Ad on ECOMMERCE 1 Syllabus Mumbai University

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AC - 26/12/2018
Item No. : 4.15






UNIVERSITY OF MUMBAI



















Syllabus for Add -on-Vocational
Certificate, Diploma and Advanced Diploma Course
in
E-Commerce
Semester I to VI


Under the Faculty of Commerce & Management
(with effect from the Academic Y ear 2018 -19)

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ADD -ON-VOC E-COMMERCE
CERTIFICATE, DIPLOMA AND ADVANCED DIPLOMA COURSE
SYNOPSIS OF SYLLABUS
(w.e.f. 2018 -2019)

LEARNING OBJECTIVE :

- To enable students to be covenants with different aspects of computer systems and have
working knowledge in MS -OFFICE SUIT and Managerial Skills.
- To get hands on experience in software development tools, software system and modern
computing platforms.
FIRST YEAR

SEMESTER – I
PAPER – I
FUNDAMENTALS OF COMPUTERS AND APPLICATIONS


UNIT I (10 Lectures)
Computer system and its components, Concepts of hardware and software, Generations of
computers, Input and Output devices, Application software and System software, Concepts of
operating systems, Batch and Real Time Processing

UNIT II (10 Lectures)
Data representation - data and information, b its and bytes, text codes , number system , conversions,
Computer memory - main memory, auxiliary memory and RAM, Processor - CPU, microprocessor,
processor structure, multiprogramming

UNIT III (10 Lectures)
Basic communication system , Data transmission, Methods of transmission, Modes of transmission ,
Computer networks - LAN , MAN , WAN , Routing , network topology , Transmission technology,
Internetworks and Protocols

UNIT IV (PRACTICALS) (10 Lectures)
Practicals on Word processing using MS -Word, Electronic Spreadsheet using MS -Excel and
Interacting presentations using MS -PowerPoint

REFERENCES :

1) Fundamentals of Computers and Information Technology by M. N. Doja
2) Fundamentals Information Technology by Deepak Bharihoke, Third Edition
3) Fundamentals of Computers and Information System by Niranjan Shrivastava

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SEMESTER – I

PAPER – II

PRINCIPLES OF MANAGEMENT

Max. Marks : 50



Unit : 01 – Introduction to Management : (05 Lectures)
- Management – Meaning – Concept – Definition – Functions of Management – Henry Fayol’s
14 Principles of Management – F.W. Taylor’s Scientific Management Approach.
- Managerial Skills – Concept – Conceptual Human and Technical Skills.

Unit : 02 – Planning & Decision Marketing : (05 Lectures)
- Planning – Concept – Components – Significance / Importance – Steps.
- Organising – Principles – Organisation Structures – Matrix – Line & Staff – Virtual
Organisations – Key Features, Merits & Limitations.
- Decision Making – Concept – Techniques.

Unit : 03 – Human Resource Management : (10 Lectures )
- Human Resource Management – Concept – Scope.
- Motivation – Concept – Need – Factors – Theories – Maslow’s Need Hierarchy Theory –
Theory X & Theory Y – Need for Motivation in Corporate Business Houses – Case Studies.


Unit : 04 – Leadership & Corporate Governance : (10 Lectures)
- Leadership – Concept – Qualities – Styles – Transactional & Transformational Leadership
Styles – Case Studies.
- Corporate Governance – Concept – Importance – Corporate Governance with respect to
Accountability of Boa rd of Directors.
- Case Studies.

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SEMESTER – II
PAPER – I
DEVELOPMENT OF PERSONAL SKILLS
Max. Marks : 50


Unit : 01 – Personal Skills (06 Lects)
Personal Skills – Concept – Importance
Personality – Concept – Determinants
Self Evaluation – Identifying Ones Strengths & Weaknesses

Unit : 02 – Types of Skills – Implications (08 Lects)
Types of Personal Skills – Written Communication Skills – Interpersonal – Presentation Skills –
Listening Skills – Human Skills – Honesty and Integrity Ski lls – Leadership – Concept Benefits –
Applicability in Corporate Houses.

Unit : 03 – Intelligence Quotient & Emotional Quotient : (08 Lects)
Intelligence Quotient – Concept – Skills Required – Critical Thinking – Thinking Skills –
Analytical Skills – Adaptability Skills – Decision Making Skills – Importance – Implications.
Emotional Quotient – Concept – Importance – Implications.

Unit : 04 – Stress Management & N etworking : (08 Lects)
- Stress & Stress Management – Concept – Sources – Effects and Ways to Reduce Stress.
- Conflict Management – Concept – Techniques.
- Networking – Concept – Importance.

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SEMESTER – II
PAPER – II
INTERNET PRACTICES AND APPLICATIONS

UNIT I (10 Lectures)
History of Internets, Protocols, Services, Domains, Search engines ,Security issues for systems,
Internet as a research tool, Intranets, Viruses, Anti -Viruses, Precaution and Safety measures,

UNIT II (10 Lectures)
Client and servers, host and terminals, TCP/IP, URL , World Wide Web , Web browsers, IP
Address, HTML document life cycle, Planning the site , Designing the site , Developing the site,
Domain name registration, Testing the site, Maintaining the site

UNIT III (10 Lectures)
Using basic html tags, adding headings, paragraphs, adding lists, table tag, form tag, images, and
frames.

UNIT IV (PRACTICALS) (10 Lectures)
Designin g the Webpages using HTML

REFERENCES :

1) The World Wide Web, Tata McGraw -Hill.
2) Web Application Architecture Principles, protocols and practices Leon Shklar Richard Rosen Dow
Jones and Company .
3) HTM L A ND CS S: DESI GN AND BUI LD WEB SI TES , B Y J ON
DUC KET T

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SECOND YEAR
SEM ESTER III
PAPER – I
DATABASE MANAGEMENT SYSTEMS (DBMS) & RELATIONAL DATABASE
MANAGEMENT SYSTEMS (RDBMS) (50 MARKS)
Total : 20 Lects + 20 Practs
UNIT I
1. Introduction to DBMS
Definition, Purpose, Database language, Database management system,
Database Users, Overall System Structure, Different types of database systems.


08 Lects 2. E- R Model
Basic concepts, Mapping constraints, Keys, E -R diagram, Database Schema,
Reduction of schema to tables.
3. Relational Model
Structure of relational database, Relational Algebra.
UNIT II
4. SQL – Background, Basic structure, Null values, Nested sub queries, Derived
relations, Joined relations, DDL
08 Lects
5. Concurrency control -lock based protocol, timestamp based protocol, validation
based protocol, Deadlock handling
UNIT III
6. Introduction to SQL
The SQL language, role of SQL, Features and benefits, SQL standards
(ANSI/ISO standards, other SQL standards & SQL access group), SQL and
Networking

04 Lects
+
20 Practs 7. Basics
Statements, names, data types, constants, expressions, built in functions, missing
data (NULL values) , Insert and delete operations, SET operations, Aggregate
functions,
8. Simple Queries & Multi Table Queries
Practical : Minimum 10 practical to be covered.
References :

1. Database management Systems, Majumdar / AK Bhattacharya, Tata McGraw Hill
2. Database Systems and Concepts, Henry F. Korth, Sliberschatz, Sudarshan, McGraw Hill

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SEM ESTER III
PAPER II
NETWORKING (50 MARKS)
Total : 20 Lects + 20 Practs
UNIT I
1. Networking
Need, types, Media, topologies, standards , Internetworking , Network design and
tasks in designing a network



10 Lects 2. Identifying requirements
Business need, future growth of the network, working with existing
infrastructure, internet and intranet requirements, security and accessibility
requirements, choosing suitable architecture , Choosing a suitable LAN &WAN
3. Terms
Protocols , Network traffic , Protocol analyzer
UNIT II
4. Different types of switching and its applications

10 Lects 5. Network access methods for enterprise: Ethernet, gigabit Ethernet, token ring,
FDDI
6. Access and backbone networks , Network tuning
7. Address management
CIDR, NAT
UNIT III
8. Introduction to network security
Need, threats, authentication, access control, server logs, virus protection,
firewalls, intrusion detection systems, VPN, backup and off -site storage,
Physical security, physical threats, implementing physical security.


10 Lects
9. Data security
SSL, cryptography
10. Data Privacy
Encapsulation, IPSec, L2TP Protocol
References:

1. Andrew Tonenbourn - Networking
2. William Stollings – Computer Networks

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SEM ESTER IV
PAPER I
TALLY ERP 9 (50 MARKS)
Total : 20 Lects + 20 Practs
TALLY ERP 9
UNIT I
1. Introduction
Opening Tally.ERP9 software, creating a company, selecting a company, shut a
company, delete a company


08 Lects 2. Groups and Ledgers
Creating: single group, sub – groups, multiple groups and displaying and altering
groups
Create, display and later a single ledger, create multiple ledgers and display or
alter it.
UNIT II
3. Understanding Inventory
Stock group, stock categories, godowns, units of measure, stock items
08 Lects
4. Understanding vouchers
Types of vouchers, configuring entry, journal entry for receipt and payment
UNIT III
5. Contra and journal voucher
Purchase and Sales Sequence, Cost categories and cost centre’s 04 Lects
+
20 Practs 6. Understanding BOM (Bill of material) and Price list
Tax deducted at source, VAT and service tax
Practical : Minimum 5 practical of Tally to be covered.
References :

1. Tally ERP 9

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SEM ESTER IV
PAPER II
CONCEPTS OF E -COMMERCE & CYBER LAWS (50 MARKS)
Total : 3 0 Lects
CONCEPTS OF E-COMMERCE
UNIT I
1. Introduction to Internet
The development of internet, TCP/IP, Internet protocols, Internet components,
Uses of internet


10 Lects 2. Introduction to E -commerce
Definition, Scope, E -commerce and trade cycle, Electronic Markets, EDI,
Internet Commerce, E -commerce in Perspective, Trade Cycle, Other E -
commerce technologies, Online payments, the E -shop, Delivering the goods,
After sales service, Internet e -commerce security
UNIT II
3. Business strategy in an Electronic Age
The Val ue chain : Supply chains, Porters value chain model, inter organizational
value chains, Competitive Advantage, Business strategy


10 Lects 4. E – business
Introduction, Internet bookshops, grocery supplies, software supplies and
support, software supplies and support, electronic newspapers, internet banking,
virtual auctions, online share dealing, gambling on the net, e -diversity , Business
to Business and Business to Consumer E -commerce .
CYBER LAWS
UNIT III
1. Introduction to cyber laws, IT Act

10 Lects 2. IT – Digital Signature, Private key, Public key
3. Cyber crime , Digital Signature Certificate
4. Penalties & Adjudication , Offences under IT Act
5. Virus on the Internet , Defamation, harassment & Email abuse , Protection of
Cyber Consumers in India , Arrest without warrant (u/s 80) & Act to have an
overriding effect
References :

1. E- commerce Strategy, Technologies and Applications, David Whiteley,
McGraw Hill International.
2. E – commerce: The cutting Edge of Business, Kamlesh K Bajaj & Debjani Nag,
Tata McGraw Hill.
3. Vivek Sood, Cyber Law Simplified, Tata McGraw Hill Publishing Company LTD
4. D.P.Mittal, Law of Information Technology, Taxmann’s

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THIRD YEAR
PAPER – V
SEM ESTER V
ADVANCED CONCEPTS OF WEB – DESIGNING (100 MARKS)
Total : 15 Lects + 25 Practs
JAVA SCRIPTING & XML
UNIT I
1. Introduction to Java scripting, Web browser object model, manipulating
Windows & frames with java script, using java script to create smart forms. 05 Lects
+
15 Practs
UNIT II
2. Introduction toXML 05 Lects
ASP.NET 2.0
UNIT III
3. Creating a webpage application, binding data to ASP.net server controls,
accessing data from database using ADO.NET, using stored procedures in
ASP.NET. 05 Lects
+
10 Practs
Practical : Minimum 10 practical to be covered.
References :
1. O’reily – ASP.net 2.0 cookbook
2. O’reily – Javascripting the definitive guide

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PAPER – VI

SECTION A : ENTREPRENEUR SHIP DEVELOPMENT (50 MARKS)

(This Section is Common for all Third Year Vocational Students) = 50 Marks

Module 1 : Introduction to Entrepreneurship (07 Lects)
- Concept & Definition of an Entrepreneur.
- Characteristics of an Entrepreneur.
- Functions of Entrepreneur.
- Need & Significance of Entrepreneurship Development.
- Types of Entrepreneurs.
- Intrapreneur – Meaning / Concept.
- Difference between Intrapreneur & Entrepreneur.
- Difference between Social Entrepreneur & Business Entrepreneur.
- Problems faced by Women Entrepreneurs.
- Entrepreneurship Development Programmes (EDP) – Concept & Importance.
Module 2 : Setting Up an Entrepreneurial Venture (07 Lects)
- Sources of Business Idea.
- Environmental Scanning.
- SWOC Analysis.
- Project – Concept & Meaning.
- Project Report – Elements & Importance.
- Feasibility Study – Concept – Importance – Areas.
- Steps in Project Selection.
- Business Plan – Concept – Elements – Devising a B – Plan on Business Ideas.
Module 3 : Sources of Finance for an Entrepreneur (07 Lects)
- Fixed Capital & Working Capital.
 Meaning & Factors.
- Capital Structure – Concept.
- Special Schemes for Women Entrepreneurs.
- Institutional Support to an Entrepreneur.
 Small Industries Development Bank of India (SIDBI).
 National Bank of Agriculture & Rural Development (NABARD).
 National Small Industries Corporation (NSIC).
 Industrial Devel opment Bank of India (IDBI).
 Khadi & Village Industries Commission (KVIC).
- Recent Trends of Finance Options for start -ups to venture into entrepreneurship
High Network Individuals (HNI’s), Venture Funding.
- Self Help Groups.
- Microfinance.

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Module 4 : Forms of Organisation & New Opportunities Available to Entrepreneurs (07 Lects)
- Forms of Organisation – Sole Trading Concern – Partnership Firm – Limited Liability
Partnership (LLP) – Limited Company – Public Company – Non-Government Organisations
(NGO’s).
- Prospects and Challenges for Entrepreneur in India.
- Scope of E -Entrepreneurship.
- Role of Entrepreneurship Development Cell (EDC) in Educational Institutions.
Module 5 : Practical Training / Project Work on Live Projects / (02 Lects)
Start -Up Ventures in Any Form / Venturing into any form of
Entrepreneurship.
_________
(30 Lects)
========
Total Marks
Theory : 35
Practical / Project : 15
50 Marks


OUTLINE OF THE QUESTION PAPER : (Maximum Marks – 100)

Section I ( Max marks - 35 marks)
N.B : 1) Q.01 is compulsory
2) Attempt any two questions from Q.02 -Q.05

Q.01 / - Answer the following. (Any 1 out of 2) (07)
Q.02/ - Answer the following. (14)
Q.03/ - Answer the followin g. (14)
Q.04/ - Answer the following. (14)
Q.05/ - Write short notes on. (Any two) (14)

N.B : Q.02 - Q.04 can be descriptive questions or short answer questions.

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SECTION B : OBJECT ORIENTED PROGRAMMING (50 MARKS)
Total : 15 Lects + 25 Practs
C++
UNIT I
1. Introduction to Programming language C++
05 Lects
+
15 Practs
2. Keywords, Identifiers, Data types, User defined data types, Derived data types,
constants, Type compatibility, Declaration of variables
3. Operators in C++, memory management operators, Manipulators
4. Control Structures – if, if… else, nested if…else, switch, do -while, for
UNIT II
5. Functions in C++, Arrays, pointers, references, strings
05 Lects
+
10 Practs 6. Principles of OOP’s, Classes and objects, Inheritance, Polymorphism, Data
Abstraction, Encryption
7. Constructors and destructors
8. Operator overloading and type conversion
JAVA
UNIT III
1. Introduction to JAVA 05 Lects
Practical : 50 Programs in C++ & 5 programs in JAVA.
References :
1. C++ complete reference Tata McGraw Hill
2. JAVA complete reference Tata McGraw Hill

ADOBE FLASH & SOFTWARE TESTING (100 MARKS)
Total : 22 Lects + 18 Practs
ADOBE FLASH
UNIT I
1. Flash Tools
04 Lects
+
18 Practs 2. Drawing and modifying an Image
3. Making the moves with Symbols
4. Layering and other Neat Tricks
SOFTWARE TESTING
UNIT II
1. Fundamentals of Testing
Definition, requirement, Fundamental test process, psychology of testing

08 Lects 2. Testing throughout the software life cycle
Software development models, test levels, test types : the targets of testing,
Maintenance
UNIT III
3. Design Techniques and tool support for testing
Identifying test conditions and designing test cases, categories of test design
techniques, specification based or black box techniques, structure based or black
box techniques, experienced based techniques, choosing a test technique, test
organization, test plans, estimates and strategies, types of test tools

10 Lects
Practical : Minimum 12 practical to be cover ed
Reference :
1. Foundation of Software Testing, ISTQB certification, D Graham, Erik, Cengage Learning
2. Adobe Flash Professional CC Classroom in a Book, by Russell Chun

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PROJECT (100 MARKS)
Design a project which is a temporary endeavor undertaken to create a unique product or service.
Thus, the end result sought may be distinct from the mission from the organization which
undertakes it because the project specifically has a deadline.
Services defined in project
In economics and marketing, a service is the no n – material equivalent of a good. Service provision
has been defined as an economic activity that does not result in ownership, and this is what
differentiates it from providing physical goods. It is claimed to be a process that creates benefits by
facili tating either a change in customers, a change in their physical possessions, or a change in their
intangible assets.
Project Specifications :
1) Design any dynamic website
2) Develop any dummy or an actual software using appropriate server with a front end syst em
to access the date of this custom made proprietary software.
Evaluation of Project :
SR. NO. TOPIC MARKS
1. Written / Hardcopy of Project 80
2. Viva 20
TOTAL 100

Format of Project :
1. Front page
2. Certificate
3. Declaration
4. Introduction
5. Index
6. Content
- General Introduction
- Objectives of study
- Scope of study
- Research Methodology
(a) Research Problem
(b) Hypothesis (Optional)
(c) Collection of data
(d) Sampling Plan
(e) Research limitation
7. Conclusion
8. Acknowledgement
9. References
10. Work experience along with certificate

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Font Size – 12
Headline – 16
Font Type – Times New Roman
Line Spacing – 1.5
Total No. of Pages – Minimum 20
Header – Title of the Project
Footer – Page Number
Set Right & Left margin, Justify each paragraph
Spiral bind the project


COURSE FEES RECOMMENDED :

Course Year Fees Project Practicals Total p.a.

First Year Certificate
Course 3000 – 500 3500
Second Year Diploma
Course 3000 – 500 3500
Third Year Advance
Diploma
Course 3000 1000
(inclusive of
all projects)
1000 5000

INTAKE CAPACITY : 25 Seats