Film business and marketings 1 Syllabus Mumbai University by munotes
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Certificate Course
in
Certificate Course in Film Business and Marketing
Department Communication and Journalism
Kalina Campus
Course designed by:
Prof. Daivata Patil
Course Coordinator
Mr. Onkar Patkar
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For Admission details please contact Prof. Onkar Patkar
@9833597598/9920967811
Title
Certificate Course in Film Business and Marketing
Eligibility for Admission into this Course
Film-maker (feature films/documentary or short films), producer,
distributor, marketing consultants, sales agents, writers or editor .
They may be working full time/part time/freelancer/unemployed .
Must have basic knowledge of film making
Minim um graduation is a must. Under -graduates may be considered
provided they have minimum 3 y ears of industry experience.
There is no upper age limit to apply
Must be technically proficient
Duration
Duration of each Course will be for a period of 60 Hours spanning about
10 Weeks. (Weekly 6 Hours)
Course Fee
Admission Form Fee Rs. 100/ -
Course Fee Rs. 15,000/ -
Note: The above fees include study material in a pen drive and exam fees.
Intake capacity
The course will have a minimum intake of 15 students to start the course. The maximum
capacity will be of 30 Students
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Pedagogy:
A more student centric approach will be used where students will be encouraged to participate in
the learning process. The teaching methods will be oral and extensive use of audio visual videos
along with assignments, workshops and group activities
Place
Place of conducting the classes will be in Department of Communication and
Journalism, Health Centre, Mumbai University, Kalina Campus.
Timings
The course will run over weekends i.e. Saturdays and Sundays. Classes will
commence from 11:00 p.m. to 2:00 p.m .
Basis of admission:
Written examination and Personal Interview consisting of 50 marks each.
Certificate exams
Final Examination will be held for 100 marks
Internal assessment: 40 marks
Written exam : 60 marks
Qualification Marks will be 50% in both internal and written examination. Student
has to pass in both internals and externals to qualify for the certificate.
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CERTIFICATE COURSE IN FILM BUSINESS AND MARKETING
Introduction
Film making is indeed a passion but along with ‘passion ’ it is also a business.
Therefore, those who invest in films are ready to take the risk, but, a good
businessman always evaluates the risk. It is very important for the film makers to
understand this nature of business so that they are well prepared for th e market -
right at the script level.
Those who are into any aspect of film making, it is compelling for them to
understand the business of film. It is very important for any film maker to know
where he/she will be selling his/her product? Who are the cons umers? What is the
best price he/she will get for the product? How does the market dynamics work?
What are the horizontal and vertical structures that shape the film industry? What
are the changing patterns of the industry? How to cope with it? What are th e
challenges and opportunities of the market?
The course will help you understand the key players of business and market,
elements of distribution, marketing and box office returns. The course will also help
to understand film finance and sales, creative management and development,
digital strategy and festival curation. You will also learn about the impact of
technology and digital media over distribution chains.
Apart from lectures by experts and industry people, you will be given research
reports, case studies as study material to refer to. As part of your internal
assessment, we will give presentations and make pitches, take part in negotiation
exercises.
Objective of this course :
Identify and face challenges in selling cinema , seek solutions, organ ize and
manage the creative plan and processes.
Demonstrate and understand the contribution of Indian cinema to the
economy and looking at various business model in the changing era.
Under stand the traditional platforms of film distribution and marketing of film
along with newly added platforms .
Understand how films are financed , various investment opportunities.
Identify the impact of future trends especially in the digital era.
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Benefits of this course
The course will help you understand the key players of business and market,
elements of distribution, marketing and box office returns. The course will also help
to understand film finance and sales, creative management and development,
digital strategy and festival curation. You will also learn about the impact of
technology and digital media over distribution chains.
Apart from lectures by experts and industry people, you will be given research
reports, case studies as study material to refer to. As part of your internal
assessment, we will give presenta tions and make pitches, take part in negotiation
exercises.
Teaching Learning Plan
Week Topics covered
1 Introduction to the course, understanding key concepts,
Introduction to the film chain , Saleable script, how to get
finance for your film , understanding audiences
2 Introduction to film economics and the film business ,
Entertainment value chain, market dynamics . laws
regulating cinema industry.
3 What is the relationship between marketing, box office
returns and film success? Why do films fail?
4 Understanding Legal terms and Film Business Contracts ,
5 Finding a sales agent, Festival Curation ,
6, 7 and
8 The International Film Business: Approaches, Concepts and
Strategies, Distribution and Markets , exploration of key
markets and platforms in the national and international film
business , understanding digital consumption
9 Type of film rights, Case studies and white papers
10 Internals, revision and exam week
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Budget:
Total Revenue from 30 students @ 1 5000/- = INR 450,000/ - (Rupees Three Lac)
Cost to the Department:
Expert Faculty Remuneration - INR 85000 / - @ of INR 1000/ - per hour
Coordinator - INR 10,000/ -
Resource Procurement - INR 30,000/ -
(Newspapers, books, DVDs, Props etc.)
3 Workshops ( ₹20,000/ - each = ₹60,000/-)
Total Cost - INR 1, 85,000/ - (One Lac and Eighty Thousands only)
Evaluation Pattern
Sr. No. Content/ Activities Credit
1. Attendance 1
2. Weekly assignments 1
3. Participation in Class
Activities 1
4. Final Project 3
Total 6
NOTE: Students with less than 75% attendance will not be given other credits.