the students. i.e. Mini
Project 1 in semester III and IV. Similarly, Mini Project 2 in semesters V and VI.
10. However, based on the individual students or group capability, with the mentor’s recommendations, if
the proposed Mini Project adhering to the qualitative aspects mentioned above gets completed in odd
semester, then that group can be allowed to work on the extension of the Mini Project with suitable
improvements/modifications or a completely new project idea in even semester. This policy can be
adopted on case by case basis.
Guidelines for Assessment of Mini Project:
Term Work
1. The review/ progress monitoring committee shall be constituted by head of departments of each
institute. The progress of mini project to be evaluated on continuous basis, minimum two reviews in each
semester.
2. In continuous assessment focus shall also be on each individual student, assessment based on
individual’s con tribution in group activity, their understanding and response to questions.
3. Distribution of Term work marks for both semesters shall be as below;
Marks awarded by guide/supervisor based on log book : 10
Marks awarded by review committee : 10
Quality of Project report : 05
Review/progress monitoring committee may consider following points for assessment based on
either one year or half year project as mentioned in general guidelines.
One-year project:
1. In first semester entire theoretical solution shall be ready, including components/system selection and
cost analysis. Two reviews will be conducted based on presentation given by students group.
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-- First shall be for finalization of problem
-- Second shall be on finalization of proposed solution of problem.
2. In second semester expected work shall be procurement of component’s/systems, building of working
prototype, testing and validation of results based on work completed in an earlier semester.
-- First review is based on r eadiness of building working prototype to be conducted.
-- Second review shall be based on poster presentation cum demonstration of working model in last
month of the said semester.
Half-year project:
1. In this case in one semester students’ group shall complete project in all aspects including,
- Identification of need/problem
- Proposed final solution
- Procurement of components/systems
- Building prototype and testing
2. Two reviews will be conducted for continuous assessment,
- First shall be for finalization of problem and proposed solution
- Second shall be for implementation and testing of solution.
Assessment criteria of Mini Project
Mini Project shall be assessed based on following criteria;
1. Quality of survey/ need identification
2. Clarity of Problem definition based on need.
3. Innovativeness in solutions
4. Feasibility of proposed problem solutions and selection of best solution
5. Cost effectiveness
6. Societal impact
7. Innovativeness
8. Cost effectivenes s and Societal impact
9. Full functioning of working model as per stated requirements
10. Effective use of skill sets
11. Effective use of standard engineering norms
12. Contribution of an individual’s as member or leader
13. Clarity in written and oral communication
In one year, project, first semester evaluation may be based on first six criteria’s and remaining may be
used for second semester evaluation of performance of students in mini project.
In case of half year project all criteria’s in generic may be considered for evaluation of performance of
students in mini project.
Page 57
Guidelines for Assessment of Mini Project Practical/Oral Examination:
1. Report should be prepared as per the guidelines issued by the University of Mumbai.
2. Min i Project shall be accessed through a presentation and demonstration of working model by the
student project group to a panel of Internal and External Examiners preferably from industry or research
organizations having experience of more than five years ap proved by head of Institution.
3. Students shall be motivated to publish a paper based on the work in Conferences/students competitions.