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MAEMA SEM II ENTREPRENEURSHIP INNOVATION Revised Syllabus Dec 8 2016 1 Syllabus Mumbai University by munotes
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M AEM A SEM -II
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( Am ended por t i on )
COURSE CODE: PAEM A 2 0 8
ENTREPRENEURSHI P & I NNOVAT I ON
O bj ect i ves:
To under st and about devel opi ng new busi ness i deas and m easur e
t he f easi bi l i t y of t hem .
To i nduce ent r epr eneur shi p spr i t at a ver y young age.
To l ear n about t he var i ous busi ness r el at ed l aw s .
Un i t I :
Busi ness C r eat i on: Busi ness Pl ans and I deat i on: Ent r epr eneur shi p
R out es, C ase St udi es : St eve Jobs, W ar r en Benni s, I nt r oduct i on t o
C om pany C r eat i on, Pr ocesses of R egi st r at i on and I ncor por at i on,
C om pany Law , I nt r oduct i on t o C om pany Law , R egi st r at i on Pr ocedur es
and Except i ons, C om pany Pr ocedur e and Et hi cs .
Un i t I I :
M edi a Law , C opyr i ght and I nt el l ect ual Pr oper t y: I PR Law s,
C opyr i ght Agr eem ent s : Shor t ‐Ter m vs. Long ‐Ter m Agr eem ent s, M edi a
Law and I nf r i ngem ent s : C ase St udi es, St at ut or y and non‐ s ta tu to ry
bodi es f or m ed t o f i ght pi r acy .
U n it III :
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C ont r act s and N egot i at i ons & C onf l i ct R esol ut i ons: N egot i at i ons
and Bar gai ni ng : R ol e Pl ay Exer ci se, R esear ch M et hodol ogy f or
Busi ness Pl anni ng.
Un i t I V :
Scout i ng f or busi ness oppor t uni t i es: I nvest or Pi t ch Exer ci ses,
Busi ness Pl an For m ul at i on and R edesi gn, Fi nanci al Pr oj ect i ons
f or Busi nesses .
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Un i t V :
I nnovat i on: Types of i nnovat i on: ‐ pr oduct , pr ocess, et c,
I nnovat i on m at r i x, C ase St udi es of successf ul and f ai l ed
i nnovat i ons, Pr oj ect i n Ent r epr eneur shi p.
R ef er ence books:
• The 4 ‐H our W or kw eek by Ti m ot hy Fer r i ss .
• The Fi r e St ar t er Sessi ons by D ani el l e LaPor t e.
• The $100 St ar t up by C hr i s G ui l l ebeau.
• Enchant m ent by G uy Kaw asaki .
• Fi ndi ng Your W ay i n a W i l d N ew W or l d by M ar t ha Beck .
• Fr om R esour ce Al l ocat i on To St r at egy by Joseph Bow er .
• H ow To W i n Fr i ends And I nf l uence Peopl e by D al e C ar negi e .
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• The Zi gzag Pr i nci pl e by R i ch C hr i st i ansen.
• The I nnovat or 's D i l em m a by C l ayt on C hr i st ensen.
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