UNIVERSITY OF MUMBAI
Restructured & Revised Syllabus under
Credit based Semester and Grading System
for
Master of Management Studies (MMS)
Semester III & I V
2 Years full -time
Masters Degree Course in Management
(Effective from the academic year 2016 – 2017)
Sr.
No.
1
2
Sr.
No.CoreSr.
No.Electives (Any 1)
1Financial Markets and Institutions 1Banking and Financial Services Institutions
2Corporate Valuation and Mergers
& Acquisitions2Investment Banking
3Security Analysis and Portfolio
Management3Wealth Management
4Financial Regulations 4Infra and Project Finance
5Derivatives and Risk Management 5Strategic Cost Management
Summer Internship 6Commodities Markets
7Mutual Fund
8Financial Modeling
9International Finance
Sr.
No.CoreSr.
No.Electives (Any 1)
1Database Management System &
Data Warehousing1Cloud Computing & Virtualization
2Enterprise Management System 2Information System Security and Audit
3Big Data and Business Analytics 3Data Mining and Business Intelligence
4Knowledge Management 4IT Consulting
5Software Engineering 5Digital Business
Summer Internship 6Software Project management
7Governance of Enterprise IT & Compliance
8Cyber Laws & Managing Enterprise IT RiskSemester III
SYSTEMS SPECIALIZATIONProposed Revision for MMS Syllabus wef AY 2016-17 (Batch 2016-18)
International Business
Strategic Management (UA)Common subjects
FINANCE SPECIALIZATION
Sr.
No.
1
2Semester IIIProposed Revision for MMS Syllabus wef AY 2016-17 (Batch 2016-18)
International Business
Strategic Management (UA)Common subjects
Sr.
No.CoreSr.
No.Electives (Any 1)
1Training & Development 1Personal Growth Laboratory
2Compensation and Benefits 2Global HRM
3Competency Based HRM and
Performance Management3Employee Branding and Employer Value
Proposition
4Labour Laws and Implications on
Industrial Relations4HR Analytics
5HR Planning and Application of
Technology in HR5O.S.T.D.
Summer Internship 6HR Audit
7Employee Relations , Labour Laws and
Alternate Dispute Resolution
Sr.
No.CoreSr.
No.Electives (Any 1)
1Supply Chain Management 1World Class Manufacturing
2Operations Analytics 2Business Process Re-engineering And
Benchmarking
3Service Operations Management 3Technology Management & Manufacturing
Strategy
4Manufacturing Resource Planning
& Control4Strategic Operations Management
5Materials Management 5Industrial Engineering Applications &
Management
Summer Internship 6TQM
7International Logistics
8Quantitative Models in Operations
9Productivity ManagementHRM SPECIALIZATION
OPERATIONS SPECIALIZATION
Sr.
No.
1
2Semester IIIProposed Revision for MMS Syllabus wef AY 2016-17 (Batch 2016-18)
International Business
Strategic Management (UA)Common subjects
Sr.
No.CoreSr.
No.Electives (Any 1)
1Sales Management 1Retail Management
2Marketing Strategy 2Rural Marketing
3Consumer Behaviour 3Marketing Analytics
4Services Marketing 4Digital Marketing
5Product & Brand Management 5Customer Relationship Management
Summer Internship 6Marketing Research & Analysis
7Event Management
8Health Care Marketing
9Distribution & SCM
10 Tourism Marketing
11 Marketing of Banking & Financial ServicesMARKETING SPECIALIZATION
UNIVERSITY OF MUMBAI, MUMBAI
Masters in Management Studies - SEMESTER III (CBGS)
With effect from Academic year 2016 -17
FINANCE
CORE
Sr.
No. Subject Teaching Hours Assessment Pattern
No. of
Sessions
of 90
minutes No. of
Sessions
of 90
minutes
per week Continuous
Assessment Semester
End
Examination Total
Marks Duration
of
Theory
Paper (In
hours) No of
Credits
1 International Business 27 2 40 IA 60 IA 100 3 4
2 Strategic Management (UA) 27 2 40 IA 60 UA 100 3 4
3 Financial Markets and
Institutions 27 2 40 IA 60 IA 100 3 4
4 Corporate Valuation and
Mergers & Acquisitions 27 2 40 IA 60 IA 100 3 4
5 Security Analysis and Portfolio
Management 27 2 40 IA 60 IA 100 3 4
6 Financial Regulations 27 2 40 IA 60 IA 100 3 4
7 Derivatives and Risk
Management 27 2 40 IA 60 IA 100 3 4
8 Summer Internship - - - - 100 - 4
UNIVERSITY OF MUMBAI, MUMBAI
Masters in Management Studies - SEMESTER III (CBGS)
With effect from Academic year 2016 -17
FINANCE
1 ELECTIVES OUT OF 9
Sr.
No. Subject Teaching Hours Assessment Pattern
No. of
Sessions
of 90
minutes No. of
Sessions
of 90
minutes
per week Continuous
Assessment Semester
End
Examination Total
Marks Duration
of
Theory
Paper (In
hours) No of
Credits
1 Banking and Financial Services
Institutions 27 2 40 IA 60 IA 100 3 4
2 Investment Banking 27 2 40 IA 60 IA 100 3 4
3 Wealth Management 27 2 40 IA 60 IA 100 3 4
4 Infra and Project Finance 27 2 40 IA 60 IA 100 3 4
5 Strategic Cost Management 27 2 40 IA 60 IA 100 3 4
6 Commodities Markets 27 2 40 IA 60 IA 100 3 4
7 Mutual Fund 27 2 40 IA 60 IA 100 3 4
8 Financial Modeling 27 2 40 IA 60 IA 100 3 4
9 International Finance 27 2 40 IA 60 IA 100 3 4
Total No of Credits 36
UA: University Assessment IA: Internal Assessment
UNIVERSITY OF MUMBAI, MUMBAI
Masters in Management Studies - SEMESTER III (CBGS)
With effect from Academic year 2016 -17
SYSTEMS
CORE
Sr.
No. Subject Teaching Hours Assessment Pattern
No. of
Sessions
of 90
minutes No. of
Sessions
of 90
minutes
per week Continuous
Assessment Semester
End
Examination Total
Marks Duration
of
Theory
Paper (In
hours) No of
Credits
1 International Business 27 2 40 IA 60 IA 100 3 4
2 Strategic Management (UA) 27 2 40 IA 60 UA 100 3 4
3 Database Management System
& Data Warehousing 27 2 40 IA 60 IA 100 3 4
4 Enterprise Management System 27 2 40 IA 60 IA 100 3 4
5 Big Data and Business Analytics 27 2 40 IA 60 IA 100 3 4
6 Knowledge Management 27 2 40 IA 60 IA 100 3 4
7 Software Engineering 27 2 40 IA 60 IA 100 3 4
8 Summer Internship - - - - 100 - 4
UNIVERSITY OF MUMBAI, MUMBAI
Masters in Management Studies - SEMESTER III (CBGS)
With effect from Academic year 2016 -17
SYSTEMS
1 ELECTIVES OUT OF 8
Sr.
No. Subject Teaching Hours Assessment Pattern
No. of
Sessions
of 90
minutes No. of
Sessions
of 90
minutes
per week Continuous
Assessment Semester
End
Examination Total
Marks Duration
of
Theory
Paper (In
hours) No of
Credits
1 Cloud Computing &
Virtualization 27 2 40 IA 60 IA 100 3 4
2 Information System Security
and Audit 27 2 40 IA 60 IA 100 3 4
3 Data Mining and Business
Intelligence 27 2 40 IA 60 IA 100 3 4
4 IT Consulting 27 2 40 IA 60 IA 100 3 4
5 Digital Business 27 2 40 IA 60 IA 100 3 4
6 Software Project management 27 2 40 IA 60 IA 100 3 4
7 Governance of Enterprise IT &
Compliance 27 2 40 IA 60 IA 100 3 4
8 Cyber Laws & Managing
Enterprise IT Risk 27 2 40 IA 60 IA 100 3 4
Total No of Credits 36
UA: University Assessment IA: Internal Assessment
UNIVERSITY OF MUMBAI, MUMBAI
Masters in Management Studies - SEMESTER III (CBGS)
With effect from Academic year 2016 -17
HRM
CORE
Sr.
No. Subject Teaching Hours Assessment Pattern
No. of
Sessions
of 90
minutes No. of
Sessions
of 90
minutes
per week Continuous
Assessment Semester
End
Examination Total
Marks Duration
of
Theory
Paper (In
hours) No of
Credits
1 International Business 27 2 40 IA 60 IA 100 3 4
2 Strategic Management (UA) 27 2 40 IA 60 UA 100 3 4
3 Training & Development 27 2 40 IA 60 IA 100 3 4
4 Compensation and Benefits 27 2 40 IA 60 IA 100 3 4
5 Competency Based HRM and
Performance Management 27 2 40 IA 60 IA 100 3 4
6 Labour Laws and Implications
on Industrial Relations 27 2 40 IA 60 IA 100 3 4
7 HR Planning and Application of
Technology in HR 27 2 40 IA 60 IA 100 3 4
8 Summer Internship - - - - 100 - 4
UNIVERSITY OF MUMBAI, MUMBAI
Masters in Management Studies - SEMESTER III (CBGS)
With effect from Academic year 2016 -17
HRM
1 ELECTIVES OUT OF 7
Sr.
No. Subject Teaching Hours Assessment Pattern
No. of
Sessions
of 90
minutes No. of
Sessions
of 90
minutes
per week Continuous
Assessment Semester
End
Examination Total
Marks Duration
of
Theory
Paper (In
hours) No of
Credits
1 Personal Growth Laboratory 27 2 40 IA 60 IA 100 3 4
2 Global HRM 27 2 40 IA 60 IA 100 3 4
3 Employee Branding and
Employer Value Proposition 27 2 40 IA 60 IA 100 3 4
4 HR Analytics 27 2 40 IA 60 IA 100 3 4
5 O.S.T.D. 27 2 40 IA 60 IA 100 3 4
6 HR Audit 27 2 40 IA 60 IA 100 3 4
7 Employee Relations , Labour
Laws and Alternate Dispute
Resolution 27 2 40 IA 60 IA 100 3 4
Total No of Credits 36
UA: University Assessment IA: Internal Assessment
UNIVERSITY OF MUMBAI, MUMBAI
Masters in Management Studies - SEMESTER III (CBGS)
With effect from Academic year 2016 -17
OPERATIONS
CORE
Sr.
No. Subject Teaching Hours Assessment Pattern
No. of
Sessions
of 90
minutes No. of
Sessions
of 90
minutes
per week Continuous
Assessment Semester
End
Examination Total
Marks Duration
of
Theory
Paper (In
hours) No of
Credits
1 International Business 27 2 40 IA 60 IA 100 3 4
2 Strategic Management (UA) 27 2 40 IA 60 UA 100 3 4
3 Supply Chain Management 27 2 40 IA 60 IA 100 3 4
4 Operations Analytics 27 2 40 IA 60 IA 100 3 4
5 Service Operations Management 27 2 40 IA 60 IA 100 3 4
6 Manufacturing Resource Planning
& Control 27 2 40 IA 60 IA 100 3 4
7 Materials Management 27 2 40 IA 60 IA 100 3 4
8 Summer Internship - - - - 100 - 4
UNIVERSITY OF MUMBAI, MUMBAI
Masters in Management Studies - SEMESTER III (CBGS)
With effect from Academic year 2016 -17
OPERATIONS
1 ELECTIVES OUT OF 9
Sr.
No. Subject Teaching Hours Assessment Pattern
No. of
Sessions
of 90
minutes No. of
Sessions
of 90
minutes
per week Continuous
Assessment Semester
End
Examination Total
Marks Duration
of
Theory
Paper (In
hours) No of
Credits
1 World Class Manufacturing 27 2 40 IA 60 IA 100 3 4
2 Business Process Re-Engineering
And Benchmarking 27 2 40 IA 60 IA 100 3 4
3 Technology Management &
Manufacturing Strategy 27 2 40 IA 60 IA 100 3 4
4 Strategic Operations Management 27 2 40 IA 60 IA 100 3 4
5 Industrial Engineering
Applications & Management 27 2 40 IA 60 IA 100 3 4
6 TQM 27 2 40 IA 60 IA 100 3 4
7 International Logistics 27 2 40 IA 60 IA 100 3 4
8 Quantitative Models in Operations 27 2 40 IA 60 IA 100 3 4
9 Productivity Management 27 2 40 IA 60 IA 100 3 4
Total No of Credits 36
UA: University Assessment IA: Internal Assessment
UNIVERSITY OF MUMBAI, MUMBAI
Masters in Management Studies - SEMESTER III (CBGS)
With effect from Academic year 2016 -17
MRKETING
CORE
Sr.
No. Subject Teaching Hours Assessment Pattern
No. of
Sessio
ns of
90
minut
es No. of Sessions
of 90 minutes
per week Continu
ous
Assess
ment Semeste
r End
Examina
tion Total
Marks Duration
of Theory
Paper (In
hours) No of
Credits
1 International Business 27 2 40 IA 60 IA 100 3 4
2 Strategic Management (UA) 27 2 40 IA 60 UA 100 3 4
3 Sales Management 27 2 40 IA 60 IA 100 3 4
4 Marketing Strategy 27 2 40 IA 60 IA 100 3 4
5 Consumer Behaviour 27 2 40 IA 60 IA 100 3 4
6 Services Marketing 27 2 40 IA 60 IA 100 3 4
7 Product & Brand Management 27 2 40 IA 60 IA 100 3 4
8 Summer Internship - - - - 100 - 4
UNIVERSITY OF MUMBAI, MUMBAI
Masters in Management Studies - SEMESTER III (CBGS)
With effect from Academic year 2016 -17
MRKETING
1 ELECTIVES OUT OF 11
Sr.
No. Subject Teaching Hours Assessment Pattern
No. of
Sessions of
90 minutes No. of
Sessions of
90 minutes
per week Continu
ous
Assess
ment Semeste
r End
Examina
tion Total
Marks Duration
of Theory
Paper (In
hours) No of
Credits
1 Retail Management 27 2 40 IA 60 IA 100 3 4
2 Rural Marketing 27 2 40 IA 60 IA 100 3 4
3 Marketing Analytics 27 2 40 IA 60 IA 100 3 4
4 Digital Marketing 27 2 40 IA 60 IA 100 3 4
5 Customer Relationship Management 27 2 40 IA 60 IA 100 3 4
6 Marketing Research & Analysis 27 2 40 IA 60 IA 100 3 4
7 Event Management 27 2 40 IA 60 IA 100 3 4
8 Health Care Marketing 27 2 40 IA 60 IA 100 3 4
9 Distribution & SCM 27 2 40 IA 60 IA 100 3 4
10 Tourism Marketing 27 2 40 IA 60 IA 100 3 4
11 Marketing of Banking & Financial
Services 27 2 40 IA 60 IA 100 3 4
Total No of Credits 36
UA: University Assessment IA: Internal Assessment
Programme - Masters in Management Studies
Semester - III
COMMON SUBJECT
Learning Objectives
1. To develop a deep understanding of International Management
2. To develop the analytical ability of the student to attain an insight into International
Management contexts
Prerequisites if any Business Management
Connection with subjects in the
current or future courses International M arketing
Strategic Management
Module
Sr.
No. Content Activity Learning Outcome
1. Introduction
Objective
Scope
Perlmutter’s EPRG Model Lecture Understanding the scope of
international business
2. Country Analysis
PESTEL analysis
The Atlas of Economic
Complexity
Porters Diamond
Country Risk analysis http://atlas.cid.h
arvard.edu
Activity on
PESTEL of
emerging
markets
Lecture Evaluating country attractiveness,
impact on business models
3. Cross Cultural Management
Hofstede’s Cultural
Dimension
CAGE Framework Pankaj
Ghemawat
Culture and Leader
Effectiveness: The
GLOBE Study Case/ lecture Understanding cultural
differences and impact on
business operations
4. Mode of Entry
Market/Country Entry
Strategic Alliances /- JV /
M&A Case / lecture Optimal way to enter a market Semester : III-Core
Title of the Subject / course : International Business
Course Code :
Credits : 4 Duration : 40
Sr.
No. Content Activity Learning Outcome
5. Investment Decisions
Drivers of FDI – Special
emphasis on emerging
markets
Offshore Banking
Forex Management –
ADR -GDR’s - EU bonds Case / lecture International finance decisions
and impact on operations
6. WTO Regional Trade
Agreements
Building Blocks of WTO
Major agreements of WTO Case / lecture Basics of WTO from the
perspective of a business manager
7 Managing of Multinationals
Organization Structure
-Matrix
-Geographic
-Product
International HRM
-Expatr iate Ma nagement
-Staffing of Subsidiaries
Integration Respons e
Models
-Types of subsidiaries
-Control of subsidiaries
Global manufacturing and
supply chain
- Optimizing of Supply
chain
- Offshoring V/S
Outsourcing Cases /
Lectures/Assign
ment Multinational and subsidiary
development and management.
Impact of I -R model on
subsidiary management.
Text Books
1) International Business - Mike W. Peng; Klaus E. Meyer - Cengage Learning
2) International Business Environment, The: Text and Cases - J Stewart Black ; Anant K
Sundaram – Prentice Hall India
3) International Business –Charles W L Hill - McGraw Hill
Reference Books
1. International Management - Arvind V Pathak - TMH
2. The Cultural Dimension of International Business – Gary P Ferraro – Pearson
3. Multinational Management – John B. Cullen _ Thomson
4. International Business: Challenges and Choices - Alan Sitkin, Nick Bowen – Oxford
Press
Assessment
Internal 40%
Semester -end 60%
Learning Objective
1 To appreciate the role of Strategic thinking in changing business environment
2 To understand the process of Strategy Formulation, Implementation & Evaluation
3 Focus on application & decision making
Prerequisites if any
Students to refresh themselves on critical
concepts and models in the areas of wrt HR,
Marketing, Finance, Operations The subject provides knowledge about
corporate level strategies with cross
functional perspective. Hence basic
orientation of all relevant business disciplines
is appreciated
Module
Sr.
No Content Activity Learning out comes
1 Introduction to Strategic Management
and schools of Strategic formulation
and implementation & evaluation Lecture and
Case
discussion Familiarization with
terminologies and processes of
Strategic Management
2 Globalization, addressing a VUCA
environment with a bottoms – up
approach (Volatile, Uncertain,
Complex and Ambiguous time) Lecture and
Case
discussion Understanding of Strategic
Management so as to enable
the students shoulder
responsibilities in the e ver
changing global arena
3 PESTEL & SWOT as tools for
strategic formulation Lecture and
Case
discussion Environmental scanning and
appreciation of external
business environment for
effective strategy formulation
4 BCG matrix / GE matrix, 7S
McKinsey models as tools for
strategic formulation Lecture and
Case
discussion SBU portfolio management
and strategic coherence
5 Ansoff matrix, Grand strategy as tools
for strategic formulation Lecture and
Case
discussion Acqu aintance with tools of
strategic fit
6 Porter’s Generic strategies and Value
chain Lecture and
Case
discussion Understanding industry
analysis and sustainable
competitive advantage
7 Internal Competences & Resources
Core, Distinctive, Strategic &
Thresh old Competence, Competence
vs Capability, Resource Analysis ,
Value Chain Analysis, Strategic
Outsourcing
Core competence and synergy, Lecture and
Case
discussion Leveraging Sustainable unique
advantage with path
dependence Semester : III-Core
Title of the Subject / course : Strategic Management
Course Code :
Credits : 4 Duration : 40
Sr.
No Content Activity Learning out comes
Distinctive competencies, VRIO
analysis
8 Red – Blue - Purple Ocean strategy Lecture and
Case
discussion Identifying strategic gaps in
the market and filling them
with unique advantage
9 Competing in Global Markets:
Differences in Cultural, Demographic
and Markets, Multi Country and
Global competition concepts, Strategy
options
Competing in Emerging Markets
Lecture and
Case
discussion Understanding organizational
growth options, strategizing
and implementing them
10 Mergers and Acquisitions, Strategic
alliance & Joint Ventures, Vertical
Integration, Offensive , Defensive
Strategies, Lecture and
Case
discussion Understanding non - financial
perspective and strategic
parameters in the globalized
world
11 Strategy Evaluation and Control
Types of Control, Evaluation &
Control Criteria Pre & Post
Implementation Lecture and
Case
discussion Understanding of evaluation
and control processes to ensure
effective implementation
12 Change management and Turn –
around strategies Lecture and
Case
discussion Multi directional, innovative
ways of business growth,
aligning organizational forces
to achieve desired objectives
13 Case studies & presentation
Texts Books
1. Pierce & Robinson, “Strategic Management: Formulation, Implementation & Control”,
9th Ed, Tata McGraw – Hill, N. Delhi
2. David Fred R, “Strategic Management: Concepts & Cases”, 10th Ed, Pearson – Prentice
Hall, N. Delhi
3. Thomson, Strickland, Gamble & Jain, “Crafting & Executing Strategy”, 14th Ed,
Tata McGraw – Hill, N.Delhi
4. Hit, Ireland, Hoskisson & Manikutty, “Strategic Management: A South – Asian
Perspective”, 9th Ed, Cengage Learning, Delhi
Reference Books:
1. Pierce & Robinson, “Strategic Management: Formulation, Implementation & Control”,
9th Ed, Tata McGraw – Hill, N. Delhi
2. David Fred R, “Strategic Management: Concepts & Cases”, 10th Ed, Pearson – Prentice
Hall, N. Delhi
3. Cherunilam Francis, “Strategic Management: A Book on Business Policy & Corporate
Planning”, Himalaya Publishing House, Mumbai, 2008
4. Johnson & Sc holes, “Explaining Corporate Strategy”, 6th Ed, Pearson Education, Delhi
5. Kachru Upendra, “Strategic Management: Concepts and Cases”, Excel Books, N. Delhi
6. Barney Jay, “Gaining & Sustaining Competitive Advantage”, 2nd Ed, Prentice – Hall, N.
Delhi
7. Patil Ashish, “Mergers & Acquisitions” SAAA Capital Pte. Ltd, Singapore
8. Renee Mauborgue, W. Chan Kim, Blue Ocean Strategy, Harvard Business Review, 2005
9. Gary Hamel, C.K. Prahalad, Competing for the Future, Harvard Business Review, 1994
10. Thomson, Strickland, Gamble & Jain, “Crafting & Executing Strategy”, 14th Ed,
Tata McGraw – Hill, N.Delhi
11. Nag A, “Strategic Management – Analysis, Implementation & Control”, - Vikas
Publishing House, 2011
12. Mintzberg Henry, “Strategic Safari”, 2009, Pre ntice - Hall Inc, New York.
13. Grant Robert, “Contemporary Strategic Management”, 6th Ed, Wiley India
14. Hit, Ireland, Hoskisson & Manikutty, “Strategic Management: A South – Asian
Perspective”, 9th Ed, Cengage Learning, Delhi
15. Wheelen & Hunger, “Strategic Manag ement and Business Policy”, 8th Ed, Prentice Hall,
N.J.
16. Kazmi & Kazmi, “Strategic Management and Business Policy”, 4th Ed, Tata McGraw –
Hill, N. Delhi
17. Rajiv Gupte & Shailesh Kale, “Strategic Management in the age of Globalization”, 1st
Ed, Himalaya Publi shing House, Mumbai, 2007 (proposed)
Assessment
Internal 40%
Semester -end 60%
Programme - Masters in Management Studies
Semester - III
FINANCE (CORE)
Learning Objectives
1 To understand different components of the Indian Financial system and their functions.
2 To comprehend various products issued through different financial institutions in the
primar y and secondary markets .
3 To understand the fixed income market, the different instruments and c oncepts related
to it.
Prerequisites if any Financial M anagement .
Connections with
Subjects in the
current or Future
courses Interna tional Business, International f inance, Derivatives and Risk
Management and Commodities.
S.
No Content Activity Learning Outcomes
1 Indian financial system (IFS)
Historical evolution of IFS. Different
components of the financial system and
their functions
Financial markets - primary and
secondary markets; OTC and exchang e
markets; and equity and d ebt m arkets . Lecture
and
classroom
discussion Understanding Indian financial
system and its components
2 The Role of the Central Bank – RBI
RBI’s monetary policy in its proper
perspective in the overall IFS. Lecture
and
classroom
discussion Understanding the r ole of RBI
in the IFS
3 Stock Exchanges of the Country and
Primary Markets.
Evolution of s tock exchange and their
role in shaping the financial scenario of a
country. Lecture
and
classroom
discussion Comprehension of SE
functioning and v arious
products issued by different
financial institutions in
primary market of India
4 Secondary Markets
Products involved in domestic and
foreign markets, institutions involved ,
stock and other exchanges, clearing
house mechan isms and clearing
corporation, broking h ouses and
portfolio management services . Lecture
and
classroom
discussion Ability to underst and different
financial products issued in
domestic and foreign markets
and the working of clearing
houses, broking houses, stock
exchanges Semester : III-Core
Title of the Subject / course : Financial Markets and Institutions
Course Code :
Credits : 4 Duration : 40
S.
No Content Activity Learning Outcomes
5 Emerging Markets and Products
Alternate finance products and play ers,
such as crowd funding, product to
product finance, interest -free financial
products, thematic i ndexes . Lectures
and
classroom
discussion
s Understand new markets,
products and players
6 Derivatives
Products -Forwards, futures, options and
swaps, Exotic options.
Financial market activities – speculation,
hedging and a rbitrage . Lecture
and
exercises Ability to outline the basics of
derivati ve products available in
financial markets
7
Intermediaries
Mutual funds, insurance firms and hedge
funds , commercial banks and investment
banks. Lecture
and
classroom
discussion Ability to comprehend the
working of intermediaries
8 Fixed income securities
Bond characteristics, bond types, coupon
types, c omputation of different y ields
and bond p rice, r elationship between
yield and price, floaters and inverse
floaters. Lecture
and
exercises Ability to understand different
conc epts of fixed income
securities
9 Fixed income securities
Spot rates and forward rates, zero
coupon yield curve, theories of term
structure of interest rates .
Fixed income risk measures: d uration,
modified duration, convexity and p rice
value of basis point . Lecture
and
exercises Ability to understand and
compute different measures of
risk of fixed income securities
10 Foreign Exchange Markets Lecture
and
classroom
discussion General understanding of
currency markets and its role
in the financial system
Text Books
1 Bharati V. Pathak, The Indian Financial System -Markets, Institutions and Services .
2 Mishkin and Eakins, Financial Markets and Institutions .
3 L M Bhole and Jitendra Mahakud, Financial Markets & Institutions .
Reference Book
1 Fabozzi, The Handbook of Fixed Income Securities.
2 Anthony Saunders, Financial Markets and Institutions.
3 Meir Kohn, Financial Institutions & Markets.
Assessment
Internal 40%
Semester -end 60%
Learning Objective
1 To understand the process and set of procedures to be used to estimate the value of a
company.
2 To learn to make strategic decisions in M&A to enhance a company’s growth .
Prerequisites if any Financial management, Financial markets and institutions .
Connections with Subjects
in the current or Future
courses SAPM, Investment banking and Venture capital and private
equity .
Sr.
No. Content Activity Learning
outcomes
1 Over view of valuation
Approaches to valuation, valuation
process, uses of valuation, information
needed for valuation, Judicial and
regulatory overview . Lecture and
classroom
discussion Understanding the basic
concepts of valuation and the
interplay of factors affecting
valuation
2 Financial statements, leverage and
working capital from valuation
perspective. Lecture and
exercises Understand the role of leverage,
working capital and ra tios in
valuation
3 Calculation of valuation inputs
Risk measurement, looking for
relationships in data, cost of capital,
FCFF and FCFE, growth rates. Lecture and
exercises Ability to calculate the elements
of risk, return and cash flows
4 Discounted approaches to valuation
1. Discounted Cash Flow Valuation
a. Basics
b. Estimating Inputs
c. Discount Rates
d. Growth flows
e. Growth Patterns
2. Dividend discount model
a. Constant growth model
b. Zero growth model
c. Two stage model
d. H model
e. Three stage model
Lecture and
problem
solving Overview of valuation using
discounted cash flow methods
and ability to calculate the same Semester : III-Core
Title of the Subject / course : Corporate Valuation and Mergers &
Acquisitions
Course Code :
Credits : 4 Duration : 40
Sr.
No. Content Activity Learning
outcomes
5 Other Non -DCF valuation models
1. Relative valuation model
a. PE
b. PEG
c. Relative PE ratio
d. Enterprise value multiples
e. Choosing the right multiples
2. Book value approach
3. Stock and debt approach
Special cases of valuation
1. Intangibles –Brand, Human valuation
etc
2. Real estate
3. Start up firm
4. Firms with negative earnings
5. Financial service companies
6. Distressed firms
7. Valuation of cash and cross holdings
8. Warrant and convertibles
9. Cyclical & non -cyclical companies
10. Holding companies
11. E-commerce firm Lecture and
problem
solving Understanding of different
alternative methods used in
valuation
6 Option pricing applications in valuation Lecture and
problem
solving Understanding valuation of real
options with help of binomial
model and Black and S choles
model
7 Writing a valuation report Lecture Understanding the guidelines to
be followed in valuation reports
8 Introduction to Mergers & Acquisitions
Types of restructuring, regulatory
considerations, takeover code, M&A
process . Classroom
discussion Understanding the various
forms of business restructuring,
the regulato ry aspects and the
M& A process
9 M &A valuation and modeling
Inputs to valuation model, Inp uts from
due diligence and calculation of the value
of the company . Problem
solving Ability to calculate the value of
a company
10 Deal structuring and financial
strategies
Negotiations, payment and legal
considerations, tax and accounting
considerations, financing of the deal. Classroom
discussion Understand the different
methods of financing, payment
and tax considerations and other
factors important for deal
structuring
11 Alternative business restructuring
strategies
Joint ventures, strategic alliances,
demergers or spin offs, split off,
divestiture, equity carve out. Classroom
discussion. Understanding the alternative
business restructuring methods
for creation of shareholders
wealth
Text B ooks
1 Prasanna Chandra , Corporate V aluation
2 Donald M.Depamphilis , Mergers, Acquisitions and other restructuring activities.
3 Damodaran, Valuation
4 Ashish Patil , Mergers & Acquisitions – The art of science
Reference B ooks
1 Damodaran , Investment Valuation
2 Palepu, Healy and Bernard, Business Analysis and Valuation Using Financial
Statements .
3 Sudi Sudarsanam , Creating Value from Mergers & Acquisitions .
Assessment
Internal 40%
Semester -end 60%
Learning Objective
1 To understand the factors affecting the prices of different assets and to create an
optimum portfolio based on given risk conditions.
2 To understand the need for continuous evaluation and review of the portfolio with
different techniques.
3 To learn technical a nalysis to predict price movements based on indicators and
forecasting techniques.
Prerequisites if any This subject requires basic knowledge of Financial
management, financial markets and institutions.
Connections with
Subjects in the current or
Future courses
Investment banking, Corporate valuation.
Sr.
No. Content Activity Learning
outcomes
1 Introduction to securities Lecture and
classroom
discussion Understanding the basics of
securities
2 Securities - Risk and return analysis
Types of securities, probability v/s
absolute loss in risk management,
volatility in prices, statistical tools for risk
calculation . Lecture and
exercises Understand the risk return
analysis
3 Efficient Market Hypothesis
Random walk theory, significance,usage. Lecture and
exercises Ability to calculate prices
using EMH
4 Equity research and valuation
Sources of financial information, industry
analysis, company analysis, valuation of
equity shares. Lecture and
problem
solving Ability to carry on company
analysis and valuation of
equity shares
6 Fixed income security analysis
Systematic and unsystematic risk,
warrants and convertibles, bond valuation Understand the fixed income
securities
7 Indexing and Benchmarking
Creation of an index, adjusting for
corporate adjustments in the index,
tracking an index.
Lecture and
problem
solving Ability of creating and
tracking index Semester : III-Core
Title of the Subject / course : Security Analysis and Portfolio Management
Course Code :
Credits : 4 Duration : 40
Sr.
No. Content Activity Learning
outcomes
8 Technical analysis
Dow theory, types of charts. Japanese
candle stick patterns, chart patterns,
technical indicators. Lecture and
problem
solving Ability to carry on technical
analysis
9 Capital market theories
Capital asset pricing model, portfolio risk
and return. Lecture Ability to apply capital market
theories
10 Factor models and arbitrage pricing
theory
Factor based valuation models, Risk free
arbitrage. Classroom
discussion Understanding and applying
factor models and APT
11 Investment decision theory
Timing, allocation, buy, hold, sell, short. Problem
solving Understanding and applying
investment decision theory
12 Portfolio theory
Construction and analysis, portfolio
optimization, portfolio management
strategies, portfolio performance
measurement. Classroom
discussion Understanding and applying
portfolio t heory
Text Books
1 Prasanna Chandra , Security Analysis and Portfolio Management.
2 Donald E Fischer, Roland J Jordan, Security Analysis and Portfolio Management .
Reference Books
1 Steven Achelis , Technical Analysis .
2 John Murphy , Technical Analysis of Financial Markets .
Assessment
Internal 40%
Semester -end 60%
Semester : III-Core
Title of the Subject / course : Financial Regulations
Course Code :
Credits : 4 Duration : 40
Learning Objective
1 To understand the regulations and its framework involved in financial system.
2 To learn major intricacies of financial r egulations.
Prerequisites if any
Connections with subjects
in the current or future
courses Financial markets and institutions and mergers and
acquisitions.
Sr.
No. Content Activity Learning Outcome
1. Introd uction to Financial Regulations
Need and significance of Indian financial
system r egulations , structure of financial
regulations in India , global financial crisis
– response of the Indian r egulations . Lecture
and
discussion Understanding the financial
regulations framework and
its significance in financial
system
2. Reserve Bank of India (RBI)
Functions of RBI , credit control m easures ,
qualitative credit control and q uantitative
credit control , regulatory measures taken
by RBI to facilitate financial i nclusion .
Securities and Exchange Board of India
(SEBI): Introduction to SEBI Act ( 1992)
– powers and functions of SEBI . Lecture,
conceptual
discussion
and
practical
case
examples Clarity and u nderstanding
the framework of various
financial regulatory and
statutory bodies
3. Introduction to important SEBI
Regulations pertaining to Capital
Market:
Issue of Capital and Disclosure
Regulations (2009) .
SEBI (Prohibition of Insider Trading)
Regulations – 2015 .
SEBI (Prohibition of Fraudulent and
Unfair Trade Practices Related to
Securities Market) Regulations – 2003 .
SEBI Substantial Acquisition and
Takeover Regulations – (2011) .
Mutual Fund: SEBI (Mutual Funds)
Regulations – 1996 .
Lecture,
conceptual
discussion
and
practical
case
examples Clarity and u nderstanding of
the regulat ory framework
with respect to SEBI in
regulating the capital market
Sr.
No. Content Activity Learning Outcome
4. Insurance Regulatory and Development
Authority (IRDA)
IRDA Act, Salient features of the IRDA
Act, 1999, IRDA (protection of policy
holder interests) Regulations 2002, its
duties, power and functions of authority.
Competition Commission of India
Concept of c ompetition , development of
Competition Law, Competition Policy -
Competition Act, 2002 - Anti Competitive
Agreements, abuse of dominant position,
combination, regulation of combinations,
competition c ommission of India,
appearance before c ommission and
Appellate Tribu nal, c ompliance of
Competition Law . Lecture
and
practical
case
discussion Understanding the
regulat ory framework of
IRDA and CCI
5. Foreign Exchange Management and
Regulations
Objectives and definitions under FEMA,
1999, current account tr ansactions and
capital a ccount transactions, establishment
of branch, office etc. in India, realization
and repatriation of foreign exchange,
authorized person, penalties and
enforcement, foreign contribution
(Regulation)Act, 2010. Lecture
and
practical
case
discussion Understandin g the
significance of FEMA and
foreign t rade p olicy
regulations framework
6. Prevention of Money Laundering
Genesis, prevention of Money Laundering
Act, 2002, concept and definitions,
various transactions, etc., obligations of
banks and financial institution, KYC . Lecture
and case
law
discussion Clarity on money
launde ring concept and its
regulation
7. Regulatory fr amework for
International Funds
Regulations framework for rising fund
through: Global Depository Receipts
(GDRs) and America n Depository
Receipts (ADRs), External Commercial
Borrowings .
Foreign Direct Investment Regulations :
Foreign Direct Investment (FDI) Policy .
SEBI (Foreign Portfolio Investors)
Regulations -2014, SEBI (Alternate
Investment Fund) Regulations – 2012 . Lecture,
conceptual
discussion
and
practical
case
examples Understan ding regulat ory
framework for international
funds and c ommodity
markets
8. Regulatory framework related to Credit
Rating Agencies:
SEBI (Credit Rati ng Agencies
Regulations) – 1999. Lecture
and
discussion Understanding the
significance of regulating
the credit rating agencies
Text Books
1. Siddhartha Shankar Shah , Indian Financial System and Markets.
2. Shashi K. Gupta and Nisha Aggarwal , Financial Services.
3. Guruswamy , Merchant Banking and Financial Services.
Reference Books
1. Madura , Financial Institutions & Markets.
2. Seth, P.R Kulkarni, Justice A.B , Bankin g Regulation Act (Commentary) .
3. Guide to FEMA with Ready Reckoner and RBI Circulars .
4. Ramamurthy, RBI Act .
5. Ritika Garg and Bharat Agarwal , Guide to Prevention of Money Laundering Act with
Rules and Notifications .
6. SEBI Manual, Taxmann .
7. Manual Khilnani , FEMA .
8. Taxmann , NBFC .
9. Dr Anil Kumar , Corporate Laws .
Assessment
Internal 40%
External 60%
Semester : III Core
Title of the Subject /
Course : Derivatives and Risk Management
Course Code :
Credits : 4 Duration in Hrs. : 40
Learning Objectives
1 To understand the concepts related to derivatives markets and gain in -depth
knowledge of functioning of d erivatives markets.
2 To learn the derivatives pricing and application of strategies for financial risk
management .
3 To acquaint learners with the trading, clearing and settlement mechanism in
derivatives markets .
Prerequisites if any Financial management, mathematics and statistics .
Connection with subjects in
the current or Future courses SAPM, Corporate Valuation, Investment Banking,
Commodity Markets and International Finance .
Sr.
No Content Activity Learning outcomes
1 Introduction to Derivatives
Econ omic functions of derivatives,
application of derivatives – for risk
management and speculation (Leveraging),
basic t erms and properties of o ptions,
futures and f orwards . Classroom
discussion Understanding the basics of
derivatives markets
2 Forwards and Futures
Pricing and valuation - future s and
forwards, Risk management using futures,
introductio n to currencies, commodity and
interest rate futures . Classroom
discussion
and
problem
solving Understanding the process
of pricing and valuation of
forwards and future s
3 Mechanics and Properties of Options
Co-relation with underlying assets,
boundary c onditions for options, Put -call
parity and its interpretation, synthetic
options and risk free arbitrage. Classroom
discussion
and
problem
solving Understanding mechanics of
options and creating
synthetic options
4 Option Trading Strategies
Directional strategies ( Bull call spread ,
Bear put spread, Ladder , Ratio spreads ),
Non-directional strategy (butterfly,
condor), Volatility based strategies
(Stra ddle, Strangle, Calendar Spread),
Hedging strategies (Protective put, covered
call). Classroom
discussion/
problem
solving/dra
wing graph
and live
trading To understand pay off of
each strategy
5 Introduction to Options Valuation
Binominal Model for valuation, risk
neutral probabilities and their
interpretation, binomial model’s
application for American options where the
underlying pays the dividend, Black and
Scholes Model, log – normal distribution,
interpreting the B & S formula, seeing
options sensitivity to different variable. Classroom
discussion
and
problem
solving Valuations of options and
creating scenario analysis
using Excel
6 Risk Management
Options sensitivity to the underlying,
volatility, strike price, interest rate, time to
expiration. Scenario analysis. Risk
management using Greeks - Delta, Theta,
Vega and Gamma risks of options,
understanding options Greeks for various
trading strategies (volatil ity and directional
spreads), delta / dynamic hedging and
relating the cost of Delta. Classroom
discussion Understanding risk
assessment methods and
Options Greeks
9 Options Volatility
Historical and implied volatility, volatility
smile, term structure of volatility, some
advance models of volatility estimation,
value at risk, historical simulation, model
building approach, stress testing and back
testing. Classroom
discussion
and
problem
solving Understanding volatility and
its relation to demand and
supply of options
10 Trading, Clearing and Settlement in
Derivatives Markets
Meaning and concept, SEBI guidelines,
Trading mechanism, learning mechanism -
role of NSCCL, settlement mechanism,
types of settlement, accounting and
taxation aspect of derivatives trade. Classroom
discussion Understanding the process
of trading, clearing and
settlement
Text Books
1 Redhead Keith, Financial Derivatives - An introduction to futures, forwards, options
and swaps
2 Yadav Surendra S, Jain PK, Foreign exchange markets: understanding derivatives
and other instruments
3 Hull John C. - Options, Futures and other derivatives
Reference Books
1 Bhaskar P Vijaya, Mahapatra B - Derivatives simplified: An introduction to risk
management
2 Bhalla V K - Financial derivatives (risk management)
Assessment
Internal 40%
Semester -end 60%
Programme - Masters in Management Studies
Semester - III
FINANCE (ELECTIVES)
Semester : III-Elective
Title of the Subject /
course : Banking and Financial Services Institutions
Course Code :
Credits : 4 Duration : 40
Learning Objectives
1 To understand different product and services provided by different financial institutions
in India.
2 To comprehend various fund-based and fee -based services provided by financial
institutions.
Prerequisites if any Financial Management
Connections with
Subjects in the current
or Future courses Commercial Banking, Financial Markets and Institutions,
Investment Banking, Mutual funds and Wealth Management.
Module
S.
No Content Activity Learning Outcomes
1 Introduction to Financial Services
Asset/Fund based services
Fee based services . Lecture and
classroom
discussion Understanding different
kinds of financial services
available i n Indian financial
institutions
2 Banking products and services
Loan -based services: retail loans,
corporate loans, treasury products,
housing finance, debt syndication, loan
securitization.
IT-based services: Internet banking and
mobile banking - innovation in banking
services. Lecture and
classroom
discussion Comprehension of various
services and products
available for retail and
corporates by banks in India
3 Insurance products and services
Concept, principles of insurance, types,
major products, market players. Lecture and
classroom
discussion Ability to understand
different insurance produc ts
and plans available in India
4 Mutual Fund Products
Concept, types of mutual funds, o ther
schemes and investment plans, REITS,
costs involved. Lecture,
exercises and
classroom
discussion Ability to comprehend
different mutual fund
produc ts and plans available
in India
5 Leasing
Concept and classification,
significance and limitation , accounting,
reporting and taxation financial
evaluation Lecture,
exercises and
classroom
discussion Ability to understand
concept of leasing and
leasing procedure s followed
by various Indian financial
institutions
S.
No Content Activity Learning Outcomes
6 Hire purchase finance and consumer
credit
Concept, accounting, r eporting and
taxation framework, financial
evaluation . Lecture,
exercises and
classroom
discussion Comprehension of hire
purchase financing and
consumer credit financing in
India
7 Factoring, forfeiting and bills
discounting
Concept, f actoring and forfeiting
services in India, b ill discounting
schemes. Lecture,
exercises and
classroom
discussion Ability to outline the
factoring, forfeitin g and bills
discounting schemes
8 Merchant banking services
Concept, m erchant banking functions,
pre-issue management services, p ost-
issue management services. Lecture and
classroom
discussion Ability of paraphrasing the
services involved i n pre and
post issue management
9 Venture capital financing
Concept, types of venture funds,
process of investment, i nvestment
valuation, structuring a deal,
monitoring and follow -up. Lecture and
classroom
discussion Ability of understanding
venture capital framework in
India
10 Credit Rating
Concept, credit rating agencies and
their role, rating process and
methodology, rating symbols and
grades. Lecture and
classroom
discussion Outline the concept and
process of credit rating in
India
Text Book
1 M Y Khan, Financial Services .
2 Pratap Giri S , Investment Banking
3 Prashant Das and Divyanshu Sharma , Real Estate Finance in India
Reference Books
1 Khusboo Manoj, Financial Services, Centrum Press.
2 S Guruswamy, Essentials of Financial Services .
3 Williamson J Peter ,The Investment Banking Handbook
Assessment
Internal 40%
Semester -end 60%
Semester : III-Elective
Title of the Subject /
course : Investment Banking
Course Code :
Credits : 4 Duration : 40
Learning Objective:
1 The main objective of the course is to provide students with the necessary theoretical
and conceptual tools used in investment banking.
2
This course will provide an introduction and general understanding of investment
banking activities.
3 The final objective of this course is to show how corporate g overnance, ethics and legal
considerations factor into investment banking deals .
Prerequisites if any Financial Account ing, Financial Management with
special reference to F inancial Statement Analysis.
Connection with Subjects in
the current or Future Courses Financial Modeling , Corporate Valuation and Mergers
and Acquisition .
Module
Sr
No Content Activity Learning
Outcomes
1 Introduction
Concept , evolution of Indian investment
banking , regulatory framework , merchant
banking v/s investment banking . Lecture
and
discussion Clarity and u ndersta nding of
the basic concepts of
investment b anking
2 Investment banking and allied activity
Core functio ns- book building,
underwriting , merger and acquisitions and
advisory , Asset management . Lecture
and
numerical
problems Understanding of core
functions of investment
banking
3 Market and security issuances
Introduction - equity and debt market ,
primary market investors , primary market
intermediaries and support services
providers , General statutory provision for
issuance of securities .
Lecture
and
classroom
discussions Understanding the concept of
market intermediaries,
support service providers and
regulatory provisions of
market and security issuance
4 Domestic issue management
Introduction -eligibility for issue
management , Initial public offer , Follow
on public offer , Important terms and
provisions of ICDR regulation on public
offers .
Lecture
and
classroom
discussions Understanding the concept of
IPO, FPO a nd important
provisions of ICDR
5 Underwriting
Concept , underwriting in fixed and book
built offer , assessment of an issue for
underwriting . Lecture
and
classroom
discussions Understanding the concept of
underwriting as well as
underwriters services in IPO
proces s.
Sr
No Content Activity Learning
Outcomes
6 Mergers and Acquisitions
Business s trategy , basics of mergers and
acquisition , concept of v alue in the
context of merger and acquisition,
approaches to valuation in case of M & A ,
selection of a ppropriate cost of capital for
valuation , shareholder value a nalysis ,
exchange ratio base for c omputation , post-
merger integration p rocess . Lecture
and
discussion
Developing skills in
valuation in an M & A
setting
7 Buyback and delisting
Introduction to share buyback and
delisting , pricing of share buyback , types
of delisting -Voluntary and compulsory .
Lecture
and
discussion Understanding the buyback
and delisting process
8 Corporate Restructuring
Concept of corporate r estructuring, rescue
and i nsolvency , revival, rehabilitation and
restructuring of sick u nits, securitization
and debt r ecovery , winding u p and
corporate r estructuring - external and
internal .
Lecture
and
discussion Understanding meaning,
need and scope of corporate
restructuring , models of
restructuring , role of
professionals in restructuring
process
9 Global capital market offers
Introduction , international bond market ,
depository receipts -ADR and GDR ,
international regulatory framework . Lecture
and
discussion Understanding international
bond markets, GDR and
ADR and int ernational
regulatory framework
10 Private placements
Assessment of private placements -debt
and equity, regulatory framework ,
transaction perspectives . Lecture
and
discussion Understanding the entire
framework of private
placements
Text Books
1 Joshua Rosenbaum and Joshua Peatl, Investment Banking: Valuation, Leveraged
Buyouts and Mergers & Acquisitions .
2 Pratap Subramanyam, Investment Banking .
Reference Books
1 Pratap Giri S., Investment Banking.
2 Williamson J Peter , The Investment Banking Handbook.
3 H.R. Machiraju , Merchant Banking
Assessment
Internal 40%
Semester End 60%
Semester : III-Elective
Title of the Subject / course : Investment Banking
Course Code :
Credits : 4 Credits : 40
Learning Objective
1 To understand the basic con cepts and fundamentals used in wealth management.
2 Capability to design appropriate portfolio for t he investors based on their risk
appetite .
Prerequisites if any Financial Management
Connection with Subjects in
the current or Future Courses Financial Markets and Institutions, SAPM
Module
Sr
No Content Activity Learning outcomes
1 Introduction to Wealth Management
Meaning, scope, components, p rocess of
wealth management, functions of investment
advisor, independent advisors, w ire house
wealth managers, code of ethics for wealth
managers . Lecture and
discussion Clarity and
understanding of the
basic concepts in wealth
managem ent
2 Need and expectations of clients
Wealth management client categories
mass affluent, high net worth individual ,
ultra high net worth, unified households,
software solutions for advisors, c lient on
boarding - profiling, financial planning, g oal
setting, managing asset, controlling
liabilities, planning ta xes, diversification, l ife
cycle management . Classroom
discussion Ability to apply the
principles and concepts
of wealth management
3 Investment planning
Types of investment risk return expe ctations
versus risk appetite . Lecture and
discussion Understanding risk -
return trade off
4 Wealth creating asset classes
Equity Investment : Sector exposure and
diversification, funda mental and technical
analysis, i nvestment and speculation,
leveraging .
Debt Investment :
Deposits and debt securities, yields and
interest rate risk, concentration risk , passive
investments in debt. Lecture
and
discussion Detailed and in depth
understanding
traditional asset classes
5 Alternate assets
Gold, real estate, art, mutual fund,
derivatives and structured funds, hedge funds
and commodities.
Lecture
and
discussion Detailed and in depth
understanding of
alternate asset class
Sr
No Content Activity Learning outcomes
6 Portfolio modelling
Portfolio modelling, monitoring toleranc e
and rebalancing, substitution, portfolio
performance measureme nt, attribution and
reporting, portfolio ma nagement models,
pooled funds, t echnology absorption and use
of social media in wealth management and
advantages to investment advisors. Classroom
discussion
and
exercise s Understan ding the
principles of portfolio
modelling and its
practical use
7 Insurance Planning
Life insurance - types of policies, general
insurance, health insurance - mediclaim,
calculation of Human Life Value. Classroom
discussion
and
exercise s Understanding the
importance of i nsurance ,
the various insurance
policies and ability to
calculate HLV
8 Retirement Planning
Purpose and need, life cycle planning, w ealth
creation - factors and principles, p re and post
– retirement strategie s- tax treatment, v arious
tax sav ings schemes, pension schemes,
annuities. Classroom
discussion
and
exercise Understanding the
concepts of retirement
planning and tax
implications
9 Estate planning
Estate planning concept, types of will,
requirements of a valid will, t rust –
deductions –exemptions. Classroom
discussion
and
exercise s Ability to prepare a will
Text B ooks
1 Harold R Evensky , Wealth Management
2 Nalinipruva Tripathi , Wealth Management
3 S. K. Bagchi , Wealth Management
Reference B ooks
1 Herbert B Mayo , Investments -An Introduction,
2 S. Kevin , Portfolio Management
3 Suyash Bhatt , Wealth Management
4 V.K. Bhalla ¸ Investment Management
5 Jones, Wiley , Investment: Principles and concepts
Assessment
Internal 40%
Semester End 60%
Semester : III-Elective
Title of the Subject / course : Infra and Project Finance
Course Code :
Credits : 4 Credits : 40
Learning Objective
1 To learn different sources of project and infrastructure financing.
2 To understand regulatory framework, policies, procedures of project and infrastructure
financing.
Prerequisites if any Financial Management
Connections with
subjects in the
current or future
courses Project Management , BFSI
Module
Sr
No Content Activity Learning outcomes
1 Project planning
Generation and screening of project
idea, t ools for identifying i nvestment
opportunity, corporate appraisal, p roject
rating index and sources of positive
NPV. Lecture
and
discussion Understanding of the basic
concepts of project planning
2 Project analysis
Market and demand analysis, technical
and f inancial analysis, l egal and political
analysis. Classroom
discussion
and
explanation Ability to apply the principles
and concepts of project
analysis – market demand,
technical and financial
3 Social cost benefit analysis
Determination of economic life -
inflation, inv estment and capital
budgeting, r ationale for SCBA, UNDIO
approach, Little - Mirlees approach,
SCBA by financial institutions . Lecture
and
discussion Detailed and in depth
understanding of Social
Cost- benefit Analysis
4 Project risk and return analysis
Sources and measurement of risk,
assessment of credit, c ash and working
capital risk , g estation periods and
project rate of return, d ue diligence in
appraisal of infrastructure projects . Classroom
discussion
and
exercise s Understanding the principles
of project risk and return
5 Sources of project financing
Lending schemes of financial
institutions, v enture capital - concepts,
functions and schemes, equity and debt
special purpose vehicles and Viability
Gap Financing (VGF) . Classroom
discussion
and
exercise s Understanding the sources of
project finance and
application in right situation
Sr
No Content Activity Learning outcomes
6 Infrastructure Development
Introduction, multiplier effects of
infrastructure development on economic
development of the nation . Classroom
discussion To understand how
investment in infrastructure
creates opportunities and
efficiencies in other sector
7 Public private partnership model
Concept, s cheme and modalities of PPP ,
Financial and Economic Appraisal of
infrastructure Projects; PPP models like
Build -operate -transfer ( BOT ), Build -
own-operate -transfer ( BOOT ), build -
own-operate ( BOO ), Build - lease -
transfer (BLT ), Design -build -finance -
operate ( DBFO ), Design -build -operate -
transfer ( DBOT ) and Design -construct -
manage -finance ( DCMF ). Classroom
discussion
and
exercise s Understanding the concepts
of Public Private Partnership
Model
8 Due Diligence and Project Appraisal
IRR,MIRR, NPV, Pay -Back period,
Profitability Index . Classroom
discussion
and
exercise s Understanding the due -
diligence process and various
techniques of project
evaluation
9 Earned Value Analysis of project
Risk management of infrastructure
projects, risk mitigation strategies . Classroom
discussion
and
exercise s Understanding risk in project,
risk analysis techniques and
ways to minimize risk using
Earned value Analysis
10 Project Funding
Sponsors, other equity providers, senior
debt providers, j unior d ebt p rovider . Classroom
discussion
and
exercise s Understanding the role of
various contractual parties in
project funding
11 Loan syndication
Loan origination, process, c losing and
foreclosure.
. Classroom
discussion
and
exercise s Ability to execute the loan
syndication process
12 Debt restructuring
RBI guidelines , process and procedures . Classroom
discussion
and
exercise s Understanding the concepts
of debt restructuring
13 Asset securitization
Concept, t ypes and advantages .
Classroom
discussion
and
exercise s Basic understanding of asset
securitization
14 Regulatory framework
SARFAESI Act , Land A cquisition Bill ,
related provisions of Income Tax Act .
Classroom
discussion Understanding the regulatory
framework that affects
project and infra finance
Text Books
1 Prasanna Chandra,Projects Planning, Analysis, Selection, Implementation & Review
2 Abhijit Dutta, Infrastructure Finance
Reference Books
1 M.R. Umarji, Securitization and Reconstruction of Financial Assets and enforcement
of security Inte rest.
2 Prabuddha K Das , PPP and Project Finance.
Assessment
Internal 40%
Semester End 60%
Semester : III-Elective
Title of the Subject / course : Strategic Cost Management
Course Code :
Credits : 4 Credits : 40
Learning Objective
1 To understand the concepts and techniques in cost and management accounting.
2 To learn the application of cost and management accounting techniques in strategic
decision making .
Prerequisites if any Knowledge of Cost and Management Accounting .
Connections with
Subjects in the current or
Future courses Strategic management .
Module
Sr.
No Content Activity Learning outcome
1 Cost M anagement tools
CVP analysis for decision making
Lean Manufacturing and Quality
Control
Life cycle costing
Kaizen costing,
JIT & theory of constraints,
BPR and bench marking,
Flexible Manufacturing Systems
(FMS) ,
Total Quality Management (TQM)
Lean Costing
Target Costing Classroom
discussion/
Problem
solving/exercis
es Detailed and in depth
understanding of various
cost management tools
2 Activity Based Costing
Nature of activity -based costing
(ABC) , benefits and limitations of
ABC , limitation of volume -based
costing system, indicators of ABC ,
activity hierarchies , cost drivers ,
designing an ABC system Activity -
based management , operational and
strategic application of ABC , customer
profitability analysis . Classroom
discussion/
With problem
solving
/exercise s Ability to identify activities
in an organization and
assign the cost of each
activity with resources to
all products and services
according to the actual
consumption by each.
Ability to prepare profit
statement under ABC
system
3 Lean c osting
Concept, a pplication to accounting
process, lean performance
measurements, financial reports for
lean operations.
Classroom
discussion and
problem
solving
Ability to apply lean
costing methods to
accounting processes
Sr.
No Content Activity Learning outcome
4 Life- cycle costing
Introduction, Life-cycle costing
analysis, importance of life -cycle
costing to a utility, life -cycle costing
methodology, life -cycle cost
estimation. Classroom
discussion and
problem
solving
Understanding and
applying th e concept of
life-cycle costing
5 Kaizen costing
Concept, need, s ystem . Classroom
discussion and
case
discussions Understanding and
applyin g the concept of
kaizen costing
6 Target costing
Basics and meaning, phases in target
costing, streamlining the processes,
traditional cost system versus target
costing. Classroom
discussion and
numerical
exercises Understanding and
applying the concept of
target costing
7 Environmental costing
Environmental costs - internal and
external Classroom
discussion Understanding and
applying the concept of
environme ntal costing
8 Strategic cost management
Conceptual framework, environmental
influences on cost management
practices.
Pillars of SCM :
- Cost driver analysis .
- Strategic positioning analysis . Classroom
discussion
Understanding the basic
concepts of SCM
9 Value Chain Analysis and Long
Term Cost Management .
Nature of value -chain analysis ,
activity analysis and linkage analysis ,
application of linkage analysis in cost
reduction and value addition. Value
Engineering . Classroom
discussion Understanding the
concepts and recognizing,
which activities are the
most valuable (i.e. are the
source of cost or
differentiation advantage)
to the firm and which ones
could be improved or
outsourced t o provide
competitive advantage
10 Costing and Strategies
Blue ocean and red ocean strategy,
Judo strategy, Edge strategy, Three
box strategy. Classroom
discussion
Understanding strategy
implementation and its
impact on costing
Sr.
No Content Activity Learning outcome
11 Performance Evaluation
Balance Score Card Concept ,
prospective and limitations ,
establishing objectives and
performance measures in different
perspectives of balance score card ,
productivity measurement and control ,
qualit y cost management and
reporting, Benchmarking and standard
costing , Budgeting and Budgetary
control , Transfer Pricing , Triple
bottom line and sustainability ,
Measuring performance ROI ,EVA,
ROCE, Cost Benefit analysis . Classroom
discussion/
With problem
solving/exercis
es Understanding the
concepts of Balance Score
Card, benchmark costing ,
how to prepare and analyse
various functional budgets
and master budget.
To apply performance
measures - ROI ,
EVA,ROCE.
To conduct Cost - Benefit
Analysis
12 Cost Audit and Management Audit
under C ompanies Act
Inflation accounting, Goodwill
accounting, SOX audit, Energy and
Environmental audit , strategic
assessment of c ost and managerial
performances, p rice fixation . Classroom
discussion
Understanding the
concepts and difference
between Cost Audit and
Management Audit.
To understand Inflation
accounting, Goodwill
accounting, SOX audit,
Energy and Environmental
audit
Note: Topics on Activity Based Costing, Life -Cycle Costing, Target costing and Environmental costing are to be discussed
at a higher level with more focus on applications since the basics of these topics have been covered in ‘ Cost and
Management Accounting ’ in Semester -II.
Text Books
1 Vijay Govindarajan , Strategic Cost Management.
2 Horngren and Datar , Cost Management
Reference Books
1 Roert S. Kaplan and Anthony A Atkinson , Advanced Management Accounting
2 Bolcher Chen/Lin , Cost Management : A strategic Emphasis
3 Girish Jakhotiya ¸Strategic Financial Management
Assessment
Internal 40%
Semester End 60%
Semester : III –Elective
Title of the Subject / Course : Commodities Markets
Course Code :
Credits : 4 Duration in Hrs. : 40
Learning Objectives
1 To gain the knowledge of emergence of commodities markets and understand its
future.
2 To understand the dynamics of world commodities markets .
3 To unde rstand the ecosystem of Indian c ommodities markets .
4 To acquaint learners with the trading, cleari ng and settlement mechanism in
commodities markets .
Prerequisites if any
Connection with subjects in the
current or Future courses Derivatives Markets and Financial Markets &
Institutions
Module
Sr.
No Content Activity Learning outcomes
1 Introduction to Commodity Markets
History of c ommodities markets, physical
commodity markets in India (s pot and
forward), and commodity futures markets
in India, f uture prospects of Indian
commodity m arkets . Classroom
discussion Understanding e mergence of
commodities m arkets and its
future
2 International Commodity Markets
Dynamics of global commodity m arkets,
international c ommodity exchanges . Classroom
discussion Understanding d ynamics of
world commodities markets
3 Regulatory Framework of Indian
Commodities Markets
Role of Government & o ther agencies in
strengthening commodities m arkets,
regulations relating to commodities
markets, Forward Contracts Regulation
Act, 1952 (FCRA), Forward Market
Commission (FMC), Securities Contract
Regulation Act, 1956 (SCRA), SEBI,
Agricultural Produce Market Commission
Act (APMC), Essential Commodities Act,
1955 (ECA), Prevention of Black -
marketing of supplies of Essential
Commodities Act, 1980 (PBMSECA),
Central Warehousing Corporation Act,
1962 (CWCA), Agricultural Produce
Grading and Marking Act, 1937
(APGMA), Standard Weights and
Measures Act, 1956 (SWMA) . Classroom
discussion
Understanding e cosystem of
Indian c ommodit ies m arkets
Sr.
No Content Activity Learning outcomes
4 Trading on Indian Commodities
Exchanges
Commodity futures trading on Indian
exchanges, trading on Indian c ommodity
specific regional e xchanges, trading on
national level d emutualized commodity
derivatives exchanges in India, t rading on
national l evel demutualized commodity
spot e xchanges in India . Classroom
discussion
Understanding t rading,
clearing and settlement
mechanism
5 Commodities Futures Pricing
Contango and backwardation, futures of
perishable goods, r isk free arbitrage, c ost
of carry. Live
market
prices and
discussion Understanding the arithmetic
behind commodity
derivative prices
6 Currency and Commodities Arbitrage
Arbitrage among international prices of
precious metals. Classroom
discussion Understanding global
demand and supply for
commodities
7 Commodities Options
Call, p ut, option strategies, synthetic
options, i mplied volatility . Classroom
discussion Understanding op tions and
its use in strategies
8 Risk Management and Hedging with
Options
Covered call and protective put strategies.
option Greeks . Classroom
discussion Understanding Excel based
scenari o analysis and risk
management
9 Information and Linkages
Role of information in commodity
markets, linkages between equity m arkets
and commodity markets, commodity
market s cams . Classroom
discussion Interdependence of equi ty,
commodity and forex
markets
Text Books
1 S P Das, Commodities Markets .
2 Gala , Guide to Indian commodity markets .
3 Bhambwani , A traders guide to Indian commodities market .
Reference Books
1 Neeraj Mahajan & Kavaljit Singh, A beginner’s guide to Indian commodity futures
markets
Assessment
Internal 40%
Semester End 60%
Semester : III –Elective
Title of the Subject / Course : Mutual Fund
Course Code :
Credits : 4 Duration in Hrs. : 40
Learning Objective
1. To get complete understanding of mutual fund i ndustry .
2. Students should understand how mutual funds are marketed and how the schemes are
to be evaluated .
3. Students should get oriented to the legalities, accounting, valuation and taxation
aspects underlying mutual funds and their distribution .
Prerequisites if any Financial Management
Connection with sub jects in the
current or Future courses Financial M arkets and institutions, Wealth
Management .
Module
Sr.
No. Content Activity Learning outcomes
1 Introduction
Investment avenues, c oncept and role of
mutual fund, c omparison of mutual fund
with e quity and bond instruments and
history of MF in India . Lecture
and
classroom
discussion Understanding the concepts of
investing in mutual fund
2 Different types of funds
Scheme selection, expense ratio , income
ratio, portfolio turnover rate and
transaction costs . Lecture ,
exercises
and
assignment Ability to select mutual fund
schemes
3 Structure and key constituents of
mutual fund
Sponsor, trustees, AMC, c ustodians,
depositories and d istributors . Lecture
and
classroom
discussion Understanding the MF Industry
and the players
4 Legal and regulatory framework
AMFI, RBI and Companies Act . Lecture
and
classroom
discussion Understanding the regulatory
framework
5 Net Asset Value
Calculation of NAV, accounting,
valuation and t ax implications . Lecture,
Exercises
Ability to calculate NAV
6 Financial planning
Overview of financial plan, financial
planning strategies, asset allocation and
wealth managemen t. Lecture and
And
Exercises Ability to make financial plan
and maximize the wealth of
investors
7 Marketing of units
Selecting the right investment products
for in vestors, fund distribution and
channel management practices . Lecture
and
classroom
discussion Ability to market the financial
products
Sr.
No. Content Activity Learning outcomes
8 Portfolio management
Risk & return trade off and r isk adjusted
returns . Lecture
and
classroom
discussion Understanding the risk and
return theory and creating a
portfolio
9 Measuring fund performance
Benchmarking and quantitative measures
used for analysis . Lecture and
Exercises
Using quantitative tools to
measure the performance of
mutual fund
10 Protection of investors
RTI, c ustomer grievances. Lecture
and
classroom
discussion Understanding the investors’
rights
Text Books
1. Sundar Sankaran , Indian Mutual Funds Handbook .
2. Rutherford Ronald K ., The Complete Guide to Managin g a Portfolio of Mutual
Funds .
Reference Books
1 Sen, Joydeep , Mutual Funds in India: Vehicl e for Fixed Income Investments .
2 NCFM AMFI Book
Assessment
Internal 40 %
Semester end 60%
Semester : III Elective
Title of the Subject /
Course : Financial Modelling
Course Code :
Credits : 4 Duration in Hrs. : 40
Learning Objective
1 To develop excel proficiency .
2 To learn how to develop models in various areas of finance .
Prerequisites if any Financial Management
Connection with subjects
in the current or Future
courses Corporate Valuation, Mergers and Acquisitions and
Investment Banking.
Module
Sr.
No. Content Activity Learning outcomes
1 Introduction to Financial
Modelling.
Introduction to financial modes -
static vs dynamic m odels, need and
applications.
Excel Proficiency
Formatting of excel sheets, use of
excel f ormulae function, data filter
and sort, charts and graphs, table
formula and scenario building,
lookups, pivot tables . Classroom
session and
computer lab
session To understand the concept
and methodology of
financial modelling and
to strengthen concepts of
Excel to be used in
modelling
2 Combining the Tool s and Theory
into the model
Define and structure the problem,
define the input and output
variables of the model, decide users
of the model , understand the
financial and mathematical aspects
of the model, design the model,
create the Spread sheet, test the
model, protect the model, document
the model, maintain the model . Classroom
Session with lab
session To unde rstand the basic
tools of financial m odelling
3 Financial Feasibility Model from
Start to Finish
Inputs - assumptions, intermediate
statements, capital expenditure
statement, sources of finance and
debt servicing, production, income
and expense statements, working Lecture with lab
session To understand the practical
applications of basic
financial functions
Sr.
No. Content Activity Learning outcomes
capital statements, depreciation
schedule, loan amortization .
Outputs - profit and loss stateme nt,
balance sheet, cash flow, key ratios,
project IRR and equity IRR ,
payback, sensitivity analysis,
summary of key results to top
management .
4 Project Finance Modelling
Introduction, requirements,
advantages
risks - analysis and mitigation,
financial model, inputs, sensitivity
and cost of capital, construction,
borrowing and output, preparing
projected financial statements
including cash flow, evaluating a
proje cts debt capacity and cash flow
waterfall, measuring expected rates
of return, sensitivity analysis . Lecture with lab
session Learn the different aspects
and nuances required for
project a ssessment,
planning and funding
5 Equity Research Modelling
Prepare an income statement,
balance sheet, cash flow statement,
geographic revenue sheet, segment
revenue sheet, cost statement, debt
sheet, analyze revenue drivers
forecast geographic revenues,
segment revenues, geographic
revenues, cost statement, debt,
income statement, balance sheet,
cash flow statement.
performa adjustments, income
statement -compute margins,
balance sheet -compute ratios
cash flow statement projection,
valuation – discounted cash flow
method (DCF ), valuation –relative
valuation (football field chart)
Valuation – assumptions for
valuation model, prepare valuation
model, prepare presentation sheets . Lecture with lab
session To understand application
of Excel in equity research
modelling
6 Report writing
Initiating coverage , result update
reports, events and other reports,
industry report . Lecture with lab
session To learn report writing
skills
7 Portfolio Optimization and Risk
Develop model based on two assets
portfolio, Lecture with lab
session To understand complex
portfolio allocation
situations and the
Sr.
No. Content Activity Learning outcomes
develop model based on more than
two assets ( n assets) portfolio,
variance covariance matrix, creating
efficient frontier for asset allocation,
using solver to find minimum
variance portfolio and
optimal(market portfolio) in n asset
case, CML model, ca lculation of
beta based on data gathered from
any stock exchange . importance of
diversifications understand
BETA and its calculation
based on real data
8 Visual Basic E nvironment (VBE)
Understanding the basics of macros,
recording of macros . Lab Sessions To understand how VBE
can be used to enhance the
power of Excel
Text Books
1 C. Sengupta, Financial Modelling using Excel and VBA
2 Alastair L. Day, Mastering Financial Modelling in Microsoft Excel
3 Simon Beninga, Financial Modelling
Reference Books
1 Alistair L. Day, Mastering Risk Modelling .
2 Dr. Manu Sharma, Mergers and Acquisitions and Corporate Valuation - An Excel
Based Approach .
3 John D. Finnerty , Project Financing - Asset based financial Engineering .
Assessment
Internal 40 %
Semester end 60%
Semester : III Elective
Title of the Subject /
Course : International Finance
Course Code :
Credits : 4 Duration in Hrs. : 40
Learning Objective
1 To understand the dynamics underlying the global economic environment, trade
policies and barriers, cross -border flows of capital, risk profile of international
investors, ways of managing risk emanating from newer and unchartered sou rces of
risk and changing trade -off between desired return and risk with special reference to
the Indian economy, the US economy and the Euro -zone.
2 To learn the concepts and terminol ogy related to fundamentals of international finance,
foreign exchange markets and arithmetic, currency and interest rate swaps, exchange
rate regimes, interest rate and purchasing power parity, balance of payments, historical
perspective on exchange rates, gold standard, Bretton W oods s ystem, fixed and
fluctuating rate regimes, euro currency markets, international equity markets and
international debt markets.
3 To understand the regulatory framework for financing international operations
Prerequisites if any Financial Management
Connection with subjects
in the current or Future
courses Derivatives and Risk Management, International Business
and Financial Regulations.
Module
Sr
No Content Activity Learning outcomes
1 Fundamentals of International
Finance
Introduction to international finance,
balance of payment
current account, capital account and
reserve account, determinants of demand
for and supply of currency, exchange rate
and factors affecting exchange rate,
current account deficit, balance of trade
and their implic ations on exchange rates. Classroom
session and
classroom
discussion To understand the basic
concept s related to
international f inance
2 International Economics
Globalization, socialism and
communism, protected economies,
international grants , IMF . Classroom
session To understand
international economics
3 International Monetary System Inputs
Introduction, Barter System, Bimetallism
and Classical Gold Standard, Bretton
Wood System, SDRs and Smithsonian
agreements, Fixed and Floating Rate
System , European Monetary System Lecture with
lab session To understand the
International Monetary
System
Sr
No Content Activity Learning outcomes
4 Foreign Exchange Markets
Exchange rate quotations, direct and
indirect rates, cross currency rates,
vehicle currency , spreads and calculation
of cross rates , settlements – cash, tom,
spot and forward. , arbitrage, speculation
and trading, interest rate parity and
purchasing power parity , covered interest
rate parity in arbitrage, borrowing and
investment decisions , calculation of
forward rates through use of forward
schedules, annualized forward margin,
calculation of swap points. Lecture with
classroom
discussions . Understanding of the
foreign exchange market
5 Euro Currency Markets
Origin and reasons for growth of Euro
currency markets, their characteristics
and components, Euro currency deposits,
loans, bonds and notes, Off shore
banking, tax havens.
Lecture with
classroom
discussions . To understand Euro
currency m arket
6 International Equity Markets:
Global depository receipts and A merican
depository receipts , foreign currency
convertible bonds, foreign direct
investments and foreign portfolio
investments, participatory notes .
Lecture with
classroom
discussions . To understand
international e quity
market
7 International Debt Markets
Introd uction, international bond markets
features of foreign bonds, features of
euro bonds, risks in international bonds .
Lecture with
classroom
discussions . To understand
international d ebt
market
8 Currency Forward and Futures
Forward and future contracts, non-
deliverable forwards, currency futures
terminologies, pricing currency futures,
hedging, speculation and arbitrage with
forwards and futures.
Lecture with
classroom
discussions . To understand currency,
forwards and f utures
9 Currency Options
Introduction, option terminologies,
options pay -offs, hedging with currency
options, range forward, zero cost collar,
participating forward, barrier options,
asian options
innovation in options . Lecture with
classroom
discussions . To understand currency
options
Sr
No Content Activity Learning outcomes
10 Swaps
Interest Rate Swaps and currency swap . Lecture with
classroom
discussions. To understand swaps
11 Capital Budgeting for International
Project Investment Decisions
Calculation of DCF, Project IRR, NPV
and pay -back period, impact of transfer
pricing. Lecture with
classroom
discussions. To understand capital
budgeting appraisal
techniques in
international project
investments
12 Risk Management
Management of risk in international
trade/ business operations. Lecture with
classroom
discussions. To understand risk
involved in global trade.
Text Books
1 Jeff Madura , International Financial Management
2 Siddaiah , International Financial Management: An Analytic Framework.
Reference Books
1 Prakas h G Apte , International Finance: A Business Perspective.
2 Moosa , International Finance: An Analytic A pproach.
Assessment
Internal 40 %
Semester end 60%
Semester : IV – Elective
Title of the Subject /
Course : Commercial Banking
Course Code :
Credits : 4 Duration in
Hrs. : 40
Learning Objective
1. To understand the concepts and fundamentals of Commercial Banking,
2. To understand the Structure and growth of banking and var ious services rendered through
commercial b anks.
Prerequisites if any Financial Management and Financial Markets and
Institutions, Investment Banking and BSFI .
Connections with Subjects in the current or
future courses
Sr.No. Content Activity Learning Outcome
1. Introduction to Commercial Banking
Banking structure, growth/history of
Indian banking, banking sector reforms. Lecture
and
discussion Knowledge and understanding of
the history of Indian banking,
banking s ector reforms and
related areas
2. Banking Operations
Retail liabilities, retails assets, KYC,
ALM and preventive vigilance . Lecture
and
discussion Understand basic schemes of
deposit and credit, dangers of
money laundering and use fulness
of preventive vigilance
3. Banking products
Fund based and fee based , term
loan/working c apital, appraisal process. Lecture
and
discussion Understand types of credits - term
loan and working capital and ho w
to appraise a credit proposal
4. Legal Aspects of Banking
Negotiable Instrument Act, Banking
Regulation Act and RBI circulars. Lecture
and
discussion To understand important banking
laws
5. Rural Banking
India's agrarian sector and banking ,
regional rural banks , priority sector and
micro -finance differentiated banks,
financial inclusion . Lecture
and
discussion Understand measures taken
towards fi nancing priority sector
schemes
6. Study of Bank financial statement
Componen ts of Balance Sheet and
Profit and Loss Statement , important
ratios of bank performance - CAMEL
framework , composition of items
contributing to net profit. Lectu re
and
discussion Understand how to evaluate a
bank's performance
7. IRAC Norms / NPA Management
Reasons, impact on banking Lecture
and Understand intricacies of asset
quality deteriorat ion and impact
performance and economy, measures
taken to minimize NPA. discussion on banks
8. Risk Management in Banks
Credit, market and operational risks . Lecture
and
discussion To know the various risks in
banking operations a nd tools of
management of risks
9. Capital Adequacy Norms
Importance of capital for b anks, Basel
I/II/III and CAR . Lecture
and
discussion To be aware of significance of
capital adequacy regulation and
impact on banks
10. Treasury
Role and functions of integrated
treasury . Lecture
and
discussion Understand foreign exchange and
money market operations .
11. Asset Liability Management
Interest spread , NIM. Lecture
and
discussion To understand importance of
ALM and its impact on
profitability
12. Regulatory Role of RBI
Functions of RBI, role of monetary
policy, prudential norms . Lecture
and
discussion To know the role and functions of
Central Banks in supervision and
control of commercial b anks
13. Retail banking products
Housing loan, personal loan, automobile
loan, education loan. Lecture
and
discussion To understand various banking
products of retail banks
Text Books
1 Indian Institute of Bank Management , Advanced Bank Management.
2 Vijayraghawan I yengar, Introduction to Banking .
3 Raghu Palat , Retail Banking .
Reference books
1 Bharati V Pathak , The Indian Financial System.
2 Shri. S K Das, Tits Bits of General Banking.
3 Shri. S K Das , Tits Bits of General Advances and Financial Services.
4 Sukhvinder Mishra , Banking Law and Practice.
5 Indian Institute of Banking and Finance , Legal aspects of Banking Operations.
Assessment
Internal 40 %
Semester end 60%
Semester : IV- Elective
Title of the Subject /
course : Business Analytics
Course Code :
Credits : 4 Duration : 40
Learning Objectives
1 To gain understanding of relevant statistical tools applicable for Business Analytics .
2 To learn data mining techniques using Excel and R .
3 To evaluate various models of Business Analytics .
Prerequisites if any Knowledge of Statistics and MS Excel
Connection with subjects in the current or
Future courses Financial Modelling
Sr.No. Content Activity Learning outcomes
1 Introduction to Analytics
Meaning, a pplicatio n areas of business
analytics, techniques of analytics . Classroom
discussion Basic understanding of
business a nalytics
2 Statistics for Business Analytics
Central tendencies and dispersion,
central, limit theorem, sampling
distribution, hypothesis testing, simple
linear regression, categorical data
analysis, analysis of variance
(ANOVA ), non -parametric tests . Discussion and
practical using
software Ability to apply various
statistical tools and
techniques in the
process of business
analytics
3 Advanced Excel Proficiency
Describing Numeric Data, Pivot Table
Analysis, Linear Regression,
Comparing Two Sample Vari ances,
Comparing Two Sample Means, Pair T
Test, One Way ANOVA, Two Way
ANOVA, Generating Random
Numbers, Rank and Percentile,
Histogram Procedure, Exponential
Smoothing and Moving Average,
Sampling, Covariance and Correlation,
Goal Seek and Solver . Discussion and
practical on MS
excel Use of advanced Excel
functions
4 Understanding R
Using R Studio, w orking with data in R,
R procedures . Discussion and
practical cases
on R To understand u se of R
5 Data Mining using Decision Tree
Introduction to decision trees, model
design and data audit, demo of decision
tree development, algorithm behind
decision tree and other decision tree . Discussion and
practical using
software
Data mining techniques
using R
6 Data Mining using clustering in R Discussion and Data mining t echniques
Understanding cluster analysis using R ,
clustering as strategy , hierarchical
clustering , non-hierarchical clustering -
K means clustering , variants of
hierarchical clustering, different
distance and linkage functions . practical using
R software using R
7 Time Series Forecasting
Time series vs causal models moving
averages, exponential smoothing, trend,
seasonality, cyclicity causal modelling
using linear regression forecast
accuracy . Discussion and
practical using
software Data mining t echniques
using R
8 Predictive Modelling – Logistic
Regression using R
Data import and sanity check,
development and validation, important
categorical variable selection, important
numeric variable selection, indicator
variable creat ion, stepwise regression,
dealing with multicollinearity, logistic
regression score and probability, KS
calculation, coefficient stability check,
iterate for final model . Discussion and
practical using
R Software Evaluation of m odels
9 Overview of Big Data and Hadoop
Big data and H adoop and concept,
application , cloud computing,
generators of big -data. Classroom
discussion Understand tools of
business a nalytics
10 Data Analysis and Applications
Credit risk analytics, fraud risk
analytics, financial services marketing
analytics . Classroom
discussion Ability t o apply
business analytic tools
Text Books
1 Laursen & Thorlund, Business analytics for managers .
2 Balram Krishnan , Business analytics: concepts and theories .
3 R N Prasad and Seema Acharya , Fun damentals of business analytics.
Reference Books
1 Thomas W Miller , Modelling techniques in predictive analytics
2 Lander ,R for everyone: advanced analytics and graphics
3 Evans ,Business analytics
Assessment
Internal 40 %
Semester end 60%
Semester : IV – Elective
Title of the Subject /
course : Venture Capital and Private Equity
Course Code :
Credits : 4 Duration in
Hrs. : 40
Learning Objectives
1 To develop genera l understanding of the v enture capital and private e quity i ndustry
globally and the various players involved.
2 Provide an understanding of the private e quity investment process starting from fund
raising to exiting .
3 Develop analytical valuation and deal structuring techniques used in venture capital
and buyouts.
4 To prepare students for future j obs in VCPE and related industries .
Prerequisites if any Financial Management
Connection with subjects in the current or Future
courses Project and Infra Finance, Mergers
and Acquisitions and Investment
Banking .
Sr.
No. Content Activity Learning outcomes
1 Introduction and Overview of Venture
Capital and Private Equity.
Overview and history of venture capital
industry ,
evolution of private equity industry and
venture capital industry , how to choose an d
approach a venture capitalist, structure and
terms of venture capital and private equity
firms. Classroom
discussions Understanding of
private equity process
2 Process of Venture Capital and Private
Equity Funding
Venture capital cycle and private equity
process . Classroom
discussions
and
explanation Understanding how
corporates invest in a
new private equity
3 Investment Selection, Fund Raising
Challenges
Sources of capital , alternative forms of fund
raising and fundraising process and fallacies . Numerical
solving and
classroom
discussions Awareness of the
current investing
patterns, problems and
issues faced by
industries and PE
investors
4 Valuation Methods and Techniques
Deal valuation and deal terms . Numerical
and
classroom
discussions Understand financial
valuation methods and
strategies and the
impact of dilution
5 Structuring Term Sheets
Environmental factors surrounding term
sheets , selected critical e lements in venture
term sheets . Classroom
discussions
and
explanation Integrating the
valuation with term
sheet
6 Document and Typical Investment
Conditions
Due diligence procedures . Classroom
discussion Understanding
documents and critical
pointers to due
diligence
7 Exit Strategies for Multipl e Stakeholders
Consider l iquidity events such as IPO,
mergers,
later stage financing, including mezzanine
financing and buy -outs. Classroom
discussion
and
explanation Understanding
strategies made to
negotiate and exit the
fund
8 Regulation of PE Funds
SEBI Alternative Investment Funds (AIF)
Regulations . Classroom
discussion
and
explanation Understanding PE
funds regulation
9 Tax Aspect of PE Investment
Section 10(23FB) of Income Tax Act, 1961
Section 10(47) of Income Tax Act, 1961
Income types, Securi ties Transaction Tax,
Dividend Distribution Tax, STCG, LTCG,
Taxation of Non Residents. Classroom
discussion
and
explanation Overview of t axation
aspects while choosing
PE as an investment
alternative
10 Private Equity Investments in Developing
Markets
Classroom
discussion To know the trends of
the PE funding in the
developing economies
11 Private Equity, Corporate Governance and
Ethics
Board m embers duty to shareholders ,
composition and roles of the board of directors
in the private company . Classroom
discussion Importance of ethics
and value system
Text Book
1 T Satyanarayan Chary , Venture Capital concepts & Applications
2 Vandana Pawar , Venture Capital Funding Global And Indian Experiences.
3 Stephen Bloomfield , Venture Capital Funding
Reference Book
1 Josh Lerner , Felda Hardymon and Ann Leamon , Venture Capital and Private
Equity: A Casebook.
2 Robert Finkel , The Masters of Private Equity and Venture Capital.
3 Joseph. W. Bartlett , Fundamentals of Venture Capital
Assessment
Internal 40 %
Semester end 60%
Programme - Masters in Management Studies
Semester - III
SYSTEM (CORE)
Semester : III-Core
Title of the Subject /
course : Database Management System & Data Warehousing
Course Code :
Credits : 4 Duration : 40
Learning Objectives
1 To understand the introduction, Meaning and Definition of Database, Database
Environment
2 To understand the Data Models : The importance of data models, Basic building
3 Understand applications of Database Management System(DBMS) & RDBMS
4 To understand the Object -Relational Database Management System(ORDBMS)
5 Overview of Structured Query Language and application DBMS to business
Prerequisites if any Basic understanding of Database Management System
Connections with Subjects in the
current or Future courses Will connect conceptual framework to Database
Management System, RDBMS, Data Models,
OODBM, SQL and its application to business.
Module
Content Activity Learning
outcomes
1 Introduction to Databases
Introduction, Meaning and Definition of
Database, Database Environment, Working of a
Simple Centralized Database System, Tradition
al File Systems vs. Modern Database
Management Systems, Properties of Database,
Types of Database Users, Advantages of using
DBMS Lecture Understanding the
basic DBMS
concepts
2 Data Models: The importance of data models,
Basic building blocks, Business rules, The
evolution of data models Hierarchical, Network,
Relational, Entity -Relationship model: entity and
entity sets, relationship, constraints, E -R
diagrams and issues. Lecture &
cases Gaining an insight
on various Data
Models applied
3 Database Management System(DBMS) Basic
concepts : data, information, metadata, definition
of DBMS, Components, entities, attribute s
,relationships, Data dependency Keys : Super
key, Candidate key, Primary key, Alternate key,
Foreign key Integrity Constraints: Entity
Integrity, Referential Integrity ,DBMS three
level( Logical, Conceptual, Physical)
Advantages and disadvantages of DB MS,
Database system environment and utilities Lecture Understand the
concept of Primary
Key and Foreign
Key w.r.t DBMS
Architecture
Content Activity Learning
outcomes
Client/Server Architecture : two and three tier
architecture
4 Distributed Databases: Introduction to
Distributed DBMS Concepts, Client -Server
Model, Data Fragmentation, Replication, and
Allocation Techniques for Distributed Database
Design Lecture and
cases Knowing about the
Distributed
Databases
5 Relational Database Management System
(RDBMS): Definition, Meaning, and
Introduction, Merits and demerits, Relational
Database design: features of good relational
database design, atomic Domain and
Normalization (1NF, 2NF, 3NF, BCNF). Lecture and
cases Understanding the
concepts of
RDBMS and
Normalization
Process
6 Object -Relational Database Management
System(ORDBMS): Introduction, Basics of
Object Oriented Design (OOD), Characteristics -
Advantages -Object oriented development -
Objects and Object classes -Object Oriented data
Model, Object oriented databases, Object
Relational Database Management Systems Lecture &
Cases Understand the
OOD w.r.t
RDBMS and its
advantages
7 Structured Query Language:
SQL: Introduction, SQL, Multi table Queries,
Nested Queries or Sub queries, Multiple Row
Nested Queries, Data Manipulation Language,
The Create Table Statement Lecture &
Cases Application of
SQL in DBMS
8 Security and integrity: Introduction, Security and
Integrity Violations, Authorization, Granting of
Privileges, Security Specification in SQL
Lecture &
Cases Gaining an insight
on Database
Security and User
Rights
9 Datawarehousing, Multidimensional Data
Models, Data Warehouse Architecture, ROLAP,
MOLAP, HOLAP, OLAP and OLTP Lecture &
Cases Understand the
Concept of Data
Warehousing
10 Data Mining, Data Preprocessing, Data Marts,
Cluster Analysis, Decision Making. Lecture &
Cases Understand the
Concept of Data
Mining and
processing
Text books
1 Rob, Coronel, “Database Systems”, Seventh Edition, Cengage Learning.
2 Database management system by Navate
3 Database management by E.F Codd
4 Database Management Systems by Raghu Ramakrishnan
5 Introduction to Database Management Systems by Kahate
Reference books
1 Database System and Concepts by A Silberschatz, H Korth, S Sudarshan, McGraw -
Hill
2 Database Management Systems by P.S.Gill
3 Database System Concepts by Silberschatz
4 Database Management Systems by Bipin Desai
5 Principles of Database Systems by J.D.Ullman
Assessment
Internal 40%
Semester
end 60%
Semester : III-Core
Title of the Subject /
course : Enterprise Management Systems (EMS)
Course Code :
Credits : 4 Duration : 40
Learning Objectives
1 To understand the Enterprise Resource Planning (ERP) - Meaning and Concept of ERP,
Functional view of business processes and how they are integrated using an ERP, Merits
and Demerits of ERP
2 To understand the Enterprise Content Management – Role of content management
3 To understand the applications areas of ERP, in various industry verticals and
business
4 To understandEnterprise Portals – Concept of an enterprise portal
5 To understand the Enterprise Application Integration - Challenges in in tegrating
Prerequisites if any Basic understanding of operations, framework of
Enterprise Resource Planning (ERP)
Connections with Subjects in
the current or Future courses Will connect conceptual framework to the Enterprise
Resource Planning (ERP) - Meaning and Concept of ERP,
Functional view of business processes and how they are
integrated using an ERP, Merits and Demerits of ERP
Module
S
No Content Activity Learning outcomes
1 Enterprise Management Systems – the
Components – what is an Enterprise and
its dynamics – how does it work. What
subsystems are required to make it
responsive and successful? How does IT
play a part? Understanding Business IT.
Lecture and
Caselets Unders tand the role of
Enterprise Management
Systems in Business
2 Applications areas of an Enterprise viz.
ERP, across various industry verticals and
businesses such as BFSI, Retail, Telecom,
Healthcare, across manufacturing and/or
Marketing organizations, Government
bodies etc... Lecture Gaining an insight on
Applications of EMS in
various industry
verticals
3 Enterprise Content Management – role of
content management –
New Organization and Startup the
challenges and Role of IT and systems
Building Cashle ss and Process oriented
organizations Lecture Gain an insight on role
of content management,
challenges w.r.t
building cashless
organizations
S
No Content Activity Learning outcomes
4 Enterprise Portals – Concept of an
enterprise portal, benefits to an
organization, Technologies available for
building such portals. Lecture
Caselets Understand the concept
of Enterprise Portal and
related Technologies
5 Enterprise Application Integration -
Challenges in integrating various
enterprise applications. Mod ern
technologies for application integration. Lecture and
Enterprise
cases Identifying and solving
the challenges in
integrating various
enterprise applications
6 Application Areas of ERP in SCM, and
CRM,
Supply Chain Management(SCM) – Need
for Supply chain integration, Application
overview of supply chain solution,
advanced SCM and ERP integration Lecture &
Cases Understanding the
applications of ERP in
SCM and logistics
Management
7 Case Studies and Presentations – Case
study to cover full enterprise layer with
SCM, CRM and ERP combined with E -
enabled organisation Group
Discussion
and
Individual
assignments
Text books
1 Enterprise Resource Planning by Alexis Leon
2 Integrated Business Processes with Enterprise Systems by Simha Magal published
by Wiley
3 Enterprise Systems for Management by Luvai Motiwalla and Thompson, published
by Pearson
4 Enterprise Resource Planning by Mary Sumner published by Prentice Hall India
5 Enterprise Resource Planning by Makkar
Reference books
1 Demos/Screen Shots of ERP Software such as SAP, CRM and SCM products
2 ERP Demystified by Alexis Leon
3 Enterprise Resource Planning Systems by Daniel O’Leary
4 ERP Systems by Batra and Srivastava
5 Work -study by ILO
Assessment Internal 40%
Semester end 60%
Semester : III-Core
Title of the Subject /
course : Big Data and Business Analytics
Course Code :
Credits : 4 Duration : 40
Learning Objectives
1 To understand the Introduction to Big Data and Business Analytics and its
applications
2 To understand the Business Analytics Cycle Introduction, Analytical Tools &
Methods
3 To understand Data Mining & decision Making concepts, Predictive Analysis,
Forecasting Optimization, Simulation, and Business Metrics tc.
4 To understand the Data Driven Prediction Methods NLP, Regression, Correlation,
Cluster Analysis, Artificial Neural Networks, BI Tools & Applications
Prerequisites if any Basic understanding of operations, framework
Connections with Subjects in
the current or Future courses Will connect conceptual framework to BigData and
business Analytics.
Module
Sr.
No. Content Activity Learning outcomes
1 Introduction to Data Analytics
Need for Business Intelligence Data
Management, Data Visualization,
Data Warehousing, ETL Data
Processing Chain From Business
Intelligence to Business Analytics Lecture Understand the basic
concepts of Big Data and
Business Analytics
2 Business Analytic s Cycle
Introduction, Analytical Tools &
Methods, Integration Social
Analytics, Operational Analytics Big
Data Analytics, Hadoop, Informatics,
Cognos etc. Business application of
big data analytics
Lecture & cases Gain an insight on
analytical tools and
methods
3 Data Mining & decision Making
Predictive Analysis Forecasting
Optimization Simulation
Gamification.
Lecture Understand the
predictive analytics and
forecasting method w.r.t
business analytics
4 Business Metrics in Action Data
science in Startups Basics of
Problem -Solving Design Patterns in
Statistical Computing Excel for Data
Science. Lecture and
cases Gaining an insight on
Business metrics and
data science in statistical
computing
Sr.
No. Content Activity Learning outcomes
5 Data Driven Prediction Methods
NLP, Regression, Correlation,
Cluster Analysis, Artificial Neural
Networks, BI Tools &Applications. Lecture and
cases Understand Statistical
computing methods like
NLP, regression and
other BI tools
6 Case Studies and presentations Lecture & Cases
Text books
1 Big Data Big Analytics: Emerging Business Intelligence and Analytic Trends for Today's
Businesses by Michael Minelli
2 Big Data & Analytics by Chellappan and Acharya
3 Big Data Analytics with R & Hadoop by Vignesh Prajapati
4 Big Data Analytics Made Easy by Y Lakshmi Prasad
5 Data Science for Business by Foster Provost & Tom Fowcett
Reference books
1 Business Analytics: Data Analysis and Decision Making by S. Christian Albright
2 Big Data: Using Smart Big Data, Analytics and Metrics to Make Better Decisions and Improve
Performance by Bernard Marr
3 Data Science and Big Data Analytics by EMC Education Services
4 Analytics in a Big Data World by Bart Baesens
Assessment
Internal 40%
Semester end 60%
Semester : III-Core
Title of the Subject /
course : Knowledge Management
Course Code :
Credits : 4 Duration : 40
Learning Objectives
1 To understand the introduction to Meaning of data, information, knowledge
2 To Know the conceptual background and framework of KM
3 Understand the KM Foundations and Solutions KM Foundations
4 To know the Organizational Structure , Culture, Communities and KM practices,
Information Technology as an enabler .
Prerequisites if any Basic understanding of Knowledge Management
Connections with Subjects in the
current or Future courses Will connect conceptual framework to KM
Infrastructure , Organizational Structure , Organizational
Culture , Communities of Practice , Information
Technology enabler
Module
Content Activity Learning outcomes
1 Introduction to Knowledge Meaning of
data, information, knowledge and expertise
Meaning of epistemology, Types of
Knowledge - Subjective & Objective
views of knowledge, procedural Vs.
Declarative, tacit Vs. Explicit, generals.
Specific. Types of expertise – associational,
theoretical Characteristics of knowledge
– explicitness, teach ability, s pecificity
Reservoirs of knowledge Locations and
Intellectual Capital Lecture Understanding the KM
concepts, types of knowledge
and characteristics of
knowledge
2 Introduction to Knowledge Management
(KM) Meaning of KM, Relevance of KM in
today’s dynamic complex environment
Forces Driving KM Organizational issues in
KM Systems & their role Emergent KM
practices Factors influencing KM Future of
Knowledge Management Lecture
& cases Basic concepts of knowledge
management can be gained
3 KM Foundations and S olutions KM
Foundations: Infrastructure, Mechanisms,
Technologies KM Solutions and
components: Processes (Discovery,
Capture, Sharing, and
Applications)Knowledge Utilization
Process Lecture Km infrastructure, solutions
and various components
related to KM foundation can
also be well understood and
applied
Content Activity Learning outcomes
4 KM Infrastructure Organizational Structure
Organizational Culture Communities of
Practice Information Technology enabler
and Infrastructure Common Knowledge Lecture
and cases Understanding the KM
Structure, Organization
Culture and Role of IT in
facilitating the KM
implementation.
5 Organizational Impact of KM Dimensions
of KM Impact – People, Processes, Products
& Organizational Performance Factors
influencing impact – universalistic &
contingenc y view Leadership and
Assessment of KM Leadership , KM
Assessment of Knowledge Management
Solutions, Impacts Knowledge Workers
Barriers to KM and IT Dissemination Lecture
and cases Gain an Insight on KM
dimensions, barriers and
Performance factors w.r.t
KM
6 Case studies and Application Exercises on
KM processes Lecture
& Cases
Text books
1 Knowledge Management in Organizations by Donald Hislop, Oxford 2nd Edition.
2 Knowledge Management by Ganesh Natarajan and Sandhya Shekhar
3 Knowledge Management Systems Theory and Practice by Stuart Barnes (Ed.),
Thomson Learning.
4 Knowledge Management, Shelda Debowski, Wiley India Edition.
5 Knowledge Management in Theory and Practice, Kimiz Dalkir, Elsevier, Butterworth
Hinemann.
Reference books
1 Irma Becerra -Fernandez, Avelino Gonzalez, Rajiv Sabherwal (2004).
Knowledge Management Challenges, Solutions, and Technologies. Prentice Hall.
ISBN: 0-13-109931 -0.
2 Elias M. Awad, Hassan M. Ghaziri (2004). Knowledge Management. Prentice Hall.
ISBN: 0 -13-034820 -1.
3 Ian Watson (2002). Applying Knowledge Management: Techniques for Building
Corporate Memories. Morgan Kaufmann. ISBN: 1558607609.
4 Madanmohan Rao (2004). Knowledge Management Tools and Techniques:
Practitioners and Experts Evaluate KM Solutions. Butterworth -Heinemann. ISBN:
0750678186.
Assessment
Internal 40%
Semester end 60%
Semester : III-Core
Title of the Subject /
course : Software Engineering
Course Code :
Credits : 4 Duration : 40
Learning Objectives
1 To understand the in details software development process with issues / challenges
In analysis, design, implementation ,maintenance etc.
2 Ability to analyze, design, verify, validate, implement, apply and maintain software
systems.
3 To help students to develop skills that will enable to construct high q uality software
and reliability .
Prerequisites if any Basic understanding of software Engineering
Connections with Subjects in the
current or Future courses Will connect conceptual framework to software
engineering
Module
Content Activity Learning outcomes
1 Exposure to software development process –
Software Lifecycles such as Waterfall,
Spiral, Prototyping, Rational Unified
Process, Agile Methodologies – Various
phases in each lifecycle model, and the pros
and cons of these approaches to software
development Lecture Understanding the
software lifecycles and
methodologies
2 Analysis and Design of Information systems
•Assessing the Feasibility of a system
•Gathering detailed requirement
•Use of Structured methods such as Data
flow, Entity Relationship diagram s etc –
•Use of Object Analysis and Design
•Use Cases and visualization of the IT based
solution
•Design of Inputs , Outputs and other
interfaces Lecture &
cases Gain an insight on
analysis and designing of
information systems
Understand the use cases
and e -r diagrams for
process mapping
3 Documenting Software requirements -
various documents used at different stages of
software development process – User
Requirement Specifications Lecture Understand the SRS
designing and various
stages involved in
software development
4 Software Estimation – challenges in
Estimation of software – methods of
software estimation such as Line of Code,
Function Point, COCOMO, COCOMO II,
Use Case Point Method etc – Estimating a
Coding Task versus non -coding activities
such as Documentation etc Lecture and
cases Gain an insight on cost
estimation techniques for
software development
Content Activity Learning outcomes
5 Software Quality and Testing – Need for
testing, Quality assurance of software at each
phase in the lifecycle, Various types of tests
such as Black box v/s White box, Functional
test, code reviews , Stress tests, load tests etc
Use of Use Cases for functio nal testing,
Preparing Test Data and Test Cases,
overview of Automated methods for testing Lecture and
cases Understand the quality
assurance and system
testing w.r.t to software
development.
Learn to design the test
case, apply test case and
work on CASE tools
6 Review of Student Presentations on exercise
which requires them to analyse a business
process, requirements, documentation and
maintenance, Analysis and Conceptual
design of the system, estimation of the
software size Individual
Assignment
7 Case Studies and Presentations Group
Discussions
and
Workshops
Text books
1 Software Engineering - A Practioners’s Approach”, 7th Edition , Pressman
2 Analysis and Design of Information Systems, by James Senn, TMH
3 Raising Enterprise applications – A software engineering perspective by Pradhan,
Nanjappa & Nallasamy
4 Fundamentals of Software Engineering by Rajib Mall
5 Software Engineering by Ian Sommerville
Reference books
1 Structured systems analysis and design: concise study Ed 2, Kelkar SA. Published by
PHI Learning, 2009, ISBN 10: 812032451X / ISBN 13: 9788120324510
2 OOAD – 3rd Edition, Booch and others, Addison Wesseley
3 Beginning Software Engineering by Rod Stephens
4 Software Engineering by Waman Jawadekar,Tata McGraw Hill
Assessment
Internal 40%
Semester end 60%
Programme - Masters in Management Studies
Semester - III
SYSTEM (ELECTIVE)
Semester : III Elective
Title of the Subject / course : Cloud Computing & Virtualization
Course Code :
Credits : 4 Duration : 40
Learning Objectives
1 To understand the Enabling Technologies and Cloud Computing Models including
Infrastructure/Platform/Software
2 Understand the Cloud Operating System, Cloud Architectures including Federated
Clouds ,Scalability, Performance, Quality of Service, Data centers for Cloud Computing
3 Principles of Virtualization platforms, Security and Privacy issues in the Cloud,
Virtualization Techniques & Virtualization Technology
Prerequisites if any Basic understanding of Cloud Computing & Virtualization
Connections with
Subjects in the current or
Future courses Will connect conceptual framework to Enabling Technologies
and System Models for Cloud Computing , including benefits,
challenges, and risks, Applications areas of business
Module
Sr.
No. Content Activity Learning outcomes
1 Enabling Technologies and System
Models for Cloud Computing
Introduction to Cloud Computing
including benefits, challenges, and risks,
Applications areas of business Lecture Understand the basic concepts
of Cloud Computing
2 Cloud Computing Models including
Infrastructure/Platform/Software – as-a-
service, Public cloud, private cloud and
hybrid Lecture
& cases Gain an insight on Computing
Models like IAAS, PAAS &
SAAS
3 Cloud Operating System, Cloud
Architectures including Fe derated
Clouds Lecture Designing of Cloud
Architecture can be well
understood
4 Scalability, Performance, Quality of
Service, Data centers for Cloud
Computing Lecture
and cases Need for Data Centers,
Quality of Services etc. can be
identified
5 Principles of Virtualization platforms,
Security and Privacy issues in the Cloud,
Virtualization Techniques &
Virtualization Technology Lecture
and cases Virtualization Concepts can be
learnt and applied
6 VMWare ESX Memory Management,
Capacity Planning and Disaster
Recovery in Cloud Computing Lecture
& Cases Understand the memory
Management Capacity
Planning and Disaster
Recovery Techniques
7 Case Studies and presentations Lecture
& Cases
Text books
1 Cloud Computing: Fundamentals, Industry Approach and Trends by Rishabh Sharma
2 Cloud Computing First Steps: Cloud Computing for Beginners by Ravi Shankar and
Navin Sabharwal
3 Cloud Computing: SaaS, PaaS, IaaS , Virtualization, Business Models, Mobile,
Security by Kris Jamsa
4 Big Data Analytics with R and Hadoop by Vignesh Prajapati, 1st Edition, Shroff /
Packt Publications
Reference books
1 Cloud Computing Black Book by Kallakurchi, Houde, Shah
2 Cloud Computing: Principles and Paradigms by Rajkumar Buyya, Kames Broberg,
Andrzej Goscinski
3 Cloud Computing from Beginning to End by Ray Rafaels
4 Cloud Security and Privacy by Mather Tim
5 Hadoop in Action by Chuck Lam Dreamtech Press Publisher.
Assessment
Internal 40%
Semester end 60%
Semester : III Elective
Title of the Subject / course : Information System Security and Audit
Course Code :
Credits : 4 Duration : 40
Learning Objectives
1 To understand the Need for Information Security and Audit in an organization
Identifying Information Assets in an organization
2 To understand the framework of Concept of Systems Audit
3 Understand the System & Infrastructure Maintenance
4 To Know the insights of Security Administration & Operations’
5 To understand the Global & Indian perspective
Prerequisites if any Basic understanding of Information System Security and
Audit
Connections with Subjects in
the current or Future courses Will connect conceptual framework to significance, Need
for Information Security and Audit in an organization
Module
Sr.
No. Content Activity Learning
outcomes
1 The latest opportunities in Information Systems
Audit
Forensic accounting, Fraud prevention, Security in
Business Information, Business Analytics, E -
Commerce, Cloud computing, Big Data, Data
Analytics, Social Media, etc. Lecture Understand the
latest
Opportunities in
IT Audit
2 Need for establishing Control Framework for
information asset , Understanding Information Risk
Management and Control, Information Security
(CIA) Management (Tools and techniques) for
Safeguarding Business Information and related
assets.
General control – Preventive, Detective and
Corrective Controls,
Technological Controls - Application controls,
Database controls and network controls,
Administrative and Operational Controls – Physical,
Environmental and Logical Controls.
Importance of information security and audit Lecture &
cases Understand the
need for Control
Framework
Gain an insight on
Business
Information and
related assets
3 Concept of Information Systems and Security
Audit Practices
Information System Audit - Planning, Conducting
an audit, Reporting Audit findings, Audit Follow up.
Information System Audit Function – Scope of
Audit, Cycle Time, Audit Time and Cost
effectiveness, Competency of an Auditor, Role
responsibility and accountability of an IS Auditor,
Internal and External Systems Auditor.
Lecture Understand t he IS
Audit Practices
Sr.
No. Content Activity Learning
outcomes
4 Protection of Information / Application System
Review of business information / application flows
in the organization, inputs, process, validation and
output, modifications, authorizations, information
(data) and application maintenance, disposal, etc.
Review of database and data management systems
Review of Logical access, Physical and
Environmental controls that supports business
information / application system. Lecture
and cases Information
Protection and
Application
Systems can be
learnt and applied
5 Protection of Information / Application
Infrastructure
Network controls, Vulnerability Assessment and
Penetration Testing, etc.
Review of Logical access, Physical and
Environmental controls that supports business
information / application infrastructure. Lecture
and cases Information
Protection and
Application
Infrastructure w.r.t
networks can be
learnt and applied
6 Business Continuity Management ( A Corrective
Control as part of Contingency plan for Business IT)
Process - Dependencies – External and Internal,
Risk, Actions to address Risk, Performance
Measurement, Improvement in resilience
BC Infrastructure – Cold, Warm, Hot and
Reciprocal Sites, Safety and Security of Business
infrastructure, System and People
Practice – BCM Team, Roles, responsibilities and
authorities, Competencies, Awareness, Plans for
Business Continuity and Disaster Recovery,
Exercise and Testing, Management Reviews Lecture &
Cases Business
Continuity
planning and
implementation
can be learnt
7 Audit Tools and Certifications
Overview of COBIT 5 and its use by IS Auditors
Overview of ISMS ISO 27001:2013
Overview of BCMS ISO 22301:2012
Certified Information System Auditor (CISA)
Certified Information Security Manager (CISM)
Certified In Governance of Enterprise IT (CGEIT)
Certified in Risk & Information System Control
(CRISC)
Certified Information System Security Professional
(CISSP) Understand
Auditing Tools,
Career Option as
IS Auditor and
related
Certifications
8 Case Studies and Presentations
Text books
1 Information Systems Control and Audit – Ron Weber – Prentice Hall
2 Auditing in a computerized envir onment – Mohan Bhatia – Tata Mc Graw Hill
3 Information Security Principles and Practices – Mark Merkow and Jim Breithaupt –
Pearson Education
4 IT Security Governance by IT Governance Institute (ITGI) BS:7799/ISO/IEC:17799
5 Information Systems Audit and Assurance by D.P Dube
Reference books
1 Information Systems Control & Audit – A Complete Reference by Dinesh Madan
2 Analysis and Design of Information Systems – V. Rajaraman – Prentice Hall of India
Auditing - D.G–Prasuna – ICFAI Press
3 Understanding and conducting Information Systems Auditing by Hingarh and Ahmed,
Wiley Corporate F&A
4 IT Audit Control and Security by Robert Moeller, Wiley Corporate F&A
5 Contemporary A uditing – Kamal Gupta – Tata Mc Graw Hill
Assessment Internal 40%
Semester end 60%
Semester : III Elective
Title of the Subject / course : Data Mining and Business Intelligence
Course Code :
Credits : 4 Duration : 40
Learning Objectives
1 To understand the Introduction to Data Mining: Introduction, Definition of Data Mining,
Data mining parameters, How Data Mining works?,
2 To understand the framework of Classification on Data Mining system
3 Understand the Data Mining Techniques: Introduction, Statistical Perspective on Data
Mining, Statistics -need and algorithms.
4 Focus on Business Intelligence
5 To understand the Business Intelligence Essentials
Prerequisites if any Basic understanding of Data Mining and Business Intelligent
Connections with Subjects
in the current or Future
courses Will connect conceptual framework to Architecture of Data
Mining, Kinds of Data which can be mined, Functionalities of
Data Mining and business intelligent
Module
Content Activity Learning outcomes
1 Introduction to Data Mining: Introduction,
Definition of Data Mining, Data mining
parameters, How Data Mining works?,
Types of relationships, Architecture of Data
Mining, Kinds of Data which can be mined,
Functionalities of Data Mining, Lecture Understand the Data Mining
Concepts
2 Classification on Data Mining system,
Various risks in Data Mining, Advantages
and disadvantages of Data Mining, Ethical
issues in Data Mining, Analysis of Ethical
issues, Global issues Lecture
& cases Gain an insight on Ethical
issues related to Data
mining
3 Data Mining Techniques: Introduction,
Statistical Perspective on Data Mining,
Statistics -need and algorithms. Lecture Understand the application
of Data Mining Techniques
4 Business Intelligence an Introduction:
Introduction, Definition, History and
Evolution, Business Intelligence Segments,
Difference between Information and
Intelligence, Defining Business Intelligence
Value Chain, Factors of Business
Intelligence System, Re al time Business
Intelligence, Business Intelligence
Applications Lecture
and cases BI Concepts and
Background can be well
understood
5 Business Intelligence Essentials:
Introduction, Creating Business Intelligence
Environment, Business Intelligence
Land scape, Types of Business Intelligence,
Business Intelligence Platform, Dynamic Lecture
and cases Essentials for BI
Implementation can be
learnt
Content Activity Learning outcomes
roles in Business Intelligence, Roles of
Business Intelligence in Modern Business -
Challenges of BI
6 Business Intelligence Types: Introduction,
Multiplicity of Business Intelligence Tools,
Types of Business Intelligence Tools,
Modern Business Intelligence, the
Enterprise Business Intelligence,
Information Workers Lecture
& Cases Gaining an insight on BI
tools w.r.t Modern Business
Technology
7 Business Intelligence Life Cycle:
Introduction, Business Intelligence
Lifecycle, Enterprise Performance Life
Cycle (EPLC) Framework Elements, Life
Cycle Phases, Human Factors in BI
Implementation, BI Strategy ,Busi ness
Intelligence Issues and Challenges:
Introduction, Critical Challenges for
Business Intelligence success Lecture
& Cases Understand BI life cycle and
framework , issues and
implementation challenges
8 Application of Business Intelligent and
Data Mining for Business Lecture
& Cases Gain Insight on BI
Application and Data
Mining
9 Case Study and Application
Text books
1 Data Mining for Business Intelligence: Concepts, Techniques, and Applications in
Microsoft Office Excel with XLMiner”, G. Shmueli, N.R. Patel, P.C. Bruce, Wiley
India
2 Introduction to DATA MINING with CASE STIDIES BY G K GUPTA
3 Introduction to Data Mining by Tan, Kumar published by Pearson
4 Data Mining Concepts and Techniques by Vikram Pudi & Radha Krishna, Oxford
University Press
5 Business Intelligence: Data Mining and Optimization for Decision Making by Carlo
Vercellis
Reference books
1 Data Mining Concepts and Techniques by Han
2 Modern Data Warehousing, Mining and Visualization by George Marakas, Pearson
3 Data Mining – Principles and Applications by Kumar, Elsevier
4 Data Mining for Managers by Richard Boire, Palgrave Macmillan
5 Data Mining for Dummies by Meta Brown , John Wiley and Sons
Assessment
Internal 40%
Semester end 60%
Semester : III Elective
Title of the Subject / course : IT Consulting
Course Code :
Credits : 4 Duration : 40
Learning Objectives
1 To understand the Data warehousing Components –Building a Data warehouse
2 To understand the framework of The Structure of the Data Warehouse, Granularity
3 To understand the Normalization and denormal ization Triggering the Data Warehouse
Record
Prerequisites if any Basic understanding of Advances Database and Data
Warehousing
Connections with
Subjects in the current
or Future courses Will connect conceptual framework to Data warehousing
Componen ts –Building a Data warehouse , to connect to
applications of data warehousing
Module
Content Activity Learning outcomes
1 Introduction to Consulting, types of
Consulting, Professional Consulting,
Trends in Consulting Industry Lecture Gain insight on IT Consulting
Concepts
2 Discussion on Data Gathering
Methods, Contracting, Proposal
Writing, Data Handling & Analysis Lecture,
cases and
Class
research Understand various data
gathering methods and
contracting formalities
3 Introduction to IT Consulting, History
of IT/IS/ITES Consulting, Various IT
Services, IT Value Chain, Drivers of
Future Growth Lecture Understand the IT Value
Chain, Drivers for Future
Business Growth
4 Consulting roles and growth cycle of
the individual consultant
Consulting to CIO/CTO/CEO &
Boards, Various consulting services to
CEOs and Boards of Directors,
Understanding the diversity of
consulting roles ,Consulting to th e
Board: unique process issues and
transformation challenges Lecture and
cases Gain insight on Various
Consulting Services offered
and understanding the
consultants role
5 Consulting to Global Clients, Growth
in Global Consulting, 9 -Step
Framework for Ana lysis, Diverse
Issues in Global Consulting Lectures
and class
research Understand Global Consulting
Framework and Global
Challenges
6 Identifying and Deciding on
Alternatives for Action and
Measurement: Managing Consulting
Firms - The Knowledge Sharing
Problem, Consulting as a Profession -
Marketing and Selling of Consulting
Services - Strategic and Organization Proposal
writing and
Case study Learn to Identify alternatives
for action and measurement,
managing consulting firms
Content Activity Learning outcomes
Information Technology Co nsulting,
Client -consultant relationship, internal
vs. External, service Quality
Text books
1 High Value IT Consulting by Purba and Delaney published by McGraw -Hill
2 Million Dollar Consulting Proposals by Alan Weiss published by Wiley
3 IT Consulting Essentials – A Professional Handbook by Dave Faulise
4 The Art of IT Consulting by Biswo Samal
Reference books
1 The Nomadic Developer by Aaron Erickson published by Pearson Education
2 How to Star and Run IT Consultancy Business by Srikanth Merianda and Brandi
Marcene
3 The IT Consultant by Rick Freedman, John Wiley and Sons
4 Consulting – A Practitioners Perspective by Mohan Kancharla, Notion Press
Assessment
Internal 40%
Semester end 60%
Semester : III Elective
Title of the Subject / course : Digital Business
Course Code :
Credits : 4 Duration : 40
Learning Objectives
1 To understand the Introduction to Digital Business ,framework of Drivers of digital
business -, Mobile, Cloud Computing, Social media
2 To understand the E -Business - Meaning, Retailing in e - Business -products and
services, consumer behavior
3 Developing the Digital Business Support services - e-CRM, e -SCM, e -banking, ERP,
Mobile Computing
4 To know about -Building Digital business Applications and Infrastructure, IAAS,
SAAS, PAAS, Information Super Highway, Collaboration Tools
Prerequisites if any Basic understanding of digital business
Connections with
Subjects in the current or
Future courses Will connect conceptual framework to Background and
current status ,E -market places, structures, mechanisms,
economics , to know the d ifference between physical
economy and digital economy
Module
Content Activity Learning outcomes
1 Introduction to Digital Business
Introduction, Background and current status
,E-market places, structures, mechanisms,
economics and impacts Difference between
physical economy and digital economy Lecture Understand the
Concepts of Digital
Business
2 Drivers of digital business - Big Data &
Analytics, Mobile, Cloud Computing, Social
media, BYOD, and Internet of
Things(digitally intelligent
machines/services) Opportunities and
Challenges in Digital Business Lecture &
cases Gain insight on the
drivers of digital
business
3 Overview of E - Business
E-Business - Meaning, Retailing in
e- Business -products and services, consumer
behavior, market research and advertisement
B2B-E- Business -selling and buying in
private e -markets, public B2B exchanges and
suppor t services, e -supply chains,
Collaborative Commerce, mobile commerce
and pervasive computing Lecture Understand various e -
business models
4 Digital Business Support services - e-CRM,
e-SCM, e -banking, ERP as e –business
backbone, Mobile Computing Lecture
and cases E-Business Support
Services can be learnt
5 Understanding -Building Digital business
Applications and Infrastructure, IAAS,
SAAS, PAAS, Information Super Highway, Lecture
and cases Understand the Digital
Business Infrastruc ture
and Challenges
Content Activity Learning outcomes
Collaboration Tools
6 Managing E -Business -Managing
Knowledge, Management skills for e -
business, Launching a successful online
business and E - Business project, Legal,
Ethics and Societal impacts of E - Business ,
Managing Risks in e –business Security
Threats to e -business -Security Threats,
Encryption, Cryptography, Digital
Signatures, Digital Certificates, Lecture &
Cases Understand the Security,
ethics and societal
impact of digital
business
7 E-Business Strategy - E- Business Strategy
and Implementa tion, E Business strategy and
global E - Business, Economics and
Justification of
E-business ,Strategic formulation - Analysis
of Company’s Internal and external
environment, Selection of strategy, E -
business strategy into Action, challenges and
E-Transitio n Lecture &
Cases Gain an insight on
E-business strategy
formulation
8 Case Studies and presentations Lecture &
Cases
Text books
1 Digital Business Concepts and Strategy –Eloise Coupey, 2nd Edition –Pearson
2 Digital Business Discourse Erika Darics, April 2015, Palgrave Macmillan
3 Digital Business and E -Commerce Management, 6th edition –Dave Chaffey, August 2014
4 Digital Strategy – A guide to Digital Business Transformation by Alexander Rauser
5 Trend and Challenges in Digital Business Innovation –Authors –Vinocenzo Morabito, Italy -
Springer
Reference books
1 A textbook on E -commerce - Publisher: Neha Publishers & Distributors
2 E-commerce from vision to fulfilment -Elias M. Awad PHI -Restricted (2002)
3 Introduction to E -business -Management and Strategy -Colin Combe, ELSVIER, 2006
4 Leading Digital – Turning Technology into Business Transformation by HBR
5 Perspectives the Digital Enterprise –A framework for Transformation –TCS consulting journal
Vol.5
Assessment
Internal 40%
Semester end 60%
Semester : III Elective
Title of the Subject / course : Software Project management
Course Code :
Credits : 4 Duration : 40
Learning Objectives
1 To understand the Introduction, the state of IT project management, need of project
management, project goals, project life cycle and IT development
2 To understand the project management process, project integration Management, the
project charter, project planning framework, the contents of a project plan, the planning
process.
3 Understand the Introduction, developing the project schedule, project management
software tools, methods of budgeting, developing the project budget, improving cost
estimates, finalizing the project
4 To know t he Org anization and project planning, the project team, the Project
environment.
5 To understand the Managing Project Procurem ent and Outsourcing , project procurement
management, outsourcing.
Prerequisites if any Basic understanding of software project management
Connections with
Subjects in the current
or Future courses Will connect to the software project management issues and
challenges ,implementation Plan, project evaluation, project
audit closure, outsourcing
Module
Content Activity Learning outcomes
1 An overview of IT Project Management -
Introduction, the state of IT project
management, need of project management,
project goals, project life cycle and IT
development, extreme project management,
PMBOK. IT Project Methodology ITPM),
project feasibility, request for proposal (RFP),
the business case, project selection and approval,
project contracting, IT governance. Lecture Gain an insight on
overview of software
project management
2 Introduction, project management process,
project integration Management, the project
charter, project planning framework, the
contents of a project plan, the planning process.
The Work Breakdown Structure (WBS), the
linear responsibility chart, Multidisci plinary
teams. Lecture &
cases Understand the WBS
and Project Planning
concepts
3 Introduction, developing the project schedule,
project management software tools, methods of
budgeting, developing the project budget,
improving cost estimates, finalizing the project
schedule and budget. IT project risk
management planning process, identifying IT
project risks, risk analysis and assessment, risk
strategies, risk monitoring and control, risk Lecture Understand the
Software tools, ri sks
involved and its
assessment
Content Activity Learning outcomes
responses and evaluation
4 The Human Side of Project Management -
Introduction,
Organization and project planning, the project
team, the Project environment.
The Project Communication, monitoring and
controlling the project, the project
communications plan, project metric, project
control, plan monitor control cycle, , reporting
performance and progress,
Project Leadership and Ethics - Introduction,
project le adership, ethics in projects,
multicultural projects. Managing Change,
Resistance and Conflicts Lecture
and cases Gain Insight on
Project team,
Leadership, Roles,
Conflicts multi -
cultural projects
5 Managing Project Procurement and Outsourcing
Introductio n, project procurement management,
outsourcing. Lecture
and cases Project procurements
and outsourcing can
be learnt
6 The Implementation Plan and Project Closure -
Introduction, project implementation,
administrative closure, project evaluation,
project audit. Lecture &
Cases Understand the
implementation plan
and project closure
7 Case Studies and presentations Lecture &
Cases
Text books
1 Joel Henry, “Software Project Management, A real world guide to success”, Pearson
Education, 2008.
2 Hughes and Cornell, “Software Project Management”, 3rd edition, Tata McGraw Hill
3 Information Technology Project Management”, Jack T. Marchewka, 3rd edition,
Wiley India, 2009.
4 Joseph Phillips, “IT Project Management”, 2nd edition, Tata McGraw Hill
5 Software Project Management – A Concise Study by Kelkar
Reference books
1 S. J. Mantel, J. R. Meredith and etl...“Project Management” 1st edition, Wiley India,
2009.
2 John M. Nicholas, “Project Management for Business and Technology”, 2nd edition,
Pearson Education.
3 Dinsmore, P. C. (Ed.). (1993) The AMA Handbook of Project Management.
AMACOM
4 Robert K. Wyzocki and Rudd McGary, “Effective Project Management”, 3rd edition,
Wiley Brown, K.A. Project Management, McGraw Hill, 2002.
5
Mastering IT Project Management, Practices, Tools and Techniques by Murali
Chemuturi
Assessment Internal 40%
Semester end 60%
Semester : III Elective
Title of the Subject / course : Governance of Enterprise IT & Compliance
Course Code :
Credits : 4 Duration : 40
Learning Objectives
1 To understand the Need for IT Governance (COBIT Framework)Importance and need
of IT Governance and Compliances to know the laws , norms like IT Act, Sarbanes
Oxley and the Graham
Prerequisites if any Basic understanding of IT Governance and Compliance
Connections with Subjects
in the current or Future
courses Will connect to Overview of various Standards and
governance framework Introduction to the COBIT
Framework as an umbrella Framework and various norms
and acts.
Module
Content Activity Learning outcomes
1 Governance of Enterprise IT and IT
Governance
GEIT Benefits – Cyber security, Privacy
concerns, Multiple frameworks, Resource
utilization, Industry specific issues, External
Partners, Multiple Agendas, and Disruptive
Technologies.
Lecture /
Group
Discussion /
Workshop Understand concepts
on Governance of
Enterprise IT and
Management of
Enterprise IT.
2 Compliance
Compliance to Process Standards - ISO/IEC
38500, PRINCE2 /PMBOK, TOGAF9,
ISO/IEC 31000, ISO/IEC 27000, CMMI,
ITIL V3 AND ISO/IEC 20000.
Compliance to Legal and Regulatory
Requirements - IT Act, Sarbanes Oxley Act,
Safe Harbor, Graham Bleach Act, RBI and
other Banking Regulations and Basel III
(for Banks), Data Privacy Act (PIMS), Data
Protection Act, etc. Lecture /
Group
Discussion /
Workshop Understand and
comply with sample
Process standards,
Legal and Regulatory
requirements.
3 Implementing GEIT – Initiate program
(Establish desire to change - recognize need
to act ), Define problems and opportunities
(form implementation team -assess current
state ), Define Road Map ( Communicate
outcome -define target state ), Plan Program
(Identify role players - build improvements ),
Execute Plan ( Operate and use -implement
improvements ), Realize Benefits ( Embed
new approaches -Operate and measure ), and
review effectiveness ( Sustain– Monitor and
Evaluate ).
Lecture /
Group
Discussion /
Workshop Understand the use of
COBIT for assessing
the maturity level of
Governance and
Management of
Enterprise IT.
4 COBIT5 Framework and relative Understand COBIT5
Content Activity Learning outcomes
coverage with other Standards –
ISO/IEC 38500, PRINCE2 /PMBOK,
TOGAF9, ISO/IEC 31000, ISO/IEC 27000,
CMMI, ITIL V3 AND ISO/IEC 20000. as a Tool to
implement GEIT
5 Case Studies and Presentations Group
Discussion /
Workshop
Text books
1 COBIT 3.0/4.0 – IT Governance Institute
2 BS – 7799 – IT Security Standards
3 Appropriate Standards like Sarbanes Oxley
4 IT Act 2000
5 A Primer for Implementing Governance of Enterprise IT – ISACA
6 A business framework for the Governance and Management of Enterprise IT –
COBIT5 – ISACA
7 IT Governance – AN Introduction by Ravi Kumar Jain Banda, ICFAI University
Press
8 IT Governance by Weill and Ross, HBR Press
Reference books
1 ISO/IEC 38500:2008 Corporate Governance of Information Technology
Principles and Practices (Evaluate Direct and Monitor)
2 Governance of the Extended Enterprise – IT Governance Institute – Wiley
3 Introduction to Information Security ad ISO 27001 - A Pocket Guide by Watkins, It
Governance Publishing
4 IT Governance – Guidelines for Directors by Alan Calder by IT Governance
Publishing
5 Governance, Risk Management and Compliance by Richard Steinberg, Wiley
Corporate F&A
Assessment
Internal 40%
Semester end 60%
Semester : III Elective
Title of the Subject / course : Cyber Law & Managing Enterprise IT Risk
Course Code :
Credits : 4 Duration : 40
Learning Objectives
1 To understand the Basic Concepts of Technology and Law and Law of Digital
Contracts :
2 Understand Intellectual Property Issues in Cyber Space
3 To know the insights to Rights of citizens and E -Governance
4 To get aware the Information Technology Act 2000 , Understanding Enterprise IT
Risk
Prerequisites if any Basic understanding of cyber law
Connections with
Subjects in the current
or Future courses Will connect conceptual framework to Basic Concepts of
Technology and Law : Understanding the laws relating
Technology of Internet, Cyber Laws, Cyber Jurisprudence and
scope
Module
Content Activity Learning outcomes
1 Basic Concepts of Technology and
Law : Understanding the Technology
of Internet, Scope of Cyber Laws,
Cyber Jurisprudence Lecture Understanding the concept of
Cyber laws
2 Law of Digital Contracts : The
Essence of Digital Contracts, The
System of Digital Signatures, The
Role and Function of Certifying
Authorities, The Science of
Cryptography Lecture &
cases Gain Insights on Digital
Signatures, Certifying
Authorities, Cryptography
3 Intellectual Property Issues in Cyber
Space: Copyright in the Digital Medi a,
Patents in the Cyber World. Lecture Understand IPR Issues and
Digital Media Rights
4 Rights of citizens and E -Governance :
Privacy and Freedom Issues in the
Cyber World, E -Governance, Cyber
Crimes and Cyber Laws Lecture
and cases Gain Insight on Rights of
Citizens and e -governance
5 Information Technology Act 2000 :
Information Technology Act -2000 -1
(Sec 1 to 13), Information Technology
Act-2000 -2 (Sec 14 to 42 and
Certifying authority Rules),
Information Technology Act -2000 -3
(Sec 43 to 45 and Sec 65 to 78),
Information Technology Act -2000 -
4(Sec 46 to Sec 64 and CRAT Rules),
Information Technology Act -2000 -5 Lecture
and cases Understand the IT Act 2000
Understand the Sections.
Penalties related to various
Cyber crimes
Content Activity Learning outcomes
(Sec 79 to 90), Information
Technology Act -2000 -6 ( Sec 91 -94)
Amendments in 2008.
6 International Scenario in Cyber Laws:
Data Protection Laws in European
Union (EU) and USA, Child Abuse
Protection Laws in EU and USA,
Cyber Laws - the Malaysian
Approach. Lecture &
Cases Understand the Global Cyber
Security Standards
7 Cyber Law Issues for Management
:Cyber Law Issues in E -Business
Management, Major issues in Cyber
Evidence Management, Cyber Law
Compliancy Audit Lecture &
Cases Understand the ways and
means of evidence collection &
Auditing Standards
8 Management of Enterprise IT Risk
IT Risk Identification: Identify the
universe of IT risk to contribute to the
execution of the IT risk management
strategy in support of business
objectives and in alignment with the
enterprise risk ma nagement (ERM)
strategy
IT Risk Assessment: Analyse and
evaluate IT risk to determine the
likelihood and impact on business
objectives to enable risk -based
decision making.
Risk Response and Mitigation:
Determine risk response options and
evaluate their efficiency and
effectiveness to manage risk in
alignment with business objectives.
Risk and Control Monitoring and
Reporting: Continuously monitor and
report on IT risk and controls to
relevant stakeholde rs to ensure the
continued efficiency and effectiveness
of the IT risk management strategy
and its alignment to business
objectives. Understand the concepts of IT
Risk
Gain insights on IT risk
assessments, Mitigation
techniques
Learn the Risk and Contr ol
Monitoring and Reporting
Process
9 Case Studies and Presentations Lecture &
Cases
Text books
1 Peter Weill , Jeanne Ross “IT Governance: How Top Performers Manage IT Decision
Rights for Superior Results”
2 Cyber Laws in India by Satish Chandra
3 Cyber Laws and IT Protection by Harish Chander, PHI Publisher
4 Textbook of Cyber Law by Pavan Duggal, Universal Law Publishing
5 Information Technology Law and Practice by Vakul Sharma
6 Cyber Laws – Indian and International Perspectives by Aparna Vishwanathan
Reference books
1 Jeanne W. Ross “Enterprise Architecture As Strategy: Creating a Foundation for
Business Execution”
2 Peter Weill “IT Savvy: What Top Executives Must Know to Go from Pain to Gain
3 ISO/IEC 31000 and ISO/IEC 27005 Risk Management Standards
4 Computer Internet and New Technology Laws by Karnika Seth
5 Data Protection in India by Pavan Duggal
Assessment
Internal 40%
Semester end 60%
Programme - Masters in Management Studies
Semester - III
HRM (CORE)
Learning Objectives
1. Learning the intricacies of process of training and development and audit
Prerequisites if any
Connections with
Subjects in the current
or Future courses
Module
Sr
No Content Activity Learning Outcome
1 Introduction to human
resource development Case Study/ Role -play/
Drama/ Group
Discussion Introduction to the concept
of human resource
development
2 Overview of Training in
Organizations
Planning for Training and
Development
function
Case Study/ Role -play/
Drama/ Group
Discussion Introduction to training,
structure, need assessment
and evaluation of training
3 Learning organization Case Study/ Role -play/
Drama/ Group
Discussion Exploring the concept of
learn ing organization
4
Learning
Case Study/ Role -play/
Drama/ Group
Discussion Introduction to adult
learning and different
methodologies
5 Training Administration.
Case Study/ Role -play/
Drama/ Group
Discussion Introduction to preparation
of training budget, calendar
and training modules. Semester : III-Core
Title of the Subject / course : Training & Development
Course Code :
Credits : 4 Duration : 40
Sr
No Content Activity Learning Outcome
programmes,
/schedules)
Designing and executing
Training inputs
Objectives
Modules
6 Training Need assessment Case Study/ Role -play/
Drama/ Group
Discussion Understanding the process
of training needs assessment
7 Competency modeling and
mapping Case Study/ Role -play/
Drama/ Group
Discussion Understanding the method
of competency modeling
and mapping
8 Designing Training Modules Case Study/ Role -play/
Drama/ Group
Discussion Learning to design training
module
9 Implementation of Training Case Study/ Role -play/
Drama/ Group
Discussion Learning methods of
implementing training
10
methods
-learning and use of
technology in training
Computer
Based Training
Satellite Based Training
Outbound Training
Fusion Methodology: Theatre,
Art, Music as methodologies
The World as a Classroom Case Study/ Role -play/
Drama/ Group
Discussion Exploring various types of
training
11 Training evaluation, Cost
Benefit Analysis and ROI Case Study/ Role -play/
Dram a/ Group
Discussion Introduction to training
evaluation, cost benefit
analysis and ROI
12 Management Development. Case Study/ Role -play/
Drama/ Group
Discussion Introduction to management
development
13 Planning & Organizing
conferences, seminar etc
Training Audit. Case Study/ Role -play/
Drama/ Group
Discussion Methods of Planning &
Organizing conferences,
seminar etc
Introduction to Training
Audit.
Sr
No Content Activity Learning Outcome
14 Case Studies and
Presentations Case Study/ Role -play/
Drama/ Group
Discussion
Reference books
1 Effective Training Systems, Strategies and Practices P. Nick Blanchard, James
W Thacker second edition Pearson Education
2 P. Nick Blanchard, James W Thacker second edition Pearson Education
Text books
1 Employee Training and Development by Raymond A Noe, 3ed. McGraw Hill
Publication (International Edition)
Assessment
Internal 40%
Semester end 60%
Learning Objectives
1. To understand the concept of compensation, various elements, inflation, laws related
to compensation, variable pay and income tax
Prerequisites if any
Connections with
Subjects in the current
or Future courses
Module
Sr.
No. Content Activity Learning Outcome
1 Human Resources
Philosophy and Approach
for an Organization Case Study/ Role -
play/ Drama/ Group
Discussion Introduction to the philosophy
of human resources
2 Reward Strategies –
Articulating and
understanding business
context for reward
strategies Case Study/ Role -
play/ Drama/ Group
Discussion Understanding business context
for reward strategies and
preparing strategies
3 Elements of Reward
Strategy – Understanding
Reward Management Case Study/ Role -
play/ Drama/ Group
Discuss ion Understanding the elements of
reward strategy and
management
4 Compensation /
Remuneration place in
Reward Strategy Case Study/ Role -
play/ Drama/ Group
Discussion Exploring Compensation /
Remuneration place in Reward
Strategy
5 Understanding Elements of
Compensation Structure
/ Stock Options Case Study/ Role -
play/ Drama/ Group
Discussion Understanding Elements of
Compensation Structure
6 Costing the CTC of each
element of Compensation
Structure
( excluding stock options) Case Study/ Role -
play/ Drama/ Group
Discussion Learning to Cost the CTC of
each element of Compensation
Structure Semester : III-Core
Title of the Subject / course : Compensation and Benefits
Course Code :
Credits : 4 Duration : 40
Sr.
No. Content Activity Learning Outcome
7 Understanding Inflation –
Inflation –
Case Study/ Role -
play/ Drama/ Group
Discussion Understanding the concept of
Inflation
8
Fund,
Bonus Act Case Study/ Role -
play/ Drama/ Group
Discussion Understanding Provident Fund,
ESIC, Gratuity,
Superannuation, Bonus under
Payment of Bonus Act
9 Types of Variable Pay Case Study/ Role -
play/ Drama/ Group
Discussion Learning various types of
Variable Pay
10 Understanding Income Tax Case Study/ Role -
play/ Drama/ Group
Discussion Understanding Income Tax
11 Arriving at the CTC of an
employee/ candidate –
template
a candidate – understanding
salary ranges Case Study/ Role -
play/ Drama/ Group
Discussion Preparing the CTC of an
employee
12 Remuneration Survey -
market data
Remuneration Survey
results into a Salary
Proposal Case Study/ Role -
play/ Drama/ Group
Discussion Learning the details of
remuneration survey
13 Equity Compensation Plans
compensation,
options
Case Study/ Role -
play/ Drama/ Group
Discussion Learning the intricacies of
equity compensation plans
Sr.
No. Content Activity Learning Outcome
14 Case Studies and
Presentations Case Study/ Role -
play/ Drama/ Group
Discussion
Reference books
1 Textbook of HRM – P. Subha Rao.
2 Managing Human Resources – Bohlander, Snell, Sherman
3 Compensation Management – Dipak Kumar Bhattacharya – Oxford
Publications
Text books
1 Compensation Management in a Knowledge Based World – Richard I Henderson
– Pearson Publications
Assessment
Internal 40%
Semester end 60%
Learning Objectives
1 To provide both theoretical and application -oriented inputs on competency mapping
and developing mapped competencies.
2 To understand the concept of competency and competency based HR practices.
3 To understand the various approaches towards building a competency model
4 To understand how to integrate the applications of competency model with other HRM
functions.
5 To impart the understanding about the Performance Management system and strategies
adopted by the Organizations
Prerequisites if any
Connections with
Subjects in the current
or Future courses
Module
Sr.
No. Content Activity Learning outcomes
1 Concept and definition of Role and
competency .
History of competency, Types of
competencies – generic/specific.
Competency description, Competency
levels, Designing competency
dictionary, Why to promote a
competency culture, Context and
Relevance of com petencies in modern
organizations Evolution of
Competency based HRM,
Competency Selection; Competency
based Training & Development.
Competency Based Performance
Management; Competency Based
Career & Succession Planning, linking
HR processes to organizatio nal
strategy, competency framework –
development of personal competency
framework, Developing Competency
Models ,Issues relating to
Competency models.
Case Studies,
Class
Discussions,
Assessment
Centre
exercises, Field
Project,
Presentations,
Practical
Examples
Assignments Basic Understanding
concept of Competency and
its relevance to modern day
Organizations. Semester : III-Core
Title of the Subject / course : Competency Based HRM and Performance
Management
Course Code :
Credits : 4 Duration : 40
Sr.
No. Content Activity Learning outcomes
2 Methods of Data Collection for
Mapping: - . Observation b. Repertory
Grid c. Critical Incidence Technique
d. Expert Panels e. Surveys , Job Task
Analysis h. Behavioral Event
Interview, i. use of technology.
Developing Competency Models from
Raw Data: a. Data Recording b.
Analyzing The Data c. Conte nt
Analysis of Verbal Expression d.
Validating the Competency Models Case Studies,
Class
Discussions,
Assessment
Centre
exercises, Field
Project,
Presentations,
Practical
Examples
Assignments Gaining knowledge about
the various methods of data
collection in mapping
process and knowledge of
validating the Competency
model.
3 Competency Mapping and
Assessment – Meaning, purpose and
Benefits, Steps in Competency
Mapping –, Measuring and mapping
competencies a. BEI b. Assessment
centre c. Conducting and ope rating
assessment centre d. Role of assessors
in an assessment centre e. Designing
tools in an assessment centre f.
Integration of data , Report Writing
and g. Feedback mechanism .
Approaches to Mapping Case Studies,
Class
Discussions,
Assessment
Centr e
exercises, Field
Project,
Presentations,
Practical
Examples
Assignments Knowledge about running
the assessment centre and
Report writing and
learning about how to give
feedback.
4 Conceptual Framework of
Performance Management
Performance Management process;
Objectives of Performance
Management system; Historical
development in India; Performance
management and Performance
appraisal; Linkage of Performance
Management system with other HR
practices. Components of
Performance Management System:
Perform ance planning; Ongoing
support and coaching; Performance
measurement and evaluation. Case Studies,
Class
Discussions,
Assessment
Centre
exercises, Field
Project,
Presentations,
Practical
Examples
Assignments Learning about the
conceptual frame work of
Performance Management
System and its linkage with
HR practices
5 Implementation and Issues in
Performance Management:
a. Defining Performance
b. Determinants of Performance
c. Performance Dimensions
d. Approaches to Measuring
Performance
e. Diagnosing The Causes of Poor
Performance
f. Differentiating Task from
Contextual Performance Case S tudies,
Class
Discussions,
Assessment
Centre
exercises, Field
Project,
Presentations,
Practical
Examples
Assignments Learning about the
Implementation of
Performance Management
System, issues and
challenges
Sr.
No. Content Activity Learning outcomes
g. Choosing a Performance
Measurement Approach.
h. Measuring Results and Behaviors
i. Gathering Performance Information
j. Implementing Performance
Management System
6 Performance Management and
Employee Development:
a. Personal Development Plans
b. 360 Degree Feed Back as a
Developmental Tool
c. Performance Management and
Reward System
d. Performance Linked Remuneration
System
e. Performance Linked Career
Planning and Promotion Policy Case Studies,
Class
Discussions Studying performance
management as a tool for
employee development
7 Conducting Staff Appraisals
a. Introduction & Need
b. Skills Required
c. The Role of The Appraiser
d. Job Description and Job
Specification
e. Appraisal Methods
f. Raters Errors
g. Data Collection
h. Conducting an Appraisal Interview
i. Follow Up and Validation Case Studies,
Class
Discussions Understanding the process
of conducting staff appraisal
8 Performance Consulting:
a. Concept
b. The Need for Performance
Consulting
c. Role of The Performance
Consulting
d. Designing and Using Performance
Relationship Maps
e. Contracting for Performance
Consulting Services
f. Organizing Performance
Improvement Department
Case Studies,
Class
Discussions Understanding performance
consulting
9 Reward for Performance:
a. Reward System, Components of
Reward System,
b.Objective of Reward System,
Linkage of performance management
to reward and compensation System
Performance Management Pitfalls and Case Studies,
Class
Discussions Study of rewards for
performance
Sr.
No. Content Activity Learning outcomes
Remedies,
c.Recognizing the problems and
Pitfalls, Limitations, Shortcoming or
efficiencies of performance appraisal,
Guideline for performance appraisal
and good practices
10 Ethics in Performance Management:
a.Ethical Performance Management
Defined, Objectives and Significance
of Ethics in performance
Management,
b.Ethical issues and dilemmas in
Performance Management, Ethical
Strategies in Performance
management, Performance
Management in Multinational
Corporations Case Studies,
Class
Discussions Overview of ethical
practices in performance
management
11 Case Study and Presentations
Text books
1 Armstrong, M. & Baron, A., Performance Management and development, Jaico
Publishing House, Mumbai.
2 Armstrong, M., Performance management: Key strategies and practical
guidelines, Kogan Page, London.
3 Bagchi, S. N., Performance management, Cengage Learning India
4 Bhattacharyya, D.K., Performance management systems and strategies, Pearson
Education
Reference books
1 Seema Sanghi: ‘Handbook of Competency Mapping’; Response Books; Latest
Edition
2 Ganesh Shermon: ‘Competency based HRM’; Tata McGraw Hill; Latest
Edition.
3 Whiddett and Hollyforde: ‘A Practical Guide to Competencies’; Chartered
Institute of Personnel and Development; Latest Edition.
Assessment
Internal 40%
Semester end 60%
Learning Objectives
1 Understanding Nature and Importance of Labour Laws
2 To understand various legislations with their history, basic provisions & case laws
3 To study current amendments in Labour laws
4 Highlight Labour Laws with IR implications
Module
Sr.
No. Content Activity Learning outcomes
1. Overview of IR
IR history in brief, System
approach to IR and IR
model,
Collective Bargaining,
Basic Grievance machinery
and disciplinary procedure
Importance of Workers
Participation in
Management with few egs.
Relating IR to labor laws
Labor laws with IR
implications for futuristic
India This is to give a snapshot of IR and
the faculty to relate importance of
IR to Labor Laws, changing
dynamics of IR
2 Introduction to Labor Laws
Government of India
Structure, Constitutional
provisions for labor
Structure of Courts and
appropriate authorities in
India.
Principles of Labor Laws
Classification of Labor
Laws viz: Regulative,
Employment, Wage,
Social Security & IR Understanding court jurisdictions
and basics of labor laws
3 Industrial Relations
Legislations
Industrial Dispute Act 1947
Trade Union Act 1926 & Case Laws To study history, provisions, case
laws & amendments under each
law. Semester : III-Core
Title of the Subject / course : Labour Laws and Implications on Industrial
Relations
Course Code :
Credits : 4 Duration : 40
Sr.
No. Content Activity Learning outcomes
MRTUP & PULP 1971
(only unions politics &
recognition provision)
Industrial Employment
(Standing Order) Act 1946
4 Regulative Laws
The Factories Act, 1948
The Bombay Shop and
Establishment Act, 1948 Case Laws To study history, provisions, case
laws & amendments under each
law.
5 Social Security Legislations
Workmen’s Compensation
Act 1923 (with sums)
ESI Act 1948
Gratuity Act 1972
Provident Fund Act & Mis.
1952 Case Laws To study history, provisions, case
laws & amendments under each
law.
6 Wage Legislations
Payment of Wages Act
1936
Minimum Wages Act 1948 Case Laws To study history, provisions, case
laws & amendments under each
law.
8 Overview of few laws
Maternity Benefit Act 1961
Apprentice Act 1961
Employment Exchange Act
1951
Payment of Bonus Act 1965 Case Laws Just an overview needs to be taught
9. Internal Assessments
Overview of Alternate Dispute
Resolution Mechanisms
10. Revision
Text and Reference books
1 Mamoria, C. B. & Mamoria, S. Dynamics of Industrial Relations in India.
Himalaya Publishing House
2 Sharma, A. M. Industrial Relations: Conceptual & Legal Framework. Himalaya
Publishing House
3 Mamoria, C. B., Mamoria, S. & S. V. Gankar. Dynamics of Industrial Relations
in India. Himalaya Publishing House
4 Sharma, A. M. Industrial Relations: Industrial Jurisprudence and Labour
Legislation. Himalaya Publishing House
5 Kapoor, N.D: Elements of Mercantile Law. Sultan Chand & Sons
Assessment
Internal 40%
Semester end 60%
Learning Objectives
To understand the concept of HR Planning and application of technology in HR
Prerequisites if any
Connections with
Subjects in the current
or Future courses
Module
S.
No. Content Activity Learning
Outcome
1 Human Resource Planning
Meaning, The planning
process. Indicators and trends.
Ascertaining demand and
supply in human resource.
Causes of demand, forecasting
techniques and human resource
requirements. Estimation of
internal supply and external
supply. Linking human
resource plan ning with
strategic human resource
management. Case Study/ Role -play/
Drama/ Group Discussion Introduction to HR
Planning and
forecasting
2 Job Analysis, HR Planning
and Selection in the Modern
Business Environment:
Job analysis and design,
Collection and application of
job analysis information,
alignment of job analysis to
selection. Changing
perspectives in the field of
recruitment and selection in
the information age: e -
recruitment and selection.
Employment Tests:
Concepts of Testing, Types of
tests, Executive Talent Search
. Case Study/ Role -play/
Drama/ Group Discussion Learning the
concept of job
analysis and
selection Semester : III-Core
Title of the Subject / course : Human Resource Planning and Application of
Technology in HR
Course Code :
Credits : 4 Duration : 40
S.
No. Content Activity Learning
Outcome
3 Workforce Diversity,
Diversity Planning,
Dimensions of Diversity,
Policies, Valuing Diversity in
Organizations, Gender
Diversity Legislation,
Corporate initiatives on
Gender Diversity.
Organizational Strategies for
Promoting Diversity, Diversity
Awareness Training and
Programs, Systemic and
Individual Diversity Change
Initiatives, The Future of
Diversity – A Global
Perspect ive. Case Study/ Role -play/
Drama/ Group Discussion Understanding the
nuances of
workforce diversity
4 Technology in Human
Resource
Administration and Human
Resource Information Systems,
Talent Management, Job
Analysis and Human Resource
Planning, Recr uitment and
Selection in an Internet
Context, Training and
Development: Issues and
Human Resource
Information Systems
Applications, Performance
Management, Compensation,
Benefits, Payroll and the
Human Resource Information
Systems, International Human
Resource Management Case Study/ Role -play/
Drama/ Group Discussion Overview of
application of
technol ogy in HR
5 Introduction to Analytics :
Introduction to Business
Analytics : Need for Analytics
: Use of Analytics in business :
Introduction to HR Analytics :
HR Analytics and people
strategy : Becoming a
persuasive HR function Case Study/ Role -play/
Drama/ Group Discussion Introduction to HR
Analytics
7 Case Studies and Presentation.
Text books
1 Human Resource Planning – James W Walker
2 Human Resource Development – Uday Kumar Haldar – Oxford Publications
3 Managing Diversity: Toward a Globally Inclusive Workplace Book by Michalle E.
Mor Barak.
4 HR Analytics: The What, Why and How : Tracey Smith
Reference books
1 Human Resource Planning – D.K Bhattacharya
2 Human Resource Planning – M.S Reddy
3 Planning & Managing Human Resources – William J Rothwell, H.C Kazanas
Assessment
Internal 40%
Semester end 60%
Programme - Masters in Management Studies
Semester - III
HRM ( ELECTIVES )
Learning Objectives
1 Basics of personality, personality types
2 Introduction to emotional intelligence
3 Stress and stress control techniques
4 Introduction to NLP and transactional analysis
5 Techniques of effective team building
Prerequisites if any
Connections with
Subjects in the current
or Future courses
Module
Sr.
No. Content Activity Learning outcomes
1 Personal Growth (Personal
Effectiveness)
Introduction to personal growth
: Meaning, Nature and Scope :
Individual, Organizational and
social roles : Role Clarity &
Role Boundaries : Self-
awareness and self -esteem Case Study/ Role -
play/ Drama/ Group
Discussion Basics of personality, Meaning
of personal growth, meaning of
self-awareness and self esteem
2 Personality (Personal
Effectiveness)
Personality Theories : Carl
Jung’s personality types : MBTI Case Study/ Role -
play/ Drama/ Group
Discussion Implementation of personality
theories to find the personality
type
3 Personality (Personal
Effectiveness)
Personality Theories : Trait
Theories : Big 5 : Type A &
Type B : PF16 Case Study/ Role -
play/ Drama/ Group
Discussion Implementation of personality
theories to find the personality
type
4 Basic Functions of Mind
(Personal Effectiveness)
Creativity and Innovation :
Blocks to Creativity : Creativity
tools and processes : Case Study/ Role -
play/ Drama/ Group
Discussion Methods of improving
creativity, Basics of different
type of thinking t echniques Semester : III-Electives
Title of the Subject / course : Personal Growth Laboratory
Course Code :
Credits : 4 Duration : 40
Sr.
No. Content Activity Learning outcomes
convergent and divergent
thinking : Six Thinking Hats
5 Neuro -linguistic
Programming (Personal
Effectiveness)
Introduction to NLP : NLP Case Study/ Role -
play/ Drama/ Group
Discussion Basics of NLP and NLP
implementation
6 Emotional Intelligence
(Personal Effectiveness)
Introduction to emotional
intelligence : Introduction to
Enneagram : Testing
Emotional Intelligence :
Personality Types According to
Enneagram Case Study/ Role -
play/ Drama/ Group
Discussion Definition of emotional
intelligence, Enneagram and
its implemen tation
7 Stress (Personal
Effectiveness)
Stress and reasons behind stress
: Techniques for stress busting :
Practice of some stress busting
techniques Case Study/ Role -
play/ Drama/ Group
Discussion Causes of stress and stress
busting techniques
8 Interpersonal Relations
(Interpersonal Effectiveness)
Basics of Interpersonal relations
: Basics of Group Dynamics :
Needs of openness, inclusion
and control : Discovering
interpersonal orientation
through FIRO -B Case Study/ Role -
play/ Drama/ Group
Discuss ion Basics of Interpersonal
Relations, implementation
through Firo -B
9 Transactional Analysis and
Johari Window (Personal
Effectiveness)
Basics of Ego -states : Types of
Transactions : Theory of Johari
Window : Implementation of
Johari Window Case Study/ Role -
play/ Drama/ Group
Discussion Basics and implementation of
Transactional Analysis and
Johari Window
10 Teams and Team Building
(Interpersonal Effectiveness)
Basics of Team and Team
Building : Conflict in teams :
Conflict Resolution :
Negotiation : Desert Survival
Exercise for team building Case Study/ Role -
play/ Drama/ Group
Discussion Team building exercises
11 Teams and Team Building
(Interpersonal Effectiveness)
More team building activities:
Simulation Games Case Study/ Role -
play/ Drama/ Group
Discussion Team building exercises
12 Learning Methodologies
Basics of T -group and Case Study/ Role -
play/ Drama/ Group Leaning about different
learning methodologies
Sr.
No. Content Activity Learning outcomes
sensitivity training : Application
of T-group and sensitivity
training Discussion
13 Learning Methodologies
Basics of Assessment Centres :
Application of Assessment
Centres Case Study/ Role -
play/ Drama/ Group
Discussion Leaning about different
learning methodologies
Text books
1 Organizational Behavior : Stephen P. Robbins, Timothy A. Judge, Neharika Vohra
Reference books
1 Six Thinking Hats by Edward De Bono
2 Introducing NLP: Psychological Skills by Joseph O'Connor
3 Essential Enneagram: The Definitive Personality Test and Self -Discovery Guide --
Revised & Updated by David Daniels and Virginia Price
4 Assessment Centres: Identifying Potential and Developing Competency by Nitin
Sawardekar
Assessment
Internal 40%
Semester end 60%
Learning Objectives
To understand the concept of Human Resource Management in an international
context, understand the challenges of operating in different geographies and relevant
differences in culture
Prerequisites if any
Connections with
Subjects in the current
or Future courses
Module
Sr.
No. Content Activity Learning Outcome
1 Introduction and Overview of
Domestic HRM and IHRM
a. The professionalism of HRM
b. International trends in the labour
force
c. The impact of the environment,
competition and the dynamics of the
labour force on HRM Case Study/
Role -play/
Drama/ Group
Discussion Introduction to the concept
of International HRM and
the differences between
domestic and international
HRM
2 Selecting and Managing
International Workforce
a. The influences of cross cultural
issues on organisations
b. Selection, evaluation and coaching
of international employees
c. Developing Planning,
Communications and Intercultural
skills to manage a cross cu ltural
workforce
d. Global training and appraisal
systems for a cross cultural workforce
e. Compensation and performance
measure: an international perspective Case Study/
Role -play/
Drama/ Group
Discussion Learning planning and
recruitment techniques in
the international context
3 International Organisations and
Industrial Relations
a. Corporate Culture and change
b. Policies and practices of
multinational companies
c. Employment and Labour Laws: an
international perspective Case Study/
Role -play/
Drama/ Group
Discussion Study of Employment
Relations in an international
context Semester : III-Electives
Title of the Subject / course : Global HRM
Course Code :
Credits : 4 Duration : 40
Sr.
No. Content Activity Learning Outcome
d. The influence of Trade Uni ons
e. Equal Opportunities
f. Employment relations
4 International Compensation and
Benefits
a. Theory of Employee Development
b. Objectives of International
Compensation
c. Benchmarking global practices
d. Motivation and Reward systems
e. Problems with global compensation Case Study/
Role -play/
Drama/ Group
Discussion Study of International
Compensation and Benefits,
global practices and
challenges
5 Expatriation and Repatriation
a. Characteristics of effective
expatriate managers
b. The role of family
c. Dealing with culture shock
d. Successful repatriation practices Case Study/
Role -play/
Drama/ Group
Discussion Understanding the concep t
of Expatriation and
Repatriation
6 Legislation and the international
workforce
a. Legislation and the international
workforce
b. Employment Law
c. Trade Unions and negotiations Case Study/
Role -play/
Drama/ Group
Discussion Understanding employment
law in international context
7 International Training and
Development
Define and contrast between training
and development
Developmental aspect of international
assignments and its relation to
international career paths
Training and developing
international management teams
Trends in international training and
development Case Study/
Role -play/
Drama/ Group
Discussion Understand components of
International Learning and
Development in
organizations
8 Global Unions, Reg ional Integration
and Framework Agreements Case Study/
Role -play/
Drama/ Group
Discussion Understanding Global
Unions, Regional
Integration and Framework
Agreements and its impact
on the organizations
9 Emerging Trends in Employee
Relations and Employee Involvement Case Study/
Role -play/
Drama/ Group
Discussion Study of Emerging Trends
in Employee Relations and
Employee Involvement in
international context
10 International Labour Standards Case Study/
Role -play/
Drama/ Group
Discussion International Labo ur
Standards
11 Case Studies and Presentations Case Study/
Sr.
No. Content Activity Learning Outcome
Role -play/
Drama/ Group
Discussion
Text books
1 International Human Resource Management by K Aswathappa and Sadhna Dash ,
TMGH
Reference books
1 International Human Resource Management by Peter j Dowling, Device E
Welch, 4th Edition.
2 International Human Resource Management by Hilary Harris, Chris Brewster
and Paul Sparrow, VMP Publishers and Distributors
Assessment
Internal 40%
Semester end 60%
Learning Objectives
1 Concept of Employee Brand
2 Concept of Employer Value Proposition
3 Creating and Nurturing Employee Brand
Prerequisites if any
Connections with
Subjects in the current
or Future courses
Module
Sr.
No. Content Activity Learning outcomes
1 Birth of Employee Brand Concept
Changing needs and aspirations of
employees : Challenge of managing
people : Leadership and its role : Birth
of Employee Brand Concept Case Study/
Role -play/
Drama/ Group
Discussion Learning factors leading to
birth of employee brand
2 Fundamentals of Branding
Definition : Brand Personality : Brand
Positioning and Differentiation :
Brand Vision : Brand Hierarchy :
Brand Reality : Brand Management
and Development : Brand Consistency
and Continuity Case Study/
Role -play/
Drama/ Group
Discussion Understanding the concept
of a brand
3 Benefits of Employee Branding
Functional Benefits : Emotional
Benefits : Higher Order Benefits : Life
Cycle Benefits Case Study/
Role -play/
Drama/ Group
Discussion Learning the benefits of
employee branding
4 Employee Brand Insight
Employee Insights : Labor Market
Insights Case Study/
Role -play/
Drama/ Group
Discussion Employee Brand Insights
5 Before Employee Brand Creation
Diagnosing Employee Brand :
Preparing to create the Employee
Brand Case Study/
Role -play/
Drama/ Group
Discussion Preparing to create an
employee brand
6 Employee Brand Creation
Creation of Employee Brand :
Operationalization of Employee Brand Case Study/
Role -play/
Drama/ Group
Discussion Creation and
Operationalization of
Employee Brand Semester : III-Electives
Title of the Subject / course : Employee Branding and Employer Value
Proposition
Course Code :
Credits : 4 Duration : 40
Sr.
No. Content Activity Learning outcomes
7 Employee Brand Creation
Brand Identity : Brand Integration :
Corporate Brand Hierarchy : Key
components of Positioning Model :
Brand Reality Model : Brand Vision
Model Case Study/
Role -play/
Drama/ Group
Discussion Learning the different facets
of brand creation
8 Nurturing the Employee Brand
Documentation : Change Managemen t
: Measurement of Impact Case Study/
Role -play/
Drama/ Group
Discussion Learning about the methods
of Nurturing the Employee
Brand
9 Employer Value Proposition
Definition of Employer Value
Proposition : Link to theories of
motivation Case Study/
Role -play/
Drama/ Group
Discussion Understanding the concept
of Employer Value
Proposition
10 Employee Brand Communication
Identity : Launch : Rational
Understanding : Emotional
Engagement : Employee Commitment
and behavior change Case Study/
Role -play/
Drama/ Group
Discussion Learning various Employee
Brand Communication
techniques
11 Employer Brand Management : Big
Picture
Policy : External Reputation : Internal
Communication : Senior Leadership :
Values and CSR : Internal
Measurement System
Case Stu dy/
Role -play/
Drama/ Group
Discussion Employer Brand
Management at a larger
scale
12 Employer Brand Management :
Local Picture
Recruitment and Induction : Team
Management : Performance Appraisal
: Learning and Development : Reward
and Recognition Case Study/
Role -play/
Drama/ Group
Discussion Employer Brand
Management at a smaller
scale
13 Durability of Concept of Employee
Brand Case Study/
Role -play/
Drama/ Group
Discussion Durability of Concept of
Employee Brand
Text books
1 The Employer Brand Bringing the Best of Brand Management to People at Work:
Simon Barrow & Richard Mosley
Reference books
1 Brand From the Inside: Libby Sartain & Mark Schuman
Assessment
Internal 40%
Semester end 60%
Learning Objectives
1 Basics of HR Analytics
2 Introduction to latest technologies including SPSS, Big Data
3 Using HR Analytics for various functions of HR
4 Different Analysis Strategies
5 Ethics and Limitations while using HR Analytics
Prerequisites if any
Connections with Subjects in
the current or Future courses
Module
Sr.
No. Content Activity Learning outcomes
1 Introduction to HR Analytics
Introduction to Analytics : Introduction to
Business Analytics : Need for Analytics : Use
of Analytics in business : Introduction to HR
Analytics : Evolution of Analytics : HR
Analytics and people strategy : Becoming a
persuasive HR function Case Study/
Role -play/
Drama/
Group
Discussion Learning the basics of
Analytics and HR
Analytics, Relation of
HR Analytics with HR
strategies
2 Metrics and Analytics
Language of Metrics and Analytics :
Descriptive Analytics : Prescriptive Analytics :
Casual Analysis : Predictors, prediction and
predictive modelling : Business applications of
modeling Case Study/
Role -play/
Drama/
Group
Discussion Understanding Differen t
categories of HR
Analytics, Applications
of modeling
3 HR Information Systems and Data
Information Sources : Analysis software
options : Preparing data : Using SPSS : Big
Data Case Study/
Role -play/
Drama/
Group
Discussion Introduction to analysis
using SPSS and big data
4 Analysis Strategies
From descriptive reports to predictive analytics
: Statistical Significance : Types of data :
Types of statistical tests : Factor Analysis and
reliability analysis Case Study/
Role -play/
Drama/
Group
Discussion Different types of
statistical analysis
techniques
5 Recruitment and Selection Analytics
Reliability and validity of selection process :
Human bias in recruitment and selection
Case Study/
Role -play/
Drama/
Group
Discussion Application of analytics
in recruitment
6 Predicting Employee Performance
Indicators of performance : Methods for Case Study/
Role -play/ Application of analytics
in employee performance Semester : III-Electives
Title of the Subject / course : HR Analytics
Course Code :
Credits : 4 Duration : 40
Sr.
No. Content Activity Learning outcomes
measuring performance Drama/
Group
Discussion
7 Employee Engagement and Workforce
Perceptions
Measuring Employee Engagement :
Interrogating the measures : Conceptual
Explanation of factor analysis Case Study/
Role -play/
Drama/
Group
Discussion Application of analytics
in employee engagement
8 Predicting Employee Turnover
Importance of employee turnover as an HR
information : Descriptive Turnover Analysis :
Measuring and exploring differences between
turnover at an individual or team level Case Study/
Role -play/
Drama/
Group
Discussion Application of analytics
in assessing employee
turnover
9 Monitoring the Impact of Interventions
Tracking the impact of various HR
interventions : Value change initiative Case Study/
Role -play/
Drama/
Group
Discussion Application of analytics
in tracking the impact of
HR interventions
10 Diversity Analytics
Equality, diversity and inclusion : Approaches
to measuring and managing D&I Case Study/
Role -play/
Drama/
Group
Discussion Application of analytics
in assessing diversity
11 Advanced HR Analytic Techniques I
Mediation Processes : Moderation and
interaction analysis : Multi -level linear
modelling : Curvilinear relationships Case Study/
Role -play/
Drama/
Group
Discussion Learning Advanced HR
Analytics Techniques
12 Advanced HR Analytic Techniques II
Structural Equation Models : Growth Models :
Latent class analysis : Response surface
methodology and polynomial regression Case Study/
Role -play/
Drama/
Group
Discussion Learning Advanced HR
Analytics Techniques
13 Usage, Ethics and Limitations
Institut ionalized Metric Oriented Behaviour
(IMOB) : Importance of quality data and
measures : Ethics in Analytics : Ethical
Standards for HR Analytics team : Limitations Case Study/
Role -play/
Drama/
Group
Discussion Understanding Ethics
involved and limitations
of HR Analytics
Text books
1 The New HR Analytics : Predicting the economic value of your company’s human
capital investment : Jac Fitz -enz
2 HR Analytics: The What, Why and How : Tracey Smith
Reference books
1 Predictive HR Analytics: Mastering the HR Metric : Dr Martin R. Edwards, Kirsten
Edwards
Assessment
Internal 40%
Semester end 60%
Semester : III-Electives
Title of the Subject / course : O.S.T.D.
Course Code :
Credits : 4 Duration in Hrs : 40
Learning Objectives
1 To understand the organizational design and different factors affecting organizational
design
2 To study the evolution of organizational theories
3 To appreciate the organizational culture and its effect on organizational design
Prerequisites if any
Connections with
Subjects in the current
or Future courses
Module
Sr.
No. Content Activity Learning Outcome
1 Organizations and Organization
Theory
a. Organization theory in action.
b. What is an organization?
c. Perspectives on organizations: open
systems and organizational
configuration.
d. Dimensions of organization design:
structural and conceptual.
e. The evolution of organization theory
and design Case Study/
Role -play/
Drama/ Group
Discussion Introduction to the concept
of an organization and
organization design.
Study of evolution of
organization theory
2 Strategy, Organization Design, and
Effectiveness
a. The role of strategic direction on
organization design.
b. Organization purpose.
c. A framework for selecting strategy
and design/structure.
d. Assessing organizational
effectiveness.
e. Contingency effectiveness approach,
resource based approach, and internal
process approach.
f. An integrated effectiveness model Case Study/
Role -play/
Drama/ Group
Discussion Study of ef fect of strategy
on organization design
Learning about
organizational
effectiveness and its
assessment
3 Fundamental of Organization
Structure
a. Organization structure
b. Information processing perspective
in organization structure
c. Organization design alternatives Case Study/
Role -play/
Drama/ Group
Discussion Study of basics of
organization structure
Sr.
No. Content Activity Learning Outcome
d. Functional, divisional, and
geographical designs
e. Matrix structure
f. Horizontal structure
g. Modular structure
h. Hybrid structure
4 Open Systems Design Elements
a. The external environment.
b. Inter -organizational Relationships.
c. Organization size and life cycle and
design/structure.
d. Comparative management. Case Study/
Role -play/
Drama/ Group
Discussion Understanding the external
environment,
organizational life cycle
and Inter-organizational
Relationships
5 Organizational Culture
a. Organizational culture.
b. Organization design and culture.
c. Culture and the learning
organization.
d. Ethical values in organizations.
e. Leadership and culture and ethics. Case Study/
Role -play/
Drama/ Group
Discussion Study of organizational
culture and its effect on
organization design
6 Innovation and Change and
Organizational Design
a. The strategic role of change.
b. Elements of successful change.
c. New products and services.
d. Technology change.
e. Strategy and structure change.
f. Culture change.
g. Strategies for implementing change. Case Study/
Role -play/
Drama/ Group
Discussion Introduction to change and
its effect on organizational
design
7 Decision -Making Process
a. Rational approach.
b. Bounded rationality perspective.
c. Organizational decision -making.
d. The learning organization.
e. Contingency decision -making
perspective.
f. Special decision circumstances. Case Study/
Role -play/
Drama/ Group
Discussion Introduction to decision
making process
8 Conflict, Power, and Politics
a. Intergroup conflict in organizations.
b. Power and organizations.
c. Political processes in organizations.
d. Using po wer, politics, and
collaboration. Case Study/
Role -play/
Drama/ Group
Discussion Understanding the
concepts of conflict, power
and politics in an
organization
9 Case Studies and Presentations Case Study/
Role -play/
Drama/ Group
Discussion
Text books
1 Robins Khandwalla, P. N. Organizational design for excellence, New Delhi, Tata
McGraw Hill, 1992
Reference books
1 Daft, R. L. Organization Theory and Design, Current Edition. Thomson
Southwestern
Assessment
Internal 40%
Semester end 60%
Semester : III - Elective
Title of the Subject /
course : HR Audit
Course Code :
Credits : 4 Duration in Hrs : 40
Learning Objectives
Understanding HR Accounting and Audit with study of various instruments such as
HR Score Card. Learning to calculate HR cost, investments and return on investments
and preparing HR Audit Reports
Prerequisites if any
Connections with Subjects in
the current or Future courses
Module
Sr.
No. Content Activity Learning Outcome
1 Introduction
a. HR as assets
b. Definition of Human resource
accounting
c. HRA – concepts, methods and
applications
d. Human Resource accounting vs.
Other Accounting Case Study/
Role -play/
Drama/ Group
Discussion Introduction to Human
Resource Accounting
2 Human Resource Costs /
Investments
a. Human Resource Costs – the
Monetary Value Approach, Non -
Monetary value Based Approaches
b. Investment in employees --
Human resource Development Case Study/
Role -play/
Drama/ Group
Discussion Learning to calculate
human resource
cost/investments
3 Return on Investments
a. Development of HR ROI into
through High Performance
Employees
b. Measurement of Group Value –
The Likert and Bowers Model,
Hermanson’s unpurchased goodwill
model Case Study/
Role -play/
Drama/ Group
Discussion Learning to calculate
human resource return on
investments
4 Human Resource Accounting
System
a. Developing Human Resource
Accounting System
b. Implementation of Human Case Study/
Role -play/
Drama/ Group
Discussion Learning development and
implementation of HR
accounting system
Sr.
No. Content Activity Learning Outcome
resource Accounting system
c. Integration with other accounting
system
5 Human Resource Score Card
a. HR Score Card, constituents of
HR Scorecard
b. HR score card as an instrument in
HR Audit Case Study/
Role -play/
Drama / Group
Discussion Introduction of HR Score
Card and its
implementation
6 Human Resource Audit
a. Role of Human resource audit in
business environment
b. HR Audit Objectives, Concepts,
Components, Need, Benefits,
Importance
c. Methodology and instruments of
HR Audit
d. The audit process and Issues in
HR Audit Case Study/
Role -play/
Drama/ Group
Discussion Introduction to HR audit
7 Human Resource Audit Report
a. HR Audit Report – purpose
b. Report Design – Preparation of
report
c. Use of HR Audit report for
business improvement Case Study/
Role -play/
Drama/ Group
Discussion Learning to prepare HR
Audit Report
8 Recent Advancements in Human
Resource Audit and Accounting Case Study/
Role -play/
Drama/ Group
Discussion Exploring recent
advancements in Human
Resource Audit and
Accounting
9 Case Studies and Presentations Case Study/
Role -play/
Drama/ Group
Discussion
Text books
1 Personnel & Human Resource Management – P. Subba Rao.
Reference books
1 Human Resource and Audit – T.V.Rao
2 Human Resource System – T.V.Rao & Udai Pareek
Assessment
Internal 40%
Semester end 60%
Semester : III - Elective
Title of the Subject /
course : Employee Relations and Labour Laws and Alternate
Dispute Resolution
Course Code :
Credits : 4 Duration in Hrs : 40
Learning Objectives
1 Understanding Nature and Importance of IR
2 To understand Conflict preventing & resolution methods under IR
3 Discussing practical cases in IR
4 New trends in IR and future of IR
Module
Sr.
No. Content Activity Learning outcomes
1 History & Growth of IR in India
Pre independence
Post independence.
Post Liberalization.
India & ILO Discuss the history of the IR
movement and growth in India
2 IR issues in Organizations
IR Definitions
Different approaches to
IR:
a) Functional approach
b) Systems approach & Dunlop’s
Contribution
c) Oxford Model
d) HR approach
e) Comprehensive IR model of
internalist & externalist approach Discuss various definitions of IR
& IR approaches with their
advantages and disadvantages
3 Prevention Machinery of
Conflict in IR
Issues & Levels of conflict in
IR, The State & Industrial
Relations Policy, Tripartite &
Bipartite Bodies, Ethical
Codes & IR,
Industrial Employment
(Standing Orders) Act,1946,
Model Grievance Procedure &
Disciplinary Proceedings
Overview of Trade Union
Movement, Union Politics,
Difference between Trade
union registration &
recognition. Trade Union
Registration Act 1926. Union Case
Studies Understanding the genesis of
conflict in IR and various
methods prevent the same.
recognition under
MRTUP&PULP & Code of
Discipline
Conditions for effective
Collective Bargaining and
process of CB.
4 Conflict Settlement Machinery
in IR - II
Industrial Dispute Act – 1947
Alternate Dispute Resolution
(ADR)
a) What is It?
b) Discuss cases using ADR to
settle cross cultural,
environment, healthcare
business disputes
c) ADR Clause Drafting Cases
Studies Understanding various methods
to solve the conflict. Drafting
simple settlement ag reements and
discuss issues related to
enforceability of agreements
5 Labor Welfare
Labor Welfare -
a) Concept of Labor Welfare
b)Approaches to Labor Welfare c)
Statutory and Non -Statutory
Welfare
Workers Participation in
Management -
a) Experiences of Germany,
France & Britain.
b)Indian experience, Suggestion
schemes, Kaizen, Quality circles,
TQM,ISO, Productivity
Bargaining Case
Studies To highlight the importance of
Labor welfare & workers
participation in management and
how can it help for smooth
industrial relations
6 New trends in IR & Future of IR
in India 2020
The changing demographics of
Indian Industry, manufacturing
to service sector, from formal
to informal, digitization etc.
Expected changes in the
dynamics of IR in this changed
Industry model
Ways to cope up with these
problems
Collaboration a new outlook to
IR
Guest
Lecture This chapter is expected to be
thought completely with practical
examples of companies. No
particular book required for the
same
7 Internal Assessments
8 Revision
Text and Reference books
1 Mamoria, C. B. & Mamoria, S. Dynamics of Industrial Relations in India.
Himalaya Publishing House
2 Sharma, A. M. Industrial Relations: Conceptual & Legal Framework. Himalaya
Publishing House
3 Mamoria, C. B., Mamoria, S. & S. V. Gankar. Dynamics of Industrial Relations
in India. Himalaya Publishing House
4 Venkata Ratnam, C. S. Industrial Relations. Oxford University Press
5 Industrial Relations – Late C.S Venkata Ratnam – Oxford Publications
6 Industrial Re lations, Trade Unions and Labour Legislation – P.R.N Sinha, Indu
Bala Sinha, Seema Priyadarshini Shekhar – Pearson Publications
7 Alternative Methods of Dispute Resolution By Martin A. Frey
8 ADR principles and practice By Henry J. Brown
9 Getting to Yes: Negotiating Agreement Without Giving In By Roger Fisher and
William Ury
10 Dispute resolution : negotiation, mediation, arbitration, and other processes By
Stephen B. Goldberg,
11 Sharma, A. M. Industrial Relations: Aspects of Labour Welf are & and Social
Security. Himalaya Publishing House
12 Sharma, A. M. Industrial Relations: Industrial Jurisprudence and Labour
Legislation. Himalaya Publishing House
Assessment
Internal 40%
Semester end 60%
Programme - Masters in Management Studies
Semester - III
OPERATIONS (CORE)
Semester : III Core
Title of the Subject / course : Supply Chain Management
Course Code :
Credits : 4 Duration : 40
Learning Objectives
1 Familiarize with the basic concepts of Logistics Management in relation to Inbound
Logistics, Process Logistics, and Outbound Logistics phases of business.
2 To explore the major elements of supply chain and expose to leading edge thinking on
supply chain strategy, Designing supply chain, customer satisfaction; inventory
management; risk management, alliances, issues and challenges, performance
measurement.
Prerequisites if any
Connections with Subjects in
the current or Future courses International Logistics
Module
S
No Content Activity Learning outcomes
1 Understanding the supply chain
What is a supply chain? Decision phases in
a supply chain.
Evolution of SCM, SCM integration,
Linkages and Decisions in SCM.
Difference of Supply Chains in Product
(Mfg.)
Industry and Service -based Industry.
Supply Chain and Demand chain, Value
creation .
Delivery and Value addition through
supply chain.
Process view of a supply chain. The
importance of supply chain flows.
Competitive Supply Chain Strategies.
Achieving strategic fit. Lecture and
discussion. Understanding of Supply
chain
2 Logistics
Competitive advantage and three C,
Competitive advantage through logistics.
Logistics -A system concept, Customer
value chain, Logistics functions.
Logistics Mission, Objectives, Goals,
Decisions. Reverse Logistics. Lecture and
discussion. Understanding of
Logistics concept
3 Warehousing and Distribution
Role of warehouse in Logistics, Lecture and
discussion. Understanding of
Warehousing function
S
No Content Activity Learning outcomes
Warehousing functions, Types of
warehouses
Warehouse site selection, Layout design,
Warehouse Decision model.
Warehouse automation, strategies,
performance, costing.
Distribution, Role, Importance, Levels,
Channels, Structure, Functions.
Channel partners, functions, Tasks, Flows,
Strategy.
Free trade zones and special economic
zones. and distribution channel
4 Order Processing and Logistics
Information system
Order Preparation, Transmittal, Order
entry, Order filling, Order status reporting
Industrial order processing and Retail
order processing.
Web based order processing. Processing
priorities. Lecture and
discussion. Understanding of
Warehouse process and
logistics information
system
5 Performance Measurement and
Controls in Supply Chain Management
Pre- transaction, Transaction, Post -
transaction elements, Service attributes
Value added customer service, Importance
of Logistics Customer service
Sales and Service relationship, Cost and
Service relationship.
Objective, Levels, Parameters of
performance measures - Cycle time, Fill
Rate.
Inventory Turnover, On -time Shipping and
Delivery, Perfect Order, Stock out.
Transportation measurements, Customer
perception measure, Audit.
Gap Analysis
Concept of Benchmarking
Benchmarking for Best Practices
SCOR and DCOR Lecture and
discussion. Understanding of
customer service and
performance
measurement
6 Transportation
Infrastructure, road, rail, air water,
pipeline. Freight Management, Freight
cost.
Transportation Network Route planning,
Containerization, Packing.
Effective / Cost Optimizing Distribution
strategies - Direct shipment, Cross -docking,
Milk run, transshipment. Lecture and
discussion. Understanding of
Transportation modes
S
No Content Activity Learning outcomes
7 Designing Logistics and distribution
network in a supply chain
Applications to Online Sales
Network Design in the SC
the role of distribution in the supply chain.
Importance of Smart Transportation
Distribution Center Concept , Modern
DC’s , Robotics Usage for pick and pack
Factors influencing distribution network
design.
Supply Chain Integration
Design option for a distribution network.
Distribution network in practice. Lecture and
discussion. Understanding various
distribution networks
8 The value of Information
Bullwhip effect. Effective forecasts.
Information for the coordination of
systems.
Collaborative Planning Forecasting
Replenishment (CPRF) concept.
Locating desired products. Lead time
reduction.
Information and supply chain trade -off.
Designing the sup ply chain for conflicting
goals.
Inventory Management and Risk
pooling, Logistics Information system
Function, OMS, WMS, TMS.
Internal Operations – Input, Database
management, Output Lecture and
discussion. Understanding
importance of
information in supply
chain.
9 Strategic Alliances
A framework for strategic alliances. Third
party / fourth party logistics.
What are 3PL/4PL, Advantages and
disadvantages of 3PL, 3PL issues and
requirements?
Retailer supplier partnership. Types of
RSP, Requirements of RSP
Inventory ownership in RSP, Issues and
steps in RSP implementation
Advantages and disadvantages of RSP.
Distribution Integration
Types of and issues in Distribution
integration.
Customer Value Lecture and
discussion. Understanding of various
outsour cing activities
and RSP
10 E-procurement and outsourcing
Outsourcing benefits and risks. A
framework for Buy/Make decisions
E-procurement. A framework of E -Lecture and
discussion. Understanding
procurement through
Internet and impact.
S
No Content Activity Learning outcomes
procurement.
Impact of Internet on supply chain
strategies (E -business).
11 Designing Global Supply Chain
Networks
Global market / Technological/ Cost/
Political and Economic Forces.
Risks and advantages of international
supply chain.
International versus Regional products.
Local autonomy versus central control.
Regional differences in Logistics - Cultural
differences/ infrastructure/ performance
expectation and evaluation
Information systems availability, human
resources. Global business logistics. Lecture and
discussion. Understanding various
international issues and
challenges
12 Performance Measurement and
Controls in Supply Chain Management
Measurement of a Robust Supply Chain.
Cost / Quality / Service Measurement
Introduction and concept of
Benchmarking. Gap Analysis.
Key actions in benchmarking for best
practices.
Overview of Supply Chain Operations
Reference (SCOR) Modeling.
Balance scorecard for SCM.
Lean Manufacturing and Mass
Customisation Lecture and
discussion. Understanding various
performance
measurements tools in
supply chain.
13 Ethical issues in SCM
Supply chain vulnerability.
Conformance to applicable laws such as
Contract and commercial laws,
Trade regulation, government procurement
regulations, patents
Copyrights, trademark laws, transportation
and logistics laws and regulations
Environmental laws. International
practices. Confidentiality and proprietary
information. Lecture and
discussion. Understanding various
ethics, Rules and
regulations in supply
chain.
14 Current Trends in Supply Chain
Goldratt Supply Chains
Sustainable Supply Chain
Resilient supply chains
Green Supply chain
Lean supply chain Lecture and
discussion. Understanding recent
trends in supply chain.
Text books
1 Supply Chain Management - Strategy,
Planning and Operation Sunil Chopra and Peter Meindl
2 Supply Chain Management by Simchi Levi
Reference books
1 Logistics Management V.V.Sople
2 Supply Chian Management V.V.Sople
3 Business Logistics Ronald H.Ballou
4 Logistics and Supply Chain Management Martin Christopher
6 Designing & Managing the supply chain David, Philip Kminsky
Assessment
Internal 40%
Semester end 60%
Semester : III Core
Title of the Subject / course : Operations Analytics
Course Code :
Credits : 4 Duration : 40
Learning Objectives
1 To understand basic aspects of analytics and evaluation
2 To learn various analytical techniques applied in complex real life situations
3 To be able to scale up an academic model to workable practical model by carrying the
process of analytical framework.
Prerequisites if any Operations Management, Operations Research, Statistics
for Management,
Connections with Subjects in
the current or Future
courses Supply Chain Management, MRPC, Materials
Management.
Module
Sr.
No. Content Activity Learning outcomes
1 Gaining data insights and Predictive
Analytics
Introduction to analytics, Demand
analytics -qualitative forecasting Lecture,
examples on
excel, cases Understand
Forecasting and
predictions
2 Demand analytics –quantitative forecasting
,Moving average, exponential smoothing,
trend, regression adjusted with seasonality,
double exponential smoothing, optimum
values of period of MA & smoothing
constant Lecture,
examples on
spread sheets,
cases Understand and use
various techniques
for demand
forecasting
3 Measures of accuracy in forecasting in
terms of MAD,MSE,MAPE & tracking
signal Lecture,
examples on
spread sheets,
cases To evaluate the
appropriatene ss of
the projective
technique
4 Service analytics in waiting line, single &
multiserver, use of simulation and
customer service efficiency, cost
optimization Lecture,
examples on
spread sheets,
cases To understand
service efficiency
analysis
5 Service analytics in Retail, stocking policy
and impact of stock -out, use of simulation,
service efficiency,& cost optimization Lecture,
examples on
spread sheets,
cases To know
management of
service operations in
Retail
6 Supply Chain Analytics: Supply Chain
Metrics, Decision areas in SCM
Procurement, Manufacturing, Distribution,
Logistic s, Global Lecture,
examples on
spread sheets,
cases To identify the
supply chain related
measurement
7 Supply chain analytics, Risk &
performance indices wrt cost, capacity , Lecture,
examples on To understand and
list the risk and
Sr.
No. Content Activity Learning outcomes
quality, logistics & distribution etc spread sheets,
cases performance of
supply chain
8 Types of Reports: Summary Reporting,
Detailed, Functional, Multi -view, Drill
Down, Utility View, Process View Lecture,
examples on
spread sheets,
cases To know the
reporting of the
analytics
9 Performance Metrics:
Inventory, Fulfillment, Alerts, and
Flagging etc.
Dash Board Designing, Balanced
Scorecard: Kaplan and Norton Framework,
Strategy Map, Scorecard Design Lecture,
examples on
spread sheets,
cases To understand
performance metrics
in various cases
Text books
1 Business Analytics:
Practitioner’s Guide Rahul Saxena and Anand Srinivasan
2
Reference books
1 Business Analytics -
An Introduction Jay Leibowitz
2
Assessment Internal 40%
Semester end 60%
Semester : III Core
Title of the Subject / course : Service Operations Management
Course Code :
Credits : 4 Duration : 40
Learning Objectives
1 Understanding various types of Service Industry
2 Site selection for service location
3 Role of Operations for Profitability in Service industry
4 Inventory management in Service industry
5 Basics of Outsourcing/Offshoring in Services
Prerequisites if any Operations Management
Operations Research
Statistics for Business
Connections with Subjects in the
current or Future courses Materials Management, Supply Chain Management
Module
Sr.
No. Content Activity Learning outcomes
1 Services:
a) Introduction
b) Characteristics of Services,
c) Importance of Service Sector, Lecture with
discussion Better understanding of
services
2 Classification of services
a) Classification framework,
b) Service Delivery System –
Process Flow Diagrams, blue
printing
c) Process Simulation Lecture with
discussion Understanding of workflow of
Services
3 Site Selection for Services:
a) Types of Service Firms –
b) Demand Sensitive Services,
c) Delivered Services,
d) Quasi -manufacturing Services, Lecture with
discussion &
examples Understanding complexity of
services
4 Site Selection for Services:
a) Site Selection for Demand
Sensitive Services
– Factor Rating,
– Regression,
–GIS,
–Gravity Model of Demand Developing
quantitative
models for
various
situations Develop ing quantitative
ability for decision making
5 Site Selection for Services:
a) Site Selection for Delivered
Services
– Expected Results,
– Mathematical Solution
Methods for delivered services, Developing
quantitative
models for
various
situations Developing quantitative
ability for decision making
Sr.
No. Content Activity Learning outcomes
6 Site Selection for Services:
a) Site Selection for Quasi -
Manufacturing Services
– Mixed Linear / Integer
Programming for Location
Selection Developing
quantitative
models for
various
situations Deve loping quantitative
ability
7 Yield Management:
a) Capacity Strategies for Yield
Management,
b) Overbooking, Developing
quantitative
models for
various service
situations Understanding Profitability in
Service Industry
8 Yield Management:
c) Allocating Capacity – Static
Methods,
–Nested Static Methods,
–Dynamic Methods.
d) Pricing,
e) Implementation issues
– Alienating Customers,
–Customer Class Cheating,
–Employee Empowerment,
f) Cost and Implementation Time. Developing
quantitative
models for
various service
situations Understanding Profitability in
Service Industry
9 Inventory Management in
Services:
a) Services versus Manufacturing
Inventory,
b) Set Up and Ordering Costs,
c) Number of Products,
d) Limited Shelf Spa ce,
e) Lost Sales versus Back Orders,
f) Product Substitution,
g) Demand Variance,
h) Information Accuracy Lecture with
discussion Understanding Inventory in
Service Industry
10 Inventory Management in
Services:
a) The Newsvendor Model,
b) Multiple Products and Shelf
Space Limitations, Quantitative
Models Inventory control in Service
industry
11 Inventory Management in
Services:
a) Inventory Inaccuracy
b) Phantom Stock outs,
c) Shrinkage.
d) Revenue Sharing, e)
Markdown Money, Lecture with
discussion Inventory control in Service
industry
12 Outsourcing:
a) Contract risk,
b) Outsource Firm Risk Lecture with
discussion Outsourcing concept in
services
Sr.
No. Content Activity Learning outcomes
c) Pricing Risk,
d) Competitive Advantage
e) Information Privacy Risk,
f) Firm Specific Risks
13 Offshoring :
a) Quantifying Offshoring,
b) Offshoring and Competitive
Capabilities
c) Cost Issues
d) Non -cost Issues. Lecture with
discussion Outsourcing concept in
services
14 Performance measurement of
Service Operations:
a)Productivity M easures
b)Cost Measures
c) SERVQUAL model
Development of
measures in the
class for various
industries Assessment of Performance
of Services
Text books
1 Successful Service Operations Management Metters, King -Metters, Pulliman
and Walton
2 Operations Management
( Theory & Practice B Mahadevan
Reference books
1 Service Operations Management - Improving
Service delivery Robert Johnston Graham Clark,
2 Service Operations Management Fritzsimmons
Assessment Internal 40% or 25 %
Semester end 60% or 75 %
Semester : III Core
Title of the Subject / course : Manufacturing Resource Planning and control
Course Code :
Credits : 4 Duration : 40
Learning Objectives
1 To understand importance of manufacturing resources planning and control to achieve
continuous improvement in the better performance.
2 To give knowledge of quantitative methods as well as various tools of resources
planning like MRP1,MRP2 & ERP for decision making in operations.
Prerequisites if any Operations management
Connections with Subjects in the
current or Future courses Materials Management , SCM
Module
Content Activity Learning outcomes
1 Overview of operations planning &
control recent business environment,
Challenges in competitive edge. Lectures
2 Various Manufacturing resources
importance their planning and control.
Functions of operation planning and
control Lectures
3 Hierarchy of production plans overview,
linkages to achieve business plans Lecture
4 Various models optimization line
balancing models. Demand management
capacity planning models lay out models. Lectures,
application
in the
practice
5 Mater production scheduling module (I)
Need objectives functions flow of
materials in different manufacturing
scenarios Lectures,
case
studies,
application
6 MPS module (II) Broader heading,
planning horizon time periods, order
management, safety and hedges, effect of
changing MPS.
7 Materials requirement planning MRP1
Broader topics: Introduction roles &
functions. Independent & dependent
demand, Types of Bills of materials,
Quantitative problems, MRP as systems. Lectures
application
and
numerical
problems
8 Capacity Management: Int roduction to
capacity, capacity management, need
capacity planning level visa visca,
production planning.
1) Capacity expansion strategies
2) Rough out capacity planning RCCP Lecture
application
Numbering
Problems.
Content Activity Learning outcomes
3) CRP - Capacity requirement Planning
4) Scheduling strategies
5) Production smoothly policies
6) Finite & Infinite loads.
9 Manufacturing Resource planning MRP
II ( Module I) : Introduction to MRP II,
Roles functions frame work of
information flow in MRP II, Relation of
MRP II with demand management and
capacity management manufacturing
calendar. Lecture
and
application
10 MRP II module II: Transition of MRPI to
MRPII c losed loop MRP, comparison
between MRP1 & MRP II benefits. Lecture
and case
studies
11 ERP – Need, function & utility to
business ERP -SAP-PPC modules.
Reports, Interpretation variance.
Analysis – use in decision making. Lecture
and case
studies
12 Case studies & presentation on all above
topics.
Text Books
1 Production/ Operations Management Ashwathappa & Shridhar Bhat
2 Operations Management ( Theory &
Practice) B. Mahadevan Person publication 2nd
edition.
3 Production/ Operations Planning and
Control Stephen Chapman
Reference books
1 Elements of production planning &
control Samuel Eilon
2 Operations Planning & Control S.K Mukhopadhaya
3 Manufacturing Planning and Control Volmann, Berry, Whybark
Assessment
Internal 40%
Semester end 60%
Semester : III Core
Title of the Subject / course : Materials Management
Course Code :
Credits : 4 Duration : 40
Learning Objectives
1 Importance of Materials Management w.r.t. Business
2 Learning various aspects of Purchase & warehousing
3 Understanding documents control w.r.t. Material movement
4 Materials planning with quantitative models
5 Financial aspects of Materials Management
6 Importance of Ethics in Materials Management
Prerequisites if any Operations Management, Operations Research
Connections with Subjects in the
current or Future courses Supply Chain Management, MRPC
Module
Sr.
No. Content Activity Learning outcomes
1 Materials Management an overview
a) Introduction,
b) Importance of Materials
Management
c) Objectives of Materials Management
d) Costs involved in the Management
of Materials e) Integrated approach to
Materials Management
f) Organizing Materials Management.
g) Organization based on
Commodities/Location/function
h) Centralized versus Decentralized
materials management. Lecture Preparation for the course in
respect Operations as well as
Organization
2 Materials Planning
a) Introduction and factors influencing
materials planning b) Techniques of
materials planning
c) Bill -of-Materials
d) Materials Requirement Planning
(MRP).
e) Past Consumption Analysis
Technique Lecture/
Discussion/
Problems
from Industry
using
comput ers
Planning with financial
perspective
Understanding impact of
MRP on financial statements
3 Purchasing
a) Purchasing principles, policies,
procedures and practices
b) Objectives, scope, responsibility and
limitations
c) Sources of supply and Supplier
selection. Lecture/
Industrial
examples/
Problems Overview of Purchasing
activities
Sr.
No. Content Activity Learning outcomes
d) Vendor development -evaluation and
rating.
e) Price forecasting
f) Price -cost analysis
g) Negotiations
h) Reciprocity
i) Legal aspects of purchasing
j) Purchase orders/ contracts
k) Method of buying - under certainty,
under risk, and under uncertainty
4 Purchasing and Procurement Activities
under Materials Management.
a) Supplier Quality Assurance
Programme
b) Buyer Supplier Relationship
c) Self certified suppliers.
d) Elements of procurement cycle. Lecture/
Examples of
supplier
audits/
Example of
procurement
cycle Detailed understanding of
Purchase Process
5 Purchasing of Capital Equipment
a) Significant differences
b) Considerations in evaluation of bids
c) Purchase of used equipment
d) Sources of used equipments
e) Purchase versus lease.
f) Role of Purchasing Committees/
Purchase Managers Lecture with
examples
from Industry Basic understanding of
purchase of projects
6 International procurement -Imports.
a) International commercial terms.
b) Import procedures and
documentation.
c) Categories of importers.
d) Identification of foreign sources.
e) Payment terms including Letter of
credit.
f) Types of L/Cs.
g) Custom tariff
h) Custom clearance.
i) Bill of Lading and other documents Lecture with
display of
relevant
documents Basic introduction to
imports
7 Classification of Materials
a) Intro duction and objectives of
classification.
b) Basis of classification.
c) Classification on the basis of nature
of materials.
d) Classification on the basis of
usability of materials.
f) Types of inventories. Lecture with
industrial
examples/
ABC analysis
problem on
excel sheet
with at least
20 materials To understand how industry
give selective importance to
specific materials
8 Materials receipt and Warehousing
a) Introduction and functions of Lecture with
development Understanding the controls
over materials
Sr.
No. Content Activity Learning outcomes
scientific store management.
b) Types of stores and benefits of
scientific storekeeping.
c) Store location and layout.
d) Typical layout plans
e) Storing practices and identification
of materials.
f) Centralization and Decentralization
of stores.
g) Preservation of materials
h) Issue control. of relevant
documents in
the class by
students
9 Codification
a) Introduction
b) Benefits of codification.
c) Stages of scientific codification.
d) Systems of codification.
e) Colour coding Lecture with
day to day
examples
from
student’s
presentation Understanding the impact
codification on
computerization & decision
making
10 Standardization
a) Introduction and different levels of
standards (BIS,ISI)
b) Various Foreign Standards in use in
India.
c) How is an Indian standard evolved?
d) Advantages of Standardization.
e) Standardization as a tool for variety
reduction
f) The Role of Materials Management
(Purchase/Stores) in Standardization/
Variety Reduction. Lecture &
student
presentation
with
examples Importance of
standardization
11 Obsolete, Surplus and Scrap
Management
a) Definition
b) Need for Scrap yard
c) Identification and control.
d) Categorization of obsolete/ surplus.
e) Control of scrap/ obsolescence.
f) Responsibility for disposal.
g) Procedures and documentation for
disposal of scrap/ obsolete/ surplus. Lecture with
industrial
examples of
Issues arising
out of scrap Understanding the processes
& financial impacts
12 Stores Accounting and Stock
verification
a) Costing of Receipt of Materials.
b) Costing of Issues to Production.
c) Stock verification
d) Periodic Verification.
e) Perpetual Verification.
f) Process of Verification
Lecture with
stock taking
activity in the
class of the
class
Learning the industry
process & its financial
impacts
Sr.
No. Content Activity Learning outcomes
13 Ethics in Materials Management
a) Importance of Ethics
b) Business Ethics
c) Ethics in buying
d) Code of ethics
e) Problems in Ethics
f) Backdoor selling Lecture with
examples Importance of Ethics in
Materials Management
14 Material Handling
a)20 Principles of Material Handling
b)Palletisation c)Containerization
d)Transportation Modes / Attributes
e)Transportation mix in Economy
f)Total cost concept in Material
Handling and Transportation Lecture Basic introduction to
Materials handling
Text books
1 Purchasing and Materials
Management P.Gopalkrishnan (Tata McGraw Hill, New
Delhi).
2 Materials Management –An
integrated approach P.Gopalkrishnan and M. Sundaresan (Prentice -
Hall India, New Delhi).
3 Purchasing Management Datta
4 Purchasing Management Nair
Reference books
1 Materials and Logistics Management Prof. L.C. Jhamb (Everest Publishing House,
Pune).
2 Introduction to Materials
Management JR Tony Arnold and Stephan Chapman
(Pearson Education, New Delhi) 2004 Fifth
Edition.
3 Purchasing and Materials
Management N.K.Nair (Vikas Publishing House, New
Delhi).
Assessment
Internal 40% or 25 %
Semester end 60% or 75 %
Programme - Masters in Management Studies
Semester - III
OPERATIONS (ELECTIVE)
Semester : III Electives
Title of the Subject / course : World Class Manufacturing
Course Code :
Credits : 4 Duration : 40
Learning Objectives
1 To meet global markets which are more turbulent, dynamic and complex.
2 To understand the relevance of World Class Performance in competitive framework
3 To understand global markets relationship to world class performance
4 To build the framework for world class manufacturing
5 To understand the state Indian manufacturing in relation to world class standards and
performance issues
Prerequisites if any Operations Management,
Connections with Subjects in the
current or Future courses TQM.
Module
Sr.
No Content Activity Learning outcomes
1
World class manufacturing and
information age.
Sub Topics.
Emergency of information age.
Completing in information age business
challenges operating environment of
information age
Indian global completeness and
manufacturing excellent
Time based competition, managing
knowledge
Problems in manufacturing industry co -
ordination control Fragmented
information infrastr ucture
Understanding, Attribute of world class
status. Lecture
Lecture & case
studies
Discussion in
the class from
student s
2 Gaining competitive advantage through
world class manufacturing.
Varies concepts of world class
manufacturing
What is world class manufacturing
Various models of WCM,
Various models of WCM or approaches to
WCM.
Practices of WCM
Meaning of WCM supplier, customer Lecture
applications
case studies.
Sr.
No Content Activity Learning outcomes
manufacturer quality in WCM.
3
Systems & Tools for World Class
manufacturing
Overview of systems & tools
Information management tools
Material processing and handling tools.
Product, Process design tools
Flexible manufacturing systems rapid
prototyping
Lean Production tools.
An assessment Manufacturing systems Case studies
Discussion
from group
Application in
industries
4
World class manufacturing - The Indian
scenario.
Competitiveness of Indian manufacturing.
Manufacturing performance & Planned
strategies of Indian manufacturing.
Manufacturing readiness of Indian firms
Manufacturing objectives and strategy
Use of Manag ement tools and
technologies classification by breadth of
Information Technology.
Infrastructure and depth of manufacturing
applications.
Strategy for world class status, and
information technology.
Is India ready for world class
manufacturing. Case stud ies
Discussion
from group
Application in
industries
5
Leading India towards world class
manufacturing
Business strategy & global
competitiveness.
Manufacturing strategies for information
age.
Developing strategic thinking as world
class as STRATEGIC PERSPECTIVE.
Issues in strategic planning
Barriers to using information technology
strategically.
World Class Strategic planning and
Implementation
Need for performance measurement
Various methods of measurement
Importance of Human diversions in world
class - morale and team building. Case studies
Discussion
from group
Application in
industries
6. Case studies / Presentations
Based on the above topics by students. Toyota
Production
System Case
Text books
1 World class manufacturing A strategic
perspective B.S Sahay, K.B.C Saxena, Ashish Kumar.
Reference Books
1 World class manufacturing K . Shridhar Bhat
2 The Toyota way Jeffrey K Liker
3 Toyota Production system Taichi Ohno
4 Kaizen Masaki Imami
5 Beyond TQM by Robert L Flood.
6 Out of Crisis Dr Deming
Assessment Internal 40%
Semester end 60%
Semester : III Electives
Title of the Subject / course : Business Process Re -engineering And Benchmarking
Course Code :
Credits : 4 Duration : 40
Learning Objectives
1 To understand business process reengineering
2 To know the tools and techniques for business process reengineering
3 To understand the importance of Benchmarking the business processes
4 Role of leadership, technology in Business process reengineering
Prerequisites if any Connections with Subjects in the
current or Future courses Strategic Operations Management
Module
Sr.
No. Content Activity Learning outcomes
1 Business Process Fundamentals
Definition of Business Processes
Business processes and functional
processes
Importance of focusing on business
processes Lecture and
cases Understand and know basics
of Business process
2 Understanding Business Processes
Customer focused analysis of business
processes
Identifying value adding activities Lecture and
Cases Understand customer and
value addition in Business
process
3 Visualizing Business Processes
Introduction to flowcharting
Types of flowcharts – block diagrams,
functional flowchart with time -lines
Performance Measurement systems
Process characteristics Exercises
for
flowcharts Know logical flows and
process component
4 Types of re -engineering
Process Improvement with cost
reductions
Achieving best -in-class with
competitive focus
Radical change by re -writing the rules Lecture and
cases Know types
5 Organizing for Process Improvements
Setting up teams, choosing team leaders
Training teams for process
improvements Lecture,
Case, and
discussion To understand
implementation process
6 Benchmarking
Origins of benchmarking – Xerox
approach
Definition of benchmarking Case To know benchmarking and
relevance
Sr.
No. Content Activity Learning outcomes
7 Internal benchmarking
Benchmarking against the best in the
unit
Benchmarking against the best in the
group Case, lecture
and
presentation To know benchmarking and
relevance
8 External benchmarking
Benchmarking the best in the industry
Benchmarking the best in any industry Lecture To understand status in
bigger perspective
9 Re-engineering and Information
technology
Flowcharting information flows
Using IT to speed up processes Lecture and
case To understand integration of
technology
10 Organizing for re -engineering
Obtaining top management commitment
Creating cross -functional teams
Supporting teams with resources Case To understand role of top
management
11 Re-engineering – focus phase
Identification of key processes
Identification of key people and getting
their support
Identification of benefits possible and
resources required Lecture
Presentation,
case To know how to get the team
for BPR and Benchmarking
12 Re-engineering – design phase
Selection of processes to be re -
engineered
Setting time frames, targets Lecture and
case To understand phases and
identification of processes
13 Re-engineering – implementation phase
Communicating the benefits for the
organization
Communicating the benefits for the
individuals
Monitoring progress
Consolidating the gains Lecture and
cases To identify the benefits and
results of BPR and
Benchmarking
Text books
1 Re-engineering the Corporation Michael Hammer & James Champy
2 Beyond Re -engineering - Michael Hammer
Reference books
1 Business process Bench marking Robert C. Camp
2 Process Re -engineering Lon Roberts
3 Business process Orientation Kevin Mc Cormack William C Johnson
Assessment
Internal 40%
Semester end 60%
Semester : III Electives
Title of the Subject / course : Technology Management & Manufacturing strategy
Course Code :
Credits : 4 Duration : 40
Learning Objectives
1 How technology can be used in a corporate to gain strategic advantage
2 Contribution of Technology in New product development
3 Use of technology in Product design
4 Application of Technology in a manufacturing company
5 How to compete with better Manufacturing strategy
6 Application of JIT, TOC and Customization as tools to compete in a manufacturing
organisation
Prerequisites if any operations management
Connections with Subjects
in the current or Future
courses World class manufacturing, TQM, Strategic Operations
Management, Project Management
Module
Sr.
No. Content Activity Learning outcomes
1
Corporate Strategy and Manufacturing.
Pitfalls of functional based strategies.
Strategic Integration of manufacturing
and marketing.
Concept of Order Winners and
Qualifiers. Lecture and
Discussion Alignment of functional
strategies with corporate
strategy and importance of
strategy in custom er
orientation
2
Technology Management and New
Product development (NPD).
Corporate Strategy and New Product
Development.
Organization for NPD. Lecture and
assignment to
identify new
products in the
market and
their strategic
importance to
the respective
organisation Role of Technology in
NPD. Strategic
importance of NPD
3
Technology management and Idea
Generation for NPD.
Discovering customer needs.
Sources for new product ideas.
Market assessment and value analysis.
Evaluation of new product ideas. Lecture and
Video on NPD
idea generation
and assignment
on VA and
idea generation Process of NPD. Role of
VA in NPD
4
Technology management and NPD
project selection.
Assessment of product concept.
Assessment of competitors.
Concept testing.
Financial analysis of project. Lecture and
Case study on
Financial
analysis of
project
Criteria for project
selection
Product concept testing
process
Project analysis
Sr.
No. Content Activity Learning outcomes
5
Technology Management and Product
design.
Integrated product design.
Design for quality using quality
function deployment.
Design for reliability.
Design for manufacturability. Lecture and
Assignment on
QFD for
different
products How QFD is used for
designing new product.
Product designing process
Importance of designing
for reliability and
manufacturability
6
Order Winners and Qualifiers.
Dimensions of order -winners and
qualifiers - manufacturing specific, not
manufacturing related.
Determining order winners and
qualifiers.
Lecture and
discussion on
distinguishing
order winning
and order
qualifying
parameters Understanding that Order
winners and qualifiers are
both market -specific and
time-specific. They work
in different combinations
in different ways on
different markets and with
different customers
7
Process Choice.
Business implication of process choice -
project, jobbing, Line batch, continuous.
Hybrid processes - batch related, Line
related.
Technology strategy - flexibility, push vs
pull, technological opportunities. Lecture and
video of
different types
of processes
and their
application Applications of different
types of processes and
their advantages and
disadvantages
Technology strategy in
relation to process
selection
8
Product profiling and manufacturing.
Manufacturing and product life cycle
stages.
Manufacturing for multiple markets.
Manufacturing and incremental
marketing changes. Lecture and
discussion on
PLC in relation
to
manufacturing
strategy Relation between PLC
and Manufacturing
strategy
9
Focused manufacturing and group
technology.
Principles and concepts.
Methodology.
Manufacturing infrastructure.
Organizational structure - specialists,
generalists.
Operational control - quality, inventory,
manufacturing. Lecture and
discussion Difference focused
manufacturing and group
technology
Importance of
manufacturing
infrastructure
Significance of Quality
Control and inventory
control in manufacturing
10
Make or buy.
Core elements of the business and
strategic considerations.
Span of process and product technology.
Product volumes, costs.
Investment decisions. Lecture and
solving Make
or buy
problems Outsourcing as strategic
decision
Understanding difference
between process and
product technology and
their application in
manufacturing strategy
11
Basics of world class manufacturing.
General principles.
Design principles.
Human resource principles. Lecture and
video Strategic significance of
world class manufacturing
Sr.
No. Content Activity Learning outcomes
Quality and process improvement
principles.
Capacity principles.
12
Just in time Manufacturing.
Principles.
Practices.
Time -based competition.
Time as a competitive weapon.
New Product Development and time to
market. Lecture and
discussion Understanding the role of
Time as competitive
priority
13
Mass Customization.
Market trends.
Pre-requisites for mass customization.
Technologies for mass customization.
Theory of constraints(TOC)
Basics of TOC.
Drum -Buffer - Rope solutions to
manufacturing.
TOC in project management and supply
chain management. Lecture and
assignment of
writing a
summary of
book “The
goal” by
Goldratt Mass customization as a
tool.Applications of
Theory of constraints in
operations
Text books
1 The Goal Eliyahu M Goldratt
Reference books
1 Operation Management for competitive advantage Chase - Jacobs -Acquilano
2 Manufacturing Strategy: Text and Cases. 3rd ed.
Boston: Irwin McGraw -Hill, 2000. Terry Hill
Assessment Internal 40%
Semester end 60%
Semester : III Electives
Title of the Subject / course : Strategic Operations Management
Course Code :
Credits : 4 Duration : 40
Learning Objectives
1 Importance of aligning operations strategy to corporate strategy
2 Development of operations strategy and linking market requirements to operations
3 Implementation of operations strategy
4 Various alternatives available in capacity and manufacturing process decisions
5 Understanding the importance and issues in strategic resource management
6 Role of technology in operations strategy
7 Understanding of application oriented OM tools like Process analysis, project
management and ERP systems
Prerequisites if any Operations Management
Connections with
Subjects in the current
or Future courses Technology Management And Manufacturing Strategy,
Operations Analytics
Module
Sr
No, Content Activity Learning outcomes
1
Introduction: Importance and linkage with
corporate strategy, Strategies and values,
Competing through operations.
Operation strategy in global economy.
Strategic alliances and production sharing,
fluctuations of international financial
conditions and international companies.
Changing nature of world business.
Quality, customer service and cost
challenges a nd social responsibility,
Current perspective - Strategic fit.
Strategic Competitive priorities - Cost,
Quality,Time, Flexibility Lecture and
discussion Achieving strategic fit
between corporate
strategy and
operations strategy
and global economy,
Understanding the
competitive priorities
2 A framework for Operations Strategy in
Manufacturing, Services. role of
manufacturing /operations in business
strategy: Value as business concept –
strategic issues in manufacturing – Value
Chain concept Focus, c ore competence and
distinctive capabilities – stake holders &
strategy Lecture and
discussion Understanding Value
chain concept , core
competence and
distinctive capabilities
2
Methodology for developing operations
strategy :Checking markets, Outcome of
market debate - Linking manufacturing to
markets - strategic integration - why Lecture and
videos Developing operations
strategy.
Understanding
strategic issues in
Sr
No, Content Activity Learning outcomes
products sell in the markets - order winners,
order qualifiers. Lean systems eliminating
waste. manufacturing.
Linkage between
manufacturing and
marketing
3
DYNAMIC MARKETS & GENERIC
STRATEGIES :Technology strategy -
issues in new product development -time
to market - strategic nature of process -
business implication of process choice -
Hybrid process. Change management and
sustainability. Lecture and
videos Technology strategy,
NPD, Importance of
time as com petitive
priority
Various process
alternatives
4
OPERATIONS STRATEGY
IMPLEMENTATION: Evaluating various
tradeoffs alternatives – Focused
manufacturing – Product or process focus
– Make or Buy – merits /demerits – value
chain approach – just in time – lean
manufacturing – Quality as strategic factor Lecture and
assignments Understanding of trade
offs, make or buy
decisions, JIT
5
Strategic resource management:
Importance, issues involved -
organizational issues operational
approaches to improving delivery system,
controlling operations - key performance
indicator, PQCDSM(Productivity, Quality,
Cost, Delivery time, Safety, Morale) Lecture and
Case study
6 Role of technology in operations strategy:
Automated production system with robotic
systems. U se of IT and ITES enabling the
effective strategy and resource
implementation.
ERP for decision making Lecture and
assignments Understanding
application of
Technology in
operations strategy.
Text book
1 Chase, Jacobs, Aquilano and Agarwal, TMGH, 13th
Edition Operations Management for
competitive advantage
Reference books
1 Samson & Singh, Cambridge Operations Management
2 Norman Gaither, Greg Frazier, Cengage
Learning, India Ed. Operations Management
3 Terry Hill 3ed. Palgrave Macmillan Manufacturing Operations Strategy:
Texts and Cases
Assessment
Internal 40%
Semester end 60%
Semester : III Electives
Title of the Subject /
course : Industrial Engineering Applications and Management
Course Code :
Credits : 4 Duration : 40
Learning Objectives
1 To understand industrial engg fundamentals in relation to production and manufacturing
2 To understand the framework of industrial engineering and its applications
3 Understand applications in service as well as manufacturing domains
4 Developing insights to manage methods and processes for an organization
5 To understand optimal utilization of resources without capital investment
Prerequisites if any Operations Management
Connections with
Subjects in the current or
Future courses Material Management, Manufacturing Resource Planning
and Control
Module
Content Activity Learning outcomes
1 Introduction to industrial engg., scope
and importance to improve
productivity Lecture To know the
fundamentals and scope
of Industrial engineering
2 Industrial engg. Definitions and
applications Lecture & cases To know the
fundamentals and scope
of Industrial engineering
3 ILO framework for industrial engg.
Standards Lecture TO know and understand
the framework
internationally
4 Approach to productivity in service
and manufacturing domains Lecture and
cases To differentiate the
productivity in
manufacturing and service
sectors
5 Overview of work study and
measurement Lecture and
cases To know how to perform
Work study and
measurement
6 Pre determined methods & time
systems (PMTS) & application of low
cost automation. Lecture & Cases To understand the
measurements, time and
cost implications
7 P,Q,R,S,T concepts in plant / shop
layouts and selection of materials
handling equipment
and storage systems Lecture & Cases To know the layouts and
materials handling
8 Organization Methods Applications in
office and white collar productivity Lecture & Cases TO understand
applications in business all
over
Text books
1 Work -study ILO
Reference books
1 Industrial Engineering Applications and Management Philip Hicks
2 Handbook of Industrial Engineering & Management Ireson W. G. and Grand E. L.
3 Quality Detectives Dr. Gondhalekar & Payal
Shetty
4 Mathematical Techniques in Industrial Engineering Shone K. J.
Assessment
Internal 40%
Semester end 60%
Semester : III Electives
Title of the Subject /
course : Total Quality Management
Course Code :
Credits : 4 Duration : 40
Learning Objectives
1 Know concept of Total Quality management
2 Know the tools for quality control and management
3 Understand relation of cost and value to business
Prerequisites if any
Connections with
Subjects in the current
or Future courses Productivity Management, Industrial Engineering Applications And
Management, Operations Applications And Case Studies, World
Class Manufacturing
Module
Sr.
No. Content Activity Learning outcomes
1 Introduction and evolution of quality
movement Lecture and case
analysis Understand concept of quality
2 Contributions of Shewhart, Deming,
Juran, Feigenbaum, Crosby Lecture and case
analysis To know and appreciate the
development of quality
movement
3 Contributions of Japanese pioneers
Ishikawa, Taguchi, Taichi Ohno,
Shigeo Shingo Lecture and case
analysis To know and appreciate the
development of quality
movement
4 Statistical quality control basics Lecture and case
analysis To understand the statistical
techniques and tools for
quality control
5 Basics of sampling & reliability Lecture and case
analysis To know the methodology of
sampling
6 Quality tools and techniques ( Basic
and advanced tools) Lecture and case
analysis ,
numerical To understand techniques and
tools for quality control
7 Quality Improvement and Total
Employee Involvement Lecture and case
analysis To understand role of
employee and their
involvement
8 JIT manufacturing and Lean
manufacturing through waste
elimination Lecture and case
analysis To know Just In Time and
Lean Manufacturing
9 Six Sigma tools, quality circles Lecture and case
analysis To understand role and
functioning of quality circles
10 Statistical Process control, process
capability studies Lecture and case
analysis,
numerical To know how to measure the
process capabilities
11 Cost of quality – Juran / crossby Lecture and case
analysis To understand the relation of
Cost and Quality
Sr.
No. Content Activity Learning outcomes
12 CMM / PCMM , Latest ISO,
Overview of international Quality
framework Lecture and case
analysis To know different frameworks
for achieving international
standards
Text books
1 Total Quality Management Dale H Besterfield, Carol Besterfield, Mary
Besterfield, Sacre Glen Hhe
2 Quality Management Total Quality
Management Dr Vikram Sharma
3 Total Quality Management Poornima M Charantimath
Reference books
1 TQM in this Service R.P.Murthy, R.R.Lakhe
2 Total Quality Institute of Directors
3 100 TQM Tools Mike Asher, Gopal Kanji
4 Beyond TQM R.L.Flood
Assessment
Internal 40%
Semester end 60%
Semester : III Electives
Title of the Subject /
course : International Logistics
Course Code :
Credits : 4 Duration : 40
Learning Objectives
1 Develop knowledge about international logistics and understand role of various
players like logistics firms, Companies, governments, physical flow of goods,
physical facilities and more importantly sources of information for international
logistics.
Prerequisites if any Logistics and Supply chain
Connections with Subjects in the
current or Future courses
Module
Content Activity Learning outcomes
1 Introduction
International Trade Volume. Historical
Development of International Logistics
International Logistics Definition and
Components.
The Economic Importance of International
Logistics. Lecture and
discussion. Understanding of
International logistics
2 Methods of Entry into Foreign Markets.
Indirect Exporting, Active Exporting.
Production Abroad -Contract, Licensing,
Franchising, Joint Venture, Subsidiary.
Foreign Trade Zones, Maquiladoras, Foreign
Corrupt Practices Act. Lecture and
discussion. Understanding of
Exports
3 International Contracts
International Sales Contracts and CISG.
Agency versus Distribution Legal Issues.
Elements of an Agency or Distributor
Contract. Termination and Arbitration. Lecture and
discussion. Understanding of
International contracts
4 Terms of Trade or Incoterms
Understanding Incoterms,Incoterm
Strategy,Ex -Works,Free Carrier.
FAS,FOB,CFR,CIF,CPT,CIP,DES,DEQ,DAF,
DDU,DDP.
Electronic Data Interchange. Lecture and
discussion. Understanding of
various Incoterms
5 Terms of Payment
Introduction,Alternative Terms of
Payment,Cash in Advance. Open Account,
Letter of Credit, Documentary Collection.
Purchasing Cards -Procurement
Cards,Tradecard.Bank Guarantees.
Lecture and
discussion. Understanding of
various payment
methods
Content Activity Learning outcomes
6 Currency of Payment - (Managing
Transaction Risks)
Sales Contracts’ Currency of Quote,the System
of Currency Exchange Rates.
Theories of Exchange Rate
Determinations,Exchange Rate Forecasting.
Managing Transaction Exposure ,International
Banking Institutions. Lecture and
discussion. Understanding of
importance of
currency
7 International Commercial Documents
Invoices,Export Documents,Import
Documents.
Transportation Documents,Electronic Data
Interchange. Lecture and
discussion. Understanding of
various international
commercial
documents
8 International Insurance - Insurance
Glossary .
Perils of the Sea,Perils Associated with Air
Shipments. Insurable Interest.
Risk Management,Marine Insurance Policies,
Coverage under a Marine Cargo.
Elements of an Airfreight Policy.Lloyd’s -
Principles,Commercial Credit Insurance. Lecture and
discussion. Understanding of
Importance of
Insurance.
9 International Ocean Transportation
Types of Service, Size of vessels,Types of
Vessels.
Flag,Conferences,Liability Conventions, Non -
Vessel -Operating Common Carriers. Lecture and
discussion. Understanding of
Ocean Transportation
10 International Air Transportation
Types of Aircrafts, Interna tional Regulations. Lecture and
discussion. Understanding of Air
transportation
11 International Land and Multi -Modal
Transportation
Truck Transportation, Rail Transportation.
Intermodal Transportation.
Freight Forwarders, Project Cargo, Alternative
Means of Transportation. Lecture and
discussion. Understanding of
multimodal
Transportation
12 Packaging for Export
Introduction. Packaging Objectives,Ocean
Cargo.Air Transport.
Road and Rail Transport, Security.
Hazardous Cargo, Refrigerated Goods.
Domestic Packaging Issues. Lecture and
discussion. Understanding of
Packing used in
Import -Export
13 Customs Clearance
Duty,Non -Tariff Barriers.Customs Clearing
Process. Foreign Trade Zones. Lecture and
discussion. Understanding of
custom clearance
process
14 International Logistics Infrastructure
Transportation Infrastructure,Communication
Infrastructure,Utilities Infrastructure. Lecture and
discussion. Understanding of
Logistics
infrastructure
Text books 1 International Logistics Pierre David
2 Global Supply Chain Management and International Logistics Alan E.Branch
3 Logistics in International Business Rajiv Aserkar
4 Global Logistics and Supply chain Management John Morgan,
Chandra Lalwani
Reference books
1 International Logistics by Pierre David –
PUBLISHED BY Bizantra
2 Logistics in International Business By Rajiv Aserkar
Shroff Publishers
Assessment
Internal 40%
Semester end 60%
Semester : III Electives
Title of the Subject /
course : Quantitative models in Operations
Course Code :
Credits : 4 Duration : 40
Learning Objectives
1 To understand the various advance techniques of Operations Research
2 To be able to apply the above techniques for industrial applications
3 To be able to develop an art of model building to real life situation
Prerequisites if any
Connections with Subjects in the
current or Future courses Operations Management, Operations Research
Module
Sr.
no. Content Activity Learning outcomes
1 Transshipment, Capacitated
transportation, Least time
transportation models Lectures, examples
on Spreadsheet,
cases To be able to understand the
concepts and apply for large
scale industry problems.
2 Advance LP applications in
HR scheduling, investment,
production planning, marketing Lectures, examples
on Spreadsheet,
cases
3 Inventory models, EBQ, EOQ
under shortages and
constraints, MPBS,MRP -I & II Lectures, examples
on Spreadsheet,
cases
4 Aggregate planning, level -
chase -modified level &
optimum strategy Lectures, examples
on Spreadsheet,
cases
5 Goal Programming
formulation, Applications in
investment, production,
services Lectures, examples
on Spreadsheet,
cases
6 Markovian models,
Applications for brand
switching, debt recovery,
recruitment Lectures, examples
on Spreadsheet,
cases
7 Dynamic programming and
applications Lectures, examples
on Spreadsheet,
cases
8 Multi -server waiting line
models & applications, Use of
simulation in waiting line Lectures, examples
on Spreadsheet,
cases
Text Book
1 N D Vohra Quantitative techniques in Management
2 V K Kapoor Quantitative techniques in Management
Reference books
1 Management Science Anderson Sweeney williams
2 H Taha Operations Research
3 B Banerjee Quantitative methods in OR
Assessment
Internal 40%
Semester end 60%
Semester : III Electives
Title of the Subject /
course : Productivity Management
Course Code :
Credits : 4 Duration : 40
Learning Objectives
1 To understand importance, scope and application of productivity
2 To understand linkage of productivity concept from individual, department wise &
functional areas, sectors of economy, national and international economy.
3 Various approaches, measurement of productivity planning & conditions
improvement as one of the competitive dimension in any business.
4 Productivity as a system approach.
Prerequisites if any
Connections with
Subjects in the current
or Future courses
Module
Content Activity Learning
outcomes
1 Concept of productivity application in
manufacturing and service industries and
different functional areas. Lecture
2 Measurement of productivity.
Understanding improvement cycle
importance of measurement like partial total
factor multifactor and their applications for
analysis measurement of resource
production. Lecture &
application analysis
Use in decision
making using
calculations
3
Various models of productivity
1. Sumanths total productivity model
2. Sumanths five pronged model
3. American productivity model
4. Sink Multi factor model
5. Application by numerical. Lecture and case
studies Using in different
situation
4
Various Approaches to production.
1. Classic ILO approach
2. Kaizen/TQC approach
3. Elimination 3 MV approach
4. Participative/ Involvement
5. Creativity based Lecture and case
studies Using in practical
scenario
5
Application of new/old techniques lectures
of productivity improvement & application
in all area of management.
1. JIT & Lean type of production system
2. MRPI & MRPII, ERP. Lectures &
Application
3. TQM ISO quality systems.
4. B.P.R
6
Learning curves.
Concept, application, Quantitative,
estimation, limitation Lecture and case
studies
7
Incentives
1. Financial
2. Non financial
3. Various incentive schemes based on the
group, profit sharing systems
4. Result oriented schemes
5. Calculation of incentive index Lecture and
numerical
8
Work study
1. Method study
2. Motion & Time study
3. Works measurement
4. Objectives, method, application Lectures &
Application
9
Value analysis & Value Engineering.
1. Concept
2. Difference
3. Procedure used
4. Importance in today’s business
environment
5. Various application functional areas for
product process and system.
10
People/ Enrolment/ Participation
1. Quality circles
2. Group kaizen
3. Suggestion schemes
4. Suggestion schemes
5. Small group involvement
11 Recent production improvement techniques
& applications. Use of various ratios to
determine improvement in productivity.
12
Creative based techniques
1. Brain storming
2. Whole brain thinking
3. Nominal group
4. Use in creative problem solving with
practical application Lecture role play
13 Ergonomics
1. Concept design of work place to suit
human being use of anthropometric data
principles of motion economy effect of
environment of productivity
2. Design of work stations use in
connection with process observation.
3. Concept of muri (non value adding strin
& its limitation Lectures &
Application
Text books
1 Productivity Technique Dr Uday Salunkhe & Dr Srinivas Gondhalekar
2 TQM Shridhar Bhat
3 Productivity Technique Shirke
Reference books
1 Work Study ILO
Assessment
Internal 40%
Semester end 60%
Programme - Masters in Management Studies
Semester - III
MARKETING (CORE)
Semester : III-Core
Title of the Subject / course : Sales Management
Course Code :
Credits : 4 Duration : 40
Learning Objectives
1. To understand function of sales and its importance
2. To comprehend the art of managing the sales force
3. To motivate and manage sales force effectively
4. To develop critical thinking skills and situational leaderships
5. To learn the art of solving problems related to sales process on the field
Prerequi sites if any
Connections with Subjects
in the current or Future
courses
Module
No Content Activity* Learning Outcomes
1 Introduction to sales organisation
and types of sales force.
Importance of sales management
in any business organisation. Lecture
and discussion Familiarising the student with
the sales management
function
2 Sales Organisation Structures,
both B2B, B2C Lecture/ Case
Study Deeper understanding about
sales organisations across
sectors.
3 Selling skills; Negotiation skills
for service s sales as against
physical good sales, Sales dyads ,
Decision Making Units (DMUs), Role play /
observation and
debriefing by
faculty bringing
conceptual clarity. The students will develop an
appreciation of negotiations &
sales of services and physical
goods
4 Sales process – sales approach,
demonstration & closure,
Personal selling, Applications of
AIDA Model in sales. Lecture
And role play,
debriefing by
faculty bringing
conceptual clarity. Familiarising the students
with techniques of sales
process
5 Territory and time management,
route planning, scheduling
customer visits.
Manpower planning -
Recruitment, Selection, Training
and development of sales
personnel. Lecture/ Role
Play, debriefing by
faculty bringing
conceptual clarity. Identify right attitu de and
skills for sales force.
Developing an understanding
of Territory Management.
6 Planning & forecasting
techniques such as Moving Lecture
and discussion Learn tools & techniques to
set sales targets.
No Content Activity* Learning Outcomes
Averages, Trend Analysis etc.
and target setting (sales budget
and quota setting), using software
support or Excel. with use of
templates, Also
supported by guest
faculty from
Industry
7 Sales Administration -Devising
sales compensation, incentives,
fixed and variable components of
compensation, Non –monetary
incentives. Performance
evaluation of salesmen, setting
standards of performance,
recording actual performance,
evaluation and managing sales
meetings Lecture/ Case
Study / Role play The student will learn how to
motivated sales team and how
compensation is linked to
sales force performance and
retention. To develop an
understanding of the Art of
positive evaluation
8 Sales force management during
different phases which includes
motivation during bad times
(positive reinforcement), planning
sales contests. Lecture/ Case
Study / referrals to
research papers. Developing skills to
effectively manage sales
force.
9 Field sales control - Sales
reporting system which includes
weekly, monthly, quarterly
reports and interpretation of the
data for fut ure action plans, sales
analysis and marketing cost
analysis, sales audit, managing
outstanding. Lecture /
Discussion/ Field
trip Understanding the
relationships between the
present sales & future plans of
the organisation as well as an
appreciation of cos ts.
10 Importance of Distribution and
Logistics Management in relation
to Sales Management,
Understanding lead time and
delivery schedule etc. Lecture and
Discussion Learning to calculate delivery
schedules.
*Activity: Teaching -Learning process may combine the use of role plays, audio -visual
films/aids, and management exercises with individual student, and or in team considering
appropriate cases or case -lets in the field of business domain wherever applicable.
Recommended Books
1 Sales Management, Still, Cundiff & Govani, Prentice Hall India
2 Professional Sales Management, Anderson, Hair & Bush , Tata McGraw Hill
3 Management of sales force, Stanton & Spiro Mc Graw Hill International
4 Sales Management , Futrell 6th edition Tho mson South western
5 Sales and Distribution Management , S L Gupta, Excel Books India
6 Text Book on Sales Management , Dr. R.K. Srivastava, Excel Books India
Assessment
Internal 40%
Semester -end 60%
Semester : III-Core
Title of the Subject / course : Marketing Strategy
Course Code :
Credits : 4 Duration : 40
Learning Objectives
1. To understand and predict changes in the macroeconomic environment and its impact on
marketing programmes
2. To develop an ability to respond rapidly to changes driven by consumer behaviours / new
technologies etc.
Prerequisites if any
Connections with
Subjects in the
current or Future
courses
Module
No Content Activity* Learning Outcomes
1. Introduction to Marketing strategy - Concept,
Principles, Understanding of Strategy &
Tactics Lecture Understanding the
basics of Marketing
strategy and tactics
2 New Product Development process
• SWOT analysis, PARTS framework
and design of the demand landscape
• Commercialization of innovation
through alliances
• Challenges during the technology
adoption life cycle Lecture / Case
studies /
discussion To Understand the
strategic aspects of
New Product
Development &
Commercialization
3 Marketing Intellige nce
• Understanding information needs for
market Research
• Assessment of key marketing metrics
– Return on Marketing Investment;
Market share and payback period;
Net Promoter score; Customer
satisfaction and share of wallet;
Brand awareness/ preference;
purchase intentions; Average Unit
retail price, percentage sales on deals;
All commodity volume; Inventory
turns, same store sales,
Cannibalization Case studies
discussions ,
Videos (TED
Talks),Referra
ls to Research
papers To understand and
apply various
matrices to evaluate
marketing
programmes
3 Product and Brand Policy
• Product Policy decisions – Line and
Mix decisions
• Managing across the product life
cycle from pre -launch, pruning and
withdrawal from the market
• Lead users and role in product design Lecture/Cases
/Simulations Understanding issues
in formulating product
and brand policies
No Content Activity* Learning Outcomes
• Brand Culture – Aligning with
organizational culture
4 Pricing Policy
• Pricing strategies – Types of pricing
strategies: Cost -plus, Perceived
value, etc.
• Price band – Types and width of
price bands and its management
• Using promotions as a lever to
manage the price band Lecture/Cases To understand levers
to manage prices.
5 Marketing Plan
• Situation Analysis – 5C’s analysis
(customer/competitor/collaborator/co
mpany/context);
• Forecasting societal changes based on
PEST analysis
• Preparing and Presenting the
Marketing plan Cases and
Field
Assignments Formulating a
Marketing Plan.
6 Channel Po licy
• Designing the length, breadth, and
modifying the dimensions of the
channel
• Need for control and availability of
resources and role in channel design
• Channel selection strategy – direct,
corporate, contractual systems
• Omni -channels
• Channel conflicts a nd resolution Lectures/Case
s/Games
(Beer Games) Understanding the
issues in the design
and management of
channels
*Activity: Teaching -Learning process may combine the use of role plays, audio -visual
films/aids, and management exercises with individual student, and or in team considering
appropriate cases or case -lets in the field of business domain wherever applicable.
Recommended Books
1 Marketing Strategy, Walker Mullins Boyd & Larreche, Tata McGraw -Hill
2 Marketing Strategy, Luck & Ferrell, Southwestern
3 Marketing Strategy, Stephen Schnaars, Free Press
4 Marketing Metrics, Reibstein , Farris , Bendle, Pfeifer, Pearson
5 Strategic Marketing, Dr.Shahjahan
6 New Product Policy & Plans , Yoram Wind
7 Lead Users, Eric Von Hippel
Assessment
Internal 40%
Semester -end 60%
Semester : III-Core
Title of the Subject / course : Consumer Behaviour
Course Code :
Credits : 4 Duration : 40
Learning Objectives:
1. An understanding of the pre and post purchase consumer behaviour.
2. To develop conceptual insights into key aspects such as social, psychological and other
factors that influence consumer behaviour.
Prerequisites if any
Connections with
Subjects in the
current or Future
courses
Module
Sr.
No Particular Activity* Learning Objectives
1
Consumer Behaviour: Introduction,
definition and impact of digital
revolution and importance to
marketing. Interactive
Lecture To understand
1. Concept of consumer
behaviour, Role and importance
of consumer behaviour to a
marketer
2. How consumer behaviour
has changed due to digital
revolution
2 Models of consumer behaviour and
their marketing implications: The
economic model, Learning model,
Psychoanalytic model, sociological
model, Howard Seth Model of
buying behaviour, The Nicosia
Model, The Engel -Kollat -
Blackwell Model, Decision Making
Model Lecture To understand models of
consumer behaviour
3 Motivation: Definition, types of
motives, (Positive and Negative
Goal, negative goal, Rational
versus Emotional Motives),
Discovering Purchase Motives
Theories of motivation, Maslow’s
hierarchy of need s and its relevance
to consumer behaviour and
marketing strategy; the physiology
of technology on consumer
behaviour. Interactive
Lecture,
Case study
and
consumer
survey To understand the psychological
and physiological aspects of
consumer behaviour
Sr.
No Particular Activity* Learning Objectives
4 Absolute and differential thresh
hold, Internal and external factors
affecting perception, Gestalt
Psychology, subliminal perception,
Consumer Imagery, Zaltman
metaphors to understand attitude
towards products Interactive
Lecture,
Quiz and
consumer
survey Marketing applications of
consumer perception theory.
5 Learning and Information
Processing and its impact on
behaviour. Interactive
Lecture, and
consumer
survey To understand consumer learning
processes and its impact on
consumer behaviour
6
Attitudes: Concepts and Models -
Cognitive Dissonance, Tri -
component Theory, Multi attribute
model, Attitude and market
segmentation, product development
strategies and attitude change
strategies. Interactive
Lecture,
Case study To understand the various models
pertaining to consumer attitudes
and their impact on marketing
7 Personality: Meaning, nature,
definition and characteristics,
Theories of Personality (Freudian
theory, Trait Theory, Jungian
Theory) Self -image and self -
concept, VALS model and
segmentation, Personality and
consumer behaviour. Interactive
Lecture,
Case study
and
consumer
survey To understand the development of
personalities through different
theories
8
Social Class: concept of social
class, homogeneity of needs in
social class, social class
stratification in India New SEC/
NCAER, classification of the
society, Influence of social class on
purchase behaviour.
Interactive
Lecture/Case
s /McKinsey
Global
Institute
Reports (The
Bird of Gold)
To understand the consumption
behaviour of social classes.
9
Group Behaviour : Reference
Groups and its influence on
consumption, Diffusion of
innovation process, Consumer
Adoption of new products, Impact
of social media on formulating
opinions on products and brands.
Family : Role of family in decision
making and consumption process.
Interactive
Lecture, and
quiz/referrals
to research
papers To understand the influence of
groups and families on the
diffusion of innovation and
adoption of new products.
Sr.
No Particular Activity* Learning Objectives
10 Culture and Subcultures :
Understanding the influence of
culture, norms and their role,
traditions and value system, Indian
core values, cultural aspects of
emerging Indian markets. Interactive
Lecture, and
Case
discussions To understand impact of cultures
and values on Indian consumer.
11
Post purchase behaviour :
Post purchase evaluation and
disposition towards the product,
Post purchase satisfaction measures Interactive
Lecture,
cases and
consumer
surveys. To understand issues in Post
purchase decisions
12
Organization buying process:
Nested segmentation, Role &
Power of Buying centres (Initiators,
Influencers, Deciders, Buyer &
Gatekeepers).
Buying decisions based on ABC /
VED / FSND analysis. Interactive
Lecture/Case
s
Understanding the B2B buying
process
*Activity: Teaching -Learning process may combine the use of role plays, audio -visual
films/aids, and management exercises with individual student, and or in team considering
appropriate cases or case -lets in the field of business domain including consumer research
methods and reports wherever applicable.
Recommended Books
Assessment
Internal 40%
Semester -end 60%
1 Consumer Behaviour, Schiffman & Kanuk and S Ramesh Kumar,10th edition Prentice
Hall India.
2 Consumer Behaviour, Loudon & Della Bitta, 14th edition Tata McGraw Hill
3 Consumer Behaviour in Indian Perspective - Text and Cases, Suja R. Nair, Himalaya
Publication House.
4 Consumer Behaviour Building Marketing Strategy, Hawkinds David Mothersbaug &
Amit Mookerjee, 11 th edition, McGraw Hill International edition.
5 Consumer Behaviour Text & Cases, Satish Batra & S.H.H.Kazmi
6 Marketing Models , Gary L.Lilien, Kotler, Moorthy, Eastern Economy Edition
Semester : III-Core
Title of the Subject / course : Services Marketing
Course Code :
Credits : 4 Duration : 40
Learning objectives
1 To familiarize students to basic concepts and decision making processes involved in
Services Management
2 To help students to understand application of these concepts to various industries in
service sector
Prerequisites if any
Connections with
Subjects in the
current or Future
courses
Module
Sr.
No Content Activity* Learning Outcome
1 Introduction – Difference between
Products & services, Key
characteristics of services
Lecture
Students will be able to
understand Fundamentals of
services
2 Consumer Behaviour in Services
Lecture Students will be able to
understand Consumer
Behaviour in Service industry
3 Services Marketing Mix decisions -
7Ps, SERVQUAL model
Case / Lecture /
Assignment /
Field survey Students will be able to
understand Gaps in service
delivery
4 Managing Demand, capacity &
service assets
Class Room
Teaching,
Case Study
Discussion Students will be able to
understand how to forecast
demand, Planning delivery and
capacity by using service
assets of an organization
5 Managing Customer
Relationsh ips-
CRM as a tool for customer
satisfaction and retention, service
blueprints – moments of truth,
Leaking bucket theory Lecture /
Case Study
Discussion Students will be able to
understand use of CRM in
customer satisfaction and
retention
6 Complaint handling , Service
Failure & Service Recovery
Lecture /
Case Study
Discussion,
Role Play Students will be able to
understand how to use
complaints as an opportunity
for service recovery and
enhance customer loyalty
7 Improving Service Qualit y , Lecture / Students will be able to
Sr.
No Content Activity* Learning Outcome
Service Marketing triangle,
Fishbone Diagram
Case Study
Discussion,
Role Play understand how Companies
align internal capabilities to
deliver external promises for
customer loyalty
8 New developments in service
marketing –Peer to Peer sharing (
Airbnb , Uber , Ola )
Presentation
from Students
and evaluation
on the basis of
topic clarity Students will be prepare for
service sector by evaluating,
giving feedback on their
presentation fo r service sector
organizations
*Activity: Teaching -Learning process may combine the use of role plays, audio -visual
films/aids, and management exercises with individual student, and or in team considering
appropriate cases or case -lets in the field of b usiness domain wherever applicable.
Recommended Books
1 Services Marketing International Edition –Zeithamal V., M. J. Bitner and
D.Gremeler
2 Services Marketing – Text and Cases – Rajendra Nargundkar, 2nd Edition by
McGraw -Hill Companies
3 Services Marketing by Lovelock, Wirtz & Chatterjee 7 edition
4 Services Marketing, Indian Edition By Valarie A Zeithmal, Dwayne D Gremler,
Mary Jo Bitner, Ajay Pandit
Assessment
Internal 40%
Semester -end 60%
Semester : III-Core
Title of the Subject / course : Product and Brand Management
Course Code :
Credits : 4 Duration : 40
Learning Objectives
1. To expose and sensitize the students with the practices of product and brand
management.
2. To understand the key issues in Product and Brand Management
Prerequisites if any
Connections with
Subjects in the
current or Future
courses
Module
No Content Activity* Learning
Outcomes No of
Session (3
Hrs)
1 Introduction to Product
Management, Role and
Functions of Product
Managers Lecture
and discussion Understanding the
functions of Product
Management 1
2 Product Mix and SBU
Strategies, Portfolio
analysis ( BCG / GE
Multifactor Matrix) Lecture Understanding the
portfolio analysis
and tools. 2
3 Product Decisions over
the PLC Lecture/Case Study
discussion Understanding the
relationship between
Product strategy and
PLC 1
4 New Product
Development Process Lecture/Project -
Assignment/Case
study discussion Understanding NPD
process 2
5 Financial Decision on the
PLC using Polly and
Cook Model Lecture Understanding the
Financial
Implications across
PLC 1
6 Introduction to Brand
Management - Branded
House Vs House of
Brands, Corporate Brand. Lecture/Case study
and discussion. Understanding the
fundamentals of
Brand Management 2
7 Brand prism by Kapferer
Model, Brand Anatomy. Lecture/ Case Study Understanding
Brand development
process 1
8 Branding Decisions - Line
Extensions, Category
Extension Lecture/ Case Study
and discussion Understanding
Branding Decisions 2
No Content Activity* Learning
Outcomes No of
Session (3
Hrs)
9 Brand Equity – Concept
and measure Lecture Understanding
Brand Equity and its
measure 1
*Activity: Teaching -Learning process may combine the use of role plays, audio -visual
films/aids, and management exercises with individual stud ent, and or in team considering
appropriate cases or case -lets in the field of business domain wherever applicable.
Recommended Books
1 Strategic Brand Management by Kevin Lane Keller, M G Parameswaran, Isaac
Jacob, Pearson
2 Brand Management by David Aaker, Tat McGraw Hill
3 Brand Management -Indian Perspective by YLR Murthy, Vikas Publishing
Assessment
Internal 40%
Semester -end 60%
Programme - Masters in Management Studies
Semester - III
MARKETING ( ELECTIVES )
Semester : III-Elective
Title of the Subject / course : Retail Management
Course Code :
Credits : 4 Duration : 40
Learning Objectives:
1 To develop the analytical ability of the students to attain an insight into Retail
Management contexts
2 To Understand the techniques for optimal utilization of resources
Prerequisites if any
Connections with
Subjects in the
current or Future
courses
Module
Sr.
No. Content Activity* Learning Outcomes
1. An Introduction to Retailing: Factors
Influencing Retailing, Basic Retail Models,
Modern Retail format & Retailing in rural
India Lecture /
Field visits To Understand basics of
Retailing
2. Strategic Planning in Retailing: Setting up
Retail organization, Site analysis , Store
Design / Layout, Cost & inventory control,
Designing an information system for retail,
Store based Strategy Mix, Store branding
and Promotions Lecture /
Field visits Understanding the Key
elements in Retail
planning process
3. Retail Formats :
Types, E -tailing, Ownership structures
Lecture /
Projects Understanding Different
Retail formats
4. Retail Supply Chain :
Issues in managing supply chains Networks,
Demand Forecasting, sourcing & vendor
selection, Overall Inventory Management Lecture /
Cases Understanding issues in
supply chain
5 Store Operations
Store Atmosphere, In -store service, Visual
Merchandising, S tore-wise inventory
Management Lecture / Site
Visit Understanding the
customer experience and
engagement
6 Identifying and Understanding
Consumers:
Trade area analysis - Huff Model, Radial
studies, Gravity Models, & Drive -time
analysis. Lecture /
Cases Understanding market
segmentation
Sr.
No. Content Activity* Learning Outcomes
Segmentation of consumers, Consumer
perception and Behaviour & Shopping
culture
7 Pricing in Retailing : Types of Pricing,
Decoy Pricing, Bundle Pricing, EDLP,
High -low Pricing, Loss leader pricing,
Dynamic Pricing
Case Study
Discussion Understanding Pricing
strategy
8 Web -based Retailing :
Technological Aspects, Economics of
platforms challenges in managing platforms Cases
(Suggested
Amazon,
Flipkart etc.) Understanding Web -
based retailing
9 Retail HRM :
Identi fying Manpower requirements,
Recruitments, Selection & training Lecture
*Activity: Teaching -Learning process may combine the use of role plays, audio -visual
films/aids, and management exercises with individual student, and or in team considering
appropriate cases or case -lets in the field of business domain wherever applicable.
Recommended Books
1. Retail Management – Chetan Bajaj; Rajnish Tuli; Nidhi Varma - Oxford
2. Fundamentals Of Retailing - K. V. S. Madaan -Tata McGraw -Hill Educa tion
3. Retail Management: A Strategic Approach, - Berman - Pearson Education India
4. Retailing Management - Swapna Pradhan - Tata McGraw -Hill Education
5. Marketing Your Retail Store in the Internet Age - Bob Negen, Susan Negen
Wiley
6. Retail Marketing and New Retail Idea - Marks & Spencer - Sven Hallbauer -
GRIN Verlag
7. International Retail Marketing: A Case Study Approach - Margaret Bruce,
Christopher Moore, Grete Birtwistle - Elsevier Butterworth -Heinemann,
8. Strategic Retail Management: Text and International Cases - Joachim Zentes,
Dirk Morschett, Hanna Schramm -Klein - Springer Science & Business Media
Assessment
Internal 40%
Semester -end 60%
Semester : III-Elective
Title of the Subject / course : Rural Marketing
Course Code :
Credits : 4 Duration : 40
Learning objectives :
1 To develop an understanding of the rural economy of India
2 To develop a marketing program for rural consumers
Prerequisites if any
Connections with Subjects
in the current or Future
courses
Module
No Content Activity* Learning Outcome
1 Introduction to Rural Marketing –
Demographics and psychographics
of rural India, Land use patterns,
Health care, etc. Lecture An overview of rural India
2 Rural Environment – Socio
Economic, Cultural and Political
Aspects,
SHG, Microfinance, NABARD,
RRBs, State cooperative banks
Governmental Development
Programmes,
Mahatma Gandhi National Rural
Employment Guarantee Act (MN
REGA) Lecture /
Case
Studies /
Articles Analyse rural India and drivers of
rural demand
3 Rural Consumer Behaviour :
Characteristics of rural consumer,
Factors affecting rural consumer
behaviour Lecture Understanding how rural
consumers behave and what
factors affect their behaviour
4 „4As of rural marketing -mix‟ Lecture Understanding the 4P‟s in rural
context
5 Rural Distribution: Challenges &
Opportunities Lecture /
Case studies Understanding the issues related
to rural distribution
6 Communication in Rural India Lecture /
Case studies Enable students to appreciate the
various media for reaching rural
7 Marketing of Agri Input and Rural
Produce & Services Marketing
(Agricultural & Non -agricultural) Lecture /
Case studies Understanding marketing of rural
oriented products g & s ervices
8 Proliferation of technology in Rural
India
Lecture /
Case studies Understanding the scope of
technological application in rural
India
9 Social Entrepreneurship –
Opportunities & Challenges Lecture /
Case studies Understanding the scope of Social
Entrepreneurship in rural India
*Activity: Teaching -Learning process may combine the use of role plays, audio -visual
films/aids, and management exercises with individual student, and or in team considering
appropriate cases or case -lets in the fiel d of business domain wherever applicable.
Recommended Books
1 Pradeep Kashyap, (2007) : IInd Edition, The Rural Marketing Text Book
2 Ravindranath V. Badi & Narayansa V. Badi (2014) IIIrd Edition , Rural Marketing
Text Book; HPH
Note: A credit based project to visit rural India and learn the various aspects covered in the
classroom course there by making students to experience it in the rural environment.
Assessment
Internal 40%
Semester -end 60%
Semester : III-Elective
Title of the Subject / course : Marketing Analytics
Course Code :
Credits : 4 Duration : 40
Learning objectives:
1 To develop an understanding of the rural economy of India
2 To develop a marketing program for rural consumers
Prerequisites, if any
Knowledge of Specific Skills MS Excel
Software Platforms SPSS, Tableau, SAS, R ( at least one or similar)
Expertise required The institute would need the services of industry
experts as they would have access to database.
Module
No Contents Activity ( only a
guideline and not
exhaustive) Learning Outcome
Unit I (30% weightage)
1
Pricing, Breakeven and Margin
Analysis, Demand Estimates,
Marketing Budget and Marketing
Performance Measure, Marketing
Metrics and its application Case
study/Projects The students learn and unders tands
how to work out pricing,
breakeven analysis, and framing of
marketing budgets.
2 Financial Implications of various
Marketing Strategies Problems To understand the financial
implications of various marketing
strategies through examples.
3 Cross Tabulation, Chi square Test,
T Test, ANOVA (F Test), Simple
and Multiple Regression Recap Recap for students who are
assumed to be already familiar
with these techniques.
4 Financial Feasibility analysis using
NPV method, Customer Life time
Value ( CLTV) Case Study/real
time projects To analyse the financial feasibility
of a project. The students will be
able to calculate the CLTV
measure based on specific inputs.
No Contents Activity ( only a
guideline and not
exhaustive) Learning Outcome
Unit II (40% weightage)
5 Descriptive Analytics
a. Geographical Mapping.
b. Data Exploration.
c. Market Basket Analysis Case Study/real
time projects To understand how external data
sources are used on top of internal
data sources to derive better
insights. The students will learn
how data exploration is used in
real world problem solving. The
students will be able to understand
the application of Market Basket
Analysis from the analytics view
point.
6 Forecast Analysis
a.Moving Averages
b.Time Series Forecasting Using
Linear Regression Case Study/real
time problem
solving To understand moving averages
method and apply with the purpose
of forecasting.
7 Predictive Analytics Model for
Marketing
a.Clustering models (segments)
b.Propensity models (predictions) Case Study,
Industry data The student will understand and
apply specific statistical and
regression analysis methods to
identify new trends and patterns,
uncover relationships, create
forecasts, predict likelihoods, and
test predictiv e hypotheses.
Understand clustering models,
product based and brand based
clustering.
Understanding propensity model.
8 Social Media Marketing Analytics
a. Data mining methods
b. Analyses for websites, search
engine results, and social media,
e.g., Twitter, Facebook, and blogs.
(Audience size, Reach &
Engagement, Traffic, Community
responsiveness) Case Study,
Problems/As per
requirement Understanding of the Complete
dynamics of analytics in the digital
technology and social media
landscape.
Learning the business/economic
aspects of social media analytics
and its application in the real
world marketing scenarios.
9 Digital Analytics/ Google
Analytics
a. App usage , App revenue,
retention, churn analysis
b. Mobile Analytics (Example -
Amazon Mobile Analytics)
Case Study,
Problems/As per
requirement Student will learn to understand
and control his on line campaign
spend and performance.
Student will learn how to track
numbers and sources of mobile
app customer acquisition,
retention, referrals.
No Contents Activity ( only a
guideline and not
exhaustive) Learning Outcome
Unit III ( 30% weightage)
10 Conjoint Analysis SPSS/As per
requirement Students will learn the need for
conjoint analysis and their
applications in designing of a new
product or service.
11 Factor Analysis SPSS/As per
requirement Students will understand the
concept of factor analysis,
different methods of factor
analysis and the interpretation of
factor solutions with emphasis on
exploratory factor analysis ,
confirmatory factor analysis and
structural equation modelling
12 Cluster Analysis SPSS/As per
requirement Students will understand the need
for cluster analysis, how to retain
the correct number of clusters and
interpret cluster solutions.
13 Discriminant Analysis and Multi -
Dimensional Scaling SPSS/As per
requirement Students will learn the different
types of input to create perceptual
maps and pat worth utilities and
the interpretation the solution of
discriminant analysis and MDS for
business applications.
*Activity: Teaching -Learning process may combine the use of role plays, audio -visual
films/aids, and management exercises with individual student, and or in team considering
appropriate cases or case -lets in the field of business domain wherever applicable
Recommended Books
1 Marketing Analytics: Strategic Models and Metrics by Stephan Sorger, Admiral
Press.
2 Marketing Analytics: Data -Driven Techniques with Microsoft Excel by Wayne L.
Winston, Wiley
3 Marketing Metrics - Manager's Guide to Measuring Marketing Performance by Neil
T Bendle, Paul Farris, Philip E Pfeifer, David J Reibstein, Pearson Education
Assessment
Internal 40%
Semester -end 60%
Semester : III-Elective
Title of the Subject / course : Digital Marketing
Course Code :
Credits : 4 Duration : 40
Learning Objectives:
1. To understand the new media, Different types, their strengths and the way customer
interacts with new / digital media.
2. To develop the skills to strategize and execute campaigns on new / digital media
Prerequisites if any
Connections with Subjects
in th e current or Future
courses
Module
No Content Activity* Learning Outcomes
1 Introduction to digital marketing –
types of digital media, industry
trends, Indian media spends,
comparison with traditional media
Lecture,
industry reports To understand the growing
importance of digital media
in comparison with
traditional media
2 Customer consumption trends of
digital media
Role of digital media in consumer
decision making process
Behavioural and Contextual
targeting
Lecture/ Case
Study
To understand how
consumers interact with
digital media and use the
same for marketing strategies
3 Search Engine Optimization (SEO)
Need for SEO
Strategies
Method
Integration with Google
Analytics, analysis of
reports and metrics Lecture, Case
Study and
practical
demonstration
of creating SEO
friendly
content. Familiarizing the students
with techniques of SEO and
metrics important for a
website through Google
Analytics
4 Search Engine Marketing (SEM)
Importance and need
Campaign strategy
Identifying keywords and
their configurations
Creating AdWords
campaigns
Assess campaign using
AdWords analytics reports Lecture &
practical
demonstration
of AdWords
Campaign
Appreciate the search engine
advertising and learn to make
strategies for effective
campaign. Understand the
various metrics important for
SEM campaign
5 Social Media Marketing
Introduction & comparison
of various Social Media
(including subscriber base,
features, popularity etc.)
Lecture &
practical
demonstration
of Campaign on
Facebook /
LinkedIn / To be able to build brand
preference, generate leads
and aggregate audience on
Social Media and increase
audience engagement.
Understanding Social media
No Content Activity* Learning Outcomes
Social Media Marketing
strategies – with examples/
cases
Content Strategy for various
social media
Creating Campaign on
Social media (Facebook)
Assessment of campaign
using Facebook analytics Twitter /
Instagram /
Snapchat etc. analytics and make relevant
strategies
6 Display advert ising
Video advertising - types and their
effectiveness
Blog marketing
Lecture/ Case
Study/ Videos To be able to use display
advertisement, blogs and
YouTube in overall
marketing strategy
7 Pricing Models
Cost per Click (CPC)
Cost per thousand
Impression (CPM)
Cost per acquisition (CPA)
Relevance of each in
different situations
Prevention of click frauds Lecture/ Case
Study Students will understand the
different pricing options, and
their use in given scenario
8 Email Marketing
Trends, types, Challenges
Planning & designing
campaign
Assess effectiveness of the
campaign using various
metrics Lecture/ Case
Study To deliver relevant
marketing communication to
targeted audience in most
creative way. Apply learnt
skills n effectively building
users list, deliver email and
generate relevant clicks
9 Mobile Marketing
Market size, growth etc.
Applications
Coupons
Gamification
Mobile wallets
QR codes
USSD
SMS Lecture/ Case
Study/ Videos Strategizing marketing
through smart devices. Learn
app- based marketing, QR
codes, Location based
Marketing, SMS marketing
and effective use of mobile
wallet ecosystem
10 E-commerce
Understand trends and
profile of e -commerce
players
Use of e -tailers for
promotion and distribution
of brands
Strategies used by E -
commerce players Lecture/ Case
Study/ Videos
*Activity: Teaching -Learning process may combine the use of role plays, audio -visual
films/aids, and management exercises with individual student, and or in team considering
appropriate cases or case -lets in the field of business domain wherever applicable .
Recommended Books
1 The Art of Digital Marketing – Ian Dodson – Wiley Publication
2 Digital Marketing – Vandana Ahuja – Oxford Publication
3 Understanding Digital Marketing: Marketing Strategies for Engaging the Digital
Generation – Damian Ryan – Kogan Page
4 Digital Marketing: Strategy, Implementation & Practice – Dave Chaffey & Fiona
Ellis-Chadwick
5 Convert! Designing Websites For traffic s and Conversions – Ben Hunt
6 The Social Media Bible: Tactics, Tools & Strategies for Business Success – Lon Safko
7 Global Content Marketing – Pam Didne
8 The Power of Visual Storytelling – Ekaterina walter
9 Digital Marketing – Dr. Hari Krishna Maram
Assessment
Internal 40%
Semester -end 60%
Semester : III-Elective
Title of the Subject / course : Customer Relationship Management
Course Code :
Credits : 4 Duration : 40
Learning Objectives:
1. To provide insights into CRM concepts and its applications in maximising customer
lifetime value.
Prerequisites if any
Connections with Subjects
in the current or Future
courses
Module
No Content Activity* Learning Outcomes
1 Introduction to CRM, Levels of
CRM, CRM and its integration
processes in organisation. Lecture /
Discussions
Familiarising the students with
the concept of CRM
2 Know your customer in terms of
target group, Voice of customer,
Customer Care, Customer Value,
Customer Touch Points, Customer
Portfolio Analysis. Lectu re and
Discussions
using Case
Studies Deeper understanding on “Who
the Customer is”
3 Customer life cycle and customer
life time value, Recency, Frequency,
Monetary analysis Lectures/
Case Study Measuring Customers and
identifying profitable customers
4 Importance of Customer Acquisition
and Retention by Loyalty programs,
impact of churn -rate and profitability,
Loyalty ladder. Lecture,
Case Study
and
Assignments To appreciate the Importance of
acquiring and retaining
customers.
5 Relationship marketing, building
brands using relationship marketing. Lecture and
Case Study To understand relationship
marketing and Its role in brand
building.
6 CRM in B2B and B2C markets
considering requirements in service
and manufacturing sectors. Lecture and
Case Studies To understand CRM in different
Sectors
7 CRM Implementation road map,
Operational Issues. Lectures To understand implementation
issues and road map
8 eCRM, Meaning, Essence, Difference
with CRM, eCRM Process,
Implementing and Integration with
other processes, Steps in E CRM
process.
Lecture and
Case
discussions Understanding eCRM process.
9 Technology, Modules and Sub
modules of a CRM software, Cloud
Technology (SAAS, PAAS etc),
Virtual Technology. Lecture
To develop conceptual
knowledge of technological
tools used in CRM.
*Activity: Teaching -Learning process may combine the use of role plays, audio -visual
films/aids, and management exercises with individual student, and or in team considering
appropriate cases or case -lets in t he field of business domain wherever applicable
Recommended Books
1 CRM Hand Book A Business Guide to Customer Relationship Management 1st
Edition
by Jill Dyché Addison - Wesley
2 Customer Relationship Management: A Strategic Perspective,G. Shainesh, Jagdish N
Sheth, Macmillan
3 CRM, Urvashi Makkar & Harinder Kumar Makkar, Tata Mc Graw Hill Education
Private Ltd
4 CRM Concepts and Cases second edition, Alo k Kumar Rai, PHI
5 Implementing SAPCRM The Guide for Business and Technology Manager, Vivek
Kale, CRC Press
Assessment
Internal 40%
Semester -end 60%
Semester : III-Elective
Title of the Subject / course : Marketing Research & Analysis
Course Code :
Credits : 4 Duration : 40
Learning Objectives
1 This course is designed to acquaint students with the marketing research
process, applications and statistical tools & techniques
2 This course will help students explore different approaches of Marketing
research and acquaint them with contemporary marketing research practices.
Prerequisites if any
Connections with Subjects
in the current or Future
courses
Module
Sr.
No Content Activity* Learning outcomes
1 Introduction to Marketing Research.
Need & Scope of Marketing
Research.
Structure of Marketing Research
studies.
The Marketing Research Process.
Lecture
To understand the purpose of
marketing research.
To describe a marketing
information system and
explain how it differs from
marketing research.
Be familiar with various
stages of the marketing
research process.
2 Qualitative Analysis -
Brainstorming, Focus Groups, In -
Depth Interviews, Projective
Techniques, Attitude and motivation
research, Concept under tests. Lecture Understand the fundamentals
of
Qualitative research.
3
Primary Research -
Various aspects such as scales,
questionnaire design, sampling frame
& technique
Secondary Research –
Secondary and Standardized sources
of Marketing Data
Primary & Secondary sources of
Secondary Data Analysis
Lecture/Assign
ment (Primary
Research -
Developing
questionnaire
& pilot testing
Secondary
research –
Literature
review and
make a
summary)
Recap of understanding which
the students gained in
Business Research Methods
Sr.
No Content Activity* Learning outcomes
4
Market segmentation, Positioning
Research,
Product/Price/Promotion/Distribution
research, Sales Promotion Research
Campaign Tracking Research
Lecture/Case
study Understand the process of
marketing mix research
5
Advertising Research, Concepts of
copy testing and ad tracking, Ad
recall, Ad Comprehension,
Stages involved in Advertising
research,
Types of advertising media research -
Print, Out -door, TV/Cinema, Mobile
outdoor media,
Lecture Understand the various aspects
of Advertising research.
6
Brand research -
Brand Equity Research
Brand Valuation Research
Corporate Image Measurement
Research
Lecture /
Discussion/Lea
rning support
by industry
expert. Understand the applications of
brand research
7 Understanding and Application of
Tools used for Marketing Analysis
a. Forecasting Models
b. Discriminant Analysis
c. Logistic Regression
d. Cluster Analysis
e. Multidimensional Scaling
f. Conjoint Analysis
Lectures with
SPSS Understand the application of
statistical tools and techniques
to marketing problems using
SPSS.(Techniques like
regression analysis, factor
analysis are already covered in
business research methods)
*Activity: Teaching -Learning process may combine the use of role plays, audio -visual
films/aids, and management exercises with individual student, and or in team considering
appropriate cases or case -lets in the field of business domain wherever applicable
Recommended Books
1 Marketing Research –Hair, Bush, Ortinau (2ndedition Tata McGraw Hill)
2 Marketing Research Essentials – McDaniels & Gates (3rd edition SW College
publications)
3 Marketing Research – Sunanda Easwaran and Sharmila J Singh – Oxford Publications
Marketing Research – Nigel Bradley – Oxford Publications
4. Marketing Research Essentials – McDaniels & Gates (3rd edition SW College
publications)
5. Marketing Research – Zikmund & Babin – Cengage Learning
6 Marketing Research – Aaker, Kumar, Day ( 9th edition John Wiley & Sons)
7 Marketing Research – Burns , Alvin, Bush, Ronald (5th edition Prentice Hall)
8 Marketing Research – An Applied Orientation – Naresh K Malhotra – Pearson
Publications
9 Marketing Research for managers -3rd Edition by Sunny Crounch & Mathew Housden -
A Butterworth -Heinemann Title
10 Marketing Research (Macmillan) - Rajendra Nargundkar
Assessment
Internal 40%
Semester -end 60%
Semester : III-Elective
Title of the Subject / course : Event Management
Course Code :
Credits : 4 Duration : 40
Learning objectives:
1 To familiarize students the basic concepts and decision making processes involved in
Event Management
2 To develop the conceptual & management skills at various levels in the area of overall
event management; which will enable students to analyze , develop, conceptualize and
formulate strategies in marketing of events
Prerequisites if any
Connections with Subjects
in the current or Future
courses
Module
No. Content Activity* Learning Outcome
1 Introduction of Event Management
concepts,
Advantages, Types of events, Role of
events in business promotion; MICE
elements Lectures To understand basic
concepts of event
management
2 Event Concept & Design – SWOT
analysis, PESTEL Analysis, Elements of
event, Establishing viability of the
concept, Designing of the event.
Lectures/
Case Study
Discussion Developing a conceptual
framework for events.
3 Event Planning (operational
perspective): Event Objective(s ), Theme
based event conceptualization, Event
proposal, Event protocol, Planning Tools,
Legal compliance;
Lectures/
Assignment To understand various
aspects of planning
events from the
perspective of execution.
4 Event Financial Planning – Budgeting,
Break -even projection, Contingency fund
& Profitability analysis. Lectures/
Fieldwork/
Assignment To understand the
financial aspects of
conducting an event
5 Focus on Standard operating Procedures
& Checklists:
Venue; Timing; Guest list; I nvitations;
Venue dressing; Equipment and facilities;
Guest of honor; Speakers; Media;
Photographers; Podium etc.; Celebrity
endorsement; Staff recruitment and
training; Catering; Health and safety
issues; Insurance; Delegation and vendor
management. Lectures/
Fieldwork Compliance of
requirements for
successfully organizing
an event.
No. Content Activity* Learning Outcome
6 Event Marketing: Characteristics of
Event Marketing, Event Sponsorship .
Lectures/
Case Study/
Role play
To develop an
understanding of event
marketing
7 Event Coordination and Control -
Event Staffing – Recruitment &
Selection; Training & briefing; Crowd
Management; Operations & Logistics;
Event Evaluation – Tools, Steps and
Reason for event evaluation.
Lectures/
Role Play/
Field visits To understand how event
management companies
align their capabilities to
deliver customer
satisfaction
8 Trade Fairs - Objectives, Importance in
B2B/B2C marketing, Branding and
Communication
Lectures/
Trade fair
Visit Students will get
practical exposure to all
aspects of trade fair(s)
*Activity: Teaching -Learning process may combine the use of role plays, audio -visual
films/aids, and management exercises with individual student, and or in team considering
appropriate cases or case -lets in the field of business domain wherever applicable
Recommended Books
1 Event Management - Lynn Van Der Wagen, Brenda R. Carlos [Pearson Education]
2 Event Planning & Management – Diwakar Sharma [deep & Deep Publication Pvt.
Ltd.]
3 Event Management – Dr. Ashutosh Chaturvedi [Global india publications Pvt. Ltd.]
Assessment
Internal 40%
Semester -end 60%
Semester : III-Elective
Title of the Subject / course : Healthcare Marketing
Course Code :
Credits : 4 Duration : 40
Learning objectives:
1 To understand trends and opportunities in the health care sector
2 Formulate marketing strategy and tactics for the health care sector
Prerequisites if any
Connections with Subjects
in the current or Future
courses
Module
Sr.
No. Content Activity* Learning Outcomes
1. Introduction & Scope of Health Care
and Wellness Sector in India. Lecture To introduce the students
to health care sector
2. Introduction to the Health Care Policy
of Government of India -
Jan Aushadhi Stores (JAS), NITI
Aayog (National Institute for
Transforming India) Initiatives,
National Dialysis Services Programme
Sehat' (Social Endeavour for Health and
Telemedicine) Lecture
Project on any
one Government
Scheme To sensitize students to
Government policies
pertaining to health care
3. Wellness Sector - Overcoming
Challenges of different stakeholders
(Users, Providers, Government &
Educationists) Lectures/Cases Understanding the
challenges peculiar to
wellness secto r
4. Market forces and its effect on the
health care and wellness industry -
Consumers & Patients (for different
segments),
Economy & Finance (Affordability and
Medical insurance),
Information Technology and e -Health
(Hospital Information System, E -CRM,
Unorganised Health care providers Vs
Organised health care providers,
Government, Trust and Private health
care providers,
Government Policies,
Workforce beyond doctors, Lecture/case
study To understand various
market forces and its
linkages with Health care
sector
5. „3 Cs and 4 Ps‟ for the health care and
wellness industry. Lecture/
Case study Integration of marketing
concepts with health care
6.A Analysing the customer: (on various
parameters like - Lecture,
Project on Understanding different
segments in Healthcare
Sr.
No. Content Activity* Learning Outcomes
Poor Health Status, Younger, Health,
conscious, High Income, Corporate etc.
healthcare and
wellness needs
of any two types
of customers services
6.B Customer Retention: Service and
wellbeing, Loyalty Plans, Membership
to wellness and health care plans Lecture,
Study on any
loyalty plan of a
hospital or
wellness
provider Understanding CRM
strategies for customer
7 Partnering with Insurance Providers:
Role of TPA‟s, Role of other stake
holders in Medical Insurance, Role of
Hospital in Insurance supporting,
Medical Insurance Providers, Ethics
and other issues Lecture,
Guest lecture
form health
insurance Understanding the role of
IRDA and insurance
companies in healthcare
sector
8 Importance of Corporate tie -ups for
Health Care and wellness providing:
Corporates policies on health and
wellness , Pricing for Corporates,
Mutual benefits to Corporates,
Hospitals and Care receivers Lecture,
Visit to a
Corporate
Hospital Understanding
importance of corporate
tie-ups in healthcare
sector
9 Role of the General Physician /Family
Doctors /Neighbourhood Doctor in
referral marketing of healthcare services
Lecture,
Project on role of
GP/FD in the
health care
sector of India
*Activity: Teaching -Learning process may combine the use of role plays, audio -visual
films/aids, and management exercises with individual student, and or in team considering
appropriate cases or case -lets in the field of business domain wherever applicabl e.
Recommended Books
1. Essentials Of Health Care Marketing - Eric N. Berkowitz - Jones & Bartlett Learning
2. Cases In Health Care Marketing - John L. Fortenberry Jr. - Jones & Bartlett Learning
3. Heath Care Marketing – Tools And Techniques - John L. Fortenberry Jr. -Jones &
Bartlett Learning
4. Wellness Management A Lifestyle Approach for Health, Fitness and Energy - Rajasekhar
Kali Venkata – Notion press
5. Health Service Marketing – A Practitioners Guide - Richard K. T. - Springer New York
Assessment
Internal 40%
Semester -end 60%
Semester : III-Elective
Title of the Subject / course : Distribution and Supply Chain Management
(SCM)
Course Code :
Credits : 4 Duration : 40
Learning objectives:
1. To develop an understanding of the role of distribution and supply chain in marketing and
its importance in creating value to the customer.
Prerequisites if any
Connections with Subjects
in the current or Future
courses
Module
Sr.
No. Content Activity * Learning outcomes No. Session
1 Strategic issues in
channel decisions
Lecture and Case
Discussion Understanding the
various elements in
channel decisions 1
2 Issues in channel design :
Resources Vs need for
control, type s of product,
consumer behaviour ,
modification of channel. Lecture and Case
Discussion Understanding of
channel design 1
3. Managing channel
conflicts – Goal conflict,
Role conflict,
Communication failure.
Building strong brands,
demand pull, carrot and
stick Lecture and Case
Discussion To understand Key
challenges in
managing conflicts 1
4. Types of channels,
Wholesaling, retailing,
flows in channels of
distribution, distribution
analysis and control. Lecture and Case
Discussion Understanding
different kinds of
channels and control
aspects. 1
5. Supply chain –
Objective, Importance
and Process flows , Bull -
whip effect. Lecture and Case
Discussion Understanding basics
of supply chain 1
6 Demand forecasting –
different methods of
forecasting ( Time series,
moving averages) Lecture and Case
Discussion To understand how to
forecast demand 2
7 Sourcing decisions in
supply chain – In house
Vs outsourcing decisions, Lecture and Case
Discussion Understanding
negotiations and
sourcing decisions 2
Sr.
No. Content Activity * Learning outcomes No. Session
supplier selection –
auction and negotiations
8 The procurement
process, sourcing
planning and analysis,
benchmarking the supply
chain and managing
global supply chains Lecture and Case
Discussion Understanding key
issues in managing
supply chains. 2
9 Technology and supply
chains – 3D printing and
its impact, Material
sciences ( Development
of alternate materials ) Lecture 2
*Activity: Teaching -Learning process may combine the use of role plays, audio -visual
films/aids, and management exercises with individual student, and or in team considering
appropriate cases or case -lets in the field of business domain wherever applicable.
Recommended Books
1 Logistical Management Donald J Bowersox
2 Strategic channel management by Bowersox & Cooper
3 Physical Distribution Management Logistical Approach Dr.K.Khanna
4 Logistics and Supply Chain Management by Martin Christopher, Pearson
5 Sales and Distribution Management by Krishna K Havaldar and Vasant Cavale
6 S. L. Gupta: Sales and Distribution Management, Excel books
Assessment
Internal 40%
Semester -end 60%
Semester : III-Elective
Title of the Subject / course : Tourism Marketing
Course Code :
Credits : 4 Duration : 40
Learning objectives:
To understand the application of marketing concepts to the tourism industry.
Prerequisites if any
Connections with Subjects
in the current or Future
courses
Module
Sr.
No. Content Activity* Learning Outcomes
1 Introduction to various sectors of the
Indian Tourism Industry ( Domestic
/ International tourists ) such as
medical tourism, pilgrimage,
wildlife, Tournaments, etc. Lectures To understand the
potential of India for
domestic and foreign
tourists.
2 Segmentation of the tourism market
in India and positioning as an
attractive destination for Domestic
and Foreign tourists
Lectures / Case
discussions To understand the
application of STP in
tourism marketing
3 Role of Government in tourism
marketing.
Tourism ecosystem such as trained
guides, reliable public
transportations, availability of hotel
rooms of different categories etc. as
the drivers of the tourism industry. Case study
discussions and Field
visits To understand the
application of ecosystem
concept in tourism
marketing
4 Pricing and Promotion strategy :
Differentiation on the basis of tour
packages, themes, and pricing on
perceived value Lectures and case
discussions To understand the
interplay between pricing
and the totality of service
offerings / value
propositions.
5 Channel strategy, various
franchisees formats such as B2B,
B2C, and C2C.
Targeting customers through
exhibitions, promotions (offline and
online), placement in movies etc. Lectures / Cases To understand the role of
channels in tourism.
Sr.
No. Content Activity* Learning Outcomes
6 A study of some success stories in
Indian tourism – Medical tourism,
Religious tourism. Lectures / Cases To gain lessons from
success stories and try to
extrapolate them to other
sectors in tourism
7 Gap analysis in various sectors of
tourism industry SERVQUAL
Model Lecture / Assignment Understanding Gaps and
remedial actions in
service quality in the
tourism industry.
*Activity: Teaching -Learning process may combine the use of role plays, audio -visual
films/aids, and management exercises with individual student, and or in team considering
appropriate cases or case -lets in the field of business domain wherever applicable .
Recommended Books
1 Fundamentals of Marketing Stone, Marilyn A. and Desmond, John. (Routledge)
2 Marketing Management: Planning
& Control Ramas wamy V.S. and Namakumar i. S (Macmillan)
3 Tourism Marketing Chaudhary, M (Oxford University Press)
4 Introduction to Travel and Tourism
Marketing Bennett J. A and Strydom, J.Wilhelm (Juta Education)
Assessment
Internal 40%
Semester -end 60%
Semester : III-Elective
Title of the Subject / course : Marketing of Banking & Financial Services
Course Code :
Credits : 4 Duration : 40
Learning objectives
To develop an understanding into the concept and practices in the BFS industry
Prerequisites if any
Connections with Subjects
in the current or Future
courses
Module
No Content Activity* Learning Outcomes
1 Introduction : Role of banks, Payment
Banks and NBFCs in credit supply to
Indian businesses and consumers,
Definition and Principles of Insurance Lecture
To familiarise students
with the importance of
banking services and
NBFCs
2 Types of customers and their accounts,
KYC guideli nes of the RBI, non -
resident accounts, importance of
customer service in banks - customer
satisfaction and delight Lecture and case
discussions To understand the role
of customer service and
satisfaction in the
banking industry
3 Changing expectations and
perceptions, features of modern
banking – emerging trends in banking -
e-banking , universal banking, m -
banking, payment wallets Lecture and case
discussions To understand trends in
modern banking.
4 Banking products – Wholesale
banking, Retail banki ng –
personal/consumer loans, home loans,
vehicle loans, educational loans, etc.
International banking, bancassurance,
credit cards, debit cards, other retail
banking products. Lecture and case
discussions To understand the
various banking
products
5 CRM in banking services: Loyalty
programs, grievance redressal
mechanisms, priority banking,
technological aspects of banking. Lecture and case
discussions To understand key
aspects of customer
loyalty
No Content Activity* Learning Outcomes
6 Marketing of financial services:
Special features, ser vice marketing
mix, channels for banking services,
Role of DSA/DMA in marketing bank
products. Lecture and case
discussions To develop a better
understanding of
various Financial
Services available in
India.
7 Regulatory framework in Financial
Services: Role of SEBI, RBI,AMFI,
IRDA Lecture and case
discussions Understanding of
Compliance issues.
8 Risk Management: Nature of business
risks, Types of business risks, Risk
mitigation, Role of rating agencies
such as CRISIL, CARE, etc. Lecture and case
discus sions Understanding the
nature and management
of business risks
*Activity: Teaching -Learning process may combine the use of role plays, audio -visual
films/aids, and management exercises with individual student, and or in team considering
appropriate cases or case -lets in the field of business domain wherever applicable .
Recommended Books
1 Principles & Practices of Banking – IIBF, Macmillan .
2 Bhalla. V.K. – „Management of Financial Services‟ – Anmol, New Delhi.
3 Elements of Banking and Insurance – Jyotsna Sethi, Nishwan Bhatia, PHI Learning .
4 Customer Service & Banking Codes and Standards – IIBF, Taxmann .
Assessment
Internal 40%
Semester -end 60%
Sr.
No.
1
Sr.
No.Electives (Any 1)
1Commercial Banking
2Business Analytics
3Venture Capital and Private Equity
Sr.
No.Electives (Any 1)
1 Strategic Information Technology Management
2 System Applications and Case Study
3Managing Technology Business and IT Resource
Management
Sr.
No.Electives (Any 1)
1OD and Change Management
2Strategic HRM
3Management of Corporate Social
Responsibility in organizations
Sr.
No.Electives (Any 1)
1Operations Applications and Cases
2Strategic Sourcing in Supply Management
3Operations Outsourcing & OffshoringFinal Project (300 Marks)
Final Project (300 Marks)
Final Project (300 Marks)
Final Project (300 Marks) HRM SPECIALIZATION
OPERATIONS SPECIALIZATIONSYSTEMS SPECIALIZATIONProposed Revision for MMS Syllabus wef AY 2016-17 (Batch 2016-18)
Project Management (UA)Common subjects
FINANCE SPECIALIZATIONSemester IV
Sr.
No.
1Proposed Revision for MMS Syllabus wef AY 2016-17 (Batch 2016-18)
Project Management (UA)Common subjectsSemester IV
Sr.
No.Electives (Any 1)
1Integrated Marketing Communications
2Business to Business Marketing
3International Marketing
4Trends in MarketingFinal Project (300 Marks) MARKETING SPECIALIZATION
UNIVERSITY OF MUMBAI, MUMBAI
Masters in Management Studies - SEMESTER IV (CBGS)
With effect from Academic year 2016 -17
FINANCE
CORE
Sr.
No. Subject Teaching Hours Assessment Pattern
No. of
Sessions
of 90
minutes No. of
Sessions
of 90
minutes
per week Continuous
Assessment Semester
End
Examination Total
Marks Duration
of
Theory
Paper (In
hours) No of
Credits
1 Project Management (UA) 27 2 40 IA 60 UA 100 3 4
2 Final Project - 3 nos - - - - - -
General Management - - - - 100 - 4
Functional Specialisation - - - - 100 - 4
Social Relevance - - - - 100 - 4
1 ELECTIVES OUT OF 3
1 Commercial Banking 27 2 40 IA 60 IA 100 3 4
2 Business Analytics 27 2 40 IA 60 IA 100 3 4
3 Venture Capital and Private
Equity 27 2 40 IA 60 IA 100 3 4
Total No of Credits 20
UA: University Assessment IA: Internal Assessment
UNIVERSITY OF MUMBAI, MUMBAI
Masters in Management Studies - SEMESTER IV (CBGS)
With effect from Academic year 2016 -17
SYSTEMS
CORE
Sr.
No. Subject Teaching Hours Assessment Pattern
No. of
Sessions
of 90
minutes No. of
Sessions
of 90
minutes
per week Continuous
Assessment Semester
End
Examination Total
Marks Duration
of
Theory
Paper (In
hours) No of
Credits
1 Project Management (UA) 27 2 40 IA 60 UA 100 3 4
2 Final Project - 3 nos - - - - - - -
General Management - - - - 100 - 4
Functional Specialisation - - - - 100 - 4
Social Relevance - - - - 100 - 4
1 ELECTIVES OUT OF 3
1 Strategic Information Technology
Management 27 2 40 IA 60 IA 100 3 4
2 System Applications and Case
Study 27 2 40 IA 60 IA 100 3 4
3 Managing Technology Business
and IT Resource Management 27 2 40 IA 60 IA 100 3 4
Total No of Credits 20
UNIVERSITY OF MUMBAI, MUMBAI
Masters in Management Studies - SEMESTER IV (CBGS)
With effect from Academic year 2016 -17
HRM
CORE
Sr.
No. Subject Teaching Hours Assessment Pattern
No. of
Sessions
of 90
minutes No. of
Sessions
of 90
minutes
per week Continuous
Assessment Semester
End
Examination Total
Marks Duration
of
Theory
Paper (In
hours) No of
Credits
1 Project Management (UA) 27 2 40 IA 60 UA 100 3 4
2 Final Project - 3 nos - - - - 100 -
General Management - - - - 100 - 4
Functional Specialisation - - - - 100 - 4
Social Relevance - - - - 100 - 4
1 ELECTIVES OUT OF 3
1 OD and Change Management 27 2 40 IA 60 IA 100 3 4
2 Strategic HRM 27 2 40 IA 60 IA 100 3 4
3 Management of Corporate
Social Responsibility in
organizations 27 2 40 IA 60 IA 100 3 4
Total No of Credits 20
UNIVERSITY OF MUMBAI, MUMBAI
Masters in Management Studies - SEMESTER IV (CBGS)
With effect from Academic year 2016 -17
OPERATIONS
CORE
Sr.
No. Subject Teaching Hours Assessment Pattern
No. of
Sessions
of 90
minutes No. of
Sessions
of 90
minutes
per week Continuous
Assessment Semester
End
Examination Total
Marks Duration
of
Theory
Paper (In
hours) No of
Credits
1 Project Management (UA) 27 2 40 IA 60 UA 100 3 4
2 Final Project - 3 nos - - - - 100 -
General Management - - - - 100 - 4
Functional Specialisation - - - - 100 - 4
Social Relevance - - - - 100 - 4
1 ELECTIVES OUT OF 3
1 Operations Applications and
Cases 27 2 40 IA 60 IA 100 3 4
2 Strategic Sourcing in Supply
Management 27 2 40 IA 60 IA 100 3 4
3 Operations Outsourcing &
Offshoring 27 2 40 IA 60 IA 100 3 4
Total No of Credits 20
UNIVERSITY OF MUMBAI, MUMBAI
Masters in Management Studies - SEMESTER IV (CBGS)
With effect from Academic year 2016 -17
MRKETING
CORE
Sr.
No. Subject Teaching Hours Assessment Pattern
No. of
Sessions
of 90
minutes No. of
Sessions
of 90
minutes
per week Continuous
Assessment Semester
End
Examination Total
Marks Duration
of
Theory
Paper (In
hours) No of
Credits
1 Project Management (UA) 27 2 40 IA 60 UA 100 3 4
2 Final Project - 3 nos - - - - 100 -
General Management - - - - 100 - 4
Functional Specialisation - - - - 100 - 4
Social Relevance - - - - 100 - 4
1 ELECTIVES OUT OF 3
1 Integrated Marketing
Communications 27 2 40 IA 60 IA 100 3 4
2 Business to Business Marketing 27 2 40 IA 60 IA 100 3 4
3 International Marketing 27 2 40 IA 60 IA 100 3 4
4 Trends in Marketing 27 2 40 IA 60 IA 100 3 4
Total No of Credits 20
Programme - Masters in Management Studies
Semester - IV
COMMON SUBJECT
Semester : IV Core
Title of the Subject / Course : Project Management
Course Code :
Credits : 4 Duration in Hrs. : 40
Learning Objectives
1 To introduce students of Management to concepts of Project
2 To apply and evaluate success parameters of cost ,time and quality in project management
3 To apply various techniques as cpm/pert/earned value analysis and projected financial
statements
4 To enable student to concei ve an idea, evaluate it’s feasibility and make it workable.
Prerequisites if any Finance Management ( Capital budgeting, cost of capital,sources of
finance) , Business Statistics, HRM , Operations Research
Connections with
Subjects in the current or
Future courses
Module
Sr.
No. Content Activity Learning outcomes
1 Overview of Project
Management: Concepts and
attributes of Project, Project
lifecycle and stake holders,
Project Organization, WBS,
Scope and priorities, Project
Identification, Market feasibility
with Moving Average and
Exponential smoothing methods,
Techno -economic feasibility,
Government policy to location,
legal aspects, Preparation of DPR Numerical examples
and lectures 6 hrs
Introduce concepts of basics of
project management, Evaluate
new project proposals, prepare
detailed project report.
2 Project Planning : Time and cost
estimates with AON and AOA
conventions, Budget estimates,
Network analysis, Float analysis,
crashing concepts Numerical examples
and lectures 9 hrs
Understand network diagram,
critical path, concepts of
crashing network.
3 Project scheduling and Risk
Management: Gantt chart,
splitting and multitasking ,Risks
in time estimates, PERT analysis Numerical examples
and lecture s 6 hrs
Define risks in project
management, make resource
charts, find probability of
completion of project.
Sr.
No. Content Activity Learning outcomes
4 Project Organization : Role and
responsibilities of Project
Manager , Team development
model, sources of conflicts,
conflict resolution Lectures 3 hrs
understand organization
structure, flow of authority and
responsibility
5 Earned value analysis : ‘S’ curve,
Cost and schedule performance
indices using network, Revised
estimates of cost and time Numerical examples
and lectures 3 hrs
Understand concepts of earned
value, prepare revised
estimates of cost and time.
6 Financial analysis: Profitability
analysis ,Using NPV, IRR,
Payback and discounted Payback
period, PI. Preparation of
projected statements of Income -
expenditure and balanc e-sheet Numerical examples
and lectures 6 hr
Evaluate project
Financially, make projected
statements of proposal
7 Computer applications and
Softwares for Project
Management Demonstration
lectures 3 hr
introduce student to different
softwares.
8 Project Management Cases cases, presentation 4 hr
apply all above principles To
cases, students Presentations.
Text books
1 Project Planning estimation and assessment by Prasanna Chandra
2 Project Management : The Managerial Process by Gray and Larson 3E Tata McGraw -
Hill
3 Quantitative Techniques in Management by N D Vohra
Reference books
1 Project Management Managerial Emphasis by Meredith and Mantel
Assessment
Internal 40%
Semester end 60%
Programme - Masters in Management Studies
Semester - IV
FINANCE (ELECTIVES )
Learning Objective
1. To understand the concepts and fundamentals of Commercial Banking,
2. To understand the Structure and growth of banking and var ious services rendered
through commercial b anks.
Prerequisites if any Financial Management and Financial Markets and
Institutions, Investment Banking and BSFI .
Connections with Subjects in the
current or future courses
Module
Sr.
No. Content Activity Learning Outcome
1. Introduction to Commercial
Banking
Banking structure, growth/history
of Indian banking, banking sector
reforms. Lecture and
discussion Knowledge and understanding of
the history of Indian banking,
banking s ector reforms and related
areas
2. Banking Operations
Retail liabilities, retails assets,
KYC, ALM and preventive
vigilance . Lecture and
discussion Understand basic schemes of
deposit and credit, dangers of
money laundering and use fulness
of preventive vigilance
3. Banking products
Fund based and fee based , term
loan/working capital, appraisal
process. Lecture and
discussion Understand types of credits - term
loan and working capital and ho w
to appraise a credit proposal
4. Legal Aspects of Banking
Negotiable Instrument Act,
Banking Regulation Act and RBI
circulars. Lecture and
discussion To understand important banking
laws
5. Rural Banking
India's agrarian sector and
banking , regional rural banks ,
priority sector and micro -finance
differentiated banks, financial
inclusion . Lecture and
discussion Understand measures taken
towards fi nancing priority sector
schemes Semester : IV – Elective
Title of the Subject / course : Commercial Banking
Course Code :
Credits : 4 Duration : 40
Sr.
No. Content Activity Learning Outcome
6. Study of Bank financial
statement
Componen ts of Balance Sheet and
Profit and Loss Statement ,
important ratios of bank
performance - CAMEL framework ,
composition of items contributing
to net profit. Lecture and
discussion Understand how to evaluate a
bank's performance
7. IRAC Norms / NPA
Management
Reasons, impact on banking
performance and economy,
measures taken to minimize NPA. Lecture and
discussion Understand intricacies of asset
quality deteriorat ion and impact on
banks
8. Risk Management in Banks
Credit, market and operational
risks . Lecture and
discussion To know the various risks in
banking operations a nd tools of
management of risks
9. Capital Adequacy Norms
Importance of capital for b anks,
Basel I/II/III and CAR . Lecture and
discussion To be aware of significance of
capital adequacy regulation and
impact on banks
10. Treasury
Role and functions of integrated
treasury . Lecture and
discussion Understand foreign exchange and
money market operations .
11. Asset Liability Management
Interest spread , NIM. Lecture and
discussion To understand importance of ALM
and its impact on profitability
12. Regulatory Role of RBI
Functions of RBI, role of
monetary policy, prudential norms . Lecture and
discussion To know the role and functions of
Central Banks in supervision and
control of commercial b anks
13. Retail banking products
Housing loan, personal loan,
automobile loan, education loan. Lecture and
discussion To understand various banking
products of retail banks
Text Books
1 Indian Institute of Bank Management , Advanced Bank Management.
2 Vijayraghawan I yengar, Introduction to Banking .
3 Raghu Palat , Retail Banking .
Reference books
1 Bharati V Pathak , The Indian Financial System.
2 Shri. S K Das, Tits Bits of General Banking.
3 Shri. S K Das , Tits Bits of General Advances and Financial Services.
4 Sukhvinder Mishra , Banking Law and Practice.
5 Indian Institute of Banking and Finance , Legal aspects of Banking Operations.
Assessment
Internal 40 %
Semester end 60%
Semester : IV – Elective
Title of the Subject /
course : Business Analytics
Course Code :
Credits : 4 Duration : 40
Learning Objectives
1 To gain understanding of relevant statistical tools applicable for Business Analytics .
2 To learn data mining techniques using Excel and R .
3 To evaluate various models of Business Analytics .
Prerequisites if any Knowledge of Statistics and MS Excel
Connection with subjects in the current or
Future courses Financial Modelling
Module
Sr
No Content Activity Learning outcomes
1 Introduction to Analytics
Meaning, a pplicatio n areas of business
analytics, techniques of analytics . Classroom
discussion Basic understanding of
business a nalytics
2 Statistics for Business Analytics
Central tendencies and dispersion, central,
limit theorem, sampling distribution,
hypothesis testing, simple linear
regression, categorical data a nalysis,
analysis of variance (A NOVA ), non -
parametric tests . Discussion and
practical using
software Ability to apply various
statistical tools and
techniques in the
process of business
analytics
3 Advanced Excel Proficiency
Describing Numeric Data, Pivot Table
Analysis, Linear Regression, Comparing
Two Sample Variances, Comparing Two
Sample Means, Pair T Test, One Way
ANOVA, Two Way ANOVA, Generating
Random Numbers, Rank and Percentile,
Histogram Procedure, Exponential
Smoothing and Moving Average,
Sampling, Covariance and Correlation,
Goal Seek and Solver . Discussion and
practical on
MS e xcel Use of advanced Excel
functions
4 Understanding R
Using R Studio, w orking with data in R,
R procedures . Discussion and
practical cases
on R To understand u se of R
5 Data Mining using Decision Tree
Introduction to decision trees, model
design and data audit, demo of decision
tree development, algorithm behind
decision tree and other decision tree . Discussion and
practical using
software
Data mining techniques
using R
Sr
No Content Activity Learning outcomes
6 Data Mining using clustering in R
Understanding cluster analysis using R ,
clustering as strategy , hierarchical
clustering , non-hierarchical clustering - K
means clustering , variants of hierarchical
clustering, different distance and linkage
functions . Discussion and
practical using
R software Data mining t echniques
using R
7 Time Series Forecasting
Time series vs causal models moving
averages, exponential smoothing, trend,
seasonality, cyclicity causal modelling
using linear regression forecast accuracy . Discussion and
practical using
software Data mining t echniques
using R
8 Predictive Modelling – Logistic
Regression using R
Data import and sanity check, development
and validation, important categorical
variable selection, important numeric
variable selection, indicator variable
creation, stepwise regression, dealing with
multicollinearity, logistic regr ession score
and probability , KS calculation, coefficient
stability check, iterate for final model . Discussion and
practical using
R Software Evaluation of m odels
9 Overview of Big Data and Hadoop
Big data and H adoop and concept,
application , cloud computing, generators of
big-data. Classroom
discussion Understand tools of
business a nalytics
10 Data Analysis and Applications
Credit risk analytics, fraud risk analytics,
financial services marketing analytics . Classroom
discussion Ability t o apply
business analytic tools
Text Books
1 Laursen & Thorlund, Business analytics for managers .
2 Balram Krishnan , Business analytics: concepts and theories .
3 R N Prasad and Seema Acharya , Fun damentals of business analytics.
Reference Books
1 Thomas W Miller , Modelling techniques in predictive analytics
2 Lander ,R for everyone: advanced analytics and graphics
3 Evans ,Business analytics
Assessment
Internal 40 %
Semester end 60%
Semester : IV – Elective
Title of the Subject /
course : Venture Capital and Private Equity
Course Code :
Credits : 4 Duration : 40
Learning Objectives
1 To develop genera l understanding of the v enture capital and private e quity i ndustry
globally and the various players involved.
2 Provide an understanding of the private e quity investment process starting from fund
raising to exiting .
3 Develop analytical valuation and deal structuring techniques used in venture capital and
buyouts.
4 To prepare students for future j obs in VCPE and related industries .
Prerequisites if any Financial Management
Connection with subjects in the
current or Future courses Project and Infra Finance, Mergers and
Acquisitions and Investment Banking .
Module
Sr.
No Content Activity Learning outcomes
1 Introduction and Overview of
Venture Capital and Private Equity.
Overview and history of venture capital
industry,
evolution of private equity industry and
venture capital industry, how to choose
and approach a venture capitalist,
structure and terms of v enture capital
and private equity firms. Classroom
discussions Understanding of private equity
process
2 Process of Venture Capital and
Private Equity Funding
Venture capital cycle and private equity
process . Classroom
discussions
and
explanation Understanding how corporates
invest in a new private equity
3 Investment Selection, Fund Raising
Challenges
Sources of capital, alternative forms of
fund raising and fundraising process and
fallacies. Numerical
solving and
classroom
discussions Awareness o f the current
investing patterns, problems and
issues faced by industries and
PE investors
4 Valuation Methods and Techniques
Deal valuation and deal terms. Numerical
and
classroom
discussions Understand financial valuation
methods and strategies and the
impact of dilution
5 Structuring Term Sheets
Environmental factors surrounding term
sheets , selected critical e lements in
venture term sheets . Classroom
discussions
and
explanation Integrating the valuation with
term sheet
Sr.
No Content Activity Learning outcomes
6 Document and Typical Investment
Conditions
Due diligence procedures . Classroom
discussion Understanding documents and
critical pointers to due diligence
7 Exit Strategies for Multiple
Stakeholders
Consider l iquidity events such as IPO,
mergers,
later stage financing, includin g
mezzanine financing and buy -outs. Classroom
discussion
and
explanation Understanding strategies made
to negotiate and exit the fund
8 Regulation of PE Funds
SEBI Alternative Investment Funds
(AIF) Regulations . Classroom
discussion
and
explanation Understanding PE funds
regulation
9 Tax Aspect of PE Investment
Section 10(23FB) of Income Tax Act,
1961
Section 10(47) of Income Tax Act, 1961
Income types, Securities Transaction
Tax, Dividend Distribution Tax, STCG,
LTCG,
Taxation of Non Residents. Classroom
discussion
and
explanation Overview of t axation aspects
while choosing PE as an
investment alternative
10 Private Equity Investments in
Developing Markets
Classroom
discussion To know the trends of the PE
funding in the developing
economies
11 Private Equity, Corporate
Governance and Ethics
Board m embers duty to shareholders ,
composition and roles of the board of
directors in the private company . Classroom
discussion Importance of ethics and value
system
Text Book
1 T Satyanarayan Chary , Venture Capital concepts & Applications
2 Vandana Pawar , Venture Capital Funding Global And Indian Experiences.
3 Stephen Bloomfield , Venture Capital Funding
Reference Book
1 Josh Lerner , Felda Hardymon and Ann Leamon , Venture Capital and Private Equity: A
Casebook.
2 Robert Finkel , The Masters of Private Equity and Venture Capital.
3 Joseph. W. Bartlett , Fundamentals of Venture Capital
Assessment
Internal 40 %
Semester end 60%
Programme - Masters in Management Studies
Semester - IV
SYSTEM (ELECTIVES)
Semester : III Elective
Title of the Subject / course : Strategic Information Technology Management
Course Code :
Credits : 4 Duration : 40
Learning Objectives
1 To understand the strategic use of Information Technology for Competitive Advantage
2 To understand Emerging trends of information technology to devise organization
/business strategy
Prerequisites if any Basic understanding of Strategic Information Technology
Management
Connections with
Subjects in the
current or Future
courses Will connect conceptual framework to Role of Information systems
in organization, Some key concepts related to strategy such as
value chain, five forces, information asymmetr y, emerging trends
in IT to devise organization /business strategy
Module
Sr.
No. Content
Activity
Learning outcomes
1 Information Technology and Competitive
Advantage –
• Role of Information systems in organization,
Some key concepts related to strategy such as
value chain, five forces, information
asymmetry and Technology Investment
• Information Technology vs. Information
systems
• Two different approaches for gaining
Competitive Advantages -Market
Based Approach and Resource Based Approach
• Strategic Role of IT in gaining Competitive
Advantages Lecture Understand Role of
Information Systems in
Business Activities and
Strategic Role of IT in
gaining competitive
advantage
2 ERP systems, Business Processes and IT
• Meaning and definition, introduction of
Business Process, Organizational processes and
Information systems
• Use of ERP in Business Process
• Business Process Reengineering, Lecture &
cases Basic Understanding of
Enterprise systems
3 Using Information for Decision Making
• How organization leverage data/information
for competitive advantage
• Importance of database, data warehouse, Data
mining , and Business Intelligence, How they
can be used as part of an organization strategy
for Competitive Advantage Lecture Understanding th e
importance of Decision
Making using Data
Mining & BI Tools
Sr.
No. Content
Activity
Learning outcomes
4 Research on Internet use
• Marketing Online - Online Advertising,
Social Media and digital Marketing Lecture
and cases Understand the Web
Based Research Tools
5 Technology Trends
Emerging trends of information technology to
device business strategic,
• Web related technologies, web media, how to
use world wide web for business and marketing
purpose
• Mobile technology impact of mobile
technologies on business and mobile strategy
for a busin ess Lecture
and cases Grasping with the latest
trends in Strategic IT
Domain
6 Creating a Technology Strategy
• Developing an IT Strategy
• Writing your own strategy - Develop your
web, web media and mobile strategy Lecture &
Cases Learning the process of
developing IT Strategy
and creating new
strategies for web and
mobile development
7 Case Studies and presentations Group
Discussion
&
Workshop
Text books
1 Strategic Management of Information Systems by Keri Pearlson and Carol Saunders
2 Strategic Management Of Technology & Innovation by Robert Burgelman, Clayton
Christensen, Steven Wheelwright
3 Strategic Technology Management by Betz
4 IT Strategy & Management by Sanjiva Dubey
5 The Strategic Management of Information Systems by Joe Peppard & John Ward
Reference books
1 Strategic Management and Information Systems: An Integrated Approach by Wendy
Robson
2 A Guide to Expert Systems by Donald Waterman
3 Strategic Information Systems Management by Kevin Grant
4 Work -study by ILO
5 Leading Digital - Turning technology into Business Transformation by HBR
Assessment
Internal 40%
Semester end 60%
Semester : III Elective
Title of the Subject / course : System Applications and Case Study
Course Code :
Credits : 4 Duration : 40
Learning Objectives
1 To understand the Importance , scope and need of case study and applications areas of
information technology /information system for business
2 To have the practical a pplications areas of information technology & Information
System across the various functions and sectors of the industry
Prerequisites if any Basic understanding of System Applications and Case Study
Connections with Subjects in
the current or Future
courses Will connect conceptual framework to Importance , scope
and need of case study and applications areas of information
technology and Information systems for business
Module
S
No Content Activity Learning outcomes
1 Importance, scope and need of case study and
applications areas of information technology
and information systems for business. Lecture Understanding the
scope and need of IT
in Business
2 Applications areas of information technology
& information System across the various
functions of management i.e. Marketing,
Finance, Human Resource, Manufacturing and
Operations, Supply Chain Management,
Logistic, Customer Relationship Management
and also as per various different functions of
the organizations Lecture &
cases Knowing the
applications of IT in
Various business
functions
3 Applications areas of information technology
& Information System across the various
sectors of the industry.
Manufacturing
Pharmaceuticals and Fine Chemicals
Chemicals & Petro - chemicals
FMCG – home appliances, Food processing,
Dairy and dairy products
Mills - paper, pulp, board, textile,
Leather - Tanning of leather to making of
finished goods,
Agricultural Products – grains, jute, cotton, oil
seeds, plantation of vegetables, fruits,
Heavy industries - automobiles, aircraft, ship
building & maintenance, cranes,
Constructions – bridges, dams, roads, Lecture Understanding the IT
applications across
various i ndustry
sectors
Understanding the IT
applications across
various industry
sectors
S
No Content Activity Learning outcomes
Power industries – thermal, nuclear, hydro
power stations, Merchandising, stockiest,
Trading, etc.
Insurance, Banking and Finance,
Service industry – Hospitals, hotels, Travel
and Tourism, tr ansport,
Film – manufacturing, distribution, production
units, laboratories, editing, exhibitors,
Gem & Jewelry – Import of raw export of
finished diamond, artificial diamonds, gems
and stones,
4 Government - Ministries, Departments like
defense, police, RTO, passport, visa, customs,
central excise, railways, and the IT industry Lecture and
cases Understand the Role
of IT in Govt. related
areas like Passport,
RTO etc.
5 Case study and presentations of information
technology and Information system across the
function and sectors of industries Individual
Assignments
and
Discussions
Text books
1 System Analysis & Design by Dennis and Roth published by Wiley
2 Analysis and Design of Information Systems by Rajaraman published by PHI
3 Analysis and Design of Information Systems by Senn published by TMH
4 Information Technology: Best Practices and Applications in Business by
T.A.Adikesavan
5 Information Technology in Business : Principles, Practice and Opportunities by
J.A.Senn
Reference books
1 System Analysis and Design by Kendall and Kendall published by Pearson
2 System Analysis & Design by Whitten & Bentley
3 Marketing Management and Information Technology by Fletcher
4 Supply Chain Information technology by David Olson
5 Handbook of Information technology in Finance by Paoli, Holtmann, Stathel &
Jakobi
Assessment
Internal 40%
Semester end 60%
Semester : III Elective
Title of the Subject / course : Managing Technology Business &
IT Resource Management
Course Code :
Credits : 4 Duration : 40
Learning Objectives
1 To understand the Need and Significance of IT resource management
2 Understand applications of Determining IT and Information System’s Resource
Needs and Business
3 IT &Information Systems resources Implementation and Acceptance
Prerequisites if any Basic understanding of IT Resource Management
Connections with
Subjects in the current or
Future courses Will connect conceptual framework to Need and
Significance of IT resource management & Business
Module
S
No Content Activity Learning outcomes
1 Overview of the IT/ITES/Telecom and
related businesses in India and the world –
segments of these industries , growth,
forecasts, trends, key players, reasons for
their success etc. Lecture Understanding the
overview of IT/ITES
Industry
2 Challenges for businesses in the domestic
and international markets such as Business
Development, Technology Obsolescence,
Pricing, Set up & Infrastructure Costs,
Talent management , Licensing costs &
Intellectual property rights, Mergers and
Acquisitions , Customer Contract
Management and SLAs , managing
Innovation , legal issues, Visa’s, Foreign
Soil issues, Special Incentives and schemes
such as the Export Processing Zones etc . Lecture &
cases and
class
research Gaining an insight on the
challenges in
implementing IT based
Systems
3 Study of various business models including
onsite/off shoring, e -commerce, e -business,
m – commerce and pure play ‘e’ and ‘m’
models. Lecture Getting acquainted with
Business Models
4 Introduction to IT and Information System
Resource Management
Evolution of IT and Information System
Resource Management (Software,
Hardware, Database, Networking, and
communications technology, human Lecture and
cases Understanding the
Concept of IT Resource
Management
S
No Content Activity Learning outcomes
resource etc) for Planning and
Implementation of infor mation technology
and technology base system across the
functions and sectors of the industries.
5 Determining IT and Information System’s
Resource Needs: Needs Analysis, planning
,System Cost Justifying and Investments,
Automation and Artificial Intelligence Lectures,
Research
and Cases Gaining insight on the
need, investments and
Implementation of I T
Resources in an
Organization
6 Effective use of IT & Information Systems
resources Implementation and Acceptance,
maintenance for productivity Lectures Effective usage of IT
systems can be gained
7 IT & Information Systems Resource its
relevance to Human resource management
& Business, Outsourcing challenges of
Internal Functions – the what, Why and
How Lectures,
Research
and Cases Relevance of IT, HRM &
Outsourced Business
Functions can be well
understood
8 Case Studies of successful and unsuccessful
technology companies Group and
Individual
assignments
Text books
1 Managing the IT Resource: Leadership in the Information Age by Luftman published
by Pearson
2 Technology Roadmapping for Strategy and Innovation by Moehrle, Isenmann &
Phaal
3 Management of Technology by Khalil
4 IT Infrastructure and Its Management by Gupta, Prakash and Jayaraman
5 Business Information Management by Benson and Davis
Reference books
1 Managing IT Infrastructure – TMI
2 A Guide to PMBoK - Project Management Institute
3 Managing Information Technology Resources by Dr.Jerry Luftman
4 Work -study by ILO
Assessment
Internal 40%
Semester end 60%
Programme - Masters in Management Studies
Semester - IV
HRM (ELECTIVES)
Learning Objectives
1 Basics of Change Management
2 Understanding OD Approaches and Models
3 Understanding Organizational Development – Diagnostics
4 Different Strategies , Approaches and Models
5 Trends in OD and Change Management
Prerequisites if any
Connections with Subjects
in the current or Future
courses
Module
Sr.
No. Content Activity Learning outcomes
1 Process of Change –
The Process of Change, Creativity &
Innovation: Organizational Change.
Definition & Key Dimensions, Factors
that Promote Change, Creativity &
Innovation, Theories of Innovation
and Levels & Types of Innovation,
The age of Creativity, Creativity &
National prosperity, Creative
Industries & potential for growth Case Study/
Role -play/
Group
Discussion Understand the process of
change in detail
2 The Internal Environment –
Orchestrating Structure, Systems and
Resources;
The Balanced Score Card – Value
Creation and Performance
management.
Organizational Structure – work
specifications, departmentalization,
chain of command, span of control,
centralization and decentralization,
Formalization. Situational factors –
Corporate Strategy, Organizational
Size and Environmental uncertainty. Case Study/
Role -play/
Group
Discussion Impact of change on
internal environment and
management of the internal
environment to make it
conducive to change Semester : IV – Elective
Title of the Subject / course : OD and Change Management
Course Code :
Credits : 4 Duration : 40
Structural forms – Tradi tional and
contemporary forms. Organizing for
change, creativity and innovation -
Goal Setting and reward Systems.
Evaluation. Resources – Sufficient
resourcing. Systems of
Communication.
3 Organizational culture, Different
Perspectives of Organizational culture,
Can we manage Organizational
culture? Culture as an important
ingredient of Organizational
Creativity.
Norms that promote Creativity and
Innovation, Norms that promote
Implementation.
Principles of creativity and
innovation. Do strong, cohesive
cultures hinder innovation? Case Study/
Role -play/
Drama/ Group
Discussion Understandin g the role of
organizational culture and
its impact on change
management
4 Definitions, underlying assumptions
and values of Organization
Development Case Study/
Role -play/
Drama/ Group
Discussion Introduction to the concept
of OD
5 Approaches to OD - Systems
Approach, Action Research Case Study/
Role -play/
Drama/ Group
Discussion Study of different
approaches to OD
6 Organization Diagnosis & Diagnostic
Data Collection & Analysis including
Climate
Understanding Organizational Roles
Intervention theories and
methods –
Case Study/
Role -play/
Drama/ Group
Discussion Understanding diagnosis,
different diagnostic models
and methods of data
collection and analysis
Study of different type s of
OD interventions
7 Monitoring Change in Organizations
Fundamentals of monitoring change,
steps of measuring change,
methodologies for measuring change Case Study/
Role -play/
Drama/ Group
Discussion Introduction to methods of
monitoring change
8 Latest trends in OD and Change
Management Case Study/
Role -play/
Drama/ Group
Discussion Study of latest trends in OD
and change management
9 Case studies and Presentations
Text Books
1 Cummings, Thomas G, Worley, Christopher G. Essentials of Organizational
Development and Change
2 Organisational Change and Development – Dipak Kumar Bhattacharya –
Oxford Publications
Reference Books
1 Organizational Development – French & Bell
2 Change Management by Andrew Pettigrew and Richard Whipp Infinity Books
Assessment
Internal 40%
Semester end 60%
Semester : IV-Elective
Title of the Subject /
course : Strategic HRM with Global Perspective
Course Code :
Credits : Duration in
Hrs. :
Learning Objectives
1 To learn the basics of HR strategy formulation and implementation in domestic as well
as international scenario, talent management and competency based HRM
Prerequisites if any
Connections with
Subjects in the current
or Future courses
Module
S.
No. Content Activity Learning Outcome
1 Strategic Human Resource Management
Introduction, Strategic HRM - Definition ,
Aims, Approaches, Challenges. Role of
HR as a Strategic Partner in an
Organisation Case
Study/Role
Play/Group
Discussions Learning the basics of
Strategic HRM
2 HR Strategies:
Definition, Types of HR Strategies,
Criteria for an Effective HR Strategy,
Formulation of HR Strategies, Conducting
a Strategic Review, Implementing HR
Strategies
Impact on Organizational Performance,
Strategic role of Top Management,
Strategic role of Line Management Case
Study/Role
Play/Group
Discussions Introduction to HR
strategies
3 Talent Management
Career Planning and Succession Planning:
Evolution of Careers, Career Planning
Perspectives Organization -Centered Career
Planning, Individual - Centered Career
Planning
Succession Planning: Definition and
Approaches, Elements of Succession
Planning, Relationship between Career
Planning and Succession Planning,
Challenges of Succession Planning, Gl obal
Practices in Career and Succession
Planning Case
Study/Role
Play/Group
Discussions Introduction to talent
management
S.
No. Content Activity Learning Outcome
4 Competency and Potential
Development:
Competencies defined and types of
Competencies, Difference between
Competency and Potential, Potential
Development, Difference of Competencies
from Skills and Knowledge, Integrated HR
Practices through Competency
Development, Benefits from Competency -
Based HR Practices, Outcomes for
Employees’Development, Developing a
Skill Matrix, Retention Strategies Case
Study/Role
Play/Group
Discussions Learning basics of
competencies and
competency based HR
practices
5 Strategies for Improving Organizational
Effectiveness
Strategies for improving Organizational
Effectiveness
Strategies of Organizational
Transformations -Cross border HR issues
in Mergers & Acquisitions and the role of
HR
Strategies for Culture Management,
Strategies for Developing Learning
Orga nizations
Employee Engagement Strategies Case
Study/Role
Play/Group
Discussions Learning Strategies for
Improving Organizational
Effectiveness
6 Global Dimensions of HR Strategies
HR Strategies in International Context,
converting Global Presence into Global
Competitive Advantage
Selection & Staffing of International
Employees
Developing Cross Cultural Sensitivity
Training & Development of International
Staff
Compensation Approaches & Issues
Performance Management in International
Organizations
Internat ional Industrial Relations,
Legislation and the international
workforce, International Labor Standards
Expatriation & Repatriation
Emerging Trends in International Labor
Markets Case
Study/Role
Play/Group
Discussions Introduction to HR
strategies in international
context
7 Case Studies and Presentations. Case
Study/Role
Play/Group
Discussions
Text books
1 Strategic Human Resource Management by Jeffrey Mello, Thomson South Western
Reference books
1 Strategic Human Resource Management by tanuja Agarwala,Oxford Publications
2 International Human Resource Management by Peter j Dowling, Device Welch, 4th
Edition.
Assessment
Internal 40%
Semester end 60%
Semester : IV-Elective
Title of the Subject /
course : Management of Corporate Social Responsibility in
organizations
Course Code :
Credits : 4 Duration in
Hrs. : 40
Learning Objectives
1 According to Companies Act, 2013, at least 2% of a company’s average net profit of
immediately preceding three financial years has to be spent on CSR activity. However,
this expense is subject to compliances of the guidelines prescribed under company law.
CSR professionals with sound knowledge only can help companies benefit from the
expenditure and provide a detailed analysis of spending and the impact it is creating on
the targeted beneficiary as well as the bottom line of the company.
This course work will enable professionals to manage and drive CSR in their
respective organizations.
Prerequisites if any Connections with Subjects in
the current or Future courses Corporate Social Responsibility – Semester II
Module
Sr.
No. Content Activity Learning outcomes
1 Definitions, Concepts and
International Frameworks of
CSR
Definitions and meanings of
Corporate Social Responsibility,
Business at the bottom of the
pyramid, International frameworks
of CSR Case Study/Role
Play/Group
Discussions Basic Concepts of CSR
and its relevance to the
organization
2 History and evolution of CSR
(International and Indian)
History and evolution of CSR
(International Generic)
History and Evolution of CSR
(Indian History - Detailed) – from
philanthropy to public -private -
people partnerships
Evolution of Indian CSR
framework (Pre Companies Act
2013) Case Study/Role
Play/Group
Discussions History and evolution of
CSR in the international
arena as well as Indian
context
3 Issues in Indian Economy and
Social Development | Case Study/Role
Play/Group Knowledge about k ey
economic and social
Sr.
No. Content Activity Learning outcomes
Government Expectations, Roles
and Responsibilities
Issues of poverty, unemployment,
unskilled labour, sanitation,
immigration to urban areas and
economic and social divide.
Key international CSR initiatives of
governmental or intergovernmental
bodies Discussions issues in India
Introductory knowledge
about CSR initiatives by
govt. and NGOs
4 CSR and Companies Act 2013
Detailed reading, analysis and
interpretation of Section 135 and
Schedule VII of the Companies Act
2013 as well as the provi sions of
the Companies (Corporate Social
Responsibility Policy) Rules, 2014 Case Study/Role
Play/Group
Discussions Detailed knowledge about
provisions for CSR in the
Companies Act 2013
5 Preparation of CSR Policy |
Process of Policy Formulation
Constitution of CSR committee as
per legal guidelines | Conducting
CSR Assessment | Preparing CSR
strategy framework| Tools,
technical guidance and standards to
be used for policy formulation |
Determining the implementation
mechanism Case Study/Role
Play/ Group
Discussions Introduction to the process
of CSR policy preparation
6 Implementation of CSR Policy |
Project and Programme Mode
Operationalizing the institutional
mechanism | Different modes of
implementing the CSR strategy |
Decision making criteria |Due
diligence of implementation partner
| Project development and approval
| Finalizing the arrangement with
the implementation agency Case Study/Role
Play/Group
Discussions Detailed knowledge of
methods of
implementation of CSR
Policy
7 Monitoring Mechanism and
Tools | Social Impact Assessment
| Evaluation (Concurrent and
Final Evaluation)
Determining mid -course
corrections | Recommendations for
future project designs | Identifying
methods for conducting the impact
assessment | Identifying the skil ls
set required for the impact
measurement team | Tools,
technical guidance and standards to Case Study/Role
Play/Group
Discussions Introduction to various
tools for monitoring and
evaluation of CSR
programmes
Sr.
No. Content Activity Learning outcomes
be used (London Benchmarking
Group(LBG) model • Social return
on investments (SROI), The SROI
network • Global impact investing
network (GIIN) • Accountability -:
AA 1000, Institute of Social and
Ethical Accountability • ISO
26000: social responsibility •
Public consultation guidelines of
Government of India)
8 CSR Audit
The inclusion of all significant
stakeholder groups in the auditing
process | Diversity in individual
perceptions of CSR | The
shortcomings of the ‘tick -box’
approach to auditing CSR |
Development of CSR Stakeholder
matrix Case Study/Role
Play/Group
Discussions Detailed knowledge of
conducting a CSR Audit
9 Reporting Framework
Importance of reporting | G3
guidelines for CSR | SEBI directive
on ESG disclosure (if applicable) |
RBI guidelines on CSR, sustainable
development and no nfinancial
reporting Case Study/Role
Play/Group
Discussions Detailed knowledge of
preparing CSR reports
10 Brand Building and Corporate
Image
Brand differentiation | Corporate
Reputation | Corporate Social
Marketing |Branding as a tool for
CSR Case Study/Role
Play/Group
Discussions Introduction to branding
and using it as a tool to
promote CSR
11 Role of Civil Society | Role of
Social Entrepreneurs | Role of
Supply Chain | Role of
banking/Investors Case Study/Role
Play/Group
Discussions Introduction to role of
citizens, banks etc. in the
implementation of CSR
12 Corporate Governance and CSR
Definition of Corporate
Governance | Scope and benefits |
Principles of Corporate Governance
| Governance Metrics International
(GMI) | World Bank and G7
Response | Government as
Shareholder: The Institutional
Investor as Proxy for the Public
Interest Case Study/Role
Play/Group
Discussions Introduction to Corporate
governance
13 Sustainable Development
Concept of sustainable Case Study/Role
Play/Group Introduction to
sustainability and
Sr.
No. Content Activity Learning outcomes
development | Preparing
Sustain ability Report Discussions preparation of
sustainability report
Text books
1 Corporate Social Responsibility: Concepts and Cases : the Indian Experience
By C. V. Baxi, Ajit Prasad
2 Handbook of Corporate Social Responsibility in India: PWC and CII
Reference books
1 Key Concepts in Corporate Social Responsibility By Suzanne Benn, Dianne Bolton –
Sage Publications
2 Corporate Social Responsibility, Entrepreneurship, and Innovation
By Kenneth Amaeshi, Paul Nnodim, Osuji Onyeka - Routledge
3 Corporate Social Responsibility and Sustainable Development in Emerging ...
edited by Dhirendra K. Vajpeyi, Roopinder Oberoi – Lexington Books
4 Empowering Organizations through Corporate Social Responsibility
edited by Wolf, Ruth, Thoedora Issa and monica Thiel – IGI Global
5 Corporate Governance, 5th Edition By Robert A. G. Monks, Nell Minow - Wiley
6 Corporate Social Responsibility An Implementation Guide for Business By Paul
Hohnen – Intern ational Institute for Sustainable Development
7 Corporate social responsibility Audit: from theory to practice By R Morimoto, J Ash
& C Hope – University of Cambridge
Assessment
Internal 40%
Semester end 60%
Programme - Masters in Management Studies
Semester - IV
OPERATIONS (ELECTIVES)
Semester : III Electives
Title of the Subject / course : Operations Applications and Cases
Course Code :
Credits : 4 Duration : 40
Learning Objectives
1 To enable a student to understand the complex processes and operations of product &
service industry
2 To apply various techniques, tools & practices in different situations to design & execute
system in best manner
3 To develop a model as an extension from academic to practical complex real life
situation.
Prerequisites if any
Statistics for Management, Operations Management,
Operations Research, Cost & Management accounting,
Financial Management
Connections with Subjects in
the current or Future courses Project Management
Module
Content Activity Learning outcomes
1 Application of Operations
Management in Complex
situations, Resource planning,
Process analysis review Lecture, examples on
Spread sheet, cases Apply basic principles of
Operations Management
& understand resource
limitations and its impact
2 Applications in production & retail
sector, practical examples of
MRP -I & II on Excel Lecture, examples on
Spread sheet, cases To understand material
planning in Retail sector
3 Applications related with
workforce, examples of aggregate
planning on Excel Lecture, examples on
Spread sheet, cases To understand labour
force planning and its
nuances
4 Applications related with plant,
investment, replacement
&maintenance, Robotic process
and financial evaluation, optimum
period of replacement on excel Lecture, examples on
Spread sheet, cases To understand problems
of plant maintenance and
parts replacement, find
ideal period of
replacement
5 Application of learning in
tendering &bidding, cost aspects,
examples on excel Lecture, examples on
Spread sheet, cases Find impact of learning
on cost of delivery in
bidding
6 Uses in insurance, BPO/KPO,
entertainment, production, etc. Lecture, examples on
Spread sheet, cases To apply principles in
sectors like insurance etc.
Text Book
Operations Management Chase Aquilano , Jacobs
Operations and Supply Chain Management F. Robert Jacobs , Richard Chase
Reference books
Production and Operations Management Norman Gaither
Operations Management : An Integrated Approach: Danny Samson , Prakash J. Singh
Assessment Internal 40%
Semester end 60%
Semester : IV Electives
Title of the Subject / course : Strategic Sourcing in Supply Management
Course Code :
Credits : 4 Duration : 40
Learning Objectives
1 Introduce various parameters required to develop and implement a procurement
strategy that aligns with the overall competitive strategy of the organization.
2 Provide knowledge to understand how Strategic sourcing enhances efficiency and
value, ultimately impacting the profitability of the entire organization.
3 Familiarize with concepts of ethical and contractual risk management, sustainability,
and legal issues faced by purchasing and supply chain managers.
Prerequisites if any Materials Management
Connections with Subjects in
the current or Future courses
Module
Sr.
No. Content Activity Learning outcomes
1 Introduction to purchasing and supply
chain management
A new competitive environment, Why
Purchasing Important.
Purchasing and supply Management, Supply
chains and value chains
Enablers of purchase ad supply chain
management
Evolution of Purchasing and supply
management. Lecture
and
discussion. Basic understanding
of Purchasing
2 Purchasing and supply process
Objectives –Supply continuity, Sourcing
process efficiency and effectiveness
Develop Supply base management, Develop
aligned goals with internal stake holders
Developing purchasing strategies that support
organizational goals and objectives. Lecture
and
discussion. Development of Basic
purchasing strategies
3 Strategic Supply Management - Roles and
Responsibilities
Spend analysis, Demand management and
specifications / SOW’s
Category Management and supplier evaluation
/ selection
Contract Management(Purchase and Service),
Cost Management, Managing the procure to
pay process
Supplier relationship Management.
Lecture
and
discussion. Understanding about
pattern of spending
and costing
Sr.
No. Content Activity Learning outcomes
4 Improving Procure to pay process
Forecast and plan requirement, Needs
clarification, Purchase requisitioning of work.
Travelling purchase requisitions / Bar codes,
Forecast and customer orders.
Reorder point system, Stock checks, Cross
functional sourcing teams.
Supplier identification and selection,Bidding
or Negotiations, Request for quotations.
Specifications or Blueprints, Evaluate
Suppliers. Lecture
and
discussion. Understanding of
purchase cycle from
requisition to payment
International procurement -Imports.
a) International commercial terms.
b) Import procedures and documentation.
c) Cate gories of importers.
d) Identification of foreign sources.
e) Payment terms including Letter of credit.
f) Types of L/Cs.
g) Custom tariff
h) Custom clearance.
i) Bill of Lading and other documents Lecture
with
display of
relevant
documents Basic introduction to
imports
5 Purchase order preparation
Purchase order, Blanket purchase order, and
Material purchase release
Receipt and inspection, Material packing slip,
Bill of Lading
Receiving Discrepancy report, Invoice
settlement and payment
Record Ma intenance, Continuously measure
and Manage supplier performance
Reengineering the procure to pay process Lecture
and
discussion. Understanding of
types of purchase
orders
6 Types of Purchases
Raw material, Semi finished goods,
components, support items, Services, and
Capital equipment.
Transportation and third -party purchasing,
Online requisitioning systems.
Procurement cards issued to users, Electronic
purchasing commerce through internet
Long term purchase agreements, Online
ordering system to suppliers
Purchasing process redesign, Online ordering
through electronic catalogue. Lecture
and
discussion. Understanding about
classification about
various types of items.
7 Purchasing and Supply chain Organization
Organization structure, Location of authority,
Centralized or Decentralized structure,
Drivers, advantages of Centralized or
Decentralized structure. Lecture
and
discussion. Understanding of
organization stricture
and link between
purchase and supply
chain function.
Sr.
No. Content Activity Learning outcomes
Reporting of Purchasing positions and Factors
affecting Purchasing position.
Scope and Job Tasks of Purchasing / Supply
Management Report.
Separating Str ategic and Operational
Purchasing.
8 Supplier Evaluation and Selection
Identify Potential Supply Sources, Use of
preferred Suppliers.
Key supplier evolution Criteria.
Developing a Supplier Evaluation and
Selection Survey, Tools and approaches. Lecture
and
discussion. Understanding of
Supplier evolution
and selection.
9 Purchasing Analysis: Tools and Techniques
Project management, Learning Curve
Analysis, Value Analysis/Value Engineering.
Quantity Discount Analysis, Process Mapping Lecture
and
discussion. Understanding of
Tools used in
Purchasing.
10 Worldwide Sourcing
Overview, Why source Worldwide, Barriers to
Worldwide sourcing
Developing worldwide sourcing programme.
Cost associated with international purchasing,
Managing Currency Risks. Lecture
and
discussion. Understanding of
worldwide sourcing
with currency impact.
11 Strategic Cost Management
A structured Approach to cost Reduction.
Price Analysis, Cost analysis techniques
Total cost ownership, Collaborative
Approaches to cost management. Lecture
and
discussion. Understanding of
costing and reduction
of cost.
12 Negotiation
The Negotiation Framework in supply
Management, Negotiation Planning.
Power in Negotiation, Negotiation Tactics,
Win-Win Negotiation.
International negotiation, The Impact of
Electronic Media on Negotiation Lecture
and
discussion. Understanding
Negotiation
13 Legal aspects and Ethics in purchasing
Legal authority and personal liability of the
purchasing manager
Contract Law, The uniform commercial code,
Patents and Intellectual property
Antitrust and unfair trade practice laws, Laws
affecting Global purchasing Lecture
and
discussion. Understanding e thics
in PURCHASING.
Text books
1 Sourcing and Supply chain Management Handfield , Monczka , Giunipero ,
Patterson
2 Procurement Principles and Management Peter Baily, David Farmer, Barry
Crocker, David Jessop, and David Jones
3 Strategic Sourcing V V Sople
Reference books
1 Procurement Principles and Management Peter Baily, David Farmer, Barry
Crocker
2 Strategic Procurement Caroline Booth
Assessment Internal 40%
Semester end 60%
Semester : IV Electives
Title of the Subject / course : Operations Outsourcing and Offshoring
Course Code :
Credits : 4 Duration : 40
Learning Objectives
1 To understand the size & extent of Outsourcing & Offshoring
2 To know the risks & benefits of Outsourcing & Offshoring
3 To understand the decision making process for Outsourcing & Offshoring
4 Financial Evaluations for the Outsourcing & Offshoring
5 Non-financial Evaluations for the Outsourcing & Offshoring
Prerequisites if any Operations Management, Service Operations
Management
Connections with Subjects in the
current or Future courses Project Management
Module
Content Activity Learning outcomes
1 Outsourcing
a) Introduction
b) Concept
c) Goals and Objectives
d) Sourcing , Outsourcing versus
subcontracting
e) Capacity, capability Lecture with
discussion Understanding Outsourcing
concept
2 Importance of Outsourcing
a) Cost
b) Benefits
c) Challenges Lecture with
discussion on
examples Understanding Importance to
the Organization
3 Factors driving Outsourcing
a) Scale of production or service
b) In house productivity
c) Core/non core activities
d) Efficiency
e) Technology
f) Lack of expertise
g) Frequency of activity
h) Environment
i) Financial Analysis
j) Non-Financial Analysis Discussion
with
examples&
numerical
problems Learning about important
factors in Outsourcing
4 Implementation of Outsourcing
a) Cost Analysis
b) Negotiation
c) Contract
d) Network analysis for
implementation
e) Execution of activities Lecture with
examples &
numerical
problems How to implement
Outsourcing
Content Activity Learning outcomes
5 Outsourcing Benefits
a) Cost
b) Capital Investment
c) Manpower
d) Access to Expertise
e) Economies of scale
f) Technology
g) Quality
h) Pooling effect of variability Lecture with
numerical
examples &
discussion Understanding of financial as
well as non -financial benefits
6 Outsourcing Challenges
a) Contract risk
b) Outsource Firm Risk
c) Pricing risk
d) Risk of creating Competitors
e) Information Privacy Risk
f) Firm Specific Risk
g) Organizational Identity risk Lecture with
discussion Risks pertaining to
Outsourcing & mitigation of
those risks
7 Offshoring
a) Definition
b) Concept
c) Importance for India Lecture Basic understanding of
Offshoring with respect to
India
8 Activities Offshored
a) Professional Judgement
b) Communication Oriented
c) Back -office transaction
Process
d) Manufacturing
e) Services Lecture with
discussion Learning about processes
which are normally offshored
to India
9 Quantification of Offshoring
a) India specific
b) Opportunities Lecture Financial impact for
organization as well as for
India
10 Offshoring Cost Issues
a) Employees
b) Transportation
c) Perks
d) Security
e) Utilities
f) Training expenses
g) Tax rates
h) Communication expenses Lecture with
discussion Learning about costs related
to Offshoring
11 Offshoring Non Cost Issues
a) Quality
b) Job status
c) Productivity
d) Response time
e) Communication
f) Knowledge
g) Cultural bias
h) Distance Lecture with
discussion Learning about non -cost
issues of Offshoring
Content Activity Learning outcomes
12 Ethics of Offshoring
a) Profitability
b) Exploitation
c) Employment
d) Political relationship
e) Trade disputes
f) International disputes Lecture with
discussion Ethical issues facing the
Offshoring
13 Implementation of Offshoring
Operations
a) Change of working style
b) Change of priority
c) Capital intensive Lecture with
discussion Issues related to
implementation
Text books
1 The handbook of Global Outsourcing &
Offshoring Ilan Oshri, Julia Kotlarsky
2
3
Reference books
1 Multinational Firms in the World Economy Barba Navaretti, G. and A. J.
Venables
2 Successful Service Operations Management Metters, King -Metters, Pullman and
Walton
Assessment Internal 40% or 25 %
Semester end 60% or 75 %
Programme - Masters in Management Studies
Semester - IV
MARKETING (ELECTIVES)
Semester : IV-Elective
Title of the Subject / course : Integrated Marketing Communications
Course Code :
Credits : 4 Duration : 40
Learning objectives
To understand how key elements of IMC i.e. Advertising, Public Relations, Sales Promotion,
Direct Marketing are integrated.
Prerequisites if any
Connections with Subjects
in the current or Future
courses
Module
No. Content Activity* Learning Outcome
1 Definition of IMC, Key Features,
Types. Lecture Understanding Basics of IMC
2 Advertising -Types of Media - TV,
Print, Radio, OOH, Internet Lecture Understanding different
Media for Advertising
3 Advertising - Developing the
Campaign, effect of Celebrity
endorsements.
Advertising Agency - Functions,
Types, Structure Lecture /
Industry Guest
Lecture To understand the working of
an Ad -Agency
4 Reputation Management -Issues
and challenges. Lecture / Case
study
discussions To learn how to manage
perceptions during crisis
5 Promotional campaigns : Sales
Promotion - Consumer Promotions,
Trade Promotions etc. Lecture / Case
study
discussions /
videos To learn the dynamics of
various promotions
6 Direct Marketing -Methods,
Advantages, Limitations Lecture / Case
study
discussions To understand direct
marketing tools and
techniques.
7 Media Planning - Media and
Message, Media Planning Process,
Media Objectives,
Media Scheduling, Media
Planning Implementation Lecture / Case
study
discussions To understand the various
issues of media planning.
No. Content Activity* Learning Outcome
8 Personal Selling - Principles,
Negotiation Skills.
Public relations, Internet
Marketing -Email Advertising,
Mobile Marketing, Search Engine
Advertising, Social Media
Marketing Lecture / Case
study
discussions To familiarize the different
aspects of direct selling in
person and through internet
*Activity: Teaching -Learning process may combine the use of role plays, audio -visual
films/aids, and management exercises with individual student, and or in team considering
appropriate cases or case -lets in the field of business domain wherever applicable
Recommended Book
1 Advertising and Promotion by George Belch, Michael Belch, Keyoor Purani, 9th
Edition, McGraw Hill
2 Integrated Marketing Communication in Advertising and Promotion by Terence
Shimp,8th Edition, Cengage Learning
3 Advertising and Promotion by Jaishree Jethwaney & Shruti Jain, 2nd Edition, Oxford
Assessment
Internal 40%
Semester -end 60%
Semester : IV-Elective
Title of the Subject / course : Business to Business Marketing
Course Code :
Credits : 4 Duration : 40
Learning objectives
To develop an understanding of key aspects of B2B Marketing and manage marketing
programmes for B2B markets.
Prerequisites if any
Connections with Subjects
in the current or Future
courses
Module
S. No Content Activity* Learning Outcome
1 Introduction to Industrial Marketing,
Differences between Industrial &
Consumer Marketing, Types of B2B
products – Heavy and Light
equipments, systems, raw and
processed materials, consumable
supplies, components and industrial
services Lecture and
Class room
discussions To understand basics of
B2B marketing
2 Industrial Marketing Environment,
Types of Customers, Types of buying
situations, Key challenges – Managing
commoditization of products, hybrid
channels, CSR issues. Lecture and
Class room
discussions To understand Industrial
marketing environment
3 Segmentation of B2B –
Product/Applications matrix,
Differences in customer strategy,
Types of segmentation: Needs
approach, Identifiable/Accessible
approach, Shapiro -Bonoma Nested
Hierarchy approach - Demographics,
Operation variables, purchasing
approaches, situational factors,
buyer’s personal character istics Lecture and
Class room
discussions To understand
segmentation parameters
in B2B marketing
4 Market selection: Horizontal vs
vertical choice in the value chain.
Product form, consequences of
resource commitment by the firm
across the value chain. Lecture and
Class room
discussions To understand the
consequences of
investment decisions in
identifying markets.
5 Specialty vs. commodity markets:
Types of specialities – convenience
specialty, availability specialty,
functional specialty, relationship
specialty. Lecture and
Class room
discussions To understand dynamics
of B2B from specialty to
commodity.
S. No Content Activity* Learning Outcome
Types of commodities – Pure
commodities, price/performance
commodities
Dynamics of commodity market and
commoditization process
6 B2B Product Decisions – Service
augmentation, Product -Service
bundling, Product/ Process innovation,
Service innovation. Lecture and
Class room
discussions To understand strategies
for value added products
and services.
7 Types of customer benefits in B2B
markets: Tangible financial benefits,
non-tangible financial benefits,
tangible non -financial benefits, non -
tangible non -financial benefits, loyalty
benefits, B2B branding – Ingredient
branding Lecture and
Class room
discussions To understand different
types of cu stomer
benefits.
8 Models of organisational buying
behaviour: Sheth BUYGRID model –
Webster Wind model
Developing buyer -seller relationships
– Dwyer’s 5 phases Lecture and
Class room
discussions To understand various
models of organisation
buying behaviour
9 Key Account Management:
Definition, Drivers – Rise of global
customers, JIT.
Selection of Key Accounts – Criteria,
Analysis of buying process Lecture and
Class room
discussions To understand how to
identify and manage key
accounts.
10 Firm networks: Uppsala Model
(Johanson and Vahlne), Transaction
cost theory (Rugman and Williamson),
Business Ecosystem (Moore).
Network formation – Alliances , JV,
Decomposition of value chains, Role
of networks in dominant design Lecture and
Class room
discus sions To understand the
importance of
developing a competitive
advantage in dominant
designs
*Activity: Teaching -Learning process may combine the use of role plays, audio -visual
films/aids, and management exercises with individual student, and or in team considering
appropriate cases or case -lets in the field of business domain wherever applicable.
Recommended Book
1 Business to Business Marketing, Havaldar : IInd Edition, McGraw Hill
2 Industrial Marketing Robert, Reeder
3 Ingredient Branding, Kotler , Springer
Assessment
Internal 40%
Semester -end 60%
Semester : IV-Elective
Title of the Subject / course : International Marketing
Course Code :
Credits : 4 Duration : 40
Learning objectives
1 To develop an understanding of key issues in marketing across borders
2 To study the impact of various factors on a firm’s business model and entry modes in
international markets
Prerequisites if any
Connections with Subjects
in the current or Future
courses
Module
No. Content Activity* Learning Outcomes
1 Competing in international markets:
advantages of going global; Market
Analysis: infrastructure, use of proxies
like electricity/steel production to
estimate markets where data is
lacking/unreliable. Internet/mobile
penetration etc. Lecture / Case
study discussions To understand issues in
deciding whether the
firm should go global
and the trade -offs
involved
2 Market Entry Strategies: types of
entry, determinants of entry – consumer
behavior, demographics, Country of
origin, national brand pre ferences; Free
trade agreements with other countries,
legal and regulatory barriers etc. Lecture / Case
study discussions To understand issues
which determine which
country to enter
3 Segmentation of markets: identifying
segments in countries/regions to target
with a marketing programme,
Positioning (common/ country -
specific), consistency of product
messages across countries, universal
themes to connect consumers globally. Lectures/Case
discussions / field
visits to MNCs /
Exporters Understanding STP in
the global context
4 International Market Research:
Primary and secondary research, issues
in field studies, quality and availability
of data, challenges and limitations of
international market research Lecture / Case
study discussions To understand
chall enges in
international market
research
5 Product adaptation: Keegan’s matrix,
balance between customization and
standardization of products, impact of
culture, economy, and country
innovativeness on diffusion of
innovation, legal issues in packaging
including the impact of WTO Sanitary
and Phyto -sanitary standards (SPS) Lecture / Case
study discussions Understand issues in
product diffusion
globally
6 Global branding: Kotler and Keller’s
“10 commandments of Global
branding”, consistency of brand
cultures , role of different authors on
branding : popular culture, company,
consumers, influencers Lecture / Case
study discussions Understand how to
build global brands
7 Pricing: importance of gray channels,
pricing corridor, transfer pricing and
dumping in in ternational markets Lecture / Case
study discussions Understand issues in
pricing decisions
8 Promotions: legal and cultural issues in
promotions across borders; difficulties
in translating into foreign languages and
blunders thereof Lecture / Case
study discussions To understand the
issues in cross -cultural
promotions
9 Channel management: complexity in
different methods of product
distribution, addressing issues, Omni
channels, cultural issues determining
channel choices, conflicts and
resolution Lecture / Case
study discussions To understand strategic
issues in managing
channels across borders
10 INCOTERMS: Letter of credit –
implications and cautions, DA/DP,
FOB,C&F, CIF, FAS etc. Lecture / Case
study discussions To understand
incoterms in
international trade
*Activity: Teaching -Learning process may combine the use of role plays, audio -visual
films/aids, and management exercises with individual student, and or in team considering
appropriate cases or case -lets in the field of business domain wherever applicable.
Text and Reference books
1 Global Marketing, Warren J. Keegan, Mark C. Green, Pearson
2 International Marketing, Vern Terpstra, James Foley, Naper publishing group
3 Global Marketing Management, Masaki Kotabe, Wiley
Assessment
Internal 40%
Semester -end 60%
Semester : IV-Elective
Title of the Subject / course : Trends in Marketing
Course Code :
Credits : 4 Duration : 40
Learning objectives
To develop an appreciation of the impact of rapidly changing environment on marketing
strategies and giving insights to students to respond to these changes.
Prerequisites if any
Connections with Subjects
in the current or Future
courses
Module
No Content Activity* Learning Outcomes
1 Overview of trends: Collaborative
marketing, the globalization paradox,
impact of new technologies and global
production and consumption. Lecture Understanding the impact
of key drivers on
marketing programs.
2 UN Millennium Development Goals:
Concepts, cause related marketing,
social marketing, Marketing of
environmental friendly products Lecture To understand the impact
of marketing on society
3 Marketing of Non -profit organizations
– concepts, characteristics,
differentiation – image management,
image causation, and satisfaction
measurement. Lecture/ Case
discussion To understand the
marketing issues related to
non-profit organizations.
4 Marketing to the Bottom of Pyramid
(BoP): Challenges in BoP market,
const raint consumer decision making
and BoP. Overcoming barriers to
diffusion of innovation in BoP
markets, innovative pricing,
promotion, distribution,
communication for BoP markets. Lecture Understanding
characteristics of BoP
markets.
5 Marketing of Luxury Goods: Trend
towards premiumization,
characteristics of luxury goods, Lecture/ Case
discussion To understand marketing
dynamics of luxury goods
6 Experiential Marketing – Customer
expectation and experience Lecture/ Case
discussion To understand experiential
marketing
7 Recent practices in Marketing: Price –
Freemium, Place -E-commerce,
Inflight, etc. Product, Promotion -
YouTube, OOH, etc. Lecture/ Case
discussion To understand the recent
practices in marketing
No Content Activity* Learning Outcomes
8 Data driven Marketing: Use of big and
small data for marketing decisions,
privacy issues Lecture/ Case
discussion To understand ethical
issues in data driven
marketing
9 Technology in Marketing – Internet of
Things (IOT)/Information and
Communication Technology (ICT) Lecture/ Case
discussion To understand use of
technology in marketing
10 Cyberwarfare – Role in competitor
intelligence Lecture/Case
discussion To understand new ways
of attacking competition
*Activity: Teaching -Learning process may combine the use of role plays, audio -visual
films/aids, and management exercises with individual student, and or in team considering
appropriate cases or case -lets in the field of business domain wherever applicable.
Recommended Book
1 Marketing in the Cyber Era: Strategies and Emerging Trends Ali Ghobrani
published by IGL
Global
2 Marketing 3.O Phillip Kotler
3 Fortune at the Bottom of Pyramid C.K. Prahalad
4 Handbook on Management of Non -Profit Organizations Easo John
5 Social Marketing Perspectives and Viewpoints Lazer, William
6 I have a dream Rashmi Bansal
7 The Core Competence of the Corporation C.K. Prahalad &
Gary Hamel
8 The Future of Competition C.K. Prahalad &
Venkat
Ramaswamy (
2004)
9 The New Age of Innovation M. S. Krishnan &
C.K. Prahalad
10 Analysis for Marketing Planning Lehman & Winer
11 Strategic Marketing Shahjahan
12 We are like that only Rama Bijapurkar
Assessment
Internal 40%
Semester -end 60%