Master of Management Systme MMS Sem I and II 1 Syllabus Mumbai University

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UNIVERSITY OF MUMBAI























Restructured & Revised Syllabus under
Credit based Semester and Grading System
for
Master of Management Studies (MMS)
Semester I & II
2 Years full -time Masters Degree Course
in Management

(Effective from the academic year 2016 – 2017)

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Title
Name of the Programme: - MASTER OF MANAGEMENT STUDIES (MMS)
Nature of the Programme: - MMS (Master of Management Studies) is a 2 year
Full time Master’s Degree course of University of Mumbai.

Eligibility Criteria
as per the directives of Directorate of Technical Education, Government of
Maharashtra

Preamble
We see a kind of Education infla tion in India . This means that a particular
qualification which served a purpose at one time or is supposed to fulfill is no longer
perceived to be e nough in today’s times. It requires an additional degree or
certification to become truly employable. Hence, it becomes important to bring
relevance and constant innovation in curriculum , pedagogy, emphasis on ‘learning by
doing’ so as to make students future ready and employable . MMS kind of
programmes have to take into account this reality. It needs to metam orphose into an
Application oriented programme.

Secondly , let us refer to a section of young people and p articularly those who have
reach ed at the higher education level . They have access to much more information
than their previous generations. F ree content through the internet, open source
knowledge, new media platforms has led to higher level of exposure for the youth.
Hence the MMS classroom can no longer be a place just for knowledge
dissemination. It needs to help the youth to g o into the depth of matters, make
meaning out of available information, learn problem solving in whichever domains
they are inclined to and yet be holistic in their thinking due to the interconnections
and interdepen denc ies in the world. One must also be m indful that independent
decision making must be encouraged for students at the Post graduate level . This
means that students at this stage must chart their professional career while being
lifelong learners . This process begins during the programme itself a nd hence the
MMS now needs to offer a plethora of optional subjects which are chosen by the
students as per their own abilities and aspirations. This will help them to sharpen their
focus early on.

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Thirdly, i n India low cost innovation, offerings for different demographics, emerging
markets i n rural / tier 2 or 3 towns / urban lower classes are changing the business
landscape. Management education has to gear up to nurture people to create new
opportunities in this situation.

Another point of relevan ce is that p rofessional management is now required in other
arenas too like social entrepreneurship, public governance and in running voluntary
organisations. This renders the scope of the MMS to be more broad -based now.

Along with employability, entrepr eneurship must be a thrust area for management
graduates. The MMS programme must thus prepare potential entrepreneurs to base
their ventures on solid offerings for sustained greatness. They also need to be warned
and shielded from the temptations of riding on a perceived wave.

The future of management and business can be sustained only if business is carried
out in an ethical and responsible way. Sustainable development is no longer a choice
but the only way of taking mankind forward. Sustainable develop ment is not an
isolated subject. It needs to be the underlying theme in every domain and practice.

Disciplines are merging in the new economy. Changing values, beliefs, attitudes are
causing a new social order. All this impacts industry and redefines ind ustry. The
MMS programme needs to help people to navigate through this reality.

The restructured and revised curriculum for MMS is developed considering the
current industry needs in terms of skill sets demanded under new business
environment. It also endeavours to align the programme structure and course
curriculum with student aspirations and corporate expectations.

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Need for Revision and Restructure of MMS Curriculum
Revision is a learning process. As Donald Norman points out in Things That M ake Us
Smart, Human intelligence is highly flexible and adaptive, superb at inventing
procedures and objects that overcome its own limits . The real powers come from
devising external aids that enhance cognitive abilities. To serve our students with
developmental needs, a review of the developmental curriculum and institutional
structure were needed in order to determine whether the developmental areas reflect
recognized best practices. The developmental areas are defined as courses or services
provid ed for the purpose of helping underprepared college students attain their
academic goals.

The Current Scenario
1. Changing global facets of businesses and economies
2. Dynamism in industry practices and evolution of technology
3. Emergence of new businesses and business practices
4. Thrust on Application oriented and experiential learning
5. Expectations of Key stakeholders viz. Students, Industry and Academicians

This has led to

Gaps in Current Curriculum
1. Lack of specialized in – depth knowledge in a specific domain.
2. Lack of thrust on current management practices.
3. Absence of cross -functional skills and holistic thinking.
4. The challenge is to become a place, where leadership is promoted and nurtured
with a long -term vision.
5. B-schools must be creative and introduce innovative courses for the overall
development of the students.

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Objectives for New Curriculum
The MMS programme prepares a student for a career in diverse sectors nationally as
well as globally. The MMS programme facilitates absorption & application of
knowledge in theory and practice across multiple functional areas of management and
enables students to adopt an i ntegrated approach towards real life situations and
circumstances.

The Objectives of New Curriculum are
1. To thrive in complex reality and to acquire a systemic understanding of what
organizations are, how they work and how they can interact effectively with their
commercial, social and physical environment
2. To nurture and develop higher consciousness, cognitive fle xibility by develop ing
a strong base to build professional career and to channel that knowledge into a
targeted career direction
3. To Change mindset of the Learner and to develop well trained leaders and
managers who are responsible citizens .
4. Incorporate some flex ibility for institutes to teach new and contemporary
curriculum for greater employability of their students.
5. Make the course attractive for large n umber of students to specialize in the
existing domains and other attractive new domains like education management,
corporate law and consultancy streams.
6. Institutions should also inculcate multitasking abilities amongst students, learning
foreign language s and advanced IT knowledge so that they can perform better in
the chosen field nationally and internationally
7. Providing more flexibility to individual Institutes for introducing
courses/electives.

The goal is aimed at to imbibe and enhance the following skill sets
1. Exposure to Global practices
2. Application of technology and enhancement of technological skills
3. Peer based learning and team work
4. Experiential Learning (Learning by Action and Application)
5. Team building basics and its orientation

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With the breadth and depth of our core and electives , students can take a multi -
disciplinary approach or delve deeply into a single area.

Highlights of the New Curriculum
1) additional choices in electives from 1st semester
2) Providing the much needed flexibility to individual Institutes to carve a niche for
themselves
3) Reduction in the number of subjects in all semesters to enable students to delve
deep into the domain specialization subjects and utilize the time for employment
oriented training for their employability.
4) Commencement of Specializations from 3rd Semester .
5) Augmentation in the number of electives starting from 2nd semester to provide
greater flexibility and choice from the career perspective.

Structure of the Revised MMS Curriculum
The courses under the revised structure and curriculum fall under two categories of
Core (common for all specializations), and Electives (choice for students within
specializations) leading towards super specialization. The electives component will
provide flexibility and allow the institutes to provide some initiatives in new courses,
coach ing and mentoring process to nurture professional competencies. List of elective
courses allows flexibility for institutes to teach courses keeping in mind industry
needs and student ’s profile so as to enable them to position themselves based on their
areas of expertise.

The essence of this structure is to encourage students to “ think like a mountain” ,
starting with a broad canvas to assimilate knowledge from all facets of management
and meticulously move towards acquisition and practice of exce llence in a specific
and desired domain of expertise.

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Learning Pedagogy
1. Foundation Course is the cornerstone of the MMS program . It is offered before
the commencement of MMS programme to acquaint with the basics of the course .
2. The first semester is the foothill, where the odyssey begins. A common base of
knowledge essential for all management professionals. The first semester shall be
consisting of 8 subjects - 5 (five) core and 3 (three) elective from the bunch of 10
subjects.
3) Having cleared the foothills , students in the second semester endeavour to attain
further skill sets through an integrated frame work , which guides them towards
their desired field through subtle introduction of relevant subjects. The second
semester wou ld consist of eight subjects of which 5 subjects would be core
subjects and 3 subjects would be electives from the bunch of 10 subjects .

Teaching Pedagogy
Teachers are expected to impart knowledge along -with traditional teaching through
new and innovative pedagogical approaches.

Some of these techniques are: -
Reading, Group Discussions, Lectures, Role plays, Field Work, Workshops,
Counseling Sessions, Watching Educational and Informative Videos, Assignments,
Quizzes, Tests, Live Projects, Case Studies, Presentations, Simulations , Industrial
Visits, Participation in academic and extra – curricular activities, inculcation of
industry specific skills and training & development sessions.

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No. of
Sessions
of 90
minutesNo. of
Sessions of
90 minutes
per weekContinuous
AssessmentSemester
End
ExaminationTotal
MarksDuration
of
Theory
PaperNo of
Credits
1Perspective Management 27 2 40 IA 60 IA 100 3hr 4
2Financial Accounting 27 2 40 IA 60 IA 100 3hr 4
3Business Statistics 27 2 40 IA 60 IA 100 3hr 4
4Operations Management 27 2 40 IA 60 IA 100 3hr 4
5Managerial Economics 27 2 40 IA 60 IA 100 3hr 4
1Effective and Management Communication 27 2 40 IA 60 IA 100 3hr 4
2Business Ethics 27 2 40 IA 60 IA 100 3hr 4
3Ecommerce 27 2 40 IA 60 IA 100 3hr 4
4Organizational Behaviour 27 2 40 IA 60 IA 100 3hr 4
5Introduction to Creativity and Innovation
Management27 2 40 IA 60 IA 100 3hr 4
6Foreign Language (Other than English) 27 2 40 IA 60 IA 100 3hr 4
7Negotiation and Selling Skills 27 2 40 IA 60 IA 100 3hr 4
8IT Skills for Management and Technology
Platform27 2 40 IA 60 IA 100 3hr 4
9Information Technology for Management 27 2 40 IA 60 IA 100 3hr 4
10Personal Grooming / Personal Effectiveness 27 2 40 IA 60 IA 100 3hr 4
32UNIVERSITY OF MUMBAI , MUMBAI
Masters in Management Studies - Semester I (CBGS)
with effect from Academic Year 2016-17
UA: University Assessment IA: Internal AssessmentTotal No of CreditsCORE
3 ELECTIVES OUT OF 10Teaching Hours
Sr.
No.SubjectAssessment Pattern

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Sr.
No.CoreSr.
No.Electives (Any 3)
1Perspective Management 1 Effective and Management Communication
2Financial Accounting 2 Business Ethics
3Business Statistics 3 Ecommerce
4Operations Management 4 Organizational Behaviour
5Managerial Economics 5Introduction to Creativity and Innovation
Management
6 Foreign Language (Other than English)
7 Negotiation and Selling Skills
8IT Skills for Management and Technology
Platform
9 Information Technology for Management
10 Personal Grooming / Personal Effectiveness
1
a)
b)
Mid term Test (Min 1)
Group Presentations
Role Plays
Case Studies
Assignments
Projects
Quizes
2
3Any new elective proposed to be introduced by the Institute, apart from electives listed in
the new syllabus, need to take prior approval from Board of Management Studies of the
University in writing outlining the details of the course with learning objectives, learning
outcomes, detailed syllabus, teaching learning plan and course evaluation procedures
atelast 6 months in advance before the commencement of the semester.Attendance and Class Room Participation 10 Marks Semester IProposed Revision for MMS Syllabus wef AY 2016-17 (Batch 2016-18)
All subjects / papers for Semester I will be internally assessed by the institute. The Criteria
for the same is given belowNote:
Minimum 3 criteria to be picked up from the below given list
Institute will have the discretion to select minimum 3 (three) subjects or more from given
list of 10 subjects. Total 32 credits has to be obtained.

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PROGRAM : MMS

Semester : I - Core
Title of the Subject / course : Perspective Management
Course Code :
Credits : 4 Duration in Hrs : 40

Learning Objectives
1 To explain the relationships between organizational mission, goals, and objectives
2 To comprehend the significance and necessity of managing stakeholders
3 To conceptualize how internal and external environment shape organizations and their
responses
4 To develop critical thinking skills in identifying ethical, global, and diversity issues in
planning, organizing, controlling and leading functions of management
5 To Understand organizational design and structural issues
6 To understand that citizenship involves taking conscious steps for societal advancement
at individual level and organizational level

Prerequisites if any
Connections with
Subjects in the current or
Future courses

Module
Sr.
No. Content Activity Learning outcomes
1 Fundamentals for personal
and organisational success
Fundamentals of personal
leadership Lecture, interaction,
discussion.Examining
success stories
through videos of
industry pioneers
followed by
discussion The student will be able to look at
multiple perspectives that impact
business and life.
2 Management: Science,
Theory and Practice – The
Evolution of Management
Functions of Management
Nature and purpose of
Planning
Objectives, Strategies,
Policies and Planning
Premises – Decision
making – Global Planning Self-study,
Discussion, Quiz
To demonstrate empirical
understanding of various
organizational processes and
behaviors and the theories
associated with them

3 Managing your career and
understanding
organisational dynamics:
- Leadership functions and
corresponding skills
required
- Choosing the right
positions Discussion The student will be able to
demonstrate leadership behaviours
which will be three pronged:
leading self, leading others and
leading for change and impact.

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Sr.
No. Content Activity Learning outcomes
- Special dilemmas of
early career
- Landing stretch
assignments
- Building a network of
relationships
- Challenges faced by the
minority
- Developing ethical
judgment
- Assessing your career
4 Managing in adversities /
Management of crisis Case Study The Student will explore different
approaches and their consequences
during crisis management
5 Social Responsibility,
Ethics and Sustainable
Development Discussion, Case
study, Group work,
Movie, Student
Presentation, Debate
on MBA Oath To understand the role of
managers and citizens in society


6 Mind control and spiritual
Quotient Literature Reading,
Discussion The Student will learn ways of
staying positive and having a
healthy mind
7 Role and Responsibilities
of a Manager, Effective
and Ineffective Managerial
styles Caselets, role plays
and discussions To understand the roles and
functions of managers at various
(entry, middle and the top) levels
8 Difference between
management and
leadership, Understanding
Level 5 Leadership Literature reading
and Discussion The student will understand the
behavior, skills and mindset of a
manager and of a leader.

9 Strategic Management –
Definition, classes of
decisions, levels of
decision, Strategy, Role of
different Strategists,
Relevance of Strategic
Management and its
benefits, Strategic
Management in India Discussion, Student
Presentations, Case
study
The Student will understand
various concepts and examples
related to Strategic Management
10 Change Management Discussion, Movies,
Case study The Student will learn about the
various steps to be followed to
bring about change
11 Total Quality Management Discussion, Quiz The Student will understand the
concepts and examples of TQM

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Text books

1 Principles and Practices of Management by DrKiranNerkar and Dr Vilas Chopde
2 Principles of Management – Davar
3 Essentials of Management – Koontz &Weihrich
4 Strategic Management – V S P Rao& V Hari Krishna


Reference books
1 The Leader Within – DreaZigarmi, Michael O’Connor, Ken Blenchard , Carl Edeburn
2 The Action -Centred Leadership – John Adair
3 Good to Great – Jim Collins
4 Leadership – Rudolph Guliani
5 The Mind and its Control – Swami Budhananda
6 Management – a competency building approach – HeilReigel / Jackson/ Slocum


Assessment

Internal 40%
Semester end 60%

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PROGRAM: MMS

Semester : I - Core
Title of the Subject / course : Financial Accounting
Course Code :
Credits : 4 Duration in Hrs. : 40

Learning Objective

1
2 To understand the basic concepts and fundamentals used in financial accounting.
To learn all the intricacies of corporate financial statements.

Prerequisites if any
Connections with
Subjects in the current or
Future courses This subject will provide basic knowledge of accounting which will be useful
and required for the subjects in the area of finance in the upcoming terms

Module
Sr.
No. Content Activity Learning outcomes
1 Introduction to Accounting
Meaning and necessity of accounting
Accounting cycle
An overview of Financial Statements –
Income Statement and Balance Sheet Lecture and
discussion Clarity and understanding of the basic
concepts of accounting and financial
statements
2 Introduction and meaning of GAAP, IFRS
and Ind AS
Important Accounting Standards
Concepts used in accounting
Concepts related to Income Statement and
Balance Sheet
Accounting Equation and its relation to
accounting mechanics Theoretical
discussion
and
explanation Ability to apply the principles and
concepts of accounting in preparing the
financial statements
3 Accounting mechanics and process
leading to preparation of Trial Balance and
Financial Statements Theoretical
discussion
and
exercises Ability to execute the accounting process -
Recording - Classifying and Summarizing.
Understanding the use of accounting
software
4 Preparation of Financial Statements with
Adjustment - ‘T’ form and vertical form of
financial statements
Detailed discussion and understanding of
various items in Schedule III
Preparation of Corporate Financial
Statements and Notes to Accounts Theoretical
discussion
and
problem
solving Detailed and in depth understanding of all
the items in the corporate financial
statements
5 Revenue recognition and measurement
Capital and revenue items
Treatment of R & D expenses
Preproduction cost
Deferred revenue expenditure etc. Theoretical
discussion
and
exercises Understanding the principles of revenue
recognition and ability to distinguish
between revenue and capital income and
expenditure and their treatment in
corporate financial statements

Sr. Content Activity Learning outcomes

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No.
6 Fixed Assets and Depreciation Accounting Theoretical
discussion
and
problem
solving Understanding different methods of
depreciation and their impact on
profitability and asset valuation
7 Evaluation and accounting of Inventory Theoretical
discussion
and
problem
solving Understanding the concepts of inventory
valuation and their effect on profit and
cost of goods sold.
8 Fund Flow Statement
Cash Flow Statement Problems
and
exercises
with
theoretical
discussion Ability to prepare a statement of changes
in financial position with respect to
working capital and cash flow.
9 Corporate Financial Reporting – Reading of
Annual Report, Presentation and analysis of
audit reports and directors report. (Students
should be exposed to reading of Annual
Reports of companies both detailed and
summarized version) Assignment
discussion Ability to read Annual Reports,
Presentation and analysis of audit reports
and directors’ report
10 Basics of Cost Accounting Theoretical
discussion Understanding basic cost concepts and
ability to prepare a simple cost sheet
11 Ethical Issues in accounting Theoretical
discussion Understanding the difference between
errors and frauds; creative accounting and
the Corporate Governance Report.

Text Books

1 Financial Accounting for Management – Dinesh D Harsolekar
2 Financial Accounting –Text and Cases – Dearden and Bhattacharyya
3 Accounting - Text and Cases – Robert Anthony, david Hawkins and Kenneth Merchant

Reference Books

1 Financial Accounting - Reporting & Analysis – Stice and Diamond
2 Full Text of Indian Accounting standard – Taxmann Publication
3 Financial Accounting for Managers – T.P. Ghosh
4 Financial Accounting – R. Narayanaswamy

Assessment

Internal 40%
Semester end 60%

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PROGRAM: MMS

Semester : I - Core
Title of the Subject / course : Business Statistics
Course Code :
Credits : 4 Duration in Hrs. : 40

Learning Objectives
1 To know statistical techniques
2 To understand different statistical tools
3 To understand importance of decision support provided by analysis techniques
4 To appreciate and apply it in business situations using caselets, modeling, cases and projects
5 To understand Managerial applications of Statistics

Prerequisites if any Basic Mathematics
Connections with
Subjects in the current
or Future courses Operations Research, Economics, Research Methodology, Quantitative
Techniques, Project Management, Financial Management, production and
operations management,

Module
Sr.
No. Content Activity Learning outcomes
1 Revision of Data
Representation, Central
Tendency and Dispersion
Kurtosis and Skewness Problem solving, cases
demonstrating typical uses
of mean, mode median,
Use of Microsoft Excel,
available software Learner will be able to apply these
basic concepts in business situations,
Analyse charts graphs to analyse
business situations
2 Probability - Axioms, Addition
and Multiplication rule, Types of
probability, Independence of
events, probability tree, Bayes’
Theorem Solving problems and
Caselets,
Writing short cases Understand the uncertainty in
business situations as probability
3 Concept of Random variable,
Probability distribution,
Expected value and variance of
random variable, conditional
expectation, Classical News
Paper boys problem(EMV,
EVPI) Problem solving ,
Creating decision tree,
cases
Understand decision under risk, use
of conditional expectation as basis
for comparison
4 Probability distributions
Binomial, Poisson, Normal Problem solving, Microsoft
excel, cases Use of distributions in Quality
control, Six sigma and process
control
5 Sampling distribution Problem solving, Microsoft
excel Importance of Central limit theorem
6 Estimation - Point estimation ,
Interval estimation Problem solving, Microsoft
Excel Understand Confidence interval as
way of hypothesis testing
7 Hypothesis testing - students t,
Chi square, Z Problem solving, Microsoft
excel, cases Use in research

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Sr.
No. Content Activity Learning outcomes
8 Analysis of variance - one way,
two way Problem solving, Microsoft
excel, cases Use in research
9 Correlation and regression
Analysis and significance Problem solving, Microsoft
excel, cases Understand Model building

Text books

1 Statistics for Management Richard Levin , David Rubin, Prentice Hall of India
2 Statistics for Managers Levine, Stephen, Krihbiel, Berenson, Pearson Education
3 Complete Business Statistics Aczel Sounderpandian, Tata McGraw Hill

Reference books

1 Statistics for Business and Economics Newbold, Carlson, Thorne, Pearson Education
2 Statistics for Business and Economics Anderson, Sweeney, Williams,
Cengage Learning
3 Data Analysis and Decision Making Albright, Winston, Zappe, Thomson


Assessment

Internal 40%
Semester end 60%

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PROGRAM: MMS

Semester : I - Core
Title of the Subject / course : Operations Management
Course Code :
Credits : 4 Duration in Hrs. : 40

Learning Objectives
1 To expose a student of Management to operations principles.
2 To understand basic operating principles in product and service industry
3 To be able to apply different analytical techniques of operations Management in different industry
sectors like hotel, hospital, mall, BPO, Airlines, manufacturing, consulting etc.

Prerequisites if any Exposure to MS -excel
Connections with Subjects
in the current or Future
courses Manufacturing Resources planning and control, Quantitative models in
Operations, Operations analytics, Operations applications and cases

Module
Sr.
No Content Activity Learning outcomes
1 Introduction to Operations
Management, applications in product
and service industry, use of
competitive advantage Lecture, examples Understand the basic concepts and
learn how to apply the same.
2 Process analysis in Industry Lectures, cases Understand the physical processes
3 Facility location Lecture, examples Understand characteristics of
equipment, machines and workflow
4 Facility layout Lecture, examples Understand characteristics of
equipment, machines and workflow
5 Inventory Management, EOQ,ABC
analysis, Discount policy Lecture, examples,
cases Understand how, when, what and
how much to order, stock and cost
implications
6 Capacity and introduction to
aggregate planning, PPC Lecture, examples,
cases Understand capacity utilization,
overall production planning and
control
7 Basics of MRP Lecture, examples,
cases Understand concept of dependency
8 Sequencing techniques
Lecture, examples, Understand and implement optimal
ordering of jobs
9 Introduction to Service Operation
management lecture, examples,
cases Understand application of operation
to services
10 Work study and method study lecture, examples
Understand measurement of time
management
11 QC and SQC lecture, examples Understand quality and control
methods, understand sources of
variation and identify them on charts,
process improvement

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Sr.
No Content Activity Learning outcomes
12 ISO systems, Value engineering and
analysis lecture Understand global standards, cost
reduction
13 Introduction to supply chain
management Lecture Understand basic concept of supply
chain
Cases and presentation

Text books

1 Theory & Problems in Production & Operations Management - S N Chary, Tata McGraw Hill
2 Production & Operations Management -Kanishka Bedi , Oxford University Press

Reference books

1 Production and Operations Management -S N Chary, Tata McGraw Hill
2 Production and Operations Management - Chunawalla & Patel, Himalaya Publishing
3 Operations Management for competitive advantage -Chase & Jacob, McGraw -Hill/Irwin

Assessment

Internal 40%
Semester end 60%

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PROGRAM ME : MMS

Semester : I - Core
Title of the Subject /
course : Managerial Economics
Course Code :
Credits : 4 Duration in Hrs : 40

Learning Objectives

1 To enable the students to understand both the theory and practice of Managerial
Economics,
2 To ensure that the students are in a position to appreciate the finer nuances of the subject .
3 To help the students in applying the knowledge so acquired in policy planning and
managerial decision making.

Prerequisites if any Nil
Connections with
Subjects in the current
or Future courses 1) This would be a pre -requisite to the second semester paper on
Business Environment, which mainly deals with
macroeconomic issues, and,
2) Both Managerial Economics and Business Environment
papers also constitute the base for studying Strategic
Management, wh ich is a University paper in the third
semester.

Module
Sr.
No Content Activity Learning outcomes
1 Introduction to Managerial
Economics:
The meaning, scope and
methods of Managerial
Economics, Dominic
Salvatore model of
application of Economics to
business decision making.
Scarcity, choice & production
possibility curve. Lecture & case
study The students should be able to
decipher, analyse and apply the
theory and practice of Managerial
Economics
2 Consumer Behavior - I:
Demand, types of demand,
factors affecting demand &
demand function. Making of
linear demand function &
linear demand curve. Law of
demand. Consumer’s surplus Lecture& case
study Students develop an understanding
of a businessman need to locate
various factors affecting demand of
his product and plan marketing &
business strategies accordingly.
Students develop an understanding
of the practical application of law
of demand.
3 Consumer behavior – II:
Concept of elasticity of
demand and its significance
for a businessman. Types of Lecture& case
study Students develop an understanding
of the various concepts and its
applications.

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Sr.
No Content Activity Learning outcomes
Elasticity – Price Elasticity of
Demand, Income Elasticity of
Demand, Cross elasticity of
demand & Promotional
Elasticity of Demand,
Demand forecasting –
features, significance &
methods
4 Supply – concept of supply,
factors affecting supply& the
law of supply
Determination of equilibrium
price :effects of changes in
demand & supply on
equilibrium price Lecture & case
studies Students should understand the
analytics of supply and demand and
its various uses.



5 Production Function:
Concept, Isoquant &Isocost
analysis Lecture and a
case study Student should get an holistic
understanding of production
economy.
6 Laws of returns to scale,
economies & diseconomies of
scale
7 Revenue Analysis, Cost
analysis and break even
analysis Lecture Students will follow the
relationship between costs,
revenues, profits and losses
8 Types of markets: perfect
competition, monopoly,
oligopoly & monopolistic
competition – features and
price determination Lectures & case
study Students will learn about the
intricacies of the various market
forms and their impact on the
economy and business.
9 Types of markets: perfect
competition, mono poly,
oligopoly & monopolistic
competition – features and
price determination Lectures & case
study Students will learn about the
intricacies of the various market
forms and their impact on the
economy and business.
10 Pricing practices: Factors
affecting pricing decision.
Marginal cost pricing, mark
up pricing, transfer pricing,
product line pricing, price
skimming and penetration
price. Lectures & cases Awareness of students about
various pricing practices.
11 • Profit management
• Role of profits in a market
economy
• Nature and measurement of
profit, profit policies
• The hypothesis of profit
maximization and it's
alternatives Lecture Students learn about the role of
profit in business.

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Sr.
No Content Activity Learning outcomes
12 • Demand for capital
• Supply of capital
• Capital Rationing
• Capital Budgeting, Net
Present Value(NPV),
Internal Rate of
Return(IRR).
• Appraising - the
profitability of projects Lecture Students should realize the
importance of the different methods
of capital budgeting as a tool of
project management.
13 Presentations by students Students should realize the
importance of the different methods
of capital budgeting as a tool of
project management.

Text books

1 Managerial Economics in a Global Economy by Dominick Salvatore
2 Managerial Economics by Suma Damodaran
3 Microeconomics for Business by Satya P Das

Reference books
1 Economics by Paul Samuelson and Richard Nordhaus : Indian Adaptation, 19th
Edition
2 Managerial Economics by Milton Spencer and Louis Siegelman
3 Managerial Economics: Concepts and Cases by Mote, Paul and Gupta

Assessment
Internal 40
Semester end 60

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PROGRAM : MMS

Semester : I - Elective
Title of the Subject / course : Effective and Management Communication
Course Code :
Credits : 4 Duration in Hrs : 40

Learning Objectives

1 In all social behavior, communication is essential in building and maintaining human
relationships.
2 In business, communication is essential for the smooth and efficient conduct of day -to-day
transactions/ activities.
3 In recent years the importance of comm unication has greatly increased as a result of the
growing complexity of businesses , as also the impact of rapid industrialization,
globalization and the advent of modern technologies.
4 English being globally the language of Management, those with good communica tion skills
in English enjoy a distinct advantage in their work and careers.

Prerequisites if any Decent working knowledge of the English language ( including
Grammar) is a must , keeping in mind that most
business/management transact ions in India and internationally are
conducted in the English language.
Connections with
Subjects in the current or
Future courses English is globally the most widely spoken language and it is the
accepted language of the business world. It is the medium of
instruction for this course, hence it impacts every subject and future
courses.

Module
Sr.
No. Content Activity Learning outcomes
1 Introduction and Theory of
Communicatio n: nature, function &
scope ; The 7 Cs of communication
2 sessions
(3 hrs) Historical background and the
development of communication;
Importance and role of
communication in everyday life
2 The communication Process:
classification , components and models
of communication;
Problems in communication (Filters) 2 sessions
(3 hrs) Mechanics behind the
communication process,
difficulties experienced in
communication
3 Channels of communication: Formal
v/s Informal, Upward, Downward,
Horizontal, Grapevine ;
Barriers to communication. 2 sessions
(3 hrs) Different types of
communication, impedance due
to extraneous factors called
“barriers”
4 Verbal and Non -verbal
communication: Listening, Kinesics,
Paralanguage, Proxemics 2 sessions
(3 hrs) Important non -verbal parameters
in communication
5 Essentials of effective verbal
communication : Voice modulation,
Tone, Pitch ,Knowledge and s elf
confidence 2 sessions (3
hrs) How to make your
communication effective and
attractive

Page 24

Sr.
No. Content Activity Learning outcomes
6 Meetings: Types; purpose.
Group Discussions: Do’s and Don’ts;
Committees: Types, Advantages and
disadvantages , effectiveness. 2 sessions (3
hrs) Communication in groups,
guidelines to improve
performance/effectiven ess in
group interactions
7 Public Speaking: Preparation, Attire,
Posture and Delivery techniques 2 sessions (3
hrs) How to become a convincing
and forceful public speaker
8 Written communication: Business
letters, Types, Essentials, Format ,
common errors.
e-mail: format , language and courtesy,
common errors. 2 sessions (3
hrs) Ways to achieve impressive and
meaningful written
communication
9 Report Writing: Types of Reports,
requirements, format 2 sessions (3
hrs) Correct and effective Report -
writing techniques
10 Communication and Culture:
Intercultural sensitivities, Business
etiquette when dealing with people
from different nationalities. 4 sessions (6
hrs) Understanding cultural diversity
and Business etiquette with
foreign clients
12 Impact of modern Technology on
Business Communication: the
paperless office, use of modern devices 2 sessions (3
hrs) Methods of effective audio -
visual communication
13 Cases, sample communications and
exercises, audio -visual presentations 2 sessions (3
hrs) Experiential learning through
audio -visual means

Text books

1 Singh Nirmal, “Business Communication : Principles, Methods & Techniques ,” Deep &
Deep Publications, Delhi.
2 Krishna Mohan & Meera Banerji , “Developing Comm unication Skills,” MacMillan.
3 Murp Murphy, Hildebrandt & Thomas, “Effective Business Communications,” McGraw Hill.
4 Taylor & Chandra, “Communication for Business: A Practical Approach,” Pearson
5 Mukherjee Hory Sankar, “Business Communication: Connecting at Work”, Oxford
University Press, 2013.

Reference books

1 Doctor & Doctor, “Business Communication,” Sheth Publishers.

2 Raman & Singh, “Business Communication,” Oxford University Press.
3 Madhukar R. K., “Business Communication,” Vikas Publishing House
4 McKay, Davis and Fanning, “Communication Skills,” B. Jain Publishers Pvt Ltd, New
Delhi .

Assessment

Intern al 40%
Semester end 60%

Page 25

PROGRAM : MMS

Semester : I - Elective
Title of the Subject / course : Business Ethics
Course Code :
Credits : 4 Duration in Hrs : 40

Learning Objectives

1 To have an in -depth knowledge of the issues concerning Morals, Values, Ideologies and
Ethics in personal, professional and business lives
2 To prepare the budding managers and entrepreneurs to develop themselves into better
corporate citizens
3 To imbibe into students the importance of fair transactions, ethical conduct and
conscientious decision making
4 To expect an Integrity -driven work place scenario from students
5 To ensure sustainability as a compulsive tool of driving Organisational Vision and
Mission
6 To have a balance between the Theoretical and practical aspects of Ethics in general
and Ethics in business in particular.

Prerequisites if any A thorough understanding of the amalgam of Class Room and
Work place driven learning of business studies.
Connections with
Subjects in the current or
Future courses 1. Perspective Management
2. Ethos in Indian Management
3. Corporate Social Responsibility
4. Organisational Behaviour

Module
Sr.
No. Content Activity Learning outcomes
1 Ethics : Types, Characteristics
Need, Theories, Merits and
Limitations.
Moral disintegration in
contemporary times and need for
it to be controlled. Discussion,
Text Book,
Electronic
Presentations Getting to know of the basis and
basics of Ethics
2 Role and Features of Business.
How Business and Ethics are to
be conjoined used integrally to
each other. Merits of using Ethics
in Business. Chanakya and Gandhi
philosophy. Discussion,
Text Book,
Electronic
Presentations The compulsive connection
between Business and Ethics. How
does it help the Business.
3,
4
&
5 Theory of Ethics. Management of
Ethics - Ethics analysis [ Hosmer
model ]; Ethical dilemma; Ethics
in practice - Ethics for managers;
Role and function of Ethical
managers - Comparative ethical
behaviour of managers; Code of Discussion,
Text Book,
Electronic
Presentations Strong knowledge of the theory and
written material on Ethics, Integrity
and Ideologies

Page 26

Sr.
No. Content Activity Learning outcomes
ethics; Competitiveness,
organizational size, prof itability
and ethics; Cost of Ethics in
Corporate ethics evaluation.
6 Business and E cology /
Environmental issues in the
Indian context and case studies.
Green Judicial Activism, Green
Tribunal ,
Economic & Environmental
Sustainability Discussion,
Text Book,
Electronic
Presentations Importance and respect for
Ecological Environment. Green
Legislations
7,
8 Compliance and Legal Aspects
of Ethics

General and Business Ethics in
particular.
Political and Legal Environment.
Indian Constitution and Ethics,
Indian Legal framework ,
Competition Law, Indian Culture
and Values, Concept of Karma,
Dharma and Good Conduct Discussion,
Text Book,
Electronic
Presentations ,
Seminar by
Legal Experts
/ NGOs,
Special
Session by
experts in
Business and
Law fields. Knowledge and respect for Law
and natural justice in business.
Appreciating the role and
importance of respecting the t enets
of Natural Law in Business.
9,
10 Environment of Ethics
Economic Environment.
Economic Growth and Business.
Relationship between Profitability
and Ethics.
Role of Chambers of Commerce
& Industry in furthering the cause
of Ethical aspects of Business.
FICCI, CII, IMC etc.
Ethics in International Scenario,
Ethics and Globalisation ,
Etiquettes and International
mores. Discussion,
Text Book,
Electronic
Presentations Role of Government , Trade Bodies,
Economy in Business Ethics.
11 Corporate Governance and
Ethics
Code of Conduct, Citizen’s
Charter, Employee Welfare,
Labour Legislations and
Privileges, Collective Bargaining,
Fair Wage, Sexual Harassment at
Workplace, Vishaka V State of
Rajasthan guidelines, Future of
Governance in Business. Discussion,
Text Book,
Electronic
Presentations

12 Live Case Studies, Projects,

Page 27

Sr.
No. Content Activity Learning outcomes
&
13 Presentations, Submission by
Students in Consultation with
Industry and Academic Faculty
mentors

Reference books
1 S. A. Sherlekar, Ethics in Management, Himalaya Publishing House.
2 Chandrashekhar, Ethics
3 Chakraborty, Business Ethics

Text books

1 W. H Shaw, Business Ethics
2 Satheesh Kumar, Corporate Governance
3 Hosmer and Richard, The Ethics of Management

Assessment

Internal 40%
Semester end 60%

Page 28

Semester : I - Elective
Title of the Subject /
course : Ecommerce
Course Code :
Credits : 4 Duration in Hrs : 40

Learning Objectives
1 To understand the Introduction to Electronic Commerce: Meaning, nature and scope
2 To understand the Business to Consumer E -commerce Applications
3 To Understand Business to Business E -Commerce and applications
4 To analysis the Electronic Payment Systems and Order Fulfillment
5 To focus on the Security Issues in E -Commerce
6 To understanding the Management Challenges and Opportunities of E - Commerce:
Prerequisites if any Basic understanding of E- Commerce
Connections with Subjects in the
current or Future courses Will connect conceptual framework to
Management Challenges and Opportunities of E -
Commerce to the business

Module
Sr.
No. Content Activity Learning outcomes
1 Introduction to Electronic
Commerce: Meaning, nature and
scope;
Channels of e - commerce;
Business applications of
e -commerce;
Global trading environment and
adoption of
e-commerce.
Business Models of E -commerce
and Infrastructure; B2B, B2C, B2G
and other models of e -commerce;
Applications of e -commerce to
supply chain
management; product and service
digitization; Remote
servicing,procurement, and online
marketing and advertising E -
commerce ,resources and
infrastructure planning Lecture 1. To understand basic concepts
of online business
2. To know insides of
Ecommerce
3. To know how technology
helps bridging gaps in
business
2 Business to Consumer E -commerce
Applications: Cataloging; Order
planning and order generation; Cost
estimation and pricing; Order Lecture &
cases

Page 29

Sr.
No. Content Activity Learning outcomes
receipt and accounting; Order
selection and prioritization: Order
scheduling, fulfilling and delivery,
Order billing and payme nt
Management; Post sales services.
3 Business to Business E -Commerce:
Need and alternative models of
B2B e - commerce; Using Public
and private computer networks for
B2B trading: EDI and paperless
trading: characteristic features of
EDI service arrangement; Internet
based EDI; EDI architectu re and
standards; Costs of EDI
infrastructure; Reasons for slow
acceptability of EDI for trading; E -
marketing – Traditional web
Promotion: Web counters; Web
advertisements. Lecture
4 Electronic Payment Systems and
Order Fulfillment: Types of
payment systems - e-cash and
currency servers, e -cheques, credit
cards, smart cards, electronic purses
and debit cards; Operational, credit
and legal risks of e - payment, Risk
management options for e -
payment systems; Order fulfillment
for e –commerce. Lecture
and cases

5 Security Issues in E -Commerce:
Security risks of e -commerce -Types
and sources of threats; Protecting
electronic commerce assets and
intellectual property; Firewalls;
Client server network security; Data
and message security; Security
tools; Digital identit y and electronic
signature; Encryption approach to
e-commerce security. Salient
provisions for Security and Privacy,
; Legal and Regulatory
Environment for e -commerce, cyber
laws in India and their limitations
Taxation and e -commerce;
Management of Risk: Introduction,
Introduction to Risk Management,
Disaster Recovery Plans, Risk
Management Paradigm

Page 30

Sr.
No. Content Activity Learning outcomes
6 Management Challenges and
Opportunities of E - Commerce:
New Business Model, Required
Changes in Business Processes,
Channel Conflicts, Ethical issues in
e –commerce.
7 Case Studies and Presentations.

Text books
1 Electronic commerce – A managerial perspectives Efraim Turban , David King , Jae
lee

Reference books
1 CIO magazine - www.cio.com
2 Technology Forecast - Price Waterhouse Coopers
3 McKinsey Quarterly - www.mckinseyquarterly.com
4 "XML Web Services Professional Projects" Authors:
GeetanjaliArora&SaiKishorePublisher: Premier Press ISBN: 1931841365
5 "Service -Oriented Architecture: A field Guide to Integrating XML and Web Services"
Author: Thomas ErlPublisher: Prentice Hall ISBN: 0 -13-142898 -5

Assessment
Internal 40%
Semester
end 60%

Page 31

PROGRAM : MMS

Semester : I - Elective
Title of the Subject / course : Organizational Behavio ur
Course Code :
Credits : 4 Duration in Hrs : 40

Learning Objectives

1
To provide students understanding how and why people behave in organizations as they do,
either as individuals or in groups and how their behaviours affect their performance and
performance of the organization as a whole.
2
to provide understanding how to effectively modify their behaviour through motivation and
leadership for enhanced performance. And also to provide understanding about related
concepts such as Org. Structure, Design and Culture.
3
To help students to under stand human behaviour in organizations and equip them to enhance
their performance as well as performance of the people reporting to them.

Prerequisites if any
Connections with Subjects in
the current or Future courses

Module
Sr.
No. Content Activity Learning outcomes
1 Introduction to OB
Lecture Understand the nature and scope of
organizational behavior at individual,
group, organizational and societal
levels
2 Personality: Meaning and
Determinants of Personality Lecture Comprehend the meaning and
determinants of personality and the
effects of perception, attitude and
values on work
3 Perception, Attitude and Value Lecture Understand the concepts of group
dynamics, team effectiveness , team
roles and conflict management
4 Motivation Concepts : Motives Lecture Distinguish between the various
theories of motivation and their
application in organizations
5 Group Behaviour and Group
Dynamics Lecture Define the concept of leadership and
distinguish between a number of
different leadership theories
6 Organisational Design: Structure, size,
technology Lecture Identify the different bases of power;
and discuss how individuals and
groups use power in organizations

7 Leadership: Concepts and skills of
leadership Lecture Understand the impact of
organizational culture and structure
on organizational behavior
8 Organisation Development Lecture Define the concept and practice of
change management and

Page 32

Sr.
No. Content Activity Learning outcomes
organizational development; with an
analytical insight related to
application of interventions
strategically.
9 Understanding of the Concept of
Defence Mechanism; Ty pes of
Defence Mechanism; Role of Defence
Mechanism in Personality, Perception
& Attitude; Significance & Relevance
of Defence Mechanism for
Interpersonal Relations and Group
Dynamics Video &
Role Play Enhanced understanding of the
behavior of superiors, peers and
subordinates especially in problem
situations and the ways to deal with
them more effectively.
10 Case Studies and Presentations

Text books

1 Any textbook of Psychology of undergraduate course (only for Defence Mechanism)
2
3

Reference books
1 Understanding Organizational Behavior – Udai Pareek
2 Organizational Behavior – Stephen Robbins
3 Organizational Behavior – Fred Luthans
4 Organizational Behavior – L. M. Prasad (Sultan Chand)
5 Organisational Behaviour – Dipak Kumar Bhattacharya – Oxford Publications
6 Organisational Behaviour – Dr Chandra sekhar Dash – International Book House Ltd
7 Organisational Behaviour – Meera Shankar – International Book House Ltd
8 Management & Organisational Behaviour – Laurie Mullins – Pearson Publications
9 Organisational Behaviour, Structure, Process – Gibson – McGraw Hill Publications
10 Organisational Behaviour – McShane – McGraw Hill Publications

Assessment

Internal 40%
Semester end 60%

Page 33

PROGRAM : MMS

Semester : I - Elective
Title of the Subject / course : Introduction to creativity & Innovation Management
Course Code :
Credits : 4 Duration in Hrs : 40

Learning Objectives
1 To make students aware of their own creative potential and the various ways that each one can
contribute to innovation in an organization context
2 To learn tools and techniques for creativity and Innovation
3 To appreciate the importance and impact of innovation in todays business context
4 To understand the process of innovation
5 To understand the various issues related to managing innovation in an organization context

Prerequisites if any
Connections with
Subjects in the current or
Future courses

Module
Sr.
No. Content Activity Learning outcomes
1 What is creativity and
innovation - importance and
impact Lecture/ small in -
class exercises  Students realize that every one is
inherently creative – and they need to
nurture this creativity
 Students understand the difference and
relationship between such terms as
creativity, invention , innovation etc
2, 3
& 4 Tools for Creativity Workshop style
activities Students are exposed to various tools and
approaches to stimulating creativity and
innovation. Some of these could include –
Viewing from Multiple (stakeholder
perspective), Lateral Thinking, 6 Thinking
Hats, Brainstorming, Use of Analogies and
metaphor, Problem reframing etc
5 Basic concepts of
Innovation ,Types of
Innovation Lecture Students are now familiar with the various
concepts and vocabulary related to
innovation – such as incremental innovation,
4Ps of innovation, Disruptive innovation ,
Innovation in products, processes,
experiences, business model etc
6 Historical perspective on
innovation in products,
processes, business etc Lecture Students begin to appreciate how
innovations have taken place over the past
several decades – the historical perspective
sensitizes them to the various drivers and
factors which led to or deterred these
innovation. These could include but not
limited to l aws, government initiatives in
terms of policy and R&D spends, technology

Page 34

Sr.
No. Content Activity Learning outcomes
available, etc. They also learn about various
milestones – and realize that a timeline
based study of any industry could help
identify triggers/opportunities for innovation
–
7,8 Over view of the Innovation
process Lecture/video eg
IDEO’s Shopping
cart video/ small
in-class exercise to
help students
actually
experience the
innovation process
– from observation
to ideation,
concept
development,
prototyping etc  Student learns the importance of each
stage of the innovation process and how
to work through each stage
 The stages understood include
contextual inquiry/ immersive study,
insight development, ideation , concept
development, prototyping , validation

9 Innovation processes and
practices in Highly
Innovative companies Lecture/Discussion Students understand how various leading
innovative companies such as IDEO, Apple,
Samsung, 3M, Google etc innovate and
develop a comparative understanding of
their approa ch , tools and techniques and
processes for innovation
10 Developing an Innovation
culture Lecture  Students understand the basic concept of
culture , the elements of and the unique
attributes of a culture for innovation
 Students realize the barriers to
innovation in an organization context
and how these could be overcome
11 Managing an Innovation
project Lecture/ case
/examples to
highlight
challenges faced in
managing
innovation Students develop and understanding of the
various problems faced in managing an
innovation project in an organizational
context and how can it be managed
effectively as a project
12
and
13 Strategic innovation
Management Lecture
 Students realize how Innovation can
provide a competitive advantage
 Students become familiar with strategic
innovation methods/ frameworks used
at a strategic level such as Blue Ocean
Strategy, Scanario planning ,
Osterwalder’s Business Model Canvas
etc
 Students realize how innovation can help
in creating Intellectual property which
can be create entry barriers for
competition
 Students also become familiar with the

Page 35

Sr.
No. Content Activity Learning outcomes
challenges of evaluating innovation
either for recognition or funding
14 Presentations & Case Studies/
15 Presentations & Case Studies/

Text books

1 Innovation management – Besant and Tidd
2 Innovation and Entreprenuership – Besant and Tidd
3 Ten Rules of Strategic Innovation – Vijay Govindrajan

Reference books
1 Ten Faces of Innovation – Tom Kelly
2 Design Lead Innovation by Prof Sten Ekman et all
3 Edward DeBono – books related to Lateral thinking, 6 thinking hats
4 The Innovator’s Dilema – Clayton Christensen
5 Business Model innovation by Osterwalder
6 The Art of Innovation – Tom Kelly


Assessment

Internal 40%
Semester end 60%

Page 36

PROGRAM : MMS

Semester : I - Elective
Title of the Subject / course : Foreign Language (Other than English) Chinese
Course Code :
Credits : 4 Duration in Hrs : 40

Learning Objectives

1 China is the world’s fastest growing economy and hasbecomes the factory of the world, also
the world’s supply chain and logistics is heavily focused towards China. China being one
of the few countries in the world which has not adopted English it becomes imperative to
learn Chinese to enable business dealings with the country.
2 Many multinationals have invest ed in China, because of the cheap labor and other such
comprehensive factors available here we can take the example of Apple which
manufactures most of its phones in China There is hardly any country that doe s not have
business dealings with China. Thereforet he advantage of learning this language is huge.
3 The course should be able to enable basic communication in Chinese so that one can
understand simple Chinese words and phrases
4 To be able to use Chines e in everyday situations such as greeting a person asking for
directions in short to be able to interact in a simple manner.
5 Carry out simple conversations with Chinese people.
6 Read and write simple phrases in pinyin (spelling Chinese words with the western alphabet)
Read signs written in Chinese and be able to read simple notices documents and articles
written in Chinese
7 Understand the elements of Chinese characters and evalu ate the advantages as well as
limitations of a pictographic writing system in contrast with western writing systems
Understand the construction of Chinese characters recognizing approximately 120 Chinese
characters as well as the radicals
8 Reflect on cultural differences and similarities between Indian and Chinese societies, for
example with regard to housing and family relationships and gender roles as well as
treatment of minorities and the elderly.

Prerequisites if any none
Connections with Subjects in the
current or Future courses none

Module
Sr.
No. Content Activity Learning outcomes
1  Course introduction.
 Chinese pronunciation and the five tones.
 Chinese sentence structure and grammar.
1sessions
3 hours
each Preparatory foundation to be
able to progress towards
learning the language
2  Simplified Chinese characters and Pinyin
Romanization system.
 Greeting and Introducing each other.
 Meeting family members.
 The verbs 姓 (xìng), 叫 (jiào), 是 (shì)
and有 (yǒu). 2 sessions
of 3 hours Able to converse in
rudimentary Chinese
Example
(你好 ! !How do you do?)
Able to make simple
inquiry

Page 37

Sr.
No. Content Activity Learning outcomes
 The adverbs 不 (bù), 也 (yě), 都 (dōu).
 The particles 的 (de).
 Usage of 二 (èr)/两 (liǎng).
 Questions ending with 吗 (ma) and 呢
(ne), questions pronouns.
 Measure words.
(你是哪国人？ Where
do you come from?)

3 Routine and everyday aspects
 Dates & Time – taking someone out to eat on
his/her birthday and inviting someone to
dinner.
 Hobbies – Talking about hobbies and would
you like to play ball?
 Visiting friends – visiting a friend’s home and
at a friend’s house.
Asking Directions
Direction and Location Words
Direction and Location Words
Comparative Sentences with
没(有) (méi{yǒu})
3 那么 (nàme) Indicating Degree
4 到(dào) + Place + 去(qù) + Action
Going to Chinatown
Seeing a Doctor
Seeing a Movie
Turning Down an Invitation
Renting an Apartment
Traveling to Beijing
Checking In at the Airport
Arriving in Beijing 3sessions
of 3 hours Have a high comfort level if
visiting China or if
entertaining Chinese visitors
to India
4  The adverbs 还 (hái) and 才 (cái).
 The particles 吧 (ba) and 了 (le).
 The conjunction 那么 (nàme).
 The modal verb 想 (xiǎng).
 The preposition 在 (zài).
 Numbers (0, 1 –100).
 Dates and time.
 Word order in Chinese.
 Alternative questions, affirmative + negative
(A-not-A) questions, questions with 好吗 (hǎo
ma).
 去 (qù) + action.
 Verb + object as a detachable compound.
一下 (yíxià) and 一点儿 (yìdiǎnr) moderating
the tone of voice 2 sessions
3 hours Learn to write simple words
5 covers the following topics:
 开学 , 宿舍，在 饭馆儿，买东西 , 选课 .
 Adverbs 真 and 难道 . 2 session
3 hours Construct simple sentences

Page 38

Sr.
No. Content Activity Learning outcomes
 Dynamic particle 了.
 Preposition 至于 .
 The 是…的… construction.
 除了 …以外 ; 再说; 得很 ; 那(么).
 一 + v; 又adj/verb, 又adj/verb.
 Emphatic 是; 无论…, 都…
 Conjunction 于是 ; adj/v+是+adj/v,
可是 /但是 …再, 又, and 还 compared.
 要么 …, 要么 ….
 Also connecting sentences, existential
sentences, conjunctions, topic -comment
sentence structure, resultative compliments.
 Words and phrases include 恐怕 (I’m afraid; I
think perhaps), 差不多 (about; roughly), 一般
(generally speaking), 不怎么样 (not that great;
just so -so), 这(就)要看 …(了) (that depends
on...) , 比如 (说) (for example), … 什么的
(…Etc.), ( 要) 不然 (otherwise), 非…不可
(have to; must), 受不了 (unable to bear), 不过
(but), 这样 (in this way
6 having students learn to write traditional or
simplified characters progressing to simple
paragraphs and essays 2 session
3 hours Be able to write simple
paragraphs or articles
7  Geography, climate, people.
 Ethnicities, religion, government.
 Chinese culture & Business etiquette.
 Cultural differences & sensitivities 1 session
3 hours Important to be able to
understand and respond to
cultural differences and
respect them

Text books
1 Integrated Chinese, Level 1, Part 1, Textbook ( website http://ic.cheng -tsui.com/)
2 Integrated Chinese, Level 1, Part 2, Textbook
3 Integrated Chinese, Level 1 Part 1 Character Workbook, 3rd Edition (Simplified &
Traditional)

Reference books
1 New Practical Chinese Reader 2 Dvd (Only) (English And Chinese Edition )Jan 1,
2005by Liu Xun
2 Practical Audio -Visual Chinese 1 2nd Edition (Book+mp3) (Chinese Edition)
Oct 1, 2008by Guo Li Tai WAN Shi Fan Da XueGuo Yu Jiao XueZhongXin
3 Colloquial Chinese: The Complete Course for Beginners (Colloquial Series) 2nd
Edition ISBN -13: 978 -0415434157 ISBN -10: 0415434157

Assessment
Internal 40%
Semester end 60%

Page 39

PROGRAM : MMS

Semester : I - Elective
Title of the Subject / course : Negotiation & Selling Skills
Course Code :
Credits : 4 Duration in Hrs : 40

Learning Objectives

1 The module will sensitize the students to the concepts and importance of Negotiations &
Selling for all functions of Management.
2 The module is designed to introduce the student s to the basic elements of the selling
3 The module will give the students a broad understanding regarding different models used
for effective selling and negotiations.
4 It also creates awareness among the students about the basic qualities, traits and skills that
they need to imbibe to be an effective management professional.


Prerequisites if any
Connections with
Subjects in the current or
Future courses

Module

Sr.
No. Content Activity Learning outcomes
1 Meaning, D efinition & Importance of
Negotiation in Management , Types of
Negotiation Developing basic understanding
of students related to Negotiation.
2 Understanding Negotiation
Framework including Legal Aspects ,
Negotiation P rocess , Skills of a
Negotiator Providing deeper insight
related to Negotiation framework
3 Negotiation Models (B ATNA , Dyad,
ZOPA , 9 Grid) & Strategies ,
Understanding Barriers to Agreement Familiarizing students
with basics of models in
negotiation and strategies
4 Introduction to Marketing & Selling
Concepts & Traits of a Successful
Salesperson Role Play on
Negotiation Introducing students to
understand the difference
between Marketing and
Selling and giving them
useful tips for succeeding in Sales
5 Understanding Successful Selling
Process & Models (7 Steps Model ) Introducing students to
understand the difference
between Marketing and
Selling and giving them useful
tips for succeeding in Sales
6 Customer Focussed Selling, Art of
Persuasion Creating awareness about
importance of customer in selling
process

Page 40

Sr.
No. Content Activity Learning outcomes
7 Selling to Various Stakeholders such
as Dealers, Suppliers, Vendors,
Channel Partners, Superiors,
Subordinates, Team - Mates & Peers Guest
Session with
industry
experts Familiarizing students with
different approaches required
For selling different stakeholders
8 Selling to Customers – B2C, B2B,
C2C, Products, Services, Intangibles
& Projects Familiarizing students with
different approaches required
for selling to different segments
of customers.

9 Strategic Selling for Start -ups Guest
Session with
industry
experts Creating awareness about
challenges and opportunities
available in Start -ups domains
10 Body Language for Negotiation &
Selling Role Plays on
Selling To enhance effectiveness of a
Salesperson by understanding
Clues provided by body
language.
11 Case Studies and Presentations

Activity: In addition to classroom teaching, the Teaching -Learning process may combine the use of
role plays, audio -visual films/aids, and management exercises with individual student, and or in
team considering appropriate cases or case -lets in the field of business domain wherever applicable.

Text book s

1 The Essentials of Negotiation – Harvard Business School Press
2 Negotiations Selling by Sameer Kulkarni – Excel Books
3 Negotiation & Selling by R. K. Srivastava – Excel Books

Reference books
1 Organizational Behavior by Fred Luthans (9th edition)
2 Managing Conflict & Negotiation by B. D. Singh – Excel Books
3 Getting to Yes by Roger Fisher & William Ury –Random House
4 Negotiation Handbook by P. J. Cleary – Printice Hall of India
5 ABC’s of Selling Skills by Charles M. Futrell – McGraw Hill
6 Sales Management Analysis and Decision Making by Thomas Ingram & Raymond
LaFarge – Published by DRYDEN
7 How to Handle Conflict & Confrontation by Peg Pickering – Natl Seminars
Publications

Assessment

a) Internal 40% 40 Marks continuous assessment
b) Semester End Examination 60% 60 Marks theory paper of 3 hours duration

Page 41

PROGRAM: MMS

Semester : I - Elective
Title of the Subject / course : IT Skills for Management and Technology Platform
Course Code :
Credits : 4 Duration in Hrs : 40

Learning Objectives
1 To have the basics practical skills of information Technology( i.e Hardware -
Software , Database, Networking, Communication Technology )with its application
and usage.

Prerequisites if any Basic understanding of IT Skills for
Management and Technology Platform
Connections with Subjects in the
current or Future courses Will connect and have application of
information technology and technology platform
skills

Module
Sr
No. Content Activity Learning outcomes
1 To, understand the conceptual
background of Hardware - Software –
(Systems Software, Application
Software and Packages )
Introduction and Fundamentals of
operating system - Windows,
Unix/Linux.
Introduction and knowledge of Internet
operations. World Wid e Web ,
Emerging communication technologies Lecture
1. To know data
analysis and database
management with
Microsoft Excel
2. To know management
of data using
Microsoft Access
3. To know how to
prepare interactive
business presentation

2 Introduction to Software Packages &
practical knowledge of
Microsoft Word
Microsoft Excel – Formulas, Graphs,
Basis statistical formulae.
Microsoft Power Point – Creating
effective presentations
Microsoft Access - Introduction to
DBMS concepts, creating a database,
Basic queries.
Tally – Journal Entry, Ledger posting,
Preparation of Balance Sheet
Emerging technology of office
Automation systems
Lab Sessions of Document
Preparation & Presentation Skills Lecture & cases
3 Practical hands on experience of
Internet and Web Technology Lecture

Page 42

Internet Technology
Understanding Websites
Understanding Domain Names &
Domain Extensions Web Server & Web
hosting
Web Designing ,Home page designing
Website Content designing, Joomla,
query, knowing & Adding Payment
Gateways, Web Hosting,
Mobile Technology & Business
On-line Business Mechanism
Hands on experience of Emerging
communication technology
Lab Sessions

4 Case Study and Practical Exercises
With Lab Sessions Lecture and cases

Text books
1 Work -study by ILO

Reference books
1 Rajaraman, V. (2004). Introduction to Information Technology.PHI.
2 Turban, Rainer and Potter (2003). Introduction to information technology.John Wiley and
sons
3 Sinha, P.K., PritiSinha (2002). Foundation of computing.BPB Publications.
4 Ram, B. (2003). Computer Fundamentals. New Age Publication

Assessment
Internal 40%
Semester end 60%

Page 43

PROGRAM: MMS

Semester : I - Elective
Title of the Subject / course : Information Technology for Management
Course Code :
Credits : 4 Duration in Hrs : 40

Learning Objectives
1 To understand the significance of information technology , conceptual framework of
networking, communication technology, database etc. for individual & business
management
2 To understand role , impact and emerging trends of information technology for
management and its application at individual ,organizational level society and similarly for
business alignment.

Prerequisites if any Basic understanding of Information Technology for
management
Connections with Subjects in the
current or Future courses Will connect conceptual framework of Information
Technology for Management at individual and
organizational level.

Module
Sr.
No. Content Activity Learning outcomes
1 Historical perspective of information
technology and business. Lecture
1. Learning of basic
concepts and
components of IT
2. Learning different
application of
computer and IT in
business
3. Application of It
across the
industries

2 Functioning of computer hardware and
software components, characteristic from
user and buyers perspectives. Lecture & cases
3 Introduction and conceptual framework of
networking & Telecommunication,
components of networking,
LAN/WAN/MAN, network topologies, and
various option of networking for business,
various medium of communication,
physical and cable less ( dial up, leased
line, satellite , V - SAT, DSL Lines , fiber
optics) Lecture
5 Role and emerging trends of information
technology
Overview of concept such as ERP,SCM,
CRM, database management, DBMS
Data warehousing, Business intelligent,
knowledge Management, E - Commerce, E -
Business, M - Commerce,
Digital Business , E-governance. Lecture and cases
6 Impact of information on business, business
alignment across the function and sectors
and society Lecture & Cases
7 Case study and presentation Lecture & Cases

Page 44

Text books
1 Information Technology for Management by Rainer , Porter and Turban.
2 Introduction to information technology byRajaramman.
3 Information technology for Management DrChandrahaunschavan& B lal

Reference books
1 E- Business: road map for success, Ravi Kolkata and Marcia Robinson.
2 Competitive strategic by Michael Porter
3 Electronic commerce – A managerial perspectives Efraim Turban , David King , Jae lee
4 Principles of information Systems by ralph stair & George Reynolds

Assessment
Internal 40%
Semester end 60%

Page 45

PROGRAM: MMS

Semester : I - Elective
Title of the Subject / course : Personal Grooming / Personal Effectiveness
Course Code :
Credits : 4 Duration in Hrs : 40

Learning Objectives

1 Identify personal thinking habits and their impact
2 Understand and address the barriers to personal effectiveness
3 Apply clear and effective communication skills
4 Develop effective time management skills and the ability to cope with stress

Prerequisites if any
Connections with
Subjects in the current or
Future courses

Module
Sr.
No. Content Activity Learning outcomes
1 Know Yourself – Self Discovery Know yourself (Your Values,
Abilities and Goals)
2 Developing a Positive Attitude and
Values Identify influences of their attitudes
towards success, achievement, and
disappointment both in personal and
professional lives
3 Grooming - Corporate Etiquette and
Manners Enhancing corporate and s ocial
Image, learning grooming basics
and personal hygiene m anagement
4 The Art of Listening An understanding of the key role
listening plays in the ability to solve
problems, work effectively with
customers, and be a valuable team
member.
5 Body Language Using body language to increase
your personal impact
6 The Art of Speaking Ability to communicate
competently in groups and
organizations
7 GD and PI Skills Augment skills related to this
important dimension of the
selection process in organizations
8 Written Business Communication Organize and present information
for maximum impact and clarity
9 CV. and Resume writing Understand and write a functional
resume , versus a chronological
resume, writing cover letters

Page 46

Sr.
No. Content Activity Learning outcomes
10 Working in Groups and Teams Enhance capabilities to lead and
succeed and for that you need to be
a good team player
11 Time Management Identify typical time -wasters and
create solutions to overcome them
12 Stress Management Ability to deal with stress and
pressure effectively
13 Career Planning How to develop a personal
development plan

Text and Reference books

1 Super Self: Doubling Your Personal Effectiveness by Charles Given
2 The 3 Pillars of Personal Effectiveness by TroelsRichte
3 The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change
by Stephen R. Covey
4 Personality Development and Soft skills by BarunMitra


Internal 40%
Semester end 60%

Page 47

No. of
Sessions
of 90
minutesNo. of
Sessions of
90 minutes
per weekContinuous
AssessmentSemester End
ExaminationTotal
MarksDuration
of Theory
PaperNo of
Credits
1Marketing Management 27 2 40 IA 60 IA 100 3hr 4
2Financial Management 27 2 40 IA 60 IA 100 3hr 4
3Operations Research 27 2 40 IA 60 IA 100 3hr 4
4Business Research Methods 27 2 40 IA 60 IA 100 3hr 4
5Human Resource Management 27 2 40 IA 60 IA 100 3hr 4
1Legal & Tax Aspects of Business 27 2 40 IA 60 IA 100 3hr 4
2Cost & Management Accounting 27 2 40 IA 60 IA 100 3hr 4
3Business Environment 27 2 40 IA 60 IA 100 3hr 4
4Ethos in Indian Management 27 2 40 IA 60 IA 100 3hr 4
5Corporate Social Responsibility 27 2 40 IA 60 IA 100 3hr 4
6Analysis of Financial Management 27 2 40 IA 60 IA 100 3hr 4
7Entrepreneurship Management 27 2 40 IA 60 IA 100 3hr 4
8Management Information Systems 27 2 40 IA 60 IA 100 3hr 4
9Developing teams & Effective leadership 27 2 40 IA 60 IA 100 3hr 4
10Intellectual Capital and Patenting 27 2 40 IA 60 IA 100 3hr 4
32UNIVERSITY OF MUMBAI , MUMBAI
Masters in Management Studies - Semester II (CBGS)
with effect from Academic Year 2016-17
UA: University Assessment IA: Internal Assessment3 ELECTIVES OUT OF 10
Total No of CreditsCORE
Sr.
No.SubjectTeaching Hours Assessment Pattern

Page 48

Sr.
No.CoreSr.
No.Electives (Any 3)
1Marketing Management 1 Legal & Tax Aspects of Business
2Financial Management 2 Cost & Management Accounting
3Operations Research 3 Business Environment
4Business Research Methods 4 Ethos in Indian Management
5Human Resource Management 5 Corporate Social Responsibility
6 Analysis of Financial Statements
7 Entrepreneurship Management
8 Management Information System
9 Developing teams & Effective leadership
10 Intellectual Capital and Patenting
1
a)
b)
Mid term Test (Min 1)
Group Presentation
Role Plays
Case Studies
Assignments
Projects
Quiz
2
3Any new elective proposed to be introduced by the Institute, apart from electives listed
in the new syllabus, need to take prior approval from Board of Management Studies of
the University in writing outlining the details of the course with learning objectives,
learning outcomes, detailed syllabus, teaching learning plan and course evaluation
procedures atelast 6 months in advance before the commencement of the semester.Proposed Revision for MMS Syllabus wef AY 2016-17 (Batch 2016-18)
Semester II
Note:
All subjects / papers for Semester II will be internally assessed by the institute. The
Criteria for the same is given below
Institute will have the discretion to select minimum 3 (three) subjects or more from
given list of 10 subjects. Total 32 credits has to be obtained. Attendance and Class Room Participation 10 Marks
Minimum 3 criteria to be picked up from the below given list

Page 49

PROGRAM : MMS

Semester : II - Core
Title of the Subject / course : Marketing Management
Course Code :
Credits : 4 Duration in Hrs : 40

Learning Objectives

1 This course work is designed to introduce the student to the basic elements of the
marketing management terms, implementation of studied term in the industry and
related process .
2 The scope of marketing management is quite broad and the students will be exposed to
the marketing concepts that will enable them to acquaint with contemporary marketing
practices .
3 This module is to learn the art and science of choosing target markets and getting,
keeping and growing customers through creating, delivering, and communicating
superior customer value.
4 This module will give the student a very broad understanding of what marketin g is all
about and the vital role that it plays in every organization, every department and every
specialization .
5 The module will help the student to identify and solve many business problems by
using a marketing perspective , as a universal concept .

Prerequisites if any
Connections with
Subjects in the current or
Future courses

Module
Sr.
No. Content Activity * Learning outcomes
1 Introduction to Marketing Concept
Evolution of Marketing from
Production to Sustainability &
Customer Orientation Students will develop basic
understanding of concepts in
the marketing with respect
to historical development of the
subject
2 Understanding the Basics:
Concept of Need, Want and Demand
Concept of Product and Brand
Business Environment in India
Demand States & Marketing Tasks
Company Orientation towards the
Market Place Making students familiar with the
Fundamental concepts and
vocabulary or practices from
business perspective in the
Organization.
3 Marketing Environment :
Marketing Environment and
Evaluation of Market Opportunities
like Services, Rural & International Understanding of the
Marketing environment to help
students to compare various
opportunities available in various
sectors.
4 Market R esearch & Marketing
Information Systems and Demand To familiarize students with
various concepts related to

Page 50

Sr.
No. Content Activity * Learning outcomes
Forecasting and Market P otential
Analysis market research and its
utility.
5 Consumer Buying Process &
Organizational B uying Behaviour Helping students to focus on
Important issues related to
success in consumer buying
behavioural process vis a vis
organizational buying
behaviour process.
6 Pillars of Marketing - Market
Segmentation, Target M arketing ,
Positioning & Differentiation Imparting knowledge of
various important marketing
concepts.
7 Marketing Mix and Product D ecisions
– Product Life C ycle, & Brand Various practices related to
The important aspects of
marketing in decision Making
8 New Product Development P rocess Understanding mechanism
of developing a new product
related process
9 Pricing Decisions To understand the pricing
dynamics being practiced by
the organizations in different
Sectors
10 Distribution D ecisions – Logistics &
Channel Decisions (Retail, E -
commerce, etc.) Understanding of operational issues
in order to support marketing -
process
11 Promotion D ecisions – Integrated
Marketing Communications Concept :
Advertising, Sales Promotions, Public
Relations, Direct Marketing;
Communication T ools To familiarize students with
various concepts related to
Communication Design
Process in effective marketing
practices
12 Personal Selling & Sales Management To understand the important
aspects direct marketing in
the Changing circumstance with the
help of latest development
13 Overview of Marketing Strategies:
BCG, Ansoff, GE, Shell Model, Porter
Generic Model, 5 Forces Model, PLC,
7s Model of Marketing, A Little
Model, Value Chain Model To make students understand basics
of various models and their
application in their field of work
14 Case Studies and Presentations

*Activity : In addition to classroom teaching, the Teaching -Learning process may combine the use
of role plays, audio -visual films/aids, and management exercises with individual student, and or
in team considering appropriate cases or case -lets in the field of business domain wherever
applicable.

Page 51

Text books

1 Marketing Management (A South Asian Perspective) by Philip Kotler, Kevin Lane Keller,
Abraham Koshy & Mithileshwar Jha, Pearson Education
2 Marketing Management by R. Varshney, S. Chand
3 Marketing Management by Rajan Saxsena, Tata McGraw Hill

Reference books
1 Basic Marketing by Jr., William Perreault, Joseph Cannon and E. Jerome McCarthy
2 Marketing Management – Planning, Implementation and Control by V.S. Ramswamy and
S. Namakumari , McMillian
3 Business Marketing Management by M. Hutt, Cengage Learning

Assessment

a) Internal 40% 40 Marks continuous assessment
b) Semester End Examination 60% 60 Marks theory paper of 3 hours duration

Page 52

PROGRAM: MMS

Semester : II - Core
Title of the Subject / course : Financial Management
Course Code :
Credits : 4 Duration in Hrs. : 40

Learning Objective

1
2 To gain in -depth knowledge of corporate finance and understand the functions of finance management.
Students should learn to analyze corporate financial statements and other parts of the annual report.

Prerequisites if any Knowledge of financial accounting
Connections with
Subjects in the current or
Future courses This will work as the basic subject for the elective subjects coming in the second
year

Module
Sr.
No. Content Activity Learning outcomes
1 Objective of financial management
Functions and decisions of financial management
Indian Financial system - Functions of the financial
system; Financial Assets; Financial markets;
Financial intermediaries; Regulatory system Lecture
and
theoretical
discussion Understanding the basic concepts
of corporate finance and Indian
financial system
2 Financial performance analysis using Ratio
Analysis Lecture,
exercises
and
assignment Ability to analyse the financial
statements of companies using ratios
3 Working Capital Management - Estimation and
Financing
Inventory Management
Receivables Management
Cash Management Lecture,
exercises
and case
discussion Ability to calculate the working
capital requirements; analyse
working capital policies and
understanding operating and cash
cycle
4 Financial Planning and Forecasting
Meaning and importance of financial planning
Approaches to financial planning
Preparation of Pro -forma Income Statement and
Balance Sheet
Computation of external financing requirements Lecture
and
exercises Ability to prepare pro -forma
financial statements and calculate the
EFR
5 Investment (Project) identification, feasibility
analysis with sensitivities, constraints and long
term cash flow projection
Capital Budgeting and Investment Decision
Analysis Lecture,
exercises
and case
discussion Ability to use various evaluation
techniques like NPV, IRR, PI,
payback period etc. for evaluating
capital expenditure decision
6 Sources of Finance - Short Term and Long Term Theoretical
discussion Understanding the features and
characteristics of various financing
options
7 Theory of capital structure: Net income approach;
Net operating income approach; MM approach;
Traditional approach Lecture
and
exercises Understanding different capital
structure theories and the impact of
D/E ratio on EPS

Page 53

Sr.
No. Content Activity Learning outcomes
8 Capital Structure Planning and Designing capital
structure based on EBIT and EPS/MPS approach
Factors affecting capital structure Lecture
and
exercises Ability to design the optimal capital
structure
9 Capital Structure Planning and Leverage Analysis:
Operating, financial and total
Capital Structure Planning and cost of capital Lecture
and
exercises Ability to calculate DOL, DFL and
DCL
10 Dividend Policy: Factors affecting dividend
policy decision;
Dividend decision models; Walter model; Gordon
model; MM approach Lecture
and
exercises Understanding the impact of
dividend payout ratio and retention
ratio on company’s financial position

Text Books

1 Financial Management – M.Y. Khan and P.K. Jain
2 Financial Management – Prasanna Chandra

Reference Books

1 Financial Management – I. M. Pandey
2 Principles of Corporate Finance – Myers and Brealey
3 Fundamentals of Financial Management – James Van Horne
4 Financial Management: theory and practice – Brigham Eugene F; Ehrhardt, Michael C.

Assessment

Internal 40%
Semester end 60%

Page 54

PROGRAM : MMS

Semester : II - Core
Title of the Subject / course : Operations Research
Course Code : For Office use
Credits : 4 Duration in Hrs : 40hrs

Learning Objectives

1 To know optimizing techniques
2 To understand its use in decision making in business
3 To Identify and dev elop operational research model from realsystem
4 To appreciate the mathematical basis for business decision making

Prerequisites if any Statistics for management , Operations and production
management, economics
Connections with
Subjects in the current or
Future courses Project Management, Quantitative Techniques,

Module
Sr.
No. Content Activity Learning outcomes
1 Linear Programming -
Formulation, Solution by
graph, Simplex , Duality,
post optimality and
Sensitivity Analysis Use of Solver / similar
software for decision
making , cases in various
scenarios of management Understand application in
business.
Data Envelopment Analysis as
extension of LPP model
2 Transportation problem
with special cases Use of Solver/ similar
software for decision
making, cases in various
scenarios of management Understand special cases of
LPP and apply in appropriate
situation
3 Assignment Problem with
special cases Use of Solver/ similar
software for decision
making, cases in various
scenarios of management Understand special case of LPP
and apply in appropriate
situation
4 Game theory - Zerosum
games Use of Solver/ similar
software for decision
making, cases in various
scenarios of management Understand Competitive
environment of business
5 Decision Theory - Under
Risk, Uncertainty,
decision tree Use of Solver/ similar
software for decision
making, cases in various
scenarios of management Understand project
management techniques
6 Waiting lines model -
(M|M|1):(FIFO|∞|∞) with
cost implication Use of Solver/ similar
software for decision
making, cases in various
scenarios of management Understand queue model as a
measure of performance of
system
7 Simulation - queue
system, inventory and
demand simulation Create models in
Microsoft Excel In want of assumption s of the
model a working system can be
created

Page 55

Text books

1 Operation Research – AN introduction - HamdyTaha, Prentice Hall Of India
2 Quantitative Techniques in Management -N D Vo hra, Tata McGraw Hill
3 Operations Research Theory and Applications - J K sharma, Macmillan Business books

Reference books
1 Principles of Operations Research –Wagner, Prentice Hall of India
2 Operations Research - Hilier, Liberman, Tata McGraw HIll
3 An introduction to Management Science – Anderson Sweeney Williams, Cengage Learning

Assessment

Internal 40%
Semester end 60%

Page 56

PROGRAM : MMS

Semester : II
Title of the Subject / course : Business Research Methods
Course Code :
Credits : 4 Duration in Hrs : 40

Learning Objectives
1 To understand the importance of research and various methods that researcher used to
investigate problems
2 Applying Modern Analytical tools for Business Management Decisions
3 To derive strategies from the research
4 To understand the challenges in collecting the data collection and analysis
5 To interpret the data to make meaningful decisions.

Prerequisites if any
Connections with
Subjects in the current or
Future courses

Module
Sr.
No. Content Activity Learning outcomes
1 Introduction to
Research Lecture Meaning of research; Types of research -
Exploratory research, Conclusive research;
The process of research; Research
applications in social and business sciences;
Features of a Good research study.
2 Research Problem
and Formulation of
Research
Hypotheses Lecture Defining the Research problem; Management
Decision Problem vs Management Research
Problem; Problem identification process;
Components of the research problem;
Formulating the research hypothesis - Types of
Research hypothesis; Writing a research
proposal - Contents of a research proposal and
types of research proposals.
3 Research Design Lecture Meaning of Research Designs; Nature and
Classification of Research Designs;
Exploratory Research Designs: Secondary
Resource analysis, Case study Method, Expert
opinion survey, Focus group discussions;
Descriptive Research Designs: Cross -
sectional studies and Longitudinal studies;
Experimental Designs, Errors affecting
Research Design
4 Primary and
Secondary Data Field Work Classification of Data; Secondary Data: Uses,
Advantages, Disadvantages, Types and
sources; Primary Data Collection:
Observation method, Focus Group
Discussion, Personal Interview method

Page 57

Sr.
No. Content Activity Learning outcomes
5 Attitude
Measurement and
Scaling Lecture Types of Measurement Scales; Attitude;
Classification of Scales: Single item vs
Multiple Item scale, Comparative vs Non -
Comparative scales, Measurement Error,
Criteria for Good Measurement
6 Questionnaire
Design Lecture Questionnaire method; Types of
Questionnaires; Process of Questionnaire
Designing; Advantages and Disadvantages of
Questionnaire Method
7 Sampling and Data
Processing Case Study and
SPSS / Excel Sampling concepts - Sample vs Census,
Sampling vs Non Sampling error; Sampling
Design - Probability and Non Probability
Sampling design; Determination of Sample
size- Sample size for estimating population
mean, Determination of sample size for
estimating the population proportion
Data Editing - Field Editing, Centralized in
house editing; Coding - Coding Closed ended
structured Questions, Coding open ended
structured Questions; Classification and
Tabulation of Data.
8 Univariate and
Bivariate Analysis
of Data SPSS Lab / Excel Descriptive vs Inferential Analysis,
Descriptive Analysis of Univariate data -
Analysis of Nominal scale data with only one
possible response, Analysis of Nominal scale
data with multiple category responses,
Analysis of Ordinal Scaled Questions,
Measures of Central Tendency, Measure s of
Dispersion; Descriptive Analysis of Bivariate
data
9 Testing of
Hypotheses Analyzing
Primary Data Concepts in Testing of Hypothesis – Steps in
testing of hypothesis, Test Statistic for testing
hypothesis about population mean; Tests
concerning Means - the case of single
population; Tests for Difference between two
population means; Tests concerning
population proportion - the case of single
population; Tests for difference between two
population proportions.
10 Chi-square Analysis Analyzing
Primary Dat a Chi square test for the Goodness of Fit; Chi
square test for the independence of variables;
Chi square test for the equality of more than
two population proportions
11 Analysis of
Variance Lecture and
Analyzing
Primary Data Completely randomized design in a one -way
ANOVA; Randomized block design in two
way ANOVA; Factorial design
12 Research Report
Writing and Ethics
in research Lecture Types of research reports – Brief reports and
Detailed reports; Report writing: Structure of
the research report - Preliminary section, Main
report, Interpretations of Results and

Page 58

Sr.
No. Content Activity Learning outcomes
Suggested Recommendations; Report writing:
Formulation rules for writing the report:
Guidelines for presenting tabular data,
Guidelines for visual Representations.
Meaning of Research Ethics; Cl ients Ethical
code; Researchers Ethical code; Ethical Codes
related to respondents; Responsibility of
ethics in research
13 Presentation /
Report PowerPoint

Text books
1 Business Research Methods – Cooper Schindler
2 Research Methodology Methods & Techniques – C.R.Kothari
3 Statistics for Management – Richard L Levin

Reference books
1 D. K. Bhattacharya: Research Methodology (Excel)
2 P. C. Tripathy: A text book of Research Methodology in Social Science(Sultan
Chand)
3 Saunder : Research Methods for business students (Pearson)
4 Marketing Research –Hair, Bush, Ortinau (2nd edition Tata McGraw Hill)
5 Business Research Methods – Alan Bryman& Emma Bell – Oxford
Publications
6 Business Research Methods – Naval Bajpai – Pearson Publications

Assessment
Internal 40%
Semester end 60%

Page 59

PROGRAM : MMS

Semester : II - Core
Title of the Subject / course : Human Resource Management
Course Code :
Credits : 4 Duration in Hrs : 40

Learning Objectives

1 To prepare a student for a career in industry and services.
2 To facilitate learning in modern concepts, techniques and practices in the management of
human resources
3 To expose the student to different functional areas of Human Resource Management to
enhance the effectiveness.

Prerequisites if any
Connections with
Subjects in the current or
Future courses

Module

Sr.
No. Content Activity Learning outcomes
1 Human Resource
Management
Lecture Apply the theoretical and practical aspects of
human resource management to formulate
strategies that will enable organizations to
achieve both operational and strategic goals
related to the organization’s human capital.
2 Organization of Personnel
Functions Lecture Understand the scope of HRM and its
relationship to other social sciences
3 Manpower Planning
Lecture Study the personnel function with respect to its
organization , polices and responsibilities in an
organization
4 Motivating Employees –
Lecture Understand the importance and the process of
man power planning, the process of job
analysis, compare and contrast methods used
for selection and placement of human
resources.
5 Performance Appraisal
Systems
Lecture Understand the application of the theories of
motivation , explaining the difference between
internal and external equity in terms of
monetary and non -monetary rewards and
recognition
6 Training & Development –
Lecture Discuss the importance and process of
performance management, organizational
strategic planning and succession planning.
7 Organisation Development –
Lecture Describe the steps required to analyze needs ,
develop and evaluate an employee training and
development programs in organizations

Page 60

Sr.
No. Content Activity Learning outcomes
8 Management of
Organizational Change Lecture Define the concept and practice of change
management and organizational development;
with an analytical insight related to application
of OD interventions strategically
9 HRD Strategies for Long
Term Planning & Growth Lecture
10 Case Studies and
Presentations

Text books

1 Human Resource Management – P.SubbaRao
2

Reference books
1 Personnel Management – C.B. Mammoria
2 Dessler: Human Resource Management(Prentice Hall India)
3 Personnel/Human Resource Management: DeCenzo& Robbins (Prentice Hall India)
4 D. K. Bhattacharya: Human Resource Management (Excel)
5 VSP Rao – Human Resource Management(Excel)
6 Dessler: Human Resource Management(Prentice Hall India)
7 Personnel/Human Resource Management: DeCenzo& Robbins (Prentice Hall India)
8 Gomez: Managing Human Resource (Prentice Hall India)
9 Human Resource Management – Dr P Jyothi and Dr D.N Venkatesh – Oxford
Publications

Assessment
Internal 40%
Semester end 60%

Page 61

PROGRAM: MMS

Semester : II - Elective
Title of the Subject / course : Legal Aspects of Business & Taxation 100 Marks
Course Code :
Credits : 4 Duration in Hrs. : 40

Learning Objective

1
2 To learn about the important provisions of some of the important business laws
To get exposure to important provisions of Indian Income Tax Act and Indirect Taxes

Prerequisites if any None
Connections with
Subjects in the current or
Future courses Students in all the specialisations must have a minimum knowledge of important
business laws. The applications of law will be in many subjects they will study in
the second year

Module
Sr.
No. Content Activity Learning outcomes
1 The Indian Contract Act, 1872 Lecture and case
law discussion Understanding the law and concepts of
parties to the contract, consideration and
other legal concepts related to a Contract

2 The Sales of Goods Act, 1930 Lecture and case
law discussion Understanding the meaning of sale of goods
and the rights and duties of vendor and
consumer under the Act.

3 The Negotiable Instruments Act,
1881 Lecture and case
law discussion Understanding various negotiable
instruments available under the Act.

4 The Consumer Protection Act, 1986 Lecture and case
law discussion Understanding the rights and duties of
consumers under the Consumer Protection
Act

5 The Companies Act, 2013 Lecture and case
law discussion Understanding the requirements of forming a
company under different categories and the
importance of MOA, AOA and Prospectus.
6 Introduction to IPR Laws
a) The Copy Right Act, 1957
b) The Patents Act, 1970
c) The Trade Marks Act, 1999 Lecture and case
law discussion Understanding the meaning and definition of
intellectual property, types of intellectual
property and the safeguards available
through law against violation of intellectual
property rights.
7 Indian Income -tax Act, The Finance
Act Lecture Understanding the framework of Indian
Income Tax Act with concepts of tax slabs,
TDS, etc.
8 Computation of Total Income and
Determination of Tax Liability –
individuals and Companies Conceptual
discussion and
practical problem
solving Ability to compute the income tax and tax
liability of various assesses based on
different cases.

Page 62

Sr.
No. Content Activity Learning outcomes
9 Indirect Taxes – Central Excise Act Lecture and case
laws Getting clarity on concepts of Indirect taxes,
manufacturing, excisable goods,
classification of goods, valuation of goods
and CENVAT

10 Indirect Taxes – Customs Act Lecture and case
laws Understanding the scope and coverage of
Customs Act. Students should be clear about
the types of customs duties and the
classification and valuation of goods.

11 Indirect Taxes – Maharashtra Value
Added Tax Lecture and case
laws Understanding the difference between
MVAT and State Sales tax and the tax slabs
and exemptions in the Act.

12 Indirect Taxes – Service Tax Lecture and case
laws Understanding the applicability of service tax
and the tax slabs applicable.

Text Books
1 Legal Aspects of Business – Akhileshwar Pathak
2 Students Guide to Income Tax – Monica singhania and VinodSinghania
3 Students Guide to Indirect Tax Laws – Monica Singhania and VinodSinghania

Reference Books
1 Legal Aspects of Business – David Albuquerque
2 Business Law for Managers – S.K. Tuteja
3 Business Law – N.D. Kapoor

Assessment

Internal 40%
Semester end 60%

Page 63

PROGRAM: MMS

Semester : II – Elective
Title of the Subject / course : Cost and Management Accounting 100 Marks
Course Code :
Credits : 4 Duration in Hrs. : 40

Learning Objective

1 To understand the basic cost concepts and techniques of analyzing cost to have better management
control and decision making

Prerequisites if any
Connections with
Subjects in the current or
Future courses This subject would provide basic understanding of cost and cost accounting
which would help students in some of the advance subjects in all the disciplines in
the second year

Module
Sr.
No Content Activity Learning outcomes
1 Introduction to Cost and Management Accounting
Distinction and relationship among financial
accounting, cost accounting and management
accounting
Role of Cost in decision making
Analysis and classification of cost Theoretical
discussion Understanding the concepts
related to Financial, Cost and
Management Accounting
2 Elements of cost - Materials, Labour and
Overheads
Allocation and apportionment of overheads Discussion and
Exercises Understanding the difference
between direct and indirect cost as
well as apportionment and
allocation of cost
3 Preparation of Cost Sheet Exercises Ability to prepare the cost sheet
4 Introduction to different costing techniques;
Methods of costing – with special reference to job
costing, process costing, services costing Theoretical
discussion and
exercises Understanding the computation
methods of cost under various
costing methods
5 Marginal Costing and Cost -Volume -Profit
Analysis, Marginal costing versus absorption
costing, Computation of breakeven point, margin
of safety and P/V Ratio Differential Costing and
Incremental C osting Theoretical
discussion and
problem
solving Ability to make decisions using
marginal cost concept and
calculate BEP and Margin of
safety
6 Budgeting and Budgetary Control
Concept of budget, budgeting and budgetary
control, Types of budget Discussion and
exercises Ability to prepare various types of
budgets and analyze the functional
as well as the master budgets
7 Standard Costing and Variance Analysis Discussion and
exercises Ability to set a benchmark and
calculate and analyze variances
8 Responsibility Accounting and Transfer Pricing Theoretical
discussion Understanding various
responsibility centres and different
transfer pricing methods for
setting interdepartmental price

Page 64

Sr.
No Content Activity Learning outcomes
9 Activity Based Costing & Activity Based
Management Discussion and
exercises Understanding the concepts and
application of activity based
costing
10 Target Costing Discussion and
exercises Ability to calculate the selling
price based on pre -determined
targets
11 Lifecycle Costing Discussion and
exercises Ability to calculate the cost of a
product as it moves through the
various phases of its life cycle
12 Environmental Costing Discussion and
exercises Ability to trace the direct costs and
allocate indirect costs to present
information on social and
environmental costs and benefits
13 Service Costing Discussion and
exercises Ability to set up a cost sheet for
service industry.

Text Books

1 Cost Accounting for Managerial Emphasis – Horngren, Datar, Foster
2 Management Accounting – Robert Kaplan, Anthony A. Atkinson
3 Cost and Management Accounting – Ravi. M. Kishore

Reference Books

1 Management Accounting for profit control – I. W. Keller, W. L. Ferrara
2 Accounting & Finance for Managers – T P Ghosh
3 Management Accounting – Paresh Shah – Oxford Publications
4 Cost Accounting – Jawaharlal and SeemaSrivastava
5 Management and Cost Accounting – Colin Drury

Assessment

Internal 40%
Semester end 60%

Page 65

PROGRAM ME :MMS
Semester : II
Title of the Subject /
course : Business Environment
Course Code :
Credits : 4 Duration in Hrs : 40

Learning Objectives

1 To sensitize the students to the multi -faceted environment of business.
2 to enable them to appreciate the finer nuances of the environment , and,

3 to improve their ability to operate effectively in the contemporary globalized world as
managers or entrepreneurs

Prerequisites if any Nil
Connections with
Subjects in the current or
Future courses 1: It would also deal with macroeconomic issues, and, thus
become an essential sequel to Managerial Economics dealing
with microeconomics in Semester I, and,
2: it would be an essential pre -requisite to the University paper
on St rategic Management in Semester III.

Module
Sr.
No
. Content Activity Learning outcomes
1 Business environment - definition, nature
and scope, distinction between internal
and external environment of business,
limitations of environmental analysis. Lecture The students should be able to
decipher, analyse and understand
the environment of business.
2 Socio -cultural environment of business:
elements of culture, the impact of culture
on business, multiculturalism Lecture
and a case
study The students should be able to
decipher, analyse and understand
the environment of business.
3 Political environment of business: The
State and it's branches, political ideals
including liberty, equality, fraternity and
tolerance. The politics of coalition
governments Lecture
and a case
study The students should be able to
decipher, analyse and understand
the environment of business.
4 Regulatory environment of business,
including the need for effective
regulation and governance as well as the
ingredients of a good system of
regulation Lecture The students should be able to
decipher, analyse and understand
the environment of business.
5 Regulatory environment of business,
including the need for effective
regulation and governance as well as the
ingredients of a good system of
regulation Lecture The students should be able to
decipher, analyse and understand
the environment of business.

Page 66

6 Ecological issues and sustainable
development -- Do -- The students should be able to
decipher, analyse and understand
the environment of business.
7 National Income: Growth and
development. Interconnectivity between
macroeconomic variables & Business
Cycles .
The concept of Inclusive growth
Subsidies, JAM (Jandhan, Aadhar and
Mobile) and the "Make in India
Campaign ”. Lecture Student s should be able to
understand the need for various
campaigns and also the impact of
changes in the various
macroeconomic variables on
economy as well as on business.
8 Money and Banking: including money
supply, demand for money, credit
creation . Lecture Student s should be able to
understand the need for various
campaigns and also the impact of
changes in the various
macroeconomic variables on
economy as well as on business
9 Central Banking and Monetary Policy:
instruments of credit control, objectives
of mon etary policy . Inflation : the
concept , demand pull, cost push
inflation. Inflation & monetary policy Lecture Student s should be able to
understand the various instruments
of credit control, and its impact on
economy and business .
10 Budget, budgetary deficit, fiscal deficit
and fiscal policy: aims, objectives and
efficacy. Lecture
and a case
study Student s will develop
understanding about the Union
Budget and its impact on the
various sectors
11 The LPG model (Liberalisation,
Privatization and Globalisation) : genesis,
features, problems and prospects Lecture Student s should develop an
understanding of the opportunities
& challenges of the p olicies relating
to LPG with reference to business .
12 Balance of Payments. International trade
blocks, IMF, IBRD, WTO. Lecture Students should develop a holistic
understanding of the external sector
as well as multilateral organization.
13 Presentations by students Students should develop a holistic
understanding of the external sector
as well as multilateral organization

Page 67

Text books

1 Economics by Paul Samuelson and Richard Nordhaus: Indian Adaptation, 19th edition
2 Indian Economy by Mishra and Puri
3 Macroeconomics for Management students by A. Nag

Reference books
1 Business Environment and Public Policy by R A Buchholz
2 Economic Survey by Ministry of Finance, Government of India - Different issues
3 World Development Report by the World Bank - different issues

Assessment

Internal 40%
Semester end 60%

Page 68

PROGRAM : MMS

Semester : II - Elective
Title of the Subject / course : Ethos in Indian Management
Course Code :
Credits : 4 Duration in Hrs : 40

Learning Objectives

1 To sensitize students to Indian culture and value systems and the impact of this on
management thinking and action
2 To increase the level of awareness of the thought leadership emanating from India and
understand its relevance in modern times
3 To bring to focus importance of ethical and responsible behavior on the part of young
managers

Prerequisites if any
Connections with Subjects in
the current or Future courses

Module
Sr.
No. Content Activity Learning outcomes
1 What is Indian
Ethos ? Prior study and group
discussions To understand the distinctive
characteristics of the Indian ethos
2 Values Deriving values from ancient
scriptures To understand the role of human
values and professional values in our
decisions and everyday life and
business
3 Management of
Self Learning from ancient
philosophies and spiritual
wisdom To have an awareness of ways for
Anger management and Stress
Management .
To know the concepts of ‘ Total
Quality of the Mind ’.
4 Religion To study the basic principles of
different religions and their
similarities.

Case studies of modern day
practices for diversity. To know the basic tenets and
historical roots of the religions
followed by people in India.

To know the meeting
points/commonalities between
religions .

To appreciate diversity and pluralism
in organization s and societ y
5 The concept of
Dharma
The concept of
Karma Study the traditional
understanding of the concepts .
Modern business Case studies
revolving around these concepts To know the meaning of corporate
dharma and corporate karma .
To understand the significance of
Ethics as part of the Indian ethos .
6 Kautilya’s
Principles Study the principles and find
their modern relevance and
application To understand the relevance of
Kautilya’s principles in terms of the
role of the leader in today’s times

Page 69

Sr.
No. Content Activity Learning outcomes
7 Leadership Study the leadership and
management preachings from
the epics of Ramayana and
Mahabharata To understand the responsibilities of
leadership
8 Social
Responsibility,
Sustainable
Development
Giving,
Trusteeship
concept of
Mahatma Gandhi Research on the traditional
importance of ‘Social
Responsibility’
Case studies on Sustainable
Development To understand the essence of the
Trusteeship concept of Mahatma
Gandhi .
To understand modern day practices
of sustainable development around
the world .

9 The Constitution
of India –
Preamble of the
Constitution,
Fundamental
Duties mentioned
in Chapter IV A -
Article 51 A Discussion on current affairs /
episodes and approach towards
them To understand and internalize the
concepts and meanings of the core
message in the Preamble and in the
Fundamental Duties laid in the
Constitution . To objectively and
progressively analyze current issues,
challenges and solutions affecting
today’s Indian society and Indian
industry .

Text books

1 Management and the Indian Ethos by G. D. Sharma
2 Ethics, Indian Ethos and Management by S. Balachandran, K. C. R. Raja, B. K. Nair
3 Indian Ethos for Modern Management by G. R. Krishna
4 Indian Ethos and Values for Managers by N. M. Khandelwal

Reference books
1 Towards the optimal organizations (Indian Culture and Management) by Rayen Gupta
2 The seven spiritual Laws of Success by Deepak Chopra
3 Gandhi, CEO: 14 Principles to Guide & Inspire Modern Leaders by Alan Axelrod
4 My Experiments with Truth by M. K. Gandhi
5 The India Way by Peter Cappelli, Harbir Singh, Jitendra Singh and Michael Useem
6 Blending the best of the East and the West in Management education by SubhirChowdhury
7 India’s contribution to Management: Pravir Malik (Sri Aurobinds Institute of Research in
Social Sciences, pondicherry)
8 Vedic management by Krishna Saigal
9 Philosophies of Gandhi, Tagore and Kabir
10 Speeches by great Indians from history
11 Poems written by Rumi

Assessment

Internal 40%
Semester end 60%

Page 70

PROGRAM : MMS

Semester : II - Elective
Title of the Subject / course : Corporate Social Responsibility
Course Code :
Credits : 4 Duration in Hrs : 40

Learning Objectives

1


A fundamental assumption of Ethics & Social Responsibility is that organizations exists
in uncertain, changing environment and continually confront new challenges and
problems. Managers must find solutions to these concerns if organizations are to
survive, prosper and perform effectively.

Prerequisites if any
Connections with
Subjects in the current or
Future courses

Module
Sr.
No. Content Activity Learning outcomes
1. Corporate Social Responsibility (CSR) –
Meaning and Scope Case
Study 1. To have a good
understanding of the
different ways in which
CSR can be managed
effectively and integrated
throughout an organization
and acquire the practical
skills to develop, manage
and measure the impact of a
CSR strategy.
2. Understand the ways in
which CSR interventions
can be planned,
implemented, monitored
and evaluated in an
organization
3. Create an integrated
approach to embed CSR
within the core business
and culture of an
organization
4. Comprehend the ways in
which CSR can make
meaningful contribution to
a sustainable culture within
an organization 2. CSR Models Case
Study
3. CSR and Business Ethics Case
Study
4. Role of Institutions in CSR Case
Study
5. Environmental Aspect of CSR:
Environmental Issues for India and the
world(Global Warming, Waste Disposal &
Pollution) and CSR Efforts of Indian
Companies for mitigation of these problems Case
Study
6. CSR and Corporate Sustainability:
Introduction to Sustainability; Sustainability
and its Challenges Case
Study
7. Global CSR Case
Study
8. Understanding Framework for Rating CSR:
Global Reporting Initiatives, ISO 26000 Case
Study
9. Project on CSR Case
Study

Page 71

Text books

1 MadhumitaChatterji , Corporate Social Responsibility , Oxford University Press.
2 Krishnamoorthy : Environmental Management (Prentice – Hall India)

Reference books
1. Michael Blowfield and Alan Murray, Corporate Responsibility , Oxford University
Press.

Assessment

Internal 40%
Semester end 60%

Page 72

PROGRAM: MMS

Semester : II - Elective
Title of the Subject / course : Analysis of Financial Statements
Course Code :
Credits : 4 Duration in Hrs. : 40

Learning Objective

1 To understand the advanced tools used in financial statement analysis and financial reporting. Students
should learn to do in -depth analysis of the performance of a company

Prerequisites if any Financial Accounting and Financial Management
Connections with
Subjects in the current or
Future courses This subject will form the base for many advanced subjects in finance in the
second year

Module

Sr.
No. Content Activity Learning outcomes
1 Economy -Industry -Company
Analysis
Top-down and bottom up approach
Different macro -economic variable
Inflation rate
Interest rates
Commodities exchange rates and their
impact on equity markets Theoretical
discussion Understanding the macro factors
affecting company’s performance
2 Cash Flow Analysis
Measuring operating / financing and
investing cash flows
Cash flows and life cycle state of a
company
Cash flows and financial flexibility
(linkages to dividend policy and over
retention of profits) Theoretical
discussion and
problem solving Ability to measure the f inancial health
of a company using cash flow analysis
3 Assessing Business Performance
Operational efficiency ratios (gross
profit, net profit margins and various
turnover ratios)
Liquidity rations – current ratio, acid
test ratio
Profitability ratios, valuation ratios
EPS/ROE/ROCE/Total shareholder
returns, linkages between ROE &
ROCE & optimal capital structure and
determinants of PE multiple, price to
book value, EV/EBDITA multiple.
EVA, MVA
Theoretical
discussion and
problem solving Ability to measu re the financial health
of a company using on ratio analysis

Page 73

Sr.
No. Content Activity Learning outcomes
4 Industry Specific Ratios
Analysis of Performance of a FMCG
company
Analysis of performance of an IT
company
Analysis of performance of a banks
under CAMEL framework Industry specific
assignments and
discussion Ability to do the ratio analysis to
measure the financial health of
companies in specific industry sectors
5 Free Cash flows to Equity / Firm
Capitalization leasing expense and
R&D expenditure, correct treatment
for amortization expense and deferred
taxes
Measuring correct ROE & ROC after
adjusting for inter -corporate
investments. Implication of the above
mentioned adjustments on
fundamental valuations / company
and PE or Price / Book Value or
EBDITA multiple. Theoretical
discussion and
exercises Understanding the mechanism of
calculating cash flow and specific ratios
after considering some special items in
financial statements
6 Forecasting FCFE / FCFF and
Security Valuation Problem solving and
discussion Ability to calculate the intrinsic value of
the firm using FCFF and FCFE models
7 Valuation of a Company
Discounted cash flows
Terminal value
Equity value multiples
Understanding the concepts of company
valuation based on DCF approach
8 Financial Modeling
Key financial statements
Working capital schedule
Depreciation schedule, amortization
schedule
Long -term items schedule
Building income statement, shooting,
completing the financial models. Lecture and exercises Ability to create an integrated model for
valuing a company based on different
variables using MS -Excel
9 Valuation in Practice
Valuation of a company in
manufacturing sector
Valuation of a company in service
sector
Valuation of a start -up company
Valuation of e -commerce company
Valuation of a conglomerate company Company specific
discussion and
assignments Understanding valuation concepts and
techniques for different categories of
companies
10 Pricing of Stock – Guiding for
investment decision Lecturing and
exercises Ability to calculate the intrinsic value
and target market price of stock based
on various models.

Page 74

Text Books

1 Principles of Corporate Finance – Myers and Brealey
2 Financial Management – M. Y. Khan and P. K. Jain
3 Financial Management – Prasanna Chandra


Reference Books

1 Fundamentals of Financial Management – James Van Horne
2 Financial Management and Policy Managerial Finance – E. F. Brigham & J. F. Houston


Assessment

Internal 40%
Semester end 60%

Page 75

PROGRAM : MMS

Semester : I – Elective
Title of the Subject /
course : Entrepreneurship Management

Course Code :
Credits : 4 Duration in Hrs : 40

Learning Objectives

1 To acquaint the students with both the theory and practice of Entrepreneurship,
2 to expose the sudents to the finer nuances of the subject, and,
3 to re-orient the outlook of students towards new business ventures and start ups and
also to help them to look at these as a possible career option.

Prerequisites if any Nil
Connections with Subjects
in the current or Future
courses

1) Entrepreneurship Management would both supplement and
complement the knowledge gained after doing papers like
Businss Environment in the second semester, and,
2) 2) it would also pave the way for studying papers like
Strategic Management (Semester III) and Project
Management (Semester IV).

Module
Sr.
No. Content Activity Learning outcomes
1 (A) Entrepreneurial Perspective :
• Concept of entrepreneur,
entrepreneurship and enterprise,
advantages of entrepreneurship
• Nature and development of
entreprener and entrepreneurship Lecture To gain an understanding of
entrepreneurship, as well as to
realise and harness the potential
of new ventures and start ups.
2 • opportunity -based
entrepreneurship
• social entrepreneurship
• entrepreneurship by Dalits
• technopreneurship Lecture To gain an understanding of
entrepreneurship, as well as to
realise and harness the potential
of new ventures and start ups.
3 Gender bias and women
entrepreneurs Lecture and
a case study To gain an understanding of
entrepreneurship, as well as to
realise and harness the potential
of new ventures and start ups.
4 Entrepreneurs, managers and
intrapreneurs : similarities and
differences Lecture To gain an underst anding of
entrepreneurship, as well as to
realise and harness the potential
of new ventures and start ups.
5 Innovation, creativity and
entrepreneurship Lecture and
a case study To gain an understanding of
entrepreneurship, as well as to

Page 76

Sr.
No. Content Activity Learning outcomes
realise and harness the potential
of new ventures and start ups.
6 (B) The Entrepreneurial
Environment :
• Analysis of business opportunities
in both the domestic and global
economies, including the analysis of
PEST factors Lecture To gain an understan ding of
entrepreneurship, as well as to
realise and harness the potential
of new ventures and start ups.
7 • Quick -start routes to establish a
business (franchising, ancillarising
and asquisitioning)
• Support organisations for an
entrepreneur and their role Lecture To gain an understanding of
entrepreneurship, as well as to
realise and harness the potential
of new ventures and start ups.
8 • Legal framework for starting a
business in India
• The Make in India Campaign, the
Digital India Campaign and the
opportunities for start ups in India Lecture To gain an understanding of
entrepreneurship, as well as to
realise and harness the potential
of new ventures and start ups.
9 (C) The Enterpr ise Launching :
• Product / Project identification
• Preparing a Business Plan Lecture and
a case study To gain an understanding of
entrepreneurship, as well as to
realise and harness the potential
of new ventures and start ups.
10 • Business financing, including
venture capital finance and private
equity Lecture To gain an understanding of
entrepreneurship, as well as to
realise and harness the potential
of new ventures and start ups.
11 • Managing early growth of business
• New venture expansion - strategies
and issues Lecture and
a case study To gain an understanding of
entrepreneurship, as well as to
realise and harness the potential
of new ventures and start ups.
12 • International variations in
entrepreneurship ( including cultural
and political differences)
• Indian Family Business: genesis,
features, issues and challenges -- Do -- To gain an understanding of
entrepreneurship, as well as to
realise and harness th e potential
of new ventures and start ups.
13 Presentations by students To gain an understanding of
entrepreneurship, as well as to
realise and harness the potential
of new ventures and start ups.

Page 77

Text books

1 Entrepreneurship Management by P N Singh and J C Saboo.
2 Entrepreneurship by Rajeev Roy
3 Entrepreneurship by Robert Hisrich, Michael Peters and Dean Shepperd

Reference books
1 Beyond Entrepreneurship by James C Collins and William C Lazier
2 Dynamics of Entrepreneurial Development by Vasant Desai
3 Entrepreneurship Development in India by B Ghosh

Assessment
Internal 40%
Semester end 60%

Page 78

PROGRAM: MMS

Semester : II – Elective
Title of the Subject /
course : Management Information System

Course Code :
Credits : 4 Duration in Hrs. : 40

Learning Objectives
1 To understand the basic concept data and information , Framework / structure and role of
Information and Information Systems for business
2 Determining Information Needs for an individual & Organization for decision making process.
3 To understand the requirement & analysis of MIS across the functions of the Management and
Sectors of the industry and business
4 To emphasis the Information System Development Process and Security /Privacy of MIS

Prerequisites if any Need & understanding of Management
Information System
Connections with Subjects in the current or
Future courses Will connect conceptual framework to
Determining Information Needs for an
Organization/Individual managers for decision
making process
Module
S.no. Content Activity Learning outcomes
1
Basic Information concepts and
definitions
Framework and role of Information and
Information Systems(IS) in an
organization, system concept
Characteristics of Information and
Organization with respect to
organization form, structure ,
philosophy, hierarchy etc Lecture 1. Role of Information system in
various organization
2. Sector wise application of
Information System
3. Role of Information System in
analyzing as well as decision
making process
4. To understand the application of
MIS across the function and
different industrial sector

2 Types of Information System (IS) -
Transaction Processing System for
Operational Control, Management
Information System for
Management Control, Decision Support
System and , Executive Information
Systems for Strategic Management,
Knowledge Base Information System
(Artificial Intelligent / Expert System) Lecture
& cases
3 Determining Information Needs for an
Organization/Individual Manager,
Overview of use of data and Lecture

Page 79

Information , analysis of information,
Value of information for decision
making and decision making processes
etc
4 MIS across the functions of the
Management and Sectors i.e
Marketing Information Systems
Manufacturing Information Systems
Human Resource Information Systems
Financial Information Systems
Information System Required across the
Sectors. Lecture
and
cases
5 Strategic roles of IS
Use of Information for Customer
Bonding and Business Alliance
Breaking Business Barriers –Business
Processes Reengineering
Improving Business Quality – Creating
Virtual Company – Using Internet
Strategically
Building Knowledge and Creating
Company – Challenges of
Strategic of IS – Enterprise –wide
systems and E - Business
Applications for business & competitive
advantages

6 Managing information systems
Enterprise Management
Information Resource Management
Technology Management
IS planning methodologies – Critical
Success factors
Business Systems Planning – Computer
Aided Planning Tools.

7 Information System Development and
Security
Information System development
Process and Models
Sensitize students t o the need for
information security, Concepts such as
confidentiality, Integrity and
Availability, Types of threats and risk,
overview of some of the manual,
procedural and automated controls in
real life IT environments. Computer
Crime –Privacy Issues

8 Case Studies and Presentations

Page 80

Text books
1. Management Information System - Managing the Digital Firm , by Laudon and Laudon
2. Principal of Information System , by Ralph M. Stair and Georg Raynold

Reference books
1. O’Brien, James A Management Information Systems, Tata McGraw Hill, New Delhi,
2. Marvin Gore, Elements of Systems Analysis & Design, ,Galgota Publications.
3. MIS a Conceptual Framework by Davis and Olson
4. Analysis and Design of Information Systems by James Senn
5. Case Studies : Case on ABC Industrial Gases – Author : Prof PradeepPendse
6. Jessup &Valacich: Information Systems Today (Prentice Hall India)
7. Management Information Systems – M.Jaiswal&M.Mittal – Oxford Publications.

Assessment
Internal 40%
Semester end 60%

Page 81

PROGRAM: MMS

Semester : II
Title of the Subject / course : Developing Teams and Effective Leadership
Course Code :
Credits : 4 Duration in Hrs : 40

Learning Objectives

1 Developing and managing a team
2 Understand how to adapt your leadership style to effectively lead and influence others
3 Strategies for coping with team challenges
4 Define your leadership philosophy and learn how to communicate it
5 Earning trust and building relationships
6 Leading virtual teams

Prerequisites if any Base knowledge of Management and HRM
Connections with
Subjects in the current or
Future courses Organizational Behaviour and Leadership Theories

Module
Sr.
No. Content Activity Learning outcomes
1 Team Building Role play Types of Teams and Team Building
Stages
2 Role of leader in team
development Role play Manage your team, your boss, and
your colleagues more effectively
3 Art of using negotiations, power
and influence Case studies Influencing others from a position of
authority
4 Stress Management and Time
Management Case studies Effective management of time and
strategies to handle stress
5 Leading Virtual Teams Videos,
Case studies Strategies for leading a virtual team

Text books
1 Management - Hellriegel, Slocum and Jackson
2 Leadership Theories - Composite
3

Reference books
1 Leadership – Warren Bennis
2 Organizational Behaviour – Ashwathapa
3 Personnel management – ArunMonappa

Assessment
Internal 40% - Tests, Assignments
Semester end 60% - Exam

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PROGRAM : MMS

Semester : II - Elective
Title of the Subject / course : Intellectual Capital and Patenting
Course Code :
Credits : 4 Duration in Hrs : 40

Learning Objectives

1 To ensure the fact that students of Business and Managerial Studies are aware of the
concept and respect of Intellect and Intellectually driven properties.
2 To know and study about the concept and types of Intellectual Property Rights.
3 To understand and appreciate the need to honour and not infringe upon the Intellectual
Property Right of others.
4 To inculcate in the minds of the young managers, entrepreneurs and professionals, the
processes and patterns that are emerging in the field of Intellectual Property.
5 To encourage the b usiness fraternity to develop new products, ideas, constructs and
properties on a continual basis.
6 To study, understand and acknowledge the trends across the globe in areas of Patenting
and Intellectual Property Rights especially in the areas where India is a major player viz.
Information Technology, Media, Automobiles and Education.

Prerequisites i f any Suited better for students who have studies Sciences or Law till
their Graduation level but it certainly isn’t a limiting factor.
Connections with
Subjects in the current or
Future courses 1. Understanding Innovation
2. Management for Technology
3. Business Intelligence
4. Information Technology Governance and Compliance
5. Business -to-Business

Module
Sr.
No. Content Activity Learning outcomes
1 Introduction to the concept
of Intellect, Intellectual
Property, Right, Duties
and Intellectual Property
Rights. Class Room
Discussions, Media
Presentations To appreciate the meaning of
Intellectual Property
2, 3 Understanding of
Philosophical and Legal
Concept of Intellectual
Property, Its importance,
characteristics, features,
impact. Class Room
Discussions, Case
Studies, Media
Presentations. Understanding of the philosophical,
ideological and Legal framework as
used in the context of Intellectual
Property.
4 The Economics behind
Intellectual Property and
Intellectual Property
Rights. Class Room
Discussions, Case
Studies, Media
Presentations. The relationship between Business
and Intellectual Property Right and
to appreciate the fact that the outlay
incurred on protection of
Intellectual Property isn’t a Cost but
an Investment for the Business
5, 6, Types of Intellectual Class Room Understanding the actual scope and

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Sr.
No. Content Activity Learning outcomes
7, 8 Property, namely, Trade
Marks, Geographical
Indications, Copyright,
Industrial Design. Their
respective definitions,
characteristics,
importance, scope,
registration, infringement
and protection. Indian
Laws related to IPR . Discussions, Case
Studies, Media
Presentations, real
life case laws,
judicial
interpretations.
Seminars, tal ks by
legal experts should
be encouraged at this
stage to understand
the statutory
compulsions of
Intellectual Property
Rights. extent of Intellectual Property.
Their connection with Business and
the need to protect them to ensure a
congenial Business environment.
9,
10,11 Patent : Definition,
Importance, Development,
Type, Features and
Essentials. Process of
Registration,
infringements : types,
Protection.
Licensing process :
Software Licensing,
General Licensing,
Compulsory Licensing .
Indian Laws related to
Patent. Class Room
Discussions, Case
Studies, Media
Presentations, real
life case laws,
judicial
interpretations.
Seminars, talks by
legal experts should
be encouraged at this
stage to understand
the statutory
compulsions of
Intellectual Property
Rights. Also, have
representatives of
Organisations, R &
D experts who have
developed worked
on Patents in
particular and
Intellectual Property
Rights sphere in
general. Understand ing the actual scope and
extent of Intellectual Property.
Their connection with Business and
the need to protect them to ensure a
congenial Business environment.
12 International Protocols,
Conventions, Trends and
Scenario of Intellectual
Property Rights. TRIPS ,
GATT etc. Class Room
Discussions, Case
Studies, Media
Presentations. Appreciating and Understanding the
Global view of IPR
13 IP Management, Concept
of IP Management,
Intellectual Property and
Marketing, IP asset
valuation Class Room
Discussions, Case
Studies, Media
Presentations. Management and Intellectual
Property. Monetisation and
Evaluating IP.

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Text books

1 Indian Patents Act, Indian Copyright Act, Indian Trademarks Act, Indian Designs Act.
2 TRIPS Agreement
3 Cornish : Intellectual Property.


Reference books
1 Nair and Kumar : Intellectual Property Rights.
2 Narayanan : Patent Law
3 Saxena : Trade Related Issues of Intellectual Property Rights and Indian Patents Act.


Assessment

Internal 40%
Semester end 60%

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MMS Revised Guidelines under Credit Based Semester and Grading System:
(10 point grading system)

EXAMINATION / ASSESSMENT AND GRADING
Semester wise performance assessment of every registered learner is to be carried out through
various modes of examinations. These include Internal Assessment and End Semester
Examination. Internal Assessment includes class tests, home assignments based on live
problems, course projects either in a gr oup or individually. The modes of evaluation and
distribution of weightage for each of the assessments is given in the syllabus manual of the
programme. Normally weightage of Internal Assessment and End Semester Examination is 40
and 60 percentage respecti vely.

Mode of Assessment/Evaluation
Mode of Evaluation for Theory Course: -
The v arious modes of assessment used for rating learners’ performance in a theory course
include
1. Internal Assessment and End Semester Examination. Relative weightage for Internal
Assessment is typically 40 percent and will be evaluated by the faculty as per his/her
Teaching Learning Plan submitted at the beginning of the academic year.
2. The end semester examination will be held at the end of the Semester planned by the Institu te
and the relative weightage for this would be 60 percent. It is normally of 3 hours duration and
will cover the full syllabus of the course. The end semester examination is mandatory. The
grade for theory courses can be awarded only after successful completion of both
Internal Assessment and End Semester Examination of the respective course .

Mode of Evaluation of Projects
If the performance of a student is to be evaluated through Project work for any course since for a
subject like “Creativity & Innovation” the Internal Examination OR End Term Examination
(written ) may not be suitable method of evaluation then the project evaluation to be done as per
the following guidelines keeping the ratio of Internal and End term Examination intact to 40 and
60 respectively.

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The learner (individual / Group) to be given a Project – (Problem or a situation) for which he
needs to Prepare the solution. This Project is to be graded, at the end of the respective semester.
The projects are supervised or guided, and need regular interaction (atleast once a week) with the
mentor/guide. Project group has to submit a project report and defend it in front of a panel of
examiners. Panel of examiners for Project evaluation will be appointed by Head of
Department/Institute. The project report will not be accepted if students fail to complete the
project successfully and submit on or before the deadline given for the pro ject submission.. The
grade for Project can be awarded only after successful completion of Term Work and Oral
Presentation / viva -voce as per the schedule.

For Example, if a faculty wants to evaluate the learners’ performance through a project for 100
marks. He can devise the marks allocation as 40 marks for “the conceptual understanding of the
Topic, Introduction and methodology he wishes to adopt and 60 marks for the actual data
collected, usage of methodology he thought of , preparation and presentation of the report with
conclusions and presentation to the panelists.
Another example is a subject, “Developing Teams and Effective Leadership”. These skills
should be learnt by doing rather than by learning theory and writing examination. Therefore, an
institute offering this subject may evolve a suitable method of evaluation and break it into
internal and end semester evaluation.

Grading of Performance
Letter Grade and Grade Point Allocation
The Revised Credit and Grading System will be effective from the academic year 2016 -2017 for
the Faculty of Management of University of Mumbai. In every Course, based on the combined
performance in all assessments, in a particular Semester as per the curriculum/syllabus, the
student is awarded a letter grade. These letter grades not only indicate a qualitative assessment of
the learner’s performance but also carry a quantitative (numeric) equivalent called the Grade
Point. The letter grades and their equivalent grade point applicable for MMS program are given
below:
A learner who remains absent in any form of evaluation/examination, letter grade allocated to
him/her should be AB and corresponding grade point is zero. He/She should reappear for the
said evaluation/examination in due course.

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Range of percentage of
Marks Letter
Grade Grade
Point Performance SGPA / CGPA
Range
80 and above O 10 Outstanding 9.51 – 10
75-79.99 A+ 9 Excellent 8.51 – 9.50
70-74.99 A 8 Very Good 7.51 – 8.50
65-69.99 B+ 7 Good 6.51 – 7.50
60-64.99 B 6 Fair 5.51 – 6.50
55-59.99 C 5 Average 4.51 – 5.50
50-54.99 P 4 Pass 4.0 – 4.50
Below 50 F 0 Fail < 4
Absent AB 0 Fail

SGPA/ CGPA Calculation
Semester Grade Point Average (SGPA)
The performance of a learner in a semester is indicated by a number called Semester Grade Point
Average (SGPA). The SGPA is the weighted average of the grade points obtained in all the
courses by the learner during the Semester. For example, if a learner passes five courses
(Theory/Projects etc.) in a semester with credits C 1, C2, C3, C4 and C 5 and learners grade p oints
in these courses are G 1, G2, G3, G4 and G 5 respectively, then learners’ SGPA is equal to:

SGPA = C1G1 + C 2G2 + C 3G3 + C 4G4 + C 5G5
C1 + C 2 + C 3 + C 4 + C 5

The SGPA is calculated to two decimal places. The SGPA for any semester will take into
consideration the “ F or AB” grade awarded in that semester. For example if a learner has failed
in course 4, the SGP A will then be computed as:
SGPA = C1G1 + C 2G2 + C 3G3 + C 4*ZERO + C 5G5
C1 + C 2 + C 3 + C 4 + C 5

Cumulative Grade Point Average (CGPA)
An up to date assessment of the overall performance of a learner from the time s/he entered the
University of Mumbai is obtained by calculating a number called the Cumulative Grade Point
Average (CGPA), in a manner similar to the calculation of SGPA. The C GPA therefore

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considers all the courses mentioned in the curriculum/syllabus manual, towards the minimum
requirement of the degree learner have enrolled for. The CGPA is calculated at the end of every
semester to two decimal places and is indicated in seme ster grade report cards.The CGPA will
reflect the failed status in case of F grade(s), till the course(s) is/are passed . When the
course(s) is/are passed by obtaining a pass grade on subsequent examination(s) the CGPA will
only reflect the new grade and no t the fail grades earned earlier.

Example: Up to semester r a learner has registered for n courses, among which s/he has “ F”
grade in ith course. The semester grade report at the end of semester r therefore will contain a
CGPA calculated as:
CGPA = C1G1 + C2G2 + C 3G3 + ….C i*ZERO +…+ C nGn
C1 + C 2 + C 3…. + C i + …+ C n

Even if a learner has failed in a course more than once, the course will figure only once in the
numerator as well as the denominator . At the end of semester r+1 s/he has appeared for
examination for k number of courses including the ith backlog course and has cleared all the
courses including the backlog course, the CGPI at the end of this semester is calculated as,
CGPA = C1G1 + C 2G2 + C 3G3 + ….C i*G i +…+ C nGn
C1 + C 2 + C 3…. + C i + … + C n

There will also be a final CGPA calculated which considers all the credits earned by the
learner specified for a particular programme.

Illustration of Computation of SGPA and CGPA
Computation of SGPA and CGPA
i. The SGPA is the ratio of sum of the product of the number of credits with the grade
points scored by a student in all the courses taken by a student and the sum of the
number of credits of all the courses undergone by a student, i.e
SGPA (Si) = Σ(Ci x Gi) / ΣCi
where Ci is the number of credits of the ith course and
Gi is the grade point scored by the student in the ith course.

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ii. The CGPA is also calculated in the same manner taking into account all the courses
undergone by a student over all the semesters of a programme, i.e.

CGPA = Σ(Ci x Si) / Σ Ci

where Si is the SGPA of the ith semester and
Ci is the total number of credits in that semester.

iii. The SGPA and CGPA shall be rounded off to 2 decimal points and reported in the transcripts.
A Successful lear ner who has passed in all the courses of each Semesters i.e Semester I,
Semester II, Semester III and Semester IV shall be awarded grades as shown in the table
given below:

Grade Table: - Grade Allocation under 10 point grading scale in CBSGS.

Range of percentage of
Marks Letter
Grade Grade
Point Performance SGPA / CGPA
Range
80 and above O 10 Outstanding 9.51 – 10
75-79.99 A+ 9 Excellent 8.51 – 9.50
70-74.99 A 8 Very Good 7.51 – 8.50
65-69.99 B+ 7 Good 6.51 – 7.50
60-64.99 B 6 Fair 5.51 – 6.50
55-59.99 C 5 Average 4.51 – 5.50
50-54.99 P 4 Pass 4.0 – 4.50
Below 50 F 0 Fail < 4
Absent AB 0 Fail

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Example to illustrate the computation of SGPA and CGPA
Semester I
Subject Marks Grade Grade
Point (Gi) Credits
( Ci ) Ci*Gi SGPA
Sub-1 95 O 10 4 40
SGPA = 108/16
= 6.75 Sub-2 59 C 5 4 20
Sub-3 59 C 5 4 20
Sub-4 68 B+ 7 4 28
Credits Earned 16 108
Remarks: Grade: B+ Range 65-69.99

Semester II
Subject Marks Grade Grade
Point (Gi) Credits
( Ci ) Ci*Gi SGPA
Sub-1 60 B 6 4 24
SGPA= 120/16
= 7.50 Sub-2 65 B+ 7 4 28
Sub-3 66 B+ 7 4 28
Sub-4 80 O 10 4 40
Credits Earned 16 120
Remarks: Successful Grade: B+ Range65-69.99

Semester III
Subject Marks Grade Grade
Point (Gi) Credits
( Ci ) Ci*Gi SGPA
Sub-1 62 B 6 4 24
SGPA = 128/16
= 8.00 Sub-2 68 B+ 7 4 28
Sub-3 85 O 10 4 40
Sub-4 78 A+ 9 4 36
Credits Earned 16 128
Remarks: Successful Grade: A range 70 -74.99

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Semester IV
Subject Marks Grade Grade
Point
(Gi) Credits
( Ci ) Ci*Gi SGPA
Sub-1 89 O 10 4 40
SGPA = 96/12
= 8.00 Sub-2 63 B 6 4 24
Sub-3 72 A 8 4 32
Credits Earned 12 96
Remarks: Successful Grade: A range 70 -74.99

Calculation of CGPA
Semester SGPA
(Si) Credits
( Ci ) Si*Ci CGPA
I 6.75 16 108
CGPA=
452/60
= 7.53 Grade: A II 7.5 16 120
III 8 16 128
IV 8 12 96
Total Credits Earned 60 452 range70 -74.99

Heads of Passing
Internal Assessment (IA) and End Semester Examination (ESE) should be two separate heads for
passing. E.g. 40 marks (IA), 60 marks (ESE). Passing standard will be 50% in each individually,
i.e 20 marks in (IA) and 30 marks in ESE.

3.6 Promotion of Learne r and Award of Grades
A learner will be declared PASS and be eligible for Grade in M.M.S. course ( Post Graduate
Programme ) if a learner secures at least 50% marks separately in each head of passing as
mentioned above.

Report Card will contain only Grades and no numerical marks.

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At the end of each Semester the Grade card which states the performance of the learner in that
Semester, is prepared and issued to the leaner. The Grade Card will contain the courses
undertaken by the learner, credits of each course, Grade obtained by the learner and SGPA /
CGPA in the format given by the University.

Carry Forward of Marks
In case of a learner who does not fulfill criteria mentioned in section 3.4 and fails in the Internal

Assessment and/or End Semester Examination in one or more courses:

• A learner who PASSES in the Internal Assessment but FAILS in the End Semester
Examination of the course shall reappear for the End Semester Examination of that course.
However his/her marks o f the Internal Assessment shall be carried over and he/she shall be
entitled for grade obtained by him/her on passing.
• A learner who PASSES in the End Semester Examination but FAILS in the Internal
Assessment of the course shall reappear for the Internal Assessment of that course.
However his/her marks of the End Semester Examination shall be carried over and he/she
shall be entitled for grade obtained by him/her on passing.

Re-examination of Internal Assessment and End Semester Examination

Re-examination for Internal Assessment and End Semester Examination should be
completed , as per the schedule planned by the respective institutes, before the commencement of
next semester theory examination.
Example: A learner who is supposed to reappear f or Internal Assessment or End Semester
Examination in semester -I course will appear for the re -examination before commencement of
End Semester Examination of semester -II. However, if a learner has to appear for the re -
examination for a subject in semester II then the examination should be conducted and the result
should declared by the institute before the examination forms for the semester III are sent to the
University.

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Re-examination of Internal Assessment will be based on single examination having same marks
as of original assessment. A learner who supposed to reappear for Internal Assessment will be
given some work by the concerned teacher. The work assigned can be o f the form of a course
project/ assignment problems/ test/ tutorials etc. A learner will do the submission of the assigned
work in the predefined period. Records should be maintained properly for all the re -examinations
as well as Internal Assessments.

Rules for Standard of Passing and Allowed to Keep Terms (ATKT)
1. Under the newly introduced credit based grading system of MMS programme, a learner in
order to pass has to obtain minimum 50% marks in aggregate consisting of minimum 50%
marks in each set of the examinations separately i.e. internal examination and external
examination, as per the standard of passing.
2. Learner(s), who do not obtain minimum 50% marks in subject(s)/paper(s)/course(s) either in
the internal assessment or in the external examination or both, shall be declared as “Fail” as
per the standard of passing of examination.
3. A learner failing in not more than two subjects/papers/courses in the Semester I exam shall
be allowed to keep terms in Semester II of the MMS programme.
4. A learner who ha s failed in more than two subjects/papers/courses in the Semester I exam,
shall not be permitted to proceed to Semester II of his/her first year MMS programme. He/
She will, however, be eligible to re – appear for the subjects in which he /she has failed i n the
first semester by re – registering himself/herself in the supplementary examination to be
conducted by the institute.
5. A learner who has passed in both the semester examinations conducted by the institute i.e.:
Semester I and Semester II examinations shall be eligible for admission into Semester III of
the MMS programme.
6. A learner failing in not more than two subjects/papers/courses in the Semester III
examination shall be allowed to keep terms in Semester IV of the MMS programme.
7. A learner, who has failed in more than two subjects/papers/courses in Semester III, shall not
be permitted to proceed to Semester IV of his/her second year MMS programme. He/She
will, however, be eligible to re – appear in the subjects in which he /she has failed in the thi rd
semester by re – registering himself/herself in the supplementary examination to be
conducted by the institute/university or both.

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8. A learner who has passed in all of the semester examinations of MMS i.e Semester I,
Semester II, Semester III, Semester I V examinations shall not be allowed to re – register
himself/herself for improvement of his/her semester examination results.
9. A learner who has not appeared in the internal examinations conducted by the institute for
due to hospitalization shall as a special case be permitted to appear in those
subject(s)/course(s)/paper(s) in the supplementary examination conducted by the instit ute
after he/she furnishes a valid medical certificate certified by the rank of a civil surgeon or
superintendent of Government hospital to the satisfaction of the Principal/Director of the
institute.

SEMESTER EXAMINATIONS
The MMS degree programme under the new credit based grading system shall be of two years
duration consisting of Four (04) Semesters. The semester examinations for the Master of
Management Studies will be held at the end of every semester i.e at the end of Semester I, Semester
II, Semes ter III and Semester IV. The Semester I examination will be held in the Second half of the
academic year in which the learner was admitted (i.e November/December), Semester II examination
will be held in the first half of the calendar year (April/May), The Semester III examination will be
held in the Second half of the academic year (i.e November/December), Semester IV examination
will be held in the first half of the calendar year (April/May) respectively.