BMSRM 1 Syllabus Mumbai University by munotes
Page 2
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Page 3
AC – 5/5/2018
23/7/2020
Item No. 7.2 & 7.10
UNIVERSITY OF MUMBAI
Proposed Syllabus for the
course of BMS (RETAIL
MANAGEMENT)
(Credit Based Semester and Grading System with
effect from the academic year 201 8-19)
Page 4
I/c. DIRECTOR
AC- 5/5/2018 Item No.7.2
23/7/2020 Item No. 7.10
UNIVERSITY OF MUMBAI
Syllabus for Approval
Sr.
No. Heading Particulars
1 Title of the Course
O.6743 BMS (Retail Management)
2
Eligibility for Admission
O.6744 12th pass any faculty with English subject compulsory.
Lateral entry to 2nd year for candidate who has
completed s 3-year diploma after 12th from a
Government recognized institute or University.
Candidate pursuing BVOC (Retail Management) and
/or BMS may be admitted to the next academic year as per
the prescribed admission procedure.
Admissions on the basis of Written Test & Interview
3 Passing Marks
R. 9486 50% PASSING MARKS
4 Ordinances / Regulations
( if any)
5 No. of Years / Semesters
R. 9487 3 YEARS / 6 SEMESTERS
6 Level HSC / Diploma
7 Patter
n Semester
8 Status New
9 To be implemented from
Academic Year From Academic Year 2018 -19
Date: Signature:
Dr. Shivram S. Garje, I/c . Director, Garware Institute of Career Education & Development
Page 5
5
UNIVERSITY OF MUMBAI
GARWARE INSTITUTE OF CAREER EDUCATION & DEVELOPMENT
SYLLABUS RELATING TO THE
GRADUATION IN RETAIL MANAGEMENT (FULL -TIME)
(Revision w.e.f .the academic year 2018 -2019 )
Preamble:
Retail Sector in India is on a rise and there is acute demand for trained professionals in this
field. There is wide scope for growth as the number of retail chains and retail outlets,
shopping malls, super stores are increasing at a constant fast rate in present time in the
market, that has resulted in development of new field of career for youngsters. In these
conditions the retail professionals have unlimited chances for prestigious and wealth full jobs.
There is a dearth of skilled and trained/groomed aspiring retail professionals in the country
so the need is to equip individuals with key skills required for a successful career in retail.
Objective :
1. To impart in -depth knowledge of Retailing, develop skills and competence to handle the
responsibilities in retail sector effectively and efficiently.
2. To facilitate students for a fast paced and accelerated performance which is expected
from them in the industry.
3. To develop students by bringing in academics and on the job to fill in position as front line
sales executives, stores department assistant, procurement department assistant, accounts
and computer department assistant.
4. To provide a steady stream of manpower resource to the industry in order to fulfill their
ever -growing demands in this field.
5. To be competent to qualify as per the National Skill Qualification Framework through The
National Skill Development Agency (NSDA)
Career Scope :
The employment opportunities are:
Retail chains, malls, in various functions, procurement, stores, merchandising,
marketing promotion, brand management, Category management, E-Retailing and e-
commerce.
Front desk dealing in apparel, footwear, jewellery, grocery, furniture segments,
electronics and gadgetsetc
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6
EXAMINATION PATTERN
( TOTAL MARKS: 4600 TOTAL CREDITS : 126 )
Subject
Code Title of the Course Assessment
Pattern Teaching Hours
Topics Internal
Marks
60 External
Marks
40 Total
Marks
100 Lectures/
Tutorials Credit SEMESTER I 1.1 INTRODUCTION TO RETAILING 60 40 100 45 Hours 3
1.2 STORE OPERATIONS 60 40 100 45 Hours 3
1.3 LOCATION PLANNING, STORE
PLANNING, DESIGN AND
LAYOUT 60 40 100 45 Hours 3
1.4 COMMUNICATION SKILL -1 100 -- 100 60 Hours 4
1.5 HEALTH & SAFETY 60 40 100 45 Hours 3
1.6 BASIC COMPUTERS 100 -- 100 60 Hours 4
Total 440 160 600 300 20
SEMESTER II 2.1 MERCHANDISING &CATEGORY
MANAGEMENT 60 40 100 45 Hours 3
2.2 INVENTORY MANAGEMENT 60 40 100 45 Hours 3
2.3 CONSUMER BEHAVIOR 60 40 100 45 Hours 3
2.4 COMMUNICATION SKILL - 2 100 -- 100 60 Hours 4
2.5 PRINCIPLES OF MANAGEMENT 60 40 100 45 Hours 3
2.6 ADVANCE COMPUTERS -1 100 -- 100 30 Hours 2
2.7 SPECIALISATION: APPAREL,
GROCERY 100 -- 100 30 Hours 2
Total 540 160 700 300 20
SEMESTER III 3.1 INTRODUCTION TO
MARKETING 60 40 100 45 Hours 3
3.2 HUMAN RESOURCE
MANAGEMENT 60 40 100 30 Hours 2
3.3 SALES PROCESS 60 40 100 45 Hours 3
3.4 ORGANIZATIONAL &
INDIVIDUAL BEHAVIOR,
CUSTOMER SERVICE
MANAGEMENT 60 40 100 45 Hours 3
3.5 BUSINESS COMMUNICATION &
COMPUTERS 100 -- 100 45 Hours 3
3.6 SPECIALISATION: LIFESTYLE,
FURNITURE, ACCESSORIES 100 -- 100 30 Hours 2
3.7 INTERNSHIP 200 -- 200 30 Hours 4
Total 640 160 800 270 20
Page 7
7
Subject
Code Title of the Course Internal
Marks
60 External
Marks 40 Total
Marks
100 Lectures/Tu
torials Cred
it SEMESTER IV 4.1 BRAND MANAGEMENT ,VISUAL
MERCHANDISING AND COMPUTER
GRAPHICS 60 40 100 60
Hours 4
4.2 STRATEGIC MANAGEMENT 60 40 100 45 Hours 3
4.3 RESEARCH METHODOLOGY 60 40 100 45 Hours 3
4.4 PRODUCT KNOWLEDGE 60 40 100 30 Hours 2
4.5 E-RETAILING & E- COMMERCE 60 40 100 45 Hours 3
4.6 PROMOTIONS 60 40 100 30 Hours 2
4.7 SPECIALISATION: ELECTRONICS,
AUTOMOBILE, JEWELLERY 100 -- 100 30 Hours 2
4.8 INTERNSHIP 200 -- 200 30 Hours 4
Total 660 240 900 315 23
SEMESTER V 5.1 MALL MANAGEMENT 60 40 100 45 Hours 3
5.2 RETAIL TECHNOLOGY 60 40 100 45 Hours 3
5.3 BUSINESS ETHICS&CORPORATE
SOCIAL RESPONSIBILITY 60 40 100 45 Hours 3
5.4 CORPORATE GROOMING &
COMMUNICATION SKILLS 100 -- 100 45 Hours 3
5.5 RETAIL FORMATS , PRIVATE
LABELS & THEIR IMPACT IN
RETAIL 60 40 100 45 Hours 3
5.6 SPECIALISATION: PHARMA,
HEALTH & BEAUTY,
ENTERTAINMENT & GIFTS 100 -- 100 30 Hours 2
5.7 INTERNSHIP 200 -- 200 30 Hours 4
Total 640 160 800 285 21
SEMESTER VI 6.1 FRANCHISE MANAGEMENT&B -2-B
RETAILING 60 40 100 45 Hours 3
6.2 LOGISTICS OF E-COMMERCE 60 40 100 45 Hours 3
6.3 INTERNATIONAL MARKETING 60 40 100 45 Hours 3
6.4 ENTREPRENEURSHIP
MANAGEMENT 60 40 100 45 Hours 3
6.5 FINANCIAL ASPECT OF RETAILING 60 40 100 45 Hours 3
6.6 SUPPLY CHAIN MANAGEMENT 60 40 100 45 Hours 3
6.7 INTERNSHIP 200 -- 200 30 Hours 4
Total 560 240 800 300 22
Total 3480 1120 4600 1770 126
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8
SUBJECT -WISE SYLLABUS (SEMESTER -I)
The students will be assessed on the basis of continuous evaluation and
an end semester examination in the following subjects.
PAPER
NO. SUBJECT No. of
Hours
(Lectures) Session
of
3 hrs
each
1.1 INTRODUCTION TO RETAILING 45
Unit I o Introduction
o Meaning
o Definition
o Concepts
o Characteristics of Retailing
o Functions of Retailers 6 2
Unit II o Evolution of Retail in India
o Consumption & its impact of Retailing in India
o Retail Management Process
o Nature of Indian markets,
o Organized vs. Unorganized Retail
o Structure of Organized Retail 9 3
Unit III o Importance of Retailing/ Retailer
o Challenges Faced in Organized Retail
o Growth prospects in Organized Retail
o Factors that have contributed to the rise of
the retail in India. 12 4
Unit IV o Understanding Retail Terminology.
o Major Retail Players in India & International
o Trends in retailing 3 1
Unit V o Retailers Characteristics
o Types of retailers
o Difference between Services Retailer and
Merchandise Retailers.
o Store vs Non - store retailing
o Multi Channel retailing
o Airport Retailing
o Retail Life Cycle
o Understanding retail framework 12 4
Unit VI o Steps in starting retail business, retail store
location -Legal procedure 3 1
1.2 STORE OPERATIONS 45
Unit I o Managing Retail Operations
o What are Store Operations • Productivity &
Operating Efficiency
o Most Common Mistakes of Retailers
o Controls Essential for successful operations •
Measuring Performance • Stock Turn. 6 2
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9
Unit II o Store Appearance & House Keeping 3 1
Unit III o Functions of a Store Manager
o Promotion, Planning and Execution Retail
Operations
o Understanding key processes in Retail Store.
o Managing Relationship with all the stake
holders.
o Understanding Critical Daily Functions of a
retail store. 9 3
Unit IV o Understanding the terminology
o Need & Significance of Enterprise Resource
Planning
o Integration of ERP in a retail store.
o Retails Operation: Elements and Components. 9 3
Unit V o Store Administration and Management of
Store Floor.
o Management of the Premises.
o Opening and Closing Activity of Store. 9 3
Unit VI o Skills and Responsibility of Retails Store
Manager.
o Method and Approaches to Retail Operations:
o Retail Location: Strategies and Decisions 9 3
1.3 LOCATION PLANNING, STORE PLANNING, DESIGN
AND LAYOUT 45
Unit I o Introduction
o Store Planning 6 2
Unit II o Store Location
o Factors Necessary to consider before
selecting a final site for any store
o Levels of location decisions and its
determining factors
o Factors that a retailers needs to take into
account while choosing a location for retail
store.
o Location Planning 12 4
Unit III o Store Design – Meaning, Factors
o Importance of store Design
o Exterior store Design
o Interior store Design
o Purpose of Store Design 12 4
Unit IV o Types of Layout
o Elements of Store Layout
o Planning & Circulation
o Store front & entrance
o Merchandise Display
o Materials & Finish
o Lighting, Music, Graphs
o Space Mix
o Effective retail space management 15 5
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10
o Floor space management
1.4 COMMUNICATION SKILL - 1 60
Unit I o Introduction to Basic English
o Grammar
o Vocabulary 12 4
Unit II o Sentence construction
o Sentence correction
o Pronunciation & Diction
o Paraphrase
o Speech Sounds 12 4
Unit III o Listening Skill
o Conversations & Feedbacks
o Interpersonal skills 9 3
Unit IV o Introduction to Communication
o Concept of Communication
o Communication Process.
o Channels of Communication Importance of
effective communication in business
o Communication barriers, tools, techniques
and remedies 6 3
Unit V o Types of Communication
o Verbal Communication :
o Oral communication skill - Presentation ,
Speeches
o Writing skills - Letter writing , Report
o Non verbal Communication - Gestures &
Postures in communication. 15 5
UnitVI o Etiquettes and manners 6 2
1.5 HEALTH & SAFETY IN RETAIL 45
Unit I o Hygiene and Safety Practices in Retail
o Basic Hygiene and Safety Practices
o Potential Hazards at Workplace 12 4
Unit II o Safety Measures at Workplace –
o Precautions to be taken for safety 12 4
Unit III o Regulatory Frame work in Retail 9 3
Unit IV o Store Security 12 4
1.6 BASIC COMPUTERS 60
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11
Unit I o Computer Basics
o Basic Hardware
o Microsoft Windows
o Files and folders -Desktop and shortcuts –
Setting - Control Panel - Microsoft notepad -
Using the Explorer/Chrome 12 4
Unit II o Word Processing :
o Mail Merge 12 4
Unit III o Basic Presentation 12 4
Unit IV o Basic Excel 18 6
Unit V o WWW -Internet Browsing - Email 6 2
PAPER
NO. SUBJECT
SEMESTER –II No. of
Hours
(Lectures) Session
of
3 hrs
each
2.1 MERCHANDISING & CATEGORY MANAGEMENT 45
Unit I o Introduction to Merchandising
o Evolution – Objective - Importance 3 1
Unit II o Merchandise Management: Presentation and
Demonstrating Merchandise
Factors affecting Merchandising functions 6 2
Unit III o Strategies for Creating Good –Looking Retails
Stores Displays.
o Retail Plano Gram 6 2
Unit IV o Merchandises role & Responsibilities
o Process of Merchandising planning
o Buying Merchandise
o Price Adjustments 6 2
Unit V o Merchandise Procurement Planning:
o Merchandise Purchase Plan and Category
Management:
o Need for a Merchandise Plan 6 2
Unit VI o Category management
o Introduction to Category Management:
o Concept – Need - ImportanceCategories and
their definitions 6 2
Unit VII o Uses - components - Process, Category role 3 1
UnitVIII o The Reason for Emergence of Category
Management 3 1
Unit IX o Category Management Methods
o Category Management Analysis 6 2
2.2 INVENTORY MANAGEMENT 45
Unit I o Inventory: Definition -Principles/ Role/
Functions/Importance -Purpose of Inventory
Holding - Types of Inventories - Inventory and 9 3
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12
Profitability - Impact of Inventory on logistical
cost
Unit II o Inventory Management: Objectives -
Symptoms of Poor Inventory Management -
Improving effectiveness of Inventory
Management - Inventory turnover -Service
Levels 9 3
Unit III o Retail Store Processes
Stock Management & Inventory Management
Stock Management and its significance. 6 2
Unit IV o Meaning of Perpetual Stock -Annual
Inventory -Negative Stock
o Importance of Quality Management
o Returns and Defective Stock Management
o Gap Management
o Concept of Deleted Line 9 3
Unit V o Inbound Logistics
o Product Delivery
o Vendor Management 6 2
Unit VI o Inventory Control:
o Inventory valuation
o 6 2
2.3 CONSUMER BEHAVIOR 45
Unit I o Introduction to the Study of Consumer
Behaviour
o Defining Consumer Behaviour.
o Scope and Application of Consumer
Behaviour. 6 2
Unit II o Market segmentation 6 2
Unit III o The Consumer Decision Making Process.
o Factors Influencing Buying Behaviour 9 3
Unit IV o Consumer Attitude:
o Consumer Communication.
o Sociological Influences on Consumer Decision
Making:
o Consumer groups.
o Culture 12 4
Unit V o Emerging Trends in Consumer Behaviour
o Consumer Behaviour across segments
o Consumer behavior & shopping patters
o Application of consumer behavior in retailing
o Consumer Psychology. 12 4
2.4 COMMUNICATION SKILLS - 2 60
Unit I LISTENING SKILL: Understanding audience - Face to
face and telephonic conversation 9 3
Unit II SPEAKING SKILL:
o Rapport building 18 6
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13
o Developing effective probing skills
o Asking the right questions
o Paraphrasing
o Summarizing
o Dealing with difficult conversations
o Greetings - Introductions - Handshake
Unit III WRITING SKILL: Business letters
Basic Emails 9 3
Unit IV - Interpersonal and intrapersonal communication -
Interviews - Meetings 12 4
Unit V Grooming - Body Language - Etiquette 12 4
2.5 PRINCIPLES OF MANAGEMENT 45
Unit I o Management - Concept of Management,
Scope, Nature, process, Functions,
significance and Principles of Management,
Evolution of Management Theory 15 5
Unit II o Management Functions - Planning,
Organizing, Staffing, Directing and
Controlling. 15 5
Unit III o Policy and Procedures, Forecasting 6 2
Unit IV o Decision Making
o 9 3
2.6 ADVANCE COMPUTERS -1 30
Unit I o Advanced Excel 15 5
Unit II o Application in spreadsheet 6 2
Unit III o Database management 6 2
Unit IV o MIS 3 1
2.7 SPECIALIZATION: APPAREL, GROCERY 30
Unit I 1. Apparel
o Colour
o Textile & Fabrics
o Anatomy & Measurements
o Designs and cuts
o Accessories and embellishments
o Problems & Defects
o Fashion trends
o Exchange and returns 15 5
Unit II o Grocery
o FMCG -Types
o Nature of merchandise
o Materials used 15 5
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14
o weights and measurement
o Packaging and wrapping
o Handling
o Shelf life & storage of products - room
conditions
o Damaged and expired products - Reject -
Exchange and returns
o Checking merchandise received from
suppliers -
o Arranging merchandise
PAPER
NO. No. of
Hours
(Lectures) Session
of
3 hrs
each
SUBJECT
SEMESTER –III
3.1 INTRODUCTION TO MARKETING 45
Unit I o Role of Marketing in Retail 3 1
Unit II o Retail Marketing Mix
o Segmentation, Targeting & Positioning
approach 9 3
Unit III o Retail Image
o Retail Marketing Strategies 3 1
Unit IV o Concept of services
o Service Strategies: Market research and
Service development cycle, Managing demand
and capacity, opportunities and challenges in
service sector. 9 3
Unit V o The 4 Ps and 3Cs of Marketing
o Marketing as an activity, function, and
philosophy
o Needs, wants and demands 12 4
Unit VI o Orientation of a firm: Production concept;
product concept; selling concept: and
marketing concept. 3 1
Unit VII o Marketing Mix
o New Trends in Marketing:
o Marketing Services:
Ethics in Marketing 6 2
3.2 HUMAN RESOURCE MANAGEMENT 30
Unit I o Introduction
o Definition of Personnel Management the role &
Functions of Personnel Manger, Challenges of
Modern Personnel Management.
o Importance Objectives and Scope of Human
Resource Management (HRM), 6 2
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15
Unit II o Function of Human Resource Management:
Managerial and Operative Functions,
o Qualification and Qualities of Human Resource
Manager in our Organization, 6 2
Unit III o Evolution and Growth of Human Recourse
Management (HRM) India.
o Human Resource Planning 3 1
Unit IV o Personnel Management Function: -
o Wage and Wage Incentives Wages: Meaning,
o Evolution of HRM/Trends in HRM,
o Challenges before the HR manager,
o Role of HR Manager,
o Traits/Characteristics of the workforce,
o Personnel Philosophy,
o Personnel Manual. 9 3
Unit V o Job Analysis, Job Design and Job Evaluation
o Recruitment, Selection and Induction
o Training and Development
o Performance Appraisal
o Compensation Management 3 1
Unit VI o Career Planning and Development
o Participative Management
o Industrial Relations
o Trade Unions 3 1
3.3 SALES PROCESS 45
Unit I Introduction 3 1
Unit II o Retail Selling Skills:
o Pre-Check, Opening the Sale,
o Probing, Demonstration,
o Trial ,
o Close Handling Objections,
o Closing,
o Confirmations & Invitations 15 5
Unit III o Sales and Stock Feedback and
Replenishments:
o Sales Organization and its evaluation 6 2
Unit IV o Job and role of Sales Management in
Organizations 6 2
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16
Unit V o The Selling functions
o The importance of systems selling in
contemporary environment
o Selling of services as opposed to selling of
tangible products selling process
o Trade -in discounts, Coupons etc 15 5
3.4 ORGANIZATIONAL -
INDIVIDUALBEHAVIOR&CUSTOMER SERVICE
MANAGEMENT 45
Unit I o Understanding Organizational Behaviour
o Effectiveness in Organizations
o Social systems and organizational culture
o Organizational behavior across cultures 3 1
Unit II UNDERSTANDING AND MANAGING INDIVIDUAL
BEHAVIOUR
o Individual differences and work behavior
o Personality -Attitudes
o Perceptions,Attributions and Emotions
o Job Design, Work andMotivation
o Evaluation,Feedback and Rewards
o Managing misbehavior
o Stress and Counseling 9 3
Unit III GROUP BEHAVIOUR AND INTERPERSONAL
INFLUENCE
o Informal and Formal Groups
o Teams and Team Building
o Managing Conflict andNegotiation
o Power and Politics
o Empowerment andParticipation
o Assertive Behaviour 9 3
Unit IV ORGANIZATIONAL PROCESSES
o Communication
o Decision Making
o Leadership 3 1
Unit V ORGANIZATIONAL DESIGN, CHANGE AND
INNOVATION
o Organizational Structure and Design
o Managing Change and Innovation 3 1
Unit VII o Customer Relationship Management: 6 2
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17
Definition, Meaning and Scope, Attracting and
Retaining Customers.
o Building Loyalty, Developing Loyalty
Program. Types of Relationship Marketing.
Unit VIII o Difference between consumer and customer
o Identify & Dealing customer’s needs
o Customer Mental Process,
o Customer Satisfaction Index. 3 1
Unit IX o Customer Service in Retail - Role of customer
service - Customer Service & Retail Industry
o Elements of Customer Service - Identify the
elements of Good customer service - Enlist the
advantages of customer service 6 2
Unit X o CRM and Relationship Marketing,
o CRM Strategy, 3 1
3.5 BUSINESS COMMUNICATION & COMPUTERS 45
Unit I o Creating Positive image
o Handling Conversations
o Courteousness 3 1
Unit II o Debate,
o Group Discussion,
o Advance Presentation,
o Advance Speech,
o Role -play 15 5
Unit III o Business Etiquette & Manners 3 1
Unit IV o Email Writing 6 2
Unit V o SAP 9 3
Unit VI o Online Payments 3 1
Unit VII o Digital formats 3 1
Unit VIII o Online security 3 1
3.6 SPECIALISATION: LIFESTYLE, FURNITURE,
ACCESSORIES 30
Lifestyle
o Nature of merchandise
o Materials 9 3
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18
o Packaging and wrapping (Wrappers Carrier
bags Bubble wrap Styrofoam Boxes)
o Handling
o storage and display of products - room
conditions
o Damaged and expired products
o Exchange and returns
Furniture
o Types
o Fabrics and Materials, surface and finishes
o Dimensions and measurements
o Layout and Designs
o Displays and colours 12 4
Accessories
o Types
o Materials used
o Measurements and size
o Usage
o Quality and expiry
o Returns and damage
o Up selling 9 3
3.7 INTERNSHIP 30 4
Each candidate has to undergo internship in industry
during the 3rd Semester and has to submit the report for
the same.
PAPER
NO. SUBJECT
SEMESTER –IV No. of
Hours
(Lectures) Session
of
3 hrs
each
4.1 BRAND MANAGEMENT &VISUAL
MERCHANDISING 60
Unit I o Product and Brand Management
o Strategic Brand Management and Building
Strong Brands
o Brand Positioning
o Brand Strategy, Brand Planning, and Brand
Profitability 9 3
Unit II o Growing and Sustaining Brands, New
Products and Brand ExtensionsBrand equity; 9 3
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19
branding decisions; brand portfolios
Unit III o Brand Analysis 6 2
Unit IV o Integrated Marketing Communication 3 1
Unit V o Visual Merchandise: Objective and Principle
of successful visual Merchandise. Signage:
Types and Character, 6 2
Unit VI o Visual Display. Devising Merchandise Plan:
Innovativeness, Assortment. 6 2
Unit VII o Other parts of a Store
o Displays
o Design
o Mannequins
o Props & Signage
o Tools and Materials of the Trade
o Fixtures and Lighting
o Store Planning and Layout
o Store Fixture Plans
o Store Renovation 15 5
Unit VIII o Store Image and Security
o Non store merchandising 6 2
4.2 STRATEGIC MANAGEMENT 45
Unit I o Introduction to Strategic Management
o Definitions & concepts (Company / Business /
Management levels) 6 2
Unit II o Nature, importance & benefits of Strategic
Management,
o Strategic Management models & guidelines
for effective Strategic Management 9 3
Unit III o Overview of Strategic Management Process 6 2
Unit IV o Strategy Formulation
o Strategy Implementation
o Strategy Evaluation 12 4
Unit V o General Characteristics of an effective
Evaluation System Contingency planning and 12 4
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20
Auditing
4.3 RESEARCH METHODOLOGY 45
Unit I o Market Research: - Meaning, Functions &
Importance. 6 2
Unit II o Types of Research Design 6 2
Unit III o Data Collection: - Primary & Secondary
Sources, Questionnaire, Planning & Dating
System in Measurements. 15 5
Unit IV o Sampling Methods 12 4
Unit V o Market Research Writing. 6 2
4.4 PRODUCT KNOWLEDGE 30
Unit I Types, Formats, Verticals & Segments
Introduction to:
o Retail Formats (Hypermarkets, Supermarkets,
Discount Stores, Convenience Stores,
Department Stores Specialty Stores ,E -Tailing,
Malls etc) 6 2
Unit II o Product Retail Segments (Consumer Durables,
Home Appliances/equipments, Health &
Beauty Care Services 6 2
Unit III o Pharmaceuticals, Food & Grocery, Out-of-
Home Food Services, Books, Music & Gifts,
Entertainment Footwear etc) 6 2
Unit IV o Core Processes 6 2
Unit V o Understanding the Demand Drivers &
Success Factors
o Demand Drivers
o Success Factors 6 2
4.5 E-RETAILING & E- COMMERCE 45
Unit I o Meaning
o Definition
o Types
o Concepts 9 3
Unit II o Retailing Vs E_ retailing
o Benefits/ Advantages
o Disadvantages 6 2
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21
o Barriers.
Unit III o Evolution of Ecommerce and e retailing
o OMNI channel
o Trends in technology; developing markets for
E-commerce.
o Advantages and Reasons for Transacting
Online,
o Categories of E-commerce,
o Planning Online Business 15 5
Unit IV o Nature and Dynamics of the Internet,
o Pure Online vs. Brick and Click Business,
o Assessing Requirement for an Online
Business 9 3
Unit V o Online retailing & service
o Designing, Developing and Deploying the
System
o Applications in E-commerce
o Marketing Trends in E-Business
o Building E-Presence:
o Emerging Trends of M-Commerce: 6 2
4.6 PROMOTIONS 30
Unit I o Promotion mix 9 4
Unit II o Advertising: Importance and scope 3 1
Unit III o Sales promotion: objectives; consumer
promotions 3 1
Unit VI o PR and publicity 3 1
Unit V o Personal Selling: recruitment, selection,
training, motivation and evaluation of sales
reps. 6 2
Unit VI o Integrated Marketing Communication:
o Definition of target audience; determining
communication objectives;
o designing communication and selection of
channels 6 2
4.7 SPECIALISATION:ELECTRONICS, AUTOMOBILE,
JEWELLERY 30
Electronics 12
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o Entertainment
o Home appliances
o Office gadgets
o Communication
o Health
o Packing and Handling
o Damaged and returns
o Materials and Usage
o Unit of Measurement
o Care and After sales
o Upselling
Automobile
o Types
o Parts and mechanism
o Specifications
o Care and after sales 9
Jewellery
o Types
o Materials
o Gems and cuts
o Making process
o Designs
o Packaging 9
4.8 INTERNSHIP 30 4
Each candidate has to undergo internship in industry
during the 4th Semester and has to submit the report for
the same.
PAPER
NO. SUBJECT
SEMESTER –V No. of
Hours
(Lectures) Session
of
3 hrs
each
5.1 MALL MANAGEMENT 45
Unit I o Introduction
o What is a Mall
o Concepts of Mall in India
o Facilities Management in Mall 3 1
Unit II o Concept of shopping mall,
o Growth of malls in India,
o Mall positioning strategies,
o Strategic planning for malls. 9 3
Unit III o Aspect in Mall Management
Concepts in mall design,
o Factors influencing malls’ establishment,
o Recovery management,
o Aspect in finance,
o Human resources, 12 4
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o Security and accounting,
o Legal compliances and issues,
o Measuring mall performance
Unit VI o Mall Operations
Store allocation,
o Leasing negotiations,
o Maintenance and repairs,
o Security and safety procedures and
regulations,
o Operational activities,
o Footfalls measurement,
o Common area management. 12 4
Unit V o Tenant Management
Selection of anchor tenant,
o Tenant mix,
o Types of retail formats,
o Multiplexes,
o Food courts,
o Branded stores,
o Specialty stores,Hypermarkets,
o Supermarkets,
o Mall resource allocation,
o Owner -tenant relationship 9 3
5.2 RETAIL TECHNOLOGY 45
Unit I o Need For Technology In Retail - Electronic
Data Interchange (EDI) ,
o Database Management - Data Warehousing -
Data Mining. 3 1
Unit II o Introduction to Information Technology
o Types of Technology used in Retailing
o e-business Concept
o Web, nonstore base of retailing 3 1
Unit III o RFID (Radio Frequency Identification),
o Barcode,
o Loyalty Program & its use in IT,
o Virtual Trail rooms
o Omni channel 9 3
Unit VI o Business Analytics
o Role of IT in Business,
o Influencing Parameters for use of IT in
Retailing,
o IT Options Available to Retail,
o IT Application for Retail,
o Advantage of IT Application to Retail. 6 2
Unit V o Collection of Data/Efficiency in Operations
help in Communication,
o Computer Awareness
o Issues Concerning the Use of Internet and
Related Technology to Improve Retail
Business. 6 2
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Unit VI
o Emphasize Analysis of Consumer and
Product/Service Types on Online Retailing,
o Effective Management of Online catalogues,
o Direct Retailing Methods that Involves
Technology such as Interactive TV and Mobile
Commerce.
o Critical Analysis of E-Retailing Strategies,
o How Firms are using the Internet to expand
their Markets,
o Customer Relationship Management and
increase their sales. 6 2
Unit VII o Usage of information technology,
o Factors affecting the use of information
technology,
o Information Technology in Retail,
o Flow of Information, 6 2
Unit VIII o Data Security,
o More Information to Evaluate Merchandise,
o Use of IT in Finding Store Location,
o Enterprise Resource Planning, Mobile Retail &
Digital Wallets
o Electronic Payment Systems, Cybercash,
Smart Card, Electronic Banking, Electronic
Fund Transfers 6 2
5.3 BUSINESS ETHICS & CORPORATE SOCIAL
RESPONSIBILITY 45
Unit I o Managing Ethics - meaning and types
o Framework of organizational theories and
sources
o ethics across culture
o factors influencing business ethics –
o ethical decision making
o ethical values and stakeholders 9 3
Unit II o ethics and profit.
o Consumer Protection
o Displaying price & law
o Employee – retailed legislation 6 2
Unit III o Business ethics & social responsibility
o Consumerism
o Ethical Sources 6 2
Unit IV o Advertising Standards Council of India code of
ethics in advertising; promotion to
children; unfair practices in marketing 6 2
Unit V o Corporate Governance 6 2
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o compensation issues
o Consumer rights
Unit VI o Social Responsibilities of Business: -
o Responsibilities to shareholders,
o Employees, Customers,
o Community 6 2
Unit VII o Consumerism & Business: - Consumer Rights,
o Exploitation of Consumer,
o Consumer Protection, 6 2
5.4 CORPORATE GROOMING & COMMUNICATION
SKILLS 45
Unit I o Professional Dressing & Grooming
o Courtesy & Manners 3 1
Unit II o Negotiating & Selling Skills
o Business Letters
o Email Writing 12 4
Unit III o Grooming for Interviews
o Group Discussions 6 2
Unit IV o Role play
o Telephonic Conversation
o Corporate communication 9 3
Unit V o Generic Assessment - APTIS 15 5
5.5 RETAIL FORMATS&PRIVATE LABELS 45
Unit I o Retail Formats
o Types
o Formats
o Traditional versus Modern Retail Formats;
o 9 3
Unit II o Store based Retail Formats and Non Store
Based Retail Formats; 3 1
Unit III o Franchising -the Emerging Retail Format 3 1
Unit IV o Unconventional channels
o Omni Channels 6 2
Unit V o Introduction to Private label brands
o Private Labels – Meaning and Concept
o Role
o Need and Evolution of Private Labels,
o Process of Creation, 9 3
Unit VI o Global and Indian scenario, 3 1
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Unit VII o Factors influencing Private label development
and promotion,
o Transition from private labels to store brands
o concept of private labels and use of category
management in large retail establishments 9 3
Unit VIII o Managing Logistics 3 1
5.6 SPECIALISATION:PHARMA&HEALTH, BEAUTY,
ENTERTAINMENT, GIFTS&STATIONARY 30
Unit I 1. Pharma & Health
Products
Types
Generic drugs
OTC Drugs
Cosmetics
Nutrition
Packaging and wrapping
Temperature and
Ayurvedic products
Electronics and equipments
Quality 9 3
Unit II 2. Beauty
Types
Products –uses - application
Application and care
Damage and expiry
Quality 9 3
Unit III 3. Entertainment
Gaming
Music
Movies
Merchandise
Toys 6 2
Unit IV 4. Gifts & Stationary
Types
Products
Materials
Damage and expiry
Quality 6 2
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Damage and returns
5.7 INTERNSHIP 30 4
Each candidate has to undergo internship in industry
during the 5th Semester and has to submit the report for
the same
PAPER
NO. SUBJECT
SEMESTER –VI No. of
Hours
(Lectures) Session
of
3 hrs
each
6.1 FRANCHISE MANAGEMENT&B -2-B RETAILING 45
Unit I o Meaning
o Types/ Modes of Franchising ,
o Advantages/ Benefits and Disadvantages
o Challenges 6 2
Unit II o Franchising in India
o Role of Franchisor and Franchisee
o Reasons for the success of franchising in India 6 2
Unit III o Franchising as a Retail Strategy , 3 1
Unit IV o Retailing and Vertical Marketing System , 3 1
Unit V o Preparing for Franchising ,
o Evaluating a Franchise ,
o Financial and Legal Aspects of Franchise , 6 2
Unit VI o Managing Franchise Relationship 3 1
Unit VII o Introduction
o Meaning
o Concepts 9 3
Unit VIII o Concept of B2B Retailing in India
o Advantages
o Disadvantages 9 3
6.2 LOGISTICS OF E-COMMERCE 45
Unit I o Role of Information Technology in Point -of-
Sale System. Electronic Fund Transfer at POS.
Data Ware House and Data Mining. General
Merchandise Planning Software. 9 3
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Unit II o Payment, Security and Privacy Issues in
Online Business
o Issues relating to privacy and security in
online trading
o Electronic payment systems -credit cards,
debit cards, smart cards, e-credit accounts, e-
money.
o Mobile Applications 9 3
Unit III o Security concerns in e-commerce,
authenticity, privacy, integrity, non-
repudiation, and encryption.
o Cryptography techniques and restrictions
placed by them on exports.
o Securing networks using firewalls and other
machines 9 3
Unit IV o Technology for Online Business: Internet, IT
Infrastructure, Middleware Contents, Text
and Integrating E -Business Applications,
Mechanism of Making Payment Through
Internet, 9 3
Unit V o Online Payment Mechanism, Electronic
Payment Systems, Payment Gateways,
Visitors to Website, Tools for Promoting
Website,
o Plastic Money, Debit Card, Credit Card,
o Laws Relating to Online Transactions 9 3
6.3 INTERNATIONAL MARKETING 45
Unit I o International Marketing - Concept, Importance
o International Marketing Research and
Information System 3 1
Unit II o Market Analysis and Foreign Market Entry
Strategies,
o Future of International Marketing, 6 2
Unit III o India’s Presence in International Marketing
o Internationalization of Retailing and
Evolution of International Retailing,
o Motives of International Retailing, 6 2
Unit IV o International Retail Environment – Socio -
Cultural, Economic, Political, Legal, 3 1
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Technological
Unit V o Selection of Retail Market,
o Study and Analysis of Retailing in Global
Setting,
o Methods of International Retailing,
o Forms of Entry -Joint Ventures, Franchising,
Acquisition 9 3
Unit VI o International Retailers - Explanations of
Internationalisation - Market Selection and
Growth Stages of Internationalisation ,
o International Opportunities ,
o Market Entry Strategies - Factors Determining
Choice of Entry Methods - Standardisation
versus Adaption Strategies - Problems for New
entrants ,
o Internationalisation Process ,
o Retail Structures ,
o Issues in Implementing International
Strategies , 9 3
Unit VII o List of Leading International Retailers
o Competing in Foreign Market,
o Multi -country competition and Global
Competition,
o Competitive Advantages in Foreign Market,
o Cross Market subsidization, 6 2
Unit VIII o Retail Structure,
o Global Structure. 3 1
6.4 ENTREPRENEURSHIP MANAGEMENT 45
Unit I o Entrepreneur and Manager, Entrepreneur and
Intrapreneur .
o Concept, meaning and definition of
entrepreneur and entrepreneurship .
o Importance and significance of growth of
entrepreneurial activity.
o Characteristics and qualities of entrepreneurs
o Classification and types of entrepreneurs .
o Women entrepreneurs Women : Problems
and Promotion .
o Theories of entrepreneurship 9 3
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Unit II o Factors influencing entrepreneurial
development and motivation.
o Role of culture in entrepreneurial
development .
o Entrepreneurial development programme
(EDP), Managing the problems faced by
entrepreneurs
o Development of women entrepreneurs -with
reference to SHGs
o Options available to entrepreneurs ,
ancillarisation franchising and outsourcing .
Cases on takeover, mergers and acquisitions
in India and at global level .
o Social Entrepreneurship -Definition ,
importance and social responsibilities NGOs 9 3
Unit III o Entrepreneurial Project Development
o Idea generation - sources and methods
o Identification and classification of ideas .
o Environmental Scanning and SWOT analysis
o Preparation of project plan - points to be
considered
o Components of an ideal business plan -
market plan, financial plans, operational plan ,
and HR plan .
o Project formulation - project report
significance and contents
o Project appraisal - Aspects and methods:
o Technological feasibility
o Managerial competency 9 3
Unit IV Small and Medium Enterprises:
o Meaning and definition (evolution)
o Role and importance
o Policies governing SMEs
o Organizational structure
o Steps in setting up a small unit
o SME funding. Requirements of capital (fixed
and working), Factors determining capital
requirements, Importance offixed and
working capital, Working capital
management, Sources of finance for SME'S .
Taxation benefits
o SIDBI and SISI - Their role in the development
of SMEs. Taxation benefits 9 3
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o SIDBI and SISI - Their role in the development
of SMEs
o Marketing mechanism in SMEs
o Problems of SMEs and prospects
o Turnaround strategies for SMEs
Unit V
o Small Business as Seed -Bed of
Entrepreneurship: - Concept of Business
venture. The start –up process, Concept, Plan,
Implementation, Initial strategic Planning,
Product & Market Scope, Legal & Tax
consideration, Risk analysis and Financial
considerations.
o Profit Planning in Small Enterprise: - Growth
strategies and diversification, Finance
Management of current operations and
expansion of capital
o Role of Small Business in the National
Economy, National Policies for Small Business
development, Governmental and non -
governmental assistance.
o Contribution of Commercial Banks in
promoting and servicing Small Business.
o Elements of Industrial Policy for promoting
Small Business Production, Marketing and
Complimentary, Small Business and Modern
Technology.
o Government Policies and formalities in setting
up a Unit, Basic requirements regarding
Registration, Excise, Sale Tax, Factory Act. 9 3
6.5 FINANCIAL ASPECT OF RETAILING 45
Unit I o Introduction to Accounting 6 2
Unit II o Basic Accounting concepts 12 4
Unit III o Financial Statement - Trading - Profit & Loss
Account 9 3
Unit IV o Trial balance 6 2
Unit V o Accounting for non-trading institutions - 6 2
Unit VI o Different forms of Business organizations 6 2
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6.6 SUPPLY CHAIN MANAGEMENT 45
Unit I o Meaning, purpose & scope & benefits of SCM,
o Types of supply chain, levels of SC,
o Supplier relationship management,
o Concept of Supply Chain Management
o Need for Supply Chain Management
o Evolution of Supply Chain Management 6 2
Unit II o Supply Chain Integration
o Innovation in Supply Chain Management 3 1
Unit III o Food & Grocery in Supply Chain Management
o Retail Logistics
o Global Optimisation, Importance, Key Issues, 3 1
Unit IV o Inventory Management, Economic Lot Size
Model, Supply Contracts, Centralized vs.
Decentralized System. 6 2
Unit V o Supply Chain StrategiesStrategic Alliances:
o Procurement and Outsourcing: Outsourcing,
o Benefits and Risks,
o Framework for make/Buy Decision, 9 3
Unit VI o E-Procurement, Frame Work of E-
Procurement. Dimension of Customer Value,
Conformance of Requirement, Product
Selection, Price and Brand, Value added
Services, Strategic Pricing, Smart Pricing,
Customer Value Measures. 6 2
Unit VII o Organization structure
o Demand Forecasting 3 1
Unit VIII o Order Processing:
o Transportation
o Warehousing
o Materials Handling System
o Packaging
o Inventory Management
o Inventory Control:
o Inventory valuation 6 2
IX o Information System
o (i) Performance Measurement
o (iv) Modern Logistics Infrastructure
o Private Logistics Companies 3 1
6.7 INTERNSHIP
Each candidate has to undergo internship in industry
during the 6th Semester and has to submit the report
for the same 30 4
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PASSING STANDARD AND PERFORMANCE GRADING:
MARKS
GRADE POINTS
GRADE
75 TO 100 7.5 TO 10.0 O
65 TO 74 6.5 TO 7.49 A
60 TO 64 6.0 TO 6.49 B
55 TO 59 5.5 TO 5.99 C
50 TO 54 5.0 TO 5.49 D
0 TO 49 0.0 TO 4.99 F (FAILS)
The performance grading shall be based on the aggregate performance of Internal Assessment and
Semester End Examination.
The Semester Grade Point Average (SGPA) will be calculated in the following manner:
SGPA = CG / C for a semester, where C is Credit Point and G is Grade Point for the Course/ Subject.
The Cumulative Grade Point Average (CGPA) will be calculated in the following manner :
CGPA = CG / C for all semesters taken together.
R. 9486 PASSING STANDARD FOR ALL COURSES :
Passing 50% in each subject /Course combined Progressive Evaluation (PE)/Internal Evaluation and
Semester -End/Final Evaluation (FE) examination taken Separate. i.e. (Internal plus External
Examination)
R. 9487 - A
A. Carry forward of marks in case of learner who fails in the Internal Assessments and/ or
Semester -end examination in one or more subjects (whichever component the learner has
failed although passing is on total marks).
B. A learner who PASSES in the Internal Examination but FAILS in the Semester -end Examination
of the Course shall reappear for the Semester -End Examination of that Course. However
his/her marks of internal examinations shall be carried over and he/she shall be entitled for
grade obtained by him/her on passing.
C. A learner who PASSES in the Semester -end Examination but FAILS in the Internal Assessment
of the course shall reappear for the Internal Examination of that Course. However his/her
marks of Semester -End Examination shall be carried over and he/she shall be entitled for
grade obtained by him/her on passing
R. 9487 – B ALLOWED TO KEEP TERMS (ATKT)
A. A Student who fails in a course shall be allowed to present himself/ herself for assessment in the
same course when the course is offered again subject to a maximum of three attempts (inclusive of
the additional examination) in addition to the original attempt.
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B. A students obtaining the letter grade “F” in a course will be allowed to keep terms and proceed to the
next semester if he/she has acquired the grade “F” in not more than four subjects in semesters I and II
C. A students who has been allowed to keep terms will have to appear for the mid -semester examination
of 40 marks and an end -semester examination of 60 marks in the subsequent semester. The provision of
supplementary exams can be availed by ATKT students as well.
D. In case a student has failed in a course and the course in which he/she desires to present
himself/herself for assessment again is not being offered for any reason, the examination committee will
hold a mid-semester and end-semester examination at a suitable time which will be intimated to the
student sufficiently in advance subject to a maximum of two such attempt.
E. An additional end-semester examination of 60 marks may be held after the declaration of Semester IV
results for students who fail courses across semesters and the marks obtained in the mid -semester
examination will be carried forward. If a student fails the ATKT attempt then an additional end-semester
examination of 60 marks may be given and the mid - semester marks of the ATKT attempt will be
carried forward. Studen ts of Semesters III & IV who fail in elective courses may be given an additional
end-semester examination of 60 marks and the 40 marks obtained in the mid -semester examination will
be carried forward. This additional will be given on the basis of an application made by the student
within 10 days of the declaration of semester IV Results.
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(Appendix ‘B’)
New ordinances 674 3 & 67 44 relating to the
BMS (Retail Management)
i) Necessity of starting these courses: - The University of Mumbai’s Garware Institute of Career Education &
Development plans to introduce three years Full time BMS ( Retails Management ). Retail sector in India is on
rise and there is acute demand for trained profession als in this field. There is wide scope for growth as the
number of retail chains and retails outlets, shopping malls, super stores are increasing at a constant fast rate in
present time in the market. There is a dearth of skilled and trained/ groomed aspir ing retails professionals in
the country so the need is to equip individuals with key skills required for a successful career in retail.
ii) Whether UGC has recommended to start the said courses: - UGC encourages the incorporation of skill
oriented and va lue added courses t o develop skilled manpower.
iii) Whether all the courses have commenced from the academic year 20 18-19: - Yes, it would be
commencing from the Academic year 20 18-19.
iv) The Courses started by the University are self -financed, whether adequ ate number of eligible
permanent Faculties are available? – Yes, this course is self -financed. The expert visiting faculty from
industries come to teach this course.
v) To give details regarding duration of the course and is it possible to compress the cour se? : - The
duration of the course in Three years (Six Semester). It cannot be further compressed.
vi) The intake capacity of each course and no. of admissions given i n the current academic year (2018 -19): -
The intake capacity of this course 30 students eac h batch and admitted 22 students.
vii) Opportunities of Employability / Employment available after undertaking these courses: - The students
completing this course have career opportunities at retails chains, malls, in various job roles, procurement,
stores, merchandising, marketing promotion, brand management, category management etc.
I/c. DIRECTOR