M A in Film Studies1_1 Syllabus Mumbai University

Page 1

Page 2

1

Cover Page















Sr. No. Heading Particulars
1 Title of the
Course Master of Arts (Film Studies)

2 Eligibility for Admission Graduate from any stream
3 Passing
Marks
4 Ordinances / Regulations ( if any) --
5 No. of Years / Semesters Two years – four semesters
6 Level P.G.

7 Pattern Semester √

8 Status Revised √

9 To be implemented from Academic Year From Academic Year __
2016 -17. AC___________
Item No. ______

UNIVERSITY OF MUMBAI




Syllabus for Approval
1

Page 3

2

Date: 24/2/2017
Signature :


Name of BOS Chairperson / Sanjay Ranade










2

Page 4

3
REVISED SYLLABUS INCLUDING SCHEME OF COURSES , SCHEME OF EXAMINATION, MEDIUM OF
INSTRUCTION FOR THE MASTER OF ARTS (FILM STUDIES).
FEE STRUCTURE:
Tuition Fees (per semester) - Rs 20,000
Examination Fees (per semester) – Rs 1,000
Project Examination Fees (to be paid in the second year only) – Rs 1,000
Computer Lab Fees (per semester) – Rs 2,000
Library Fees (per semester) – Rs 1,000

PREAMBLE

1. Basic concepts

Credits: A course that is taught for 4 hours a week for a period of 15 weeks will carry six credits.
Course credits : To qualify in a given c ourse, a student will have to acquire six credits in the course.
Out of these, four credits are central teaching component and two credits are for the self -study
component. The self -study component will consist of academic tasks outside the classroom that will
be assigned by the teacher from time to time. The self -study component assigned in this manner will
be related to or an extension of but not in lieu of the prescribed syllabus. The self -study component
will be given a weightage of 33% in the evaluati on of the student. In case of courses with practical
component/ field-work components, four credits are for theory course and two credits shall be
practical component/filed -work component.
A student who acquires a minimum of 100 credits over four semesters will be declared eligible for
the award of the M.A. degree.
Courses : There shall be five types of courses: (i) Core Course; (ii) Elective Course; (iii)
Interdisciplinary/Cross -disciplinary Courses; (iv) Audit Courses; (v) Project -based Courses; (vi) Abil ity
Enhancement Courses
(i) Core Course: Core courses are courses that impart instruction in the basic non -specialized
aspects of a discipline that constitute the minimum basic competency in that discipline, regardless of any specialization that the learn er might choose in the future. Core- Courses shall be offered by the
parent department. Core courses shall be for six credits. Minimum 50% courses of the MA programme over four semesters must be core courses.
(ii) Elective Courses: Elective courses shall be courses offered by the parent department that impart
instructions in specialized/advanced/supportive aspects of the relevant discipline. Each department
shall offer a pool of such courses from which a student can choose. Elective Courses shall be for six
credits. The syllabus for each elective course will have a preamble clearly stating the course and the learner objectives for the elective, along with the pre -requisites if any and a detailed list of
references.
(iii) Interdisciplinary/Cross Disciplinary Courses (I/C courses) : I/C courses shall be offered by parent
department and departments other that parent department. One ‘course basket’ shall be created for the same. Each MA program has to offer a minimum of two courses and maximum of four
courses in the basket. Every I/C course shall be for six credits. A student may opt for an I/C course
offered by his/her parent department.
(iv) Audit Courses: Students can audit a course from the parent department as well as from other
departments in addition to the core, elective and I/C courses that are mandatory, with the prior
3

Page 5

4
permission of the head/s of the relevant department/s. Such a student will have to apply in writing
at most a week after the relevant course has commenced. For the audit course, a stud ent shall
attend lectures of the audited course. The student cannot appear for the semester -end examination
for the audited course. However, the student shall appear for the internal examination/assessment. The audit course appears on the mark-sheet only w hen the student passes the internal assessment
with minimum 50% marks, failing to which, the student cannot claim the audit for that course. The internal marks shall not be displayed on final mark -sheet. The internal marks shall not be used for
the credit computation. A student is permitted to audit maximum four courses in the MA program.
(v) Ability Enhancement Course: The ability enhancement courses are skills based course. The ability enhancement courses are to be offered at fourth semester.
(vi) Proj ect based courses : Project based courses shall consist of a dissertation. Each dissertation
course will carry 10 credits. Every learner shall choose one project based course.
2. Rules for programmes not having a practical component
2.1 Four core courses sh all be offered in semesters 1 and 2 each.
2.2 Five elective courses shall be offered in the third semester. No other courses will be offered in the third semester.
2.3 The fourth semester shall consist of one ability enhancement course, one interdisciplin ary/cross
disciplinary courses (I/C courses) and one project based course.
2.4 Each department will offer at least one I/C course during semester 4. The learner can choose any one course from this basket, including the course offered by his/her parent department. The
preamble to this course will clearly specify the prerequisites for this course.
2.5 A learner will have to apply to the relevant department in writing no later than two weeks after
the commencement of the fourth semester for taking the I/C course offered by that department.
2.6 A learner can relinquish an I/C course chosen by him/her no later than two weeks after the
commencement of the fourth semester by applying to the Head of the Department whose I/C course the student wishes to opt for. The application will have to be endorsed by the head of the
Department whose I/C course the student has relinquished and the Head of the parent department.
2.7 The Head of the Department offering a specific I/C course will convey the marks of the interna l
examination obtained by students taking the course to the Head of the parent department before the commencement of the end semester examination of the parent department.
3. Dissertation courses
3.1 Dissertation based courses will be offered in the fo urth semester. Every learner will have to
choose one dissertation course, which will be for twelve credits. The project based course will be in
the form of a dissertation based on a live project or a research assignment related to the specific discipline o f the parent department.
3.2 Every Teacher from every department will announce four to five broad topics at the beginning of the second semester, reflecting degree of relevance and rigor suitable to a post graduate
programme, along with an indicative read ing list. These will be screened by the Board of Studies in
the subject and a final list of approved topics along with a reading list will be displayed in the first
week of the third semester.
3.3 The student will submit a list of his/her three most pref erred topics in the order of preference by
the fifth week of the third semester to the Head of the parent department.
3.4 Each Department will constitute a dissertation committee consisting of the Head of the Department (Chairperson) and two other teacher s from the department. The purpose of this
committee is to oversee the functioning of the dissertation component in the department.
3.5 All Masters Degree holders with NET/SET (in Communication/Journalism/Film Studies/ Public Relations/Electronic Media/Television Studies) from University of Mumbai, all PhD scholars and
recognized post graduate teachers in the Department of Communication and Journalism will be
guides for the dissertation component.
3.6 The dissertation committee will allocate students to gu ides in order of the average of marks
obtained in semesters 1 and 2.
4

Page 6

5
3.7 If it is felt necessary, the dissertation committee can assign a co -guide to a student, depending
upon specific disciplinary needs.
The student will make a preliminary presentation in the seventh week of the fourth semester. The
presentation will be attended by the guide and a committee consisting of two other teachers from
the department. The committee will make necessary suggestions to improve the dissertation.
3.8 The student will make a final presentation in the 10th to the 12th week of semester four. The
presentation will be evaluated by the same committee that evaluated the preliminary presentation. The criteria for evaluation will be as follows:
i) 10 marks for the quality of la nguage.
ii) 10 marks for the rationale for the research
iii) 10 marks for quality of the review of literature.
iv) 10 marks for research design and its implementation
v) 10 marks for answers to questions
3.9 The marks given by the three members of the eva luation committee will be averaged in each
head and the total marks decided by totaling the averages under the three heads.
3.10 The student will submit a bound hard copy of the dissertation to the Department by the end of the fourth semester, along with a soft copy on a CD/DVD.
3.11 The final dissertation will have a word limit of 8000 -10000 words and will be typed in one and a
half spacing on one side of the paper.
3.12 The final dissertation will be evaluated out of 25 marks by the guide, 25 marks by a ny other
teacher in the Department and 50 marks by an external examiner, which includes 25 marks for the written submission and 25 marks by way of viva voce.

3.13 The dissertation will be given a grade point as per the following scheme:
Marks Grade Point s Letter Grade
0-9 0.5 F
10-19 1.5 F
20-29 2.5 F
30-39 3.5 F
40-44 4.2 C
45-54 5.0 B
55-59 5.7 B+
60-69 6.5 A
70-74 7.2 A+
75-100 8.7 O

3.14 A student who gets a letter grade F in the course will be deemed to have failed in the course.
3.15 A student who feels aggrieved by the grading received will have the option of applying to the
project committee for re -evaluation of the dissertation within a period of one week after the
declaration of the result. If the dissertation committee feels that t he claim is justified, it shall appoint
a fresh examiner who will submit his/her evaluation in a week’s time. If the marks by the re-evaluating examiner exceed the marks of the original examiner by a margin of 10% or more, the
latter set of marks will be c onsidered final.
3.16 The student who has got a letter grade F in the dissertation will have the option of resubmitting
a revised version within 2 months from the date of declaration of the result. If a student fails this
time too, he/she will not get any more chances and will be ineligible to be awarded the MA degree.
3.17 If a student is unable to submit his/her dissertation in the stipulated time or fails to make the
presentations at the appointed time, he/she will be deemed to have failed the course and will have the option of submitting within 2 months from the date of declaration of the result. If a student fails
this time too, he/she will not get any more chances and will be ineligible to be awarded the MA
degree.
5

Page 7

6
3.18 The schedule for preliminary presentation, final presentation and dissertation submission will
be displayed in the first week of the fourth semester.
3.19 Ethical Standards regarding Dealing with Human Participants:
Students should refrain from acts which he or she knows, or under t he circumstances has reason to
know, spoil the academic integrity of the academic program. Violations of academic integrity
include, and not limited to: plagiarism; violation of the rights and welfare of human participants in
research and practice; cheatin g, knowingly furnishing false information; misconduct as a member of
department or college, and harm to self and others.

4. Evaluation of non-project courses
4.1 The examinations shall be of two kinds:
(i) Internal Assessment
(ii) Semester End Examina tion.

4.2 The learner who obtains less than 40 % of the aggregate marks of the relevant examination in
that course either in the internal assessment or in the end – semester examination will be awarded
the letter grade F in that course. The Medium of Ins truction will be English.
4.3 Internal Assessment: The internal assessment shall be for 40 marks. Two internal assessment
examinations shall be scheduled for a course. The internal examination is to be conducted by the
course teacher. The schedule for the internal assessment is announced within two weeks of the
commencement of the semester. Of the two exams one will be in the form of a written test involving theory and the other will be in the form of extension work or assignment or term work. The answer -
sheets for internal examination shall be masked before evaluation. The evaluated answer -sheets and
marks shall be shown to the students on the date announced in advance.
4.4 The existing rules for moderation of answer sheets will be followed in the case of internal examinations in core courses.
4.5 Semester -End Examination: The semester end examination shall be for 60 marks.
4.6 If a student is absent from the internal or end semester examination in any course including the
dissertation course, he/she will get a grade point of 0 and a letter grade of F.
4.7 If a student fails in the internal examination of a core or elective course, he/she will have to appear for the internal examination of the course when the course is offered again.
4.8 If a student fai ls in the end -semester examination of a core or elective course, he/she may
reappear for the same examination when it is held again in the following semester. A student can
appear at the most three times, including the original attempt. If a student obtain s a letter grade F in
all the three attempts, he/ she will have to seek fresh admission to the MA programme.
4.9 If a student obtains the letter grade F in any course in a given semester, the letter grade F will continue to be shown in the grade card for that semester even when the student passes the course
subsequently in another semester.
4.10 If a student obtains minimum 40% marks in the internal assessment and fails to obtain
minimum 40% percent marks in the end-semester examination of any course in an y of the semester,
the marks of the internal examination shall be carried forward.
4.11 The letter grade and the grade point for the course will be computed as per 3.13
4.12 In any semester, the students GPA will be calculated as follows:

where
= credits for that course offered in that semester
and
= grade point obtained in that course offered in that semester.
Cumulative Grade Point Average (CGPA m) at the end of semester m is calculated as follows:
6

Page 8

7
, where,
is the credits for the ith course offered in semester j and
is
the grade point obtained in the ith course in semester j. There shall be no rounding of GPA and CGPA.

4.13 The semester wise GPA and CGPA shall be printed on the grade card of the student along with table in 3.13
4.14 The final semester grade card shall also have the aggregate percentage marks scored by the
student in all the c ourses in which the student has obtained the relevant credits.
4.15 The rules for gracing: the existing ordinance for gracing shall continue to be used.
4.16 The rules for ATKT will be as per University norms.
5. Rules for MA programes with practical com ponent/field work components are as follows:
5.1 Four core courses shall be offered in semesters 1 and 2 each.
5.2. Five elective courses shall be offered in the third semester. No other courses will be offered in
the third semester.
5.3. The fourth semester shall consist of one ability enhancement course (6 credits), one interdisciplinary/cross disciplinary course (6 credits) and one project based course (10 credits).
5.4. The semester having Practical Component / Field Work Component shall be given fo ur teaching
hours per week per theory (core/elective) course. Each core/elective course shall have 4 credits in
such semester.
5.5. There shall be 2 credits Practical Components/ Field Work Component per theory course (core/elective) in a semester one to three. The credits for practical and theory courses are obtained
separately.
5.6. There shall be 8 credits Practical Component/ Field Work Component in semester one and two.
There shall be 10 credits Practical Component/ Field Work Component in semester t hree. There shall
be no practical/field work component in semester four. The practical/field work component shall be
elective in semester three.

6. Evaluation of non-project courses and practical component /field work component for courses
having practic al/field work component.
6.1: The examinations shall be of two kinds:
(i) Internal Assessment = 40 marks comprising of a class test and practical/field/extension
component
(ii) Semester End Examination = 60 marks
6.2 The learner who obtains less than 40 % of the aggregate marks of the relevant examination
(16/40 for Internal and 24/60 for Semester End) in that course either in the internal assessment or in the end – semester examination will be awarded the letter grade F in that course.
6.3 Internal Ass essment for theory courses: The internal assessment shall be for 40 marks. Two
internal assessment examinations shall be scheduled for a course. The internal examination is to be
conducted by the course teacher. The schedule for the internal assessment is announced within two
weeks of the commencement of the semester. Of the two exams one will be in the form of a written
test involving theory and the other will be in the form of extension work or assignment or term
work. The answer -sheets for internal examination shall be masked before evaluation. The evaluated
answer -sheets and marks shall be shown to the students on the date announced in advance.
6.4 Internal Assessment for practical component/ field work component. The evaluated
practical/field work submi ssion material and marks shall be shown to the students on the date
announced in advance.
6.5 The existing rules for moderation of answer sheets will be followed in the case of internal
examinations in core courses excluding practical component/ field work component.
7

Page 9

8
6.6: Semester -End Examination: The semester end examination shall be for 60 marks for theory
courses (core /elective) and for practical component/field work component. The semester –end
examination for practical component/ filed work component shall be conducted separately.
6.7: If a student is absent from the internal or end semester examination in any course including the
project course and practical/filed-work component, he/she will get a grade point of 0 and a letter
grade of F.
6.8: If a student fails in the internal examination of a core or elective course, or practical/filed work
component, he/she will have to appear for the internal examination of the course if and when the
course is offered again.
6.9: If a student fails in the end -semester examination of a core or elective course or practical/filed
work component, he/she may reappear for the same examination when it is held again in the
following semester. A student can appear at the most three times, including the original attempt. If a student obtains a letter grade F in all the three attempts, he/ she will have to seek fresh admission
to the MA programme.
6.10. If a student obtains the letter grade F in any course in a given semester including practical/filed
work component, the le tter grade F will continue to be shown in the grade card for that semester
even when the student passes the course subsequently in another semester.
6.11. If a student obtains minimum 40% marks in the internal assessment and fails to obtain
minimum 40% per cent marks in the end-semester examination of any course in any of the semester,
the marks of the internal examination shall be carried forward.
6.12: The letter grade and the grade point for the course will be computed as in 3.13.
6.13: In any semester, the students GPA will be calculated as follows:

where
= credits for that course offered in that semester
and
= grade point obtained in that course offered in that semester.
Cumulative Grade Point Average (CGPA m) at the ned of semester m is calculated as follows:
, where,
is the credits for the ith course offered in semester j and
is
the grade po int obtained in the ith course in semester j. There shall be no rounding of GPA and CGPA.
6.14. The semester wise GPA and CGPA shall be printed on the grade card of the student along with
table 3.13
6.15. The final semester grade card shall also have the aggregate percentage marks scored by the
student in all the courses including practical/filed work component in which the student has
obtained the relevant credits.
6.16. In case, if it is required to scale the internal assessment marks and end -semest er examination
marks to 400 marks per semester and 1600 marks for entire MA course, then internal assessment
marks, end -semester examination marks and total marks shall be multiplied by factor 0.8.
6.17: The rules for gracing: the existing ordinance for gr acing shall continue to be used.

8

Page 10

9
7. SCHEME OF COURSES AND DETAILED SYLLABUS

Semester I
Course
Code Name of Course
A. Core Courses Term work
Teaching and
Extension Credits
Film Theory 5960 6
Media Economics 5960 6
Visual Communication and New Media 5960 6
Media Criticism 5960 6
Total 59240 24

9

Page 11

10
Course –I
Film Theory (Core Course)
This course will establish the connection between the theory and the practice of cinema. What is
cinema, Film theory – form and function, Film analysis, Auteur Theory, role of Cahiers du
cinema, effect of auteur, the auteur concept in Britain, Contributions of D W Griffith, Alfred
Hitchcock, Francois Truffaut, Jean Du Godard, apparatus theory, feminist theory, formalist
theory, Marxist theory and psychoanalytical theory of fi lm, Digital Aesthetics, Music and
choreography, film genre.
The course shall comprise of the following units :
Week 1 What is cinema ? Cinema in India.
Week 2 Film theory – form and function
Week 3 Theorising the film medium
Week 4 Theorising realit y in cinema
Week 5 Theorising the ‘author’ of cinema
Week 6 French New Wave, Italian neo realism
Week 7 American New Wave, British New Wave
Week 8 Apparatus theory
Week 9 Feminist theory
Week 10 Formalist theory
Week 11 Marxist theory
Week 12 Psychoanalytical theory
Week 13 Aesthetic theory
Week 14 Music and choreography
Week 15 Film genre
Total
Hours

Class methodology

This is a six credit course. It will involve teaching -learning for four hours a week for a period of 15
weeks. Of the total 60 teaching -learning hours, 40 will comprise the central teaching component
while 20 hours will comprise the self -study component. The self -study component will consist of
academic tasks outside the classroom that will be assigned by the teach er. The 40 hour teaching
component will include two tests conducted in the classroom. These tests may be written, oral, in the form of presentations etc. Altogether these tests will be for 25 marks.
The self -study component of 20 hours will include writin g of critical essays, research projects, and
production of media content. These will be evaluated for 15 marks. The self -study component
assigned in this manner will be related to or an extension of but not in lieu of the prescribed
syllabus.


10

Page 12

11
Course –II
Media Economics (Core course)
This course teaches how economic theories and concepts apply to all aspects of media. The digital
revolution, convergence, globalised competition and international trade has reshaped
communication and media businesses and is , at the same time, presenting challenges to policy-
makers. This course equips the learner to understand how economic forces affect the operation of
media industry, explores innovation, digital multi -platform developments, economics of networks,
risk-sprea ding strategies, copyright, corporate expansion, advertising whose resonance frequently
extends beyond individual sectors and across the industry as a whole.
By the end of the course the learner must be able to apply economic theories and concepts to the
mass media and mass communication in India and the world.
The course shall comprise of the following units :
Week 1 What is media economics about,
macroeconomics and microeconomics, the
firm in economic theory, competitive market
structures, market structu re and behavior Understanding Media Economics, Gillian
Doyle, Sage, 2013

Media Economics: Theory and Practice,
edited by Alison Alexander, James E.
Owers, Rod Carveth, C. Ann Hollifield,
Albert N. Greco, Lawrence Erlbaum, 2004

Handbook of Media Managemen t and
Economics, edited by Alan B. Albarran,
Sylvia M. Chan-Olmsted, Michael O.
Wirth, Lawrence Erlbaum, 2006

Week 2 What is so special about economics of the
media, key economic characteristics of the
media
Week 3 Economies of scale, of scope and cha nging
technology
Week 4 Convergence, what are multi -media
platforms, the vertical supply chain
Week 5 Changing market structures and boundaries,
digital convergence
Week 6 Technological change, innovation, creative
destruction, multi -platform
Week 7 Media response to digitization, managerial
theories, horizontal expansion, vertical
expansion, transnational growth
Week 8 Economics of networks, broadcasting
networks, online content distribution, social
networks and microblogging
Week 9 Mass to nic he, user empowerment,
segmentation and branding, audience flow
management, public service content
provision
Week 10 The economics of print, film, television and
radio
Week 11 Globalising of content, advertising industry,
internet advertising, advertisi ng as barrier to
market entry
Week 12 Media economics and public policy
Week 13 The Indian print and digital media business The Indian Media Business, Vanita Kohli -
Khandekar, Response, 2010 Week 14 The India electronic media business
Week 15 The Ind ian film business
11

Page 13

12
Total
Hours 4 hours per week = 60 hours
The course will specifically cover the following areas. Introduction to media economics theory and
practice, economics and media regulation, economics of international media, economics of the da ily
newspaper, television, radio, internet, cable industry, films, advertising, online media and public
relations.
Class methodology

This is a six credit course. It will involve teaching -learning for four hours a week for a period of 15
weeks. Of the tota l 60 teaching- learning hours, 40 will comprise the central teaching component
while 20 hours will comprise the self -study component. The self -study component will consist of
academic tasks outside the classroom that will be assigned by the teacher. The 40 hour teaching
component will include two tests conducted in the classroom. These tests may be written, oral, in
the form of presentations etc. Altogether these tests will be for 25 marks.
The self -study component of 20 hours will include writing of critic al essays, research projects, and
production of media content. These will be evaluated for 15 marks. The self -study component
assigned in this manner will be related to or an extension of but not in lieu of the prescribed
syllabus.
12

Page 14

13




Course III
Visua l Communication (Core Course)


Course Description:

This course introduces students to the nature of images and the critical role that “looking” and
“seeing” have for our society. Areas of inquiry include Popular culture, Indigenous imagery,
Advertisin g, fashion, Cinema, Photography, Print Media, Internet, events such as ritual, spectacle or
performance within their own familiar environment.
This Course develops a deeper understanding of aesthetic aspects. In addition to finding solutions to
communicat ion needs, Students can also generate methodologies for solving communication
problems. The students are given opportunities to learn new skills and to advance their level of
understanding.


Objectives The student will be able to

1. Understand what Visua l Communication is.
2. Understand the design concepts.
3. Understand the Colour Theory.
4. Understand the design concepts related to creating and using graphics.
5. Understand the design concepts related to creating and using animation, audio and video for
media p roduction.
Pre-Requisite :

1. Basic knowledge of computer operation
2. Knowledge of Basic Communication Theory
3. Basic artistic and aesthetic sense.
4. Basic knowledge of Internet
5. Basic theoretical knowledge and interest in photography and Videogr aphy.






13

Page 15

14




The course shall comprise of the following units :

WEEK TOPIC REFRENCE BOOKS/ JOURN
Reading
Week 1 Introduction to visual communication & Theory
• study of Visual Language
• critical study of visual
• Elements, features and princ iples.


1. Handbook o
Communication;
Methods and M
Smith, Sandra
Gretchen Barb
Kenney; Lawren
Associates, Publi
2005

2. Visual Communica
Integrating Media
Science (Routledg
Communication S
by Rick Williams ,
Newton Routledg
2007) ISBN -10: 08
ISBN-13: 978- 080

3. Visual Language f
Principles for Crea
that People Unde
Paperback
by Connie Malam
Publishers; Reprin
October 2011) ISB
1592537419
Week 2 AESTHETICS
• Aesthetics Theory
•Etymology
•Aesthetics and the philosophy of art
•History before the 20th century
Western aesthetics
Indian aesthetics
• recent aesthetics
• Aesthetics and science
• Applied aesthetics
• Aesthetic ethics
• Aesthetic judgment
• What is "art"?
• The value of art
• Aesthetic universals
14

Page 16

15
• Philosophic Perspective
• Artistic Perspective
• Scientific Perspective
• Interdisciplinary Perspective
• Perception of Aesthetic Relationships
• The Logic of Visual Aesthetic
4. The Visual Communications
Book: Using Words, Drawings
and Whiteboards to Sell Big
Ideas by Mark Edwards ID
Publishing (24 June 2015) ISBN-
13: 978-1907794940


5. Visual Communication
(Han dbooks of Communication
Science [HOCS]) by David
Machin,De Gruyter Mouton (17
March 2014) ISBN -13: 978-
3110255485


6. Visual Communication by Arun
Bhatia, Hard Cover 2005, ISBN -
13: 978-8178801902

7. Introductory Lectures on
Aesthetics, by Georg Hegel,
Penguin (27 May 1993), ISBN -
13: 978-0140433357


8. Marie , Anne; Barry seward;
Visual Intelligence: Perception,
Image, and Manipulation in
Visual Communication,
Publisher: state university of
New york Press, 1997

9. On Perception, V.M.
Ananthanarayanan, Adi
Sankara Ad vaita Research Week 3 PERCEPTION

• Perception Theory
• Visual system
• Early studies
• Unconscious inference
• Gestalt theory
• Analysis of eye movement

• Evolution and t he Mechanics of Vision
• Technology and the Implications for Visual
Communication.
• Emotional and Cognitive Systems
• Artificial visual perception

Week 4 REPRESENTATION
• Representation Theory
• Transparency Theory
• Recognition Theory
• Resemblance Theory ( Perception Based)
• Convention Theory
• Mental Construction Theory


Week 5 VISUAL RHETORIC
• Theory of Visual Rhetoric
• History
• Areas of focus
• Semiotics
• Art history
• Science
• Composition
• Classical rhetoric :
Arrangement
Emphasis
15

Page 17

16
Clarity
Conciseness
Tone
Ethos
• Visual Rhetoric As A Communication
Artefact
Symbolic Action, Human
Intervention, Presence of Audience
• Visual Rhetoric As A Perspective
Nature of The Image, Function of The
Image, Evolution of the Image
• Deductive Applications of the
Rhetorical to the Visual
• Inductive Exploration of the
Visual to Generate The
Rhetorical




Centre; First, 2013 edition,
ASIN: B00L47SZVY

10. film as Art, university by
Arnheim, rudolph;California
Press, 2006


11. Visual Rhetoric and the
Eloquence of Design, by Leslie
Atzmon, Parlor Press (4 April
2011), ISBN -13: 978-
1602351929

12. Writing the Visual: A Practical
Guide for Teachers of
Composition and
Communication (Visual
Rhetoric) by Carol David
(Editor), Anne R Richards
(Editor), Parlor Press (9
February 2008), ISBN -13: 978-
1602350472


13. Editing the Image: Strategies in
the Production and R eception
of the Visual (Conference on
Editorial Problems) by Mark
Cheetham ,Elizabeth Legge
University of Toronto Press (29
November 2008) ASIN: Week 6
COGNITION
• Cognitive Theory
• Understanding Cognition as Intuitive and
Rational
• Mechanism of Right and Left Brain
• Cognition and Intelligence in Contemporary
Science
• Visual Co gnition, the Unconscious Mind, and
Behaviour
• A Visual Theory Of Cognitive Balance


16

Page 18

17
Week 7
SEMIOTICS
• Visual Semiotics Theory
• Terminology
• History
• Formulations
• Current applications
• Branches :
o Pictorial semiotics
o Semiotics and globalization

• Sign/signifier/Signified
• Sign Relationship
• Theory of Signification
• Systems of Signs
• The Boundaries of Visual Communication
B00551IPRY

14. Hitchcock and the Cinema of
Sensations: Embodied Film
Theory and Cinematic
Reception (International Library
of Visual Culture) by Paul
Elliott, Tauris Academic Studies
(30 August 2011), ISBN -13: 978-
184885587


15. Cinematically Speaking: The
Morality -Literacy Paradigm for
Visual Narrative by Sheila J
Nayar, SAGE Vistaar; Latest
Edition edition (23 June 201 4)
ISBN-13: 978- 8132117902

16. On Narrative (Critical Inquiry
Book) by Mitchell, University of
Chicago Press; 2nd edition (1
November 1981) ISBN-13: 978-
0226532172

17. Ways of Seeing: Based on the
BBC Television Series by John
Berger, Penguin Books; TV tie-
in ed edition (1 December
1990) ISBN -13: 978-
0140135152

18. Aesthetics of Film (Texas Film &
Media Studies Series) by
Jacques Aumont ,Alain Bergala,
Michel Marie, Marc Vernet;
University of Texas Press; Week 8 RECEPTION
• Reception Theory
• Introductory Terms
• Phenomenology
• Asymmetrical Contingency :Mediated
Transformation
• Visual Text As A Discourse


Week 9 NARRATIVE
• Narrative Theory
• Types of narrators and their modes
• Aesthetics approach
• Psychological approach
• Social sciences approaches
• In music
• In cultural storytelling
• Historiography
• Storytelling rights
• Narrative Logic
• Narrative and Pictorial Logic
• Narrative Structure
• Visual Narrative : Descriptive and Literal
Structure
• Visual Narrative : Discursive Structure
• Narrating EYE
• Pictorial Point of View
17

Page 19

18
• Pictorial Narrative Syntax
• Narrative Analysis

Revised edition (1 June 1992)
ISBN-13: 978- 0292704374

19. Media Law and Ethics by
Neelamalar K; Prentice Hall
India Learning Private Limited;
2 edition (2009), ISBN -13: 978-
8120339743

20. Media Ethics by Paranjoy Guha
Thakurta; Oxford University
Press; Second edition (28
November 2011), ISBN-13: 978-
0198070870

21. The Ethic s of Emerging Media
By Bruce E. Drushel , Kathleen
German; Bloomsbury
Publishing India Private Limited
(1 August 2014) ISBN -13: 978-
9384052850

22. Media Ethics: Precepts and
Practices By Dr Umesh C
Pathak; ISBN -13: 978-
9386229199

23. Media Law: Its Ethics and Et hos
By Devesh Kishore/g. S. Gard; Week 10 MEDIA AE STHETICS
• Aesthetics Theory
• Applied Media Aesthetics
• Lighting : the Aesthetic Field
• Colour: The Extended Field
• Two And Three Dimensional Space
• Time Motion: Forth Dimensional Field
(Electronic Cinema, Live Television& film,
Recorded Television, Computer Display etc.)
• Sound : Five Dimensional Field


Week 11 ETHICS
• Visual Ethics Theory
• Ethics of visual production
• Ethics of visual reception
• Ethics and visual arts
Week 12 VISUAL LITERACY
• Visual literacy Theory
• Visual Literacy Background
• Cognitiv e Enrichment / Thinking in Picture
• Idea - Concept -Synopsis -Sequence-Scene -
Shot Division
• Editing and Spatial Intelligence
• Analogical Thinking
• Visual Literacy and Critical Viewing




18

Page 20

19
Week 13 MEDIA LITRACY, AESTHETICS AND CULTURE
• Visual Literacy Within a Cultural Context/
Decoding and Encoding Process
• TV Aesthetics Across Cultures
• Aesthetics And Indian Soap
Operas/Advertises/ Films

Haranand Publications Pvt Ltd
(1 January 2016) ISBN -10:
8124115435

24. Ethics and Visual Research
Methods: Theory,
Methodology, and Practice by
Deborah Warr, Marilys
Guillemin, Susan Cox,Jenny
Waycott Palgrave Macmillan;
1st ed. 2016 edition (27
December 2016) ASIN:
B01N9LY7NU

25. The Visual Imperative: Creating
a Visual Culture of Data
Discovery By Lindy Ryan
Morgan Kaufmann; 1 edition
(14 March 2016) ASIN:
B01D3VNVLW

26. visual Literacy: A Spectrum of
Visual Learning by David M.
Moore Francis M. Dwyer;
Educational Technology Pubns
(1 January 1994) ISBN -10:
0877782644

27. Teaching, Learning, and Visual
Literacy: The Dual Role of Visual
Representation by Billie Eilam;
Cambridge University Press (27
August 2012) ISBN -10:
0521119820

28. Visual Literacy by James Elkins
Routledge (11 October 2007)
ISBN-10: 0415958113
19

Page 21

20

29. Visual Literacy: A Conceptual
Approach to Graphic Problem
Solving by Judith Wilde Richard
Wilde Watson-Guptill; New
edition edition (1 April 2000)
ISBN-10: 0823056201

30. Visual Lite racy: Image, Mind
and Reality by Paul Messaris
Westview Press Inc (5 January
1994) ISBN -10: 081331937

Week 14 CULTURAL STUDIES
• Cultural Studies Theory
• Culture and cultural Studies
• Characteristics
• History
• Cultural studies in the late- 1970s and beyond
• Issues, concepts and approaches
• Visualism
• Relationship with other areas of study
• Difference from image studies
• Indian Cultural Study
• Image and Power
• Polysemy and Articulation
• Production(Reality, Representation, Ideo logy,
Pleasure)

31. Visual Culture by Richard
Howells , Joaquim Negreiros;
Polity Press; 2nd Revised
edition edition (13 December
2011) ISBN-10: 0745650716

32. Visual Culture: An Introduction
by John Walker; Manchester
University Press (30 October
1997) ISBN-10: 0719050200

33. Art and Visual Culture in India
1857-2007 by Gayatri Sinha;
Marg Pubns; 01 edition (15
April 2009) ISBN- 10:
8185026920

34. Cultural Studies: Theory and
Practice y Chris Barker, Emma
A. Jane SAGE Publications Ltd; 5
edition (30 May 2016) ISBN-1 0:
1473919452

35. The SAGE Dictionary of Cultural
Studies by Chris Barker; SAGE Week 15 PROFESSIONAL PERFORMANCE
• Photography/ Film/ Video/ Internet/Mass
Media/ Adverti sing/ PR

20

Page 22

21
Publications Ltd; 1 edition (1
May 2004) ISBN- 10:
0761973419
ISBN-13: 978- 0761973416





Total Hours 60 hours




Class methodology

This is a six credit course. It will involve teaching -learning for four hours a week for a period of 15
weeks. Of the total 60 teaching -learning hours, 40 will comprise the central teaching compo nent
while 20 hours will comprise the self -study component. The self -study component will consist of
academic tasks outside the classroom that will be assigned by the teacher. The 40 hour teaching
component will include two tests conducted in the classroom . These tests may be written, oral or
presentation. Altogether these tests will be for 25 marks.
The self -study component of 20 hours will include conducting seminars, writing a research project, a
review of literature, conducting surveys or interviews. T hese will be evaluated for 15 marks. The self -
study component assigned in this manner will be related to or an extension of but not in lieu of the
prescribed syllabus.
























21

Page 23

22
Course –IV
Media Criticism ( Core Course)
The course e quips the learner with historical context and analytical tools to transform from passive
consumers of media to active and critical thinkers and evaluators of mass communication and mass
media. The course examines the social, political, commercial roles, cu ltural effects, philosophical
underpinnings, corporate influences and ideological agendas of the media drawing upon a vast
range of theories and theorists of communication and mass media. There is an emphasis on
developing a critique of the mass media and mass communication universe in India.

The course shall comprise of the following units :
Week 1 Concepts and keywords in Journalism,
media and communication Electronic Media Criticism: Applied
Perspectives, Peter B. Orlik, Routledge,
2009

Digital Media Criticism, Anandam P.
Kavoori, Peter Lang 2010

A Rasa Reader: Classical Indian
Aesthetics, Translated and Edited by
Sheldon Pollock, Columbia University
Press, 2016

Indian Literary Criticism: Theory and
Interpretation, G. N. Devy, Orient
Longman, 2004

Indian Narratology, Ayyappa P Panikkar,
Indira Gandhi National Centre for the Arts
and Sterling Publishers, 2003 Week 2 What is criticism, the essence of criticism,
why critique the mass media
Week 3 Critical functions, aesthetics and ethics of
mass medi a
Week 4 Criticism and the Communication Process
Week 5 Criticism and the Communication Process
Week 6 Knowledge Processing function of mass
media
Week 7 Tonal and Talent Ingredients, Stage -
Molding Ingredients
Week 8 Tonal and Talent Ingredients, Stage -
Molding Ingredients
Week 9 Business Gratifications, Audience
Gratifications
Week 10 Reality Programming
Week 11 Depiction Analysis
Week 12 Structural Analysis
Week 13 Probing Ethics and Values
Week 14 Aesthetics and Art
Week 15 Composi te Criticism
Total
Hours 4 hours per week = 60 hours

Class methodology

This is a six credit course. It will involve teaching -learning for four hours a week for a period of 15
weeks. Of the total 60 teaching -learning hours, 40 will comprise the centra l teaching component
while 20 hours will comprise the self -study component. The self -study component will consist of
academic tasks outside the classroom that will be assigned by the teacher. The 40 hour teaching
component will include two tests conducted in the classroom. These tests may be written, oral or
presentation. Altogether these tests will be for 25 marks.
The self -study component of 20 hours will include developing a critique of various media content
and presenting it in a form mutually agreeabl e between the teacher and the learner. These will be
evaluated for 15 marks. The self -study component assigned in this manner will be related to or an
extension of but not in lieu of the prescribed syllabus.

22

Page 24

23



Semester II
Course
Code Name of Course
A. Core Courses Term work
Teaching and
Extension Credits
History of World Cinema 5960 6
Contemporary World Cinema 5960 6
Introduction to Media Research 5960 6
Indian Cinema 5960 6
Total 59240 5924




23

Page 25

24
Course - I

History of World Cinema (Core Course)

The course will cover the origins, the survival, and the transition of cinema. It will cover the
evolution before the First World War in the United States, France, Germany, Britain and Italy. It will
cover the effect of the two world wars on cinema. The cours e will look at the silent era, the era of
the westerns, the musicals, the documentary through the rise of socialism, fascism and democracy.


Week 1 Origins and survival or early cinema,
transitional cinema, the Hollywood studio
system, the World -Wide spre ad of cinema Oxford History of World Cinema, ed
Geoffrey Nowell -Smith, OUP 1996
Cinemas of the World, James
Chapman, Reaktion Books, 2003
Week 2 The first world war and the crisis in Europe,
tricks and animation, comedy, documentary,
cinema and the avan t-garde
Week 3 French silent cinema, Italy – the spectacle and
melodrama, British cinema from Hepworth to
Hitchcock, the Scandinavian style, pre-
revolutionary Russia, the Soviet Union and the
Russian Emigres
Week 4 Yiddish cinema in Europe, Japan befor e the
Great Kanto earthquake, Music and the silent
film, the heyday of the silent cinema
Week 5 Introduction to sound, censorship and self -
regulation, the sound of music, technology
and innovation, animation, cinema and genre
Week 6 The western, the mu sical, crime movies, the
fantastic, documentary, socialism, fascism and
democracy, the popular art of French cinema,
Italy from Fascism to Neo -Realism, Britain at
the end of the Empire, Germany – Nazism and
after, east Central Europe before the second
worl d war
Week 7 Soviet film under Stalin, Indian cinema –
origins to independence, china before 1949,
The classical cinema in Japan, the emergence
of Australian film, cinema in Latin America,
after the Second World War, transformation
of the Hollywood syste m, independents and
mavericks
Week 8 Television and the film industry, the new
Hollywood, new technologies, sex and
sensation, the black presence in American
cinema, exploitation and the mainstream
Week 9 Drama and nightmares in the Hollywood
blockbust er, Avant -garde film – the second
wave
Week 10 Animation in the post -industrial era, modern
film music
Week 11 Art cinema
24

Page 26

25
Week 12 New directions in French cinema
Week 13 Italian auteurs and after
Week 14 Spain after Franco, British cinema – the s earch
for identity
Week 15 The new German cinema, the DEFA story,
changing states in East Germany, Russia after
the thaw
Total
Hours 60 Hours



Class methodology

This is a six credit course. It will involve teaching -learning for four hours a week for a period of 15
weeks. Of the total 60 teaching- learning hours, 40 will comprise the central teaching component
while 20 hours will comprise the self -study component. The self -study component will consist of
academic tasks outside the classroom that wi ll be assigned by the teacher . The 40 hour teaching
component will include two tests conducted in the classroom. These tests may be written, oral, in the form of presentations etc. Altogether these tests will be for 25 marks.
The self -study component of 2 0 hours will include writing of critical essays, research projects, and
production of media content. These will be evaluated for 15 marks. The self -study component
assigned in this manner will be related to or an extension of but not in lieu of the prescr ibed
syllabus.


25

Page 27

26
Course II

Contemporary World Cinema

The course covers cinema across the world. It looks at the present state of the cinemas in the world,
the effects of modernization, globalization, the emerging new concepts and new challenges.

Week 1 Cinema in the Soviet Republic Oxford History of World Cinema, ed
Geoffrey Nowell -Smith, OUP 1996
Cinemas of the World, James
Chapman, Reaktion Books, 2003
Week 2 Turkish cinema
Week 3 The Arab World
Week 4 The Cinemas of Sub -Saharan Africa
Week 5 Iranian Cinema
Week 6 India – finding the nation
Week 7 Indonesian cinema
Week 8 China after the revolution
Week 9 Popular cinema in Hong Kong
Week 10 Taiwanese new cinema
Week 11 The modernization of Japanese film
Week 12 New Australian cin ema
Week 13 New Zealand cinema
Week 14 Canadian cinema
Week 15 New concepts and resurgence of
cinema
Total
Hours 60 Hours



Class methodology

This is a six credit course. It will involve teaching -learning for four hours a week for a period of 15
weeks. Of the total 60 teaching- learning hours, 40 will comprise the central teaching component
while 20 hours will comprise the self -study component. The self -study component will consist of
academic tasks outside the classroom that will be assigned b y the teacher . The 40 hour teaching
component will include two tests conducted in the classroom. These tests may be written, oral, in the form of presentations etc. Altogether these tests will be for 25 marks.
The self -study component of 20 hours will inc lude writing of critical essays, research projects, and
production of media content. These will be evaluated for 15 marks. The self -study component
assigned in this manner will be related to or an extension of but not in lieu of the prescribed
syllabus.


26

Page 28

27
Course III
Introduction to Media Research (Core Course)
This is an introduction to media effects research. The learner will be introduced to specific cases,
research on media effects, findings, and methods. There will be an emphasis on the use of researc h
in media work. This course lays the ground work and is a prerequisite for an advanced course in
Semester III. The course will encourage learners to write their own research papers, review research
literature and even conduct research in the field of comm unication and media.
The performance of the learner in term work/internal assessment during the teaching- learning of
the course will be considered during the evaluation of the research dissertation in Semester IV.
The course shall comprise of the follo wing units :
Week 1 Scientific approach to the study of
media effects, ways of knowing , the
nature of science, what is theory Media Effects Research: A Basic
Overview, Glenn G. Sparks, Cengage
Learning, 2014

Mass Media Research: An
Introduction, Roger D. Wimmer,
Joseph R. Dominick, Cengage
Learning, 2010

The Handbook of Global Media
Research, edited by Ingrid Volkmer,
Wiley -Blackwell, 2012 Week 2 Brief history of media effects
research, types of media effects ,
analysing media content, search for
causal relationships
Week 3 Propaganda and publicity with
reference to the World Wars , effects
of media violence, sexual content in
the media, media that stir emotions
Week 4 Effects of media stereotypes,
influence of Marshall McLuhan ,
persuasive effects of m edia
Week 5 Effects of news and political content ,
impact of new media technologies
Week 6 Nature, scope and limitations of
statistics, parametric and non -
parametric tests, descriptive and
inferential statistics.
Week 7 Mean, median, mode, variance,
standard deviation, covariance,
correlation and regression,
Week 8 Steps for hypothesis testing, null
hypothesis, alternate hypothesis,
kinds of variables.
Week 9 Type I error and Type II error,
Spearman’s rank correlation
coefficient, chi -square test , Kendall
Rank correlation, ANOVA
Week 10 Techniques of public relations,
special interests groups, political
communication . Ethics of research,
research skills and techniques for
journalists
27

Page 29

28
Week 11 Graphs and diagrams - How to read
data .
Week 12 Com munication and Media research
in India
Week 13 Critiquing any one theory of
communication/media
Week 14 Critiquing any one theory of
communication/media
Week 15 Case Studies
Total
Hours 60 Hours


Class methodology

This is a six credit course. It will involve teaching -learning for four hours a week for a period of 15
weeks. Of the total 60 teaching- learning hours, 40 will comprise the central teaching component
while 20 hours will comprise the self -study component. The self -study component will c onsist of
academic tasks outside the classroom that will be assigned by the teacher . The 40 hour teaching
component will include two tests conducted in the classroom. These tests may be written, oral or
presentation. Altogether these tests will be for 25 m arks. The course will lays special emphasis on
studying cases.
The self -study component of 20 hours will include application of research methods and producing
case studies under the supervision of the teacher. These will be evaluated for 15 marks. The self -
study component assigned in this manner will be related to or an extension of but not in lieu of the
prescribed syllabus.


28

Page 30

29
Course IV

Indian Cinema

The course begins with a historical analysis of cinema through the years before Independence and
into th e years after Independence. It takes a look at the cinemas from the different regions of India.

Week 1 Historical analysis from cultural
backwardness to the age of imitation Routledge Handbook of Indian
Cinemas, ed K Moti Gokulsing and
Wimal Dissanayake, Routledge, 2013
Indian Media Business, Vanita Kohli -
Khandekar, Response, 2006
Narratives of Indian Cinema, Manju
Jain, Primus Books, 2009
Hindi Film Song: Music Beyond
Boundaries, Ashok Ranade, Promilla &
Co Publishers, 2006 Week 2 The Indian new wave
Week 3 Bengali cinema, Assamese cinema,
Odia cinema
Week 4 Marathi, Gujarati cinema
Week 5 Malayalam, Kannada cinema
Week 6 Tamil, Telugu cinema
Week 7 Bhojpuri cinema, Punjabi cinema
Week 8 Representing female sexuality in Hindi
cinema
Week 9 Queer representation in Bollywood
Week 10 Diasporic cinema
Week 11 Patriotism, Indian nation in Indian
cinema
Week 12 Digitisation and technology in Hindi
film songs, music in Indian cinema
Week 13 Scriptwriting, science fiction, film
censorship, ad vertising and marketing
Week 14 Film distribution, corporatisation
Week 15 Cinema halls and audiences, cinema as
a social space
Total
Hours 60 Hours

Class methodology

This is a six credit course. It will involve teaching -learning for four hours a week for a period of 15
weeks. Of the total 60 teaching- learning hours, 40 will comprise the central teaching component
while 20 hours will comprise the self -study component. The self -study component will consist of
academic tasks outside the classroom that will be assigned by the teacher . The 40 hour teaching
component will include two tests conducted in the classroom. These tests may be written, oral, in
the form of presentations etc. Altogether these tests will be for 25 marks.
The self -study component of 20 hours will include writing of critical essays, research projects, and
production of media content. These will be evaluated for 15 marks. The self -study component
assigned in this manner will be related to or an extension of but not in lieu of the prescribed
syllabus.
29

Page 31

30
Semester –III

An elective course will be offered only if there are a minimum of ten students opting for it.

Course
Code Name of Course
Elective Courses Term work
Teaching and
Extension Credits
Public Relations in the Private and
Public Sector 5960 6
Media Management 60 6
Media Advocacy 60 6
Conflict Communication 60 6
Culture studies and Media 60 6
Political Communication 60 6
Video Games and Media 60 6
Sports Journalism 60 6
Concepts Of Storyboarding 60 6
Audio -Visual Production and Post -
Production 60 6
Documentary film making 60 6
Multimedia Production 60 6
Storytelling for children 60 6
Interpersonal communication 60 6
Family Communication 60 6
Religion, culture and communication 60 6
Digital Media Marketing 60 6
Basic Course for Indian Sign Language
Communication 60 6
Media and Disability Communication 60 6
Intercultural Communication 60 6
30

Page 32

31
Public Relations in the Private and Public Sector (Elective Course)

This course cover s the following areas - History and evolution of the public and private sector in
India, Government Public Relations, Corporate communication - defining corporate communication,
defining internal communication, understanding the process and evaluation of in ternal
communication, defining external communication, understanding the process and evaluation of
external communication, corporate social responsibility, crisis communication, international public relations, agency public relations - account management, c lient servicing, setting up an agency,
evaluating PR, Indian culture at the workplace.
The course demands a basic understanding of how news media works, the principles and theory of
Public Relations and practice.
The course shall comprise of the following units :

Week 1 History and evolution of the public
and private sector in India Public Relations in India: New Tasks
and Responsibilities, J. V. Vilanilam,
Sage, 2011

Theorizing Crisis Communication,
Timothy L. Sellnow, Matthew W.
Seeger, Wiley -Blackwell, 2013

Evaluating Public Relations: A Best
Practice Guide to Public Relations,
Tom Watson, Paul Noble, Kogan
Page, 2007

Gower Handbook of Internal
Communication, edited by Marc
Wright, Gower Publishing, 2009

The Oxford Handbook of Corporate
Social Responsibility, Andrew Crane,
OUP, 2008

Indian Culture and Work
Organisations in Transition, ed ited
by Ashish Malik, Vijay Pereira,
Routledge, 2016 Week 2 Public Relations of the Government
of India, PRB, Introduction to the
Information and Broadcasting
Mini stry
Week 3 Corporate communication - defining
corporate communication
Week 4 Defining internal communication,
understanding the process and
evaluation of internal
communication
Week 5 Defining external communication,
understanding the process and
evaluation of external
communication
Week 6 Creating value with Public Relations,
Corporate social responsibility
Week 7 Crisis communication
Week 8 Agency public relations - account
management, client servicing
Week 9 Setting up a PR agency, role of
finance in PR
Week 10 Interpersonal communication
Week 11 Introduction to Indian organizations
and their cultures
Week 12 Getting on TV, getting into print
media
Week 13 Use of Digital media for PR
Week 14 Conducting a Press Conference
Week 15 Evaluating a PR exercise
Total
hours 60 hours



31

Page 33

32
Class methodology

This is a six credit course. It will involve teaching -learning for four hours a week for a period of 15
weeks. Of the total 60 teaching- learning hours, 40 will comprise the central tea ching component
while 20 hours will comprise the self -study component. The self -study component will consist of
academic tasks outside the classroom that will be assigned by the teacher. The 40 hour teaching
component will include preparing a PR plan for a specific client and presenting it. The assignment
will be for 25 marks.
The self -study component of 20 hours will include conducting a PR exercise such as a press
conference. This will be evaluated for 15 marks. The self -study component assigned in this manner
will be related to or an extension of but not in lieu of the prescribed syllabus.



32

Page 34

33
Media Management (Elective Course)

Mechanics of Media buying and selling: Role and structures, Media Basics, Media Strategy, Target
Groups definition, Market Prior itization, Media Weights, Media Mix decisions, Scheduling, Building a
Plan, Evaluating Media Buys, The buying process, Plan Implementation, Budget Setting, Solutions
Approach, Media Economics: The Economic theory applied to analysis of mass media industries,
structure and performance of mass media. Reading industry reports like those by FICCI or McKinsey.

The course shall comprise of the following units :

Week 1 Mass society, mass culture and mass
media and the ‘fifth estate’ The Indian Media Business, Vanita
Kohli-Khandekar, Response, 2010

India's Newspaper Revolution:
Capitalism, Politics and the Indian-
language Press, Robin Jeffrey, Hurst
and Company, 2000

Indian Media in a Globalised World,
Maya Ranganathan, Usha M
Rodrigues, Sage, 2010

Handbook of Media Management
and Economics, Alan B. Albarran,
Sylvia M. Chan-Olmsted, Michael O.
Wirth, Lawrence Erlbaum Associates,
2006

The New Media Monopoly, Ben H.
Bagdikian, Beacon Press, 2004

Media Management in the Age of
Giants: Business Dynamics of
Jour nalism, Dennis F. Herrick,
University of New Mexico Press,
2012 Week 2 The Media Business and Commerce
with specific reference to the media
in India
Week 3 Mechanics of Media buying and
selling: Role and structures, Media
Basics
Week 4 Prioritisatio n, Segmentation and
Fragmentation of content and
audience
Week 5 Preparing a Media Strategy,
Defining the target audience, market
prioritisation
Week 6 Media Weights, Media Mix
decisions, Scheduling
Week 7 Building a Plan, Evaluating Media
Buys
Week 8 The buying process, Plan
Implementation
Week 9 Budget Setting, Solutions Approach
Week 10 An introduction to media economics
Week 11 The print media in India
Week 12 The electronic media in India
Week 13 The business of cinema in India
Wee k 14 The business of theatre in India
Week 15 The digital media
Total
hours 60 Hours



Class methodology

This is a six credit course. It will involve teaching -learning for four hours a week for a period of 15
weeks. Of the total 60 teaching- learning hours, 40 will comprise the central teaching component
while 20 hours will comprise the self -study component. The self -study component will consist of
academic tasks outside the classroom that will be assigned by the teacher. The 40 hour teaching
33

Page 35

34
component will include preparing a media plan for a specific client and presenting it. The assignment
will be for 25 marks.
The self -study component of 20 hours will include conducting a media survey for a client. This will be
evaluated for 15 marks. The self -study component assigned in this manner will be related to or an
extension of but not in lieu of the prescribed syllabus.


34

Page 36

35
Media Advocacy (Elective Course)

Defining Public Interest, Definition of Public Opinion, Formation and change of Public Opinion,
Introduction to Propaganda, Introduction to Social marketing, Public Opinion and Democracy, Public
Opinion and thinkers - Aristotle, Plato, Michel de Montaigne, Ferdinand Tönnies, Jeremy Bentham,
Adam Smith, Jürgen Habermas, Herbert Blumer, Jean Jacques Rousseau, James Bryce, A. Lawrence
Lowell, Walter Lippmann, Lance Bennett. Public Opinion models -The Random Diffusion model of Mass Public Opinion, The Receive -Accept-sample model of public opinion , Models of public opinion
influence on leaders, Five Models of Representations . Public Opinion and Political Communication -
Goals of strategic political communication, Elite Influence on Public Opinion, Interest Groups and
Democratic Representation, The Political Media. The Public Opinion Process, Public Opinion and
Social Control, Public Opinion and the Middle class, Media and Public Opinion -Influence of Media on
Public opinion, Opinion Polls, Media -led campaigns in the World, Media -led campaigns in India.


The course shall comprise of the following units :


Week 1 Democracy, the informed citizen and
the media Communication for Development in
the Third World, Srinivas R Melkote,
H Leslie Steeves, Sage 2001

An Introduction to Political
Communication, Brian McNair,
Routledge, 1995

Public Communication Campaigns,
Rona ld E. Rice, Charles K. Atkin,
Sage, 2001

Constructing Public Opinion, Justin
Lewis, Columbia University Press,
2011
News: The Politics of Illusion, W
Lance Bennett, Longman, 2012
Sociology of News, Michael
Schudson, W W Norton, 2011
Cultural Meanings of News: A Text -
Reader, Daniel A. Berkowitz, Sage,
2011

News Narratives and News Framing:
Constructing Political Reality
By Karen S. Johnson -Cartee,
Rowman and Littlefield, 2005
The Handbook of Development Week 2 Public interest, public opinion and
the media
Week 3 Political communication
Week 4 Manufacturing consent, the
sociology of news
Week 5 News: the politics of illusion
Week 6 Public Relat ions, Publicity and
Propaganda and development
Week 7 Media advocacy and public health –
case studies
Week 8 Media advocacy and gender – case
studies
Week 9 Media advocacy and disability – case
studies
Week 10 Media advocacy and child rights
Week 11 Media advocacy, race and caste –
case studies
Week 12 Media advocacy and minorities –
case studies
Week 13 Media advocacy and citizens’ rights –
case studies
Week 14 Planning a media advocacy
campaign
Week 15 Executing a media advocacy
campaign
Total
hours 60 hours
35

Page 37

36
Communication and Social Change,
Karin Gwinn Wilkins , Thomas Tufte,
Rafael Obregon, Wiley Blackwell,
2014


Class methodology
This is a six credit course. It will involve teaching -learning for four hours a week for a period of 15
weeks. Of the total 60 teaching- learning hours, 40 will comprise the central teaching component
while 20 hours will comprise the self -study component. The self -study component will consist of
academic tasks outside the classroom that will be assigned by the teacher. The 40 hour teaching
component will include two written tests. The assignment will be for 25 marks.
The self -study component of 20 hours will include conducting seminars on media advocacy. These
will be evaluated for 15 marks. The self -study component assigned in this manner will be related to
or an extension of but not in lieu of the prescribed sy llabus.


36

Page 38

37
Conflict Communication (Elective Course)

The course shall provide the learner with an opportunity to understand the conflict from its
theoretical as well as practical perspectives and the significance of communication in the situation of
confl ict. It will encourage the learner to engage with issues of conflict, debate upon its social,
economical, political and cultural implications. Understanding the role of media in the situations of
conflict, both from theoretical and practical perspectives a nd the manner in which various political
and social organizations communicate their respective beliefs, ideologies, agendas to the crowds or
the tools they use to mobilize crowds in favor or against the state would be on focus. It will also help
the learner to understand the challenges that the state has to face while communicating with the
people living in conflict zones. Moreover there will be a special emphasis on understanding the
conflict in terms of its political and economical aspects. The learners will also get an opportunity to
study conflict and communications from a conflict -hit victim’s point of view to arrive at an
understanding where he/she would be able to learn the best ways to communicate with people in
such situations. What role does media play and what are the challenges that media (as a mediator or
as somebody’s mouth piece) face in the situations of conflict, would also be on special priority.

The course shall comprise of the following units :

Week 1 What is a conflict? Types of
confl icts. Non -political and political. Classical Theories: Miller and Steinberg
Karl Marx & Friedrich Engels The Communist
Manifesto 1848 Robert A. Baron, Michael
Nicholson
Karl Marx A Contribution to the Critique of Political
Economy 1859, De Bono, 1985. Po sitive Negative
effects Filley, 1975. Ludwig Gumplowicz Grundriss
der Soziologie (Outlines of Sociology , 1884) (1838–
1909) , laissez -faire philosophy) Herbert Spencer .
Ward's Dynamic Sociology (1883)
Eidelson, Roy, J; Eidelson, Judy I (2003).
"Dangerous id eas: Five beliefs that propel groups
toward conflict". American Psychologist. Identity,
Region, Caste etc Inter -State disputes on water,
location of central projects, Religion or region
based polarization. Jaat Andholan, Maratha
Andholan, Gujjar community crisis, North East
crisis and Kashmir crisis etc.
Youth and conflict (World youth report 2003)
Durkheim (1858– 1917) Mikhail Bakunin, Forsyth,
2006
Nils B Weidmann (Communication technology and
political conflict)
Availability of information on social media fosters
mobilization of people, and gives existing forces
better means for coordination -- Arab Spring 2011
(Pierskalla & Hollenbach, 2013 , Poster Boy
Burhans killing in Kashmir 2016
Dictator parties implement censors on media
Friedrich & Brzezinski, 196 5) Media censors in JnK
during 2008, 2010, 2016 uprisings.
Intelligence gathering --The case of China’s Great Week 2 Conflict and politics. Class and
identity conflict. Understanding
Civil resistance, Youth and Conflict
Week 3 Motivations for people involved in
conflict and its propagation. Beliefs
that propel groups toward conflict.
Role of emotion in inter -group
relations and conflicts.
Week 4 Significance of modern
communication tools in terms of
conflict.
Week 5 Significance of Information
Communication Technology (ICT) in
terms of conflict. E ffects on
political conflict (Collective Action,
Censorships, Intelligence, Audience
Effect)
Week 6 How does ICT benefit the state in
situations of political conflict?


Week 7 Major approaches to study the
effect of communication
technology on politic al conflict.
Role of traditional communication
tools on conflict
Effects of modern communication
technology on conflict
Studying the conflict in terms of
both, old and new communication
37

Page 39

38
technology perspectives. Firewall (MacKinnon, 2011 ), Intelligence gathering
by cell phones Shapiro & Weidmann
(2015)
Conflicting parties need to be aware of the
repercussi ons certain actions can have elsewhere.
Robinson, 1999)
State can trace rebel activities and members of
opposition trough ICT( Zeitzoff, 2011)
Traditional approach (Crabtree, Darmofal & Kern
(2015), Weidmann (2015), Cairncross,
2001, Warren (2015
Modern ap proach Shapiro & Siegel (2015) , Bailard
(2015), Rød &Weidmann (2015), Morozov, 2011,
Gohdes (2015).
Comparative approach: Zeitzoff, Kelly & Lotan
(2015), Baum & Zhukov (2015)
Conflict management models: Blake and Mouton
(1964), Thomas (1976) and Pruitt (1983), Khun and
Poole's model, DeChurch and Marks's meta -
taxonomy, Rahim's meta -model. Theory of conflict
management Kirchoff and Adams, 1982 , Response
styles: Turner and Weed (1983). Conflict
resolution: De Bono, 1985. Etc. Political conflict in
practice. C easefire, peacekeeping, Strategic
Foresight Group, global peace system. Role of
NGO’s. Conflict Resolution as a Political System
John Media and political conflict Gadi Wolfsfield
Transforming Conflict: Communication and
Ethnopolitical Conflict ( Donald G. Ellis) W. Burton.
Political Conflict Management Revaz Jorbenadze
2001.Role of mediation in conflict resolution (
Joanne Law), MEDIATION - The Preferred
Alternative for Conflict Resolution George Amoh,
Accra, Ghana.. The healing function in political
confli ct resolution ( Joseph V. Montville)
Effective communication skills for conflict
resolution Naomi Brower, Jana Darrington 2012/
CHRISTINE SWITZER. Role of Communication in
conflict -Management study guide MSG
Why dialogue matters for conflict prevention and
peacebuilding Democratic Republic of
Congo/Roger LeMoyne.


Week 8 What is conflict management in
terms of non -political conflicts?
Week 9 Conflict management in terms of
political conflicts
Week 10 Significance of mediation in non
political conflicts and
communicating with the victims of
political conflict.
Week 11 Signification of communication and
the role of media in political
conflicts.
Week 12 Important components of conflict
management (Both non -political
and political conflicts)
Week 13 Role of effective communication in
resolving non -political conflicts
Week 14 Role of effective commun ication in
resolving political conflicts.
Week 15 Importance of dialogue and
creative peacebuilding in political
conflicts.
Total
Hours 60 hours

Class methodology

This is a six credit course. It will involve teaching -learning for four hours a week for a period of 15
weeks. Of the total 60 teaching -learning hours, 40 will comprise the central teaching component
while 20 hours will comprise the self -study component. The self -study component will consist of
38

Page 40

39
academic tasks outside the classroom that w ill be assigned by the teacher. The 40 hour teaching
component will include two tests conducted in the classroom. These tests may be written, oral or
presentation or case study based. Altogether these tests will be for 25 marks.
The self -study component of 20 hours will include conducting seminars, writing a research project, a
review of literature, conducting surveys or interviews. These will be evaluated for 15 marks. The self -
study component assigned in this manner will be related to or an extension of b ut not in lieu of the
prescribed syllabus.


39

Page 41

40
Political Communication (Elective Course)

This course explores different aspects of political communication. It will explore the role of media,
the public, the State with specific reference to the Indian sce nario.

The course shall comprise of the following units :


Week
1 Introduction to Political Communications.
Era of the partisan press and yellow journalism
Contemporary politics and political
communication
Parallels helping us to understand politics in the future?

Davis, Richard. 2001. The Press and
American Politics, 3rd Edition. New Jersey:
Prentice Hall. Chs. 2 -3, pp. 25 -86.

Prior, Markus. 2003. “Any Good News in
Soft News? The Impact of Soft News
Preference on Political Knowledge.”
Political Communication 20(April/June):
149-171. - Baum, Matthew A.
“Soft News and Political Knowledge: Evidence of Absence or Absence of Evidence?” 2003. Political Communication
20 (April/June): 173-190.
Norris, Pippa. 2000. A Virtuous Circle:
Political Communications in
Postindustrialist Societies. Cambridge, UK:
Cambridge University Press.

Mutz, Diana C. 2006. Hearing the Other
Side: Deliberative versus Participatory
Democracy. Cambridge: Cambridge
University Press.
Varshney, Ashutosh. 2001. “Ethnic Conflict
and Ci vil Society: India and Beyond.” World
Politics 53(3): 362-398.
Davis, Richard. 2001. The Press and
American Politics, 3rd Edition. New Jersey:
Prentice Hall. Chs. 12 -13, pp. 202-252. -
Hallin, Daniel C. 1991.
“Whose Campaign is it, Anyway?”
Columbia Jour nalism Review
(January/February). - Patterson, Thomas.
1996.
“Bad News, Period.” PS: Political Science and Politics 29 (March): 17 -20.


Huckfeldt, Robert and John Sprague. 1995. Citizens, Politics, and Social
Communication: Information and Influence Week
2 Political communication paradigm
Is news a “public good” or a commodity,
whose content is driven by market
considerations? Can it be both?
How should news be treated by society? Can
public be induced to consume more, and
more serious, political news?

Week
3 COMMUNICATION AND CIVIC ENGAGEMENT

Week
4 INTERGROUP COMMUNICATION AND ITS
EFFECTS
What is intergroup communication in political
communication?
What is the effect of intergroup
communicatio ns?

Week
5 Political Communication Theory
What is Political Communication Theory?

40

Page 42

41


Week
6 How the Media Cover Politics
How should politics and elections be
covered?
How well do the media measure up to this
standard?
What would you anticipate wou ld be the
practical beneficial effect political coverage
along the lines you suggest?
in an Election Campaign. Cambridge:
Cambridge University Press.
Lazarsfeld, Paul F., Bernard Berelson and Hazel Gaudet. 1944. The People’s Choice:
How the Voter Makes up his Mind in a
Presidential Campaign. 2nd ed. New York:
Columbia University Press.

Iyenga r, Shanto and Donald R. Kinder. 1987.
News That Matters: Television and
American Public Opinion. Chicago:
University of Chicago.
Krosnick, Jon A. and Donald R. Kinder.
1990. “Altering the Foundations of Support
for the President Through Priming.” APSR 84: 497-513

Gamson, William A. 1992. Talking Politics.
New York: Cambridge. Lakoff, George.
2002. Moral Politics, 2nd ed. Chicago:
University of Chicago Press. Chaps 1 -2, 7 -9.
Groeling, Tim and Samuel Kernell. 1998. “Is Network News Coverage of the President
Biased?” Journal of Politics 60 (November): 1064-1086.
Baum, Matthew A. and Phil Gussin. 2008.
“In the Eye of the Beholder: How
Information Shortcuts Shape Individual
Perceptions of Bias in the Media.” Quarterly Journal of Political Science 3:1: 1 -31.
Just, Marion R., Ann N. Crigler, Dean E.
Alger, Timothy E. Cook, Montague Kern and Darrell M. West. 1996. Crosstalk: Citizens,
Candidates, and the Media in a Presidential
Campaign. Chicago: University of Chicago
Press.
McGraw, Kathleen M. 2002. “Manipulating
Public Opinion.” In Norrander, Barbara and Clyde Wilcox, editors, Understanding Public
Opinion. Washington D.C.: Congressional
Quarterly Press, pp. 265-280.
Mermin, Jonathan. 1999. Debating War
and Peace. Princeton: Princeton University
Press. Chapter 6, pp. 120 -142
Sharkey, Jacqueline. 1993. "When Pictures
Drive Foreign Policy," American Journalism Week
7
THE TRANSMISSION OF POLITICAL
INFORMATION WITHIN SOCIAL NETWORKS
The transmission of political information.
The transmission of political information in socia l media.







Week 8

THE EFFECT OF MASS MEDIA ON POLITICAL
ATTITUDES
What is the effect of mass media on political
attitudes?




Week
9 Constitutional Framing





Week
10 Political process and Governance
• Political Process in India
• Electoral Process in India
• India's Foreign Policy
• Public Policy & Good Governance
• Management Approach towards
Political Issues



41

Page 43

42

Week
11 Media Bias
Is media biased? Is this “good” or “bad” for
politics and democracy?
What are the implications for political
disco urse of citizen perceptions of bias in the
media?
Review 15, No. 10 (December).
Mutz, D. C., & Martin, P. S. (2001).
Facilitating communication across lines of political difference: The role of mass media.
American Political Science Review, 95, 97 –
114.



Week
12
Campaign Advertising & Political Participation
Role of political communication in political
campaigning and advertising.
Political participations in media campaigns


Week
13 Gauging Public Opinion
How can we improve the use of public opinion polls in the news media in order to
(a) Help political leaders better understand
what the public thinks and wants
(b) Help the public
Understanding the polls and public attitudes

Week
14 Public Opin ion and Public Policy
Influence of public opinion on public policy

Week
15 Polarization and contentious politics
What is Political Polarization?
What are the causes of Political Polarization?
Case study of Political Polarization

Total
Hours 60 hours

Class methodology

This is a six credit course. It will involve teaching -learning for four hours a week for a period of 15
weeks. Of the total 60 teaching -learning hours, 40 will comprise the central teaching component
while 20 hours will comprise the self -study component. The self -study component will consist of
academic tasks outside the classroom that will be assigned by the teacher. The 40 hour teaching
component will include two tests conducted in the classroom. These tests may be written, oral or
presentation or case study based. Altogether these tests will be for 25 marks.
42

Page 44

43
The self -study component of 20 hours will include conducting seminars, writing a research project, a
review of literature, conducting surveys or interviews. These will be evalua ted for 15 marks. The self-
study component assigned in this manner will be related to or an extension of but not in lieu of the
prescribed syllabus.
43

Page 45

44

Video Games and Media (Elective Course)
This course introduces the students to the fundamentals of unders tanding video games from not
just the perspectives of consoles or history but it tries to tackle some of the elements that are crucial
to understanding the very basic elements that form the game such as the characters and the
storylines which are as cruci al as the script of a movie. This subject also tries to understand the
violence, the rating system used as well as the marketing and business side of gaming along with the
rise of new age mediums used like mobile spaces being used by traditional platforms like Nintendo
to market their popular mascot ‘Mario’ in December 2016. Overall this subject covers the need to
understand video games not just in the context of entertainment but as a serious study to
understand the various cultures associated within.

The course shall comprise of the following units :

Week 1 Introduction to video games What is video game culture? Cultural studies and
game studies - Adrienne Shaw (2010)

Glued to games: How video games draw us in
and leave us spellbound - Scott Rigby and Ri chard
Ryan (2011)

Gaming history: Computer and video games as
historical scholarship- Dawn Spring (2015)

Home video games platform: Robin S Lee (March
2011)

What defines video game genre? Thinking about genre study after the great divide- David A
Clearw ater (Loading… Vol. 5, issue 8)

Exploring the boundaries of the narrative. Video
games in the English classroom - Jonathan
Ostenson (July 2013)
Beyond programming: The power of making
games - Lisa Castenda, Manrita Siddhu (2015)

Video game characters - Felix Schroter and Jan -
Nol Tham (2013)
Video games and Citizenship: Jeroen Bourgonjon and Ronald Soetaert
How video games are reaching out to reluctant
readers - Kristie Jolley (2013)

Video games in education: Why should they be
used and how are they bei ng used - Leonard
Annelta (2008)
Week 2 Who plays games?
Week 3 History of video games: from the
console to the cloud
Week 4 Genres i n video games
Week 5 The narrative used in video games
Week 6 The art of game design
Week 7 Characters in video games
Week 8 Video games and ‘citizenship’
Week 9 Literacy and video games
Week 10 Video games and violence
Week 11 Understanding virtual reality in
video games
Week 12 Gender representation and video
games
Week 13 Advertising video games
Week 14 New media and gaming
Week 15 The business of gaming
Total
Hours 60 hours
44

Page 46

45
Video games as learning environment for
students with learning disabilities - Elizabeth
Simpson (2009)

Video games and violence; Public policy
implications - Joel e Collier, Pearson Liddel Jr. and
Gloria J Liddel (2008)

The culture study: effect of online violent video games on the levels of aggression- J. Hollingdale
(2014)
The potential societal impact of virtual reality-
Mark Ekolto Riveria

Gender and racial stereotypes in popular video
games - Yi Mou, Wei Peng (2009)

Women and video games: Pigeonholing the past -
Allison Perry (2012)
Advertising video games: Kelly Anders. Journal of
public policy and marketing. (Volume 18 no. 2)

Effectiveness of social media as a tool for
communication and it's potential for tech
enab led connections: A micro level study - Trisha
Dowerah Baruah (May 2012)

The relationship between addictive use of social
media and video games and symptoms of
psychiatric disorders: A large scale cross sectional
study - Schou Andreassen C (2016)
Value crea tion in video game industry: Industry
economics, consumer benefits and research opportunities - Andre Marchand and Thorsten
Henning Thurau (July 2013)


Class methodology

This is a six credit course. I t will involve teaching -learning for four hours a week for a period of 15
weeks. Of the total 60 teaching -learning hours, 40 will comprise the central teaching component
while 20 hours will comprise the self -study component. The self -study component will c onsist of
academic tasks outside the classroom that will be assigned by the teacher. The 40 hour teaching
component will include two tests conducted in the classroom. These tests may be written, oral or
presentation. Altogether these tests will be for 25 m arks.
The self -study component of 20 hours will include conducting seminars, writing a research project, a
review of literature, conducting surveys or interviews. These will be evaluated for 15 marks. The
45

Page 47

46
self-study component assigned in this manner will b e related to or an extension of but not in lieu of
the prescribed syllabus.










46

Page 48

47
Sports Journalism (Elective Course)
The program in sports journalism is planned to improve the writing and reporting skills and
knowledge in sports journalism. The goal of the program is to go beyond reporting of competition
and column writing. It will include ethics and the impact of sports on society. Likewise, it will strive
to assist participants in making significant improvement in communicating about spor ts through
word and image.
The course shall comprise of the following units :

Week 1
Introduction to course: What is sports
journalism [historical perspective]? And what is sports
news? Sports Journalism Kevin D.
Robbins
William Zinsser’s “On Writing Well,”


Week 2
What qualifies as sports? How is sports
journalism different from other journalism? Sports Journalism Kevin D.
Robbins

Week 3
Sports as news
Sports as entertainment
Reporting sports in context and perspective Sports Journalism Kevin D.
Robbins

Week 4
Sports journalism in print media
Sports journalism in TV
Sports journalism in radio
Online sports journalism Sports Journalism Kevin D.
Robbins

Week 5
Sports journalism as craft
Searching for ideas
Planning the interview and reporting
process
Interviewing Skills
Asking the right questions Sports Journalism - An
Introduction to Reporting and
Writing

Week 6 Modes of Sports Writing
Hard News
Soft News Rowe, David
Modes of Sports Writing
Week 7
Feature Stories
Leads
Nut Graph
Story Stru cture
Columns Sports Journalism - An
Introduction to Reporting and Writing

Week 8
AP Style
Headlines
Captions Sports Journalism - An
Introduction to Reporting and Writing

Week 9
Women, gender equality and sport
Inequalities and discrimination: constr aining
women in sport
Policy/normative frameworks on women,
gender equality and sport
http://www.un.org/womenwa
tch/daw/public/Women%20a
nd%20Sport.pdf

Week 10
Sports News Valu es
Sports journalism ethics Sports Journalism - An
Introduction to Reporting and
47

Page 49

48
Olympics Values
Libel and other Legalities Writing
Olympic values and sports
journalism ethics The
international press coverage
of the 2012 Olympics Xavier
Ramon
Sports Journa lism - An
Introduction to Reporting and
Writing
Sports Journalism: A Practical
Introduction
By Phil Andrews

Week 11
Sports Photography
Role of Sports Photographer Sports Journalism: A Practical
Introduction
By Phil Andrews
Week 12

Sports Journalism S ources and Tool Kit
Journalistic Copyright Sports Journalism: A Practical
Introduction
By Phil Andrews
Week 13 The Sports Desk
The Sports editor’s desk
Forward Planning
Prospects
Processing Copy Sports Journalism: A Practical
Introduction
By Phil Andrews
Week 14

Broadcast Media
Demands of Broadcast Journalism
Language of broadcasters
Radio and Television Sports Department
Story Structure
Writing and performing scripts
Broadcast interview
Commentary Sports Journalism: A Practical
Introduction
By Phil An drews
Week 15
Tackling the Digital Future Of
Sports Journalism
Newspapers to New Media
Broadcast to Broadband
Social Networking: Its Place in Sports
Journalism http://www.arts.canterbury.a
c.nz/journalism/documents/robert_bell_report_april11.pdf

Class methodology

This is a six credit course. It will involve teaching -learning for four hours a week for a period of 15
weeks. Of the total 60 teaching- learning hours, 40 will comprise the central teaching component
while 20 hours will comprise the self -study component. The self -study component will consist of
academic tasks outside the classroom that will be assigned by the teacher. The 40 hour teaching
component will include two tests conducted in the classroom. These tests may be written, oral or
presenta tion. Altogether these tests will be for 20 marks. The self -study component of 20 hours will
include preparing a 30 min Sports News for television, a print news article and a 15 min Radio
48

Page 50

49
Program . These will be evaluated for 20 marks. The self -study compon ent assigned in this manner
will be related to or an extension of but not in lieu of the prescribed syllabus.









49

Page 51

50
Concepts Of Storyboarding (Elective Course)

The course shall provide the learner storyboarding as a strong pre-production tool in film making. It
will provide learner an comprehensive understanding of storyboarding concepts, its benefits and
application in film making. The course specifically explores the storyboarding practices in film and
animation. Learner will have complete idea how storyboarding can be powerful tool in pre-
production stage along with its uses throughout the production stage, and should be able to actively
practice it.

The course shall comprise of the following units :

Week 1 What is storyboarding? Introd uction, origin and overview.
Week 2 General drawing techniques. Introduction and basics. Using graded pencils.
Week 3 Drawings techniques according to the shooting style, framing, camera
movements.
Week 4 Drawing techniques practice.
Perspective dra wing. Space, depth, form.
Week 5 Implementing drawing techniques to storyboarding the sequences.
Week 6 Attempting realistic storyboards.
Week 7 Continuity. 180 degree rule, screen direction, cutaways cut ins.
Week 8 Storyboarding for animation and special effects.
Week 9 Storyboarding for advertisements.
Week 10 Storyboarding in India. Practices and scope. (maybe a surprise test)
Week 11 Imagine the story and telling it with storyboards.
Week 12 Storyboard presentation techniques.
Week 13 Digital storyboarding. Requirements.
Week 14 Surprise test. Idea, story, storyboard in one session.
Week 15 Revision, remarks, suggestions over the progress of this storyboard course.
Total
Hours 60 hours

Class methodology

This is a six cre dit course. It will involve teaching-learning for four hours a week for a period of 15
weeks. There will 4 consecutive lectures taken in a day in a week. 1 or 2 of them will comprise of
theory and rest will practical. There will class work each day and students will be marked according
to their daily classroom practicals.






Documentary Film Making (Elective Course)

Course Description:
This is a gateway course for all students majoring in Documentary Studies and those seeking an
understanding of it s myriad forms. It is also an excellent opportunity for all students to obtain a
general introduction to the theoretical and practical approaches to documentary work in
50

Page 52

51
radio/audio, video/film, hypermedia/multimedia, photography, and long -form nonfiction w riting.
The course will cover both the history and rudimentary skills involved in the production of each
documentary mode, placing a strong emphasis on linking the research methods of the social
sciences and the humanistic concerns of the arts. Documentary photography and cinematography
combine science and art, reality and deception. In this segment of the course students will first be
introduced to how photography has been used to observe and comment on various aspects of the
human and natural world.
How do we define documentary? Draw the lines between documentary, fiction, and
entertainment? In this class, we will examine these questions, thinking about the special
expectations we have for documentary film: to tell us the truth. We will trace the o rigins of these
expectations (in photography and ethnography) and the development of various techniques and
modes of film -making that have been defined as “documentary.” We will explore the social and
historical contexts and origins of these different mode s. You will learn to identify these different
modes and analyze how each uses images, words, and narrative to construct arguments about the
world. Throughout, we will be conscious of the way that documentaries deal with questions of what
is truth/the real and the ethical issues involved in filming real people
Objectives - The student will be able to

1. The techniques of script formation from a concept.
2. Understand the techniques of script writing.
4. Understand the basics of screen technique.
5. The necessity of editing.
6. The principles of editing.
7. Understand the documentary film making style.
8. Understand the types of documentary
9. Understand the deference between fiction and nonfiction.
10. Understand the anatomy of motion picture camera.
12. u nderstand the concept of the basic principles of motion picture photography
13. understand the concept and technique of cinematographic properties
14. Understand the basic principles video and audio recording
15. Understand the basic principle of light & sound.

Pre-Requisite :
1. Basic concept of Film Making.
2. Basic knowledge of computer operation
3. Basic knowledge of editing.
4. Basic artistic and aesthetic sense.
5. Basic knowledge of camera operation.
6. Interest in cinematography
7. Interest in mo tion picture photography.
8. Basic theoretical knowledge in Videography.
9. Knowledge of basic camera hardware & software is also necessary.
The course shall comprise of the following units :
WEEK TOPIC REFRENCE
BOOKS/JOURNALS/IMPORTANT
READING
51

Page 53

52
Week
1 Introduction / Defining Documentary
What is Documentary? 1. Grimshaw, “The Modernist
Moment” and “The Innocent Eye:
Flaherty, Malinowski, and the
Romantic Quest” In The
Ethnographer’s Eye: Ways of
Seeing in
Anthropology Cambridge, UK:
Cambridge University Press
(2001): 15-31, 44-55. (C)
2. Oksiloff, “The Body as Artifact”
in Picturing the Primitive: Visual
Culture, Ethnography, and Early
German Cinema , New York:
Palgrave (2001) (C)
3. Keil, “American Documentary
Finds its Voice” In Documenting
the Documentary Nicho ls, “What
Kind of Documentaries Are
There?,” pp. 99 -109. (ID)
4. Optional: Hogenkamp, “The
Radical Tradition in Documentary
Filmmaking, 1920 -1950” (DFB)
Nichols, “How can we
differentiate among
documentaries?" (chapter 6) (ID)
5. Nichols, "How can we describe... "
(chapter 7), pp. 172 -179
6. Hall, "Realism as a Style in
Cinema Verite: A Critical Analysis
of Primary " Cinema Journal 30(4):
24-50
7. Grant, “Ethnography in the First
Person.” In Documenting the
Documentary (ed Barry Keith
Grant and Jeanette Sloniowski)
Detroit, MI: Wayne State
University Press (1998): 238-253.
(C)
8. Anderson and Benson, "The Myth
of Informed Consent: The Case of
Titicut Follies," In Image Ethics:
The Moral Rights of Subjects in
Photographs, Film, and
Television (ed. Larry Gross, John
Stuart K atz, and Jay Ruby) New
York: Oxford UP (1988): 58-90.
(C)
9. Pryluck, “Ultimately, We Are All
Outsiders” from New Challenges
for Documentary (ed. Alan Week
2 Origins of Documentary:
Photography and Evidence Photography and
the real
Documentary Genres and History
• Film formats, types of films, genres,
• Introduction to documentary films
Wee k
3 Origins of Documentary:
Photography and Anthropology Photographic
Apparatus, Realism and Ethnology,
Representation, Indexicality,
• RESEARCH
• WRITING
• PREPRODUCTION
Week
4 Early Documentary
A Developing Form
Definitions, Ethics, and Voice
• Story, sc ript and its importance,
scripting
• Screenplay, shot break up
Week
5 Expository Documentary
Social Documentary, Authority and Truth
Claims
Analyzing Documentary Rhetoric
Visualizing Directing and interviewing
techniques
• Logistics, budgeting, finance, pitching
for funds, format for fund raising
• Talent, techies, camera person,
subjects - people who you document
• Location, travelling, permissions,
props

Week
6 Poetic Documentary
Beyond Argument: The Poetic Mode
Direct Cinema/Observational Cinema.

• Camer as, lights
52

Page 54

53
• Questionnaire, art of interviewing,
how to be one of them
Rosenthal) Manchester:
Manchester University Press
(2005)
10. Winston, “The Tradition of the
Victim in Grierson ian
Documentary” In Image Ethics:
The Moral Rights of Subjects in
Photographs, Film, and
Television (ed. Larry Gross, John
Stuart Katz, and Jay Ruby) New
York: Oxford UP (1988): 34-57.
11. Ruby “Speaking for, Speaking
about, Speaking with, or Speaking
alongs ide” In Picturing Culture:
12. Explorations of Film and
Anthropology Chicago: University
of Chicago Press (2000): 195-220.
13. Nichols, "How can we
describe...? (chapter 7), pp 179 -
194
14. Minh -ha, “The Quest for
Totalizing Meaning” In When the
Moon Waxes Red New York:
Routledge (1991): 29-52. (C)
15. Ruby, “The Image Mirrored:
Reflexivity in Documentary Film”
In New Challenges for
Documentary, first
16. Nichols, “The Fact of Fiction and
the Fiction of Objectivity”
In Representing
Reality Bloomington, IN: Indiana
Univers ity Press (1991): 165-200.
(C)
17. Williams, “Mirrors Without
Memories: Truth, History, and the
New Documentary” Film
Quarterl y 46 (3): 9-21
18. Arthur, “Jargons of Authenticity”
In Theorizing Documentary (ed.
Michael Renov) New York:
Routledge (1993): 108-134. (C )
19. Fischer, “Documentary Film and
the Discourse of
Hysterical/Historical Narrative.”
In Documenting the
Documentary (ed Barry Keith
Grant and Jeanette Sloniowski)
Detroit, MI: Wayne State
University Press (1998): 333-343. Week
7 Observational Cinema: Authenticity and Ethics
Observational Cinema and the Ideology of the
Apparatus
Ethical Issues in Observational Cinema

• Camera handling, importance of TCR,
Assistant directors job
• Lighting techniques
• Angles, light, mikes and sound
• Crowds, controlling the onlookers,
cables and batteries
• Shooting
• OVERVIEW/REVIEW OF BASIC FIELD
PRODUCTION TECHNIQUES
(Camera Sound Lighting)

Week
8 Ethical Challe nges
Ethical Issues in Documentary Film
Civilisation and the Documentary Episteme

• POST PRODUCTION
• System, software, Fire wire,
Connecting the cam, capturing,
capturing formats
Week
9 Epistemological Challenges: Reflexivity
The Question of Authority
The Debates over Reflexivity
• Managing large files, Editing
suites/software’s
Week
10 Reflexivity and Political Film/ REFLEXIVE
DOCUMENTARIES
Philosophical Challenges to Objectivity
Experiments in Objectivity: Re- Enactments
• Principles & basics of editing
software, Timelines and transitions
• Laying the sound tracks, Mixing
sound, Sound editing, sound formats
53

Page 55

54
• Special effects
(C)
20. Renov, “New Subjectivities:
Documentary and Representation
in the Post -Verite Age” In The
Subject of
Documentary Minneapolis, MN:
University of Minnesota Press
(2004): 171-181. (C)
21. Nichols, “How can we
describe...,”(chapter 7) pp 199 -
211 and “How Have
Documentaries Addressed Social
and Political Issues?” (ID)
22. Plantinga, “Gender, Power, and a
Cucumber: Satirizing Masculinity
in This is Spinal Tap ”
In Documenting the
Documentary (ed Barry Keith
Grant and Jeanette Sloniowski)
Detroit, MI: Wayne State
University Press (1998): 318-332.
(C)
23. Murray, "I Think We Need a New
Name for It": The Meeting of
Documentary and Reality TV
In Reality TV: Remaking Television
Culture (ed. Susan Murray and
Laurie Ouellette) New York: New
York University Press (2004) (C)

1. Introduction to Documentary, 2nd
Edition by Bill Nichols (Indiana UP, 2001)

2. Documentary Film: A Very Short
Introduction by Patricia Aufderheide
(Oxford UP, 2007)

3. The Shut Up and Shoot Documentary
Guide by Anthony Q. Artis (Focal, 2007)

4. Camera Lucida: Reflections on
Photograph y by Roland Barthes (Hill and
Wang, 1981)

5. Night Mail by Scott Anthony (BFI Film
Classics, 2007)

6. Civilisation by Jonathan Conlin (BFI TV
Classics, 2009)
Week
11 Different Takes on Authority
Subjectivity, Authority and Truth Claims
Subjectivity and Documentary
Interview, Travel, Diary
Week
12 Subjectivity and Performativity
Documentary performance
Events and Refractive Cinema
Week
13 Documentary Experiments
Experimental Film, Performance, and
Documentary
Mockumentary
Reality TV

Week
14 Contemporary Approaches to Documentary
Evidence
Documentary, Testimony, and Memory
Digital Docs
• Output formats, Mpegl and Mpeg2
• DVDs and VCDs
• Flvs and wmvs
• Frame rates, NTSC and PAL, Encoding
and Decoding
Week
15 The Future of Documentary
Reality TV and New Formats
• Making a VCD and DVD
54

Page 56

55
7. Shoah by Sue Vice (BFI Film Classics,
2011)

8. The Film Essay: From Montaigne, After
Marker by Timothy Corrigan (Oxford UP,
2011)

9. Film Making: Create a Feature Film on
a Limited Budget by Nancy Thomas, 17
oct 2016 ASIN: B01MF9APBG

10. On Directing Film by David Mamet,
Penguin USA, 1 Jan 1992

11. Documentary: A History of the Non -
Fiction Film by Eric Barnouw, OPU USA,
23 sep 1993

12. Introduction to Documentary by Bill
Nichols, Indiana University Press, 25 Nov
2010.

13. A New History of Documentary Film
by Jack C. Ellis and Besty McLane,
Continuum International Publishing
Group LT D. 1 Aug 2005

14. Docufictions: Essays on the
Intersection of Documentary and
Fictional Filmmaking by Gary D. Rhodes
and John Parris Springer, MC Farland and
Co In, 1 Apr 2005

15. Dying to Film: Creating a
Documentary on Near Deth Experiences
by Monica Hagen,15 jan 2013.

16 . Anthropological Filmmaking : by J.R.
Rollwagen, Routledge Ltd. 1988

17. A Complete Guide to Documentary
Filmmaking by Mark Roberts, 2016

18. Making Documentaries Films and
Videos: A Practical Guide to Planning,
Filming, and Ed iting Documentaries by
Barry Hampe, Holt Paperbacks ,2007.
Total
Hours 60 hours

Important Documentaries :
55

Page 57

56

1.Short Films, Lumiere Brothers, 1896 -1897 (France)
2. Rain, Joris Ivens, 1929 (Belgium)
3. The Fog of War, Errol Morris, 2003 (USA)
4. Nanook of the North, Robert Flaherty, 1922 (USA)
5. Man with a Movie Camera, Dziga Vertov, 1929 (USSR)
6. Waltz with Bashir, Ari Folman, 2008 (Israel)
7. Triumph of the Will, Leni Riefenstahl, 1935 (Germany)
8. Grizzly Man, Werner Herzog, 2005 (USA)
9. Lonely Boy, Wolf Koenig & Roman Kroitor, 1962 (Canada)
10.Harlan County USA, Barbara Kopple, 1976 (USA)
11. Night Mail, Harry Watt and Basil Wright, 1935 (UK)
12.Listen to Britain, Humphrey Jennings, 1942 (UK)
13.The Up Series, Michael Apted, 1964 -2005 (UK)
14. Civilisation, Kenneth Clark, BBC, 1969 (UK)
15.The Ascent of Man, Jacob Bronowski, BBC, 1972 (UK)
16.Connections, James Burke, BBC, 1976 (UK)
17. Night and Fog, Alain Resnais, 1955 (France)
18.Shoah, Claude Lanzmann, 1985 (France)
19.A Film Unifinished, Yael Hersonski, 2011 (Israel)
20.Sans Soleil, C hris Marker, 1984 (France)
21.The Gleaners and I, Agnes Varda, 2000 (France)
22.Forest of Bliss, Robert Gardner, 1985 (USA)
23.I Love $, Johan van der Keuken, 1986 (Holland)
24. Tribulation 99: Alien Anomalies under America, Craig Baldwin, 1991 (USA)
25.Dial H-I -S-T-O-R-Y, Johan Grimonprez, 1997 (Belgium)
26.Bus 174, José Padilha & Felipe Lacerda, 2002 (Brazil)
27. Bumming in Beijing – The Last Dreamers, Wu Wenguang, 1990 (China)

Class methodology

This is a six credit course. It will involve teach ing-learning for four hours a week for a period of 15
weeks. Of the total 60 teaching -learning hours, 40 will comprise the central teaching component
while 20 hours will comprise the self -study component. The self -study component will consist of
academic t asks outside the classroom that will be assigned by the teacher. The 40 hour teaching
component will include two tests conducted in the classroom. These tests may be written, oral or
presentation. Altogether these tests will be for 25 marks.
The self -stud y component of 20 hours will include conducting seminars, writing a research project, a
review of literature, conducting surveys or interviews. These will be evaluated for 15 marks. The self -
study component assigned in this manner will be related to or an extension of but not in lieu of the
prescribed syllabus.







56

Page 58

57

Multimedia Production (Elective Course)

Course Description:

This course is meant to serve as an introduction to several types of media used in business
practices today. This can i nclude text, audio, visual, animation, graphics, etc. This course develop the
understanding of the most essential skills in handling multimedia tools and designing multimedia
production in a development environment and key concepts in current multimedia technology.

Objectives: The student will be able to

6. Plan and organize a multimedia Production.
7. Understand the design concepts for creating a multimedia Production.
8. Use a web authoring tool to create a multimedia Production.
9. Understand the design concep ts related to creating and using graphics for the web.
10. Use graphics software to create and edit images for various media production.
11. Understand the design concepts related to creating and using animation, audio and video for
media production.
12. Use anima tion software to create and edit animations.
13. Use software tools to publish and maintain a multimedia web site

• Pre-Requisite :

1. Basic knowledge of computer operation
2. Knowledge of basic Computer hardware & software is necessary.
3. Basic knowledge of editing.
4. Basic artistic and aesthetic sense.
5. Basic knowledge of camera operation.
6. Basic knowledge of Internet
7. Basic theoretical knowledge and interest in photography and Videography.





The course shall comprise of the following units :

WEEK TOPIC REFRENCE BOOKS/ JOURNALS/ Main
Reading
57

Page 59

58
Week 1 Introduction to multimedia
• Briefly define what multimedia is
• List the uses of Multimedia
• Describe some of the skills required for
Multimedia projects
• Uses of multimedia
1. Tay Vaughan, “Multimedi a:
Making it work” 7th edition,
Tata McGraw -Hill, 2008

2. Ze-Nian Li and Mark S. Drew,
“Fundamentals of Multimedia” (Low Price
Edition),Pearson Education, 2004

3. Introduction to Media
Production, Fourth Edition -
The Path to Digital Media Production - By Gorh am
Kindem and Robert B.
Musburger, PhD

4. Multimedia Production,
Planning and Delivery - John
Villamil-Casanova, Louis Molina

5. Adobe Flash CS4 Professional Classroom in a Book - Adobe
Creative Team (Author)

6. Macromedia Director 8.5 Shockwave Studio: Trainin g
From The Source

7. Adobe® Photoshop 7.0 Classroom in a Book - Adobe
Creative Team

8. Multimedia Production, Planning and Delivery, John
Villamil- Casanova and Louis
Molina, Prentice Hall 18 feb
1997, ISBN -10 1575766256

Week 2 • Introduction to Power point
presentation
• embedding sound and video in Power
point
• Introduction to Corel Draw
• Exporting graphics from Corel Draw
• Introduction to Flash
• creating stand -alone flash applications
• Introduction to 2D, 3D, cell animation

Week 3 Multimedia Production te am

• Project manager
• Multimedia designer
• Interface designer
• Writer
• Video specialist
• Audio specialist
• Multimedia programmer
• Web site producer

Week 4 Typography
• Typefaces
• Serif and Sans Serif
• Type styles
• Kerning
• Line spacing and orientation
• Anti-alias, spe cial effects
• Bitmap fonts
• Vector fonts
Week 5 The Process of Production Management
• Conceptualisation
• Development
58

Page 60

59
• Preproduction
• Production
• Postproduction
• Documentation
Week 6
Working with images
• Describe the basics of colour science
and 2D graphics
• Explain the different file formats and
image compression techniques
• Describe the basics in photography
• Summarize the basic image processing
techniques
• List the basic features of Photoshop
• Perform simple vector and raster
Image Processing operations
• 2D Graphic s, image compression and
file formats

Week 7
Colour Science
• Colour
• Colour models
• Colour palettes
• Color theory
• Color Symbology

Week 8 Photography
Photography basics
Types of Cameras / DSLR Camera

Week 9 Lens parameters
• Focal length
• Lens angle
• Wide angle lens
• Telephoto lens
• Aperture size
• Shutter speed
• F-stop
• Functional parameters
• Over exposure
• Under exposure
• Depth of field and factors affecting
it

59

Page 61

60
Week 10 • Shooting moving objects
• Rule of third
• Digital cameras Vs conventional
cameras
• How a digital camera works,
Resolution
• Storage systems
• Digital shutter, digital zoom Vs optical
zoom
Week 11 • Basic image processing
• Use of image editing software
• White balance correction with
Photoshop
• Dynamic range correction with
Photoshop
• Gamma correction with Pho toshop
• Photo retouching with Photoshop
Week 12 • Enhancing your production with audio
• Outline the basics of audio
• Compare the difference between MIDI
and digital audio
• Explain the audio file formats and
compression
• Outline the process of adding sound to
a multimedia project
• Add sound to a multimedia project
Week 13 • Creating video
• Outline video and animation basics
• Outline the basic features of Adobe
Premier
• Explain video file formats and
compression
• Outline the process of shooting and editing a video
• Do t he basic editing and exporting of a
small sound editing clip
Week 14
• Video basics
• How video works
• Broadcast video standards
• Analog video
• Digital video

60

Page 62

61
Week 15
• Video recording and tape formats
• Shooting and editing video
• Capturing a video from camera to
computer
• Editing videos with Adobe Premier CS
• Video compression and file formats
• Various MPEG video standards

Total
Hours 60 hours






Class methodology

This is a six credit course. It will involve teaching -learning for four hours a week for a period of 15
weeks. Of the total 60 teaching- learning hours, 40 will comprise the central teaching component
while 20 hours will comprise the self -study component. The self -study component will consist of
academic tasks outside the classroom that will be assigned by the teacher. The 40 hour teaching
component will include two tests conducted in the classroom. These tests may be written, oral or
presentation. Altogether these tests will be for 25 marks.
The self -study component of 20 hours will include con ducting seminars, writing a research project, a
review of literature, conducting surveys or interviews. These will be evaluated for 15 marks. The self -
study component assigned in this manner will be related to or an extension of but not in lieu of the
pres cribed syllabus.


61

Page 63

62
Storytelling for Children (Elective Course)

The course aims at training the learner to produce children’s stories using digital devices such as a
mobile phone. It is the requirement of the course that the learner must have audio -visu al production
media such as a camera, a laptop with strong memory, software for editing and recording of sound
and visual.

The course shall comprise of the following units:


Week 1 What is a story, a plot, what are
children’s stories. This session will
involve a reading and narrating of
children’s stories. Telling Children's Stories: Narrative
Theory and Children's Literature,
Michael Cadden
Week 2 Working with rhymes for children
Week 3 Child psychology and development Child Psychology and Developme nt
For Dummies, Laura L. Smith,
Charles H. Elliott
Week 4 Children, morality and society Children, Morality and Society, S.
Frankel
Week 5 Children’s stories from Europe
Week 6 Children’s stories from Russia
Week 7 Children’s stories from China and
Japan
Week 8 Children’s stories from India
Week 9 Children and mythology
Week 10 Therapeutic storytelling
Week 11 Producing a children’s story
Week 12 Producing a children’s story
Week 13 Producing a children’s story
Week 14 Producing a child ren’s story
Week 15 Producing a children’s story
Total
Hours 60 Hours

Class methodology

This is a six credit course. It will involve teaching -learning for four hours a week for a period of 15
weeks. Of the total 60 teaching- learning hours, 40 will comprise the central teaching component
while 20 hours will comprise the self -study component where learners will produce stories using
digital devices that students must have. The self -study component will consist of academic tasks
outside the classroom that will be assigned by the teacher. The 40 hour teaching component will
include two tests conducted in the classroom. These tests may be written, oral or presentation.
Altogether these tests will be for 25 marks.
The self -study component of 20 hours wil l include producing a children’s story that will be evaluated
for 15 marks. The self -study component assigned in this manner will be related to or an extension of
but not in lieu of the prescribed syllabus.


62

Page 64

63
Interpersonal Communication (Elective Course)

This course explores what is interpersonal communication, its relationship to culture, identity,
perception, language, emotions and nonverbal communication. It also deals with developing and
ending relationships, intimacy, communication within families and conflict.

The course shall comprise of the following units :

Week 1 What is interpersonal
communication Interpersonal Communication:
Putting Theory Into Practice
By Denise Solomon, Jennifer Theiss,
Routledge, 2013 Week 2 Culture and interpersonal
communication
Week 3 Identity and interpersonal
communication
Week 4 Perception and interpersonal
communication
Week 5 Language and interpersonal
communication
Week 6 Nonverbal communication
Week 7 Emotions and communication
Week 8 Listening
Week 9 Developing and ending relationships
Week 10 Intimacy and interpersonal
communication
Week 11 Communication in families
Week 12 Interpersonal influence
Week 13 Interpersonal conflict
Week 14 Communication support and
comfort
Week 15 Evaluating interpersonal
communication
Total
hours 60 hours



Class methodology

This is a six credit course. It will involve teaching -learning for four hours a week for a period of 15
weeks. Of the total 60 teaching- learning hours, 40 will comprise th e central teaching component
while 20 hours will comprise the self -study component. The self -study component will consist of
academic tasks outside the classroom that will be assigned by the teacher. The 40 hour teaching
component will include preparing a PR plan for a specific client and presenting it. The assignment
will be for 25 marks.
The self -study component of 20 hours will include conducting an exercise such as an interview. This
will be evaluated for 15 marks. The self -study component assigned in t his manner will be related to
or an extension of but not in lieu of the prescribed syllabus.

63

Page 65

64
Family Communication (Elective Course)

This course explores what is interpersonal communication, its relationship to culture, identity,
perception, language, em otions and nonverbal communication. It also deals with developing and
ending relationships, intimacy, communication within families and conflict.

The course shall comprise of the following units :

Week 1 Perspectives on studying family
communication The Routledge Handbook of Family
Communication
edited by Anita L. Vangelisti,
Routledge Week 2 The Indian family system
Week 3 A communication perspective on
cohabitation
Week 4 Marital communication
Week 5 On becoming parents
Week 6 Communication i n intact families
Week 7 Divorced and single -parent families –
risk, resilience and role of
communication
Week 8 Stepfamily communication
Week 9 Support communication in culturally
diverse families
Week 10 Relational communication of family
members
Week 11 Communication in families
Week 12 How families manage private
information, communication of
emotion in families
Week 13 Conflict within families, family
stories and storytelling
Week 14 Media and family communication
Week 15 Digital t echnology and families,
families of the future
Total
hours 60 hours



Class methodology

This is a six credit course. It will involve teaching -learning for four hours a week for a period of 15
weeks. Of the total 60 teaching- learning hours, 40 will comprise the central teaching component
while 20 hours will comprise the self -study component. The self -study component will consist of
academic tasks outside the classroom that will be assigned by the teacher. The 40 hour teaching
component will include p reparing a PR plan for a specific client and presenting it. The assignment
will be for 25 marks.
The self -study component of 20 hours will include conducting an exercise such as an interview or
survey. This will be evaluated for 15 marks. The self -study co mponent assigned in this manner will
be related to or an extension of but not in lieu of the prescribed syllabus.
64

Page 66

65
Religion, Culture and Communication (Elective Course)

This course explores the influence of communication in how individuals and communities
understand, conceptualize, and pass on religious and cultural beliefs and practices that are integral
to understanding exactly what religion and culture are. It is through exploring the relationships
among religion, culture, and communication that we can best understand how they shape the world
in which we live and have shaped the communication discipline itself. Furthermore, as we grapple
with these relationships and terms, we can look to the future and realize that the study of religion,
culture, and communication is vast and open to expansion.
The course shall comprise of the following units :

Week 1 Defining religion – approaches by
Karl Marx, Max Weber, Emile
Durkheim and Georg Simmel Rethinking Media, Religion, and
Culture
edited by Stewart M. Hoover, Knut
Lundby, Sage, 1997
Mediating Religion: Studies in
Media, Religion, and Culture
edited by Jolyon P. Mitchell, Sophia
Marriage, T&T Clark, 2003

Media, Religion and Culture: An
Introduction
By Jeffrey H. Mahan, Routledge,
2014
Roots of Acceptance: Th e
Intercultural Communication of
Religious Meanings
By William E. Biernatzki, Roma, 1991 Week 2 Defining religion – approaches by
Karl Marx, Max Weber, Emile
Durkheim and Georg Simmel
Week 3 Culture studies - ideology and class
structures
Week 4 Cultu re studies – national
formations, ethnicity
Week 5 Culture studies – sexual orientation
Week 6 Cultural studies – hegemony, agency
Week 7 Cultural studies – the concept of
‘text’
Week 8 Community studies
Week 9 Community studies
Week 10 Religio n as part of culture in
communication studies
Week 11 Religion as part of culture in
communication studies
Week 12 Religious communication – Hindu
practices
Week 13 Religious communication – Islamic
practices
Week 14 Religious communication – Sikh
practices
Week 15 Religious communication – Christian
practices
Total
hours 60 hours



Class methodology

This is a six credit course. It will involve teaching -learning for four hours a week for a period of 15
weeks. Of the total 60 teaching- learni ng hours, 40 will comprise the central teaching component
while 20 hours will comprise the self -study component. The self -study component will consist of
65

Page 67

66
academic tasks outside the classroom that will be assigned by the teacher. The 40 hour teaching
compon ent will include preparing a PR plan for a specific client and presenting it. The assignment
will be for 25 marks.
The self -study component of 20 hours will include conducting a survey or interviews. This will be
evaluated for 15 marks. The self -study component assigned in this manner will be related to or an
extension of but not in lieu of the prescribed syllabus.
66

Page 68

67

Digital Media Marketing (Elective Course)

The course shall educate the learner about the history and evolution of digital communications.
Touching upon some of the new media theories, it will also help the learner understand how
traditional media theories play out on digital media. Exploring latest trends in digital marketing, the
course will offer some of the best practices for crafting and disseminating marketing messages for
digital platforms.


The course shall comprise of the following units:

Week 1 Fundamentals of
communication, introducing
communication theories Media Literacy Edition 5, W. James Potter,
SAGE Publication


Ogilvy o n Advertising, RHUS, 1st Vintage
Books ed edition (1985)
The Indian Media Business, Vanita Kohli -
Khandekar, SAGE Publication

FICCI -KPMG Media and Entertainment
Industry Report

The Longer Long Tail, Chris Anderson,
Hyperion Books, 2006

Digital Marketing , Vandana Ahuja, Oxford
University Press, 2015

Online Marketing: A Customer -led Approach,
Richard Gay, Alan Charlesworth, and Rita Esen, Oxford University Press, 2007 Week 2 What is new media, what
differentiates ‘new’ from
‘traditional’
Week 3 New med ia theorists
Week 4 New media and technology
Week 5 Introducing digital and social
media, role of user -generated
content on digital media
Week 6 The digital market and its
economics
Week 7 The Long Tail phenomenon
Week 8 Algorithm, analytics, e -
commerce
Week 9 Fundamentals of marketing,
marketing for the digital medium
Week 10 Digital marketing tools – SEO,
SEM, SMO
Week 11 Staying in touch – e-mail
marketing and newsletters
Week 12 Social media marketing –
Facebook, Twitter, Instagram,
YouTube
Week 13 Content marketing – creating
and disseminating
communication for and on digital
media
Week 14 Making digital noise – influencer
marketing
Week 15 Crisis management on digital
media – The Maggi Controversy
Total
Hours 60 hours


Class methodology
67

Page 69

68

This is a six credit course. It will involve teaching -learning for four hours a week for a period of 15
weeks. Of the total 60 teaching -learning hours, 40 will comprise the central teaching component
while 20 hours will comprise the self -study component. The self -study component will consist of
academic tasks outside the classroom that will be assigned by the teacher. The 40 hour teaching
component will include two tests conducted in the classroom. These tests may be written, oral or
presentation. Altogether these tests will be for 25 marks.
The self -study component of 20 hours will include conducting seminars, writing a research project, a
review of literature, conducting surveys or interviews. These will be evaluated for 15 marks. The self -
study component assigned in this manner will be related to or an extension of but not in lieu of the
prescribed syllabus.
68

Page 70

69
Basic Course for Indian Sign Language Communication (Elective Course)

The course shall provide the learner with a basic knowledge of what is Indian Sign Language?,
understanding the nature of sign language, basic communicative competence in Indian sign
language, Basic Indian Sign Language vocabulary of about 400+ words, Ability to interpret a basic
level and communicate with a persons who are Deaf with confidence in communication. It will
encourage the learner to engage with language used by culturally Deaf persons and will be able to understand their culture better while communicating with them. The Course will train the learner
insight into the non -verbal form of communication by human beings. The course will also provide
basic training in Indian Sign Language usage and skills in using various software for captioning of sign
language and its usage in various appropriate multimedia. U niversal Design in Digital Media
application in providing information, education, entertainment, will be given special emphasis with
practical assignments for application in the selected area of interest of the learner. Disability rights
enshrined in RPWD act 2016 and UNCRPD will be guiding principle, in the usage of ICT enabling
accessibility in digital media will also provide application to this basic course for Indian Sign
Language Communication.
The course shall comprise of the following units :

Week 1 Unit 1: The Nature of sign language
2.5 hours
1.1 Sign language is NOT the same all over the world.
1.2 Sign language does NOT lack grammar.
1.3 Sign language is NOT dependent on spoken language.
1.4 Sign language is NOT a “language of the hands” only.
1.5 Sign language has not been
invented by hearing people to help
Deaf Persons.
1.6 No sign language are better than any other sign language.
1.7 Sign codes for spoken languages
(Signed English, Signed Hindi Signed
Marathi etc.) are
NOT better than Indian Sign Language. 1. Indian Sign Language Training
Module- Level A- Developed by
AYJNISHD (D) -Mumbai in 2001
CD format and as depicted in the syllabus of RCI -New Delhi.
2. Captioning and Subtitling-
Published by National Institute for Captioning, USA
3. C-Print –NTID -Rochester,
Newyork, USA.
4. CART -UK
5. Media Style Guide -RCI -
2005.New Delhi.
6. W3C guidelines & Markup Validators available on the
Web.
7. Software for captioning/Subtitling- Media -
Subtitler,
8. Software for inclusion of ISL
without chrome - Pinnacle
studio, Adobe p remier pro/fcp
9. Usage of Teleprompter for
recording of ISL -signs Week 2 Unit 2: Perspectives on sign language
usage 2.5 hours
2.1 Effective communication with deaf
people: Becoming a good signer
2.2 Deafness and society: Using sign
language for inclusion in society
2.3 Understanding deaf culture:
Aspects of deaf people, culture and
communication
2.4 History of deafness and sign
language in India
2.5 Characteristics of good interpreters
Week 3 PRACTICAL: Basic sign language skills.
Unit 1: 2.5 hours.
69

Page 71

70
Gram mar Topics
Special statements Greetings
Describing people, media equipments
and professionals and objects
(Adjectival predicates) Pronouns
Week 4 Unit 1: 2.5 hours.
Grammar Topics
Special statements Greetings
Describing people, media equipments
and professionals and objects
(Adjectival predicates) Pronouns
Week 5 Unit 2: Grammar Topics 5 hours
Simple with question words Family and relations Common objects
(clothing, household, etc) Plants
Week 6 Unit 3 : 5 hours
Grammar Topics
Questions with question words
Interrogatives, Places
People and professions, Actions
Week 7 Unit 4:5 hours
Grammar Topics
Revision talking about the time
Communicative expressions
Week 8 Unit 5: 5 hours
Grammar Topics
Negative sentences Food (vegetables, fruits, beverages, et c.)
Finger spelling (alphabet) Opposites
Week 9 Unit 6: 5 hours
Grammar Topics
Negative commands Calendar
(week/month/year)
Negative responses to offers/suggestions Colours
Finger spelling (use) Place names
Week 10 Unit 7: 5 hours
Grammar Topics
Numbers Measures, Talking about
money, Animals,
Week 11 Unit 8: 5 hours
Grammar Topics
Revision Body & Health, Use of space, perspective and role play Deafness and
Disability, Abstract concepts.
Week 12 Unit 9: 5 hours
Grammar Topics
Relations in actions V erbs,
Expressing movement, Talking about
language
Week 13 Unit 10: 5 hours
70

Page 72

71
Grammar Topics
Possession Geometrical shapes
Talking about the workplace
Environment (earth and sky)
Week 14 PRACTICAL : Interpreting
Category :2.5 hours
- one-on-one interpreti ng
- consecutive interpreting
- informal settings
-Usage of multimedia technology for
captioning & ISL
Week 15 Sample settings to be practiced: 2.5
hours
- Interviewing Person who is Deaf.
- obtaining official documents (e.g.
audiometric test, handicapp ed
identity, card, bus/railway pass, ration
card)
-solving admission and interpreter
issues.
--Usage of multimedia technology
with addition of captioning & ISL in a
TVCA.
Total
Hours 60 hours

Class methodology
This is a six credit course. It will involve teaching -learning for prescribed hours a week for a period of
15 weeks. Of the total 60 teaching-learning hours, 40 will comprise the central teaching component while 20 hours will comprise the self -study component. The self -study component will cons ist of
academic practical and theory tasks outside the classroom that will be assigned by the teacher. The
40 hour teaching component will include two tests theory and practical conducted in the classroom.
These tests may be written, oral or signing presentation which will be recorded and evaluated.
Altogether these tests will be for 25 marks.
The self -study component of 20 hours will include visit to deaf clubs, meetings with deaf persons,
sign recording and screening project, a review of signs by the teac her, conducting surveys or
interviews of Deaf persons with video recording with reference to News. These will be evaluated for
15 marks. The self -study component assigned in this manner will be related to or an extension of but
not in lieu of the prescribe d syllabus.
71

Page 73

72
Media and Disability Communication (Elective Course)

The course shall provide the learner with a sense of what is disability, its identification, prevention,
cause, intervention and rehabilitation in terms of 21 disabilities, as prescribed by the RPWD Act.
2016. It will encourage the learner to engage with language, image used in addressing various types
of disabilities in the media and adopt the acceptable language in addressing disability and related
issues. The Course will train the learne r in finding out the accessibility nature of various media and
learn to enable/increase accessibility to multimedia using audio description for the blind, captions
and sign language for the Deaf. The course will also provide insight into human and machine testing
of accessibility in physical environment and digital environment related to information, education
and communication. The course will also provide basic training in Indian Sign Language, Usage of
Braille, Captioning, Audio description format, skil ls in using various software for captioning
techniques and its usage in various appropriate multimedia. Universal Design in Digital Media
application in providing information, education, entertainment, accessibility audit will be given
special emphasis with practical assignments for application in the selected area of interest of the
learner. Disability rights enshrined in RPWD act 2016 and UNCRD will be guiding principle, in the
usage of ICT enabling accessibility in digital media.
The course shall com prise of the following units :

Week 1 What are various types of disabilities
mentioned in RPWD act 2016.
Defining, Understanding, scaling,
certification of disabilities. The
concessions and facilities in terms of
disability rights and law protecting
these rights. 1. UNCRPD 2007 as ratified by India
2. RPWD Act 2016 as mentioned in the
Gazatte of India.
3. Disability Communication -Manual for
Media - compiled Published by
AYJNISHD(D) –Mumbai 2007
4. Indian Sign Language Training Module -
Level A- Developed by AYJNISHD (D)-
Mumbai 2001.
5. Captioning and Subtitling- Published
by National Institute for Captioning,
USA
6. C-Print –NTID -Rochester, Newyork,
USA.
7. CART -UK
8. Braille for beginners -NIVH -Dehradun,
9. Audio -description tips and techniques -
Clark, Canada.
10. List of Assistive de vices and
technologies -Barrier Break
Technologies, Mumbai
11. Accessibility of Websites of
Organisations working for perons with disabilities - Laplambert Publication
12. Mainstreaming disability in
development:
India country report -produced by the
Disability Policy Officer for the Policy
Project of the Disability Knowledge
and Research (KaR) programme,
funded by the UK Department for
International Development (DFID). Week 2 Language and Imagery in addressing
disability issues in reporting,
interviewing of PWDs, creating
advertisements, comic strips, cinema and digital spac e for awareness on
identification, prevention, intervention
and rehabilitation.
Week 3 The Causes, identification, prevention,
intervention of 21 disabilities as mentioned in RPWD act 2016. The
certification and rehabilitation
process, issues related to such
persons with disabilities and challenges faced by their
families/wards.
Week 4 The concept of Disability
Communication, and the Psychology of
persons with disabilities and their
needs in the digital space and cyber
psychology.
Week 5 Education of persons with disabilities
and the role of media. Preparation of
accessible learning materials in
accessible format as per the cognitive
needs.
72

Page 74

73
Week 6 Basics of Indian Sign Language and its
application in media for accessible
communication. 13. Mohapatra S, Mohanty M (2004).
Abuse and Activity Limitation: A study
on domestic violence against disabled
women in Orissa, India. Swabhiman,
Orissa.
14. NCPEDP (2004a). Disabled People in
India – The other side of the story.
NCPEDP, Delhi.
15. NCPEDP (2004b). Status of
Mainstream Education of Disabled
Students in India. NCPEDP, Delhi, India
16. Asian Development Bank (2003).
Identifying Disability Issues Related to
Poverty Reduction: India country
study . Available at: www.adb.org
17. Media Training Manual, Rehabilitation
Council of India, New Delhi: Dynamic
Printer, 2005).
18. People with Disabilities in India:From
commitments to outcomes, Human
Development Unit, South Asia Region, Document of the World Bank (2007).
19. Media Style Guide -RCI -2005.New
Delhi.
20. Half world 4 frames -World Comics -
New Delhi.
21. Grass root Comics- World Comics -
New Delh i.
22. Comics for all -World Comics – New
Delhi.
23. Vasishta, M. (2006) Deaf in Delhi: A
Memoir. Washington DC: Gallaudet
University Press.
24. Alliance for Technology Access
(foreword: Stephen Hawking).
Computer and Web Resources for
People with Disabilities: A Guide to
Exploring Today's Assistive
Technology . 3rd ed. Hunter House,
2000.
25. Cederholm, Dan. Web Standards
Solutions . Friends of ED, 2004.
26. Clark, Joe. Building Accessible Websites (with CD -ROM). New Riders
Publishing, 2002.
27. Duckett, Jon. Accessible XHTML and
CSS Web Sites Problem Design
Solution. Wrox, 2005.
28. Horton, Sarah. Access by Design: A Week 7 Captioning and Subtitling, various
software, its use and application in
digital media
Week 8 Audio description and its application in
digital media for enabling
communication
Week 9 Creation of Accessible websites and
mobile applications for persons wi th
disabilities. Social Media and its role in
Disability communication.
Week 10 The concept of Universal design and
accessible environment for persons
with disabilities. Audit of accessible
environment and testing of accessible
websites/digital applica tions.
Week 11 Assistive devices, technology and its
usage to persons with disabilities for
mobility and communication.
Week 12 Social responsibility of the media
towards addressing issues of persons
with disabilities. Charity model,
Medical model, Soc ial Model
approaches
Week 13 Socio -economic rehabilitation of PWDs
and their Rights, identification of jobs
and Reservation policies
Week 14 UNCRPD - the article 8,9, 21 and 30 on
awareness, access to information,
accessible information, entertainment
& leisure at various domain areas in
society. Creation of Accessible
entertainment, sports, and leisure.
Week 15 Basics of Braille and its application and
usage in providing accessible
communication.
Total
Hours 60 hours
73

Page 75

74
Guide to Universal Usability for Web
Designers . New Riders Publishing,
2005.
29. Paciello, Michael G. and Mike Paciello.
Web Accessibility for People with
Disabilities . CMP Books, 2000.
30. Slatin, John M. and Sharron Rush.
Maximum Accessibility: Making Your Web Site More Usable for Everyone .
Addison Wesley Professional, 2002.
31. Thatcher, Jim et al. Constructing
Accessible Web Sites . Glasshaus, 2002.
32. W3C guidelines & Markup Validators
available on the Web.
33. Zeldman, Jeffrey. Designing with Web
Standards . New Riders Press, 2003.


Class methodology

This is a six credit course. It will involve teaching -learning for four hours a week for a period of 15
weeks. Of the total 60 teaching- learning hours, 40 will comprise the central teaching component
while 20 hours will comprise the self -study component. The self -study component will consist of
academic tasks outside the classroom that will be assigned by the teacher. The 40 hour teaching
component will include two tests conducted in the classroom. These tests may be written, oral or
presentation. Altogether these tests will be for 25 marks.
The self -study component of 20 hours will include conducting seminars, writing a research project, a
review of literature, conducting surveys or interviews. These will be evaluated for 15 marks. The self -
study component assigne d in this manner will be related to or an extension of but not in lieu of the
prescribed syllabus.
74

Page 76

75
Intercultural Communication (Elective Course)

The course shall provide the learner with theoretical understanding as well as practical applications
of inte rcultural communication. The course is especially meant for those aspiring to work in
intercultural environments like multinational corporate or government institutions or leadership
programmes.


Week 1 Approaches to intercultural
communication – underst anding and
applying intercultural communication
in the global community Intercultural Communication: A
Reader
By Larry A. Samovar, Richard
E. Porter, Edwin R.
McDaniel, Carolyn Sexton
Roy, Cengage Learning, 2015

Handbook of Intercultural
Communication
edited by Helga Kotthoff,
Helen Spencer -Oatey, 2007 Week 2 Cultural identity: issues of belonging
Week 3 International cultures: Understanding
diversity
Week 4 Co-cultures: Living in a Multicultural
world
Week 5 Intercultural messages: Verbal and
nonverbal interaction
Week 6 Cultural contexts: the influence of the
setting
Week 7 Communicating interculturally:
becoming competent
Week 8 Ethical considerations and changing
behaviour
Week 9 New perspectives, prospects for the
future
Week 10 Humo ur across cultures
Week 11 Exploring music across cultures
Week 12 Ritual and style across cultures
Week 13 The cultural context of media
interpretation
Week 14 Communicating identity in
intercultural communication
Week 15 Cross cultural communi cation in
intimate relationships
Total
Hours 60 hours

Class methodology

This is a six credit course. It will involve teaching -learning for four hours a week for a period of 15
weeks. Of the total 60 teaching- learning hours, 40 will comprise the cent ral teaching component
while 20 hours will comprise the self -study component. The self -study component will consist of
academic tasks outside the classroom that will be assigned by the teacher. The 40 hour teaching
component will include two tests conducted in the classroom. These tests may be written, oral or
presentation. Altogether these tests will be for 25 marks.
The self -study component of 20 hours will include conducting seminars, writing a research project, a
review of literature, conducting surveys or interviews. These will be evaluated for 15 marks. The self -
75

Page 77

76
study component assigned in this manner will be related to or an extension of but not in lieu of the
prescribed syllabus.
76

Page 78

77
SEMESTER –IV


A. Interdisciplinary/Cross
Disciplinary Courses (I/C
cour ses) Teaching and
Extension Credits
Social science research design 5960 6
Perspectives on Communication 5960 6
B. Dissertation 59100 5910
Total 59220 22
77

Page 79

78
Semester IV
Course I

Social science research design ( Interdisciplinary )
The course covers the following areas - Research Approaches, Hypothesizing and theorizing, Writing
a Literature Review, Writing a research proposal, Research paradigms, Research methods and tools,
Content Analysis, Ethnography and observation studies, how to prepare a questionnaire, int erview
techniques, writing the dissertation, annotation, citing, referencing, survey techniques, research
writing styles, data analysis, learning to use SPSS and Excel software for data analysis, introduction
to statistics and statistical terms.

The cour se shall comprise of the following units :

Week 1 Research Approaches and Research
paradigms in social science research Mass Media Research: An
Introduction, Roger D. Wimmer,
Joseph R. Dominick, Wadsworth,
2010

Media Research Techniques, Arthur
Asa Berg er, Sage, 1998

Media Research Methods:
Measuring Audiences, Reactions and
Impact, Barrie Gunter, Sage, 2000 Week 2 Some media hypotheses and
theories
Week 3 Hypothesizing and theorizing
Week 4 Writing a Literature Review
Week 5 Writing a research p roposal
Week 6 Research methods and tools
Week 7 Research methods and tools
Week 8 Content Analysis
Week 9 Ethnography and observation
studies
Week 10 How to prepare a questionnaire
Week 11 Interview techniques
Week 12 Annotation, citing, ref erencing
Week 13 Survey techniques, using SPSS and
Excel software for data analysis
Week 14 Research writing styles
Week 15 Writing the dissertation
Total
hours 60 hours

Class methodology

This is a six credit course. It will involve teaching -learning for four hours a week for a period of 15
weeks. Of the total 60 teaching- learning hours, 40 will comprise the central teaching component
while 20 hours will comprise the self -study component. The self -study component will consist of
academic tasks o utside the classroom that will be assigned by the teacher. The 40 hour teaching
component will include two assignments – writing a review of literature and preparing a research
proposal. The assignment will be for 25 marks.
78

Page 80

79
The self -study component of 20 h ours will include conducting seminars. These will be evaluated for
15 marks. The self -study component assigned in this manner will be related to or an extension of but
not in lieu of the prescribed syllabus.


79

Page 81

80
Course II

Perspectives on Communication (Interdisciplinary )
The course covers the various interdisciplinary approaches and perspectives on communication theory. This includes relationality, ritual, transcendence, constructive approaches, embodiment,
contextualization, social identity, politicizing a nd the like.

The course shall comprise of the following units :

Week 1 Communication as Relationality Communication as ...: Perspectives
on Theory
edited by Gregory J. Shepherd,
Jeffrey St. John, Sage, 2006 Week 2 Communication as Ritual
Week 3 Commu nication as transcendence
and a practice
Week 4 Communication as construction
Week 5 Communication as a collective
memory and vision
Week 6 Communication as embodiment
Week 7 Communication and race, social
identity
Week 8 Communication as craft
Week 9 Communication as dialogue
Week 10 Communication as
autoethnography, as storytelling
Week 11 Communication as complex
organizing, as structuring
Week 12 Communication as political
participation, as deliberation, as
diffusion
Week 13
Communi cation as social influence,
as rational argument, as a
counterpublic
Week 14 Communication as questioning
Week 15 Communication as translation
Total
hours 60 hours

Class methodology

This is a six credit course. It will involve teaching -learning f or four hours a week for a period of 15
weeks. Of the total 60 teaching- learning hours, 40 will comprise the central teaching component
while 20 hours will comprise the self -study component. The self -study component will consist of
academic tasks outside t he classroom that will be assigned by the teacher. The 40 hour teaching
component will include two assignments related to research. The assignment will be for 25 marks.
80

Page 82

81
The self -study component of 20 hours will include conducting seminars. These will be evaluated for
15 marks. The self -study component assigned in this manner will be related to or an extension of but
not in lieu of the prescribed syllabus.


81