MVoc Management Entrepreneurship Development_1 Syllabus Mumbai University

Page 1

Page 2

Copy to : -
1. The Deputy Registrar, Academic Authorities Meetings and Services
(AAMS) ,
2. The Deputy Registrar, College Affiliations & Development Department
(CAD),
3. The Deputy Registrar, (Admissions, Enrolment, Eligibility and Migration
Department (AEM) ,
4. The Deputy Registrar, Research Administration & Promotion Cell (RAPC),
5. The Deputy Registrar, Executive Au thorities Section (EA) ,
6. The Deputy Registrar, PRO, Fort , (Publications Section ),
7. The Deputy Registrar (Special Cell),
8. The Deputy Registrar, Fort/Vidyanagari Administration Department (F AD)
(VAD) , Record Section,
10. The Professor -cum- Director, Institute of Distance and Open Learning
(IDOL Admin ), Vidyanagari,

They are requested to treat this as action taken report on the concerned
resolution adopted by the Academic Council referred to in the above circular
and that on separate Action Taken Report will be sent in this connection.

1. P.A. to Hon’ble Vice -Chanc ellor,
2. P.A. to Pro-Vice-Chancellor ,
3. P.A. to Registrar ,
4. All Deans of all Faculties,
5. P.A. to Finance & Account Officer , (F. &. A.O.) ,
6. P.A. to Director, Board of Examination & Evaluation,
7. P.A. to Director, Innovation, Incubation and Linkages,
8. P.A. to Director, Board of Lifelong Learning and Extension (BLLE),
9. The Director, Dept. Of Information and Communication Technology (DICT)
(CCF & UCC) , Vidyanagari,
10. The Director of Board of Student Development ,
11. The Director, Department of Students Welfare (DSD) ,
12. All Deputy Registrar, Examination House,
13. The Deputy Registrar s, Finance & Accounts Section,
14. The Assistant Registrar, Administrative sub -campus Thane ,
15. The Assistant Registrar, School of Engg. & Applied Sciences, Kalyan,
16. The Assistant Registrar, Ratnagiri Sub-centre, Ratnagiri ,
17. The Assistant Registrar , Constituent Colleges Unit ,
18. BUCTU ,
19. The Receptionist ,
20. The Telephone Operator ,
21. The Secretary MUASA ,

for information.

Page 3

AC - ___________
Item No. 7.2 (N)










































UNIVERSITY OF MUMBAI



Syllabus for

M. Voc. (Management & Entrepreneurship Development)
(Sem. I to IV)

(Choice Base and Credit System)






(Introduced from the academic year 202 0-21)


06/04/2023

Page 4

UNIVERSITY OF MUMBAI
Syllabus for Approval
Sr.
No. Heading Particulars
1o: Title of Course M.Voc (Management & Entrepreneurship
Development)
2o: Eligibility Graduation
3R: Duration of Course 2 Years
4 20Intake Capacity
5 R: Scheme of Examination
CBCS
6 Standards of Passing
40 %
7 No. of years / Semesters: 2 Years / 4 Semesters
8 Level:
(Strike out which is not applicable)
9 Pattern: / Semester
( Strike out which is not applicable)
10 Status:
(Strike out which is not applicable)
11 To be implemented from Academic Year From Academic Year: 2020-21
Dr. Dattajirao Y. Patil
Chairman,
Board of Studies in
ManagementProf. Kavita Laghate,
l/c Associate Dean,
Faculty of Commerce
and ManagementDr. Ajay Bhamre
l/c Dean,
Faculty of Commerce
and Management
6859
6860
9671
9672
9673
9674

Page 5

M. Voc. (Management & Entrepreneurship Develop ment)
Programme



(To be implemented from Academic Year - 2020 -2021)

No. of
Courses Semester I Credits No. of
Courses Semester II Credits
Core Courses Core Courses
1. Business Management and
Entrepreneurship
Development 03 1. Business Law and Legal
framework for
Entrepreneurs 03
2. Financial Accounting of
Company and LLP 03 2. Corporate Accounting and
Auditing 03
3. Operations Research &
Production Management 03 3. Business Marketing and
Brand Management 03
Skill based Component * Skill based Component **
4. Select any one from Skill
component options 06 4. Select any one from Skill
component options 06
Practical course Practical course
5. Opportunity Recognition,
Market Survey & Feasibility
Analysis 06 5. Business Idea generation &
Business Plan Canvas 06
6. Entrepreneurial Capacity
Building and Competencies
Development 06 6. Project Report Formulation
& Business Plan
Presentation 06
Total Credits 30 Total Credits 30
Cumulative Credits 30 Cumulative Credits ( PG Diploma) 60

*Skill Component (Select Any One) **Skill Component (Select Any One)
1 Corporate Communications 1 Digital Marketing & E -Commerce
2 Quantitative Techniques for Business
Management 2 MSME framework and business support
3 Intellectual Property Procedures 3 Advanced Excel & IT tools for
Entrepreneurs Course Structure
First Year – Business Plan Formulation & D evelopment

Page 6

M. Voc. (Management & Entrepreneurship Develop ment)
Programme





No. of
Courses Semester I II Credits No. of
Courses Semester I V Credits
Core Courses Core Courses
1. Strategic Human Resource
Management 03 1. Institutional Support and
Govt. Policies 03
2. Direct and I ndirect
Taxation 03 2. International Business
Management 03
3. Project Management 03 3. Technology Innovation and
Sustainable E nterprise 03
Elective/ specialization* Elective/ specialization**
4. Select any one of the
electives 06 4. Select any one of the
electives 06
Practical course Practical course
5. Business Finance and Venture
Funding sources and avenues 06 5. Post implementation
review & project health
check 06
6. Pilot study & Project
implementation 06 6. Business Sustainability &
Scalability Model
formulation 06
Total Credits 30 Total Credits 30
Cumula tive Credits (M. Voc.) = 120

*Elective/ Specialization (Select Any One) ** Elective/ Specialization (Select Any One)
1 Women Entrepreneurship 1 Rural Entrepreneurship Development
2 Green & Social Entrepreneurship 2 Retail Entrepreneurship
3 Services Management 3 Event Management Course Structure
Second Year – Enterprise Creation, Development & Sustainability

Page 7

•01 Year
•60 credits P. G. Diploma
(NSQF Level -8)
•02 Years
•120 CreditsM. Voc Degree
(NSQF Level -9)

Page 8

Syllabus of Courses of
M. Voc. (Management & Entrepreneurship Development) Programme

Semester I
with Ef fect from the Academic Year 2020 -2021
Core Courses
Business Management and Entrepreneurship Development
Modules at a Glance

Sr.
No. Modules No. of
Lectures
1 Foundation of Entrepreneurship Development 14
2 Classification o f Entrepreneurs 16
3 Entrepreneur Project Development &Business Plan 15
4 Venture Development 15
Total 60

Objectives

SN Objectives
1 Entrepreneurship is one of the major focus areas of the discipline of
Management. This course introduces Entrepreneurship to budding managers.
2 To develop entrepreneurs &to prepare students to take the responsibility of
full line of management function of a company with special reference to SME
sector

Page 9

Sr. No. Modules / Units
1 Foundation of Entrepreneurship Development
• Foundation of Entrepreneurship Development: Concept and Need of
Entrepreneurship Development Definition of Entrepreneur, Entrepreneurship,
Importance and significance of growth of entrepreneurial activities Characteristics and
qualities of entrepreneur
• Theo ries of Entrepreneurship: Innovation Theory by Schumpeter &Imitating Theory of
High Achievement by McClelland X -Efficiency Theory by Leibenstein Theory of Profit by
Knight Theory of Social change by Everett Hagen • External Influences on
Entrepreneurship Development: Socio -Cultural, Political, Economical, Personal. Role of
Entrepreneurial culture in Entrepreneurship Development.
2 Classification o f Entrepreneurs
• Intrapreneur –Concept and Development of Intrapreneurship
• Women Entrepreneur – concept, development and problems faced by Women
Entrepreneurs, Development of Women Entrepreneurs with reference to Self Help
Group
• Social entrepreneurship –concept, dev elopment of Social entrepreneurship in India.
Importance and Social responsibility of NGO’s.
• Entrepreneurial development Program (EDP) – concept, factor influencing EDP.
Option available to Entrepreneur. (Ancillarisation, BPO, Franchise, M&A)
3 Entrepre neur Project Development &Business Plan
• Innovation, Invention, Creativity, Business Idea, Opportunities through change.
• Idea generation – Sources -Development of product /idea,
• Environmental scanning and SWOT analysis
• Creating Entrepreneurial Venture -Entrepreneurship Development Cycle
• Business Planning Process -The business plan as an Entrepreneurial tool, scope and
value of Business plan.
• Elements of Business Plan, Objectives, Market and Feasibility Analysis, Ma rketing,
Finance, Organization &Management, Ownership,
• Critical Risk Contingencies of the proposal, Scheduling and milestones.
4 Venture Development
• Steps involved in starting of Venture
• Institutional support to an Entrepreneur
• Venture funding, requirements of Capital (Fixed and working) Sources of finance,
problem of Venture set -up and prospects
• Marketing: Methods, Channel of Marketing, Marketing Institutions and Assistance.
• New trends in entrepreneurship

Page 10

Syllabus of Courses of
M. Voc. (Management & Entrepreneurship Development) Programme

Semester I
with Effect from the Academic Year 2020 -2021
Core Courses
Financial Accounting of Company and LLP

Modules at a Glance

Sr.
No. Modules No. of
Lectures
1 Analysis and Interpretation of Financial statements 12
2 Ratio analysis and Interpretation 13
3 Cash flow statement 17
4 Working capital 18
Total 60
Objectives

SN Objectives
1 To acquaint management learners with basic accounting fundamentals
2 To develop financial analysis skills among learners.
3 The course aims at explaining the core concepts of business finance and its
importance in managing a business

Page 11

Sr. No. Modules / Units
1 Analysis and Interpretation of Financial statements
• Study of balance sheet of limited companies. Study of Manufacturing, Trading,
Profit and Loss A/c of Limited Companies
• Vertical Form of Balance Sheet and Profit & Loss A/c -Trend Analysis, Comparative
Statement &Common Size.
2 Ratio analysis and Interpretation
• Ratio analysis and Interpretation(based on vertical form of financial
statements)including conventional and functional classification restricted to:
• Balance sheet ratios: Current ratio, Liquid Ratio, Stock Working capital ratio,
Proprietory ratio, Deb t Equity Ratio, Capital Gearing Ratio.
• Revenue statement ratios: Gross profit ratio, Expenses ratio, Operating ratio, Net
profit ratio, Net Operating Profit Ratio, Stock turnover Ratio, Debtors Turnover ,
Creditors Turnover Ratio
• Combined ratios: Ret urn on capital Employed (including Long term borrowings),
Return on Proprietors fund (Shareholder fund and Preference Capital), Return on
Equity Capital, Dividend Payout Ratio, Debt Service Ratio,
• Different modes of expressing ratios: -Rate, Ratio, Perce ntage, Number. Limitations
of the use of Ratios.
3 Cash flow statement
Preparation of cash flow statement(AccountingStandard -3(revised )
Cash Flow Analysis: Uses and Limitations. Budgets: cash budget, purchase budget,
sales budget, fixed and flexible budget. Break -Even Analysis - Cost Volume Profit
4 Working capital
• Working capital -Concept, Estimation of requirements in case of Trading &
Manufacturing Organizations.
• Receivables management -Meaning &Importance, Credit Policy Variables, methods
of Credit Evaluation(Traditional and Numerical - Credit Scoring); Monitoring the
Debtors Techniques [DSO, Ageing Schedule]

Page 12

Syllabus of Courses of
M. Voc. (Management & Entrepreneurship Development) Programme

Semester I
with Effect from the Academic Year 2020 -2021
Core Courses
Operations & Production Management

Modules at a Glance


Sr.
No. Modules No. of
Lectures
1 Introduction to Production Management & Operations
Strategy 15
2 Production and Process Design, Production Planning &
Control 15
3 Materials management & Supply Chain Management 15
4 Operations Technology & Project Analysis 15
Total 60


Objectives

SN Objectives
1 To help st udents to understand operations, which are at the heart of any
business entity.
2 To help students to solve various production related problems practically

Page 13

Sr. No. Modules / Units
1 Introduction to Production Management & Operations Strategy
Definitions of Production Management; Production Process; Production: The Heart of an
Organization; Objectives of Production Management; Scope of Production Management;
Importance of Technology in Production

An Outline of Operations Strategy; Factors Affecting Operations Management; Objectives of
Operations Management; Functions and Scope of Operations Management: Planning,
Organizing, Controlling, Manufacturing and Non -Manufacturing Operations and their
Class ifications, Productivity Figure , Operations Planning and Control
2 Production and Process Design , Production Planning & Control
Product Selection; Definitions of Product Design and Development: Need for Product
Design and Development, Origin of the Product Idea and Selection from Various
Alternatives, Choosing among Alternative Products, Modifying the Existing Products,
Sources of Product Innovation, Characteristics of a Good Design, Reverse Engineering,
Concurrent Engineering; Process Design —Meaning , Need, Factors and Types: Framework
for Process Design, Process Planning Procedure, Relationship between Process Planning and
other POM Activities, Type of Process Designs.

Nature of Production Planning and Control (PPC): Types of Plans, Elements of Prod uction
Planning, Strategy of Production Planning, Aggregate Planning; Main Functions of
Production Planning and Control (PPC): Master Production Schedule (MPS); Types of
Production Planning and Control Systems: Production Control; Product Scheduling: Fac tors
Affecting Scheduling; Scheduling Procedure and Techniques
3 Materials management & Supply Chain Management
Materials Management: Overview of Materials Management: Definition of Materials
Management, Functions of Materials Management, Importance of Materials Management;
Concept of Purchase Management: The Objectives of Purchasing, The Functions of a
Purchase Department, The Methods of Purchasing, Types of Contracts and tenders,
Seasonal Purchasing, Subcontract Purchasing, Central Purchase Organ ization, Purchasing
Procedure; Concept of Stores Management: The Functions of Stores Management, Types
of Stores; Inventory Management and Coding

Supply Chain Management: Definitions of Supply Chain Management (SCM): Evolution,
Nature, Concept and Relevance of SCM, Functions and Contributions of Supply Chain
Management, Objectives of SCM; Value Chain: Supply Alliances, Purchasing, Logistics,
Warehousing; Information Technology in Supply Chain: E -Commerce, Electronic Data
Interchange (EDI), Data War ehousing (DW), Radio Frequency Identification (RFID)
4 Operations Technology & Project Analysis
Operations Technology : Importance of Operations Technology: Types of Operations
Technology; Manufacturing Systems or Production Systems: Continuous Production System
(CPS), Characteristics of Continuous Production System, Intermittent Production System;
Automation: Meaning, Importance and Elements: Computer -Aided Design (CAD),
Computer -Aided Manufacturing (CAM), Flexible Manufacturing System (FMS), Co mputer -
Integrated Manufacturing System (CIMS), Automatic Identification Systems (AIS); Enterprise
Resource Planning (ERP): Need for Enterprise Resource Planning: Why ERP?
Project Analysis: PERT/CPM: Definition of Project and Project Management: Characteris tics
of a Project, Life Cycle of a Project, Types of Projects, Scope of Project Management, Project
Planning Process; Programme Evaluation Research Task (PERT) and Critical Path Method
(CPM): Principles of Network Construction, Time Aspect of Projects, Cra shing of a Project,
Limitations of CPM and PERT

Page 14

Syllabus of Courses of
M. Voc. (Management & Entrepreneurship Development) Programme

Semester I
with Effect from the Academic Year 2020 -2021

Skill based component
Professional Communication and Soft Skills

Modules at a Glance


Sr.
No. Modules No. of
Lectures
1 Business Communication Fundamentals 12
2 Soft Skills for Entrepreneurs 11
3 Professional Skills 11
4 Essentials of Written Communication 11
Total 45


Objectives

SN Objectives
1 To enrich the individual’s personality and ensuring personal, social and
professional productivity .
2 To enable students t o communicate effectively and conduct themselves
confidentl y

Page 15

Sr. No. Modules / Units
1 Business Communication Fundamentals
Interpersonal Communication
Interpersonal relations; communication models, process and barriers; team
communication; developin g interpersonal relationships through effective
communication; listening skills; essential formal writing skills; corporate
communication styles – assertion, persuasion, negotiation.
Public Speaking
Skills, Methods, Strategies and Essential tips for effect ive public speaking. 3.
Group Discussion
Importance, Planning, Elements, Skills assessed; Effectively disagreeing,
Initiating, Summarizing and Attaining the Objective.
Non-Verbal Communication
Importance and Elements; Body Language.
Teamwork and Leadershi p Skills
Concept of Teams; Building effective teams; Concept of Leadership and
honing Leadership skil
ls.
2 Soft Skills for Entrepreneurs
Soft Skills
Definition and Significance of Soft Skills; Process, Importance and Measur ement of
Soft Skill Development.
Etiquette and Manners
Social and Business, manners during professional meetings over lunch/dinner,
Basics of the table manner.
Telephone Etiquettes & Netiquettes
Grooming Essentials
Time Management
Concept, Importance of time & punctuality, Essentials, Tips.
Personality Development
Meaning, Nature, Features, Stages, Models; Learning Skills; Adaptability Skills

3 Professional Skills
Meetings
Organizing meetings, design ing the agenda and prepare minutes of the meeting
Interview Skills
Interviewer and Interviewee – in-depth perspectives. Before, During and After the
Inter view. Tips for Success.
Presentation Skills
Types, Content, Audience Analysis, Essential Tips – Before, During and After,
Overcoming Nervousness , Video conferencing – Do’s and Don’ts
Art of Negotiation & Conflict Management
Ways of negotiating
Conflict Resolution techniques

Page 16

4 Essentials of Written Communication
Written communication
Differences between spoken and written communication – features of effective
writing such as clarity brevity, appropriate tone clarity, balance etc.
Letter writing
Business letters – format – style – effectiveness, promptness – Analysis of sample
letters collected from industry – email, fax.
Business and Technical report writing
Types of reports – progress reports, routine reports – Annual reports – format –
Analysis of sample repor ts from industry – Synopsis and thesis writing

Page 17

Syllabus of Courses of
M. Voc. (Management & Entrepreneurship Development) Programme

Semester I
with Effect from the Academic Year 2020 -2021

Skill based component
Quantitative Techniques for Business Management

Modules at a Glance


Sr.
No. Modules No. of
Lectures
1 Descriptive Statistics 12
2 Time Series & Index Number 11
3 Correlation & Regression Analysis 11
4 Probability Theory & Hypothesis Testing 11
Total 45


Objectives

SN Objectives
1 To familiarize students towards perceiving and analyzing modern business &
economic numerical and apply statistical techniques for arriving at sound
management decisions

Page 18

Sr. No. Modules / Units
1 Descriptive Statistics
Scope, functions and limitations of statistics, Measures of Central tendency – Mean,
Median, Mode, Percentiles, Quartiles, Measures of Dispersion – Range, Interquartile
range, Mean deviation, Mean Absolute deviation, Standard deviation, Variance, Coefficient
of Variation. Measures of shape and relative location; Skewness and Kurtosis; Chebyshev's
Theorem
2 Time Series & Index Number
Time series analysis: Concept, Additive and Multiplicative models, Components of time
series, Trend analysis: Least Square method - Linear and Non - Linear equations,
Applications in business decision -making. Index Numbers: - Meaning , Types of index
numbers, uses of index number s, Construction of Price, Quantity and Volume indices: -
Fixed base and Chain base methods.
3 Correlation & Regression Analysis
Correlation Analysis: Rank Method & Karl Pearson's Coefficient of Correlation and
Properties of Correlation. Regression Analysis: Fitting of a Regression Line and
Interpretation of Results, Properties of Regression Coefficients and Relationship between
Regression and Correlation.
4 Probability Th eory & Hypothesis Testing
Probability: Theory of Probability, Addition and Multiplication Law, Baye’s Theorm
Probability Theoretical Distributions: Concept and application of Binomial; Poisson and
Normal distributions.
Estimation Theory: Theory of Estimation, Point Estimation, Inte rval Estimation. Hypothesis
Testing: Null and Alternative Hypotheses; Type I and Type II errors; Testing of Hypothesis:
Large Sample Tests, Small Sample test, (t, F, Z Test and Chi Square Test)

Introductory concepts in network analysis: Programme Evaluati on and Review Technique
(PERT) / Critical Path Method (CPM) and their managerial applications

Page 19

Syllabus of Courses of
M. Voc. (Management & Entrepreneurship Development) Programme

Semester I
with Effect from the Academic Year 2020 -2021

Skill based component
Intellectual Property Procedures

Modules at a Glance


Sr.
No. Modules No. of
Lectures
1 Introduction of IPR and Trade Secrets 12
2 Patents and Copyrights 11
3 Industrial Designs Registrations & Geographical Indications 11
4 International Conventions in IPR and Key business concerns 11
Total 45

Objectives

SN Objectives
1 To create consciousness on IPR in the students at an early stage of their
education so that they develop an appreciation for ethical and rightful use of
existing knowledge .
2 To enable application of IPR based knowledge to protect their innovation and
intellectual property through their Entrepreneurial journey.

Page 20

Sr. No. Modules / Units
1 Introduction of IPR and Trade Secrets
Intellectual Property Rights
Origin and evolution of IPR to its present form and use
Meaning, Relevance, Business Impact, Protection of Intellectual Property
Different Tools of IPR and what is the nature of these rights
Determining Financial Value of Intellectual Property Rights
Negotiating Payments Terms in Intellectual Property Transaction

Trade Secrets
What are trade secrets; How trade secrets are to be ma intained; Protection of Trade
Secrets
2 Patents and Copyrights
Patents
Concept of Patent; Product / Process Patents & Terminology
Patentable Subject Matter
Patentability Criteria
Procedure for Filing of Patent Application and types of Applications
Patent Offices in India
Steps to granting of a patent; Opposing grant of a patent; Term of a Patent; Rights of a
patent holder; Challenging validity of a patent
Licensing of patent rights; using patent rights in the market place; Compulsory licensing.

Copyrights
Introduction to copyright and related rights; Implications of copyright in everyday life
Copyrightable works; ownership of copyright; Licensing of copyright
Registration of copyrights
Infringement of copyrights; civil remedies.
Copyright societie s;
Fair Use in Copyright;
Digital copyright issues
3 Industrial Designs Registrations & Geographical Indications
Industrial Designs Registrations
Need for Protection of Industrial Designs
benchmarks for granting of industrial designs registrations;
Importance and classification of Industrial Designs;
procedure for registering industrial designs;
Enforcement of rights .
Remedies against infringement

Geographical Indications
Concept of Geographical Indications (GI): Examples of GI registered in Indi a
Importance of GI in promoting and preserving traditional knowledge and practices for
enhancing economic benefits: Enforcement of GI
Documentation needed for GI registration
Infringement, Penalties and Remedies

Page 21

4 International Conventions in IPR and Key business concerns
Brief introduction to WTO and TRIPS Agreement; WIPO and its role in setting up and
administration of a few international agreements such as PCT and Madrid Protocol;
Setting up systems in organisations to management of IPR

Key Business Concerns in Commercializing Intellectual Property Rights
Competition and Confidentiality Issues, Antitrust Laws
Technology Transfer Agreements
Intellectual Property Issues in the Sale of Business
Due Diligen ce of Intellectual Property Rights in a Corporate Transaction
Management and Valuation of Intellectual Property

Page 22

Syllabus of Courses of
M. Voc. (Management & Entrepreneurship Development) Programme

Semester I
with Effect from the Academic Year 2020 -2021

Practical Course
Entrepreneurial Capacity Building and Competencies Development

Modules at a Glance


Sr.
No. Modules No. of
Lectures
1 Core Skills 12
2 Entrepreneurial Competencies 11
3 Entrepreneurial Competencies development 11
4 Sensitizing and preparing self for the Entrepreneurial
Journey 11
Total 45



Objectives

SN Objectives
1 To help students imbibe specific Core skills and Entrepreneurial competencies
to cope with the demands of being a successful entrepreneur.

Page 23

Sr. No. Modules / Units
1 Core Skills
Communication Skills
Time Management Skills
Problem Solving
Creative Thinking
Developing healthy Interpersonal relationship
Team Work Abilities
Leadership Abilities

2 Entrepreneurial Competencies
Entrepreneurial competencies – importance, explanation with examples, case study for
identification of different competencies Defining Competencies – Combination of
knowledge, skill, motive and trait

Competencies at different stages of enterprise launch ing and management
Facilitating internalizing the entrepreneurial competencies by way of stories, viewing
videos etc.
Identifying entrepreneurial competencies through a case study
How success is related to Entrepreneurial Competencies
3 Entrepreneurial Competencies development
Development all the 15 Competencies such as:
Initiative, Identifying and acting on opportunities, Persistence, Information management
Quality orientation, Relevance of entrepreneurial, Honoring Commitments, Systematic
Planning, Efficiency Orientation, Problem solving abilities, Developing self -confidence,
Assertiveness, Persuasion Ability to influence others, Ability to monitor self and others,
Concern and respect for others, especially employees.

4 Sensit izing and preparing self for the Entrepreneurial Journey
Ability to develop understanding of self and do SWOT Analysis
Abilities relating to self motivation and developing positive Psychology
Business Planning Process, understanding business life cycleand product life cycle.
Environmental Analysis : Search and scanning - strength andweaknesses.
Identifying problems and opportunities - Opportunities andThreats
Defining Business Idea, Product, location and ownership.
Understanding s tages in starting the new venture.


Learning Methods:
Videos and quizzes through the on -line Learning Management System (LMS); Classroom learning through an
experienced Facilitator/Faculty on campus (Videos, In -class Activities, Outbound Activities); Assignments and
Projects; and Practical Experiences including challenges, internships and apprenticeships.

Page 24

Syllabus of Courses of
M. Voc. (Management & Entrepreneurship Development) Programme

Semester I
with Effect from the Academic Year 2020 -2021

Practical Courses
Opportunity Recognition, Market Survey & Feasibility Analysis

Modules at a Glance


Sr.
No. Modules No. of
Lectures
1 Self-Discovery 12
2 Idea Generation & Opportunity Recognition 11
3 Idea Evaluation 11
4 Feasibility Analysis 11
Total 45


Objectives

SN Objectives
1 To provide a space and platform for discovery, both self discovery and
opportunity discovery.
2 To learn how to source ideas and test the feasibility of a business idea.

Page 25

Sr. No. Modules / Units
1 Self-Discovery
Natural born entrepreneur, the reluctant entrepreneur, the hidden traits, discovers your
own strength s
Commitment towards Entrepreneurship

2 Idea Generation
Sources of business ideas, how to find & assess ideas? Where to find data for ideation?
What is a good problem? Opportunity recognition.
3 Idea Evaluation
Design thinking for finding solutions, prototyping, idea evaluation, entrepreneurial Outlook,
value proposition design, cust omer insight, ideas development , capstone project
presentation.

4 Feasibility Analysis
Product/Service Feasibility Analysis, Industry & competition analysis, environment analysis,
financial feasibility analysis.

Learning Methods:
Videos and quizzes through the on -line Learning Management System (LMS); Classroom learning through an
experienced Facilitator/Faculty on campus (Videos, In -class Activities, Outbound Activities); Assignments and
Projects; and Practical Experie nces including challenges, internships and apprenticeships.

Page 26

Projects / Assignments (for Internal Assessment)
i. Projects/Assignments should be drawn for the component on Internal Assessment from the
topics in Module 1 to Module4 .
ii. Students should be given a list of possible topics - at least 3 from each Module at the
beginning of thesemester.
iii. The Project/Assignment can take the form of Street -Plays / Power -Point Presentations /
Poster Exhibitions and similar oth er modes of presentation appropriate to thetopic.
iv. Students can work in groups of not more than 8 pertopic.
v. Students must submit a hard / soft copy of the Project / Assignment before appearing for the
semester endexamination.


QUESTION PAPER PATTERN (Semester III)

The Question Paper Pattern for Semester End Examination shall be as follows:

TOTALMARKS:75 DURATION: 150MINUTES

QUESTION
NUMBER DESCRIPTION MARKS ASSIGNED
1 i. Question 1 A will be asked on the meaning /
definition of concepts / terms from all
Modules.

ii. Question 1 B will be asked on the topic of the
Project / Assignment done by the student
during theSemester

iii. In all 8 Questions will be asked out of which 5
have to beattempted. a) Total marks:15
b) For 1 A, there
will be 3 marks
for each sub -
quest ion.
c) For 1 B there will
be 15 marks
without any
break -up.
2 Descriptive Question with internal option (A or B)
on Module 1 15
3 Descriptive Question with internal option (A or B)
on Module 2 15
4 Descriptive Question with internal option (A or B)
on Module 3 15
5 Descriptive Question with internal option (A or B)
on Module 4 15

Page 27

Syllabus of Courses of
M. Voc. (Management & Entrepreneurship Development) Programme

Semester I
with Effect from the Academic Year 2020 -2021
Reference Books

Reference Books
Business Planning & Entrepreneurial Management

1. Dynamics of Entrepreneurial Development Management - Vasant Desai,Himalaya
PublishingHouse.
2. Entrepreneurial Development - S.S.Khanna
3. Entrepreneurship & Small Business Management - CL Bansal, HaranandPublication
4. Entrepreneurial Development in India - Sami Uddin, MittalPublication
5. Entrepreneur Vs Entrepreneurship - HumanDiagno



1. Srivastava R M, Essentials of Business Finance, Himalaya Publications
2. Anthony R N and Reece JS. Accounting Principles , Hoomwood Illinos , Richard D. Irvin
3. Bhattacharya SK and Dearden J. - Accounting for Management. Text and Cases , New Delhi.
4. Hingorani NL and ramanthan AR - Management Accounting , New Delhi
5. Ravi M. Kishore , Advanced management Accounting , Taxmann , NewDelhi
6. Maheshwari SN - Management and Cost Accounting , Sultan Chand , New Delhi
7. Gupta , SP - Management Accounting , Sahitya Bhawan , Agra .


1. P. Sankara Iyer, ”Operations Research”, Tata McGraw -Hill, 2008.
2. A.M. Natarajan, P. Balasubramani, A. Tamilarasi, “Operations Research”, Pearson Education, 2005.
3. J K Sharma., “Operations Research Theory & Applications , 3e”, Macmillan India Ltd, 2007.
4. P. K. Gupta and D. S. Hira, “Operations Research”, S. Chand & co., 2007.
5. J K Sharma., “Operations Research, Proble ms and Solutions, 3e”, Macmillan India Ltd.
6. N.V.S. Raju, “Operations Research”, HI -TECH, 2002.
7. Production & Operat ions Management -S. N. Chary
8. Production & Operations Ma nagement -James. B. Dilworth
9. Modern Productio n Management -By E. S. BUFFA
10. Production and Operations M anagement -By Norman Gaither
11. Theory and problem in Production and operat ions Management -By S. N. Chary
12. Production and operation Mana gement - By Chunawalla Patel
13. Production & operation Management – Kanishka Bedi – Oxford Accounting for Managerial Decisions
Operations & Production Management

Page 28

1. Essentials of Business Communication, Rajendra Pal, JS Korlahhi: Sultan Chand & Sons, New Delhi.
2. Basic Communication Skills for Technology, Andre J. Rutherford: Pearson Education Asia, patparganj, New Delhi
92
3. Advanced Communication Skills, V. Prasad, Atma Ram Publications, New Delhi.
4. Raymond V.Lesikav, John D. Pettit Jr.: Business Communication; Theory and Pppliaction, All India Traveller
Bookseller, New Delhi 51
5. Business Communication, RK Madhukar, Vikas P ulishing House Pvt. Ltd.,
6. KR Lakshiminarayana: English for Technical Communication – vols. 1 and 2, SCITECH Publications (India) Pvt.
Ltd., T.Nagar, Chenna 600 017
7. Edmund H weiss: Writing Remedies: Practival Exercises for Technical Writing. Universities Press, Hyderabad
8. Cliffs Test Prep for GRE and TOEFL computer Based Test, IDG Books. India (P) Ltd. New Delhi 2.
9. GRE and TOEFL; Kaplan and Baron’s
10. English in Mind, Herbert Puchta and Jeff Stranks, Cambridge

Suggested Software for Lab classes:
• Cambridge Advanced learner’s Dictionary with exercises
• The Rosetta Stone English Library
• Clarity Pronunciation Power
• Mastering English in Vocabulary, Grammar, Spellings, Composition
• Dorling Kindersley series of Grammar, Punctuation, Composition etc.
• Oxford Advanced learner’s Compass 7th Edtion
• Language in Use, Foundation Books Pvt Ltd
• Learning to Speak English – 4 CDs
• Microsoft Encarta
• Murphy’s English Grammar Cambridge
• Time Series of IQ Test, Brain -teasers, Aptitude Test etc.
• English in Mind, H erbert Puchta and Jeff Stranks with Meredith Levy, Cambridge


1. Chandrasekaran & Umaparvathi -Statistics for Managers, 1st edition, PHI Learning
2. G C Beri – Business Statistics, 3rd ed, TATA McGra wHill Reference Book
3. Davis , Pecar – Business Statistics using Excel, Oxford
4. Ken Black – Business Statistics, 5th ed., Wiley India
5. Levin and Rubin – statistics for Management, 7th ed., Pearson
6. Lind, Marchal, Wathen – Staistical techniques in business and economics, 13th ed, McGrawHill
7. Newbold, Carlson, Thorne – Statistics for Business and Economics, 6th ed., Pearson
8. S. C.Gupta – Fundamentals of Statistics, Himalaya Publishing
9. Walpole – Probability and Statistics f or Scientists and Engineers, 8th ed., Pearson
10. Kapoor, V. K, Sancheti, D.C, Business Mathemetics.
11. Levin Richard I. & Rubin, David S, Statistics for Management, Prentice Hall Of India, New Delhi.
12. Gupta S.P Gupta M P, Business Statistics, Sulta n Chand.
13. Bhardwaj, R.S, Mathemetics for Economics and Business.
14. Terry, Sineich, Business Statistics by Examples, Collier McMillan Publisher.
15. Gupta S.P, Statistical Methods, Sultan Chand.

Professional Communication and Soft Skills

Quantitative Techniques for Business Management

Page 29

1. Ganguli Prabuddha and Jabade Siddharth, “Nanotechnology Intellectual Property Rights…..Research,
Design, and Commercialisation”, CRC Press , Taylor and Francis Group, USA (2012)
2. Beyond Intellect ual Property: Toward Traditional Resource Rights for Indigenous Peoples and Local
Communities [Paperback],Darrell A. Posey and Graham Dutfield , IDRC Books; annotated edition (June 1996)
3. Netanel Neil Weinstock , Copyright's Paradox, Oxford University Press (2010).
4. The Indian Patents Act 1970 (as amended in 2005), The Indian Copyright Act 1950 (as amended in 2012), Indian
Trademarks Act 1999, The Indian Industrial Designs Act 2000, The Protection of Pl ant Varieties and Farmers’
Right Act 2001,
5. Inventing the Future: An introduction to Patents for small and medium sized Enterprises; WIPO publication No.
917 www.wipo.int/ebookshop
6. Looking Good : An Introduction to Industrial Designs fo r Small and Medium -sized Enterprises; WIPO publication
No.498 www.wipo.int/ebookshop
7. Creative Expression: An Introduction to Copyright and Related Rights for Small and Medium -sized Enterprises;
WIPO publication No. 918.www.wipo.int/ebookshop
8. Maki ng a Mark: An Introduction to Trademarks for Small and Medium -sized Enterprises; WIPO publication
No. 900 www.wipo.int/ebookshop
9.Ahuja V K, Law Relating to Intellectual Property Rights, LexisNexis , 201
10. Ang Steven, The Moral Dimensions of Intellectual Property Rights, EE, 2013
11. Copyrights, Patents and Trade Secrets, 2 nd Ed., West Legal Studies, Canada, 2000
12. D. P. Mittal, Trade Marks, Passing Off & Geographical Indications of Goods: Law and Procedure,Taxmann
Allied Services, New Delhi, 2002
13. David Bainbridge, Intellectual Property, 4 th Ed., Pitman Publishing, London, 1999
14. Davi d Bainbridge, Intellectual Property, 5 th Ed., Pearson Education Ltd., 2003
15. David Kitchin QC et al, Kerly's Law of Trade Marks and Trade Names, 14 th Ed., Sweet & Maxwell,
London, 2007


1. Lisa K. Gundry , Jill R. Kickul , Entrepreneurship Strategy , Changing Patterns in New Venture Creation, Growth,
and Reinvention, Sage Publications , 2007.
2. Jared D. Harris, Michael J. Lenox. The Strategist Toolkit, Darden Business Pub lishing, 2013
3. Jeanne Liedtka, Andrew King,Kevin Bennett, Solving Problems with Design Thinking – Ten Stories of
What Works , Columbia Business School Publishing, 2013
4. Michael E. Dobbs, (2014) "Guidelines for applying Porter's five forces framework : a set of industry analysis
templates", Competitiveness Review, Vol. 24 Issue: 1, pp.32 -45.



1. Ramachandran , Entrepreneurship Development, Mc Graw Hill Katz , Entrepreneurship Small Business,
Mc GrawHill
2. Byrd Megginson,,Small Business Management An Entrepreneur’s Guidebook 7th ed, McGrawHill
3. Fayolle A (2007) Entrepreneurship and new value creation. Cambridge, Cambridge UniversityPress
4. Hougaard S. (2005) The business idea. Berlin, SpringerLowe R& S Mariott (2006)
5. Enterprise: Entrepreneurship & Innovation. Burlington, ButterworthHeinemann
6. Léo-Paul Dana ,World Encyclopedia of Entrepreneurship, , Edward Elgar

Opportunity Recognition, Market Survey & Feasibility Analysis
Intellectual Property Procedures


Entrepreneurial Capacity Building and Competencies Development

Page 30

Syllabus of Courses of
M. Voc. (Management & Entrepreneurship Development) Programme

Semester I
with Effect from the Academic Year 2020 -2021

The performance of the learners will be evaluated in two Components. One component will be
the Internal Assessment component carrying 25% marks and the second component will be the
Semester -wise End Examination component carrying 75% marks. The allocation of marks for the
Internal Assessment and Semester End Examinations will be as shown below: -

A) Internal Assessment : 25 %
Question Paper Pattern
(Internal Assessment - Courses without Practical Courses)

Sr. No. Particular Marks
1 One class test (20 Marks)
Match the Column/ Fill in the Blanks/ Multiple Choice Questions
(½ Mark each) 05 Marks
Answer in One or Two Lines (Concept based Questions)
(01 Mark each) 05 Marks
Answer in Brief (Attempt Any Two of the Three)
(05 Marks each) 10 Marks
2 Active participation in routine class instructional deliveries and
overall conduct as a responsible learner, mannerism and
articulation and exhibit of leadership qualities in organizing
related academic activities 05 Marks

Question Paper Pattern
(Internal Assessment - Courses with Practical Courses)
Sr. No. Particular Marks
1 Semester End Practical Examination (20 Marks)
Journal 05 Marks
Viva 05 Marks
Laboratory Work 10 Marks
2 Active participation in routine class instructional deliveries and
overall conduct as a responsible learner, mannerism and
articulation and exhibit of leadership qualities in organizing related
academic activities articulation and exhibit of leadership
qualities in organizing related academic activities 05 Marks Scheme of Evaluation

Page 31

B) Semester End Examination: 75 %
i) Duration: The examination shall b e of 2 ½ Hours duration
ii) Theory question paper pattern
 There shall be five questions each of 15 marks.
 All questions shall be compulsory with internal choice within the questions.
 Question may be subdivided into sub -questions a, b, c… and the allocation of marks
depends on the weightage of the topic.
(Detail question paper pattern has been given separately)

Passing Standard

The learners to pass a course shall have to obtain a minimum of 40% marks in aggregate for each
course where the course consists of Internal Assessment and Semester End Examination. The
learners shall obtain minimum of 40% marks (i.e. 10 out of 25) in the Internal Assessment and
40% marks in Semester End Examination (i.e. 30 Out of 75) separately, to pass the course and
minimum of Grad e E to pass a particular semester A learner will be said to have passed the
course if the learner passes the Internal Assessment and Semester End Examination together.

Page 32

Question Paper Pattern
(Practical Courses)

Maximum Marks: 75 Questions to be set: 05 Duration: 2 ½ Hrs.
All Questions are Compulsory Carrying 15 Marks each.

Question
No Particular Marks
Q-1 Objective Questions
A) Sub Questions to be asked 10 and to be answered any 08
B) Sub Questions to be asked 10 and to be answered any 07
(*Multiple choice / True or False / Match the columns/Fill in the
blanks) 15 Marks
Q-2

Q-2 Full Length Practical Question
OR
Full Length Practical Question 15 Marks

15 Marks
Q-3

Q-3 Full Length Practical Question
OR
Full Length Practical Question 15 Marks

15 Marks
Q-4

Q-4 Full Length Practical Question
OR
Full Length Practical Question 15 Marks

15 Marks
Q-5


Q-5 A) Theory questions
B) Theory questions
OR
Short Notes
To be asked 05
To be answered 03 08 Marks
07 Marks

15 Marks

Note:
Practical question of 15 marks may be divided into two sub questions of 7/8 and 10/5 Marks. If
the topic demands, instead of practical questions, appropriate theory question may be asked.

Page 33

Question Paper Pattern
(Theoretical Courses)

Maximum Marks: 75 Questions to be set: 05 Duration: 2 ½ Hrs.
All Questions are Compulsory Carrying 15 Marks each.

Question
No Particular Marks
Q-1 Objective Questions
A) Sub Questions to be asked 10 and to be answered any 08
B) Sub Questions to be asked 10 and to be answered any 07
(*Multiple choice / True or False / Match the columns/Fill in the
blanks) 15 Marks
Q-2

Q-2 Full Length Question
OR
Full Length Question 15 Marks

15 Marks
Q-3

Q-3 Full Length Question
OR
Full Length Question 15 Marks

15 Marks
Q-4

Q-4 Full Length Question
OR
Full Length Question 15 Marks

15 Marks
Q-5


Q-5 A) Theory questions
B) Theory questions
OR
Short Notes
To be asked 05
To be answered 03 08 Marks
07 Marks

15 Marks


Note:
Theory question of 15 marks may be divided into two sub questions of 7/8 and 10/5 Marks.

Page 34

Syllabus of Courses of
M. Voc. (Management & Entrepreneurship Development) Programme

Semester I I
with Ef fect from the Academic Year 2020 -2021
Core Courses
Business Law and Legal framework for Entrepreneurs
Modules at a Glance

Sr.
No. Modules No. of
Lectures
1 Introduction to Business Law and Contracts 14
2 Law of Partnership, Law of sales of Goods & Law of Negotiable
Instruments 16
3 The Companies Act 2013, Banking & Insurance Laws,
Consumer Protection Act 2019 & The Competition Act 2002. 15
4 Foreign Exchange Management Act 1999, Regulation to
Information and IPR Laws 15
Total 60

Objectives

SN Objectives
1 To acquaint students with the legal and regulatory aspects of operating a
business.
2 To enlighten students with the policies governing the business environment

Page 35

Sr. No. Modules / Units
1 Introduction to Business Law and Contracts
Introduction to Business Law: Introduction, Meaning and Nature of Law, Sources of Indian
Law, Legal Environment of Business, Mercantile Law, Some Ba sic Legal Concepts.

Law of contract –Introduction, Objectives, Definition of a Valid Contract, Offer and
Acceptance, Capacity to Contract, Consent ,Consideration, Performance of Contracts,
Discharge of Contracts, Breach of Contract and Void Agreements, Quasi Contracts, Freedom
to Contract.

Contracts of Guarantee and indemnity – Introduction, Contract of Indemnity, Contract of
Guarantee, Kinds of Guarantee, Creditor, Surety.

Contracts of Bailment and Pledge – Introduction, Bailment and its Kinds, Definition o f
bailment ,Kinds of bailment, Bailor and Bailee, Termination of Bailment, Finder of Lost
Goods, Pledge or Pawn, Pledge by Non -owners, Pledgor and Pledgee

Contract of Agency – Introduction, Agent and Agency, Kinds of Agencies, Class ification of
Agents, Duties and Rights of Agents, Principal’s Duties to the Agent and his Liability to Third
Parties, Personal Liability of Agent, Termination of Agency, Power of Attorney

2 Law of Partnership, Law of sales of Goods & Law of Negotiable Instruments
Law of Partnership: Introduction, Meaning and Nature of Partnerships, Registration of
Firms, Partnership Deed, Relations of Partners to One Another, Relations of Partners to
Third Parties, Changes in a Firm, Dissolution

Law of sales of Goods – Contract of sale, Goods and their classification, Meaning of price,
Conditions and Warranties, Passing of property in goods, Transfer of title by non -owners,
Performance of a contract of sale, Unpaid seller and his rights, Remedies for breach of
contract

Law of Negotiable Instruments 1881 & amendments thereon – Negotiable instruments,
Promissory notes, Bills of exchange, Cheques, Negotiation, Presentment, Dishonour,
Crossing of cheques, Paying banker

3 The Companies Act 2013, Banking & Insurance Laws, Consumer Protection Act
2019 & The Competition Act 2002
The Companies Act 2013 : Introduction, Formation of a Company, Memorandum of
Association, Articles of Association, Prospectus, Shares, Directors, General Meetings and
Proceedings, Auditor, Winding up.

Banking & Insurance Law s- Introduction, Control and Regulation of Banking, Insurance in
India, Regulation of Insurance Sector

Consumer Protection Act 2019 - Introduction, Definitions, Right s of Consumers, Nature and
Scope of Complaints, Remedies Available to Consumers

The Competition Act 2002 - Introduction, Definitions, Enquiry into Certain Agreements and
Dominant Positio n of Enterprise , Miscellaneous Provisions, Finance, Accounts and Aud it

Page 36

4 Foreign Exchange Management Act 1999, Regulation to Information and IPR
Laws
The Foreign Exchange Management Act 1999 - Introduction, Definitions, Regulation and
Management of Foreign Exchange, Authorized Person, Contravention and Penalties
[Sections13 -15], Adjudication and Appeal [Sections 16 -35], Directorate of Enforcement,
Miscellaneous Provisions

Regulation to Information - Introduction, Right to Information Act, 2005, Information
Technology Act, 2000, Electronic Governance, Secure Electr onic Records and Digital
Signatures, Digital Signature Certificates, Cyber Regulations Appellate Tribunal, Offences,
Limitations of the Information Technology Act, 2000

Intellectual Property Laws - Introduction, Legal Aspects of Patents, Filing of Patent
Applications, Rights from Patents, Infringement of Patents, Copyright and its Ownership,
Infringement of Copyright, Civil Remedies for Infringement.

Page 37

Syllabus of Courses of
M. Voc. (Management & Entrepreneur ship Development) Programme

Semester I I
with Effect from the Academic Year 2020 -2021
Core Courses
Corporate Accounting and Auditing

Modules at a Glance

Sr.
No. Modules No. of
Lectures
1 Introduction to Corporate Accounting & Accounting for share
capital 12
2 Accounting for Debentures and Related aspects of Company
accounts 13
3 Interpretation of Financial Statement & Audit Queries 18
4 Consolidation of Accounts as per Companies Act, 2013 & Trends
in Corporate Financial Reporting 17
Total 60
Objectives

SN Objectives
1 To understand the basics of Corporate Accounting.
2 To learn to interpret the financial statements for effective financial decision
making.

Page 38

Sr. No. Modules / Units
1 Introduction to Corporate Accounting & Accounting for share capital
Intro duction to Corporate Accounting : Records of accounts to be maintained by a
company.

Accounting for Share Capital : Issue of Shares; Forfeiture and Reissue of Shares, Accounting
Treatment of Premium, Buy -back of Shares; Redemption and Conversion; Capital
Redemption Reserve, Bonus Shares; Rights Issue, ESOPs, ESPS, Sweat Equity Shares; and
Underwriting; Book Building.

2 Accounting for Debentures and Related aspects of Company accounts
Accounting for Debentures : Accounting Treatment, Debenture Redemption Reserve,
Redemption of Debentures and Conversion of Debentures into Shares. Deferred Tax.

Rela ted Aspects of Company Accounts : Accounting for ESOP, Buy -back, Equity Shares with
differential rights, Underwriting and Debentures.

3 Interpretation of Financial Statement & Audit Queries
Financial Statements Interpretation: Preparation and Presentation of Financial
Statements; Quarterly, Half -yearly and Annual Financial Statement pursuant to Listing
Regulations; Depreciation provisions and Reserves; Determination of Managerial
Remuneration, Corporate Social Responsibility spend, various disclosures under the
Companies Act, 2013, LODR & applicable accounting standards; Rel ated party and segment
reporting, Audit Queries; How to Read and interpret Financial Statements.

4 Consolidation of Accounts as per Companies Act, 2013 & Trends in Corporate
Financial Reporting
Consolidation of Accounts as per Companies Act, 2013 : Holding Company, Subsidiary
Companies, Associate Companies and Joint Venture; Accounting Treatment and disclosures.

Corporate Financial Reporting : Requirements of Corporate Reporting; Recent tr ends in
Financial Reporting.

Page 39

Syllabus of Courses of
M. Voc. (Management & Entrepreneurship Development) Programme

Semester I I
with Effect from the Academic Year 2020 -2021
Core Courses
Business Marketing and Brand Management

Modules at a Glance


Sr.
No. Modules No. of
Lectures
1 Marketing Mix (Part – I) Product Strategy & Pricing
Strategy 15
2 Marketing Mix (Part – II) Distribution & Promotion
Strategy 15
3 Marketing Evaluation & Control 15
4 Brand Management 15
Total 60


Objectives

SN Objectives
1 To provide a comprehensive view of Marketing strategies for the products of
an organization
2 To help students evaluate their marketing strategy and build their brand.

Page 40

Sr. No. Modules / Units
1 Marketing Mix (Part – I) Product Strategy & Pricing Strategy
Product Strategy
Goods & Services Continuum, Classification of consumer products - convenience, shopping,
shopping, unsought goods. Classification of industrial products - materials and parts, capital items,
supplies and services. The Product Hierarchy, Product Systems and Mixes, Product Line
Analysis, Product Line Length, The Customer Value Hierarchy.
New Product Devel opment Process - Idea Generation to commercialization.

Pricing Strategy
Meaning, The Role of Pricing, Importance and Factors influencing prici ng decisions.
Setting the Price: Setting pricing objectives, Determining demand, Estimating costs, Analyzing
competitors’ pricing, Selecting pricing method, selecting final price.
Adapting the Price: Geographical pricing, Price discounts & allowances, Promotional pricing,
Differentiated pricing, concept of transfer pricing, Dynamic pricing (surge pricing, auction pricing),
Pricing in online marketing (free, premium, freemium).
Price Change: Initiating & responding to price changes.
2 Marketing Mix (Part – II) Distribution & Promotion Strategy
Distribution Strategy :
Meaning, The Role of Marketing Channels, Channel fun ctions & flows, Channel Levels.
Channel Design Decisions : Analyzing customers’ desired service output levels, establishing
objectiv es & constraints, Identifying & evaluating major channel alternatives.
Channel Options : Introduction to Wholesa ling, Retailing, Franchising, Direct
marketing, Introduction to Omni channel & hybrid channel options.
Market Logistics Decisions : Order processing, Warehousing, Inventory, and Logistics.

Promotion Strategy :
Meaning, The role of marketing communicatio ns in marketing effort.
Communication Mix Elements : Introduction to Advertising, Sales Promotion, Personal Selling,
Public Relations, Direct Marketing.
Concept of Integrated Marketing Communications (IMC), Developing Effective Communication -
Communicati on Process.
Steps in Developing effective marketing communication: I dentifying target audience, determining
communication objectives, designing a message, Choosing media, Selecting message source,
Collecting feedback.
Shaping the overall promotion mix: promotional mix strategy, push -pull strategies.


3 Marketing Evaluation & Control
Product Level Planning: Preparation & evaluation of a product level marketing plan.
Nature & contents of Marketing Plans - Executive Summary, Situation Analysis, Marketing
Strategy, Financials, Control.
Marketing Evaluation & Control - Concept, Process & types of control - Annual Plan Control,
Profitability Control, Efficiency Control, Strategic Control, Mar keting audit.
4 Brand Management
Planning and Implementing Brand Marketing Programs: The Four steps of brand building,
creating customer value, Identifying and establishing brand positioning, Positioning guidelines,

Building brand equity, Brand leveraging , Co- branding, Celebrity Endorsement.
Brand Marketing Strategies for Leaders, Challengers, Followers, Niche Strategies.

Growing and Sustaining Brand Equity: The brand value chain, Brand audit, Designing brand
tracking studies,
Capturing custom er mind set through quantitative and qualitative research techniques, Brand
architecture

Brand hierarchy, Designing brand strategy, New products, Brand extensions - advantage and
disadvantage, Reinforcing brands, Revitalizing brands, Rejuvenating failed Br ands.

Page 41

Syllabus of Courses of
M. Voc. (Management & Entrepreneurship Development) Programme

Semester I I
with Effect from the Academic Year 2020 -2021

Skill based component

Digital Marketing & E -Commerce

Modules at a Glance


Sr.
No. Modules No. of
Lectures
1 Introduction to Digital Marketing 10
2 Digital Promotion Techniques 10
3 Digital Marketing Budgeting & Marketing Analytics 12
4 Digital Business Ecosystem 13
Total 45


Objectives

SN Objectives
1 To equip students with the latest Digital Marketing tools.
2 To help students to not just implement the tools but also use Business analytics
in measuring the effectiveness of these Digital marketing techniques.

Page 42

Sr. No. Modules / Units
1 Introduction to Digital Marketing
Introduction , Digital Marketing meaning, scope and Importance, Web marketing
strategy , Web marketing environment, Web Content, Web marketing tools

Online Buyer Behavior, Web site Design, Online user experience, Online site design,
Integrated Internet Marketing Communications, Interactive Marketing
Communication, Search Engine Optimization, Creating and Managing Campaigns

(Exercise : Creating website using simple tools such as WordPress & Wix.com)
2 Digital Promotion Techniques
Digital Promotion Techniques: E Mail marketing, Permission Marketing, Viral Marketing,
Social Media Marketing, Content Marketing, PPC Advertising, PPC Advertising, Face Book
Advertising, Visual Advertising, Display Advertising, LinkedIn.
Mobile Advertising, Image Advertising, Video Advertising; YouTube Advertising, Concept
of SNS Industry (Social Networking Site Industry)

(Exercise : Create a Facebook / Instagram Ad & measure progress in visibility)

3 Digital Marketing Budgeting & Marketing Analytics
Digital Marketing Budgeting - resource planning - cost estimating - cost budgeting - cost
control

Google Analytics, Tracking Performance, Tracking Mobile marketing Performance, Web
Analytics, Traffic Reports, Behaviour reports, KPIs in analytics, Tracking SMM performance

Goog le AdWords - creating accounts, Google AdWords - types

(Exercise: Create Google AdWords account and monitor progress of the ca mpaign)
4 Digital Business Ecosystem
Digital Business Ecosystem: Electronic Commerce Mechanisms, Online Purchasing
Process,
E-Marketplace s: Types, Components and Participants
Customer Shopping Mechanisms : Webstores, Malls, and Portals, Webstores, Electronic
Malls , Web (Information) Portals.
Merchant Solutions: Electronic Catalogs, Search Engines, and Shopping Carts, Electronic
Catalogs, E -Commerce Search Activities,
Auctions - Traditional Auctions Versus E-Auctions, Dynamic Pricing.
Changing Supply Chains: Structure of the Supply Chain, EC Order Fulfillment Process,
Speeding Up Deliveries, Partnering Efforts and Outsourcing Logistics, Order Fulfillment in
Make -to- Order (MTO) and Mass Customization.
Digital Payments: Smart Cards, Stored -Value Cards, EC Micropayments, Payment
Gateways, Mobile Payments, Digital and Virtual Currencies, Security, Ethical, Legal,
Privacy, and Technology Issues.

Page 43

Syllabus of Courses of
M. Voc. (Management & Entrepreneurship Development) Programme

Semester I I
with Effect from the Academic Year 2020 -2021

Skill based component

MSME framework and business support

Modules at a Glance


Sr.
No. Modules No. of
Lectures
1 Introduction of MSME 12
2 Major Schemes for MSME 11
3 Financing Options & Modes Sources of finance for MSMEs 11
4 Government Initiatives for MSME Sector 11
Total 45


Objectives

SN Objectives
1 To enable students to explore the funding opportunities and schemes available
in the MSME sector.

Page 44

Sr. No. Modules / Units
1 Introduction of MSME
Introduction of MSME: Introduction of MSMED Act 2006
Ministry of MSME
MSME rules and regulations for Manufacturing Enterprises and service Enterprises (How
to Set up new unit, arranging finance, unit development, export promotion)
Overview of MSME sector in India
Major Challenges faced by MSME in India .
2 Major Schemes for MSME
Major Schemes for MSME:
SME Division Schemes
Development Commissioner (DC -MSME) Schemes
National Small Industries Corporation (NSIC) Schemes
SIDBI Schemes
NABARD Schemes
EXIM Bank initiatives

3 Financing Options & Modes Sources of finance for MSMEs
Financing Options & Modes Sources of finance and methods of financing SMEs, relevance
of quasi capital and own money in business - Venture Capital, Hybrid Capital, special
financial products for SMEs, Assessment of Term Finance / Working Capital for SMEs -
Credit Risk Management of SMEs - Appraisal, assessment, collaterals, documentation,
inspection, follow -up and monitoring and review, Credit Scoring models, Standing and
liquidity assessment, Credit pricing of SMEs, Micro Enterprise finance, P.S. guideline s
related to MSME, Mudra Bank, Factoring.

4 Government Initiatives for MSME Sector
Start -up India Schemes:
Introduction of start -up India schemes
Action plan of the scheme
Rules and regulations / eligibility of the scheme

Government Initiatives for Ease of Doing Business:
Different schemes by government for EODB
Various Initiatives taken by the government
Reforms for Ease of doing business

Practical: Students should visit MSMEs and understand their challenges and op portunities,
their operations and access to sources of funds.

Page 45

Syllabus of Courses of
M. Voc. (Management & Entrepreneurship Development) Programme

Semester I I
with Effect from the Academic Year 2020 -2021

Skill based component

Advanced Excel & IT tools for Entrepreneurs

Modules at a Glance


Sr.
No. Modules No. of
Lectures
1 Introduction to Excel 10
2 Advanced Excel 11
3 Excel Functions 10
4 Data Presentation using Excel, MS -Word & MS -Powerpoint 14
Total 45

Objectives

SN Objectives
1 To train students to use applications such as Excel, PowerPoint, etc to bring
efficiency in working.
2 To guide them to apply these tools in decision making process.

Page 46

Sr. No. Modules / Units
1 Introduction to Excel
Introduction to Excel : Excel Introduction
Basic formulae: Entering and editing data, Creating and copying formulae, Creating
functions easily
Formatting: Inserting/deleting rows/columns, Changing fonts, Colors and borders
Merging and aligning cells Printing: Page break preview, Using page layout view,
Headers and footers, Freezing print titles Charts: Selecting data, Quick ways to create
charts , Formatting your chart
Basic tables: Table styles, Using calculated columns, Header rows and total rows
Case Exercises/ Practical Assignments/Activities
2 Advanced Excel
Advanced Excel : Sorting and filtering lists/tables of data, custom sort
Number formatting: Creating custom formats, The four parts of a format, Scaling
numbers
Dates and times: How dates and times are stored, Useful date/time functions,
Formatting dates and times , Conditional formatting: Creating/using cell rules, Data
bars and colour sets, Styles and themes, How themes work, Using the default styles,
Creating custom styles
Validation and protection: Setting cell validation, Protecting cells/worksheets,
Grouping and outlining, Cell comments Range names and absolute referenc es:
Absolute references ($ symbol), Fixing only the row/column, Creating range names,
Labelling ranges automatically, Case Exercises/ Practical Assignments/Activities
3 Excel Functions
Excel Functions:
Introduction to Mathematical Functions
Introduction to Text Functions, Introduction to Logical & Reference Functions,
Introduction to Date & Time Functions, Introduction to Financial Functions,
Introduction to Information Functions IF and LOOKUP functions: The conditional (IF)
function, Neste d Ifs, Lookup functions
Case Exercises/ Practical Assignments/Activities
4 Data Presentation using Excel, MS-Word & MS -Powerpoint
Tables and Charts : Advanced Tables, Using calculated columns, Removing duplicates,
Advanced filter Pivot tables: Creating pivot tables, Swapping rows, columns and pages,
Grouping fields Slicers, Pivot table slicers, Changing slicer properties Advanced charts,
Creating chart templates, Combination charts, Picture charts, Custom chart types, Case
Exercises/ Practical Assignments/Activities

Working with MS - Office: MS -WORD: Word Basics, Commands, Formatting, Text and
Documents, Sorting, Mail Merge etc.; MS -EXCEL: Basic, Formatting, Functions, Creating
Charts, Working with Graphics, Using worksheet as Databases.; MS -POWER POINT:
PowerPoint Basics, Creating Presentations, Slide show, working with Graphics

Page 47

Syllabus of Courses of
M. Voc. (Management & Entrepreneurship Development) Programme

Semester I I
with Effect from the Academic Year 2020 -2021

Practical Course
Business Idea generation & Business Plan Canvas

Modules at a Glance


Sr.
No. Modules No. of
Lectures
1 Business Idea Generation 10
2 Overview of Business Model Canvas 10
3 Formulating Business Model Canvas - I 12
4 Formulating Business Model Canvas - II 13
Total 45



Objectives

SN Objectives
1 To guide students with idea exploration phase and drafting of Business
Model Canvas required during business proposal presentation.

Page 48

Sr. No. Modules / Units
1 Business Idea Generation
Techniques of Idea Generation: Brainstorming, Mind mapping, First principles design,
Collaborative Innovation, Blue sky thinking, Yes and……, The 5Ws and the H, Social
Listening, Idea Capture.
2 Overview of Business Model Canvas
Outline of the Business Model Canvas:
 The key activities that need to be undertaken to start up, operate and grow the
business
 The network of key partnerships required to reduce risk and acquire the right
resources for the business
 The financial and physical resources required
 The various customer segments and the customer relationships that the business
intends to build with these segments
 How the business’s products/services will meet customer needs and wants
(the value proposition )
 The distribution channels that will be used to deliver the products/services to
customers
 The ways in which the business intends to generate revenue – income from the sales
of its products/services
 The total costs to be incurred through the creating and operating of the business
model ( cost structure ).
3 Formulating Business Model Canvas - I
 Customer Segments : Identifying & s electing the customer segments that will
benefit the most from your new idea, product, service, or solution.
 The Value Propositions: The value proposition is the reason why customers turn to
one company over another . Addressing customers pain point or pleasure point.
 Channels and Customer Relationships : How a company communicates with and
reaches its customer segments. Channels are typi cally direct or indirect an d have
five phases: awareness, evaluation, purchase, d elivery, and after sales.

4 Formulating Business Model Canvas - II
 Revenue Streams and Key Resources : A business model typically has two different
types of revenue streams --transactional and recurring.
 Key Activities and Key Partnerships : The key activities are what an entrepreneur or
intrapreneur needs in order to create and offer a value proposition, reach markets,
build and maintain customer relationships and generate revenues.
 The Cost Structure : The final building block focuses on wha t costs will be incurred
as we create and deliver the value propositions to the customer segments. The
most common categories of cost are cost -driven and value -driven.


Learning Methods:
Classroom learning through an experienced Facilitator/Faculty on campus
Projects; and Practical Experiences including challenges, internships and apprenticeships
Business Canvas Evaluation by ind ustry panel
Template: https://corporatefinanceinstitute.com/resources/knowledge/strategy/business -model -canvas -template/

Page 49

Syllabus of Courses of
M. Voc. (Management & Entrepreneurship Development) Programme

Semester I I
with Effect from the Academic Year 2020 -2021

Practical Courses
Project Report Formulation & Business Plan Presentation

Modules at a Glance


Sr.
No. Modules No. of
Lectures
1 Business Plan Formulation – Introduction 12
2 Components of Business Project Report – I : Project
Financing avenues 11
3 Components of Business Project Report – II : Project
Analysis 11
4 Components of Business Project Report – III: Means/
Sources of Finance 11
Total 45


Objectives

SN Objectives
1 To help evaluate and refine the Business model canvas formulated by
students.
2 To apply the components of the Business Project and formulate a Business
Project as a foundation before starting a business.

Page 50

Sr. No. Modules / Units
1 Business Plan Formulation – Introduction
Business Model Canvas Evaluation (based on Business Model Canvas formulated – refer
subject - Project Report Formulation & Business Plan Presentation )

Business Plan Formulation
What is the Business?
Drafting preliminary project report : Steps in prepar ing preliminary project report

2 Components of Business Project Report – I : Project Financing avenues
Project Financing avenues: Capital Investment – importance & types, Cost of Sales, Cost
of Production and profitability estimates, Working capital assessment, Debt service
coverage ratio, Break Even Point, Projected Cash Flow, Projected Balance Sheet.

3 Components of Business Project Report – II : Project Analysis
Project Analysis: Market Analysis, Technical Analysis, Organizational Analysis, Infrastructure
arrangements, Technology arrangements, Inputs & utilities, Product Mix, capacity,
machinery & equipment selection, Location, site selection, estimates of Cost o f Project.
4 Components of Business Project Report – III: Means/ Sources of Finance
Means/ Sources of Finance – Equity Capital, Debt Capital, Term loans, Working Capital,
Capital Structure.

Overview – Venture Capital, Angel Investors, Crowd Funding, Technology Business
Incubators and Accelerators.

Formulation of Detailed Project Report by including the aspects in the above modules.

Project Presentation & Evaluation by Industry Panel

Learning Methods:
Videos and quizzes through the on -line Learning Management System (LMS); Classroom learning through an
experienced Facilitator/Faculty on campus (Videos, In -class Ac tivities, Outbound Activities); Assignments and
Projects; and Practical Experiences including challenges, internships and apprenticeships.

Page 51

Projects / Assignments (for Internal Assessmen t)
i. Projects/Assignments should be drawn for the component on Internal Assessment from the
topics in Module 1 to Module 4.
ii. Students should be given a list of possible topics - at least 3 from each Module at the
beginning of the semester.
iii. The Project/Assignment can take the form of Street -Plays / Power -Point Presentations /
Poster Exhibitions and similar other modes of presentation appropriate to the topic.
iv. Students can work in groups of not more than 8 per topic.
v. Students must submit a hard / soft copy of the Project / Assignment before appearing for the
semester end examination.


QUEST ION PAPER PATTERN

The Question Paper Pattern for Semester End Examination shall be as follows:

TOTAL MARKS: 75 DURATION: 150 MINUTES

QUESTION
NUMBER DESCRIPTION MARKS ASSIGNED
1 i. Question 1 A will be asked on the meaning /
definition of concepts / terms from all
Modules.

ii. Question 1 B will be asked on the topic of the
Project / Assignment done by the student
during the Semester

iii. In all 8 Questions will be asked out of which 5
have to be attempted. a) Total marks: 15
b) For 1 A, there
will be 3 marks
for each sub -
question.
c) For 1 B there will
be 15 marks
without any
break -up.
2 Descriptive Question with internal option (A or B)
on Module 1 15
3 Descriptive Question with internal option (A or B)
on Module 2 15
4 Descriptive Question with internal option (A or B)
on Module 3 15
5 Descriptive Question with internal option (A or B)
on Module 4 15

Page 52

Business Marketing and Brand Management
Syllabus of Courses of
M. Voc. (Management & Entrepreneurship Development) Programme

Semester I I
with Effect from the Academic Year 2020 -2021
Reference Books

Reference Books
Business Law and Legal framework for Entrepreneurs

 Elements o f mercantile Law – N.D.Kapoor
 Business Law – P.C. Tulsian
 Business Law – SS Gulshan
 Company Law – Dr.Avtar Singh
 Indian contract Act – Dr.Avtar Singh
 Law of Intellectual Property -V.K-Taraporevala
 Business Law By M. C. Kuchhal and Vivek Kuchhal



 Auditing & Corporate Accounting (English, Hardcover, Shah C. K.)
 Accounting Tools For Business De cision Making , Paul D. Kimmel, Jerry J. Weygandt, Donald E. Kieso
 Corporate Accounting: Reference Book for B.Com, B.B.A, M.B.A, Company Secretary, C.A and
Professional courses .by B.S Raman
 Introduction to Corporate Accounting: P C Tulsian: S Chand
 Corporate Accounting: Rajsekaran V : Pearson
 Corporate Accounting : S N Maheshwari: Vikas Publishing House
 Corporate Accounting M C Shukla, T S Grewal and S C Gupta: S Chand
 Advanced Accountancy: R L Gupta : S Chand

 Marketing Management, Philip Kotler & Kevin Keller
 Marketi ng Management, Greg Marshall
 Stanton, Etzel, Walker, Fundamentals of Marketing, Tata -McGraw Hill, New Delhi.
 Saxena, Rajan, Marketing Management, Tata -McGraw Hill, New Delhi.
 McCarthy, E.J., Basic Marketing: A manageri al approach, Irwin, New York.
 Pillai R S, Bagavathi, Modern Marketing
Corporate Accounting and Auditing

Page 53

Digital Marketing & E -Commerce
MSME framework and business sup port
Advanced Excel & IT tools for Entrepreneurs

Business Idea generation & Business Plan Canvas
 Ryan Damian, Understanding Digital Marketing, Kogan Page.
 ParkinGodfrey, Digital Marketing: Strategies for Online Success, New Holland Publishers.
 Hanson, W. and Kalyanam, E -Commerce and Web Marketing, Cengage.
 E-Commerce, 4th Edition, Business,Technology, Society, By Kenneth C. Laudon, Carol G. Traver, SPD
 E-Commerce, K.K. Bajaj, Debjani Nag, TMH India
 e-Business & e -Commerce for Manage rs, By Harvey M. Deitel, Paul J. Deitel, Kate Steinbuhler, SPD
 E-Commerce : An Indian Perspective, S. J. Joseph, P. T., PHI
 Digital Business and E -Commerce Management: Strateg y, Implementation and Practice by Dave Chaffey

 IIBF, Micro, Small and Medium Enterprises in India, Taxmann Publishers, 2017.
 R. Srinivasan, C.P. Lodha, Strategic Marketing and Innovation for Indian MSMEs, Springer, 2017
 MSME Business - A Journal of Small Business and Enterprise
 Links:
https://m sme.gov.in/
https://msme.gov.in/Media -and-press -release/e -book
https://www.startupindia.gov.in/
https://www.eximbankindia.in/

 John Walkenbach, Excel 2013 Bible, Wiley, PAP/CDR edition, 2013
 John Walkenbach, Excel 2013 Power Programming with VBA (Mr. Spreadsheet's Bookshelf) Wiley; PAP/CDR
edition, 2013
 Excel 2010 All -in-One for Dummie s' By Greg Harvey
 Excel 2010 Made Easy' by Lynn Wright.


 Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
by Alexander Osterwalder
 Links:
https://www.businessmodelsinc.com/about -bmi/tools/business -model -canvas/
https://medium.com/seed -digital/how -to-business -model -canvas -explained -ad3676b6fe4a
https://www.alexandercowan.com/business -model -canvas -templates/
https://www.alexandercowan.com/business -model -canvas -templates/


 Chandra, Prasanna, Projects: Planning, Analysis, Selection, Financing, Implementation and
Review, Mc Graw Hill Education India Pvt. Ltd., New Delhi
 Desai, Vasant, The Dynamics of Entrepreneurial Development and Manageme nt, Himalaya
Publishing House, New Delhi
 Gupta, C.B. and Srinivasan, M.P., Entrepreneurship Development in India, Sultan Chand & Sons,
New Delhi

Project Report Formulation & Business Plan Presentation

Page 54

Scheme of Evaluation
Syllabus of Courses of
M. Voc. (Management & Entrepreneurship Development) Programme

Semester I I
with Effect from the Academic Year 2020 -2021

The performance of the learners will be evaluated in two Components. One component will be
the Internal Assessment component carrying 25% marks and the second component will be the
Semester -wise End Examination component carrying 75% marks. The allocation of marks for the
Internal Assessment and Semester End Examinations will be as shown below: -

A) Internal Assessment : 25 %
Question Paper Pattern
(Internal Assessment - Courses without Practical Courses)

Sr. No. Particular Marks
1 One class test (20 Marks)
Match the Column/ Fill in the Blanks/ Multiple Choice Questions
(½ Mark each) 05 Marks
Answer in One or Two Lines (Concept based Questions)
(01 Mark each) 05 Marks
Answer in Brief (Attempt Any Two of the Three)
(05 Marks each) 10 Marks
2 Active participation in routine class instructional deliveries and
overall conduct as a responsible learner, mannerism and
articulation and exhibit of leadership qualities in organizing
related academic activities 05 Marks

Question Paper Pattern
(Internal Assessment - Courses with Practical C ourses)
Sr. No. Particular Marks
1 Semester End Practical Examination (20 Marks)
Journal 05 Marks
Viva 05 Marks
Laboratory Work 10 Marks
2 Active participation in routine class instructional deliveries and
overall conduct as a responsible learner, mannerism and
articulation and exhibit of leadership qualities in organizing related
academic activities articulation and exhibit of leadership
qualities in organizing related academic activities 05 Marks

Page 55

B) Semester End Examination: 75 %
i) Duration: The examination shall be of 2 ½ Hours duration
ii) Theory question paper pattern
 There shall be five questions each of 15 marks.
 All questions shall be compulsory with internal choice within the questions.
 Question ma y be subdivided into sub -questions a, b, c… and the allocation of marks
depends on the weightage of the topic.
(Detail question paper pattern has been given separately)

Passing Standard

The learners to pass a course shall have to obtain a minimum of 40% marks in aggregate for each
course where the course consists of Internal Assessment and Semester End Examination. The
learners shall obtain minimum of 40% marks (i.e. 10 out of 25) in the Internal Assessment and
40% marks in Semester End Examination (i.e. 30 Out of 75) separately, to pass the course and
minimum of Grade E to pass a particular semester A learner will be said to have passed the
course if the learner passes the Internal Assessment and Semester End Examination together.

Page 56

Question Paper Pattern
(Practical Courses)

Maximum Marks: 75 Questions to be set: 05 Duration: 2 ½ Hrs.
All Questions are Compulsory Carrying 15 Marks each.

Question
No Particular Marks
Q-1 Objective Questions
A) Sub Questions to be asked 10 and to be answered any 08
B) Sub Questions to be asked 10 and to be answered any 07
(*Multiple choice / True or False / Match the columns/Fill in the
blanks) 15 Marks
Q-2

Q-2 Full Length Practical Question
OR
Full Length Practical Question 15 Marks

15 Mar ks
Q-3

Q-3 Full Length Practical Question
OR
Full Length Practical Question 15 Marks

15 Marks
Q-4

Q-4 Full Length Practical Question
OR
Full Length Practical Question 15 Marks

15 Marks
Q-5


Q-5 A) Theory questions
B) Theory questions
OR
Short Notes
To be asked 05
To be answered 03 08 Marks
07 Marks

15 Marks

Note:
Practical question of 15 marks may be divided into two sub questions of 7/8 and 10/5 Marks. If
the topic demands, instead of practical questions, appropriate theory question may be asked.

Page 57

Question Paper Pattern
(Theoretical Courses)

Maximum Marks: 75 Questions to be set: 05 Duration: 2 ½ Hrs.
All Questions are Compulsory Carrying 15 Marks each.

Question
No Particular Marks
Q-1 Objective Questions
A) Sub Questions to be asked 10 and to be answered any 08
B) Sub Questions to be asked 10 and to be answered any 07
(*Multiple choice / True or False / Match the columns/Fill in the
blanks) 15 Marks
Q-2

Q-2 Full Length Question
OR
Full Length Question 15 Marks

15 Marks
Q-3

Q-3 Full Length Question
OR
Full Length Question 15 Marks

15 Marks
Q-4

Q-4 Full Length Question
OR
Full Length Question 15 Marks

15 Marks
Q-5


Q-5 A) Theory questions
B) Theory questions
OR
Short Notes
To be asked 05
To be answered 03 08 Marks
07 Marks

15 Marks


Note:
Theory question of 15 marks may be divided into two sub questions of 7/8 and 10/5 Marks.

Page 58

Second Year – Enterprise Creation, Development & Sustainability Syllabus of Courses of
M. Voc. (Management & Entrepreneurship Development) Programme

Semester I II
with Ef fect from the Academic Year 2021 -2022
Core Courses
Strategic Human Resource Management
Modules at a Glance

Sr.
No. Modules No. of
Lectures
1 Overview of SHRM 14
2 HR Strategies 16
3 HR Policies 15
4 Recent Trends in SHRM 15
Total 60

Objectives

SN Objectives
1 To understand human resource management from a strategic perspective
2 To understand the relationship between strategic human resource
management and organizational performance

Page 59

Sr. No. Modules / Units
1 Overview of SHRM
Strategic Human Resource Management (SHRM) – Meaning, Features, Advantages, Barriers
to SHRM, SHRM v/s Traditional HRM, Steps in SHRM, Roles in SHRM - Top Management,
Front -line Management, HR, Changing Role of HR Professionals, Environmental trends and
HR Challenges , Linking SHRM and Business Performance
2 HR Strategies
Strategic HR Planning – Meaning, Advantages, Interaction between Strategic Planning and
HRP, Managing HR Surplus and Shortages,
Strategic Recruitment and Selection – Meaning and Need, Strategic Human Resource
Development – Meaning, Advantages and Process, Strategic Compensation as a
Competitive Advantage, Rewards Strategies – Meaning, Importance, Employee Relations
Strategy, Retention Strategies, Strategies for Enhancing Employee Work Performance
3 HR Policies
Human Resource Policies – Meaning, Features, Purpose of HR Policies, Process of
Developing HR Policies, Factors affecting HR Policies, Areas of HR Policies in Organisation,
Requisites of a Sound HR Policies – Recruitment, Selection, Training and Developmen t,
Performance Appraisal, Compensation, Promotion, Outsourcing, Retrenchment,
Barriers to Effective Implementation of HR Policies and Ways to Overcome These Barriers,
Need for Reviewing and Updating HR Policies
4 Recent Trends in SHRM
Strategies for Enhancing Employee Engagement Contemporary Approaches to HR
Evaluation – Balance Score Card, HR Score Card,
Benchmarking and Business Excellence Model
Competency based HRM – Meaning, Types of Competencies, Benefits of Competencies for
Effective Executio n of HRM Functions. Human Capital Management –Meaning and Role
New Approaches to Recruitment – Employer Branding, Special Event Recruiting, Contest
Recruitment, e - Recruitment
Strategic International Human Resource Management – Meaning and Features,
International SHRM Strategic Issues, Approaches to Strategic International HRM.

Page 60

Second Year – Enterprise Creation, Development & Sustainability Syllabus of Courses of
M. Voc. (Management & Entrepreneurship Development) Programme


Semester I II
with Ef fect from the Academic Year 2021 -2022
Core Courses
Direct and Indirect Taxation

Modules at a Glance

Sr.
No. Modules No. of
Lectures
1 Introduction to Tax & Corporate Tax Planning 12
2 Taxation of Companies 13
3 Tax planning with reference to setting up a new business 18
4 Tax planning and corporate financial decisions 17
Total 60
Objectives

SN Objectives
1 The course aims at providing the students a comprehensive introduction to
Income Tax so as to enable them in computing income from different sources
and also helps them in understanding the concept and importance of corporate
tax planning.

Page 61

Sr. No. Modules / Units
1 Introduction to Tax & Corporate Tax Planning
Meaning, Definition and Objectives of Tax –Exempt from TAX Profits and gains of
Business and Profession – Assessment of firms and Companies

Meaning and objectives – Scope of corporate tax planning –- Types of companies –
residential status of a company and tax incidence – Areas for corporate tax planning
– Tax management – Assessment of income – Filing of returns.
2 Taxation of Companies
Computation of income under the heads of income applicable to corporate
assesses – Set off and carry forward of losses – Deductions available in respect of
gross total income – Computation of taxable income – Tax liability of a company
3 Tax planning with reference to setting up a new business
Location of new business – Nature of business – Forms of organization – Tax planning in
respect of newly established industrial undertakings in free trade zones – Newly established
100% export oriented undertakings
4 Tax planning and corporate financial decisions
Tax planning vis –a-vis corporate capital structure – Investment decision – Dividend
decision – Issue of bonus shares, Formulation of an ideal wage policy, Provision for
various perquisites and facilities, Deduction of tax at source . Concept of GST

Page 62

Second Year – Enterprise Creation, Development & Sustainability Syllabus of Courses of
M. Voc. (Management & Entrepreneurship Development) Programme


Semester I II
with Ef fect from the Academic Year 2021 -2022
Core Courses
Project Management

Modules at a Glance


Sr.
No. Modules No. of
Lectures
1 Introduction to Project Management & Methodologies 15
2 Project Feasibility & Planning 15
3 Resource allocation and Risk Assessment 15
4 Project Control & Evaluation 15
Total 60


Objectives

SN Objectives
1 To introduce the basic concepts, functions, process, techniques and create an
awareness of the role, functions and functioning of Project Management
2 To give a comprehensive overview of Project Management as a separate area
of Management

Page 63

Sr. No. Modules / Units
1 Introduction to Project Management & Methodologies
Introduction to Project Management:
Definition, functions, evolution of Project Management, classification of projects, Project
management in different environments.

The Project Management Systems, Methodologies & Systems Development Cycle:
Systems approach, systems analysis, systems development, project feasibility, Project life cycle,
project appraisal, project contracting, the phases of system development life cycle.
2 Project Feasibility & Planning
Project Feasibility Study:
Developing a project plan, market and technical analysis, financial analysis evaluation of project
proposals, risk analysis, sensitivity analysis, and social cost benefit analysis.

Project Planning:
Planning fundamentals, project master plan, work breakdown structure & other tools of project
planning, work packages project organization structures & res ponsibilities, responsibility matrix.
3 Resource allocation and Risk Assessment
PERT, CPM, Resource allocation:
Tools & techniques for scheduling development, crashing of networks, time - cost relationship, and
resource leveling multiple project scheduling.

Cost Estimating Budgeting :
Cost estimating process elements of budgeting, project cost accounting &management
information systems, cost schedules & forecasts.

Managing Risks in Projects:
Risk concept & identification, risk assessment, risk priority, risk response planning, risk
management methods.

4 Project Control & Evaluation
Project Control:
Information monitoring, internal & external project control, cost accounting systems for project
control, control process, performance analysis, variance limits, and issues in project control

Project Management Information System:
Computer based tools, features of PMIS, using project management software, (MS Projects)

Project Evaluation, Reporting & Termination:
Project reviews & repo rting, closing the contract.

Page 64

Second Year – Enterprise Creation, Development & Sustainability
Syllabus of Courses of
M. Voc. (Management & Entrepreneurship Development) Programme

Semester I II
with Ef fect from the Academic Year 2021 -2022

Elective/ specialization

Women Entrepreneurship

Modules at a Glance


Sr.
No. Modules No. of
Lectures
1 Contemporary background of Women Entrepreneurship 10
2 Scope of Women Entrepreneurship 10
3 Women Employment Opportunities 12
4 Strategies of Women Entrepreneurship Development 13
Total 45

Objectives

SN Objectives
1 To understand the challenges faced by Women entrepreneurs & ways to
overcome those.
2 To learn about the Institutions & schemes supporting women entrepreneurs

Page 65

Sr. No. Modules / Units
1 Contemporary background of Women Entrepreneurship
Role of women in Society, Women: Historical Context in India , Increasing trends of
Women in Business, Emerging Eco -system for Women Entrepreneurship, Benefits of
Women Entrepreneurship
2 Scope of Women Entrepreneurship
Significance of women entrepreneurship - Factors contributing to women
Entrepreneurship - Characteristics – Challenges faced by Women Entrepreneurs – Growth
of women Entrepreneurship – Entrepreneurship in Sectors like Agriculture, Tourism,
Health care, Transport and allied services - Relationship between Entrepreneurship and
empowerment - Achievements of Woman Entrepreneur s - Role Models of Woman
Entrepreneur.
3 Women Employment Opportunities
Livelihood support for women Employment opportunities: Various agencies - Income
Generating Programme – IRDP - Rural Credit & women’s Self help Groups - Skill
Development and Technology Transfer - Technologies for Women - Impact on Women’s
Development Programs and policy measures at International, National and State Levels.
4 Strategies of Women Entrepreneurship Development
EDP –Objectives - Evolution of women entrepreneur development programme - Special
Women and EDPs - Micro Enterprises and Self employment - Opportunities - Trends and
Patterns of Women Entrepreneurship - Non -Stereotyping Women - Institution and
Schemes supporting Women Entrepreneurs: SIDO, DIC, EDI, NIESB UD,SEWA, ALEAP -
Institutional infrastructure.

Page 66

Second Year – Enterprise Creation, Development & Sustainability
Syllabus of Courses of
M. Voc. (Management & Entrepreneurship Development) Programme

Semester I II
with Ef fect from the Academic Year 2021 -2022

Elective/ specialization

Green & Social Entrepreneurship

Modules at a Glance


Sr.
No. Modules No. of
Lectures
1 Social Entrepreneurship & Forms of Social Enterprises 12
2 Opportunities for Social Entrepreneurs & Successful models 11
3 Understanding Green Entrepreneurship 11
4 Developing a Green Enter prise 11
Total 45

Objectives

SN Objectives
1 To imbibe the sense of social responsibility among budding entrepreneurs.
2 To acquaint students with the concept of sustainable enterprises.

Page 67

Sr. No. Modules / Units
1 Social Entrepreneurship & Forms of Social Enterprises
Social entrepreneur – factors impacting transformation into social entrepreneur The
characteristics of social entrepreneurs  The four distinctions of social entrepreneurship 

Forms of Social Enterprises - Profit and non -profit Proprietorships – partnership -
company Non -Governmental organisation - Society – Trust and Company (sec. 25)
registration  Factors determining selection of forms of registration
2 Opportunities for Social Entrepreneurs & Successful models
Concept of Sustainable Development and its importance

Opportunities for Social Entrepreneurs - Methods of sensing opportunities and fields of
opportunities Assessing and prioritising opportunities  Enterprise launching and its
procedures – start -ups – incubation – accessing venture capital – CSR funds – PPP

Successful Social Entrepreneurship models - Study of successful models like Grameen Bank
– Aravind Eye Care System’s – LEDeG – TERI – Pasumai Payanam, Siruthuli – SEWA – Amul –
Evidence from OASiS, Case Study on SELCO, case study on Annapurna – Goonj
3 Understanding Green Entrepreneurship
 Understanding the Green Economy
 Green Entrepreneurship - Qualities to be a Green Entrepreneur, Elements such as -
Environmental pro tection, connection to ecology , redesign of existing business
processes to transform into Green business

4 Developing a Green Enterprise
 Identifying and Pitching a New Business Opportunity in the Green Business sector
 Raising Awareness of a Green Business - Analysing the impact of the business
environment as well as sustainable markets and customer needs.
 Managing the Money in a Green Business – Financing avenues available for Green
Business
 Identifying & managing c hallenges in t he Green Business sector , financial issues and
strategic decisions .
Case studies about successful Green Enterprises – globally

Page 68

Second Year – Enterprise Creation, Development & Sustainability
Syllabus of Courses of
M. Voc. (Management & Entrepreneurship Development) Programme

Semester I II
with Ef fect from the Academic Year 2021 -2022

Elective/ specialization

Services Management

Modules at a Glance


Sr.
No. Modules No. of
Lectures
1 Introduction to Services Marketing 10
2 Customer Relationship Management & Consumer
Behaviour 11
3 Service Innovation and Service Standards 10
4 Service Operations & Overview of different service sectors 14
Total 45

Objectives

SN Objectives
1 To explain the importance of services in growth of business
2 To acquaint students with Customer Relationship Management.

Page 69

Sr. No. Modules / Units
1 Introduction to Services Marketing
Introduction to Services Marketing: Services – Concepts, Characteristics, Classification of
Services, Goods vs. Services, Services Marketing Mix, Service Marketing Triangle, Factors
responsible for Growth of Services sector, Challenges faced by the Servic es Sector, Service
and Technology, Impact of Technology on Service Firms, Emerging Service Sectors in India.
2 Customer Relationship Management & Consumer Behaviour
Concept of CRM, Relationship management in practice, . Segmenting ,Targeting &
Positioning various services. e-CRM – Emerging Trend in CRM Introduction, Importance
of e-CRM in Service Marketing, Challenges involved in formulating and implementing e -
CRM strategies, e -CRM architecture and its components, Five engines of e -CRM, Evolution
of e-customer and e -marketing, e -CRM for personalized services

Consumer Behavior in Services Marketing Introduction, Customer Expectations in
Services, Service Costs Expe rienced by Consumer, the Role of customer in Service
Delivery, Conflict Handling in Services, Customer Responses in Services, Concept of
Customer Delight
3 Service Innovation and Service Standards
Innovation and Quality: Service Innovation – Design, Challenges, Mapping Patterns of
Service Innovation, Types of Service Innovation, stages in service innovation and
development, Service Quality, Gaps model of Service Quality -Customer Gap, Provider Gap
and Closing Gap, Service Excellence, Service Standards - factors, types, Physical Evidence –
managing Physical Evidence, and the Servicescape – Designing Servicescapes.
4 Service Operations & Overview of different service sectors
Managing Service Operations: Service Process, Service Blueprinting, Managing Demand
and Supply, Participants in Services – Employees roles in Service Delivery, Customers roles
in Service Delivery, Mass Production and Delivery, Service Guarantee, Ethics i n Service
Firms.

Overview of Different Service Sectors, Marketing of Banking Services, Marketing in
Insurance Sector, Marketing of Education Services, Marketing of Tourism and Airlines,
Tourism marketing, Airlines marketing, marketing of Hospitality Serv ices, Healthcare
Marketing, Social Service by NGOs, Marketing of Online Services, Marketing of Professional
Services

Page 70

Second Year – Enterprise Creation, Development & Sustainability
Syllabus of Courses of
M. Voc. (Management & Entrepreneurship Development) Programme

Semester I II
with Ef fect from the Academic Year 2021 -2022

Practical Course
Business Finance and Venture Funding sources and avenues

Modules at a Glance


Sr.
No. Modules No. of
Lectures
1 Project planning & Project Appraisal - Finance perspective 10
2 Sources of Finance 10
3 Venture Capital, Hire Purchase And Leasing 12
4 Preparing & Presenting the Financing Plan 13
Total 45


Objectives

SN Objectives
1 To provide a detailed view of Sources of Finance available to Entrepreneurs
2 To explain the financial aspects to be considered while setting up a business

Page 71

Sr. No. Modules / Units
1 Project planning & Project Appraisal - Finance perspective
Project planning & Project Appraisal: Concepts Capital Expenditures - Importance and
difficulties - Phases of Capital budgeting Levels of Capital budgeting - Estimation of Project
Cash flows -Expenditures - Time value of money. Pay back period - NPV of i nflows - IRR
concepts -Cost of acquiring capital - Planning of portfolio. Risk Analysis - Economic Risk -
Industry Risk - Company Risk - Financial Risk.
2 Sources of Finance
Various sources of Finance available: Long term sources -Equity Shares, Preference Shares
and debentures - Kinds Private Placements - IPO-SEBI - FDI- Institutional Finance - Banks -
IDBI, IFCI, IIBI, ICICI, SIDBI, SFC's in India - Merchant Banks in India - NBFC's in India - their
way of financing in India for small and medium business.

Short term sources: Short term sources - banks and financial Institutions that give short
term finance - Bills Discounting - Factoring - Working Capital - Concepts - Importan ce -Cash
Management - Inventory Management - Receivables Management - Sources of Working
Capital.
3 Venture Capital, Hire Purchase And Leasing
Venture capital - Meaning - origin - Importance - Venture capital in India - Benefits. Hire
Purchase - Concept - Evaluation of Hire Purchase Proposals - Leasing - Overview -Tax
aspects - Lease Accounting - Evaluation of Leasing Proposals.
4 Preparing & Presenting the Financing Plan
Preparing the Financing Plan General considerations -Construction Financing - Long term
financing - Withholding Tax Considerations - Estimating the Borrowing capacity of a project -
Loan repayment Parameters - Borrowing Capacity -, Assuming full Draw down Immediately
prior to project Completion & Periodic Loan Draw downs - applications to Hypothetical High
Speed rail Project - Annual Coverage Tests.

Financial Plan Pitching – (presentations/viva)

Learning Methods:
Classroom learning through an experienced Facilitator/Faculty on campus
Projects; and Practical Experiences including challenges, internships and apprenticeships
Business Canvas Evaluation by industry panel
Template: https://corporatefinanceinstitute.com/resources/knowledge/strategy/business -model -canvas -template/

Page 72

Second Year – Enterprise Creation, Development & Sustainability
Syllabus of Courses of
M. Voc. (Management & Entrepreneurship Development) Programme


Semester I II
with Ef fect from the Academic Year 2021 -2022

Practical Courses
Pilot study & Project implementation

Modules at a Glance


Sr.
No. Modules No. of
Lectures
1 Business Intelligence & Early implementation 12
2 Pre-implementation –Finance & Marketing aspects 11
3 Pre-implementation – Regulatory & Legal aspects 11
4 Pilot testing & Pre -Launch preparation 11
Total 45

Objectives

SN Objectives
1 To equip students with steps involved in Pre -implementation phase.
2 To prepare students for business launch phase

Page 73

Sr. No. Modules / Units
1 Business Intellige nce & Early implementation
Gaining marketing Intelligence
Identify the vertical you will operate in and the business opportunity, understand your
customers and accurately assess market opportunity, minimum viable product and the
lean method.

Translate Business Model into a Business Plan, Visioning for venture, Take product or
service to market, Deliver an investor pitch to a panel of investors, Identify possible
sources of funding for your venture – customers, friends and family, Angels, VCs, Bank
Loans and key elements of raising money for a new venture.
2 Pre-implementation –Finance & Marketing
Get to market Plan, Effective ways of marketing for start -ups – Digital and Viral
Marketing; Hire and Manage a Team, Managing start -up finance: The Concept of Costs,
Profits, and Losses, Manage your Cash Flow, analyse your Financial Performance,
budgeting.

Thorough understanding of market size, costs, margins, delivery channels, customer
acquisition costs, Identify areas to build efficiency (pro duct making, service delivery, and
channels - key areas of the B usiness model Canvas are identified by now), Finalize
business model and plan, Have a 1 -2 year roadmap and trajectory.
3 Pre-implementation – Regulatory & Legal aspects
Establishing a ethical culture for a firm, Legal and regulatory aspects for starting up specific
to your venture, Enhancing the growth process and creating scalability (customers, market
share, and/or sales)

Business Licenses, business permits, choosing a form of busi ness organization, sole
proprietorship, partnership, corporations, Limited Liability company.

4 Pilot testing & Pre -Launch preparation
Concepts of Entrepreneurship Failure, Issues of Entrepreneurial failure, Fading of
Entrepreneurial success among once leading corporate groups, Entrepreneurial resurgence,
Reasons of Entrepreneurial Failure, Essentials to Avoid Unsuccessful Entrepreneurship

Entrepreneurial Growth Stories and cases

Practical/Implementation Phase tasks:
 Pilot study prior to launc h
 Pre Launch market research to find the correct product -market fit
 Name & Logo creation of Startup, Setting Social accounts/ Domain name/ website
for startup
 Product/ service prototype design
 Company registration procedures
 Bank account formalities
 Com petitor analysis


 Student participation in Live projects and development of business models of their own ventures should be
encouraged at this stage

Page 74

Projects / Assignments (for Internal Assessment)
i. Projects/Assignments should be drawn for the component on Internal Assessment from the
topics in Module 1 to Module 4.
ii. Students should be given a list of possible topics - at least 3 from each Module at the
beginning of the semester.
iii. The Project/Assignment can take the form of Street -Plays / Power -Point Presentations /
Poster Exhibitions and similar other modes of presentation appropriate to the topic.
iv. Students can work in groups of not more than 8 per topic.
v. Students must submit a hard / soft copy of the P roject / Assignment before appearing for the
semester end examination.


QUEST ION PAPER PATTERN

The Question Paper Pattern for Semester End Examination shall be as follows:

TOTAL MARKS: 75 DURATION: 150 MINUTES

QUESTION
NUMBER DESCRIPTION MARKS ASSIGNED
1 i. Question 1 A will be asked on the meaning /
definition of concepts / terms from all
Modules.

ii. Question 1 B will be asked on the topic of the
Project / Assignment done by the student
during the Semester

iii. In all 8 Questions will be asked out of which 5
have to be attempted. a) Total marks: 15
b) For 1 A, there
will be 3 marks
for each sub -
question.
c) For 1 B there will
be 15 marks
without any
break -up.
2 Descriptive Question with internal option (A or B)
on Module 1 15
3 Descriptive Question with internal option (A or B)
on Module 2 15
4 Descriptive Question with internal option (A or B)
on Module 3 15
5 Descriptive Question with internal option (A or B)
on Module 4 15

Page 75

Women Entrepreneurship Project Management
Syllabus of Courses of
M. Voc. (Management & Entrepreneurship Development) Programme

Semester I II
with Effect from the Aca demic Year 2021 -2022
Reference Books

Reference Books
Strategic Human Resource Management

1. Michael Armstrong, Angela Baron, Handbook of Strategic HRM, Jaico publishing House
2. Armstrong M. -Strategic Human Resource Management_ A Guide to Action (2006)
3. Strategic Human Resource Management, Tanuja Agarwal
4. Strategic Human Resource Management, Jeffrey A. Mello
5. Charles R. Greer, Strategic Human Reso urce Management, Pearson Education, 2003
6. Rajib Lochan Dhar, Strategic Human Resource Management, Excel Books, NewDelhi, 2008



1. Singhania, V.K., Direct Taxes: Laws and Practices, Taxman Publications, New Delhi
2. Singhania, V. K., Students’ Guide to Income Tax, Taxmann Publications, New Delhi 69
3. Singhania , et al, Direct Taxes: Planning and Management, Taxman Publication, New Delhi.
4. Bhagwati Prasad, Direct Taxes, New Age, New Delhi.
5. Mehrotra and Goyal, Direct Taxes – Tax Planning and Management, Sahitya Bhaaavan, Agra.
6. Srinivas, Corporate Tax Planning, TMH, New Delhi. 7. Lakho tia, Corporate Tax Planning, Lakhotia, New Delh



1. Harold Kerzer, Project Management – A System Approach to Planning, Scheduling & Controlling
2. Jack.R.Meredith & Samuel.J.Mantel, Jr.,Project Management – A Managerial Approach
3. Bhavesh.M.Patel, Project Management – Strategic Financial Planning , Evaluation & Control
4. Project Management - Harvey Maylor - Macmillan India Ltd.
5. Project Management - S. Choudh ury - Tata McGraw Hill publishing
6. Project Management Principles & Techniques - B.B. Goel - Deep & Deep publications Pvt Ltd.
7. Project Planning, Analysis, Selection, implementation and Review – Prasanna Chandra - Tata McGraw Hill Publishing
Company Lt d


1. Entrepreneurship - Theory and Practice , Raj Shankar, TMGH
2. Entrepreneurship - Hisrich, Robert D., Michael Peters and Dean Shepherded , Tata McGraw Hill
3. Entrepreneurship - Starting, Developing, and Management a new Enterprise – Hisrich and – Peters -Irwin
4. Innovation and Entrepreneurship – Practice and Principals - Peter F. Drucker
5. Entrepreneurship Development – Principles Policies and Programmes - P. Saravanavel - Ka Ess pee Kay publishing
House.
Direct and Indirect Taxation

Page 76

Green & Social Entrepreneurship
Services Management
Business Finance and Venture Funding sources and avenues
Pilot study & Project implementation


1. Case studies – Green Enterprises - https://greenbusiness.ie/wp -content/uploads/2016/09/green -business -for-
web.pdf
2. Case studies - https://repurpose.global/letstalktrash/3 -sustainability -initiatives -and-why-they -worked/
3. metjournal.com/attachment/ametjournal6/6_Sara_Madhumitha_FINAL.pdf
4. Social Entrepreneurship and Sustainable Business Mod els: The Case of India, Agrawal, Anirudh, Kumar,
Payal (Eds.) , Palgrave Macmillan
5. S.S.Khanka, Entrepreneurship in India, perspective and practice, Akansha pub lishing house, New Delhi, 2009
6. Jill Kickul and Thomas S.Lyons, Routledge, Understandi ng social entrepreneurship, the relentless pursuit of
mission in an ever changing world, New York, 2012
7. Vasanth Desai, Entrepreneurial development, Himalaya Publishing House, 2008, web resources




1. Sinha : Services marketing
2. Jha : Services marketing
3. John E.G. Bateson, K.Douglas Hoffman: Services Marketing, Cengage Learning, 4e, 2015.
4. Vinnie Jauhari, Kirti Dutta: Services Marketing: Operations and Management, Oxford University Press, 2014.
5. Christoper Lovelock, Jochen wirtz, Jayanta Chatterjee, Services Marketing, 7th edition Pearson 2015
6. Nimit Chowdhary, Monika Chowdhary, Textbook of Marketing of Services: The Indian Experience,
MACMILLAN , 2013.
7. K. Rama Mohana Rao, Services Marketing, Pearson, 2e, 2011 .



1 . Projects - Planning, Analysis, Selection, Implementation and Review - Prasanna Chandra. (Tata
McGraw - Hill Publishing Corporation Limited, New Delhi).
2. Indian Financial Systems - M. Y. Khan. (Tata McGraw - Hill Publishing Corporation Limited, New Delhi).
3. Financial Institution & Markets - L. M. Bhole. (Tata McGraw - Hill Publishing Corporation Limited, New
Delhi).
4. Financial Markets - Gordon & Nat arajan. (BPB Publications).
5. Investment Management - V. K. Blialla. (S. Chand & Company Publishers ltd.,)
6. Project Financing - Asset based Finacial Engineering - John D Finnerty -John Wiley & Sons Inc, New York


1 . Projects - Planning, Analysis, Selection, Implementation and Review - Prasanna Chandra. (Tata McGraw - Hill
Publishing Corporation Limited, New Delhi).
2. Indian Financial Systems - M. Y. Khan. (Ta ta McGraw - Hill Publishing Corporation Limited, New Delhi).
3. Financial Institution & Markets - L. M. Bhole. (Tata McGraw - Hill Publishing Corporation Limited, New Delhi).
4. Financial Markets - Gordon & Natarajan. (BPB Publications).
5. Investment Management - V. K. Blialla. (S. Chand & Company Publishers ltd.,)
6. Project Financing - Asset based Finacial Engineering - John D Finnerty -John Wiley & Sons Inc, New York

Page 77

Scheme of Evaluation
Syllabus of Courses of
M. Voc. (Management & Entrepreneurship Development) Programme

Semester I II
with Ef fect from the Academic Year 2021 -2022

The performance of the learners will be evaluated in two Components. One component will be
the Internal Assessment component carrying 25% marks and the second component will be the
Semester -wise End Examination component carrying 75% marks. The allocation of marks for the
Internal Assessment and Semester End Examinations will be as shown below: -

A) Internal Assessment : 25 %
Question Paper Pattern
(Internal Assessment - Cours es without Practical Courses)

Sr. No. Particular Marks
1 One class test (20 Marks)
Match the Column/ Fill in the Blanks/ Multiple Choice Questions
(½ Mark each) 05 Marks
Answer in One or Two Lines (Concept based Questions)
(01 Mark each) 05 Marks
Answer in Brief (Attempt Any Two of the Three)
(05 Marks each) 10 Marks
2 Active participation in routine class instructional deliveries and
overall conduct as a responsible learner, mannerism and
articulation and exhibit of leadership qualities in organizing
related academic activities 05 Marks

Question Paper Pattern
(Internal Assessment - Courses with Practical Courses)
Sr. No. Particular Marks
1 Semester End Practical Examination (20 Marks)
Journal 05 Marks
Viva 05 Marks
Laboratory Work 10 Marks
2 Active participation in routine class instructional deliveries and
overall conduct as a responsible learner, mannerism and
articulation and exhibit of leadership qualities in organizing related
academic activities articulation and exhibit of leadership
qualities in organizing related academic activities 05 Marks

Page 78

B) Semester End Examination: 75 %
i) Duration: The examination shall be of 2 ½ Hours duration
ii) Theory question paper pattern
 There shall be five questions each of 15 marks.
 All questions shall be compulsory with internal choice within the questions.
 Question may be subdivided into sub -questions a, b, c… and the allocation of marks
depends on the weightage of the topic.
(Detail question pape r pattern has been given separately)

Passing Standard

The learners to pass a course shall have to obtain a minimum of 40% marks in aggregate for each
course where the course consists of Internal Assessment and Semester End Examination. The
learners shall obtain minimum of 40% marks (i.e. 10 out of 25) in the Internal Assessment and
40% marks in Semester End Examination (i.e. 30 Out of 75) separately, to pass the course and
minimum of Grade E to pass a particular semester A learner will be said to have pas sed the
course if the learner passes the Internal Assessment and Semester End Examination together.

Page 79

Question Paper Pattern
(Practical Courses)

Maximum Marks: 75 Questions to be set: 05 Duration: 2 ½ Hrs.
All Questions are Compulsory Carrying 15 Marks each.

Question
No Particular Marks
Q-1 Objective Questions
A) Sub Questions to be asked 10 and to be answered any 08
B) Sub Questions to be asked 10 and to be answered any 07
(*Multiple choice / True or False / Match the columns/Fill in the
blanks) 15 Marks
Q-2

Q-2 Full Length Practical Question
OR
Full Length Practical Question 15 Marks

15 Marks
Q-3

Q-3 Full Length Practical Question
OR
Full Length Practical Question 15 Marks

15 Marks
Q-4

Q-4 Full Length Practical Question
OR
Full Length Practical Question 15 Marks

15 Marks
Q-5


Q-5 A) Theory questions
B) Theory questions
OR
Short Notes
To be asked 05
To be answered 03 08 Marks
07 Marks

15 Marks

Note:
Practical question of 15 marks may be divided into two sub questions of 7/8 and 10/5 Marks. If
the topic demands, instead of practical questions, appropriate theory question may be asked.

Page 80

Question Paper Pattern
(Theoretical Courses)

Maximum Marks: 75 Qu estions to be set: 05 Duration: 2 ½ Hrs.
All Questions are Compulsory Carrying 15 Marks each.

Question
No Particular Marks
Q-1 Objective Questions
A) Sub Questions to be asked 10 and to be answered any 08
B) Sub Questions to be asked 10 and to be answered any 07
(*Multiple choice / True or False / Match the columns/Fill in the
blanks) 15 Marks
Q-2

Q-2 Full Length Question
OR
Full Length Question 15 Marks

15 Marks
Q-3

Q-3 Full Length Question
OR
Full Length Question 15 Marks

15 Marks
Q-4

Q-4 Full Length Question
OR
Full Length Question 15 Marks

15 Marks
Q-5


Q-5 A) Theory questions
B) Theory questions
OR
Short Notes
To be asked 05
To be answered 03 08 Marks
07 Marks

15 Marks


Note:
Theory question of 15 marks may be divided into two sub questions of 7/8 and 10/5 Marks.

Page 81

Syllabus of Courses of
M. Voc. (Management & Entrepreneurship Development) Programme

Semester I V
with Ef fect from the Academic Year 2021 -2022
Core Courses
Institutional Support and Government Policies
Modules at a Glance

Sr.
No. Modules No. of
Lectures
1 Introduction and Setting up of MSMEs 14
2 Institutions supporting MSMEs 16
3 Management of MSME s 15
4 Role of Government in promoting Entrepreneurship 15
Total 60

Objectives

SN Objectives
1 To understand the setting up and management of MSMEs
2 To acquaint students with the initiatives of Government and other institutions
support for growth and development of MSMEs Second Year – Enterprise Creation, Development & Sustainability

Page 82

Sr. No. Modules / Units
1 Introduction and Setting up of MSMEs
Introduction for Small and Medium Entrepreneurship (SME): Concept & Definition, Role of
Business in the modern Indian Economy SMEs in India, Employment and export
opportunities in MSMEs. Issues and challenges of MSMEs

Setting of SMEs’: Identifying the Bu siness opportunity, Business opportunities in various
sectors, formalities for setting up an enterprise - Location of Enterprise – steps in setting up
an enterprise – Environmental aspects in setting up, Incentives and subsidies
2 Institutions supporting MSMEs
Institutions supporting MSMEs: –Forms of Financial support, Long term and Short term
financial support, Sources of Financial support, Development Financial Institutions,
Investment Institutions, Central level institutions, State level institutions , Other agencies,
Commercial Bank – Appraisal of Bank for loans. Institutional aids for entrepreneurship
development – Role of DST, SIDCO, NSIC, IRCI, NIDC, SIDBI, SISI, SIPCOT, Entrepreneurial
guidance bureaus.
3 Management of MSME
Management of MSME: Management of Product Line; Communication with clients –
Credit Monitoring System - Management of NPAs - Restructuring, Revival and Rehabilitation
of MSME, Problems of entrepreneurs – sickness in SMI – Reasons and remedies ––
Evaluating entrepreneuri al performance
4 Role of Government in promoting Entrepreneurship
MSME policy in India, Agencies for Policy Formulation and Implementation: District
Industries Centers (DIC), Small Industries Service Institute (SISI), Entrepreneurship
Development Institute of India (EDII), National Institute of Entrepreneurship & Small
Business Development (NIESBUD), National Entrepreneurship Development Board (NEDB) -
objectives. Government Schemes from MSME Subsidies Support on ISO Certification & skills
upgradati on- Special Benefits of imports and exports -state government support on
Industrial Infrastructure -GST and its exemptions

Policy Initiatives for MSMEs - ASPIRE - A Scheme for Promotion of Innovation, Rural
Industry & Entrepreneurship The MSME Development A ct,2006 (Salient Features) The
MSME Development Act (Amendment) Bill, 2015 E -Governance Initiatives/ Digital Initiatives

Page 83

Syllabus of Courses of
M. Voc. (Management & Entrepreneurship Development) Programme


Semester I V
with Ef fect from the Academic Year 2021 -2022
Core Courses
International Business Management

Modules at a Glance

Sr.
No. Modules No. of
Lectures
1 Introduction to International Business 12
2 Analysis of Global Environment 13
3 Policies related to International Trade 18
4 Globalization and its impact on Business 17
Total 60
Objectives

SN Objectives
1 To provide students an exposure to the dynamic environment of International
Business.
2 To help understand the dynamics and importance of International Trade Second Year – Enterprise Creation, Development & Sustainability

Page 84

Sr. No. Modules / Units
1 Introduction to International Business
International Business –Definition – Internationalizing business -Advantages –
factors causing globalization of business - international business environment –
country attractiveness –Political, economic and cultural environment – Protection
Vs liberalization of global business environment.
2 International trade and investment
Promotion of global business – the role of GATT/WTO – multilateral trade
negotiation and agreements – VIII & IX, round discussions and agreements –
Challenges for global business – global trade and investment – theories of
international trade and theories of international investment – Need for global
competitiveness – Regional trade block – Types – Advantages and disadvantages
3 International strategic management
Strategic compulsions -Standardization Vs Differentiation – Strategic options – Global
portfolio management - global entry strategy – different forms of international business –
advantages – organizational issues of international business – organizational structures –
controlling of international business – approaches to control – performance of global
business - performance evaluation system.
4 Production, marketing, financial and human resource management of global
business
Global production –Location –scale of operations - cost of production – Make or Buy
decisions – global supply chain issues – Quality considerations - Globalization of
markets, marketing strategy – Challenges in product development , pricing,
production and channel management - Investmen t decisions – economic - Political
risk – sources of fund - exchange –rate risk and management – strategic orientation
– selection of expatriate managers - Training and development –compensatio n

Page 85

Syllabus of Courses of
M. Voc. (Management & Entrepreneurship Development) Programme


Semester I V
with Ef fect from the Academic Year 2021 -2022
Core Courses
Technology Innovation and Sustainable Enterprise

Modules at a Glance


Sr.
No. Modules No. of
Lectures
1 Technology Innovation 15
2 Sustainability and Entrepreneurship 15
3 Management of Innovation 15
4 Business Models of Future 15
Total 60


Objectives

SN Objectives
1 To integrate sustainabilit y practices into a corporation and enable students to
start their own purpose -driven companies
2 To acquaint learners to use technology and innovation for futuristic businesses Second Year – Enterprise Creation, Development & Sustainability

Page 86

Sr. No. Modules / Units
1 Technology Innovation
Experimentation in Innovation Management, Idea Championship, Participation for Innovation,
Co-creation for Innovation, Proto typing to Incubation.

Marketing of Innovation, Technology Innovation Process, Technological Innovation Management
Planning, Technological Innovation Management Strategies, Technology Forecasting.
2 Sustainability and Entrepreneurship
Sustainability Innovation and Entrepreneurship, Innovation Sustainable Conditions,
Innovation: Context and Pattern, SME’S strategic involvement in sustainable development,
Exploration of business models for material efficiency services

3 Management of Innovation
Management of Innovation, creation of IPR ,Management of Innovation, creation of IPR, Types of
IPR, Patents and Copyrights, Patents in India
4 Business Models of Future
Business Models and value proposition, Business Model Failure: Reasons and Remedies,
Incubators : Business Vs Technology, Managing Investor for Innovation , Future markets and
Innovation needs for India.

Page 87

Syllabus of Courses of
M. Voc. (Management & Entrepreneurship Development) Programme

Semester I V
with Ef fect from the Academic Year 2021 -2022

Elective/ specialization

Rural Entrepreneurship Development

Modules at a Glance


Sr.
No. Modules No. of
Lectures
1 Introduction of Rural Entrepreneurship 10
2 Institutional Eco -Systems for Promotion of Rural Entrepreneurship 10
3 Micro and Small Rural Enterprises 12
4 Rural Enterprise Incubation 13
Total 45

Objectives

SN Objectives
1 To develop understanding about Entrepreneurship in Rural Context
2 To explore and identify rural potential for a business idea
Second Year – Enterprise Creation, Development & Sustainability

Page 88

Sr. No. Modules / Units
1 Introduction of Rural Entrepreneurship
Introduction: Types of rural entrepreneurs (farm and non -farm), Challenges of
rural entrepreneurship development in India, Entrepreneurial training and
motivation in the rural perspective, Entrepreneurs selection tools and techniques,
Competencies of successful rural managers, Federation and confederation of rural
entrepreneurs.

2 Institutional Eco -Systems for Promotion of Rural Entrepreneurship
Rural Eco -System, Natural and Human Resource Base , Panchayati Raj System &
Government Schemes , Rural Skill Sets and Enhancing Opportunities , Institutional Sup port
for Finances, Private -Public Partnership and Corporate Social Responsibility Systems

Role of various support Institutes and agencies, DIC, Banks and other financial
institutions - CRRB, NABARD, SC /ST Corporation, OBC Corporation, Women finance
corporation.
3 Micro and Small Rural Enterprises
Understanding Micro and Small Enterprises , Project Identification and Selection ,
Project Formulation, Project Appraisal Government Policies for Micro and Small
Enterprises , Rural Business Environment -Social, Economic, Political and Cultural
Issues , Market survey - tools and techniques, Registration and legal formalities.
4 Rural Enterprise Incubation
Scanning Rural Environment - Economic, Technical, Technological & Market , Business
Opportunity Identification and Project Selection , Business Plan Preparation , Forward and
Backward Linkages , Market Linkages Development , Rural Marketin g


Practical
 Study of Rural Entrepreneurs
 Entrepreneurial Opportunities -Potential and Limitations
 Active Interaction with key Stakeholders -Panchayats, NGOs, Schools et c
 Working Together and Finalize Interventions
 List-out and Networking with all Rural Support Systems

Page 89

Syllabus of Courses of
M. Voc. (Management & Entrepreneurship Development) Programme

Semester I V
with Ef fect from the Academic Year 2021 -2022

Elective/ specialization

Retail Entrepreneurship

Modules at a Glance


Sr.
No. Modules No. of
Lectures
1 Overview of Retailing 12
2 Retail Market Strategy 11
3 Human Resource Management & Supply Chain Management 11
4 Role of CRM & IT in Retailing 11
Total 45

Objectives

SN Objectives
1 To acquaint the students with the Retailing business and its scope
2 To identify the Retail Marketing Strategies to maximize opportunities

Second Year – Enterprise Creation, Development & Sustainability

Page 90

Sr. No. Modules / Units
1 Overview of Retailing
History of retail, Retail o verview and present scenario, Concept and Func tions performed
by retailers, Emerging Trends and caree r opportunities in retailing

Types of retailers, Retailer characteristics, Retail Formats - Store based , Non -store based,
Web based
Various format within store based retailing e.g. specialty store, h yper market, supermarket
2 Retail Market Strategy
The buying process - need recognition, information search, evaluation of alternatives.
Social factors influencing the buying process family, reference groups and culture.

Retail market strategy : Definition o f retail and market strategy, Target market, Building a
sustainable competitive advantage like - customers loyalty, location, human resource
management, distribution and information system, vendor rel ations, Growth Strategies -
Market penetrati on, market expansion, retail format development di versification,
integration, Global Retail Strategies, Strategic retail planning process

Choosing retail locations: Types of locations - Unplanned locations free standing sites,
Evaluation of area for locat ion, Evaluating specific area for locations.
3 Human Resource Management & Supply Chain Management
Human resource management: Human resource planning, Recruitment and selection,
training and development of retail employees, Motivation of retail employees, team
building in retailing, Empl oyee Rewards and Incentives.
Supply chain management: Introductio n to supply chain management, The di stribution
across centers, Collaboration between re tailer and vendor in SCM, Inventory Manag ement ,
Warehousing, Transportation, Use of IT in SCM
4 Role of CRM & IT in Retailing
CRM in Retail: Concept, Types of CRM, Application of CRM In Retailing, Strategic
Framework For CRM In Retail.

Role of Information technology in Logistics, role of ecommerce in retailing, global retailing,
legal and ethical issues in retailing, mall introduction and mall management.

Page 91

Syllabus of Courses of
M. Voc. (Management & Entrepreneurship Development) Programme

Semester I V
with Ef fect from the Academic Year 2021 -2022

Elective/ specialization

Event Management

Modules at a Glance


Sr.
No. Modules No. of
Lectures
1 Introduction to Event Management 10
2 Functional Areas in Event Management 11
3 Event Planning & Management Strategy 10
4 Specializations in Event Industry 14
Total 45

Objectives

SN Objectives
1 To identify the entrepreneurial opportunities in the event management industry
2 To understand the nuances of managing an Event management firm

Second Year – Enterprise Creation, Development & Sustainability

Page 92

Sr. No. Modules / Units
1 Introduction to Event Management
Event Management
Introduction
The Dimensions of Event Management
Theories and Models in Event Management
The Business of Sports and Cultural Events
The Business of Conferences and Corporate Events

2 Functional Areas in Event Management
Human Resource Management and The Role of Volunteers
Marketing and Destination Branding
Finance
Events - the Law and Risk Management
Event Operations and Project Management
3 Event Planning & Management Strategy
Event Planning and Strategy
Sustainable Event Management
Events and New Media Technologies
The Event Life Cycle and Event Stakeholders
Trends in Event Management – A Practitioner´s perspective
4 Specializations in Event Industry
The Role of Sports, Cultural and Business Venues
Impact Evaluation of Events
Event Management and the Hospitality Industry
Creating and Designing Events
Events in Public Spaces
Events as a Sponsorship Investment

Page 93

Syllabus of Courses of
M. Voc. (Management & Entrepreneurship Development) Programme

Semester I V
with Ef fect from the Academic Year 2021 -2022

Practical Course
Post implementation review & project health check

Modules at a Glance


Sr.
No. Modules No. of
Lectures
1 Growth Opportunities 10
2 Retention & Expansion Strategies 10
3 Developing the organizational capabilities for growth 12
4 Planning and streamlining financial/ Legal processe s 13
Total 45


Objectives

SN Objectives
1 To focus on reviewing and further growing the already existing venture
2 To bring refinement in the existing business processes

Second Year – Enterprise Creation, Development & Sustainability

Page 94

Sr. No. Modules / Units
1 Growth Opportunities
Characteristics of high growth new ventures, strategies for growth, and building the new
venture capital, discovering and assessing opportunities for growth, developing a growth
mind -set and visioning for growth, review the robustness and relevance of busi ness model
vis-à-vis current market situation, map financing decisions to business models and
reiterating business models
2 Retention & Expansion Strategies
Dealing with stagnation of customer base and developing customer base: expansion to
new markets – options and strategies, product Life Cycle – Product Road Map; Getting to
Plan B, p roject to Process: Build, adapt, test, and establish key processes and systems that
enable efficiency, continuous and sustained innovation
3 Developing the organizational capabilities for growth
Develop strong leadership capabilities, ability to delegate and manage key leadership tasks.
o Streamline operations and organizational design to accommodate growth, Implement
new and effective approaches to marketing and communication for customers, suppliers,
and employees, Acquire new resources for strategic growth: executive hires.
4 Planning and streamlining financial/ Legal processes
Managing cash for growth, Balance between profitability and growth costs, Role of
business services – accountant, lawyer, Understanding legal requirements, and
compliance issues, Exit options :Evaluating opportunities for acquisition; Growth
financing, Sca lability & efficiency improvements, IPR.

Learning Methods:
Classroom learning through an experienced Facilitator/Faculty on campus
Projects; and Practical Experiences including challenges, internships and apprenticeships
Make a Growth Plan and pitch it to all stakeholders (investors , partners, key employees etc.)
Present a pitch for funding their growth plan

Page 95

Syllabus of Courses of
M. Voc. (Management & Entrepreneurship Development) Programme


Semester I V
with Ef fect from the Academic Year 2021 -2022

Practical Courses
Business Sustainability & Scalability Model formulation

Modules at a Glance


Sr.
No. Modules No. of
Lectures
1 Expansion model 12
2 Maximizing Profits 11
3 Renewal 11
4 Harvesting Rewards 11
Total 45

Objectives

SN Objectives
1 To focus on creating high performance venture and expansion avenues
2 To help build a sustainable business or implement alternate strategies.

Second Year – Enterprise Creation, Development & Sustainability

Page 96

Sr. No. Modules / Units
1 Expansion model
Enterprise growth, expansion & diversification
 Critical factors contributing to the sustenance of an enterprise
 Need for growth in the enterprise
 Various avenues for growth of an enterprise
 Geographical Expansion
 Franchising
 Licensing routes to new market expansion
 Product addition, product deletion and product substitution
 Forward & backward linkages
2 Maximizing Profits
 Testing price elasticity
 Cost reduction through scaling up
 Expanding offerings
 Other revenue streams (partnerships)
3 Renewal
 Five Stages of Small Business Growth
 Take -off and Resource Maturity of SMEs
4 Harvesting Reward s
 Exit strategies for entrepreneurs
 Bankruptcy
 Succession
 Harvesting strategy


At the end of the course, the students will be able to:
Effectively tackle growth challenges of their venture.
Nurture and apply a growth mind -set.
Continue refining their business model.
Draw an expansion plan for their venture.
Scale up their busine ss.
HR policies to attract and retain key management team
Focus on revenue maximization.
Build key aspects of adaptation and sustainability.
Manage and grow their business in terms of expansion and look for partnerships

Page 97

Projects / Assignments (for Internal Assessment)
i. Projects/Assignments should be drawn for the component on Internal Assessment from the
topics in Module 1 to Module 4.
ii. Students should be given a list of possible topics - at least 3 from each Module at the
beginning of the semester.
iii. The Project/Assignment can take the form of Street -Plays / Power -Point Presentations /
Poster Exhibitions and similar other modes of presentation appropriate to the topic.
iv. Students can work in groups of not more th an 8 per topic.
v. Students must submit a hard / soft copy of the Project / Assignment before appearing for the
semester end examination.


QUEST ION PAPER PATTERN

The Question Paper Pattern for Semester End Examination shall be as follows:

TOTAL MARKS: 75 DURATION: 150 MINUTES

QUESTION
NUMBER DESCRIPTION MARKS ASSIGNED
1 i. Question 1 A will be asked on the meaning /
definition of concepts / terms from all
Modules.

ii. Question 1 B will be asked on the topic of the
Project / Assignment done by the student
during the Semester

iii. In all 8 Questions will be asked out of which 5
have to be attempted. a) Total marks: 15
b) For 1 A, there
will be 3 marks
for each sub -
question.
c) For 1 B there will
be 15 marks
without any
break -up.
2 Descriptive Question with internal option (A or B)
on Module 1 15
3 Descriptive Question with internal option (A or B)
on Module 2 15
4 Descriptive Question with internal option (A or B)
on Module 3 15
5 Descriptive Question with internal option (A or B)
on Module 4 15

Page 98

Syllabus of Courses of
M. Voc. (Management & Entrepreneurship Development) Programme

Semester I V
with Effect from the Aca demic Year 2021 -2022
Reference Books

Reference Books
Institutional Support and Government Policies

1. Dynamics of Entrepreneurship Development & Management: Vasant Desai
2. Entrepreneurship Development in Indi a: C B Gupta & N P Srinivasan
3. Entreprene urship Development: S S Khanka
4. Entrepreneurship and small Business Manage ment: C B Gupta & S S Khanka
5. Small B usiness Entrepreneurship : Paul Burns & Jim Dewhun t




1. International Business, Charles W L Hill & Arun K.Jain (Tata McGraw -Hill, 6th edition)
2. International Business, Cherunilam, Francis, Text and Cases (PHI, Fourth edition (Revised))
3. International Business, Justin Paul (Prentice Hall)
4. International Business, Dr. P. Subba Rao (Himalaya Publications, 2nd Revised Enlarged edition



1. 8 Steps To Innovation : Going From Jugaad To Excellence - Book by Rishikesha T. Krishnan and Vinay Dabholkar
2. Innovation and Entrepreneurship Book by Peter Drucker
3. HBS series on Innovation and Entrepreneurship
4. Managing Tech nology and Innovation for Competitive Advantage by V K Narayanan, Pearson Education Asia
5. Sanjiva Shankar, Technology and innovation management, Dubey publisher: PHI learning, 2017.
6. Margaret A. White , Garry D. Bruton, The Management of Tech nology and Innovation: A Strategic Approach, 2nd
Edition, 2014.
7. Joe Tidd, John Bessant, Managing Innovation: Integrating Technological, Market and Organizational Change, 2014



1. Chandra, P. “Project Preparation, Appraisal and Implementation” Tata Mc Graw Hill, New Delhi.
2. Drucker, P.F. “Innovations and Entrepreneurship, Practice and Principles” El seviev, Washington.”
3. Burns, P. “Entrepreneurship and Small Business” Palgr ave, New Jersey
4. Vasant Desai : Organization and Management of Small Scale Industries
5. Battacharya S.N. : Rural Industrialization in India



International Business Management
Rural Entrepreneurship Development Technology Innovation and Sustainable Enterprise

Page 99

1. Retail Business Management by R. Perumalsamy, Anmol Publications, 2010
2. Retail Management by Arif Sheikh and Kaneez Fatima , Himalaya Publishing House , 2008
3. Retail Management by S.C. Bhatia, Atlantic Publishers & Dist., 2008
4. Retail Management by Madhukant Jha, Gen Next Publications, 2009
5. Retail Management: A G lobal Perspective –Harjit SinghS. Chand Publishing, 2009
6. Chetan Bajaj, Rajnish Tuli, Nidhi V Srivastava, ‘Retail Management’, Oxford University Press, 2005
7. Retail Management: A Strategic Approach – 9th edition, Berman, B. and Evans, J. R. (2003)



1. Beech, J., Kaiser, S., Kaspar, R. (Eds.): The Business of Events Management, Pearson Education, Harlow 2 014
2. Bowdin, G. (Ed.): Ev ents Management, Elsevier 2011
3. Beech, J., Chadwick, S.: The Business of Sport Management, Pr entice Hall 2013
4. Van der Wagen, L.; Carlos, B.: Event Management for Tourism, Cultural, Business and Sporting Events, Pearson
2005
5. Yeoman, I. et alt.: Festival & Events Management, Butterworth Heinema nn 2006


1. Ramachandran , Entrepreneurship Development, Mc Graw Hill
2. Katz , Entrepreneurship Small Business, Mc Graw Hill
3. Byrd Megginson,,Small Business Management An Entrepr eneur’s Guidebook 7th ed, McGraw Hill
4. Fayolle A (2007) Entrepreneurship and new value creation. Cambridge, Cambridge University Press
5. Hougaard S. (2005) The business idea. Berlin, Springer
6. Lowe R & S Mariott (2006) Enterpri se: Entrepreneurship & Innovation. Burlington, ButterworthHeinemann
7. Léo-Paul Dana ,World Encyclopedia of Entrepreneurship, , Edward Elgar



1. Ramachandran , Entrepreneurship Development, Mc Graw Hill
2. Katz , Entrepreneurship Small Business, Mc Graw Hill
3. Byrd Megginson,,Small Business Management An Entrepre neur’s Guidebook 7th ed, McGraw Hill
4. Fayolle A (2007) Entrepr eneurship and new value creation. Cambridge, Cambridge University Press
5. Hougaard S. (2005) The business idea. Berlin, Springer
6. Lowe R & S Mariott (2006) Enterprise: Entrepreneurship & Innovation. Burlington, ButterworthHeinemann
7. Léo-Paul Dana ,World Encyclopedia of Entrepreneurship, , Edward Elgar Retail Entrepreneurship
Event Management
Post implementation review & project health check
Business Sustainability & Scalability Model formulation

Page 100

Syllabus of Courses of
M. Voc. (Management & Entrepreneurship Development) Programme

Semester I V
with Ef fect from the Academic Year 2021 -2022

The performance of the learners will be evaluated in two Components. One component will be
the Internal Assessment component carrying 25% marks and the second component will be the
Semester -wise End Examination component carrying 75% marks. The allocation of marks for the
Internal Assessment and Semester End Examinations will be as shown below: -

A) Internal Assessment : 25 %
Question Paper Pattern
(Internal Assessment - Courses without Practical Courses)

Sr. No. Particular Marks
1 One class test (20 Marks)
Match the Column/ Fill in the Blanks/ Multiple Choice Questions
(½ Mark each) 05 Marks
Answer in One or Two Lines (Concept based Questions)
(01 Mark each) 05 Marks
Answer in Brief (Attempt Any Two of the Three)
(05 Marks each) 10 Marks
2 Active participation in routine class instructional deliveries and
overall conduct as a responsible learner, mannerism and
articulation and exhibit of leadership qualities in organizing
related academic activities 05 Marks

Question Paper Pattern
(Internal Assessment - Courses with Practical Courses)
Sr. No. Particular Marks
1 Semester End Practical Examination (20 Marks)
Journal 05 Marks
Viva 05 Marks
Laboratory Work 10 Marks
2 Active participation in routine class instructional deliveries and
overall conduct as a responsible learner, mannerism and
articulation and exhibit of leadership qualities in organizing related
academic activities articulation and exhibit of leadership
qualities in organizing related academic activities 05 Marks
Scheme of Evaluation

Page 101

B) Semester End Examination: 75 %
i) Duration: The examination shall be of 2 ½ Hours duration
ii) Theory question paper pattern
 There shall be five questions each of 15 marks.
 All questions shall be compulsory with internal choice within the questions.
 Question may be subdivided into sub -questions a, b, c … and the allocation of marks
depends on the weightage of the topic.
(Detail question paper pattern has been given separately)

Passing Standard

The learners to pass a course shall have to obtain a minimum of 40% marks in aggregate for each
course where the course consists of Internal Assessment and Semester End Examination. The
learners shall obtain minimum of 40% marks (i.e. 10 out of 25) in the Internal Assessment and
40% marks in Semester End Examination (i.e. 30 Out of 75) separately, to pass the cou rse and
minimum of Grade E to pass a particular semester A learner will be said to have passed the
course if the learner passes the Internal Assessment and Semester End Examination together.

Page 102

Question Paper Pattern
(Practical Courses)

Maximum Marks: 75 Questions to be set: 05 Duration: 2 ½ Hrs.
All Questions are Compulsory Carrying 15 Marks each.

Question
No Particular Marks
Q-1 Objective Questions
A) Sub Questions to be asked 10 and to be answered any 08
B) Sub Questions to be asked 10 and to be answered any 07
(*Multiple choice / True or False / Match the columns/Fill in the
blanks) 15 Marks
Q-2

Q-2 Full Length Practical Question
OR
Full Length Practical Question 15 Marks

15 Marks
Q-3

Q-3 Full Length Practical Question
OR
Full Length Practical Question 15 Marks

15 Marks
Q-4

Q-4 Full Length Practical Question
OR
Full Length Practical Question 15 Marks

15 Marks
Q-5


Q-5 A) Theory questions
B) Theory questions
OR
Short Notes
To be asked 05
To be answered 03 08 Marks
07 Marks

15 Marks

Note:
Practical question of 15 marks may be divided into two sub questions of 7/8 and 10/5 Marks. If
the topic demands, instead of practical questions, appropriate theory question may be asked.

Page 103

Page 104

Ac-
Item No.-7.2 (N)
Justification for
M.Voc. (Management and Entrepreneurship Development)
l.Necessity for starting the course:
2. Whether the UGC has recommended the
course:
3. Whether all the courses have
commenced from the academic year
2019-2020 2022-23 :
4. The courses started by the University are
self-financed, whether adequate number
of eligible permanent faculties are
available?:
5.To give details regarding the duration of
the Course and is it possible to compress
the course?:
6.The intake capacity of each course and
no. of admissions given in the current
academic ear:
7.Opportunities of Employability /
Employment available after undertaking
these courses:In present scenario, India being known as
young country and worldwide known for
start-ups, it is necessary to train young
generation by imparting entrepreneurship
skills through a structured degree program.
Further to inculcate spirit of
Entrepreneurship and nurturing the business
ideas, of the young minds, it is necessary to
impart special education related to business
and its mana ement.
YES
UGC permission dt. 20-10.2020
YES
Commenced from the Academic Year
2020-21
Self Finance
Qualified Teaching Faculties are
appointed
Duration of UG Degree Program is 3
years
Intake Capacity :20
Based on the structured syllabus and
incubation centre within the campus itself,
the students enrolling for the Program have
wider options of :
1. Internship as trainee entrepreneur
2. Employability to managerial positions at
various small and medium scale
industries.
3. Starting their own venture
4. Collaborate and assist big brands
5. Associate to rural entrepreneurship
Social entre reneurshi for social revolution
Signature:
Dr. Dattajirao Y. Patil
Chairman, Ad-hoc Board of Studies in Management