Masters in Agri Business Management1 1 Syllabus Mumbai University by munotes
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AC 1 1/5/2017
Item No.
UNIVERSITY OF MUMBAI
Syllabus for Approval
Date: 11/5/2017 Signature:
Dr. Anil Karnik, I/C. Director, Garware Institute of Career Education & Development
Heading Particulars
1 Title of the
Course M.Sc. in AGRI BUSINESS MANAGEMENT
2 Eligibility for Admission B.Sc. Agriculture or Bachelors Degree from any Agricultural
University (in Agricultural Engineering, Food Technology/
Science, Horticulture, Fisheries, and Forestry) or Bachelor’s
Degree in Botany (six units programme of any UGC recognized University) with minimum two years Experience in agricultur e,
agro/food processing. Preference will be given to the
candidates who have passed in PGDABM course from Garware
Institute he/she is eligible to take admission in Semester III of
Master Degree in Agri Business Management only up to 5 years.
Admission on the basis of Written Test & Interview.
3 Passing Marks 50% PASSING MARKS
4 Ordinances / Regulations
( if any)
5 No. of Years / Semesters 2 YEARS / 4 SEMESTERS
6 Level GRADUATE
7 Pattern Semester
8 Status New
9 To be implemented from
Academic Year From Academic Year 2017 -18
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UNIVERSITY OF MUMBAI’S
GARWAR E INSTITUTE OF CAREER EDUCATION &
DEVELOPMENT
Syllabus for the
Masters in Agri Business Management
Credit Based Semester and Grading System with effect from
the academic year
(2017 -2018)
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PREAMABLE :
More than fifty percent of youth Indian population is dependent in agriculture and rural
activities. This sector needs simple yet Novel ideas to stir the young in gainful employment .
The post graduate agriculture business program is design to offer education to graduate students from rural area in practical business practices based on subjects information
technology , Rural economics , marketing research , projects and their appraisal for credit
inland and overseas marketing export and entrepreneurship .
The o bjectives is to inspire motivate the participant to initiate activity such as opening
on small units near farm gates. This units will have linkage to regional and national marketing organization with value edition in rural produce. The Skilling program wil l
develop barefoot managers and confident young leadership.
Proposal for M.Sc. (AGRI BUSINESS MANAGEMENT):
M.Sc. (AGRI BUSINESS MANAGEMENT)
The post graduate course in Agribusiness Management covers two years full time
programme that awards a Diploma PGDABM. The subjects are Management Preambles
and Practices, Accounting and Finance, Microfinance and financial inclusion, Economics
and Cooperatives, Human Resource Development and most importantly Marketing of Agri produce, Food grains production and preservation, Soil conservation and fertility,
Macro and Micro nutrients , Chemical and Organic fertilizers, Sustainable livelihood, Dairy poultry. Also included are Project reports and Internship in Industry and Institutions.
An up gradation of the course to degree level is now essential for following reasons:
Technology: Digitalization in Economy, New technologies in Agriculture, Biotechnology
have brought in changes that need deeper understanding of the subjects and
implementation practices.
Trend: P. G. Diploma will continue but competition from various schools, more
particularly Indian Institutes of Management and other private Institutes which awards
MBA’s appear more acceptable than mere P.G. Diploma. We request you to upgrade the
Post graduate diploma course in Agribusiness Management into a full fledges Degree
Course. We are confronting several depths; some of them are listed below to draw you r
attention:
1) Job opportunities for Diploma holders are decidedly lesser than Degree courses
2) An opportunity to pursue Doctorate programme that is not offered to Diploma holder or any Degree holders is eligible to pursue further studies.
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3) In continuation of point 2 the students with Diploma are not preferred by foreign
university as compared to degree courses
Essentials:
A post graduate degree is a must for the candidates who wish to pursue their career in Research or wish to obtain a doctorate in the subject once a go ahead signal is obtained.
A committee comprising of the following persons w as formed to formulate course
content for the master’s degree in Agri B usiness : Ms Jayshri Shirke, Mr Ashok Govande,
Mr L.S.Bharambe, Mr N.N. Amte, Mrs Reshma Ra nadive, Mrs Rukhsana Shaikh, Mr Patil
and others.
OBJECTIVE AND VISION
To train the youth in gainful pursuits through developing leadership .
To stir innovation and entrepreneurships that add value to rural produce at the
farm gate.
To provid e solution so that the students after getting the degree,
do not q ue up for jobs but thin k all the time about innovation and
entrepreneurships.
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Masters in AGRI BUSINESS MANAGEMENT – Duration 2 years
Subject
code Core Subject Assessment Pattern Teaching Hours
Topics Internal
Marks -
60 Extern
al
Marks
-40 Total
Mark
s(CA
)-
100 Th
eor
y
Ho
urs Pract
ical
Hour
s Total
Hour
s Total
Credits
S
E
M
-
01 1.1 Principles of
Management and
Rural
Administration 60 40 100 60 - 60 4
1.2 Accounting &
Finance 60 40 100 60 - 60 4
1.3 Rural Economics 60 40 100 60 - 60 4
1.4 Agricultural
Products 60 40 100 60 - 60 4
1.5 Human
Resource
Management 60 40 100 60 - 60 4
1.6 Soil and Water
Management 60 40 100 60 - 60 4
1.7 Information
Technology 60 40 100 60 - 60 4
Total 700 420 28
S
E
M
-
02 2.8 Quantitative
Techniques 60 40 100 60 - 60 4
2.9 Financial
Management in
Agriculture 60 40 100 60 - 60 4
2.10 Rural Marketing
& Services 60 40 100 60 - 60 4
2.11 Communication
& Presentation
Skills 60 40 100 60 - 60 4
2.12 Business Law &
Ethics 60 40 100 60 - 60 4
2.13 Managerial
Economics 60 40 100 60 - 60 4
2.14 Sustainable
Agriculture 60 40 100 60 - 60 4
2.15 Project 100 - 100 - 60 60 2
Total 800 480 30
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Subject
code Core Subject Assessment Pattern Teaching Hours
Topics Inter
nal
Marks
-60 Exte
rnal
Mar
ks -
40 Total
Mark
s(CA
)-
100 Th
eor
y
Ho
urs Prac
tical
Hou
rs Total
Hour
s Total
Credit
s
S
E
M
-
0
3 3.16 Elective Project 100 - 100 - 60 60 2
3.17 Costing 60 40 100 60 - 60 4
3.18 Organization
Behaviour and
Consumer Behaviour 60 40 100 60 - 60 4
3.19 Commodity Markets 60 40 100 60 - 60 4
3.20 Research
Methodology 60 40 100 60 - 60 4
3.21 International Trade
Management 60 40 100 60 - 60 4
3.22 Evaluation of
Internship Projects 200 - 200 - 120 120 4
Total 800 480 26
S
E
M
-
04 4.23 Entrepreneurship &
Business 60 40 100 60 0 60 4
4.24 Agriculture Export
Management 60 40 100 60 0 60 4
4.25 Corporate Social
Responsibility 60 40 100 60 0 60 4
4.26 Agro Processing
Industry 60 40 100 60 0 60 4
4.27 Project Reports 200 - 200 - 120 120 4
Total 600 360 20
Final Total 2900 1740 104
Special Youth Training Programs to Advance Countries mainly Israel after the completion of the
third Semester for maximum period of 12th month’s field training Programm in KIBBUTZS
(Farming Company) in Israel. where participant learn modern agriculture technology.
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Paper
No. Subject Total
Hours Session
of 3
Hrs.
Each
SEMESTER 1
1.1 Principles of Management and Rural Administration:
Section 1
Unit 1
Principles of Management Evolution of Management, Functions of
Management Elements in managing contributions of Taylor Mayo
Peter Drucker Prahlad sanin
Unit 2
Planning a continuous process goods missions standards concepts of
decision making organizing principles of organization Description
Division of Jobs Job specifications Job responsibilities Authority
delegation of Authority Responsibility and Accountability.
Motivating Basic Instrument of getting the work done, Factors
affecting performance Leaders hip Managerial skills and techniques of
communication in on text of Indian conditions Management by
objectives.
Unit 3
Controlling Areas of performance control product, finance, proven of control / Appraisal taking remedial action Management Audit
Unit 4
Case studies
Section 2
Unit 1
Villages the citadels of Indian Cultural Traditions changing rural
scene, Present infrastructure in rural India present studies and how
gaps are being filled up (Roads, Water Electricity, Education Health
care) Business op portunities in infrastructure development - Solar
Energy & windmill for power Gobar gas plants Hospitals and Health
Care (CSR) Cooperate Social Responsibility – Evolving industries .
Unit 2
India sage and number of villages. Indian Society A divided caste
ridden society role of gram Panchayats Municipalities selected
Representatives and nominated representatives collection, Police
superintendent Law and order civil surgeon Bank Manager Role of
Financial Institutions Financial Inclusion Gram Dhan Yo gnas,
Insurance, Dependency on Monsoons
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Unit 3
Rural Consumer farmers agriproduce, Agri Tourism sustainable in
come schemes
Unit 4
Rural Administrations:
• Rural Structure, Social Structure and Its Components,
Characteristics of Rural Economy
• Rural social Institutions -family, Property, Caste, Class, Agarian
Structure, Indebtedness and Poverty, Religion.
• Village Governance, Local Self Government, Panchayat Raj
System and Community Development Prgrommes.
List of Reference:
1. Carver, The Principles of Rural Economics.
2. Desai, A., Rural Sociology in India.
3. Dube, S.C., India’s changing villages.
4. Nanavati&Anjala, rural problems in India.
5. RuddarDutt&K.P.M.Sundaram, Indian Economy.
6. Sachdeva, D.A.&VidyaBhushan, An Introduction to Sociology .
7. Reference Books / Journal / Television principles of Management
Knouts principles of Management Terry / Frankton
8.Journal : MINT, Economic Tines
9.Bloomberg Series
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1.2 Accounting & Finance:
Unit 1
1)Accounting :
Objective:
To develop conceptual understanding of the fundamentals of financial
accounting system and showing their applications to simple financial
decision making situations.
Content :
(1)
Accounting Introduction
(i) Meaning and scope of Accounting.
(ii) Accounting concepts, Principles and conversions.
(iii) Accounting standards -concepts, objectives benefits
(iv) Accounting policies
(2) Accounting Process
Books of Accounts leading to the preparation of Trial
Balance, Capital and Revenue expenditures, capital and
revenue Receipts Contingent Assets and certigent liabilities.
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Unit 2
Bank Reconciliation Statement
Unit 3
Inventories.
Basis of inventory valuation and record keeping.
Unit 4
Depreciation Accounting
Unit 5
Preparation of Final Accounts for sale proprietors, and partnership
firms.
Unit 6
Introduction to Company Accounts Issue of shares and debentures
forfeiture of shares reissue of forfeiture of shares, redemption on
preference shares.
List of Refer ence:
1. Financial Accounting by Meigs
2. Financial Accounting by Horngreen Charles
3. Management Accounting by Khan, M.Y. & Jai, P.K.
4. Accounting Principles by Anthony Reece
5. Financial & Cost Accounting by ICFAI
6. Advanced Accountancy by R.L. Gupta
7. Advanced Accountancy by Shukla and Grival
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1.3 Rural Economics:
Unit 1
Nature and Structure of Rural Economy – Socio- Economic Structure
of Rural India
• Occupational Structure, Agriculture and Allied Sector
• Rural Development Approaches and Experiments
• Role of Rural Sector in Economic Development
• Rural Marketing and its Structure, Storage and Warehousing
• Natural Resources – Case Study of India
Unit 2
Rural Development Policies and Infrastructural Programs
• Rural Transportation, Sources of Rural Credit
• Central and State Sponsored Rural Development Policies
List of Reference:
1. Dantwalaet. al (1986): Agricultural Development Since
Independence, Oxford and IBH, New Delhi.
2. The Hindu ( 2006): Survey of Indian Agriculture 2006. New
Delhi
3. Van RovenWillam (1954): Atlas of the World Resources, Vol.I –
The Agricultural Resources of the World, Prentice Hall, New
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York.
4. Food and Agriculture Organization of the United Nation,
Production Year Book, FAO, Rome.
5. John W Mellor ( 1967):The Economics of Agricultural
Development, Cornell University, Ithaca, New York.
6. Dr K Venkata Reddy (2001): Agriculture and Rural
Development ,Himalya publication House, Delhi.
7. Caroly n Tanner and Margot A Bellamy: Issues in Agricultural
Competitiveness Market Policies, IAAE Occasional pape r
series, edited by, Roger Rose .
1.4 Agricultural Products:
Unit 1
Nature and Scope of Agriculture and its Structure
• Global Overview of Agriculture- Importance of Agriculture,
Structure of Agricultural Products,
• Crop Pattern of India, Globalizationand Changing Structure of
Agro Products • Factors Influencing Agriculture – Agriculture Areas of Crop
Specialization - Regional Analysis
• Impact of Climate Change on Agricultural Productivity -
Analysis With Reference To Major Crop Area; Food Insecurity
- Droughts and Floods
• Dispersal of Agriculture – Processes and Impact
Unit 2
Changing Perspective in Agriculture
• Globalization and Agriculture- Agricultural Product
Competitiveness Export Orientation Agricultural Production
and Dependency of the Colonial Countries on the Colonies.
• Green Revolution - Need for Green Revolution -Production
Performance - Problems in the Spread of Green Revolution-
Effects of Green Revolution • Agricultural Innovation- New Methods of Cultivation-
Cooperative Farming, Contract
• Farming, Corporate Farming, Precision Farming and its
Success Experiments.
• WTO and Agricultural Trade
List of Reference:
1. Grigg, D. (1984): An Introduction to Agricultural Geography,
Hutchinson Publication, London
2. Morgan, W. B. and Munton, R. J. C. (1977): Agricultural
Geography, Methuen, London.
3. Singh, J. and Dhillon, S. S. (1984): Agricultural Geography,
McGraw Hill, New Delhi
4. Dantwalaet. al (1986): Agricultural Development Since
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Independence, Oxford and IBH, New Delhi.
5. Frankel, F. R. (1971): India’s Green Revolution,
Princeton University Press.
6. Borgstron, G. (1967), Hungry Planet, Collie Macmillan,
Toranto.
7. The Hindu ( 2006): Survey of Indian Agriculture 2006. New
Delhi
8. Bansil, B. C. (1975): Agricultural Problems of India, Delhi.
9. Grigg, D. B. (1974): The Agricultural Systems of the World,
Cambridge University Press.
10. Dr K Venkata Reddy (2001): Agriculture and Rural
Development, ,Himalya publication House, Delhi.
11. Carolyn Tanner and Margot A Bellamy: Issues in Agricultural
Competitiveness Market Policies, IAAE Occasional paper
series, edited by, Roger Rose.
12. 2012- 13 Government of India, Ministry of Agriculture
Department of Agriculture and Cooperation, Directorate of
Economics and Statistics New Delhi.
1.5 Human Resource Management:
Unit 1
HR Planning, Job design, Selection & Recruitment of employees,
Incentives Reward Compensation, Introduction to legal aspects.
Unit 2
Personality: Meaning and Determinants of Personality
Process of Personality Formation
Personality Types
Assessment of Personality Traits for Increasing Self
Awareness
Unit 3
Perception, Attitude and Value Perceptual Processes, Effect of perception on Individual
Decision -Making, Attitude and Behaviour.
Sources of Value
Effect of Values on Attitudes and Behaviour.
Effects of Perception, Attitude and Values on Work Performance.
Unit 4
Motivation Concepts
Theories of Motivation and their Applications for Behavioral Change.
Unit 5
Team Effectiveness : High performing teams, Team Roles, cross functional and self directed teams
Unit 6
Organizational Design: Structure, size, technology
Environment of organization;
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Organizational Roles: -Concept of roles; role dynamics;
role conflicts and stress.
Unit 7
Leadership: Concepts and skills of leadership
Leadership and managerial roles
Leadership styles and effectiveness
Contemporary issues in leadership.
Power and Politics: sources and
Uses of power; politics at workplace
Tactics and strategies.
List of Reference:
1. Understanding Organizational Behavior – Udai Pareek
2. Organizational Behavior –Stephen Robbins
3. Human Resource Management: K Aswathappa, 5th edition TMG,
2009
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1.6 Soil and water Management:
Unit 1
Soil Management
• Define soil, Concept of soil health management.
• Soil quality for sustainable productivity
• Soil health management under dryland conditions
• Soil fertility management in different cropping system
• Importance of soil testing ( a ) soil testing methods/
techniques ( b ) Soil testing based on fertilizer use
• Soil amendments
• Balanced and integrated nutrient management for better soil
health and productivity
• Use of different organic manures i.e. FYM, Compost, Vermi compost , green manuring
• Use of micronutrients and Biofertilizers
• Soil conservation Methods
• Carbon sequestration for sustainable productivity and soil health
Unit 2
Water Management
• Soil – Water relationship, movement of water in the soil and
within the soil
• Soil moistures characteristics – soil moisture measurement
• Water requirement of different crops
• Scheduling of irrigation a ) based on soil moisture status
b ) based on physiological
status of crop
• Irrigation Methods a ) Surface method of irrigation
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b ) Sub -surface irrigation
c ) Sprinkler Method
d ) Drip irrigation
• Quality of irrigation water - Total soluble salts, Sodium
concentrations and carbonate and Bicarbonate.
• Field drainage systems for better water management
• Soil moisture conservation techniques - Mechanical measures,
counter farming, Strip farming etc.
• Water harvesting and water recycling
• Watershed management
• Water management in rainfed agriculture
• Water resources in India
• Water use efficiency – factors affecting water use efficiency,
Measures to increase water use efficiency.
• Land development for irrigation management.
Reference Books :
1. Principles and Practices of Agronomy, P Bal Subramanian and S P
Palaniappan
2 Efficient use of irrigation water , G H Sankara Reddy, T Yellamanda
Reddy
3 Principles and Practices of Agronomy, S S Singh
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1.7 Information Technology:
Unit 1
Historical Perspective of Computers & Information Technology,
working of computers hardware and software, Basics of Networking
Unit 2
Components of Net works, LAN/WAN/MAN, various options for
Networking for a business, various media for communication,
Satellite, Copper fiber optic.
Unit 3
Basics of Internet, how does it work, various components of the
internet, Browser, Web Server, DNS Server, Search Engine application of Web sites, blogs, e -mail, FTP, Voice over Internet.
Unit 4
Impact of IT, Over view of Concepts such as ERP, SCM, CRM, Data
warehousi9ng, Business Intelligence, e- commerce, e -Business,
Knowledge Management – Case Studies.
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Unit 5
• Customer Relationship Management
• Sale and Distribution
• Digital Marketing/ Social Media / Blogging
• Usage of various smart device application other suggestions,
soft skill Development, Business Communication.
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Semester 2
2.8 Quantitative Techniques:
Unit 1
Decision Theory: One stage decision making problems,
developing Pay -off and Regret tables for decision making under
uncertainty and under risk. Decision making under uncertainty –
various principles such as Laplace, Maximin or Minimax, Maximax or
Minim in, Hurwicz , Savage etc. Decision making under risk the
problems on concepts of EMV,EPPI,EVPI,EOL etc.
Unit 2
Queuing Theory: Characteristics of Queue model for only single
server (M/M/1) classification, calculations for Lq, Ls, Wq, Ws,
intensity of traffic, utilization factor, cost analysis etc. Probabilistic
Queuing models.
Unit 3
Simulation: Process of simulation. Monte Carlo Simulation and
related problems with one, two, three variables. Preparation of
simulation work sheet with the help of rand om numbers and the
quantity demanded and experimentation with change in the Ordering quantity, Ordering level, Lead time etc for arriving at minimum cost.
Unit 4
Assignment Problems: Hungarian Approximation Method (HAM)
for balanced and unbalanced assignment restrictions for minimizing
the cost and maximization of profit with multiple optima.
Unit 5
Transportation Problems: Formulation of Transportation problems, Vogel’s approximation Method(VAM) for initial basic solution, testing
the optimality
by Modifies Distribution Method(MODI) and revising
solution, unbalanced problems, prohibitions, compulsions, discounts
for minimization of cost. In some cases maximization of profit when
the unit profit is given instead of unit cost.
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Unit 6
Linear Pro gramming Problem ( LPP ): Formulation of LPP ,
Graphical solution to LPP sensitivity analysis and problems related
agriculture based on LPP ` for maximization of profit /minimization
of cost.
Unit 7
Inventory Models: Inventory control models s.a EOQ model, EOQ
model – discounts and price breaks. Determination of Re -order level,
Safety stock( SS ) , Expected Demand During Lead Time ( DDLT ),etc Based on this model related to agriculture.
Reference Books :
1.Quantitative Techniques for Decision mak ing by M P
Gupta and R B Khanna
2.Quantitative Techniques in Management by N D Vora
3. Quantitative Techniques by Anderson
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2.9 Financial Management in Agriculture:
Unit 1
Institutional setting for Rural Finance.
Unit 2
Financing large Agri Project impact of credit self finances technology
Unit 3
Preparation of Financial Project Report
Unit 4
Project Analysis Concepts and Techniques
Unit 5
Changes on Agri output.
Unit 6
Detailed analysis of Agri inputs
Unit 7
Mechanization of Farming
Unit 8
Agricultural Industry
i. Importance of Agriculture business.
ii. Agriculture Business and Animal Husbandry
iii. Dairy Farming
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iv. Poultry Farming
v. Fishery
vi. Farm Accounting
vii. Preparation of profit and loss Accounts of Farm Industry
viii. Preparation of Balance sheet of Farm Industry.
Unit 9
Financial institutional Finance for Agriculture, Development Banking
Credit for inputs and Distribution Business.
Unit 1 0
Case pertaining Co -financing a private inputs dealers, Financing
Distribution Business (Co -operatives) Financing inputs distribution
by a Co -Operative Marketing Federation, latest changes by the
Government Financing Agro Marketing and proces sing priorities,
Institutional Finance for basic food processing industries (food park)
Unit 1 1
Analysis of Financial statement.
Unit 1 2
Analysis and assessing of project reports.
Unit 1 3
Assessing of Feasibility.
List of Reference:
1. S.N. Maheshwari – Costert and Management Accounting
(sultan chard and sons)
2. Chakraborty Hrishikesh – Advance Accountancy, Kolkata,
Oxford University Press.
3. Narula R.K.V. Gopal Krishnan - 1984 Agricultural and Rural
Advances by commercial Bank (Practical Guidelines)
4. Drury Col in – Management and cost Accounting, International
at Thomson Press, London
5. Annual Report and Final Accounts of any farm, Dairy, Fishery
and Poultry centre.
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2.10 Rural Markets & Services:
Section 1
Rural Market Challenges and opportunities:
Unit 1
Emerging profile of Rural Markets in India problems, Regulated Markets constraints , quality orientation, standerdisation and
grading.
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Unit 2
Large scatt ered market over a wide Geographical area, Low standard
of L iving, traditional out look value old custom and traditions,
growth in Literacy changed demand palters infrastructure facilities
like Road, warehouse communication system grossly inadequate
Rural electrification system its going at under ‘Pradhan Mantri
Gramo Dya Yojana’ but still a lot needs to be done
Unit 3
Scope of Rural marketing in India gradual Higher purchasing power,
increase i n demand large number of consumers needs exposure
growing unbanisation opinion leads market growth in Rural Market
higher then urban .
Unit 4
Problem of Rural marketing: Transportation problem s many
languages and dialect, inadequate deal es networ ks.
Unit 5
Emerging profile of the Rural consum er Rural Market
Experimentation target ing and positioning Factors affecting Rural
consumer Behavior – Social cultural and Technological factors
Unit 6
Cooperation – principles – gedut co- operative societies Role of
cooperation social and economic Development Role of local
leadership competition from non cooperation organizations
(partnership firm Joint sto ck company. Leadership of cooperation in
Maharashtra, Varghese kurian, Anand Milk Union (AMUL) and
National Dai ry Development Board Role of NABARD, Government
RBI and Federations.
Section 2
Rural Services Challenges and opportunities:
Unit 1
Present status of opportunities and gaps in it India (Road water
Electricity Health Care)
Unit 2
Role of Authority (Local, State & Central Government) in providing
connectivity of villages to towns cities, sea ports) Rural Hospital and Health care and education.
Unit 3
Roal of Financial Institutions – Cooperatives Banks Nabard and
World Bank.
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Unit 4
Business and Marketing opportuniting in infrastructure
Development- Ponds, Roads, wind and solar energy for power, S olar
lamps for lighting , Gobar Gas plants, Compost plants etc,.
List of Reference:
1. Dr K Venkata Reddy (2001): Agriculture and Rural
Development ,Himalya publication House, Delhi.
2. Carolyn Tanner and Margot A Bellamy: Issues in Agricultural
Competitiveness Market Policies, IAAE Occasional pape r
series, edited by, Roger Rose .
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2.11 Communication & Presentation Skills:
Unit 1
Process of communication oral / written communication in organization
Unit 2
Nature and scope
Unit 3
Management of Written and Oral Communication
Unit 4
Barriers to Effective Communication
Unit 5
Report Writing
Unit 6
Communication Technology and its impact on Office Procedures and
Automation
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2.12 Business Law & Ethics:
Unit 1
Political and legal environment in India: Political institutions in India
– Legislature, Executive and Judiciary – A brief review of their
functions. Indian constitution – fundamental rights and directive
principles and their influences on Indian business. Centre- state
relationships.
Unit 2
Law of Contract: Nature and elements of a contract. Offer and
acceptance. Consideration, capacity to contract. Free contract. [ 20 ]
Laws relating to sale of goods: Nature of contract of sale. Condition
and warrantees. The doctrines of Caveat Camphor . Transfer of
ownership.
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Unit 3
Company law : Formation of a company. Memorandum and articles
of association. Nature and contents. Relevant provisions of MRTP
Act, FEMA, SEBI. • Negotiable Instrument act • Partnership act •
Company act -1956 • Contingent and Quasi act • Bailment and Pledge
• Agency • Contract of Indemnity and Guarantee
List of Reference:
Mercantile Law - Grarg and Chawla. NABARD AND IDBI WITH
SPECIAL FOCUS ONN OBTAINING LOANS AND SCHEMES OF
SUBSIDY BOOKS - BUCHANDANI BUISNESSLAW CONSTITUTION
BAXI AND RBI RULE BOOK
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2.13 Managerial Economics:
Unit 1
Meaning, Scope & importance of managerial Economics.
Unit 2
Basic concepts relevant in business
i) Demand & supply
ii)Production distribution, consumption & Consumptions function.
iii)Cost analysis price determination, market Competition and
monopoly.
iv)Micro & Macro economics, economic growth & Economic Development, optimization.
Unit 3
Demand Analysis & business forecasting
i) Factors influencing demand, law of demand
ii) Elasticities of demand
iii)Determinants of demand for durable & nondurable goods,
long -run & short -run demand.
iv)Autonomous demand & firm demand
Unit 4
Supply Analysis
i) Meaning factor determinants of supply law of supply, exceptional supply.
Unit 5
Cost & Production Analysis
i) Cost concepts: Short term & Long term
ii) Cost output relationship
iii)Cost of multiple products & Economies of scale &
diseconomies of Scale
iv)Production functions
v) Break even analysis
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Unit 6
Pricing policies & practice
i) Discriminating prices, causes
ii) Pricing methods
iii) Product line pricing
iv) Price dissemination price forecasting
v) Specific pricing problems
Unit 7
Profit analysis
i) Meaning, need, importance
ii) Profit theories & Policies
iii) Profit planning & control
Unit 8
Capital budgeting
i) Demand & supply of capital
ii) Capital rationing need
iii) Macro economics
iv) Business or Trade cycle
v)National Income concepts, methods, measurement
Unit 9
Knowledge economy
i) Introduction & Importance
Unit 1 0
Objectives:
The basic objective of this course is to make the students aware of
regions issues that they are expected to face as manages at him level
and to equip them with tools & techniques of economic analysis for
improving their decision making skills.
List of R eference:
1. Managerial Economics – by Mr. Joel, Dean
2. Managerial Economics – Theory & Practices – by Mr. D.H.
Mithani
3. Managerial Economics – by J. Samuelson
4. Managerial Economics & concepts & cases by Mote, Paul & Gupta
5. Managerial Economics – by Miton Spences & Louis Siegleman
6. Essentials of Managerial Economics – by P.N. Reddy Appannal
6
6
6
3
6
2
2
2
1
2
2.14 Sustainable Agriculture :
Unit 1
Concrete alternatives emerging from alternative Agriculture Movement
Unit 2
Compost and Organic Fertilisers
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3
2
1
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Page 22
Unit 3
Worm Culture
Unit 4
Agriculture in Arid Land – Green Houses
Unit 5
Live stock Management
Unit 6
Soil and Water Conservation
Unit 7
Prawn Farming, Sheep Rearing
Unit 8
Emerging Opportunities in Spices
Unit 9
Emerging Opportunities in Breakfast food
Unit 10
Emerging Opportunities in Milk Products Soya Milk
Unit 11
Emerging Opportunities in Spices, Protein Foods
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6
3
6
6
6
6
6
6
2
2
1
2
2
2
2
2
2
2.15 Project 60 20
Semester 3
3.16 Elective Project : Evaluation 60 20
3.17 Costing :
Unit 1
Introduction to cost and Management Accounting
Unit 2
Material Cost.
Unit 3
Labour Cost.
Unit 4
Direct Expenses and overheads.
Unit 5
Activity Based Costing (ABC)
Unit 6
Cost Records.
Unit 7
Costing Systems.
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6
6
6
6
3
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2
2
2
2
2
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Unit 8
Marginal Costing
Unit 9
Standard Costing
Unit 1 0
Budget, Budgeting and Budgetary Control
Unit 1 1
Cost Accounting Records and Cost Audit
Unit 1 2
Cost Analysis for Managerial Decisions
Unit 1 3
Objective: To acquire Knowledge and understanding concepts,
techniques and practices of cost and Management accounting and to
develop skills for decision making .
List of Reference:
1. Cost Accounting by Matz, A. / Curry O.
2. Cost & Management Accounting by Rao B.T.A.
3. Cost Accounts by Gupta R. / Gupta V.
4. Cost Accounting by Horngreen
5. Financial Accounting: An Introduction by Bierman H / Derbin
A.R.
6. Financial Accounting by Norkett
7. Financial Accounting: An Introduction to Concepts, Methods and Uses by Davidson, Sidney & Others
8. Cost Accounting by Jawahar Lal
3
3
3
3
3
6
1
1
1
1
1
2
3.18 Organization Behaviour and Consumer Behaviour:
Unit 1
CONSUMER BEHAVIOUR
Customer Buying Behavior, Buying Process, Social Factors influencing
buying decisions. Consumer behaviour in the international context:,
Culture as market distinguisher, Hofstede’s theory. Customer Service
Strategies, Top of Mind Recall, Share of Mind. Customer Evaluation of
Service Quality, Customer Research, Customer Relationship
Management, Setting Service Standards, Implementation, Training,
Communication Gaps, Delivery Gaps , Multi level Relationship
marketing, Preferred Customers, Loyalty Programs e-Commerce
List of Reference:
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10
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Page 24
1. Consumer Behaviour: Schiffmanand Kanuk: Prentice Hall
2. Consumer Behaviour Text AND Cases: Satish Batra & SHH
Kazmi
3. Consumer Behaviour in Marketing Strategy: Howard Prentice
Hall Intl.
4. Customer Relationship Management: Duane E Sharp. Auerbach
Publications.
5. Customer Relationship Management: Mukesh Chaturvedi and
Abhinav Chaturvedi
Unit 2
ORGANISATIONAL BEHAVIOUR
Origin, Nature and Scope of Organisational Behaviour Relevance to
Organisational Effectiveness and Contemporary Issues.
Perception, Attitude and Value Perceptual Processes, Effect of
perception on Individual Decision- Making, Attitude and Behaviour.
Sources of Value Effect of Values on Attitudes and Behaviour.
Effects of Perception, Attitude and Values on Work Performance.
Group Behaviour and Group Dynamics Work groups formal and
informal groups and stages of group development.
Concepts of Group Dynamics, group conflicts and group decision
making. Team Effectiveness : High performing teams, Team Roles,
cross functional and self directed teams Organisational Design:
Structure, size, technology Environment of organisation;
Organi zational Roles: - Concept of roles; role dynamics; role conflicts
and stress. Organisational conflicts Organisation Development
Organisational Change and Culture Environment, Organisational
culture and climate Contemporary issues relating to business
situations Process of change and Organizational Development
List of Reference:
1. Understanding Organizational Behavior – Udai Pareek
2. Organizational Behavior – Stephen Robbins 3. Organizational Behavior – Fred Luthans
4. Organizational Behavior – L. M. Prasad (Sultan Chand)
5. Organisational Behaviour – Dipak Kumar Bhattacharya – Oxford
Publications
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10
3.19 Commodity Markets:
Meaning and significance Unit 1
Commodity market they serve to bring about an interplay of the
forces of demand & supply to determine market values of different
commodities, Agriculture produce include field crops. (wheat, Rice,
Cotton oil search manufacred goods, Bullion (gold silver precious
stone)
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Unit 2
Commodity markets provide a market place, collect and disseminate
market information, regulate trading, facilitate grading, seltle
disputes are barometers of market conditions, provide hedging
facility, indices bankers & Finances to lend against commodities, help
equalization of prices among different markets.
Unit 3
Derivative the market – Derivative product derived from the value of
one or more basic variable and can be classified into commodity
Derivative market and Financial d erivative market.
Unit 4
Future and Hedging : Future contract specification relationship
between futures price and expected spot price
Unit 5
Pricing bases of future contract
Unit 6
Hedging – obtaining a pledge to sell at approved price condition of
future and options markets
Unit 7
Risk management of derivatives India determines market – existing
in India for a long time as a result of the need of both users and
farmers and producers of nature resources to hedge against the price
fluctuations i n the underlying commodities use of derivatives
involves ‘risks’ Risk – Probability of financial outcome from expected
income.
Unit 8
Role of the National society for clearing corporation LTD. (NSCCL).
Unit 9
Guidelines of the Institute of chartered Acco untants of India on
Derivation.
Unit 1 0
Terminologies in daily use in commodity and Derivatives market
Unit 1 1
Impact of Globalization on Indian Markets.
List of Reference:
Indian Financial System – Mr. M.Y. Khan
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6
6
6
6
6
6
6
3
3
2
2
2
2
2
2
2
2
1
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3.20 Research Methodology / Marketing Research :
Unit 1
Meaning of Research, Objectives of Research Features of good
research.
Unit 2
Types of research.
Unit 3
Importance of research in management decisions.
Unit 4
Research Process: steps in research process
Defining research problem
Formulation of hypothesis
Research Designs
Data collection Methodology
Primary data collection Methods and t echniques
Secondary data collection, library references
Reliability and Validity of data
Sampling and measurement
Data presentation , analysis and testing hypothesis
Preparation of report and preliminary analysis
Interpretation
Presentation of results
Unit 5
Basic Quantitative techniques such as Frequency, Table, Mean,
Median and Mode , Measures of Dispersion , Standard Deviation,
Quartile Deviation,, Mean Deviation , Skewness, Kurtosis, Correlation ,
types of correlation ,Karl Pearson’s Co -efficient o f Correlation,
Regression, Probability, Inferential analysis: test of hypothesis ,Chi-
square test, one way ANOVA estimation etc.,SPSS application in
Business Research.
Reference Books:
1. Research Methodology by Deepak Kumar Bhattacharyya
2. Research Met hodology Tools and Techniques by Dr U K
Neogi
3. Research Methodology by Dr S M Israni
4.Fundamentals of Statistics by S P Gupta.
9
9
9
18
15
3
3
3
6
5
3.21 International Trade Management :
Unit 1
Customs Act 1962 , Foreign Trade Regulation and Development Act
1999
6
2
25
Page 27
Unit 2
Custom policies by ministry of commerce – Introduction, History,
Scope, Rights, Duties, Responsibilities, Relationships, types, STC, Star
trading houses, direct and indirect export, tariff and non- tariff
barriers, MTO . Tenders – Contract with examples related to
agricultural products rice, sugar, flowers, fruits & laws relating to
each countries.
Unit 3
-(multi mode transport) Air & Sea Consolidation, containerization -
Stowage of Cargo – INCO & I.A.T.A Rules and Regulations & national
organizations.
Unit 4
Warehousing – Bonded warehouse, Importance, Organizations,
procedures & charges,
Unit 5
Customs – Organization – Functions – Law & , Provisions and
Restrictions – Controls – On Import – Export, Exemptions, Abatement
– RBI guidelines USANCE ( LC) Remission, Refunds, Drawback and
Short Payment
Unit 6
Free Trade Zones, SEZs – procedures, co- ordination with Customs –
charges – levy – collection ‘
Unit 7
General Procedures – selection of appropriate method of transport
and cargo space booking – documentation – monitoring (tracking and
tracing) of goods and documents.
List of Reference: JAIN PUBLICATIONS TARIFF BOOKS
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6
12
9
9
3
3
2
4
3
3
3.22 Evaluation of Internship Projects 120 40
Semester 4
3.23 Entrepreneurship & Business:
Unit 1
• Gaining insight into entrepreneurship innovation and
leadership skills creativity and idea generation role of motivation
social entrepreneurship.
• Business opportunities identity them starting new venture
Role of Business plan market assessment marketing mix.
Distribution casting pricing sales promotion financial viability
risks and sensitiv ity analysis
• Business Laws Details of various laws chat come into play to
form a startup company legal requirement incentives/subsidies
export possibility inspire of protect
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• Marketing channel method of marketing and marketing
institutions laze student valve addition in food industry
franchising attractiveness of franchising contract farming.
• Processing and value additions in rural products
• Five key elements of entrepreneurship creativity innovation
ability to apply to b usmen Drive/Permian to achieve
success focus on creating value Role of Govt Nodal
Unit 2
Implementing the Business Plan
Entrepreneurship Development
Vast opportunities are unfolding in rural Business -food processing
area of agri products – plantation products - Tea, Coffee Spiees Timba
Orchards – Grapes, Bananas, Oranges, Mango
Protected Cultivation – Vegetables, Tomatoes, Broccoli, Baby
Potatoes, Strawberries, Capsicum, Horticulture and floriculture
products. Planning small scale Unit at factory Gate Deciding Product
Market area, Demand completion
• Whom to approach - Extinct of demand to be
targeted Business plan/project
• For what?
• Seed capital / Friends
• Cooperative Bank
• Nabard Bank - Loan /Subsidies on the
bass of feasibility and viability
• Costing - Report and subsequently on
performance
• Pricing
• Sales Promotion
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30
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10
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3.24
Agriculture Export Management:
Unit 1
Introduction to International Business
a) Objective, Scope, Importance and Current Trends
b) Domestic Business v/s International Business
c) Reasons For International Business – For Corporates and Country
d) Modes of Entry and Operation
Unit 2
PEST Factors and Impact on International Business
a) Risk Analysis
b) Decisions to overcome or managing risks – a live current case
Unit 3
Investment Management in International Business
a) Foreign Direct Investment
b) Offshore Banking c) Foreign Exc hange Dealings and numerical in business
d) Resource Mobilization through portfolio/GDR/ADR
e) Other options of funding in ventures and case discussions
Unit 4
Multinational Corporations
a) Structure, system and operation, countries like Israel
b) A dvantages and Disadvantages – Case discussion
c) Current Opportunities of Indian MNCs like BT and Case discussion
Unit 5
Globalization
a) Concept and Practice
b) Role of Global Organization and Global Managers
c) Stages of building Global companies and competitiveness
d) Global competitive advantages of India - Sectors and Industries –
Case study
Unit 6
International Organisations and their role in international
business
a) WTO and its food related restrictions
b) World Bank
c) ADB
d) IMF and others Case study
Unit 7
Regional Trade Agreements and Free Trade Agreements (RTA
and FTA) a) NAFTA B) EC C) ASEAN D) COMESA E) LAC
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Unit 8
Trade Theories and relevance in International Business
a) Absolute advantage
b) Comparative advantage
c) Competitive advantages
d) Purchasing power points
e) PLC theory
f) Others – Case study
Unit 9
International Logistics and Supply Chain
a) Concepts and Practice
b) Components of logistics and impact on trade
c) special packing standards and symbols
d) Others – Case Study
9
6
3
2
3.25 Corporate Social Responsibility:
Unit 1
Corporate Social Responsibility.
i) Meaning, History & growth, Definitions
ii) Discretionary business practices
iii)Changing attitude of CSR firms.
Iv)CSR in India & developing countries.
Unit 2
i) CSR Act of India, Provisions, Policy, Penalty.
ii) Theories of CSR
iii)Sustainable Development
iv)Social Accounting
Unit 3
Limitations of Corporate Social Responsibility.
i) The Principles of CSR
ii) Limitations of CSR
Unit 4
The future of Corporate Social Responsibility.
Unit 5
Projects
List of Reference:
1) CSR – Prof Phillip Kotler & Mrs Nancy Lee
2) Corporate Responsibility by – Mr. Michael Blow field
& Mr. Alan Murrgy
3) CSR Tody – Monthly Magazine
4) Corporat Social Responsibility – Madhumita
Chatterji
5) Corporate governance & Organizational
Performance – Dr. Shanti Suresh
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5
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4
3
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6) Corporate governance principles, policies &
Practices by Mr. Bob Tricker
7) Corporate Governance by Mr. Satheesh Kumar.
3.26
Agro Processing Industry:
Unit 1
Case study in Agro processing Industry
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20
3.27 Project Reports: Evaluation 120 40
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PASSING STANDARD AND PERFORMANCE GRADING:
The PERFORMANCE GRADING of the learners shall be on the ten point scale
be adopted uniformly for all courses.
MARKS GRADE POINTS GRADE
75 TO 100 7.5 TO 10.0 O
65 TO 74 6.5 TO 7.49 A
60 TO 64 6.0 TO 6.49 B
55 TO 59 5.5 TO 5.99 C
50 TO 54 5.0 TO 5.49 D
0 TO 49 0.0 TO 4.99 F (FAILS)
1) ATKT: A student who fails in not more than two subjects in first semester can
move to the second and third semester (i.e. getting maximum 2 ATKTs); and
clear these (ATKTs) subjects in a supplementary examination held in the third
semester. He has to clear these before he can appear for the third semester -end
examination.
2) A student who fails in more than two subjects can appear in the supplementary
examination in all subjects but cannot go to the next semester. A student who
fails in the practical’s component or job training may be required to repeat that component and pass in the examination conducted separately for that
component.
3) A student with ATKT has to appear in a supplementary examination in
Progressive Evaluation (PE) or semester end - Final Evaluation (FE); whichever
component the candidate has failed.
4) Carry forward Internal Marks for students failed in more than 2 subjects: If a student has passed in Progressive Evaluation but failed in total of the subject/s;
the progressive evaluation marks are carried forward.
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