MEDIA AND DISABILITY COMMUNICATION 1 Syllabus Mumbai University by munotes
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Certificate Course
in
Media and Disability
Communication
Department of Communication and Journalism
Kalina Campus
Admission forms will be available in the office of DCJ, at Kalina Campus from
______ to __________ between 11.00 am to 4.00 pm (Lunch Time 1.00 pm to 1.30 pm)
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O. 6488 Title: Certificate Course in Media and Disability Communication
O. 6489 Eligibility: A student for the admission of Certificate C ourse in Media and Disability
Communication must have at least completed his/her Higher S econdary Education (HSC i.e.
10+2) of Maharashtra State Board or any other equivalent board.
R. 9232 Duration of Programme: The duration of Certificate Course in Media and Disability
Communication shall be of 60 hours. The programme shall be conducted o n part time basis. The
maximum duration for the completion is 3 months.
R. 923 3 Course Fees:
INR 10,000 /‐ per student
R. 9232 A Batch Intake:
30 Students
Teaching Methodology:
The Methodology shall include classroom teaching, assignments, practical work, Workshop,
project work, group activity, etc.
Introduction
The course shall provide the learner wit h a sense of what is disability, its identification, prevention, cause,
intervention and rehabilitation in terms of 21 disabilities, as prescribed by the RPWD Act. 2016 ,
directives of MSJE regarding the approach to persons with disability in terms of ident ity, culture and
rehabilitation . It will encourage the learner to engage with language , identity, image used in address ing
various types of disabilities in the media and adopt the acceptable language in addressing disability and
related issues. The Course will train the learner in finding out the accessibility nature of various media
and learn to enable/increase accessibility to multi media using audio description for the blind, captions and
sign language for the Deaf.
The course will also provide insight into human and machine testing of accessibility in physical
environment and digital environment related to information, education and communication. The course
will also provide basic training in Indian Sign Language, Usage of Braille, Captioning, Audio d escription
format , skills in using various software for captioning techniques and its usage in various appropriate
multi media. Universal Design in Digital Media application in providing information, education ,
entertainment , accessibility audit will be given special emphasis with practical assignments for
application in the selected area of interest of the learner. Disability rights enshrined in RPWD act 2016
and UNCRD will be guiding principle, in the usage of ICT enabling accessibility in digital media .
Class methodology
This is a six credit course. It will involve teaching -learning for four hours a week for a period of 15
weeks. Of the total 60 teaching -learning hours, 40 will comprise the central teaching component while 20
hours will comprise the self-study component. The self -study component will consist of academic tasks
outside the classroom that will be assigned by the teacher. The 40 hour teaching component will include
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two tests conducted in the classroom. These tests may be written, oral or presentation. Altogether these
tests will be for 25 marks.
The self -study component of 20 hours will include conducting seminars, writing a research project, a
review of literature, conducting surveys or interviews. These will be evaluated for 15 marks. T he self -
study component assigned in this manner will be related to or an extension of but not in lieu of the
prescribed syllabus.
Learning Objectives
1. Learn to use acceptable and dignified words, language, visuals and audio in addressing
disability iss ues
2. Learn to usage accessible format of communication in digital media for communication
with persons with disabilities in terms of captioning, subtitling, using Indian Sign
Language, Audio -description, etc.
3. Learn to design, develop and produce accessible information, educational and
entertainment for persons with disabilities.
Learning Outcomes
The course lays emphasis on the ability to actively engage with accessible communication and be able to
analyse and understand disability communication and the appropriate practices in media for information,
education and entertainment using mass communication and multimodal communication.
The course shall comprise of the following units :
Week 1 What are various types of disabilities mentioned in RPWD act 2 016. Defining,
Understanding, scaling, certification of disabilities. The concessions and facilities
in terms of disability rights and law protecting these rights.
Week 2 Language and Imagery in addressing disability issues in reporting, interviewing
of PWDs, creating advertisements, comic strips, cinema and digital space for
awareness on identification, prevention, intervention and rehabilitation.
Week 3 The Causes, identification, prevention, intervention of 21 disabilities as
mentioned in RPWD ac t 2016. The certification and rehabilitation process,
issues related to such persons with disabilities and challenges faced by their
families/wards.
Week 4 The concept of Disability Communication, and the Psychology of persons with
disabilities and their needs in the digital space.
Week 5 Education of persons with disabilities and the role of media. Preparation of
accessible learning materials in accessible format as per the cognitive needs.
Week 6 Basics of Indian Sign Language and its application in media for accessible
communication.
Week 7 Captioning and Subtitling, various software, its use and application in digital
media
Week 8 Audio description and its application in digital media for enabling
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communication
Week 9 Creation of Accessible webs ites and mobile applications for persons with
disabilities. Social Media and its role in Disability communication.
Week 10 The concept of Universal design and accessible environment for persons with
disabilities. Audit of accessible environment and test ing of accessible
websites/digital applications.
Week 11 Assistive devices, technology and its usage to persons with disabilities for
mobility and communication.
Week 12 Social responsibility of the media towards addressing issues of persons with
disabil ities. Charity model, Medical model, Social Model approaches
Week 13 Socio -economic rehabilitation of PWDs and their Rights, identification of jobs
and Reservation policies
Week 14 UNCRPD - the article 8,9, 21 and 30 on awareness, access to information,
accessible information, entertainment & leisure at various domain areas in
society. Creation of Accessible entertainment, sports, and leisure.
Week 15 Basics of Braille and its application and usage in providing accessible
communication.
Total Hours 60 h ours –[3 MONTHS]
Budget:
Total Revenue from 30 students @ 10,000/ - = INR 3,00,000/ - (Three Lakh)
Cost to the Department:
Expert Faculty Remuneration - INR 85,000 / - @ of INR 1000/ - per hour
Coordinator - INR 10,000/ -
Resource Procurement - INR 25,000 /-
(Newspapers, books, DVDs, Props etc.)
3 Workshop - 10,000/ - each = 30,000/ -
Total Cost - INR 1,50,000/ - (One Lakh and Fifty Thousands only)
References:
1. UNCRPD 2007 as ratified by India
2. RPWD Act 2016 as mentioned in the Gazatte of India.
3. Disability Communication -Manual for Media - compiled Published by AYJNISHD(D) –Mumbai
2007
4. Indian Sign Language Training Module -Level A - Developed by AYJNISHD(D) -Mumbai 2001.
5. Captioning and Subtitling - Published by National Institute for Captioning, USA
6. C-Print –NTID -Rochester, Newyork, USA.
7. CART -UK
8. Braille for beginners -NIVH -Dehradun,
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9. Media Research & Analytical Skills, P.J.Mathew Martin
10. Audio -description tips and techniques - Clark, Canada.
11. List of Assistive devices and technologies -Barrier Break Technologies, Mumb ai
12. Accessibility of Websites of Organisations working for perons with disabilities - Laplambert
Publication
13. Mainstreaming disability in development:
India country report -produced by the Disability Policy Officer for the Policy Project of the Disability
Knowledge and Research (KaR) programme, funded by the UK Department for International
Development (DFID).
14. Mohapatra S, Mohanty M (2004). Abuse and Activity Limitation: A study on domestic violence
against disabled women in Orissa, India. Swabhiman, Orissa.
15. NCPEDP (2004a). Disabled People in India – The other side of the story. NCPEDP, Delhi.
16. NCPEDP (2004b). Status of Mainstream Education of Disabled Students in India. NCPEDP,
Delhi, India
17. Asian Development Bank (2003). Identifying Disability Issues Related to Poverty Reduction: India
country study . Available at: www.adb.org
18. Media Training Manual, Rehabilitation Council of India, New Delhi: Dynamic Printer, 2005).
19. People with Disabilities in India:From commitments to outcomes, Human Development Unit,
South Asia Region, Document of the World Bank (2007).
20. Media Style Guide -RCI -2005.New Delhi.
21. Half world 4 frames -World Comics -New Delhi.
22. Grass root Comics - World Comics - New Delhi.
23. Comics for all -World Comics – New Delhi.
24. Vasishta, M. (2006) Deaf in Delhi: A Memoir. Washington DC: Gallaudet University Press.
25. Alliance for Technology Access (foreword: Stephen Hawking). Computer and Web Resources for
People with Disabilities: A Guide to Exploring Today's Assistive Technology . 3rd ed. Hunter
House, 2000.
26. Cederholm, Dan. Web Standards Solutions . Friends of ED, 2004.
27. Clark, Joe. Building Accessible Websites (with CD -ROM). New Riders Publishing, 2002.
28. Duckett, Jon. Accessible XHTML and CSS Web Sites Problem Design Solution . Wrox, 2005.
29. Horton, Sarah. Access by Design: A Guid e to Universal Usability for Web Designers . New Riders
Publishing, 2005.
30. Paciello, Michael G. and Mike Paciello. Web Accessibility for People with Disabilities . CMP
Books, 2000.
31. Slatin, John M. and Sharron Rush. Maximum Accessibility: Making Your Web Site More Usable
for Everyone . Addison Wesley Professional, 2002.
32. Thatcher, Jim et al. Constructing Accessible Web Sites . Glasshaus, 2002.
33. W3C guidelines & Markup Validators available on the Web.
34. Zeldman, Jeffrey. Designing with Web Standards . New Riders Press, 2003.