AC
University of Mumbai
AC 24 -6-16
Item No. 4.81
Master of Commerce (M.Com)
Programme
Two Year Integrated Programme -
Four Semesters
Course Structure
Under Choice Based Credit, Grading and
Semester System
To be implemented from Academic Year - 2016-2017
Progressively
Faculty of Commerce, University of Mumbai
Faculty of Commerce , University of Mumbai 1 | Page
Master of Commerce (M.Com) Programme
Under Choice Based Credit, Grading and Semester System
Course Structure
M.Com I
(To be implemented from Academic Year - 2016- 2017)
No. of
Courses Semester I Credits No. of
Courses Semester II Credits
1 Core Courses (CC) 1 Core Courses (CC)
1 Strategic Management 06 1 Research Methodology for
Business 06
2 Economics for Business
Decisions 06 2 Macro Economics concepts
and Applications 06
3 Cost and Management
Accounting 06 3 Corporate Finance 06
4 Business Eth ics and Corporate
Social Responsibility 06 4 E-Commerce 06
Total Credits 24 Total Credits 24
M.Com II
(To be implemented from Academic Year - 2017- 2018)
No. of
Courses Semester III Credits No. of
Courses Semester IV Credits
1 Elective Courses (EC) 1 Elective Courses (EC)
1,2
and 3 *Any one group of courses
from the following list of the
courses
(Group – A/B/C/D/E) 18 1,2 and
3 **Any one group of courses
from the following list of the courses
(Group – A/B/C/D/E) 18
2 Project Work 2 Project Work
4 Project Work - I 06 4 Project Work - II 06
Total Credits 24 Total Credits 24
Note: Project work is considered as a special course involving application of knowledge in
solving/ analyzing/ exploring a real life situation/ difficult problem. Project work would be of
06 credits. A project work may be undertaken in any area of Elective Courses
Faculty of Commerce , University of Mumbai 2 | Page
1 *List of group of Elective Courses (EC)
for Semester III (Any Three out of Five) 1 ** List of group of Elective Courses (EC)
for Semester IV (Any Three out of Five)
Group A: Advanced Accounting, Corporate Accounting and Financial Management
1 Advanced Financial
Accounting 06 1 Advanced Auditing 06
2 Corporate Financial
Accounting 06 2 Indirect Tax 06
3 (Skill based) : Financial
Management 06 3 International Fina ncial
Reporting Standards 06
4 Direct Tax 06 4 Personal Financial Planning 06
5 Financial Services 06 5 Financial Journalism 06
Group B: Business Studies (Management)
1 Human Resource
Management 06 1 Supply chain management
and logistics 06
2 Rural Ma rketing 06 2 Advertising and sales
Management 06
3 Entrepreneurial Management 06 3 Retail Management 06
4 Marketing Strategies and
practices 06 4 Tourism Management 06
5 Organizational Behaviour 06 5 Management of Business
Relations 06
Group C : Banking & Finance
1 Banking Law and Practices 06 1 Cooperative Banking System 06
2 (Skill based) Legal framework
of banking 06 2 Financial Institutions and
Markets 06
3 Commercial Bank
Management 06 3 Accounting and Auditing of
Banking 06
4 Investment Manage ment
Analysis 06 4 International Finance 06
5 Financial Risk Management 06 5 Financial Services 06
Group D : E -Commerce
1 Database Management
System 06 1 E-Commerce Security and
Law 06
2 Internet & Web -Designing
(skill based) 06 2 Advance technology fo r E-
Commerce 06
3 Network Infrastructure and
Payment System 06 3 Management Information
System 06
4 Logistic & supply chain
Management in E -Commerce 06 4 Digital Marketing 06
5 Business Models in E -
Commerce & ICT Applications 06 5 International Business , Law
and Taxation 06
Faculty of Commerce , University of Mumbai 3 | Page
1 *List of group of Elective Courses (EC)
for Semester III (Any Three out of Five) 1 ** List of group of Elective Courses (EC)
for Semester IV (Any Three out of Five)
Group E : Business Economics
1 Economics of Growth and
Develop ment 06 1 Urban Economics 06
2 Applied Econometrics 06 2 Entrepreneurship and family
business 06
3 Agriculture Economics 06 3 Indian Financial system 06
4 Monetary Economics 06 4 International Economics 06
5 Industrial Economics 06 5 Economics of Serv ices 06
Note: Group selected in Semester III will continue in Semester IV
Faculty of Commerce , University of Mumbai 4 | Page
University of Mumbai
Revised Syllabus
and
Question Paper Pattern
of Courses
of
Master of Commerce (M.Com )
Programme
at
Two Year
Semester I and II
Under Choice Based Credit, Grading and
Semester System
(To be implemented from Academic Year - 2016 -2017)
Faculty of Commerce, University of Mumbai
Faculty of Commerce , University of Mumbai 1 | Page
Master of Commerce (M.Com) Programme
Under Choice Based Credit, Grading and Semester System
Course Structure
M.Com I
(To be implemented from Academic Year - 2016- 2017)
No. of
Courses Semester I Credits No. of
Courses Semester II Credits
1 Core Courses (CC) 1 Core Courses (CC)
1 Strategic Management 06 1 Research Methodology for
Business 06
2 Economics for Business
Decisions 06 2 Macro Economics concepts
and Applicat ions 06
3 Cost and Management
Accounting 06 3 Corporate Finance 06
4 Business Ethics and Corporate
Social Responsibility 06 4 E-Commerce 06
Total Credits 24 Total Credits 24
Faculty of Commerce , University of Mumbai 2 | Page
ER
Revised Syllabus and Quest ion Paper Pattern of Courses of
Master of Commerce (M.Com) Programme
Under Choice Based Credit, Grading and Semester System
Course Structure
(To be implemented from Academic Year - 2016- 2017)
Semester I
No. of
Courses Semester I Credits
1 Core Courses (CC)
1 Strategic Management 06
2 Economics for Business Decisions 06
3 Cost and Management Accounting 06
4 Business Ethics and Corporate Social
Responsi bility 06
Total Credits 24
Faculty of Commerce , University of Mumbai 3 | Page
Revised Syllabus of Courses of
Master of Commerce (M.Com) Programme at Semester I
(To be implemented from Academic Year- 2016- 2017)
Core Courses ( CC)
1. Strategic Management
Modules at a Glance
SN Modules No. of
Lectures
1 Introduction t o Strategic Management 15
2 Strategy Formulation, Implementation a nd Evaluation 15
3 Business, Corporate a nd Global Strategies 15
4 Emerging Strategic Trends 15
Total 60
Objectives
SN Objectives
1 To enable the learners to understand new forms of Strategic Management
concepts and their use in business
2 To provide information pertaining to Business, Corporate and Global Reforms
3 To develop learning and analytical skill s of the learners to enable them to
solve cases and to provide strategic solutions
4 To acquaint the learners with recent developments and trends in the business
corporate world
Faculty of Commerce , University of Mumbai 4 | Page
SN Modules/ Units
1 Introduction to Strategic Management
• Concept of S trategic Management, Strategic Management Process, Vision, Mission
and Goals, Benefits and Risks of Strategic Management.
• Levels of Strategies: Corporate, Business and Operational Level Strategy
• Functional Strategies: Human Resource Strategy, Marketing Str ategy, Financial
Strategy , Operational Strategy
• Business Environment: Components of Environment- Micro and Macro and
Environmental Scanning
2 Strategy Formulation, Implementation and Evaluation
• Strategic Formulation: Stages and Importance, Formulation of Alternative
Strategies: Mergers, Acquisitions, Takeovers, Joint Ventures, Diversification,
Turnaround, Divestment and Liquidation.
• Strategic Analysis and Choice: Issues and Structures, Corporate Portfolio Analysis -
SWOT Analysis, BCG Matrix, GE Nine Cell Matrix, Hofer’s Matrix,
• ETOP- Environmental Threat and Opportunity Profile, Strategic Choice - Factors and
Importance.
• Strategic Implementation: Steps, Importance and Problems, Resource Allocation -
Importance & Challenges
• Strategic Evaluation and Control: Importance, Limitations and Techniques
• Budgetary Control: Advantages, Limitations
3 Business, Corporate and Global Strategies
• Corporate Restructuring Strategies: Concept, Need and Forms, Corporate Renewal
Strategies: Concept, Internal and External fa ctors and Causes.
• Strategic Alliance: Concept, Types, Importance, Problems of Indian Strategic
Alliances and International Businesses
• Public Private Participation: Importance, Problems and Governing Strategies of PPP
Model.
• Information Technology Driven St rategies: Importance, Limitations and
contribution of IT sector in Indian Business
4 Emerging Strategic Trends
• Business Process Outsourcing and Knowledge Process Outsourcing in India:
Concept and Strategies. Reasons for growing BPO and KPO businesses in India.
• Reengineering Business Processes - Business Reengineering, Process Reengineering
and Operational Reengineering
• Disaster Management: Concept, Problems and Consequences of Disasters,
Strategies for Managing and Preventing disasters and Cope up Stra tegies.
• Start -up Business Strategies and Make in India Model: Process of business start ups
and its Challenges, Growth Prospects and government initiatives in Make in India Model with reference to National manufacturing, Contribution of Make in India
Polic y in overcoming industrial sickness
Faculty of Commerce , University of Mumbai 5 | Page
Revised Syllabus of Courses of
Master of Commerce (M.Com) Programme at Semester I
(To be implemented from Academic Year- 2016-2017)
Core Courses ( CC)
2. Economics for Business Decisions
Modules at a Glance
SN Modules No. of
Lectures
1 Basic Principles in Business Economics 15
2 Demand and Supply Analysis 15
3 Production Decisions and Cost Analysis 15
4 Market Struc ture Analysis 15
Total 60
Objectives
SN Objectives
1 This course is designed to equip the students with basic tools of economic
theory and its practical applications
2 The course aims at familiarising the students with the understanding of the
economic aspects of current affairs and thereby prepares them to analyse the
market behaviour with economic way of thinking
3 In addition to providing an insight into application of economic principles in
business decisions, it also intends to widen analytical ability of the students
and to provide them a foundation for further study of economics
4 In order to make the study practical oriented, the paper requires discussion of
some cases involving the use of concepts of business economics
Faculty of Commerce , University of Mumbai 6 | Page
SN Modules/ Units
1 Basic P rinciples in Business Economics
• Meaning and scope of Business Economics - twin principles of scarcity and
efficiency; incremental and Marginal principle; profit maximisation principle;
market economy and invisible hand; production possibility frontier; Opportunity
cost - accounting profit and economic profit; market failure, externality, public
goods and economic role of Government
2 Demand and Supply A nalysis
• Determinants of demand - market demand function - theory of attributes, snob
appe al, band wagon and Veblen effect and demand function. Law of supply -
elasticity of supply
• Applications of elasticity of deman d and supply to economic issues : Paradox of
bumper harvest- tax on price and quantity - minimum floor and maximum ceilings :
minimum wages controversy and Administered price control
• The theory of consumer choice - Consumer preference and budget constraint -
equilibrium position of tangency with the help of Indifference curve analysis -
effect of changes in price and income on consumer equilibrium
3 Production decisions and Cost analysis
• Production function - short run and long run - Law of variable proportion, returns
to scale, scale economies, scope economies - least cost factor combination for a
given output- Expansion path and Multiproduct firm - cost reduction through
experience - learning curve
• Economic analysis of Cost: Classification of costs, short run and long run cost
functions.
4 Market structure analysis
• Difference between perfectly and imperfectly competitive markets - Perfect
competition and Monopoly as limiting cases of market imperfections - Sources of
market power - profit maximisation of simple and discriminating monopolist -
methods of measuring monopoly power - Public policy towards monopoly power
• Different forms o f imperfect competition - Monopolistic competition and Oligopoly
- Strategic decision making in oligopoly markets - collusive and non- collusive
oligopoly - colliding oligopoly : rivalry among few, price war and kinked demand
curve - collusive oligopoly models of price leadership and cartel - basic concepts of
game theory - Using Game theory to analyse strategic decisions - application of
model of prisoner’s dilemma in market decisions
Faculty of Commerce , University of Mumbai 7 | Page
Revised Syllabus of Courses of
Master of Commerce (M.Com) Programme at Semester I
(To be implemented from Academic Year- 2016- 2017)
Core Courses ( CC)
3. Cost and Management Accounting
Modules at a Glance
SN Modules No. of
Lectures
1 Marginal Costing, Absorption Costing and Management
Decision s 15
2 Standard Costing 15
3 Budgetary Control 15
4 Operating Costing 15
Total 60
Objectives
SN Objectives
1 To enhance the abiliti es of learners to develop the concept of Cost a nd
management accounting and its significance in the business
2 To enable the learners to understand, develop and apply the techniques of
costing in the decision making in the business corporates
3 To enable the learners in understanding, developing, pr eparing and
presenting the financial report in the business corporates
Faculty of Commerce , University of Mumbai 8 | Page
SN Modules/ Units
1 Margin al Costing, Absorption Costing and Management Decision s
• Meaning of Absorption Costing - Distinction between Absorption Costing and
Marginal Costing - Problems on Breakeven Analysis - Cost Volume Profit Analysis -
Breakeven Charts - Contribution Margin and Various Decision Making Problems
• Managerial Decisions through Cost Accounting such as Pricing Accepting Special
Offer - Profit Planning - Make or Buy Decisions - Determining Key Factors -
Determining Sales Mix - Determining Optimum Activity Level - Performance
Evaluation - Alternative Methods of Production, Cost Reduction & Cost Control
2 Standard Costing
• Standard Costing as an Instrument of Cost Co ntrol and Cost Reduction - Fixation of
Standards - Theory and Problems based on Analysis of Variances of Materials,
Labour Overheads and sales including Sub- variances
3 Budgetary Control
• Budget and Budgetary Control - Zero Based Budget - Performance Bud gets -
Functional Budgets Leading to the Preparation of Master Budgets - Capital
Expenditure Budget - Fixed and Flexible Budgets - Preparation of Different Types of
Budgets
4 Operating Costing
• Meaning of Operating Costing - Determination of Per Unit Cos t - Collection of
Costing Data - Practical Problems based on Costing of Hospital, Hotel and Goods &
Passenger Transport
Faculty of Commerce , University of Mumbai 9 | Page
Revised Syllabus of Courses of
Master of Commerce (M.Com) Programm e at Semester I
(To be implemented from Academic Year- 2016- 2017)
Core Courses ( CC)
4. Business Ethics and Corporate Social
Responsibility
Modules at a Glance
SN Modules No. of
Lectures
1 Introduction t o Business Ethics 15
2 Indian Ethical Practices and Corporate Governance 15
3 Introduction to Corporate Social Responsibility 15
4 Areas of CSR and CSR Policy 15
Total 60
Objectives
SN Objectives
1 To familiarize the learners with the concept and relevance of Busine ss Ethics
in the modern era
2 To enable learners to understand the scope and complexity of Corporate
Social responsibility in the global and Indian context
Faculty of Commerce , University of Mumbai 10 | Page
SN Modules/ Units
1 Introduction to Business Ethics
• Business Ethics – Concept, Characteristi cs, Importance and Need for business
ethics. Indian Ethos, Ethics and Values, Work Ethos,
• Sources of Ethics, Concept of Corporate Ethics, code of Ethics -Guidelines for
developing code of ethics, Ethics Management Programme, Ethics Committee.
• Various appro aches to Business Ethics - Theories of Ethics - Friedman’s Economic
theory, Kant’s Deontological theory, Mill & Bentham’s Utilitarianism theory
• Gandhian Approach in Management and Trusteeship, Importance and relevance of
trusteeship principle in Modern Busi ness, Gandhi’s Doctrine of Satya and Ahimsa,
• Emergence of new values in Indian Industries after economic reforms of 1991
2 Indian Ethical Practices and Corporate Governance
• Ethics in Marketing and Advertising, Human Resources Management, Finance and
Accounting, Production, Information Technology, Copyrights and Patents
• Corporate Governance: Concept, Importance, Evolution of Corporate Governance, Principles of Corporate Governance,
• Regulatory Framework of Corporate Governance in India, SEBI Guidelines and
clause 49, Audit Committee, Role of Independent Directors, Protection of Stake Holders, Changing roles of corporate Boards.
• Elements of Good Corporate Governance, Failure of Corporate Governance and its consequences
3 Introduction to Corporate Social Responsibility
• Corporate Social Responsibility: Concept, Scope & Relevance and Importance of
CSR in Contemporary Society.
• Corporate philanthropy, Models for Implementation of CSR, Drivers of CSR,
Prestigious awards for CSR in India.
• CSR and Indian Corporations - Legal Provisions and Specification on CSR, A Score
Card, Future of CSR in India.
• Role of NGO’s and International Agencies in CSR, Integrating CSR into Business
4 Areas of CSR and CSR Policy
• CSR towards Stakeholders -- Shareholders, Creditors an d Financial Institutions,
Government, Consumers, Employees and Workers, Local Community and Society.
• CSR and environmental concerns.
• Designing CSR Policy - Factors influencing CSR Policy, Role of HR Professionals in
CSR
• Global Recognitions of CSR - ISO- 14000 -SA 8000 – AA 1000 – Codes formulated by
UN Global Compact – UNDP, Global Reporting Initiative; major codes on CSR.
• CSR and Sustainable Development
• CSR through Triple Bottom Line in Business
Faculty of Commerce , University of Mumbai 11 | Page
Master of Commerce (M.Com) Programme
Under Choice Based Credit, Grading and Semester System
Course Structure
(To be implemented from Academic Year - 2016- 2017)
Semester II
No. of
Courses Semester II Credits
1 Core Courses (CC)
1 Research Methodology for Business 06
2 Macro Economics concepts and
Applications 06
3 Corporate Finance 06
4 E-Commerce 06
Total Credits 24
Faculty of Commerce , University of Mumbai 12 | Page
Revised Syllabus of Courses of
Master of Commerce (M.Com) Programme at Semester I I
(To be implemented from Academic Year- 2016- 2017)
Core Courses ( CC)
1. Research Methodology for Business
Modules at a Glance
SN Modules No. of
Lectures
1 Introduction to Research 15
2 Research Process 15
3 Data Processing a nd Statistical Analysis 15
4 Research Reporting and Modern Practices i n Research 15
Total 60
Objectives
SN Objectives
1 To enhance the abilities of lea rners to undertake research in business & social
sciences
2 To enable the learners to understand, develop and apply the fundamental
skills in formulating research problems
3 To enable the learners in understanding and developing the most appropriate
meth odology for their research
4 To make the learners familiar with the basic statistical tools and techniques
applicable for research
Faculty of Commerce , University of Mumbai 13 | Page
SN Modules/ Units
1 Introduction to Research
• Features and Importance of research in business, Objectives and Types of
research - Basic, Applied, Descriptive, Analytical and Empirical Research.
• Formulation of research problem, Research Design, significance of Review of
Literature
• Hypothesis: Formulation, Sources, Importance and Types
• Sampling: Significance, Methods, Factors determining sample size
2 Research Process
• Stages in Research process
• Data Collection: Primary data: Observation, Experimentation, Interview, Schedules,
Survey,
• Limitations of Primary data
• Secondary data: Sources and Limitations,
• Factors affec ting the choice of method of data collection.
• Questionnaire: Types, Steps in Questionnaire Designing, Essentials of a good
questionnaire
3 Data Processing and Statistical Analysis
• Data Processing: Significance in Research, Stages in Data Processing: Editing,
Coding, Classification, Tabulation, Graphic Presentation
• Statistical Analysis: Tools and Techniques, Measures of Central Tendency,
Measures of Dispersion, Correlation Analysis and Regression Analysis.
• Testing of Hypotheses –
Parametric Test -t test, f test, z test
Non -Parametric Test - Chi square test, ANOVA, Factor Analysis
• Interpretation of data: significance and Precautions in data interpretation
4 Research Reporting and Modern Practices in Research
• Research Report Writing: Importance, Essen tials, Structure/ layout, Types
• References and Citation Methods:
APA (American Psychological Association)
CMS (Chicago Manual Style)
MLA (Modern Language Association)
• Footnotes and Bibliography
• Modern Practices: Ethical Norms in Research, Plagiarism, Role of Computers in
Research
Faculty of Commerce , University of Mumbai 14 | Page
Revised Syllabus of Courses of
Master of Commerce (M.Com) Programme at Semester I I
(To be implemented from Academic Year- 2016- 2017)
Core Courses ( CC)
2. Macro Economics Concepts and Applications
Modules at a Glance
SN Modules No. of
Lectures
1 Aggregate Income and its Dimensions 15
2 Keynesian concepts of Aggregate Demand (ADF), Aggregate
Supply (ASF) 15
3 Economic Policy Implications in the IS -LM framework 15
4 International Aspects of Macroeconomic Policy 15
Total 60
Objectives
SN Objectives
1 The heavily application -oriented nature of macroeconomics course is
introduced in order to enable the learners to grasp fully th e theoretical
rationale behind policies at the country as well as corporate level
2 This course the learners to receive a firm grounding on the basic
macroeconomic concepts that strengthen analysis of crucial economic policies
3 Learners are expected to regularly read suggested current readings and
related articles in the dailies and journals are analysed class rooms
Faculty of Commerce , University of Mumbai 15 | Page
SN Modules/ Units
1 Aggregate Income and its Dimensions
• Aggregate Income and its dimensions: National income aggregates - and
measure ment ; - GNP, GDP, NDP, Real and nominal income concepts, measures of
inflation and price indices - GDP deflator, - Nominal and real interest rates - PPP
income and HDI
2 Keynesian concepts of Aggregate Demand (ADF), Aggregate Supply (ASF)
• Keynesian conce pts of Aggregate Demand (ADF), Aggregate Supply (ASF),
Interaction of ADF and ASF and determination of real income; Inflationary gap
• Policy trade - off between Inflation and unemployment – Phillips’ curve – short run
and long run
3 Economic Policy Implicat ions in the IS -LM framework
• The IS -LM model: Equilibrium in goods and money market; Monetary and real
influences on IS -LM curves, Economic fluctuations and Stabilisation policies in IS-
LM framework - Transmission mechanism and the crowding out effect;
composition of output and policy mix, IS -LM in India
4 International A spects of Macroeconomic P olicy
• International aspects of Macroeconomic policy: Balance of payments
disequilibrium of an open economy - corrective policy measures -Expenditure
changing po licies and expenditure switching policies BOP adjustments through
monetary and fiscal policies - The Mundell -Fleming model - Devaluation,
revaluation as expenditure switching policies - effectiveness of devaluation and J -
curve effect
Faculty of Commerce , University of Mumbai 16 | Page
Revised Syllabus of Courses of
Master of Commerce (M.Com) Programme at Semester I I
(To be implemented from Academic Year- 2016- 2017)
Core Courses ( CC)
3. Corporate Finance
Modules at a Glance
SN Modules No. of
Lectures
1 Scope and Objectives of Financial Management 15
2 Time Value of Money 15
3 Financial Analysis - Application of Ratio Analysis in Financial
Decision Making 15
4 Financial Decision s 15
Total 60
Objectiv es
SN Objectives
1 To enhance the abiliti es of learners to develop the objectives of Financial
Management
2 To enable the learners to understand, develop and apply the techniques of
investment in the financial decision making in the business corporates
3 To enhance the abiliti es of learners to analyse the financial statements
Faculty of Commerce , University of Mumbai 17 | Page
SN Modules/ Units
1 Scope and Objectives of Financial Management
• Introduction, Meaning, Importance, Scope, Objectives, Profit v/s Value
Maximization
2 Time Value of Money
• Concept, Present Value, Annuity, Techniques of Discounting, Techniques of
Compounding, Bond Valuation and YTM
3 Financial Analysis - Application of Ratio Analysis in Financial Decision Making
Management Analysis
• Profitability Ratios: Gross Profit Rati o, Operating Profit Ratio, Return on Capital
Employed
• Efficiency Ratios: Sales to Capital Employed, Sales to Fixed Assets, Profit to Fixed
Assets, Stock Turnover Ratio, Debtors Turnover Ratio, Creditors Turnover Ratio
• Liquidity Ratios: Current Ratio, Quick Ratio
• Stability Ratio: Capital Gearing Ratio, Interest Coverage Ratio
• Investor’s Analysis
• Earnings per Share, P/E Ratio, Dividend Yield
4 Financial Decision s
• Cost of Capital - Introduction, Definition of Cost of Capital, Measurement of Cost of
Capital, WACC, Marginal Cost of Capital
• Capital Structure Decisions - Meaning, Choice of Capital Structure, Importance,
Optimal Capital Structure, EBIT -EPS Analysis, Cost of Capital, Capital Structure and
Market Price of Share, Capital Structure Theories, Dividend Policy - Pay Out Ratio
• Business Risk and Financial Risk - Introduction, Debt v/s Equity Financing, Types of
Leverage, Investment Objective/Criteria for Individuals/Non -business Purpose
Faculty of Commerce , University of Mumbai 18 | Page
Revised Syllabus of Courses of
Master of Commerce (M.Com) Programme at Semester I I
(To be implemented from Academic Year- 2016- 2017)
Core Courses ( CC)
4. E- Commerce
Modules at a Glance
SN Modules No. of
Lectures
1 Introdu ction to Electronic Commerce –Evolution and Models 15
2 World Wide Web and E -enterprise 15
3 E-marketing and Electronic Payment System 15
4 Legal and Regulatory Environment and Security issues of
E-commerce 15
Total 60
Objectives
SN Objectives
1 To provide an analytical framework to understand the emerging world of e -
commerce
2 To make the learners familiar with current challenges and issues in e -
commerce
3 To develop the understanding of the learners towards various business
mode ls
4 To enable to understand the Web - based Commerce and equip the learners to
assess e -commerce requirements of a business
5 To develop understanding of learners relating to Legal and Regulatory
Environment and Security issues of E -commerce
Faculty of Commerce , University of Mumbai 19 | Page
SN Modules/ Units
1 Introduction to Electronic Commerce – Evolution and Models
• Evolution of E -Commerce -Introduction, History/Evolution of Electronic Commerce,
Roadmap of E -Commerce in India, Main activities, Functions and Scope of E -
Commerce.
• Benefits and Chall enges of E -Commerce, E -Commerce Business Strategies for
Marketing, Sales and Promotions.
• Business Models of E -Commerce- Characteristics of Business to Business(B2B),
Business to Consumers (B2C), Business to Government (B2G)
• Concepts of other models o f E-commerce.
• Business to Consumer E -Commerce process, Business to Business E -Commerce -
Need and Importance, alternative models of B2B E -Commerce.
• E-Commerce Sales Product Life Cycle (ESLC) Model
2 World Wide Web and E -enterprise
• World Wide Web- Reasons for building own website, Benefits of Website,
Registering a Domain Name, Role of web site in B2C E -commerce; push and pull
approaches; Web site design principles.
• EDI and paperles s trading; Pros & Cons of EDI; Related new technologies use in E -
commerce.
• Applications of E -commerce and E -enterprise - Applications to Customer
Relationship Management - Types of E -CRM, Functional Components of E -CRM.
• Managing the E -enterprise - Introduction, Managing the
• E-enterprise, Comparison between Conventional and
• E-organ isation, Organisation of Business in an E -enterprise, Benefits and
Limitations of E - enterprise
3 E-marketing and Electronic Payment System
• E-Marketing - Scope and Techniques of E -Marketing, Traditional web promotion;
Web counters; Web advertisements, Ro le of Social media.
• E-Commerce Customer Strategies for Purc hasing and support activities, Planning
for Electronic Commerce and its initiates, The pros and cons of online shopping,
Justify an Internet business.
• Electronic Payment System -Characteristics of E-payment system, SET Protocol for
credit card payment, prepaid e -payment service, post -paid E -payment system,
Types of payment systems.
• Operational, credit and legal risks of E -payment system, Risk management options
for E -payment systems, Set standards / principles for E -payment
Faculty of Commerce , University of Mumbai 20 | Page
SN Modules/ Units
4 Legal and Regulatory Enviro nment and Security issues of E -commerce
• Introduction to Cyber Laws -World Scenario, Cyber- crime& Laws in India and their
limitations, Hacking, Web Vandals, E -mail Abuse, Software Piracy and Patents.
• Taxation Issues, Protection of Cyber Consumers in India and CPA 1986, Importance
of Electronic Records as Evidence.
• Security Issues in E -Commerce - Risk management approach to Ecommerce Security
- Types and sources of threats, Protec ting electronic commerce assets and
intellectual property.
• Security Tools, Client server network security, Electronic signature, Encryption and concepts of public and private key infrastructure
Faculty of Commerce , University of Mumbai 21 | Page
Revised Syllabus of Courses of
Master of Commerce (M.Com) Programme at Semester I
(To be implemented from Academic Year- 2016- 2017)
Reference Books
Reference Books
Strategic Management
• Strategic Management, A Dynamic Perspective -Concepts and Cases – Mason A. Carpenter, Wm.
Gerard Sanders, Prashant Salwan, Published by Dorling Kindersley (India) Pvt Ltd, Licensees of
Pearson Education in south Asia
• Strategic Management and Competitive Advantage -Concepts - Jay B. Barne y, William S. Hesterly,
Published by PHI Learning Private Limited, New Delhi
• Globalization, Liberalization and Strategic Management - V. P. Michael
• Business Policy and Strategic Management – Sukul Lomash and P.K Mishra, Vikas Publishing House
Pvt. Ltd, New Delhi
• Strategic Management – Fred R. David, Published by Prentice Hall International
• Business Policy and Strategic Management – Dr Azhar Kazmi, Published by Tata McGraw Hill
Publications
• Business Policy and Strategic Management - Jauch Lawrence R & William Glueck Published by Tata
McGraw Hill
• Public Enterprise Management and Privatisation – Laxmi Narain Published by S.Chand & Company
Ltd, New Delhi
• Business Organisation – Rajendra P. Maheshwari, J.P. Mahajan, Published by International Book
House Pvt Ltd
• Disasters and Development - Cuny Fred C, Published by Oxford University Press, Oxford
• At Risks Natural Hazards, People’s Vulnerability and Disasters - Wisner Ben P. Blaikie, T Cannon and
I.davis, Published by Wiltshire Routledge
• Mergers, Acquisitions and Corpo rate Restructuring – Strategies and Practices - Rabi Narayan Kar,
Published by International Book House Pvt Ltd, Mumbai
• Strategic Management - Awareness and Change, John. L. Thompson, Internal Thomson Business Press
• Gaining and Sustaining Competitive Advantage, Jay B. barney, Eastern economy Edition, PHI Learning
Pvt Ltd, New Delhi
• Strategic Management by Prof N.H. Mullick, Enkay Publishing House New Delhi
• Public Sector Perspective, by Dr M.Veerappa Moily
• The Impact of Private sector participation in Infras tructure - Lights, shadows and the Road ahead by
Andres, Luis, Guasch, luis, J. Thomas, Haven & Foster, World Bank, Washington
Faculty of Commerce , University of Mumbai 22 | Page
Reference Books
Economics for Business Decisions
• Salvatore, D.: Managerial Economics in a global economy (Thomson South Weste rn Singapore, 2001)
• Frank Robert.H, Bernanke. Ben S., Principles of Economics (Tata McGraw Hill (ed.3)
• Gregory Mankiw., Principles of Economics, Thomson South western (2002 reprint)
• Samuelson & Nordhas.: Economics (Tata McGraw Hills, New Delhi, 2002)
• Hirchey .M., Managerial Economics, Thomson South western (2003)
• Mehta, P.L.: Managerial Economics – Analysis, Problem and Cases (S. Chand & Sons, N. Delhi, 2000)
• Koutsyiannis, A., Modern Microeconomics, Macmillan Press Ltd (1998 Reprint).
• Varian, Micro -Econ omic Analysis (ed. 3), Norton, 1992.
• Dean, Joel: Managerial Economics (Prentice Hall of India, N. Delhi, 2002)
• Gupta, G.S.: Managerial Economics (Tata McGraw Hill, N. Delhi, 1997)
• Sen Anindya, Micro -Economics: Theory and Applications, Oxford University Press, New Delhi, 1999.
• Economic and Political Weekly
• Indian Economic Review
• Financial Dailies
Cost and Management Accounting
•
Business Ethics and Corporate Social Responsibility
• Sharma J.P ‘ Corporate Governance, business ethics and CSR, Ane Books P vt Ltd, New Delhi
• Sharma J.P. Corporate Governance and Social Responsibility of business, Ane Books Pvt ltd, New Delhi
• S.K.Bhatia, Business Ethics and Corporate Governance
• William Shaw, Business Ethics, Wordsworth Publishing Company, International Thomson Publishing
Company.
• Corporate Crimes and Financial Frauds, Dr. Sumit Sharma, New Delhi India
• R.C. Sekhar, Ethical choices in Business, Sage Publications, New Delhi
• Business Ethics, Andrew Crane and Dirk Matten, Oxford University Press.
• Business Ethics, Text and Cases, C.S.V. Murthy, Himalaya Publication House.
• Mallin, Christine A. Corporate Governance (Indian Edition) Oxford University press. New Delhi
• Blow field ,Michael and Alan Murray, Corporate Responsibility, Oxford University Press,
• Philip Kotler and Nancy Lee, CSR : doing the most good for Company and your cause , Wiley 2005
• Beeslory, Michel and Evens, CSR , Taylor and Francis, 1978
• Subhabrata Bobby Banerjee, CSR: the good, the bad and the ugly. Edward Elgar Publishing 2007
• Joseph A. Petrick and Jo hn F. Quinn, Management Ethics - Integrity at work , Sage Publication , 1997
• Francesco Perrini, Stefano and AntanioTencati, Developing CSR - A European Perspective , Edward
Elgar.
• William B. Werther, Jr. David Chandler, Strategic Corporate Social Responsibility, stakeholders’ a global environment, Sage Publication, 2009.
• Ellington. J. (1998), Cannibals with forks: The triple bottom line of 21st Century business, New Society Publishers.
• Crane, A. Et al., (2008), The Oxford handbook of Corporate Social Respons ibility, New York: Oxford
University Press Inc.
Faculty of Commerce , University of Mumbai 23 | Page
Revised Syllabus of Courses of
Master of Commerce (M.Com) Programme at Semester I I
(To be implemented from Academic Year - 2016 -2017)
Reference Books
Reference Books
Research Methodology for Business
• Research Methodology – Text and Cases with SPSS Applications, by Dr S.L. Gupta and Hitesh Gupta,
International Book House Pvt Ltd
• Business Research Methodology by T N Srivastava and Shailaja Rego, Tata Mcgraw Hill Education
Private Limited, New Delhi
• Methodology of Research in Social Sciences, by O.R. Krishnaswami, Himalaya Publishing House
• Research Methodology by Dr Vijay Upagude and Dr Arvind Shende
• Business Stati stics by Dr S. K Khandelwal, International Book House Pvt Ltd
• Quantitative Techniques by Dr S. K Khandelwal, International Book House Pvt Ltd
• SPSS 17.0 for Researchers by Dr S.L Gupta and Hitesh Gupta, 2nd edition, Dr S. K Khandelwal, International Book Ho use Pvt Ltd
• Foundations of Social Research and Econometrics Techniques by S.C. Srivastava, Himalaya publishing House
• Statistical Analysis with Business and Economics Applications, Hold Rinehart & Wrintston, 2nd Edition, New York
• Business Research Methods , Clover, Vernon T and Balsely, Howard L, Colombus O. Grid, Inc
• Business Research Methods, Emary C.Willima, Richard D. Irwin In. Homewood
• Research Methods in Economics and Business by R. Gerber and P.J. Verdoom, The Macmillan
Company, New York
• Research and Methodology in Accounting and Financial Management, J.K Courtis
• Statistics for Management and Economics, by Menden Hall and Veracity, Reinmuth J.E
• Panneerselvam, R., Research Methodology, Prentice Hall of India, New Delhi, 2004.
• Kothari CR, Research M ethodology - Methods and Techniques, New Wiley Ltd., 2009
Macro Economics concepts and Applications
• Dornbusch. R, Fisher.S., Macroeconomics, Tata McGraw -Hill 9th edition
• D’Souza Errol., Macroeconomics, Pearson Education 2008
• Gupta G.S., Macroeconomics Th eory and Applications, Tata McGraw -Hill, New Delhi 2001
• Dwivedi D.N., Macroeconomics theory and policy, Tata McGraw -Hill, New Delhi 2001
• Economic and Political Weekly
• Indian Economic Review
• Financial Dailies
Corporate Finance
Faculty of Commerce , University of Mumbai 24 | Page
Reference Books
E-Commerce
• Laudon, Kenneth C. and Carol Guercio Traver (2002) E -commerce: business, technology, society. (New
Delhi : Pearson Educatin).
• Awad, Elias M. (2007), Electronic Commerce: From Vision to Fulfillment (NewDelhi : Pearson
Educatio n).
• Kalakota, Ravi and Marcia Robinson (2001). Business 2.0: Roadmap for Success (newDelhi : Pearson
Education).
• Smith, P.R. and Dave Chaffey (2005), eMarketing eXcellence; The Heart of eBusiness (UK : Elsevier
Ltd.)
• Vivek Sood Cyber Laws Simplified- TMH (2001)
• Vakul Sharma Handbook of cyber Laws -Macmillan (2002)
• Sundeep Oberol e Security and you-TMH (2001)
• Greenstein & Feinman Electronic Commerce -Security, Risk Mgt and Control -TMH (2000)
• Adam Nabll R. (Editor) Electronic Commerce: Technical Business and Legal Issues.
• Diwan, Prag and Sharma Electronic Commerce -a Manager’s Guide to EBusiness
• Bharat Bhasker, Electronic Commerce – Frame work technologies and Applications, 3rd Edition- Tata
McGrawHill Publications, 2008.
• Kamlesh K.Bajaj and Debjani Nag, Ecommerce - the cutting edge of Business, Tata McGrawHill
Publications, 2008
• Kalakota et al, Frontiers of Electronic Commerce, Addison Wesley, 2004
• E- Commerce Strategies, Technology and applications (David) Tata McGrawHill
• Introduction to E -commerce (jeffrey) Tata - Mcgrawhill
• E-Business and Commerce - Strategic Thinking and Practice (Brahm) biztantra
• Web Technology : Ramesh Bangia
• HTML – The complete Reference :
• Gary Schneider, Electronic Commerce, Thomson Publishing.
• Pandey, Srivastava and Shukla, E -Commerce and its Application, S. Chand
• P.T. Joseph, Electronic Commerce – An Indian Perspective, P.H.I
• Turban, King, Viehland& Lee, Electronic Commerce - A Managerial Perspective, Pearson.
• IJECS International journal of Electronic Ecommerce StudiesISSN 207 3-9729http://ijecs.academic -
publication.org/
• Electronic Commerce Research and Applications ISSN: 1567 -4223Editor-in -Chief: Robert
Kauffman(http://www.journals.elsevier.com/electronic -commerce -research -and -applications)
• Journal of Electronic Commerce Resear ch (JECR) ISSN: 1526 -6133 (Online) 1938- 9027 (Print)
(http://web.csulb.edu/journals/jecr/a_j.htm)
Faculty of Commerce , University of Mumbai 25 | Page
Scheme of Examination:
The performance of the learners will be evaluated in two components. One component will
be the Internal Assessment component carrying 40% marks and the second component will
be the Semester End Examination component carrying 60% marks.
Internal Assessment:
The Internal Assessment will consist of one class test of 40 marks for each course excluding
projects. The question paper pattern will be shown as below:
Question Paper Pattern
(Internal Assessment)
Maximum Marks: 40 marks
Questions to be set: 03
Duration: 1½ hours
Question
No Particular Marks
Q-1
Objective Questions
Students to answer 10 sub questions out of 15 sub questions.
(*Multiple choice/ True or False/ Match the columns/ Fill in the
blanks)
OR
Objective Questions
A) Sub Questions to be asked 08 and to be answered any 05
B) Sub Questions to be asked 08 and to be answered any 05
(*Multiple choice/ True or False/ Match the columns/ Fill in the
blanks)
10 Marks
Q-2
Concept based short questions
Students to answer 5 sub questions out of 8 sub questions.
10 Marks
Q-3
Practical problems or short questions
Students to answer 02 sub questions out of 03 sub questions
20 Marks
Faculty of Commerce , University of Mumbai 26 | Page
Question Paper Pattern
(Practical Courses)
Maximum Marks: 60
Questions to be set: 04
Duration: 2 Hrs.
All Questions are Compulsory Carrying 15 Marks each.
Question
No Particular Marks
Q-1
Q-1
Practical Question
OR
Practical Question
15 Marks
15 Marks
Q-2
Q-2
Practical Question
OR
Practical Question
15 Marks
15 Marks
Q-3
Q-3
Practical Question
OR
Practical Question
15 Marks
15 Marks
Q-4
Q-4
Objective Question
(Multiple Choice/ True or False/ Fill in the Blanks/ Match the
Columns/ Short Questions.)
OR
Short Notes (Any three out of five)
15 Marks
15 Marks
Note:
Full length question of 15 marks may be divided into two sub questions of 08 and 07 marks.
Faculty of Commerce , University of Mumbai 27 | Page
Question Paper Pattern
(Theoretical Courses)
Maxi mum Marks: 60
Questions to be set: 04
Duration: 2 Hrs.
All Questions are Compulsory Carrying 15 Marks each.
Question
No Particular Marks
Q-1
Q-1
Full length Question
OR
Full length Question
15 Marks
15 Marks
Q-2
Q-2
Full length Question OR
Full length Question
15 Marks
15 Marks
Q-3
Q-3
Full length Question OR
Full length Question
15 Marks
15 Marks
Q-4
Q-4
Objective Question
(Multiple Choice/ True or False/ Fill in the Blanks/ Match the
Columns/ Short Questions.)
OR
Short Notes (Any three out of five)
15 Marks
15 Marks
Note:
Full length question of 15 marks may be divided into two sub questions of 08 and 07 marks.
Faculty of Commerce , University of Mumbai 28 | Page
Sr. No Particular
01 Standard of Passing
The learner to pass a course shall have to obtain a mi nimum of 40% marks in
aggregate for each course where the course consists of Internal Assessment &
Semester End Examination. The learner shall obtain minimum of 40% marks (i.e. 16
out of 40) in the Internal Assessment and 40% marks in Semester End Examination (i.e. 24 out of 60) separately, to pass the course and minimum of Grade E in the
project component, wherever applicable to pass a particular semester. A learner
will be said to have passed the course if the learner passes the Internal Assessment & Seme ster End Examination together.
02 Allowed to Keep Terms (ATKT)
1) A learner shall be allowed to keep term for Semester II irrespective of number of courses of failure in the semester I.
2) A learner shall be allowed to keep term for Semester III if he/she passe s each of
the semester I and Semester II OR a learner fails in not more than two courses
of Semester I and not mor e than two courses of Semester II.
Faculty of Commerce , University of Mumbai 29 | Page